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PRESS INFORMATION

UNSALTED US PEANUTS SCORE HIGHLY WITH SCHOOL CHILDREN Recent research carried out across secondary schools in the UK has revealed that unsalted peanuts are a popular ingredient amongst teenagers. After taste trials, a staggering 95 per cent of pupils confirmed they would buy `healthy' snacks containing unsalted American peanuts and dried fruit mixes if they were on offer. These results will be of particular interest to manufacturers looking to tap into the growing healthy snacks market. The research, co-commissioned by the American Peanut Council, looked at the snacking habits of over 2,000 children of secondary school age across the UK. A considerable 56 per cent of teens already enjoy healthy snacks ­ highlighting the potential of this market. Findings also showed that once introduced to healthier snacks, children enjoy them and feel better for eating them. Following tasting sessions with products containing plain and flavoured, unsalted American peanuts, interest in healthy snacks containing nuts and trail mixes rose dramatically. In addition to the high percentage stating they would purchase the snacks, 84 per cent of respondents said they would recommend these snacks to friends. Jennette Higgs, consultant nutritionist for the American Peanut Council comments, "The implementation of new standards for healthy eating in UK schools ­ particularly through vending machines ­ means a rethink on school snacks. To succeed they must taste great, appeal to the teen market and still deliver good nutrition. This research, coupled with increasing awareness of the health benefits of nuts, demonstrates that peanuts are an ideal ingredient to create healthy snacks that will appeal to young consumers. "The nutritional benefits are undeniable and increasingly understood. Regular peanut consumers have higher intakes of vitamin E, folate, magnesium, zinc, iron and hearthealthy monounsaturated fat compared to people who rarely eat peanuts. US origin peanuts are particularly well-known for their fresh, `peanutty' taste which has strong consumer appeal and combines key purchase drivers of health, taste and convenience."

American peanuts can be used to boost nutritional content in a variety of applications including: sauces, spreads, cereals, cereal bars and diet products as well as bakery and confectionary products. Consumers should look for the `Quality USA' logo or US origin on pack to ensure they are buying products that contain great-tasting, high quality American Peanuts. ENDS

Editor's note The American Peanut Council is a trade association that represents all segments of the peanut industry. Members include peanut growers, peanut shellers, brokers, peanut product manufacturers and suppliers of goods and services to the industry. Peanuts have been grown commercially in the USA since the 1800's and four basic types of peanuts are grown in the USA: Runner, Virginia, Spanish and Valencia. Each peanut is distinctive in size and flavour. Today, peanuts are found in a wide variety of products and are an integral part of many cuisines all over the world.

For further information please contact: Louise McKerchar, European Marketing Director, American Peanut Council, Grosvenor Gardens House, 35 ­ 37 Grosvenor Gardens, London, SW1W 0BS. Tel: +44 (0) 207 828 0838 Fax: +44 (0) 207 828 0839 E-mail: [email protected] or visit www.peanutsusa.org.uk/hu7

For further press information please contact: Louise Foster, Barrett Dixon Bell, Craig Court, 25 Hale Road, Altrincham, Cheshire, WA14 2EY, UK. Tel: +44 (0)161 925 4700 Fax: +44 (0)161 925 4701 Email: [email protected]

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