Read history text version

HISTORY

Through the decades...

Laying the foundation We're in 1937. L.-A. Mondou, an agronomist in the Granby region, approaches Omer Deslauriers, a young farmer already actively involved in the community, and proposes his idea of founding a regional cooperative. On August 24, 1938, the Société coopérative agricole du Canton de Granby, which would become Agropur, coopérative agro-alimentaire in 1979 and Agropur cooperative in 2000, is born. Comprising 86 producers from Granby and the surrounding area, it goes against the trend of the time whereby cooperatives operate very locally. Already, its position is clear: borders will not stand in the way of its development.

The Early Days Highlights of Agropur's history from its creation in 1938. 1939 Initial foray into the mill sector - a sector from which Agropur would withdraw in 1987. 1941 Butter production. 1948 A permanent research and control lab is set up. 1949 Evaporated milk is exported to the Barbados. 1949 An animators' network is established. 1953 Milk cooling tanks are manufactured for farm purposes.

Agropur cooperative 101 Roland-Therrien Blvd., Suite 600, Longueuil, Quebec J4H 4B9 CANADA Phone: (450) 646-1010 www.agropur.com

HISTORY

Regionalization Highlights of Agropur's history from its creation in 1938. Agropur is the product of the merger of 150 local cooperatives and the acquisition of 100 private companies. 1954 Construction of the Notre-Dame-du-Bon-Conseil plant. 1955 Purchase of the Sainte-Anne-de-la-Pérade plant, the birth place of the Crino brand. 1956 Signing of a first agreement with Kraft Canada, which has been since renewed. 1957 Arrival of the Cooperative in the Joliette region. Expansion continues towards Coaticook in 1961 and Plessisville in 1962.

Diversification Highlights of Agropur's history from its creation in 1938. 1971 The Cooperative becomes Canada's exclusive Yoplait franchisee. 1971 Foray into the fluid milk sector with the acquisition of several dairies, including Laiteries Leclerc inc. Creation of Québec-Lait in 1973 and Natrel in 1990. 1978 Increased diversification with the purchase of Les Fromagers réunis de Vaudreuil (soft cheese). 1981 Acquisition of the Oka plant. 1983 Acquisition of Orange Maison (sold in 1993). 1985 Acquisition of Charcuterie Tour Eiffel (deli sector) (sold in 1992). 1985 Launching of UHT creams, Yop drinkable yogurt and Rivella whey-based soft drinks (discontinued in 1987) 1989 Adaptation of Granby cheese-making facilities to the production of Italian Mozzarella.

Agropur cooperative 101 Roland-Therrien Blvd., Suite 600, Longueuil, Quebec J4H 4B9 CANADA Phone: (450) 646-1010 www.agropur.com

HISTORY

National and International expansion National scope

Highlights of Agropur's history from its creation in 1938.

1990 Merging Agropur's history from milkcreation leads to the creation of Natrel Inc. Highlights of of Purdel and Agropur fluid its activities in 1938. 1990 Adoption of a new mission and strategic orientation focusing on dairy products,

1990 Merging of Purdel and Agropur fluid milk activities leads to the creation of Natrel Inc. 1990 Canadian leadership and world-class organization. activities leads to the creation Merging of Purdel and Agropur fluid milk 1990 Adoption ofInc. of Natrel a new mission and strategic orientation focusing on dairy products, 1991 Acquisition of the shares of the Anco Group, which includes the Saint-Hyacinthe cheese plant. Canadian leadership and world-class organization. 1991 Acquisition of the shares of the Anco Group, which includes the Saint-Hyacinthe products, Canadian entity, Ultima Foods Inc. leadership and world-class organization. cheese plant. of the shares of the Anco Group, which includes the 1991 Acquisition 1993 Pooling America. Saint- of Agropur cheese plant. in North Hyacinthe and Agrifoods yogourt and fresh cheese marketing activities 1993 under a new Agropur andFoods Inc. yogourt and fresh cheese marketing Pooling of entity, Ultima Agrifoods

1991 Adoption of a and mission and strategic orientation focusing on under 1993 Pooling of Agropurnew Agrifoods yogourt and fresh cheese marketing activities dairy a new

1994 Recognition of the Notre-Dame-du-Bon-Conseil plant as the first ISO 9002-certified dairy plant 1995 Joining forces with the De Eik firm in order to increase export activities results in the creation

activities 1994 Recognition of thea new entity, Ultima Foods Inc. as the first of Eastpro. under Notre-Dame-du-Bon-Conseil plant 1994 Acquisition of a financialNotre-Dame-du-Bon-Conseil and packaging company, Recognition of the stake in in Ontario cheese 1995 ISO 9002-certified dairy plant theNorth America. cuttingplant as the first results in the creation of Eastpro.

ISO 9002-certified Bright Cheese with the De Eik firm in order America. 1995 Joining forcesHouse. dairy plant in Northto increase export activities results 1995 Purchase of Brant Dairy, located Eik firm in order Joining forces Eastpro. 1991 in the creation of with the Dein Brantford, Ontario to increase export activities

1995 Acquisition of transaction concluded with Ault Foods Ltd. cutting and packaging company, 1997 A $145 million a financial stake in the Ontario cheese in the fluid milk sector in Ontario 1995 Bright Cheeseproduct sector in Canada leadsOntario cheeseNatrel (Ontario) Inc. Acquisition of a financial stake in the to the creation of cutting and and the culture House. 1991 Purchase of Brant Dairy, located in Brantford, Ontario 1998 Acquisition of Grace-Mar Dairy in Chilliwack, British Columbia. 1997 1998

2000 2000 2002

1995 1997

1998 1998 1998 1998 2000 2000 2000 2004 2000

2005 2006

2002 2002 2004 2004 2007 2005 2005 2006 2006 2007

2007 2007

2007 2008

packaging company, Bright Cheese House. Purchase of Brant Dairy, located in Brantford, Ontario A $145 million transaction concluded with Ault Foods Ltd. in the fluid milk sector Acquisitionmillion transaction concluded with Ault Foods Ltd. in the fluid A $145 of Sunnyrose Cheese in Lethbridge, Alberta. in Ontario and the culture product sector in Canada leads to the creation of Placing of Agropur under federal charter (Federal Cooperatives Act). Canada leads to milk sector in Ontario and the culture product sector in Natrel (Ontario) Inc. the creation of Natrel Lactel Group: acquisition of expertise on export markets Acquisition of the assets of (Ontario) Inc. Acquisitionlabels. Grace-Mar Dairy in Chilliwack, British Columbia. and private of of Acquisition Grace-Mar Dairy in Chilliwack, British Columbia. Acquisition of of Sunnyrose Cheese in Lethbridge, Alberta. Acquisition Sunnyrose Cheese in Lethbridge, Alberta. Acquisition of a first production unit in the United States: Deutsch Käse Haus, Placingin Middlebury,under federal charter (Federal Cooperatives Act). located ofof Agropur under federal charter (Federal Cooperatives Act). Placing Agropur Indiana. Acquisitionby Ultima Foodsof Lactel Group:in Delta,acquisition of expertise on Acquisition of of the assetsOlympic Dairy acquisition of Columbia. on export markets Acquisition the assets of of Lactel Group: British expertise and privateof the Island Farms dairy cooperative in British Columbia. labels. export markets and private labels. Acquisition Acquisition a a first production unit United States: Deutsch Acquisition of of first production unit in thein the United States: Käse Haus, Construction of a warehouse and distribution center combining both Cheese divisions making Deutsch organization's located located theMiddlebury, Indiana. distribution hub in Canada. this site in Käse Haus, cheese in Middlebury, Indiana. Acquisition by Ultima Foods Olympic Dairy in Delta, Acquisitionof Bright Cheese House of Woodstock,in Delta, CompanyBritish Columbia. Acquisition by Ultima Foods of Olympic Dairy Ontario, British Columbia. in packaging in specialised Acquisition the Island Farms dairy cooperative in British of cheese products destined for the industrial cooperative in British Columbia. Acquisition of of the Island Farms dairy and retail markets.Columbia. Construction Adecoagro, a and and distribution combining both Cheese Constructionwithofwarehouse leading food and renewable energy producer with divisions Joint venture of a a warehouse distribution center center combining both Cheese divisions making this cheese organization's cheese distribution operations in Argentina, Brazil and Uruguay in distribution hub in Canada. making this site the organization's site theorder to develop new dairy business in South America. hub in Canada. Acquisition of Bright Cheese House in Woodstock, Ontario, Company specialised in Acquisition of Bright Ltd. in Wisconsin, Woodstock, Ontario, Company Acquisition of cheese products destined for plants, 300 employees, produces different types packaging of Trega Foods Cheese House3inthe industrial and retail markets. of cheese and whey products. of cheese products destined for the industrial specialised in packaging Joint venture with Adecoagro, a leading food and renewable energy producer with and retail markets. Acquisition of Laiterie Lamothe in Drummondville, 1 plant, 85 employees.

operations in Argentina, Brazil and Uruguay in order to develop new dairy business in South America.

Agropur cooperative 101 Roland-Therrien Blvd., Suite 600, Longueuil, Quebec J4H 4B9 CANADA Phone: (450) 646-1010 www.agropur.com

HISTORY

The logo's history

A distinctive signature in the image of Agropur

The Cooperative's logo has changed considerably over the years. From a simple signature corresponding to its legal name in 1938, when the Cooperative was known as Société coopérative agricole du canton de Granby, this logo has been gradually revamped, undergoing five other successive changes.

1938-1940

- A simple signature corresponding to the Cooperative's legal name is used.

1940-1951

- A symbol reflecting the cooperative aspect of the organization through links surrounding a three-leaf clover evoking quality, economy and service. - A diagonal arrow representing the ideology of the Cooperative from the farm to the table.

1951-1968

- The legal name is shortened to Coopérative agricole de Granby. - A new more modern signature is adopted.

1968-1979

- The symbol undergoes a major change: the G in Granby is accentuated and the A printed upsidedown to form the head of a cow, the basis of dairy industry. The C stands for Cooperative. - The signature is revamped.

1979-2003

- Major change: a more contemporary symbol and two official colours are adopted. - Beyond its resemblance to a delicate flower, the symbol presents four loops or milk drops corresponding to the four steps in the life of a dairy product: production, processing, distribution and consumption.

Agropur cooperative 101 Roland-Therrien Blvd., Suite 600, Longueuil, Quebec J4H 4B9 CANADA Phone: (450) 646-1010 www.agropur.com

HISTORY

2004

- The logo is refined and simplified while preserving the distinctive components of its last signature. - The colours are spruced up but the pink shade is now associated with consumption.

The 1979-2003 version The logo adopted in 1979 was for 24 years the symbol of Agropur's identity and a major component of its branding. This version, instantly recognizable to a large number of consumers for many years, was given a facelift in 2004 to mark the Cooperative's 65th anniversary. Today's logo The essential components of the previous signature have been maintained in keeping with Agropur's values and mission - but updated. Although the four milk droplets representing production, processing, distribution and consumption remain, the logo itself has been refined and simplified. The distinctive four milk droplets still illustrate Agropur's participation in the four links of the food chain, and reaffirm its cooperative difference. The colours have been slightly modified. The signature is now dominated by a new dark blue colour, which connects the symbol to the name. The word Agropur, which used to be written in pink, is now in blue. The exclusive use of the pink colour for the consumption droplet expresses with conviction the importance given to the consumer. The pink colour inside the symbol has been retained while adopting a brighter, livelier shade in order to distinguish Agropur from other industry players. Friendlier and more spontaneous, the typography has been slightly modified to show that the Cooperative embraces the world without changing its personality.

Agropur cooperative 101 Roland-Therrien Blvd., Suite 600, Longueuil, Quebec J4H 4B9 CANADA Phone: (450) 646-1010 www.agropur.com

history

Progress in numbers

year 1940 1950 1960 1970 1980 1990 2000 2005 2006

Consolidated sales ($) 168,696 4,422,741 19,289,748 ** 95,200,000 453,280,000 496,100,000 1,542,123,000 2,154,446,000 2,284,117,000

Milk volume (litres) 5,442,458 * 33,883,882 167,349,547 ** 735,643,162 992,314,475 707,100,000 1,478,600,000 1,828,800,000 1,860,500,000

Number of members 109 972 3,812 8,279 8,186 4,620 4,891 4,060 3,939

* 1942 data ** Covers a 15-month period.

Agropur cooperative 101 Roland-Therrien Blvd., Suite 600, Longueuil, Quebec J4H 4B9 CANADA Phone: (450) 646-1010 www.agropur.com

Information

history

6 pages

Find more like this

Report File (DMCA)

Our content is added by our users. We aim to remove reported files within 1 working day. Please use this link to notify us:

Report this file as copyright or inappropriate

993921


You might also be interested in

BETA
history