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Introduction - viZooTM Products

Cheoptics360TM

Cheoptics360TM is a patented line extension of the first viZooTM product, the renowned Free FormatTM. Offering a 360 degree holographic experience based on revolving 3D animations or special video sequences. The projected image can be enjoyed from all sides and in all ambient light conditions, except direct sunlight. The projection principle is based on mirror reflections and the projector/player system is encased in a compact display stand. It is built from aluminium and PVC, easy to transport and easy to install.

>> Cheoptics360TM is the Next Level in Digital Signage

Solutions, Making Your Product the Center of Attention.

Primary areas of application are retail environments, exhibitions and product launches. The Cheoptics360TM is also suitable for medical and educational demonstrations.

Unique 360 Degree Viewing Angle

Cheoptics360TM is a display stand where video content is split onto the four sides of an upside down pyramid. This gives an illusion of the picture being placed in the center of the viewing field, and a sense of 3d depth since it is viewable from all sides.

Viewing Area

The viewing area off each side in the pyramid is a triangular form, with the bottom cut off. This is when it is viewed straight forward. In order to obtain an illusion of an object floating in mid-air, the video content has to stay within certain boundaries to prevent it hitting the edges of the triangle.

viZoo A/S, roskildevej 8-10, DK-2620 albertslund, tel: +45 3312 2900, fax: +45 3312 6900, www.viZoo.com

Introduction - viZooTM Products

The Cheoptics360TM Stand

The stand is built on a frame of aluminium with an outer casing of black PVC plates. These can be decorated with customised product or brand graphics. The Cheoptics360TM comes in three different models: 71 cm x 190 cm x 71 (W x H x D) >> Cheoptics360TM Retail: 150 cm x 235 cm x 150 (W x H x D) >> Cheoptics360TM Model 150: 300 cm x 330 cm x 300 (W x H x D) >> Cheoptics360TM Model 300: Each system components can be delivered in a special flight case. One or 4 projectors (depending on the model) and a player are placed in the bottom of the unit. The projector is placed on a calibration plate.

Pricing of Cheoptics360TM stand

Cheoptics360TM Retail: Cheoptics360TM Model 150: Cheoptics360TM Model 300: 9.995 39.900 Depending on setup

Content Production

The content production is based on 3D generated rotating or moving object or video sequences produced according to viZooTM defined standards. viZooTM can undertake the production from start to finish or you can choose another production house, as long as you respect the Cheoptic360TM Manual for content production. However, viZooTM always finalises content before final display in the unit.

Price Indication Content Production

The client supplies finished 3D animated material according to specs. Finalising at viZooTM; 500 excl. VAT. The client delivers physical product to viZooTM for animation (max 40 X 40 X 40 cm) Costs: Simple content animation estimated 2.000. Finalising at viZooTM; 500 excl. VAT. Production time is approx. 10 day working days.

viZoo A/S, roskildevej 8-10, DK-2620 albertslund, tel: +45 3312 2900, fax: +45 3312 6900, www.viZoo.com

Introduction - viZooTM Products

The Hardware Package and Installation

A standard installation includes: Cheoptic360TM Retail; >> 1 pcs Video projector, 2500 ANSI lumen >> 1 pcs Player unit Cheoptic360TM Model 150; >> 4 pcs Video projector, 2500 ANSI lumen >> 1 pcs Player unit Cheoptic360TM Model 300; Individual system setup The installation in accordance with viZooTM Cheoptics360TMassembly Manual.

viZoo A/S, roskildevej 8-10, DK-2620 albertslund, tel: +45 3312 2900, fax: +45 3312 6900, www.viZoo.com

Introduction - viZooTM Products

VideoLogoTM

Think outside the box, literally. VideoLogoTM is a patented projection system, that generates free floating video images in any shape imaginable. The screen is a custom-made light conducting acrylic. VideoLogoTM makes it possible for all advertisers to create unique screen shapes to suit their specific needs. The screen can be cut in the shape of brand logos, communication messages, or a design shape with reference to a physical product. Now that's effective branding!

>> VideoLogoTM is an Eyecatcher that Intrigues and

Engages the Viewer. A Powerful Branding Tool Individually Shaped to Suit Your Message.

VideoLogoTM has been used at retail locations, events and exhibitions, mostly in Europe and the United States. VideoLogoTM works indoors and in ambient light conditions generally applicable to projector based systems. Remember, placing a VideoLogoTM under direct sunlight or close to powerful light sources reduces the quality of the projected image.

The Screen is Unique ­ Projection Hardware is Standard

Besides the patented VideoLogoTM screen, the system uses off-the-shelf projectors and a Flash card video player.

The VideoLogoTM Screen

For standard systems the size range goes from 50 x 37 cm to 115 x 85 cm. The screen can be cut to any size from 50 ­ 300 cm wide. Maximum size: 300 x 200 cm. This requires a stronger projector (min. 4000 ANSI lumen) Special price terms apply to all sizes other than standard.

viZoo A/S, roskildevej 8-10, DK-2620 albertslund, tel: +45 3312 2900, fax: +45 3312 6900, www.viZoo.com

Introduction - viZooTM Products

Price Indication for VideoLogoTM Screens in Europe

Price pr. screen incl. design, setup and packaging:

1 pcs 5 pcs 10 pcs 25 pcs 50 pcs 100 pcs 1.713 689 561 493 456 418

Content Production

Footage can be made from existing video, still images or motion graphics. The editing and finalising process ensures that the video images only expose the screen area, and that the projected image corresponds to the cut out screen. viZooTM can handle all aspects of video editing for the VideoLogoTM, feel free to ask for a quotation.

Price Indication Content Production

Editing of existing video content to fit the chosen screen design; 1.000 per day.

The Hardware Package and Installation

Besides the screen a VideoLogoTM system consists of:

>> 1 pcs Video Projector, min.1800 ANSI lumen >> 1 pcs Projector mount (approx. 150) >> 1 pcs Flash player (approx. 200)

(approx. 1.000)

viZooTM delivers the VideoLogoTM screen, everything else is purchased locally. When purchasing equipment locally all warranty and service agreements will be valid. Installing and servicing VideoLogoTM systems must be offered to you by a local partner. Hardware costs are a one-off purchase. As long as all the following screens are kept within the same size and format, the installation can be used to display many different VideoLogoTM designs. Production time incl. content is approx. 4 weeks.

viZoo A/S, roskildevej 8-10, DK-2620 albertslund, tel: +45 3312 2900, fax: +45 3312 6900, www.viZoo.com

Introduction - viZooTM Products

Free FormatTM

Free FormatTM is a viZooTM developed and patented projection system, which produces a free floating holographic effect. Objects are projected in 1:1 size with speak/sound effects Added, in order to create the perfect illusion. A good example of this was an installation inside a Vodafone shop window in Lisbon. Famous football player Nuno Gomez was filmed playing and juggling with a footballm and projected inside the store.By-passers simply had to stop, it really did look as if he was there, "live", right inside the store, in front of the viewer!

>> Free FormatTM Advertising Achieves an Exceptional

Attention Value Compared to Traditional Media.

Free FormatTM has been applied as part of events and kick off meetings for multiple major corporations. It has also been used in shop windows and malls around the world to promote brands and launch new products. The illusion of Free FormatTM only works indoors ­ after dark or in controlled lighting conditions.

The Screen and Content Production are Unique ­ Projection Hardware is Standard

When properly installed the screen material itself is basically invisible to the spectator. Not that the illusion only will work when utilising special Free FormatTM content production techniques. Special Free FormatTM content production is required. Apart from that, all hardware for projection and sound is standard equipment off the shelf (i.e. projectors, player, etc.)

The Free FormatTM Screen System

The screen material (fabric) is mounted in a viZooTM developed floor system, enabling the screen to be pulled out and retracted easily. Maximum screen length is 8 meters. Standard projected image size is 2,25 meter high and 3,00 meter wide. The width can be increased up to approx 5 meters, making it possible to project for example a car in size 1:1.

viZoo A/S, roskildevej 8-10, DK-2620 albertslund, tel: +45 3312 2900, fax: +45 3312 6900, www.viZoo.com

Introduction - viZooTM Products

The Free FormatTM screen is always rear projected. A minimum distance of 5 meters is required from spectator to screen. Care must be taken when the screen is installed to prevent people from crashing into it, since the screen is completely invisible in the right lighting conditions.

Content Production

As with all media production, the process starts with a storyboard. With this and the viZooTM media production guidelines, the best possible result is achieved. Free FormatTM recorded content is always shot in HD in a standard studio set up with black background. 3D-content need not be produced from scratch, but may quite possibly need a rerender. This approach have been used multiple times, for example when launching new car models. viZooTM or an authorized viZooTM partner are always an integral part of the production, either producing the video content, or acting as consultants and finalisers.

Price Indication Content Production

A simple Free FormatTM movie with no special video effects or 3D animation. As an example: see the Free FormatTM Fashion Demo on our showreel. The price includes includes rental, crew, equipment and editing; approximately 10.000, excl. storyboard development.

The Hardware Package and Installation

A standard installation includes:

>> 1 pcs Free FormatTM Floormaster screen system >> 1 pcs Player unit

Video projector(s) are rented on an as-needed basis. A typical rental example is about 1000 /day for an 8000-15000 ANSI lumen video projector. The total space requirement for an installation is 4,5 X 10 meters Any Free FormatTM project is subject to a Product Licence fee. Example 1: 1 day Event Product Licence: 6.500 excl. VAT. Example 2: Event Product Licence up to 30 days: 15.000 excl. VAT. viZooTM delivers and installs the complete Free FormatTM system on rental basis - out of our head office in Copenhagen or through an authorized viZooTM Partner.

viZoo A/S, roskildevej 8-10, DK-2620 albertslund, tel: +45 3312 2900, fax: +45 3312 6900, www.viZoo.com

Introduction - viZooTM Products

How to get Started

The first step of a Free FormatTM project is to evaluate the suitability of the chosen location(s) with regard to space and ambient light conditions. Such a "Site Inspection" is undertaken by viZooTM or viZooTM authorized partner personnel. The installation itself is conducted by trained AV staff. The installation is signed off by a test run for the client. The total delivery time of a Free FormatTM project is 4-8 weeks.

Price Indication - A one Day Event in Europe

Standard Free FormatTM hardware package, installation and Product Licence. Approx 20.000. Excl. content production, freight and travel costs.

Price Indication - One Location for 30 Days in Europe

Site inspection, Free FormatTM hardware package, installation and Product Licence. Approx 32.000. Excl. content production, freight and travel costs.

viZoo A/S, roskildevej 8-10, DK-2620 albertslund, tel: +45 3312 2900, fax: +45 3312 6900, www.viZoo.com

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