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A Standards-based Platform for Rapid Deployment of Enterprise Integration

Business Integration Software

Achieving the superior efficiency and agility of real-time business can be a daunting task for any organization. Aside from the technical challenges of integrating applications and automating routine tasks, it requires a fundamental shift in how IT has traditionally supported business requirements ­ making sponsorship and involvement from business leaders a key success factor. Customers today are asking for a standards-based integration architecture that fulfills their current integration requirements but also provides them with a solid foundation upon which to build solutions for tomorrow. Ideally such an architecture would allow them to rapidly build and deploy flexible and modular mission-critical applications from a library of shared services that leverages their existing system investments. TIBCO® BusinessWorks business integration software was designed to exceed technical integration requirements while making it easier for business owners and process analysts to understand the value of implementing an enterprise-wide platform for real-time business. By uniquely combining ease of implementation and use with extreme reliability and scalability, TIBCO BusinessWorks addresses the integration needs of today's fast-paced world where rapid deployment, low cost of ownership and continuous improvement are all essential. As a completely standards-based platform, TIBCO BusinessWorks provides all the necessary components to meet your business integration and real-time business goals, helping you do the following:

http://www.tibco.com Global Headquarters 3303 Hillview Avenue Palo Alto, CA 94304 Tel: +1 650-846-1000 Toll Free: 1 800-420-8450 Fax: +1 650-846-1005

©Copyright 2005, TIBCO Software Inc. All rights reserved. TIBCO, the TIBCO logo, The Power of Now, TIBCO Software, TIBCO BusinessWorks, TIBCO XML Canon, and Information Bus are trademarks or registered trademarks of TIBCO Software Inc. in the United States and/or other countries. All other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification purposes only. 0305

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Increase the adaptability of your infrastructure through a service-oriented approach so you can more quickly adapt to changing business conditions, threats and opportunities. Reduce the amount of time spent developing custom code and complex point-to-point integrations by providing a graphical interface through which users can create standard reusable interfaces to data and functionality. Lower IT costs by getting more value and functionality out of your existing technology investments.

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A Standards-based Platform for Rapid Deployment of Enterprise Integration

Table of Contents

The Value of Business Integration.................................................................... 3

Advantages of Packaged Integration Software over Custom Coding ............................... 4 Lower Total Cost ............................................................................................................. 4 More Flexibility................................................................................................................. 4 More Scalability ............................................................................................................... 4 Faster Time-to-Value....................................................................................................... 4 Business Benefits of Packaged Integration Software ......................................................... 5 Better Visibility into Operations and Performance........................................................... 5 More Efficient Operations................................................................................................ 5 Better Business Agility..................................................................................................... 5

Introduction to TIBCO BusinessWorks ............................................................ 6

Service-Oriented Architecture ............................................................................................... 6 TIBCO BusinessWorks' Four-Step Cycle of Continuous Improvement ............................ 6 Model............................................................................................................................... 6 Assemble......................................................................................................................... 6 Deploy ............................................................................................................................. 6 Manage............................................................................................................................ 6 Organizational Advantages of TIBCO BusinessWorks ....................................................... 7 Collaborative Development Across the Enterprise.......................................................... 7 Bridging the Gap Between Business and IT ................................................................... 7 Cross-Referencing and Metadata Management ................................................................... 7 Cross-Referencing........................................................................................................... 7 Metadata Management ................................................................................................... 7 Standards, Security and Platforms ....................................................................................... 8 Standards Support........................................................................................................... 8 Security............................................................................................................................ 8 Platform ........................................................................................................................... 8

TIBCO's Unique Value Proposition................................................................... 9

Corporate Differentiators........................................................................................................ 9 Technological Differentiators................................................................................................. 9

Conclusion ........................................................................................................ 10 Appendix ­ Customer Case Studies ............................................................... 11

Pirelli....................................................................................................................................... 11 QUALCOMM ........................................................................................................................... 12 NASDAQ ................................................................................................................................. 13

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A Standards-based Platform for Rapid Deployment of Enterprise Integration

The Value of Business Integration

For years, large enterprises have faced the challenge of integrating disparate and distributed applications across their organizations and partners. Despite continuous technological advancements, most IT departments have chosen to address this problem through custom development. While this approach may work for smaller organizations with relatively few endpoints (less than four) that need to be integrated, it does not meet the needs of larger organizations whose IT environments are much more complex. Studies have shown that as the number of endpoints increases, the cost and complexity of managing the environment increases exponentially. TIBCO BusinessWorks software helps organizations address this problem. There are three primary reasons why business integration is so important and valuable: Considering the vast sums of money spent in buying and building information technology such as enterprise resource planning (ERP) and customer relationship management (CRM) applications, it's no wonder companies are looking for ways to preserve and extend these investments. Unfortunately, most of these technologies were implemented in silos without considering the effects and dependencies that they would have on other technologies and the business itself. This lack of an integration vision has to lead to poor return on investments for these technology purchases and has prevented businesses from functioning efficiently and cost-effectively. In order to remain competitive in today's fast-moving marketplace, organizations must be able to observe and understand what's happening in all areas of their business, and must be able to quickly adapt as business conditions change and as threats and opportunities arise. Business leaders are always searching for ways to reduce costs, improve efficiency, and grow the bottom line ­ all of which must be accomplished with fewer resources. These factors have made business integration one of the most strategic, valuable and talked about information technology initiatives of the new millennium. In fact, the primary goal of many IT executives today is unifying and orchestrating the disparate resources at their disposal for maximum efficiency and agility. As companies launch more and more business integration initiatives, it is critical that they align these initiatives with business requirements and goals. By partnering with technology vendors that possess extensive experience and proven success, such as TIBCO, organizations can build an infrastructure that will meet their existing and future needs and help them derive maximum value from their resources. But first, they must part with the typical perception of IT as a cost center or inhibitor. Like any other resource, IT can be a strategic and enabling asset if used correctly.

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A Standards-based Platform for Rapid Deployment of Enterprise Integration

Advantages of Packaged Integration Software over Custom Coding

Organizations of all kinds are searching for ways to execute more quickly and efficiently so they can get the right products and services to the right market at the right time as efficiently as possible. For most companies a lack of visibility and coordination across the enterprise impedes this effort. Integration has historically been performed tactically with independent departmentalized solutions that have been cobbled together. This approach has resulted in initiatives that run over budget, increase complexity and maintenance costs, and ultimately fail to meet both business and technical requirements over time. Integration ceased to be a departmental issue a long ago--it is imperative that business leaders understand that business integration is a strategic decision and that the costs associated with integration are a strategic investment and not just another operational expense. The following are key benefits of an effective integration strategy:

Lower Total Cost

As mentioned earlier, integration projects have traditionally consisted of custom development and point-to-point connections. The drawback to this approach is that complexity and maintenance surge as the IT infrastructure grows. Managing hundreds or thousands of connection points becomes exponentially more difficult, inconsistent and costly. The typical "build it yourself" mentality ultimately puts IT in a reactive mode, constantly fighting the fires of maintaining the massive amount of custom code they generate. In general, integration strategies that rely on custom development require more resources (developers), effort, time, and funds--resulting in a high dollar investment with poor return on investment (ROI).

More Flexibility

A deficiency that is inherent within architectures that are primarily based on custom development efforts is flexibility. The connection points between interconnected applications are typically application-specific, thereby requiring adapters to be updated anytime the application changes or is upgraded. This is furthered exacerbated when multiple versions of an application must run concurrently. As a result, IT is unable to make changes fast enough. In the end, an organization pays the price for its inability to adapt to the ever-changing dynamics of business ­ reduced customer satisfaction, loss of competitive edge, and associated loss of market share.

More Scalability

Continuous growth is something that every organization strives for, but most companies struggle with keeping up and responding to increases in customer demand. Today's conventional integration approach has crippled IT departments and the business as a whole, inhibiting IT to keep up with business growth. The inability to scale affects business performance characteristics, such as processing an order or a claim. The downstream effects could impact customers, shaking their confidence, leading to satisfaction, retention and acquisition issues. These downstream effects could strain the relationship between business and IT.

Faster Time-to-Value

Given all the challenges experienced by integration initiatives, it's no wonder that corporate sponsors have seen little to no benefits. The effects have been completely opposite -- reduced operational efficiency, increased operational costs, and reduced competitive strengths. The bottom line is that for IT projects to continue to get business sponsorship and support they must focus on ROI. IT organizations should strive to build an ROI mindset into every project they undertake and partner with vendors that have a proven track record of delivering high returns on investments.

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A Standards-based Platform for Rapid Deployment of Enterprise Integration

Business Benefits of Packaged Integration Software

Integration has moved far beyond patching systems together. In order for a business integration strategy to be truly successful over the long haul it must have executive-level sponsorship and a strategic focus. TIBCO BusinessWorks software exemplifies process-centric integration and supports the concept of process lifecycle management. It enables the collection of information about application usage patterns and business model behavior so that organizations can make better design, management, and investment decisions. This level of visibility into application usage allows companies to identify, and, more importantly, to make changes to business processes that take advantage of opportunities for continuous improvement. This ability to nimbly change and modify business processes as business needs require will give companies a distinct advantage over their less agile competitors. Today, integration is about effectively orchestrating the interaction between enterprise resources--whether it's machine-to-machine, person-to-person, or a combination of both--in a manner that is conducive to the way business is conducted. IT can morph into a valuable asset by introducing a comprehensive process-centric integration approach that delivers that and more. This will allow IT to make the transition from an inhibitor to an enabler of the business. Organizations can expect to experience the following benefits when they deploy packaged integration software such as TIBCO BusinessWorks as part of a comprehensive integration strategy:

Better Visibility into Operations and Performance

A process-centric approach to business integration can unify lines of business using a common infrastructure that will provide vital information to different types of users at all levels of the enterprise. For instance, a CFO will be able to access real-time or near-real-time information from financial reporting, order management, customer relationship management, and business intelligence systems to provide a single view of the customer relationship as well as profitability. A little further down the corporate hierarchy, a vice president of logistics can access real-time information about fulfillment and logistics operations, with which he or she can make decisions to streamline the supply chain.

More Efficient Operations

By gaining visibility across the enterprise, business leaders can take better inventory of their operating strengths and weaknesses, and consequently identify ways of correcting problems and optimizing efficiency. The adoption of a process-centric integration approach that supports full process lifecycle management will allow IT organizations to provide the business with the information and tools they require to make these informed decisions. Business leaders must be able to constantly monitor how business activities (i.e. processing orders, serving customers, etc.) are executed with respect to their competition and corporate goals.

Better Business Agility

As the marketplace evolves, business leaders need to make changes such as introducing new products, new sales channels, and new value chains. In order to be able to do so in a consistent, efficient, cost effective way they rely on their IT organizations to respond quickly with necessary changes to the underlying system infrastructure. IT organizations that have built a modular flexible architecture are in a position to adequately support these change management needs.

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A Standards-based Platform for Rapid Deployment of Enterprise Integration

Introduction to TIBCO BusinessWorks

As the importance of integrating business and technology assets has grown, TIBCO has maintained its position of leadership with increasingly advanced software and thousands of satisfied customers. TIBCO BusinessWorks is TIBCO's comprehensive full-featured platform for business integration and real-time business.

Service-Oriented Architecture

TIBCO BusinessWorks has a flexible architecture and is based on open standards. By re-architecting their infrastructure to a service-oriented architecture (SOA), organizations are equipped to incorporate real-time business capabilities into their operations. SOA can be defined as an architectural approach that segments and isolates application functionality into smaller, discrete and usable components, otherwise known as "services." The primary goal of an SOA is exposing application functions in a way that is reusable and standardized so that once created, they can be leveraged across multiple projects. This approach greatly reduces time, effort and cost of incorporating new functionality and extending existing applications. TIBCO BusinessWorks is standards-based business integration software that enables organizations to do precisely that simply and easily.

TIBCO BusinessWorks' Four-Step Cycle of Continuous Improvement

TIBCO BusinessWorks breaks down the creation, management and improvement of business integration projects into four steps: Model, Assemble, Deploy and Manage.

Model

TIBCO BusinessWorks allows users to model business integration projects by selecting tasks and relationships from a graphical palette of resources, drop them into a flowchart style interface to create sophisticated process definitions, and then configure them to meet the requirements of the activity they are automating. Process definitions can include conditional "if/then" statements and sub-processes that define commonly performed tasks such as credit checks and inventory reallocation commands. By making services like these available through a central repository, TIBCO BusinessWorks lets users quickly incorporate them into business activities, greatly enhancing developer productivity and ensuring consistency across the organization.

Assemble

TIBCO BusinessWorks allows users to assemble higher level processes from pre-built libraries of shared services for faster development cycles. Through a common designer, users can easily establish interfaces to each application in a standard, reusable, and consistent manner. TIBCO BusinessWorks integrates with other TIBCO products for enterprise application integration, data integration, and business-to-business (B2B) integration, enabling users to easily incorporate applications and information sources across and outside their organization into the business activities that they are defining.

Deploy

TIBCO BusinessWorks allows users to deploy business integration projects by automatically propagating configuration information to the servers and applications that support the process being automated. After designing and testing all application interfaces and process definitions, users can click a single button that initiates the sequences of tasks required to deliver all interface and definitions to the appropriate servers. This integrated and hassle-free deployment allows for faster iterative development.

Manage

TIBCO BusinessWorks manages business integration projects by logging information about business activities and making it available through a Web-based interface so users can monitor performance indicators such as cycle times

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A Standards-based Platform for Rapid Deployment of Enterprise Integration

and resource utilization. This enables them to identify problems and modify process definitions for better efficiency. The software has exception handling and error reporting capabilities built into it. When problems occur the software can execute alternative sequences of tasks to resolve or work around the problem, and can notify administrators to take appropriate action. The software has fault tolerance and load balancing capabilities to distribute tasks to multiple engines to keep demand on any one engine manageable. It can automatically start up new engines if demand increases beyond the capabilities of currently available engines.

Organizational Advantages of TIBCO BusinessWorks

Collaborative Development Across the Enterprise

TIBCO BusinessWorks stores application functions and process definitions as services that can be accessed by multiple users simultaneously. Consequently, geographically distributed teams can collaborate on integration projects and share assets. Developers can take a project-based approach to integrating front- and back-office systems without losing sight of the big picture while taking advantage of project management features and capabilities to manage and track work in progress. This approach helps streamline communications across distributed teams to accelerate development efforts.

Bridging the Gap Between Business and IT

TIBCO BusinessWorks also bridges the gap between business and IT by providing a collaborative working environment where both constituencies can provide value. TIBCO BusinessWorks is integrated with TIBCO's business process management (BPM) software which is geared towards business analysts. The graphical development environment of the BPM tools enables business users to model business processes and define business rules, while IT users can provide access to key information and functionality that support those processes.

Cross-Referencing and Metadata Management

As organizations evaluate options for adopting an SOA strategy, there are important considerations that decisionmakers need to be aware of. The success of an integration strategy and SOA is tightly linked to how well application semantic information, data structures, and data characteristics are understood and managed. Many vendors underestimate or don't truly understand this requirement, and as a result their solutions don't effectively meet this need. Capturing, storing, managing and understanding this information, however, is at the heart of TIBCO BusinessWorks. In doing so, TIBCO BusinessWorks can draw correlations between applications, data and business process models. Two unique features give TIBCO BusinessWorks the ability to do so.

Cross-Referencing

One of the key capabilities necessary to accomplish this is the ability to cross-reference information between interconnected applications and data sources in order to effectively share information. Traditional methods required extensive programmatic development to perform code conversions, despite the fact that the same type of information was described using different programmatic code (i.e. CustomerID, CustID, and CustNo). The extensibility of TIBCO BusinessWorks enables our customers to easily create and manage cross-reference relationships and code conversions to further help accelerate development of integration projects and reduce associated costs by simplifying how relationships between data are defined.

Metadata Management

Metadata is used to describe the meaning and structure of business objects and processes. Businesses have widely adopted XML-based metadata as the standard to represent their corporate assets and business transactions with trading partners, generating unprecedented growth of XML assets across all industries.

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A Standards-based Platform for Rapid Deployment of Enterprise Integration

An effective metadata management strategy will enable organizations to build and manage a common enterprise data model. Furthermore, effective collaborative development and reuse of business processes and associated metadata will promote efficiency, ensure consistency and greatly reduces costs within an IT organization. TIBCO BusinessWorks is fully integrated with TIBCO's metadata management system ­ TIBCO XML CanonTM, an XML-aware repository. TIBCO XML Canon facilitates the central storage and management of enterprise wide metadata and other XML assets. A feature unique to TIBCO XML Canon is XML smart impact analysis. Smart impact analysis displays how metadata changed in one place will affect metadata used elsewhere, and allows users to detect the impact of changes on the rest of the project without coding and debugging. This level of detailed analysis can dramatically reduce the time required to finalize and launch services. TIBCO BusinessWorks also embeds an XML integrated development environment that enables users to perform schema authoring through the standard TIBCO BusinessWorks graphical user interface (GUI) rather than a third-party tool, further enhancing usability and accelerating deployment times.

Standards, Security and Platforms

Standards Support

Supports leading standards and protocols including HTTP/S, FTP, SMTP, JDBC. Supports Web services with SOAP processors and a WSDL editor Supports XML with built-in schema authoring tool, parsing and rendering capabilities, and an XSLT-based wizard and engine for transformation. Supports Java types and methods for easy access to custom or third-party libraries without Java coding. Supports J2EE, JMS and direct access to EJB without coding.

Security

Security capabilities including basic identity authentication or SSL with certificate management.

Platform

Microsoft Windows NT/2000/XP/Server 2003 Solaris 2.7, 2.8 and 2.9 HPUX11i and HPUX11.x Linux that has a Linux Kernel v2.4.6+ or greater, glibc v2.2.2+, Java v1.3.1+ (changes to Java 1.4.1+, depending on the platform) AIX 5.1

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A Standards-based Platform for Rapid Deployment of Enterprise Integration

TIBCO's Unique Value Proposition

TIBCO helps organizations meet business objectives and increase success by incorporating real-time business into their operations. TIBCO's solutions provide key decision-makers with the ability to obtain and utilize accurate and upto-date information as and when they need it. Executives can identify the best possible course of action for the organization as defined by the organization's measures of success (i.e. revenue, expense, customer satisfaction, etc.), and allow the organization to rapidly change as business dynamics dictate. Looking ahead, using TIBCO BusinessWorks as the foundation for unifying the enterprise, our customers will be provided with the ability to further evolve their businesses into predictive businesses. Decision-makers will no longer "react" to unexpected problems, but rather be able to anticipate and avoid problematic situations while creating new opportunities.

Corporate Differentiators

TIBCO has been in the business of integration for more than 15 years. During that time, TIBCO has gained tremendous experience. Innovation, thought leadership, knowledge of the market and customer requirements coupled with experience and maturity are what drive research and development efforts for TIBCO products. With over thousands of satisfied customers, TIBCO is one of the largest independent integration software company, with a long track record of exceeding customer expectations and turning in solid financial performance. As a thought leader and visionary, TIBCO is far more than just an integration specialist ­ TIBCO is a strategic partner.

Technological Differentiators

TIBCO BusinessWorks integration software is unique in that integration and business process management capabilities are part of a unified platform allowing organizations to take a top-down approach to integrating their IT environments. TIBCO software products allow companies to Integrate their IT assets using a virtually code-less environment, coupled with a wide range of support for data sources, applications (packaged, legacy, custom, etc.) and Web services to name a few. TIBCO BusinessWorks, as well as all other TIBCO products, is built on TIBCO's Information BusTM architecture, which many of the world's largest companies have used to achieve information distribution with extraordinary performance, fault tolerance, and reliability. The ability to reliably scale is an important requirement for a Service-Oriented Architecture. TIBCO's Information Bus architecture allows for flexible growth of distributed systems by ending the need for universal interface reprogramming every time a new node comes online. Instead, newly connected applications can immediately share information with all applications by way of the information bus; fundamentally simplifying application integration. While many of our customers use TIBCO's messaging oriented middleware products along with TIBCO BusinessWorks for added reliability and scalability, this is optional. TIBCO BusinessWorks is a fully functional standalone product and optionally integrates with other TIBCO software or any other standards-based software products depending on individual customer requirements. TIBCO provides much more than just an integration toolset. TIBCO BusinessWorks provides customers with an extensible platform on top of which they can build their integration architecture. Other TIBCO software for data integration, business to business integration, business process management, business activity monitoring etc., leverage the common TIBCO integration platform to provide users with a unified design model, centralized administration, shared metadata and other shared resources across all products, which results in a lower total cost of ownership for our customers.

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A Standards-based Platform for Rapid Deployment of Enterprise Integration

As a leading vendor of integration technology, TIBCO's active participation and leadership is exemplified by its contributions to many of the today's technology standards bodies. This active role demonstrates, to existing and prospective customers alike, TIBCO's commitment to helping organizations manage diversity and future-proof IT investments. Support for standards is critical to enabling businesses better leverage existing skill sets, and application interoperability. The aggregate of these benefits ultimately drives down the total cost of ownership.

Conclusion

In order to adequately support business needs, IT organizations today must be able to respond quickly with new functionality while continuing to leverage their existing investments, and accomplish this with fewer resources. Additionally, IT can no longer view itself as a cost center but must build itself as an enabler of strategic advantage that delivers measurable ROI on its initiatives. Most organizational plans necessitate the integration of a wide-range of applications, adapters, and protocols. With more than 15 years experience in delivering integration solutions in many diverse industries, TIBCO is uniquely qualified to help companies do just that. TIBCO BusinessWorks is a standards-based solution that can meet current project-based integrations needs of today while laying the building blocks for a service-oriented architecture.

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A Standards-based Platform for Rapid Deployment of Enterprise Integration

Appendix ­ Customer Case Studies

Pirelli

Trucks, buses, sports cars, family sedans, motorcycles, and tractors all roll on Pirelli tires, which are manufactured in 10 countries and sold in 120. All major automobile manufacturers mount Pirellis as original equipment. However, most of the tire division's $3 billion in annual revenue comes from a worldwide network of 6,000 distributors and dealers. Tire manufacturing is a challenging business. Tires are commodity products with traditionally low profit margins, and competitors crowd the market. Yet Pirelli, one of the leading tire companies in the world, is moving closer to the lead, partly due to an integrated infrastructure that spans the enterprise and dealer network and helps the company win distributor loyalty and build market share. Pirelli's system includes supply chain management, production planning, and finance applications shared with Pirelli's thousands of distributors worldwide. To streamline supply chain management and cut operating costs, Pirelli needed to link these disparate applications. Custom integrations are risky projects that can be time-consuming to develop, test, and stabilize. Pirelli chose TIBCO Software's solution, proven in hundreds of enterprise installations, because it solves common problems using standard solutions to minimize risk. The Pirelli integration team needed to establish compatibility among several different distributor systems. Many small, local dealers transacted business by fax and paper; large, national, and regional distributors used sophisticated combinations of enterprise resource planning (ERP) and custom applications. TIBCO provided a common infrastructure for linking all of these systems, eliminating the need for custom-developed interfaces and resulting in streamlined shared processes. TIBCO's business integration solution integrates Pirelli's internal business applications--including multiple instances of SAP® software and homegrown applications--and provides a common conduit for sharing information. Using TIBCO's B2B solution, Pirelli now quickly integrates distributors with an online order entry and tracking system. On average, Pirelli can connect large distributors to the Pirelli System in two weeks and can bring small dealers online in as little as one hour by giving them access to a personalized Web-based portal for self-service. In less than one year, Pirelli connected 2,500 distributors--an accomplishment that has accelerated the payback on its TIBCO investment. As Pirelli continues to add distributors, TIBCO's solution provides the scalability that a growing company requires. And as it integrates more distributors, system performance does not degrade. The convenience of Pirelli's online order system results in distributors transacting more business with Pirelli--an important competitive edge. The system provides easy access to the latest pricing information, fast and simple online order entry, and immediate confirmation. Best of all, distributors know exactly when shipments will arrive and can track orders online themselves. With real-time information about order status, distributors can serve their own customers better. "TIBCO's solution has enabled us to create a more complete, richer way of working together with our distribution partners," says Dario Scagliotti, CIO of Pirelli. As a result, every time Pirelli has integrated a distributor into the system, the company's sales have increased.

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A Standards-based Platform for Rapid Deployment of Enterprise Integration

QUALCOMM

QUALCOMM is a pioneer in wireless and digital media technology. The company produces innovative communications, transportation, entertainment, and Internet products that are transforming the way that many industries work. Recently, QUALCOMM took the opportunity to upgrade its own products and business processes with a business integration solution from TIBCO Software Inc., a leading enabler of real-time business. Various teams at QUALCOMM had similar requirements, but at different levels of the technology stack. The engineering department wanted to integrate a dependable messaging solution into the QUALCOMM network to enable more reliable customer billing. The IT department wanted to integrate the company's internal business applications so the company could enhance employee productivity. In the past, QUALCOMM had used an internally built integration tool to link different databases and other types of pointto-point integration. These integration methods were costly for QUALCOMM to create, maintain, and support. They lacked a cohesive monitoring platform and needed to be monitored manually. Plus, point-to-point integrations did not leverage any previous integration work. "We realized that we could save on development, support, and maintenance costs by purchasing a product with the capabilities we needed instead of developing and maintaining one in-house," says Steven Polaski, senior IT architect at QUALCOMM. "We required JMS-based messaging and application integration, workflow management, and businessto-business integration. Other vendors provided pieces of this puzzle, but TIBCO provided everything we needed. Having all of the business units agree on a single product is a bonus," Polaski adds. "We reduce costs by using TIBCO's solution to support multiple groups, instead of relying on five or six different solutions. Because it is flexible, TIBCO's solution meets the needs of different groups throughout our company." "TIBCO is completely standardsbased, which is one of the reasons we chose it," says Norm Fjeldheim, senior VP and CIO at QUALCOMM. "TIBCO has also provided us with more security and flexibility in how we communicate with partners and employees." The BREW Distribution System (BDS) is a platform for mobile application developers to distribute applications over the QUALCOMM network to carriers for use on customers' cell phones. Customers are billed for usage based on hours used, number of users, or other criteria, depending on how an individual application is licensed. QUALCOMM engineers use TIBCO's solution to reliably deliver basic usage data from the carrier to the billing component. An advantage of TIBCO's solution is that engineers can decouple this message delivery from the component of BDS that calculates how much a customer owes for individual applications based on the raw usage data. "A tightly coupled integration--such as a point-to-point interface between the delivery system and the billing component--means that both components have to be available for the transactions to complete," Polaski says. "TIBCO's solution guarantees delivery of messages from the carrier, even if the billing component of BDS is down for maintenance. Using TIBCO's solution, we can always capture customer usage data accurately and bill the carriers correctly." QUALCOMM's product engineering teams are starting to integrate TIBCO into the QUALCOMM network to enable accurate customer billing for services and products that QUALCOMM provides through wireless devices. When the project is completed, TIBCO's real-time messaging will replace batch processing, enable real-time provisioning, and eliminate manual processes. The enterprise application integration (EAI), process management, and JMS messaging capabilities of TIBCO's solution support multiple organizations and initiatives at QUALCOMM. Product engineering uses TIBCO's solution to enable the reliable delivery of data for accurate customer billing. TIBCO's solution also increases employee productivity by providing wider access to critical business data.

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A Standards-based Platform for Rapid Deployment of Enterprise Integration

NASDAQ

A "floorless" stock exchange, The NASDAQ Stock Market, Inc. uses computers and telecommunications networks to support the trading of more than 4,500 companies listed worldwide. Founded in 1971 as the world's first electronic stock market, NASDAQ immediately took off, and demand for its services continues to skyrocket. As the largest and most active equity market in the world, NASDAQ trades more shares per day than any other U.S. market--soaring toward an average daily volume of two billion shares and an annual volume now approaching 500 billion transactions. The performance of companies listed on NASDAQ significantly affects the national and global economies, as well as the lives of individual traders. More than a million traders worldwide rely on NASDAQ's real-time quotes and trading information. The electronic nature of the exchange offers equal access to these traders, including more than 500 major market firms, electronic communications networks (ECN), and order-entry firms. The Internet has profoundly changed the nature of equity trading. Decisions to buy and sell now take place in the blink of an eye. NASDAQ then transmits this information instantaneously through the network to millions of users. Naturally, as NASDAQ expands and evolves, a major priority is to stay at the leading edge of communications technology. "At the heart of NASDAQ's success lies trading technology that is unsurpassed in reliability, capacity, and accessibility," says Alfred R. Berkeley III, president and vice chairman of NASDAQ. But NASDAQ was gradually outgrowing its mainframe-based technology, which it had used for 30 years. To keep pace with business changes, NASDAQ needed to build a highly scalable, cost-effective, fail-safe infrastructure that could disseminate real-time information to 4,500 professional traders and a multitude of individual investors via the Internet. NASDAQ sought a partner to help build a system to meet its unprecedented needs for volume capacity, security, and cost-efficiency arising from more than 1.8 billion real-time messages a day. NASDAQ turned to TIBCO Software. "With millions of users trading in real time," says Steven Randich, CIO of NASDAQ, "it became imperative to build a nextgeneration system that could handle such volume." High system reliability is essential to maintain NASDAQ's authority, credibility, and customer confidence. Randich says, "We sought TIBCO because of its proven capabilities to reliably handle high traffic and a vast audience." NASDAQ also based its decision on the sophistication and breadth of TIBCO's product suite and the high quality of its support. TIBCO had everything NASDAQ needed," Randich says. The TIBCO platform easily supports NASDAQ trading volumes and will scale to accommodate future growth. In addition, network traffic is reduced by enabling a single message or stock price to be broadcast to millions of users, rather than delivering millions of individual messages to millions of people. The TIBCO platform provides data from the entire infrastructure--including operating systems, applications, and the 12 NASDAQ Web sites--to a NASDAQ surveillance system, which ensures that large traders do not manipulate the markets. In the future, this surveillance system also will monitor newswires to prevent market manipulation. TIBCO also helps NASDAQ monitor all nodes in its network and take action if system problems arise. In many cases, failures or slowdowns can be repaired automatically, reducing unscheduled outages and slowdowns of NASDAQ trading. The TIBCO business integration solution enables NASDAQ to conduct real-time communications between computer systems and coordinate business processes. The solution offers superior scalability, flexibility, reliability, and throughput, while also allowing NASDAQ to deploy new solutions and applications rapidly. Designed for building a complete Internet and enterprise infrastructure, TIBCO's solution enables NASDAQ to coordinate business processes end-to-end, achieve plug-and-play integration with major enterprise applications, build portals, and conduct enterprise monitoring and management.

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