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SEMINAR KEBOLEHDAPATAN KERJA ­ `MENINGKATKAN KEBOLEHDAPATAN KERJA GRADUAN : ISU, KEPRIHATINAN DAN ARAH TUJU'

JULAI 21 ­ 22, 2009 HOTEL MARRIOTT, PUTRAJAYA

DATIN PROF MADYA NORELA NURUDDIN DIRECTOR MALAYSIAN ENTREPRENEURSHIP DEVELOPMENT CENTRE (MEDEC), UNIVERSITI TEKNOLOGI MARA, SHAH ALAM -1-

SETTING THE STAGE

Entrepreneurship ­ Key Dimensions Wealth Creation Duration Of Time Opportunity Exploitation Creativity & Innovation Risk Taking Proactiveness ... Entrepreneurial Traits & Competencies

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ACADEMIC ENTREPRENEURSHIP

Academic entrepreneurship is the creation of an environment at universities that provide active and sophistication support for knowledge exploitation and stimulation of entrepreneurial behaviour among all members in the academic community and its institutional structure

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ENTREPRENEURSHIP EDUCATION ( EUROPEAN PERSPECTIVE )

All activities aiming to foster entrepreneurial mindsets, attitudes and skills and covering a range of aspects such as idea generation, startstartup, growth and innovation. innovation.

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CURRENT SCENARIO

Many Universities in U.S and Europe have include Innovation into the Entrepreneurship Discipline Establish Center or Institute for Entrepreneurship and Innovation Some examples : Institute for Entrepreneurship and Innovation, The BLOCH School, UMKC, USA Entrepreneurship and Innovation Program Kellogg School of Management, Northwestern University USA. USA. Institute for Innovation and Entrepreneurship (IIE), University of Texas ­ Dallas (UTD)

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Teras Keusahawanan MEDEC

Program Akademik & Bukan Akademik ETR 300 dijadikan universiti subject, di tawarkan kepada semua pelajar merentas disciplin peringkat Diploma. ENT 600 (Technopreneurship) untuk semua pelajar Sarjana Muda dalam gugusan Sains & Teknologi.

Program Inkubator Keusahawanan

Learning &Teaching mode : classroom; beyond classroom; business plan pitching; contextual learning. Face-to-Face; Back Home Action Plan; Research & Consultancy; Mentoring & Networking. Incubator to-venture; invention to-venture; innovation to-venture.

Model Keusahawanan 8P MEDEC Incentivising Entrepreneurship

Membangun usahawan graduan dan enterpraisnya berdasarkan model 8P

Menggunakan pendekatan "Incentivising entrepreneurship" sebagai business catalyst (penggerak), motivasi & pengiktirafan kepada pensyarah/penasihat (mentor) untuk eksploitasi peluang, bertujuan mewujudkan perniagaan di kalangan siswa & pasca siswa.

Penjenamaan ­ "Branding"

Penjenamaan bagi model perniagaan dan pengwujudkan harta intelek (IP) melalui model pencontoh

Sinergi Kerjasama & Networking (tempatan & antarabangsa)

Usahasama dikalangan pelajar, penyelidik , ahli akademik , agensi sokongan dan juga sektor industri awam & swasta ;multi-disciplinary project ; cross-border internship; venture development `internship'.

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ENTREPRENEURSHIP EDUCATION ­ MODEL 8P KEUSAHAWANAN (PERSPEKTIF MEDEC)

Pembudayaan

Pewarisan

Pemupukan

Keusahawanan

Pengembangan

MEDEC

Pengukuhan

`8P'

Pemantapan Pembentukan Pembangunan

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Konsep Keusahawanan 8P MEDEC

. Harta Intelek

Licencing Spinoff/spiniout

PEWARISAN PEMBUDAYAAN PEMUPUKAN

. PKS : LKS, KAKS, PPUS,

SIFE, Program MAKMUM, Koperasi Siswa

. ETR 300, ENT 600, KEMUSA (in-class),

Penyertaan Pertandingan SIFE ; IID ; ITEX ; Shell eco-challenge ; MSC IHL-BP ; North-west venture ; dll

. Business sustainability . Strategic Entrepreneurism

. PENGEMBANGAN

Tunas Mekar

. IS Business

. Lawatan keusahawanan misi

dagang

Konsep Keusahawanan 8P MEDEC

PENGUKUHAN

. KEMUSA (Hands- on Activity),

uptown siswa, student Mall

. Pameran & Ekspo

keusahawanan . Strategi Entrepreneurship (SE)

PEMBANGUNAN PEMBENTUKAN

PEMANTAPAN

. Rangkaian perhubungan &

. Program inkubator

. Flying Start M'sia . Program Unitech . Internship

. Program peningkatan diri

& enterprais . Portal keusahawanan . Pengkalan data . TOT

kerjasama, agensi sokongan, teknikal & pembiayaan kewangan

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MODEL INCENTIVISING ENTREPRENEURSHIP

-Tenaga Akademik berperanan sebagai penasihat, Membangunkan harta intelek secara kolaborasi bersama MEDEC Membuka peluang kepada pelajar yang berminat menceburi bidang peruncitan secara "hands-on".

Incentivising

pembimbing, coacher, perunding, selain dari tugas hakiki. - Konsep Incentivising Entp menjadi motivasi dan pengiktirafan - Meningkatkan Contextual Learning - Mengadakan anugerah spt; Kiosk Niaga Terbaik, Strategi Pemasaran Berkesan , Penasihat Terbaik dll.

safety IS Mart

- Polisi - Panduan dan Peraturan - Sokongan

15 %

15 %

- Polisi - Panduan dan Peraturan - Sokongan

-Pensyarah, Pasukan IS Mart,

"Green Lane" untuk kelulusan blueprint bagi Harta Intelek

UiTM

MEDEC

-Tanggungjawab Sosial Korporat kepada bumiputera -Menyumbang penambahan ekuiti penyertaan bumiputera dalam peruncitan

Perjanjian Saling (Mutual agreement)

-Membangunkan harta intelek dalam peruncitan melalui model pencontoh -Menyumbang penyertaan bumiputera dalam peruncitan selaras dengan Dasar Ekonomi Baru

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Model Pembangunan Usahawan & Enterprais Perspektif MEDEC

ENT 300, ENT 600, KEMUSA

Entrepreneurship In

Akademik & nonnonAkademik Curriculum

Membentuk dan memantapkan nilai dan ilmu

Membudayakan bidang keusahawanan sebagai kerjaya bagi melahirkan graduan usahawan. Pembudayaan

Pembentukan & Pemantapan

Ignition Mode

keusahawanan dalam diri pelajar.

Memupuk keusahawanan dalam diri pelajar

Pemupukan

Model Pembangunan Enterpris

Face-to-face (F2F),BHAP,

Program Inkubator safety

R & D, Mentoring, Fin & Networking Linkages, INC-2-V, INV-2-V,INN-2-V

Ready Mode

Mewujudkan Harta Intelek · sell-outright

Harta Intelek

Math of Entrepreneurship

Y = f ( x + x + ...... + x )

1 2 n

Green Lane Mode

· licensing · spin-out / spin-in · Joint-Venture Self-reliant graduate entrepreneur = personal capital + social capital + organizational capital

Taxing Mode

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STRATEGIES IN PROMOTING ACADEMIC ENTREPRENEURSHIP

Positive Consequences and collaboration between faculty and student Increase sophistication in IPs and licensing ­ Incentivising Entrepreneurship Empowerment to both academe and student in the development of knowledge intensive companies that encompass · Awareness · Feasibility · Preparation · Start ­ up · Growth · Innovation

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STRATEGIES IN PROMOTING ACADEMIC ENTREPRENEURSHIP

University as a laboratory for entrepreneurship. entrepreneurship. Create opportunities for experimentation with entrepreneurship. entrepreneurship. Support the development from technical/scientific opportunity to business opportunity. opportunity. Create University support preparation Facilities sharing, equity, network, student involvement, intellectual property. property. Necessary resources like : · Technical resources · Physical resources · Human resources · Social resources · Organisational resources · Financial resources

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STRATEGIES IN PROMOTING ACADEMIC ENTREPRENEURSHIP

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