Read Microsoft Word - Press Release - Wild Bird Feeder.doc text version

FOR IMMEDIATE RELEASE

Retailers Prepare to Take New Squirrel-Repelling Bird Feeder for a Spin

SAN FRANCISCO, Calif. (November 30, 2011)-- AbsolutelyNew, Inc., a next generation consumer products company that develops and launches the best ideas from independent inventors, has unveiled a unique wild bird feeder. From the moment you see it, you can tell that it is not an ordinary bird feeder. And when an inquisitive squirrel tries to access it, you can see why. The exterior of this sleek and stylish bird feeder consists of two rotating hemispheres that instantly spin off squirrels, saving the birdseed for the birds, while also entertaining the owner. Since the hemispheres rotate freely when force is applied to any part of them, no batteries are required. While its innovative design repels squirrels, it also attracts birds. It features four flexible perches that allow birds to rest as they eat the seed, reached comfortably through the nearby dispensers. However, the perches don't support the weight of squirrels, which discourage the unwanted guests even further. Controlling squirrels allows you to fill the feeder less often. So does its extra large capacity, which can hold up to three pounds of birdseed, enough to last weeks in many parts of the country. Transparent strips on the sides enable you to quickly determine how much seed is remaining, and refilling is easy; just turn it upside down and unscrew the base. Made of durable weatherproof plastic, the product is designed to withstand the elements so you can leave it up year round. Its rustproof stainless steel hanging cable will last a lifetime, enabling you to easily display the feeder at the perfect height. AbsolutelyNew is now accepting orders for the product, which will be available in a variety of colors, and will begin shipping in December of this year. Retailers can place orders by contacting AbsolutelyNew, and consumers can request an email notifying them when the product is available via this link: http://www.absolutelynew.com/content/products/wild-bird-feeder "After a lot of testing and refinement, we're thrilled to finally launch our new Wild Bird Feeder. And we're very excited by the reaction we're getting from retailers,"

said Richard Donat," AbsolutelyNew CEO. "We're also confident that birds everywhere will soon be rejoicing with us."

About AbsolutelyNew, Inc. AbsolutelyNew is the consumer goods company that partners with inventors to launch breakthrough products. The company's Science+Technology Division also helps innovators launch new devices and technologies into businesses. Products in AbsolutelyNew's portfolio span a range of categories and can be purchased in stores and catalogs, online and on TV. Headquartered in San Francisco, AbsolutelyNew is privately held with venture capital backing from Artiman Ventures. For more information, visit www.absolutelynew.com.

Contact: Bill Freund Vice President of Marketing & Business Development AbsolutelyNew, Inc. [email protected] 415-865-6200 x 1104

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Microsoft Word - Press Release - Wild Bird Feeder.doc