Read Fact Sheet - Acxiom PersonicX text version



Personalise your marketing and gain a competitive advantage through segmentation.

Better information means better marketing decisions

The foundation of effective marketing is knowing your customers and prospects. But every consumer is different. What is the best way to organise your marketing strategy and ensure your targeting is efficient and cost-effective? Unless you are fortunate enough to market a product or service that is a universal necessity, some form of consumer segmentation will feature in your marketing strategies. Precise segmentation involves organising your existing and potential customers into groups with similar needs, motivations, likes, dislikes and behaviours-- and isolating those who are not good sales prospects. Smart companies understand their market segments, and focus marketing resources where they will result in the greatest market penetration and highest return on investment. Scientific techniques allow an enterprise to locate their best prospective targets, refine products and marketing programmes to match their needs and wants, and personalise their offerings and go-to-market strategies. Across time, they can optimise the creation, distribution, pricing and promotion of products, based on their actual success rate with each targeted segment.

· An unmatched resource for reaching

your best marketing targets: By helping you better market your offerings--from introduction through the entire product lifecycle--Acxiom PersonicX provides a return on investment and a competitive advantage to help you turn information into intelligence.

The benefits of Acxiom PersonicX include:

· · · · ·

Refined accuracy of customer segmentation allowing greater targeting precision Superior differentiation between segments when compared to other segmentation models Provides a consistent framework to see your customers across your product mix and across time Provides an integral part of an enterprise-wide customer segmentation solution Find new prospects and market areas with characteristics similar to your company's most profitable customers Identify under-performing consumer segments that are likely high lifetime value customers Track the changes in performance of critical customer segments over time with consistency Recognise and understand customers that are `at risk' for churning Grow the value of existing customer relationships by identifying cross-sell and up-sell opportunities

· Superior differentiation between

segments: As a household-level segmentation system, Acxiom PersonicX clusters Australian households into one of 14 life stage groups, based on specific consumer behaviour and demographic characteristics.

· Precision segmentation: Acxiom's

proprietary BehaviourBase data enables unparalleled accuracy. Data is updated monthly, providing you with up to date knowledge about changes in household life stages and associated lifestyles.

· · · ·

· Accurate data coverage that reflects

the Australian lifestyle today: Household-level matches to client files consistently greater than 90%, to ensure you can rely on the most accurate, up-to-date and complete segmentation system available.


Tel: 1300 ACXIOM

[email protected]


Acxiom PersonicX Unique Attributes · Acxiom PersonicX segmentation is

applied at a household level, not at a CCD or meshblock

Acxiom's Innovative Segmentation

Acxiom's lifestyle survey programme produces a `living model', capturing the current demographic trends and movements in the Australian population. Acxiom PersonicX Segment Description: 1. Beginnings 2. Gen X Singles 3. Taking Hold 4. Gen X Parents 5. Cash & Careers 6. Flush Families 7. Transition Blues 8. Boomer Barons 9. Modest Means 10. Our Turn

Our commitment to data quality

Delivering the highest quality data to our clients is vital to Acxiom's corporate mission. We believe that accurate, timely consumer information is a critical component of successful Customer Relationship Management. To that end, Acxiom employs a unified, company-wide data quality management system for evaluating each of our individual data products. Our best practice include complex methodologies for the continuous measurement, analysis, benchmarking, trending, and improvement of data quality. In addition, Acxiom is committed to researching and creating new technologies that enhance information quality and sharing these innovations throughout our enterprise and industry.

· The Acxiom PersonicX segmentation

methodology reflects the dramatic differences in consumer behaviour driven by life stages

· Uniquely refreshed monthly using

Acxiom's InfoBase and BehaviourBase household survey data resulting in monthly updated PersonicX assignments

· Acxiom PersonicX enables companies

to recognise individual customers across the enterprise and to quickly act on the power of that knowledge

The Information Necessary to Address Your Marketing Needs · Enhancement--Acxiom PersonicX

codes can be appended to customer and prospect files

11. Mature Wealth 12. Golden Years 13. Active Elders 14. Leisure Buffs

· Acxiom Data Profile Analysis--Pinpoint

the important demographic and purchasing characteristics of your customers and prospects to identify your best performers and create highly targeted lists

· List Selection--For acquisition

campaigns, Acxiom PersonicX is available on InfoBase Consumer and BehaviourBase

See how Acxiom can work for you. For more information, visit our website at or call:


Acxiom's view on privacy Acxiom is a global thought leader in addressing consumer privacy issues and earning the public trust. We build great relationships with our clients and help them build great relationships with their customers by turning compliance challenges into opportunity. Acxiom fosters trust-based relationships by delivering customer and information management solutions that facilitate privacy compliance and preference management. Acxiom was the first company in the data services industry to appoint a chief privacy officer to advance policies and oversee compliance. Acxiom has a team of privacy specialists dedicated to understanding the complex issues of information flow and consumer choice, as well as crafting and enforcing responsible privacy best-practices. We continually educate consumers, our clients and every Acxiom associate about proper privacy policies and conduct.

Acxiom is a member of the Australian Direct Marketing Association. © 2008 Acxiom Corporation. All rights reserved. Acxiom is a registered trademark of Acxiom Corporation. All other trademarks and service marks mentioned herein are property of their respective owners.


Fact Sheet - Acxiom PersonicX

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