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ADRP's MISSION: To provide education, development and resources for the donor recruitment professional. Volume 26 Winter 2009

Blood Safety and Donation

by Carolyn Mihalko 2008-09 ADRP President

The information on the World Health Organization (WHO) website is astounding to those of us in blood banking in developed countries. For instance, did you know that 80 percent of the world's population reside in developing and transitional countries (a total of 73 countries)? Less than 45 percent of donating blood is collected in these countries. The average donation rate is three times higher in transitional countries than developing ones and 11 times higher in developed countries than in developing ones. Sufficient supplies of safe blood are only assured by regular donations from volunteer donors. Yet data collected by the World Health Organization in 2006 tells that developing and transitional countries still depend greatly on family/replacement donors and paid donors which are relatively unsafe. The WHO advocates the following for blood safety: establishing national blood transfusion services with quality systems, collecting only from volunteer blood donors from low-risk populations, screening of blood for transfusiontransmissible infections, and reducing unnecessary transfusions. More than 81 million units of whole blood are collected annually, yet more than 1 million units were collected from paid blood donors in 2006. Yet as we all know volunteer blood donors have the lowest prevalence of HIV viruses and other blood-borne infections. Between 5 and 10 percent of HIV infections worldwide are transmitted through contaminated blood. The WHO recommends that all donated blood be tested for HIV, hepatitis B, hepatitis C and syphilis. Yet many developing and transitional countries do not have reliable testing systems due to staff shortages, lack of basic laboratory services, poor quality test kits or irregular supplies. What is also lacking in too many countries is an organized blood transfusion service that educates and motivates voluntary blood donors from low-risk populations. In developed countries transfusion is common for invasive medical procedures, surgeries, open heart and organ transplants. However, transfusion in developing countries is utilized more often for pregnancy related complications and severe childhood anemia. Another shocking fact is that 529,000 women die annually during pregnancy or childbirth ­ 99 percent of whom live in developing countries. Hemorrhage leading to blood loss is the main cause. Blood demand is high and shortages are common. In developing and transitional countries many patients die Continued on page 3

Inside this Issue:

Global Blood Fund Pages 4-5 CAMPAA - Cesar Chavez Blood Drive Challenge Page 8-9 World Blood Donor Day Page 12-13 Weathering a Major Blood Shortfall Page 14-16 Hosting A Successful Summer Blood Drive Page 17 Dragon*Con Blood Drive Hits Mark Page 20-21 Is the Economic Downturn Impacting Your Blood Center? Page 25-27

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Blood Safety...(Continued from page 3)

because safe blood is not available, even in cities and other urban areas. In the southern regions of Africa up to 20 percent of maternal deaths and 15 percent of child deaths are from severe anemia due to malaria. Blood donors in Kenya frequently share a donor bed while donating. Also, there are no chairs or desks at blood drives; such basic equipment is sometimes able to be rented, otherwise blood donors sit on the ground. The Pan American Health Organization of WHO issued a report in August 2008 about improving the blood availability and transfusion safety in the Americas. In 2005 in Latin America the seven countries with the lowest mean annual collection had an average of 11 percent voluntary blood donors. The overall risk of receiving a contaminated transfusion increased almost four times from 2003 to 2005. Although so far this is a dismal story, progress has been made in recent years. In 2002, 63 countries were collecting over 75 percent of their blood supply from family and paid donors. This fell to 38 countries just four years later. In 2004, 52 countries reached their goal of collecting 100 percent of their blood supply from voluntary unpaid donors. Another success story revolves around the implementation of a pilot program in Zimbabwe--Club 25, which has grown to other parts of Africa (South Africa, Togo, Kenya, Uganda, Zambia, Malawi, Botswana), as well as the Philippines, Indonesia, India and Haiti. Today, thousands of young people the world over take part in Club 25 activities which include learning about healthy lifestyles and giving blood regularly with a goal of 20 to 25 blood donations by the age of 25. In addition they host community health programs to prevent HIV/AIDS, substance abuse and other health risk behaviors. Four years after implementing Club 25 the South Africa National Blood Service reported over 35,000 active donors in Club 25 with 177,426 donations from members. In Kenya, the number of units collected rose from 85,000 in 2005 to 130,000 a year in 2009. In addition, the Kenya National Blood Service has seen disease (such as HIV) rates decline from 6 percent to 1.2 percent in the past six years. The service gives a great deal of the credit for this to the AABB for the technical assistance it has provided. If you are a recruitment professional in a developed country, be grateful for the blood supply system that exists. I urge you to reach out and help recruiters in developing countries by: Contributing to this newsletter with examples of low cost, yet effective recruitment programs that have been successful. Reading about Oklahoma Blood Institute's promotion of the Global Blood Fund (monies go to Kenya to help with their transfusion service instead of donors receiving a t-shirt), a program which the board has endorsed. Having your center participate in World Blood Donor Day. Or when you attend the annual ADRP conference (in St. Pete Beach, FL this year) reach out to an international attendee. For those ADRP members in developing countries who cannot attend the conference, look in the future for webinars and more information at www.adrp.org which may assist you break down barriers to recruiting volunteer blood donors. Together, we can!

Information in this article was obtained from the following websites: www.globalbloodfund.org www.sanbs.org www.who.int. www.ifrc.org www.paho.org www.obi.org AABB News, January 2009

ADRP's VISION:

We are the worldwide industry leader in the field of donor recruitment with an ongoing commitment to shaping international policies and standards and to develop marketing strategies and specialized resources for the donor recruitment profession.

ADRP EXECUTIVE BOARD

President Carolyn P. Mihalko Director of Education American Red Cross Biomedical Services, NE Division E-mail: [email protected] Immediate Past President Gavin Evans Head of Donor Marketing National Blood Services E-mail: [email protected] President-Elect John Hagins Senior Director American Red Cross E-mail: [email protected] Treasurer Christine M. Foran Manager, Corporate Relations Hudson Valley Blood Svc, New York Blood Center E-mail: [email protected] Vice President Scott Caswell Director, Donor Resource Development & Customer Relations Community Blood Center E-mail: [email protected] Vice President Joe Ridley Executive Director, Regional Operations Carter BloodCare E-mail: [email protected] Secretary Charles Moore Director, Recruitment Call Centers American Red Cross E-mail: [email protected] Executive Director Deb Swift E-mail: [email protected] Phone: 512.658.9414 the Drop is published quarterly. For editorial information or ad rates, please call 512.658.9414 or check out www. adrp.org.

the Drop - ADRP's Quarterly Newsletter Winter 2009 / Page 3

The Global Blood Fund is an independent non-profit [501(c)(3)] charity that seeks to improve the safety and availability of blood transfusion in developing world countries by providing better volunteer donor recruitment tools and improving blood donation experiences. The GBF aims to assist concurrently three or four blood agencies around the globe which have creditable reputations for stewardship, success, and sustainability. According to the World Health Organization, over 50 percent of the blood collected in developing countries comes from donors who are paid to donate or who are designated family/replacement donors. This type of donor has a higher risk of diseases like HIV, hepatitis B, hepatitis C and syphilis, that can be passed through blood transfusion. The Global Blood Fund works with blood collectors in developing countries to help them recruit and retain safe voluntary donors. To do this, GBF supplies equipment and resources that enhance the individual's donation experience and support the agency's recruitment, tracking, education, and motivational efforts. Bloodlink Foundation is the Global Blood Fund's first beneficiary. Bloodlink works with the six blood transfusion centers in Kenya to recruit

donors in businesses and schools. In Kenya, an estimated six patients die from blood related transfusion complications every hour. · Kenya needs 200,000 blood products annually. Its centers currently provide just 130,000 products, leaving a deficit of 70,000 products. · 60 percent of the blood collected comes from school children -- ages 16 and up. · 55 percent of blood donated is used to treat children with anemia and mothers during pregnancy and child birth. Currently Bloodlink Foundation's wish list includes: 1. Portable donor beds: Over 80 percent of the blood donated in Kenya comes from mobile blood drives. Too often, blood donors have to share a bed while donating. Portable donor beds that are light weight, sturdy, and transportable would be "invaluable" for improving the donation experience for both donors and staff. 2. Digital blood pressure machines: Current blood pressure machines are hard to operate and break down. This causes high rates of donor deferrals. Digital blood pressure machines aid blood donation by

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being faster, more accurate and more durable. 3. Hemocue HB digital machines: The new digital machines accurately measure blood donor hemoglobin (iron) levels. The copper sulphate method currently used is inaccurate which can be harmful to anemic donors. 4. Digital weight scales: Scales are needed to accurately screen donors. 5. Laptops for field use and recruitment: Laptops allow access to a computerized database that tracks a blood donor's history and eligibility to donate. Blood safety is greatly enhanced by this access by identifying ineligible donors before they enter the donation process. 6. Projector for donor recruitment: A projector is a valuable presentation tool at workshops and educational forums where blood donors may be recruited. 7. Folding chairs and folding desks: Imagine showing up at a blood drive and not having a chair on which to sit or a desk on which to write. Mobile blood drives in Kenya need rentals to cover such basic needs, limiting site options, and impacting the donor center's function.

The GBF is currently looking for additional beneficiary (recipient) agencies in Mexico, South America, Central America, and Asia. Currently two blood centers are participating (Oklahoma Blood Institute and United Blood Services ­ West Texas), with an additional four expected to join in the next three months. Eventually (five to ten years hence), the goal is to have widespread participation across the US industry internationally. The Global Blood Fund works with blood collectors in developing countries to help them recruit and retain safe voluntary donors. To do this, GBF supplies equipment and resources that enhance the individual's donation experience and support the agency's recruitment, tracking, education, and motivational efforts. Established, successful blood donor centers are invited to join the cause by becoming a Global Blood Fund (GBF) partner. 1. Does your center have a Recognition Store or Loyalty Point Program on your webpage? If so, make the Global Blood Fund an item for your donors. Let your blood donors elect to make a second type of gift by spending

their points to support the Global Blood Fund. 2. Host a dedicated Global Blood Fund blood drive? This is a popular choice with churches and civic groups. Instead of passing out t-shirts or hats, the donor center will make a contribution to the Global Blood Fund. Each donor center can set and adjust the specific value of the per donor contribution. 3. Invite your donors at the donor centers to participate, too! Instead of the promotional item, ask if they would rather have your center contribute an equitable amount to the Global Blood Fund. GBF can provide templates for posters, flyers, and emails to share, as well as pre-drive presentation material. Partnering blood center logos and honored blood drives will be recognized on the GBF website. For information about GBF contact Crystal Radcliff at 405.419.1307 or email [email protected]

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AFRICA SOCIETY FOR BLOOD TRANSFUSION Meeting the Needs for Safe Blood in Africa

Congress Organizer, SA: Helen Hansen: [email protected] Mobile: +27 83 3684 307; Fax: +27 86 618 5666 Congress Liaison Officer, Nairobi: Jane Thirikwa: [email protected] Tel: +254 20 243 7932; Fax: +254 20 272 3569; Mobile: +254 72 1529 585 President: Anthon Heyns: [email protected] Secretary General: David Mvere: [email protected] Scientific Committee: Beryl Armstrong: [email protected] Chairman, Local Organizing Committee: Jack Nyamongo: [email protected]

Website address: www.afsbt.org

5th AfSBT International Congress, Nairobi, Kenya

Including an international forum, Club 25 and Health Promotion, in collaboration with the International Federation of Red Cross and Red Crescent Societies

24 - 27 June 2009

Meeting the Needs for Safe Blood in Africa

1. Pre-conference symposium: Training and Education in Blood Transfusion - invitation only. Contact Dr Sam Gulube: [email protected] 2. Plenary sessions, including a 2-hour plenary symposium devoted to PEPFAR (CDC). 3. Parallel sessions including International Forum: Club 25 and Health Promotion. Contact Mrs Sylvia Khamati: [email protected] 4. Poster presentations and breakfast round table meetings. 5. Trade exhibition.

Online registration and abstract submission: www.afsbt.org

Approximately 350 delegates are expected, amongst them internationally recognized experts and consultants in blood transfusion science.

Message from the AfSBT President: Prof Anthon Heyns (South Africa)

The 5th AfSBT Congress is a milestone in the history of our Society. It is the first blood transfusion congress that is fully and independently organized by the AfSBT. The initiative of the Kenya Chapter of the AfSBT to make this congress a reality is highly appreciated. The Congress will be strengthened by two other events happening in parallel. The International Federation of Red Cross and Red Crescent Societies will hold their international forum "Club 25 and Health Promotion" in collaboration with the AfSBT. This important workshop will address many of the important issues that impact on the collection of sufficient safe donors to satisfy the needs of our patients. Second, there will be sessions devoted to the blood safety activities and the overall strengthening of the infrastructure of the blood services by the PEPFAR Cooperative Agreements between the United States Government and selected countries in Africa. On the day preceding the Conference there will be a workshop on Education and Training in the discipline of blood transfusion and how education can be used as a tool to strengthen blood services on this continent. This is a closed meeting that will be attended by the important stakeholders.

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We look forward to welcoming you in Kenya!

Announcement and Call for Abstracts Inaugural International Forum: Club 25 and Health Promotion held in conjunction with African Society for Blood Transfusion: 5th Conference

Meeting the Needs for Safe Blood in Africa

Laico Regency Hotel and Conference Centre Nairobi, Kenya 24 to 27 June, 2009

Club 25 is an exciting initiative which is growing into a global movement of young people committed to saving lives through voluntary, non-remunerated blood donation; maintaining and promoting the importance of healthy lifestyles through peer promotion and education; and enhancing social capital through active community engagement and health promotion. In collaboration with the AfSBT meeting in Nairobi, the International Federation of Red Cross and Red Crescent Societies will host an International Forum: Club 25 and Health Promotion. The International Federation is organizing this important workshop which will be conducted in English with French and Portuguese translations provided. Delegates who register for the AfSBT Meeting may also attend the Club 25 and Health Promotion sessions. Many countries have established youth donor clubs or Club 25 and many are looking to establish Club 25 as part of their voluntary blood donor programmes. This is an opportunity for you to share your experiences and challenges in setting up and managing ongoing operations of your Club 25. Abstracts are invited for oral presentations in any of three key topics as follows: · Using creative techniques in the education and motivation of young voluntary blood donors · Community engagement and health promotion · International networking Abstract guidelines: · Maximum of 350 words ­ Word format, English · Submissions must include these headings: Topic, title, purpose, methods, results, conclusions/recommendations · Email: [email protected]

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College Assistance Migrant Program Alumni Association Seeks Blood Centers for Partners in National Cesar Chavez Blood Drive Challenge

The College Assistance Migrant Program Alumni Association (CAMPAA) is looking for blood centers to help it achieve goals it has set for the National Cesar Chavez Blood Drive Challenge. The association began the blood drive challenge as one way to engage U.S. Hispanic college students as community leaders. Phase I of the campaign focuses on enlisting student leaders from the 38 federally-funded College Assistant Migrant Program (CAMP) grants at 38 distinct college/university campuses found throughout 15 states and Puerto Rico. These participating student leaders will serve in a leadership service learning program where they organize their campus community to participate in the event as volunteers and donors effectively addressing these 10 core program objectives: 1. 2. Save lives! Increase awareness of Cesar Chavez's Legacy as a national civic leader Increase awareness and number of blood & plasma donors within the Hispanic community Increase awareness and number of organ and tissue donors within the Hispanic community Increase awareness of health 8. issues such as Diabetes and STDs/HIV. 6. Promote healthy lifestyle through the donor education process (Fitness, Diet) Increase awareness of health professions through collaboration with blood centers and OPO's Promote higher education retention through engaging student programming Promote community outreach through donor outreach and family educational programming

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2009 National Cesar Chavez Blood Drive Challenge (1st year) ­ Phase 1 [In-Progress]

Drive Goal: 38 colleges/universities (CAMP Grants) Units Goal: Average of 50 units per campus = 1,750 Actual Drives: 41 colleges/universities March 31st ­ Cesar Chavez's Birthday

10. Develop leadership skills through ongoing student organizer training and experience The selected student organizers from each college/university must collaborate with the local partner blood center and OPO. They will be responsible for organizing student committees to address issues regarding donor recruitment, event volunteers, and data collection. The campaign participant data collected supports valuable research over effective social behavior interventions on the issue of increasing blood and organ donor participation amongst the U.S. Hispanic community. The CAMPAA Service Learning Coordinator will be responsible for facilitating all the working relationships throughout the country as well as compiling and analyzing collected data. CAMPAA will provide marketing materials, student organizer certificate, recognition awards for challenge winners, and work towards

2010 National Cesar Chavez Blood Drive Challenge (2nd year) - Phase 2

Drive Goal: Unit Goal: 250 colleges/universities (National Expansion) Average of 50 units /campus = 12,500

2011 National Cesar Chavez Blood Drive Challenge (3rd year) ­ Phase 3

Drive Goal: Unit Goal: 500 colleges/universities (National Expansion) Average of 50 units /campus = 25,000

MigrantStudents.org College Assistance Migrant Program Alumni Association (CAMPAA) 1725 NE Upper Drive, Pullman, WA 99163 208.305.1814 [email protected]

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increasing participation. To get your blood center involved in this national campaign, please contact Glen Galindo at [email protected] MigrantStudents.org. The College Assistance Migrant Program Alumni Association (CAMPAA) is a non-profit organization with 501(c)(3) status founded in 2002. Currently, CAMPAA collaborates with 38 colleges/universities who have been awarded a federally-funded grant. Collectively, these grants annually enroll approximately 2,000 first-generation, low-income freshman college students of farm working background. CAMP provides these students firstyear financial assistance and on-going academic support. CAMP believes that key components to a student's long-term success within higher education is experiencing professional internships and service learning. CAMP students are typically bilingual (Spanish) and are selected for their commitment towards accomplishing their academic and professional goals.

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Global News

Year of the Blood Donor in Australia

March 3, 2009 In 2009, Australia is celebrating the Year of the Blood Donor as well as the Red Cross Blood Services 80th anniversary. Each year, more than 1.2 million blood donations are needed in Australia. During 2009, the Australian Red Cross Blood Service will be acknowledging the lifesaving role blood donors play, and encouraging non-donors to find out their blood type, roll up their sleeves and give blood. Federal Health Minister Nicola Roxon says the Victorian bushfires have highlighted the importance of having good blood supplies on hand. "Many of those burns victims will need to have blood for a long time into the future," she said. "Others who have been injured will still need treatment for months and months to come, some for years." A spokeswoman for the blood service, Dr. Philipa Hetzel, says an additional 40,000 people registered to give blood in the week after the bushfires in Victoria. But she says more are needed to meet growing demand for blood products, and ensure there are good supplies in the event of any future disasters. "The most important thing is to have sufficient product, ready on the shelf at the time a crisis could occur," she said. "And what is important is not just to have the right product, but the right blood group of product as well." Presently only one in 30 Australians give blood, but one in three people will need blood or blood products in their lifetime. A feature of the Year of the Blood Donor will be a travelling exhibition that is touring the country. The exhibition will showcase the history of blood donation in Australia. People will also be able to find out their blood type and register their interest in becoming a blood donor.

NTR Memorial Trust Blood Introduces Blood Screen Technology Published March 16, 2009 in India PR Wire NTR Memorial Trust Blood Bank, the first NGOrun blood bank in the country to get accreditation of the National Accreditation Board for Hospital and Healthcare Providers (NABH) will celebrate its first anniversary by introducing Nucleic Acid Test (NAT), a blood screening technology, to make blood safer. "I am delighted to know that NTR Trust Blood Bank would be using the best of the technologies to ensure quality of the blood by introducing Nucleic Acid Test (NAT) for blood screening," says Dr. Rema Menon,

Blood Bank Chief of Apollo Hospital, Chennai. Individual donor nucleic acid technology is the most advanced test for screening donor blood samples which helps prevent spread of transfusion transmitted infections like HIV, HCV and HBV. The routine testing done in blood banks can detect only antigens and antibodies of the infection. NTR Blood Bank, which was inaugurated by His Excellency the Governor of Andhra Pradesh Sri N. D. Tiwarigaru on January 29, 2008, is also the first blood bank in South India to get NABH. NABH is a constituent board of the Quality Council of India. It evaluates various quality parameters of the blood bank, including collection, storage, processing of blood and the expertise of the staff employed. Padmasri Professor Kakarla Subba Rao was the chief guest at the celebrations. Actor Bhoomika gave away mementoes to outstanding blood camp organizers while Sri N Lokesh presented mementoes to outstanding rare group and special group blood donors. "NTR Blood Bank is the first in the country to conceptualize the idea of virtual blood banking, where the bank arranges suitable voluntary blood donors for the patients making requests from places where we do not have blood banks," says Sri Raghu Rama Rao. "The 24x7 call centre established by the blood bank received 11,193 requests from people in need of blood from across the State in one year. Every day the call centre responds to the needs of 70-80 blood request calls from outside Hyderabad," Says Dr. V. Saraswathi, Director, NTR Blood Bank. "Our bank is one of the few blood banks in the State maintaining a large database of registered voluntary donors." NTR Memorial Trust Blood Bank has provided 5,421 units of free blood to patients living below the poverty line. The Blood Bank issued 2,331 units of blood to thalassemia, sickle cell anemia and hemophilia patients and has arranged 1,090 in-house infusions to these patients free of cost. Due to a large voluntary donor base the Blood Bank has the ability to provide blood round-the-clock, including the rare groups A-, B-, O- and AB-. The Blood Bank organized 104 blood donation camps and collected 17,594 blood units from voluntary donors.

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Red Cross Responds to Crisis in Zimbabwe

As Zimbabweans suffer a food crisis and the worst cholera epidemic in Africa in more than 15 years, the Australian Red Cross has launched the Zimbabwe Crisis Appeal 2009 to lend a hand. The Situation Seven million Zimbabweans are in need of food aid, according to the World Food Programme, as the food supply situation in Zimbabwe deteriorates significantly. Fuelled by the country's economic difficulties, the worst cholera epidemic in history has now killed more than 4,000 people, infecting more than 89,000 and spreading to 90 per cent of the country. In addition, Zimbabwe is suffering appallingly as a result of HIV and AIDS. The pandemic claims an estimated 2,300 lives every day. When a steady supply of nutritious food is hard to find, medical treatment can be jeopardised for people living with HIV. What is Red Cross Doing? Zimbabwe Red Cross is supporting some of the country's most vulnerable people, and is working closely with the global Red Cross movement to provide immediate food aid, improve access to safe and adequate water and sanitation, and improve awareness on the spread of disease. Longer term agricultural programs are also underway, to provide people a way of rebuilding livelihoods and producing their own food. We are monitoring and responding to the cholera epidemic helping to strengthen Zimbabwe Red Cross and sharing health information with communities. Seven special Red Cross emergency response units are tackling basic health needs and water and sanitation issues arising from the cholera epidemic. What Can You Do? We are supporting the international effort by launching an appeal. Donations to the Zimbabwe Crisis Appeal 2009 will be used by Red Cross to provide:

Emergency food and

Women and their children queue to receive cholera kits in Harare, Zimbabwe, in the deadliest outbreak in Africa in 15 years. Photo: Reuters/ Philimon Bulawayo. (Photo from Australian Red Cross website)

agricultural recovery items Access to clean water Hygiene and sanitation education for up to 1.5 million people Special aid workers to assist the Red Cross response.

The food supply situation in Zimbabwe has deteriorated significantly in recent years.The country has been facing stern socio-economic decline since 2000, a vulnerability compounded by the aggravated impacts of climate change such as drought, low crop performance and limited irrigation. (Photo from International Federation of Red Cross Red Crescent Society website.)

International Federation of Red Cross Red Crescent Societies

See comprehensive information on the food and health crisis in Zimbabwe, including operations updates, photos and a diary from an Australian aid worker who travelled with Red Cross to parts of Zimbabwe badly affected by cholera at http://www.ifrc.org/what/ disasters/response/zimbabwe/index.asp.

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2009 World Blood Donor Day Global Event Set for Australia

In 2009, the global theme for World Blood Donor Day (WBDD) will place a renewed emphasis on improving the safety and sufficiency of blood supplies through the achievement of 100 percent voluntary nonremunerated donation of blood and blood components. Sponsoring organizations say emergency situations. Urges countries that are establishing or expanding blood component programmes to base these programmes on 100 percent voluntary nonremunerated donation. Encourages countries that have developed mechanisms for the procurement of blood products to establish cooperation with other countries to secure adequate supplies of blood products based on voluntary donations: for example, on WBDD 2009, some countries may choose to focus on self-sufficiency through voluntary plasma donation. The global event for WBDD, which is celebrated on 14 June 2009, will be hosted by the Australian Government in close association with the Australian Red Cross and Australian Red Cross Blood Service. The WBDD celebration will take place during the Australian Year of the Blood Donor, which aims to enhance awareness of the need for ongoing and increased blood donation as well as the recruitment of new donors. WBDD will be celebrated throughout the world to create wider awareness of the need for safe blood for transfusion and the importance of blood donation. Key partners in WBDD World Blood Donor Day focuses on the life-saving gift of voluntary donors whose donations are given purely for altruistic reasons. As more and more countries achieve the goal of 100 percent voluntary non-remunerated blood donation -- 54 countries in 2006, compared withSociety in 2002 -- International 39 of Blood Transfusion there is growing appreciation of the vital role of voluntary donors who donate blood on a regular basis. Fédération internationale Not only are they the safest blood des donneurs de sang donors, they are also the foundation of sustainable national blood supplies that are sufficient to meet the needs of all patients requiring transfusion. Accompanying the increase in voluntary blood donors throughout the world is an increase in the number of countries which produce blood components, including red cells, platelets and plasma, to meet the specific requirements of patients. World Blood Donor Day is jointly sponsored by four core agencies: the World Health Organization, the International Federation of Red Cross and Red Crescent Societies, the International Federation of Blood Donor Organizations and the International Society of Blood Transfusion. The joint website of the core agencies (www.wbdd.org) and the WHO webpage (www.who.int/ worldblooddonorday) will contain the World Blood Donor Day brochure and poster as well as additional resources, including the WBDD 2009 logotype and news about events. ADRP members are invited to contribute by sharing your ideas, resource materials and plans for activities at national and local levels through these websites.

tions!

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Fingertip facts

World Blood Donor Day (WBDD) 14 June 2009

the very broad theme is designed to provide an opportunity for all countries to focus on the following specific challenges: Advocates that countries that have not yet achieved 100 per cent voluntary blood donation should refocus on innovative new approaches to community participation and youth involvement and develop national blood donor programmes in order to increase the number of voluntary blood donors, phase out family/ replacement donation and eliminate paid donation. Calls on countries that have already achieved 100 percent voluntary blood donation to intensify their efforts to increase the number of regular donors in order to maintain a stable pool of donors who will meet their country's requirements for blood and blood components at all times, in routine and

Themes/focus for WBDD 2004­2009

WBDD 2004: Special focus on youth WBDD 2005: Recipients/patients express their thanks! WBDD 2006: Community participation: commitment and partnerships WBDD 2007: Safe blood for safe motherhood

Download fingertip facts brochure on World Blood Donor Day at: http://www.wbdd.org/fileadmin/2009/143900-fingertip_-FINAL-LR.pdf Page12 / the Drop - ADRP's Quarterly Newsletter Winter 2009

WBDD 2008: Giving blood regularly, for safe and sustainable blood supplies WBDD 2009: Self sufficiency through voluntary plasma donation

ADRP Member Survey on World Blood Donor Day Activities

During the past few years, ADRP has promoted the involvement of its members in World Blood Donor Day activities. The ADRP Global Programs Committee would like to obtain member input before it develops plans for the 2009 WBDD Activities.

1. Did your blood center promote WBDD Activities in: 2006 2007 2008 2. If you did not, would you ever consider promoting WBDD: yes no 3. If you have participated, what have you found most valuable: World Blood Donor Day balloons Scholarship opportunity to attend conference Downloadable material 4. Which of the downloadable materials have you used from the ADRP Website: Sample Activity List Sample Ad WBDD fact sheet (MS Word) Official WBDD 2008 poster (PDF) Sample press release that can be tailored to build WBDD interest among local media Sample Local Fact Sheet (MS Word) Sample Solicitation Letter for Gubernatorial Proclamations (MS Word) Sample Proclamations: Gubernatorial (MS Word) or Mayoral (MS Word) Top 25 Sound Bites (MS Word) Facts about Blood and Blood Banking (MS Word) Generating Media Publicity (MS Word) WBDD Flyer To Use (MS Word) Newspaper Ad To Use (MS Word) None of the Above 5. Which of the downloadable materials have you used from the WBDD Website: World Blood Donor Day Official Logo Poster Quick Start Planning Guide We Shine as One Tribute Song None of the Above

6. Have you ever visited the official WBDD site: yes no 7. Do you think ADRP should be involved in supporting WBDD: yes no 8. Should ADRP have an official media representative for WBDD: yes no Comments:

9. What type of support or activities would you like to see ADRP do for WBDD: 10. Should the United States seek to host WBDD: yes no Comments:

11. Suggestions or comments:

Please fax survey to 866.498.6527 or fill out online at adrp.org

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Weathering A Major Blood Shortfall

Strategies To Overcome The Unpredictable

by Susan Parmer, R.N. CEO, American Red Cross Blood Services, Northern New England Region

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The winter of 2008 produced unprecedented weather in northern New England. One of the consequences was a dramatic drop in blood collections, as storm after storm passed through the states of Vermont, New Hampshire and Maine in January, February and March. Eventually a 1,500 pint shortfall developed ­ a shortfall the Northern New England Region was required to make up in order to meet hospital contractual obligations. Our three state region set about to collect our goal during the spring months and, in addition, to eliminate this major shortfall no later than June 30 by consistently over-collecting. The task required a dramatic shift in thinking outside the norm to "achieve the unachievable." The effort required the expertise of not only Donor Recruitment, but key personnel involved in collections, scheduling, marketing and communications as well. This core group worked closely during the spring months, looking at the challenge from a strategic and intentional point of view. The concept of "business as usual" became merely the foundation upon which all other tactics were based. Little time was spent discussing routine blood drive preparations, such as postcards, telerecruitment calls and so forth. The key factor leading to the region's successful annual goal attainment was goal validation. In step one, each Donor Recruitment Manager reviewed every blood drive with their account reps and altered goals to be more realistic. These goals were then reviewed drive by drive by upper management and, finally, by me as CEO to make sure they were well grounded in reality. Almost as important as goal validation was the daily and weekly monitoring of blood drive collection results to make sure the region was

staying on target. Additionally, upcoming blood drives were looked at during this time period with an eye toward which drives were safe and which were at risk. Managers worked with each account representative on strategies to be immediately put into place to recover any drives not on solid ground. Conversely, drives which had the potential for growth were also identified, with strategies implemented to achieve a greater return on these drives. Breaking down the overall deficiency into numbers which seemed more attainable, Donor Recruitment management kept everyone appraised of how many units were needed each day, over and above the daily collection goals in May and June, to make the yearly goal and eliminate the 1500 pint deficit ­ 34.1 per day in May and 41.9 per day in June. Looking at promotions and giveaways, the region took fixed site sponsorships to another level and did strategic promotions which were tried and true. We became much more strategic with giveaways at drives,

focusing on targeted donor gifts based on the audience, rather than on generic giveaways. Accountability was also a crucial element to our success. One of the most effective methods of keeping everyone focused, on task and accountable was the scheduling of weekly videoconferences with all Donor Recruitment management, account representatives and various other key staff members. The purpose of these meetings was to get more cross pollination of creative marketing strategies and opportunities, as well as to keep everyone accountable to each other through face to face contact. As CEO, I asked the tough questions that needed to be asked. Although I am an optimistic person by nature, I did not allow anyone to use the word hope. While this might sound like a contradiction, hearing my staff say they were hoping to make goal just wasn't enough with such an ambitious undertaking. There was no such thing as "We've done everything we can do." When it seems that way, that's the time to dig down deeper and find one

the Drop - ADRP's Quarterly Newsletter Winter 2009 / Page 15

Weathering...

(Continued from page 15)

more thing that can be done. Creative thinking was the order of the day, as we took steps to think outside the box. Some examples of this approach include using SWAT teams of recruitment and administrative staff to put extra effort into drives with a history of success and room for growth, the effective use of people power in recruiting heavy hitters in the community to speak on our behalf, increasing the number of bone marrow drive partnerships, special scripting to telerecruit high school students designed to keep up their level of commitment and more. The ultimate result of these video conferences and the effort put forth to

make up this regional deficit was that our three state region finally started thinking regionally rather than by individual state operations. Where one location was weak in bookings, the others worked hard to compensate. Staff were required to call in from blood drives regularly throughout the day with updates so corrections could be made if collections were slow. As another result of our new way of thinking, collections staff and equipment such as donor coaches were made more fluid and moved throughout the three states as needed. The Northern New England Region succeeded in making its monthly collection goals in the spring of 2008 and successfully make up our additional 1,500 pint winter shortfall. More importantly, we emerged as a

stronger, more united region which, out of necessity, was creating more synergy and accountability while breaking down traditional silos and barriers.

Susan Parmer has been with the New England Region since 1980, beginning as a staff nurse. Since then she has been appointed to increasingly responsible management positions, overseeing all aspects of blood collection and donor recruitment for the New England Region. In January 2005, she became CEO of the newly-formed Northern New England Region. Susan is a graduate of the University of Vermont School of Nursing and holds a B.A. in Anthropology from California State University at Long Beach. Prior to her work with the American Red Cross Blood Services, Susan was on the nursing staff of Maine Medical Center and the University of California at Irvine Medical Center.

Page16 / the Drop - ADRP's Quarterly Newsletter Winter 2009

Hosting A Successful Summer Blood Drive

by Jennifer Eaton, Donor Recruitment Representative An outdoor blood drive in the middle of July in the Deep South? Thanks to the generosity of corporate tenants located in an office park, for the past two summers several hundred donors have donated blood in the sweltering heat. Due to a limited amount of office space and heightened security, one place remained for a blood drive. Initially six blood drives were scheduled, due to business decisions the founding sponsor, UPS, rescheduled four drives and initiated the idea of a summer blood drive extravaganza. The decision to hold the blood drive in the middle of July, outside on 3 blood mobiles was an intentional choice, led by UPS, to assist in preempting our summer shortage of blood. The exceptional amount of corporate involvement from UPS and SCANA Corporation was instrumental in the success of this unusual blood drive. The Health and Safety Committee, along with representatives from neighboring corporations began planning the extravaganza. The committee provided a tremendous amount of support by renting a tent, WAY Cool, and generator. The tent would be placed in the center of all blood mobiles and on the perimeter of the tent the WAY Cool would keep donors cool. Walkie talkies would be a

simple way to communicate with each bus and a golf cart would be used to transport donors and supplies. Tables and chairs would be borrowed from a nearby church. Stickers would be created for first time donors, to provide a more nurturing donation experience. Being able to "externally register" donors allocated another space on each blood mobile for screening. The planning committee provided community contacts that generously provided food and door prizes. A special t-shirt was created to provide recognition for sponsors who generously donated goods and services. This blood drive was customized for convenience for the employees

of the office park. Every donor received a free lunch, one day pass to a gym, free smoothie coupon, and a free t-shirt. This was coupled with large door prizes that were drawn after the event. The corporations provided further incentives for the employees by offering hourly drawings of promotional items ordered from their headquarters. This created excitement and encouraged employees as each hour they were emailed a new list of employees who had donated and won a prize. In 2007, 318 people donated, and in 2008, 417 people donated blood. We went to where donors are in the summertime, their place of employment.

the Drop - ADRP's Quarterly Newsletter Winter 2009 / Page 17

Deadline: April 6th, 2009

Page18 / the Drop - ADRP's Quarterly Newsletter Winter 2009

2009 Tools of the Trade Awards

Enter your submissions for the

Tools of the Trade

Share your blood center's printed recruitment materials with fellow ADRP members! Trade information with conference attendees about promotional campaign materials during a special Tools of the Trade Reception on Thursday, May 14 from 4:45 to 6 p.m. During the conference, materials will be judged by the ADRP Awards Committee. The committee will present firstplace ribbons and certificates during the ADRP Film Festival on Saturday morning, May 16. All winners will be listed in the Drop as well as on the ADRP website. All submissions are the property of ADRP and will be displayed during the ADRP conference for members to view and take pictures. Mail your completed submission form and materials to: Deb Swift PO Box 150790 Austin, TX 78715 or overnight to 142 Cimarron Park Loop Suite A Buda, TX 78610

SUBMISSION FORM ­ postmarked deadline Monday, April 6, 2009

TOOLS OF THE TRADE AWARDS

Association of Donor Recruitment Professionals

Institutional Affiliation: Address:

City/State/Zip: Submitted by: Title: Work: Email: Cell:

CHECK ONE CATEGORY - (Submission form required for EACH item submitted): ( ) Poster / Flyer ( ) Postcard / Mailer ( ) Advertisement ( ) Brochure ( ) Newsletter ( ) Educational Material BRIEF DESCRIPTION of content including how submission is USED: Description:

1. Submission must be made by a current member of ADRP. 2. Attendance at the conference is not required. SUBMISSION REQUIREMENTS: 1. Typewritten submission form for each item submitted except for a campaign submission. 2. Completed submission form should be attached to each individual piece submitted. Use top of submission form only. 3. If a category submission is part of a campaign, containing multiple pieces, each piece should be labeled with category letters (i.e. a, b, c, etc.). 4. Submit hard copy of items no larger than 24" x 15". DO NOT dry mount. 5. Submit more than 1 copy for items that have a front and back for display purposes. 6. Submissions to be displayed and judged during annual conference. 7. Submissions then become the property of ADRP. AWARD: 1. First place ribbon and certificate awarded during ADRP Annual Conference. 2. Posted and/or noted with due acknowledgement on website www.adrp.org. 3. Listed in ADRP's newsletter, the Drop.

MAIL COMPLETED SUBMISSION FORM AND SUBMISSION ITEM: Attn: Deborah Swift / ADRP Mail to: PO Box 150790 / Austin, Texas 78715 Ship to: 142 Cimarron Park Loop, Ste. A / Buda, Texas 78610 Or upload online www.adrp.org E: [email protected] ALL SUBMISSIONS MUST BE POSTMARKED BY MONDAY, APRIL 6, 2009.

----------------------------------------------------------------------------------------------------------ELIGIBILITY CRITERIA:

Questions, 512.658.9414 or email [email protected] Submission form and eligibility criteria can also be viewed on the ADRP website, www.adrp. org/awards-and-scholarships.

the Drop - ADRP's Quarterly Newsletter Winter 2009 / Page 19

Dragon*Con Blood Drive Hits Mark

There was an 8-foot-tall steambreathing horned demon, many visitors from galaxies far-far away, monsters scary enough to get the heart pounding, and under all of the intricate costumes and imaginative makeup of those attending Dragon*Con lurked a horde of blood donors. Dragon*Con is the annual fantasy and science fiction convention held in Atlanta. Five years ago LifeSouth Community Blood Centers held its first drive at this gathering, and every year the staff has been overwhelmed. By the time the bags were all packed and all aliens had left the building on Labor Day 2008, LifeSouth had registered 1,165 at the drive, drew 938 donors, including 75 who donated double-red and 20 apheresis. LifeSouth's Corporate Special Promotions Coordinator David Britt, who has worked and promoted the drive at Dragon*Con for the past three years said with more space and resources those numbers would have been even higher. At LifeSouth blood drives, Britt always arrives in costume, choosing from a dozen different characters, so he fit in well with the Dragon*Con crowd. He rolled out a new creation just for the event, Darth Elvis, who was a big hit. He said the crowd also got a kick that his throat-slitting Sweeney Todd persona was recruiting donors to a blood drive. He estimated that about a quarter of the donors were in costume. "We had a couple of elves and Vulcans, but they all had red blood," Britt said. Dr. Alan R. Koslow is the volunteer chairman for the Heinlein Society Blood Drive at Dragon*Con. The society honors the late science fiction

While many of those who attended Dragon*Con arrived in costume, the LifeSouth Community Blood Centers' drive team got into the spirit as well.

author Robert Heinlein with blood drives in the "pay it forward" spirit he promoted during his lifetime. Koslow has his own reasons for backing the blood drive. Back home in Des Moines, Iowa, he's a vascular surgeon. "I actually use a lot of blood products, I definitely understand the importance of it," he said. Dragon*Con is run completely by volunteers ­ an army of more than 2,000 helped bring the 2008 edition to life. Koslow said the cool T-shirt this year was a great incentive to encourage donors, but it was competition that was the real driving force. The 40,000-plus Dragon*Con attendees wanted to top the more than 800 units gathered at a blood drive at the Comic-Con, the huge comic book convention held in July in San Diego. Comic-Con, Koslow explained, has a professional staff and draws crowds nearly triple the size of the gathering in Atlanta. But still, the Dragon*Con donors prevailed. Koslow personally made pitches for donors at the many large panel discussions at the event, and his call for donors was taped and played on the closed-circuit Dragon*Con TV that was piped into the hotel rooms of those attending. He also grabbed a spot at the base of a busy escalator and directed donors to the drive. That's when he discovered that a slip of the tongue can be an effective attention getter. "Save a life, get a T-shirt" was tongue-twisted into "Save a T-shirt, get a life," that got laughs and donors. LifeSouth had as many as 38 techs working to handle the crowd, and recruiter Harlequin Gilchrist described the flow as "crazy busy" and the atmosphere as fun. "We stopped recruiting because the whole crowd was recruiting for us," Gilchrist said. And Gilchrist said the excitement over catching and passing ComicCon spilled over to the hotel staff

Page20 / the Drop - ADRP's Quarterly Newsletter Winter 2009

that wanted regular updates on the numbers. Trent Engstrom, LifeSouth's donor services manager for the Greater Atlanta Region, said it would rate as his most unusual drive in his nine years in the business. He said the craziest costume he spotted was a person dressed as a 4 x 7 foot bowl of spaghetti and meatballs, while his favorite was the giant skulled creature that spouted steam every time it grunted. "All of the donors were just incredible, the crowd was just amazing, really nice," Engstrom said. And when the event was over, Britt and Koslow brainstormed on how to improve the turnout for 2009. Adding Thursday night registration to the drive schedule, with donors earning head-of-the-line privileges, was targeted as an effective incentive, while a Sunday ice cream social with live music was eyed as a nice reward. LifeSouth Director of Recruitment and Retention Galen Unold knows there is room for growth. "The only thing that is limiting us is space and staff," Unold said. "We hope to get 2,500 next year."

LifeSouth Community Blood Centers' Corporate Special Promotions Coordinator David Britt in his Darth Elvis persona, left, and volunteer drive chair Dr. Alan R. Koslow, talk Dragon*Con drive strategy.

LifeSouth Community Blood Centers' Recruiter Harlequin Gilchrist, right, taps into her inner pirate, while making a connection with a look-alike from the film "The Matrix." DragonCon4

When doing screenings, LifeSouth Community Blood Centers' Melisa Brittian, left, learned that under the make-up and costumes, there were lots of red-blooded donors at Dragon*Con. the Drop - ADRP's Quarterly Newsletter Winter 2009 / Page 21

Hoxworth Blood Center Celebrates 70 Years of Saving Lives

by Eric Langevin Assistant Division Director Donor Recruitment & Community Relations Hoxworth Blood Center

Hoxworth Blood Center, the second oldest blood center in the country, celebrated its 70th anniversary in December 2008. Founded on December 10, 1938 by Cincinnati surgeon Dr. Paul I. Hoxworth, the blood bank was established as a notfor-profit organization operating under the auspices of the City of Cincinnati and Hamilton County Chapter of the American Red Cross. In 1944, as World War II began to draw to a close, the American Red Cross turned the blood bank over to the University of Cincinnati's College of Medicine. However, the Red Cross became involved with what was now called the UC Blood Transfusion Service again during the Korean War. Finally, the blood center gained independent status and was renamed for its founder in 1973. However, it remains a part of the University of Cincinnati to this day. In those early days, the blood bank was a one-room laboratory located in the basement of General Hospital, now known as The University Hospital. The staff consisted of Dr. Hoxworth's wife and three technicians. Dr. Hoxworth and other hospital doctors donated their time and services. The blood bank collected approximately 2,000 units of blood annually, providing whole blood

Page22 / the Drop - ADRP's Quarterly Newsletter Winter 2009

primarily for surgery and trauma cases. The blood was collected in glass bottles and could only be stored for five days. Today, Hoxworth Blood Center has a staff of 260 full and part time employees, encompassing 26 different departments with a compliment of more than 300 volunteers committed to serving the patients in our community. Hoxworth Blood Center collects approximately 90,000 units of blood on a yearly basis. Hoxworth Blood Center currently serves 31 hospitals in a 17-county region in Ohio, Kentucky, and Indiana and relies on 350 whole blood donors and 40 platelet donors daily to meet the needs of tri-state patients. Within the past few years, we opened our ninth neighborhood donor center, which places Hoxworth Blood Center in Warren County, one of our higher areas of population growth. We hosted our third annual Frequent Donors Picnic, which had over 1,100 people in attendance and was our largest donor event ever. We continued our partnership with the Cincinnati Reds to host their second annual blood drive and the Cincinnati Bengals to host their seventh annual blood drive. In 2008, the Cincinnati Bengals blood drive was once again the largest single-day blood drive for our blood center. Our high school program remains strong, with 12 percent of our annual collections coming from this dedicated group of students. Earlier this year, we began collecting blood from 16-yearolds with parental consent and are experiencing increases in blood drive participation in the range of 20-30 percent at schools allowing 16 year-

olds to donate. We also continue to make strides with our Minority Outreach, Recruitment, and Education (M.O.R.E.) program. In FY2007, 3.65 percent of our donations were from African Americans. In FY2008, that number rose to 3.86 percent. In FY2007, there were 92 groups that had greater than 10 percent participation from African Americans and that number rose to 99 groups the next year. In January 2009, we will host our second annual M.O.R.E. Dinner and the keynote speaker will be Dr. Ken Davis, a renowned professor of surgery and clinical anesthesia and trauma surgeon. We recently created a new logo and branding program, and as part of our new logo launch, we are also in the process of designing and implementing a new, more streamlined website to better provide information to the community. We will have specific content that appeals to, or recognizes, our donors, coordinators, Hoxworth Blood Center employees, vendors and all other partners, as well as the recipients who use the blood we collect. "The need for blood donations has no equal and no substitute exists for the lifesaving components we carry in all of us," said Dr. Ronald Sacher, Director of Hoxworth Blood Center. "We are very proud of our accomplishments over the years, but we will not rest on our laurels. Continued on page 24

Above top: Founder Dr. Paul Hoxworth donates blood. Above: Many years ago, the staff prepare for a blood drive. Photo on left page: Miss Ohio USA with Hoxworth Team: 2008 Miss Ohio Monica Day helps Hoxworth celebrate 70 years of saving lives.

the Drop - ADRP's Quarterly Newsletter Winter 2009 / Page 23

Hoxworth...

(Continued from page 23)

We know we must continue to move forward and serve as the lifeblood of our community." As part of the 70th anniversary celebration, Hoxworth Blood Center planned many events and promotions, culminating with a gala on November 1, 2008 at the Duke Energy Center in downtown Cincinnati. It was entitled "An Evening of Inspiration and Celebration" and over 350 people were in attendance. Featured speakers at the event included blood recipients Jamie Baker and Harry Von Busch. Lisa Berry-Hughes spoke on behalf of her daughter Brianna, another recipient. Also, teacher Bruce Weil and his student Mariah Kennedy spoke about coordinating blood drives at Clark Montessori School. The gala was emceed by WKRC-TV medical reporter Liz Bonis, herself a loyal blood donor. Awards were presented in several categories by Dr. Susan Wilkinson, Associate Director of Hoxworth Blood Center. "This was truly a special evening," said Dr. Wilkinson. "It provided the opportunity to hear stories of hope and inspiration and acknowledge those who have given so much to their fellow citizens of greater Cincinnati. We are fortunate to have so many wonderful people as part of the Hoxworth family." As Hoxworth Blood Center moves forward into the 21st century, we will continue to serve as an industry leader in the areas of donor customer service and recruitment, clinical support services and cutting-edge research. That's the benefit of celebrating 70 years; using accumulated experience and knowledge for the betterment of the community we serve. And we're proud to do it for another 70 years.

Coach Lewis: Cincinnati Bengals Head Coach Marvin Lewis donates at the annual Bengals Blood Drive at Paul Brown Stadium.

The newest Hoxworth vehicle,Truck 1, can collect whole blood and double reds and expands to increase the space inside. Hoxworth Director Dr. Ronald A. Sacher donates blood.

Page24 / the Drop - ADRP's Quarterly Newsletter Winter 2009

Is The Economic Downturn Impacting Your Blood Center?

Has your blood center been affected by the economy? Please share how much your center has been impacted and how your center is dealing with these challenging times. Just send an email to [email protected]

elsewhere, said Michelle Otera, bilingual donor recruitment representative for the Lakeland Chapter of the American Red Cross in Green Bay. "We're a nationwide organization, so areas such as Detroit that have been hit harder than Green Bay might need us to be able to help them," she said. Otera said officials are paying attention to the economy. "We're really trying to encourage people that just because there are tough times, people are still being diagnosed with cancer or are having heart attacks. That blood is still needed. But we're doing OK right now."

Blood Donations Hampered by Economic Downturn

Published by The China Post

Economy Turmoil Could Hurt Blood Banks

Published: Greenby Press Gazette Businesses host a majority of blood collection drives, so when they reduce workers' hours and lay off workers to cut costs, blood donations could take a hit. While blood supplies across Wisconsin and in the Green Bay area remain stable, American Red Cross spokeswoman Sarah Steverman noted that things could change.

"We haven't seen a huge drop-off but we might just be getting started in the economic turmoil," she said. Approximately 80 percent of blood donations come from company-sponsored drives, so Red Cross officials know that job layoffs might have an effect. Blood donations dropped in Janesville because General Motors closed its plant there, Steverman said. Blood supplies from Northeastern Wisconsin might be needed

Officials of the Taiwan Blood Services Foundation urged ablebodied people to join the lines of donors as all six of its blood centers would be facing acute shortages up until the end of March, especially for type O and type A blood. The current economic recession has dampened people's willingness to donate blood, and blood donations in the country have actually fallen 40 percent during the recent downturn, said Lin Kuoshin, chairman of the foundation. One of the major enterprises taking part in the donation drive was the Wang Steak chain restaurants that successfully attracted more than 1,000 people in central Taichung City. With only four days of blood stocks left at the blood banks, the Tasty Restaurants under the Wang Steak chain held a blood drive aimed at bringing together 1,000

Continued on page 26

the Drop - ADRP's Quarterly Newsletter Winter 2009 / Page 25

Economic Impact...

(Continued from page 25) people to roll up their sleeves and donate blood, according to restaurant executive Chen Li-teng. To encourage more people to pitch in, the restaurant provided giveaways, Cheng said. Each of the first 1,000 blood donors was given a meal voucher and a coupon giving a dinner party of four a 10 percent discount. Each of the foundation's blood donation vehicles have been collecting an average of less than 60 bags of blood per day in recent months, compared to the 100 bags per day averaged last year, according to Lin. Because of the smaller amounts collected in recent weeks, the foundation's chairman said it only had about four days' worth of supplies, short of the standard seven-day safety reserve.

cancellation or reduced attendance at scheduled blood drives." The currently suffering economy has also impacted donation levels with many traditional donor groups canceling, downsizing or postponing their blood drives to another time of year. Additionally, with 15 percent of regional blood collection coming from high schools and colleges, winter recess contributes substantially to the current shortfall.

Blood Donations Needed

Published by New Jersey Toms River Times New Jersey Blood Services, NJBS, a division of New York Blood Center, has issued an appeal for blood donations. Hospital demand for blood, needed for emergency care and surgery, has increased beyond seasonal expectations while levels of blood donation have been below forecast. "Traditionally, donations decline during the holiday season and increased collections are needed to replenish blood supplies," said NJBS Executive Director Chuck Grossenbacher. "At the same time, bad winter weather may lead to the

dwindling, the victim of layoffs at a number of major local companies. Some companies have seen donations drop 10 to 20 percent; others have canceled bloodmobile visits altogether. As a result, Florida Blood Services is struggling to fill a 1,000-unit-a-day demand from the 37 local hospitals it serves. An estimated 80 percent of the roughly 110,000 people who donate to Florida Blood Services every year do so at Indiana Blood Center Cites bloodmobiles or locations other Economy in Cutting 32 Jobs than free-standing blood center facilities, said Dan Eberts, the Published by Associated Press center's communications manager. Indianpolis Corporate drives ­ which take The Indiana Blood Center is place at businesses large and eliminating 32 positions, saying it small ­ have seen their average needs to trim operating costs and collections drop from 19 to 12 units keep the organization financially over the past year. healthy. Once-reliable bloodmobile visits The nonprofit organization said to about 25 companies every Friday that the cuts represent 6.5 weekday are finding fewer workers percent of its work force and are present to donate units that become effective immediately. red blood cells, platelets and The center's president and CEO, Byron Buhner, says rising costs and plasma. "We find ourselves having to decreasing blood usage prompted scramble more to meet previous the cuts. The positions eliminated include two executive positions and projections because of last-minute calls saying there have been layoffs entry-level jobs. or whatever," said J.B. Gaskins, Buhner says the organization's Florida Blood Services' vice first priority is to maintain a president of marketing. continuous and safe blood supply. Employers such as JPMorgan He says staff cuts won't affect the Chase, Coca-Cola, and Franklin center's service to more than 60 Templeton have seen significant hospitals across the state. decreases in blood donation following layoffs, according to Layoffs Take Big Bite Out blood bank data. For example, a Home Depot call center in Brandon of Blood Donations Published by MSNBC Local Tampa that brought in 22 units last April Bay Online saw its donations drop and drives Cash isn't the only thing drying canceled following the layoff of up in this economy. The historically 750 employees. steady flow of blood to the Tampa Those companies are among Bay area's primary blood bank is hundreds that eliminated 34,340

Page26 / the Drop - ADRP's Quarterly Newsletter Winter 2009

local jobs in 2008, according to the Agency for Workforce Innovation. Another longtime blood drive company, Baxter Healthcare Corp. in Largo, collected 91 units during employee drives between March and November 2008. Baxter, a maker of medical equipment, paid employees to donate, but it has canceled all future blood drives following several rounds of layoffs. Scott Hudson, a Baxter supervisor who was laid off in December, said he continues to give blood at another location. But, he said, "If people used to do it because it was at work ...I can see why they're not going to go out of their way anymore." To help meet their needs, blood drive coordinators have shifted their focus to so-called promotional stops with area retailers such as Dunkin' Donuts and Golden Corral. High schools and college campuses, which often provide more than 15 percent of donations, also are being targeted. "We've already committed to the hospital, and we still have to find [donations]," said Vivian Quinones-Solano, regional director of FBS donor systems. While people facing money shortfalls can try to adjust their budgets, demand for perishable blood is constant and can only decrease if hospitals perform fewer procedures. Gaskins said so far he hasn't seen that happen. Companies that haven't been hit with layoffs also will be urged to increase their participation. Blood drive coordinators at Tampa Electric Co. last week were encouraged to keep donating. Last year, 508 TECO employees contributed 1,096 times.

Judy Butts, a TECO blood drive coordinator, said convenience is critical to getting co-workers to donate. She said she prefers to donate at the office and not at a blood center down the road from her Brandon home. Robert Browning, a TECO blood donor who also has offered his bone marrow for a transplant, said he would be hard-pressed to find time to donate outside of work. He and his wife juggle two full-time jobs and three kids. "I probably wouldn't be donating today without it," he said. It's likely the bloodmobiles will visit more churches and retail locations in the coming months in addition to ongoing corporate drives, Quinones-Solano said. And workers at one of those ongoing drives may actually see an increase: Florida Blood Service holds a monthly drive at Hillsborough County's unemployment office. "The same population is here," she said, "We just have to find them."

Blood Donations Slow As Economy Slides

Published by Ventura County Star People are being tight with more than their money these days, according to officials of blood banks who say layoffs and other economic cutbacks are crimping their blood drives. "As soon as a company announces layoffs, you pretty much know you're going to be in for a big-time struggle," said Scott Edward of United Blood Services, predicting a 10 to 20 percent reduction in blood from mobile drives at companies in the middle of layoffs.

United Blood, which supplies blood for hospitals throughout Ventura County, said about 2,255 pints were collected in January blood drives, about 288 fewer units than in the same month a year ago. Officials of the American Red Cross said drives in Ventura County haven't lagged but blood donations throughout Southern California have slid with the economy. "Right now we're looking at a one- or two-day supply of most blood types as opposed to five or seven days," said Nick Samaniego, a spokesman for the regional office. "We're not at a crisis level right now but we're nowhere near where we need to be." Edward said the shortfall has come despite usually surefire promotions like free See's Candies for people who give blood. He blamed seasonal barriers that keep people away from drives. But he also said the recession has slowed donations at the mobile blood drives that make up about half of the blood collected. Much of it is a numbers game. Layoffs mean there are fewer people at the company to give blood. The employees that remain are stretched tighter than normal. Their bosses worry about the time it takes to give blood as well as the efforts of staff to coordinate a drive, Edward said. But there may also be a psychological component. The stress of a recession can make people less likely to bare their arms."Donating blood is a personal thing... You have to be feeling kind of good," Edward said. "When people are positive and optimistic, we have a really good turnout.

the Drop - ADRP's Quarterly Newsletter Winter 2009 / Page 27

Imagine a CRM tool that can give your donors the personal touch while making them feel valued. At Donor Dialogue, we have created what we believe to be the most advanced CRM tool specifically designed for your blood center. The DRM Touch is a recruiting tool that makes it possible to manage your entire recruitment process from donor lists to blood drives and even scheduling. Create personalized marketing campaigns that drill down deep into targeted preferences and demographics, turning your donors into donors for life.

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P.O. Box 150790 Austin, Texas 78715

Page28 / the Drop - ADRP's Quarterly Newsletter Winter 2009

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