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ACAP 2011.11

2011 11 16

ACAP

1.

2011 8 19 30 565 106 18.8% 2

2.

0.9% 0.9% 1.9% 3% 3.8% 3.8% 3.8% 4.7% 4.7% 5.7% 13.2%

N=106

35.8%

17.9%

ACAP 30.3% 18.0% 10.9% 6.7% 11.8% 4.7% 1

3. Twitter 18% Twitter32%

0% Twitter 2

8.5%

N=106

10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

17.9% 16.0% 13.2% 92.5% 30.2% 92.5% 32.1% 87.7% 86.8% 84.9% 16.0% 6.6% 4.7% 7.5% 2.8% 5.7% 7.5% 80.2% 74.5% 70.8% 65.1% 36.8% 34.0% 28.3% 25.5% 6.6% 16.0% 15.1% 10.4% 10.4% 4.7% 3.8% 13.2% 0.9% 1.9% 18.9% 29.2% 84.0% 84.0%

YouTube Facebook .com yahoo! mixi Mobage( GREE !goo cookpad OKWave Ustream @cosme MySpace LinkedIn

0.0% 0.9% 0.0% 0.9% 0.9% 2.8%

4.7% 10.4%

5.7%

0.9% 3.8% 1.9% 0.0% 0.9% 3.8% 2.8% 0.0% 0.9% 0.9% 0.9% 0.0% 0.0% 0.9% 0.0% 0.0% 0.0%

2

ACAP 2011.11

Twitter 90% YouTube Facebook Twitter N=106 yahoo!.com 17.9% cookpad @cosme 1 IT 1 .com Twitter FacebookYouTube Twitter 32.1% 25

7 5 6 8 2 4 2 1 1

4. 31%

N=106

18.9% 12.3%

2 1 7

68.9%

3

26

8 8 3 3 4 2 1 0 1 1

5 1 2 3 ()

1 2 3 4 5 6 7 8 9 10 1 1 3 1 1 4 2 3 4 9 4 25 4 11 2 1 1 12 2 5 3 38 4 19 4 4 1 14 5 6 3

11 12 13 14 20 13 4 1 2 73 5 1 2 106

4

ACAP 2011.11

5. 14%

7.5% 6.6%

N=106

15%

85.8%

6. 23%

N=106

10.4% 12.3% 77.4%

4 1

21

11 4 3 3 4 2 1 0 1 1

5

7.

1 1 11

2 3 11 13

2

3 7 2 73 82

2 11

20 13 73 106

30 3 27

8. 15%

N=106

15%

15.1%

84.9%

6

ACAP 2011.11

13

2 7 0 0 3 1 1 0 1 1

9.

0%

N=106

10%

20%

30%

40%

50%

45.3% 44.3% 41.5% 37.7% 32.1% 23.6% 15.1% 10.4% 2.8%

7

10.

(I-ROI) 2011 10 6 (http://www.i-roi.jp/topics/2011/10/06/post-20.html)

8

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