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Sheet metal working to perfection

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Dear readers,

Automation Laser technology Punching technology Software Cutting technology Bending technology Welding technology

AMADA has always placed the focus on users' requirements. Throughout the world, our employees use stateof-the-art technologies and their combined expertise to develop innovative solutions which will guarantee our customers a crucial competitive edge in their international markets. EuroBLECH has grown to become the world's most important trade fair for the sheet metal working industry and provides us with the ideal platform to present AMADA's latest technologies and trends to our customers worldwide. Now occupying a much larger exhibition space, we will present visitors to EuroBLECH 2008 with even more of the innovative solutions from every area of technology which give our customers a decisive advantage in the competitive international environment. And information about the various highlights on display is available right now in this edition of MARKER. To allow us to continue to respond in the best possible way to our business partners' needs in the future and permit us to provide optimum consulting and information services, we have decided to construct three

new buildings by September 2009: the T I T E L AMADA Solution Center in Haan. This large-scale investment is yet another confirmation of the great significance of Germany and Europe for the AMADA Group. The interests of our German customers and international visitors continue to be a key focus of our activities. As a result, the Solution Center is not simply intended as an extension of our exhibition space. It will also provide a training center in which we will greatly expand our range of initial and advanced training courses. From the operation of our Exacting machining machines and software through to maintenance-oriented training, we will The title page depicts a dual housing for a motor controller, communicate our extensive knowledge manufactured by mech-tron GmbH in Roding on an AMADA in practically relevant ways. EML Z-3510 NT punch/laser machine combination. This product is characterized by its exacting machining requirements: Punching and 90 degree shaping operations, tiny bends, threaded rim holes and Frank Mörchel beads. The revolver turret with its 45 tools has to be fully equipped General Manager of AMADA GmbH for the manufacture of this part. Bending is performed using an AMADA HDS-1030 NT and an Astro-100 NT, and welding at a TS-86 K H-AC spot welding machine. More information on mech-tron can be found on page 10.

Imprint

AMADA MARKER is a magazine published periodically by AMADA GmbH for its customers, potential customers and employees. Due to technological advances, technical, dimensional, design and equipment changes may be made without notice.

Responsible: Nicole Goldhorn, Anne Frankenheim AMADA GmbH, Hauptverwaltung Westfalenstrasse 6, D-42781 Haan Postfach 1106, D-42755 Haan Phone (0 21 29) 5 79-01, Fax (0 21 29) 5 91 82 [email protected], www.amada.de

Published by: mk publishing GmbH Döllgaststrasse 7­9, 86199 Augsburg Phone (08 21) 3 44 57-0, Fax (08 21) 3 44 57-19 [email protected], www.mkpublishing.de Photo credits: AMADA GmbH, Petra Wallner, mech-tron GmbH, Zukunftsinstitut Matthias Horx

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EuroBLECH 2008: Hall 12, Stands D08 and F08

Editorial, imprint CURRENT EVENTS EuroBLECH in Hanover INNOVATION LC-F1 NT series: Pure genius laser cutting Astro bending cells: A strong family Spot welding machine: The TS-86 K series: Spot-on performance 2

Forward-looking solutions

The Hanover EuroBLECH will once again be welcoming visitors from 21st to 25th October 2008. At the world's leading trade fair for the sheet metal working industry, AMADA will be presenting its latest innovations for the sector to international industry professionals at stands D08 and F08.

A new stand design: AMADA's trade fair concept for EuroBLECH 2008.

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4 LC-F1 NT series: Pure genius: laser cutting

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uality, Flexibility, Productivity" ­ this is the motto under which EuroBLECH 2008 will demonstrate solutions for the rapid adaptation of manufacturing processes to the demands of the global market. The growing variety of products, wide fluctuations in batch sizes and extreme cost consciousness demand exceptional flexibility in the competitive international environment. In 2008, this major international industry event will, for the first time, occupy eight halls offering a total of 85,000 square meters of exhibition space. That is

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almost 10,000 square meters more than at the previous trade fair in 2006. It is estimated that more than 64,000 visitors from the sheet metal working industry, including a much higher proportion from Eastern Europe and Russia, will come to discover the complete range of sheet metal working technologies.

Numerous innovations

Over an area of more than 1,900 square meters, AMADA will give visitors the chance to experience

state-of-the-art innovations in the sheet metal working industry. One of the many highlights from this comprehensive range of technologies will be the new LC-F1 NT series of laser cutting systems. With its three-axis linear drive, it sets new standards in terms of speed and precision. Optionally, it is available with a 2.5 kW, 4 kW or 6 kW design for high-speed machining and is characterized by its ease of use and short nonproductive times. <

Gunman-1000 II: Stud welding for the most demanding requirements 9 IN THE FIELD mech-tron, Roding: A top-quality partnership WHAT'S HAPPENING New AMADA company building in Haan TREND From high-tech to smart-tech DATES + FACTS Important dates

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Bending: ASTRO ­ A strong family

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Spot welding: the TS-86 K series

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Accessible from all sides: the new LC-F1 NT series

Automation Laser technology Software

LC-F1 NT series

Pure genius: laser cutting

What features does a laser cutting system need in order to give its users a competitive advantage in their everyday activities? This was the underlying question that AMADA wanted to answer when designing the LC-F1 NT series. The result is a new generation of laser cutting machines ­ fast, accurate and efficient. ith its LC-F1 NT series, AMADA has created a flexible, highly productive, CNC-controlled series of laser cutting machines which set new standards in terms of speed and precision. The guidance system uses the principle of flying optics. The focused laser beam is able to cut even the most complex contours with unyielding high quality, the maximum possible process speed and outstanding precision. The machine's other benefits lie in the elimination of tool costs and the reduction of non-productive times even of preformed workpieces or square tubes of up to 100 mm. This high-speed machining is due to the AMNC-PC numeric control which offers significantly increased computation speed. Permanent, precise positioning is performed in a closed control circuit using highresolution linear measuring scales. The increases positioning accuracy to Flying optics up to ±0.01 mm/500 mm. The F1 for speed and precision offers top-quality cut edges, low In the newly developed F1 series, the surface roughness at the cut surface and an extremely high and material remains stationary and only reproducible dimensional accuracy. the cutting optics move in the X, Y and Z directions. The highly dynamic, Because the cutting optics travel in the X and Y directions, beam dispersal practically maintenance-free linear occurs due to physical effects. In drives that make this possible are mounted in a dust-free housing on the conventional applications, this process results in impaired cutting results. side of the machine. The programmable Z axis permits the machining Not so with AMADA: The adopted maximum processing speeds. The table is able to accept sheets of weights of up to 920 or 1570 kg and is connected to an automatic pallet changing system. This results in very short material changeover times, thus clearly minimizing potential machine idle times.

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to a bare minimum. The LC-F1 NT comprises two different machine sizes with working areas of 3000 mm x 1500 mm (LC-3015 F1 NT) and 4000 mm x 2000 mm (LC-4020 F1 NT). The variants are available with different laser powers of 2500 W, 4000 W or 6000 W. The basis of the F1 series is the massive machine frame. Its low center of gravity means that there is no need for any special machine base. The distortion-resistant, low-vibration cast machine bed greatly reduces the stress on the machine body even at

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Working areas Laser outputs Process speed X/Y/Z drives Maximum table weight

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LC-3015 F1 NT LC-4020 F1 NT 3000 mm x 1500 mm 4000 mm x 2000 mm 2500 W / 4000 W / 6000 W 120 m/min, (simultaneous 170 m/min) linear drive 920 or 1570 kg respectively

For maximum productivity, AMADA offers the LC1-F1 NT in three performance classes: 2500 W, 4000 W and 6000 W.

procedure which uses two adaptive lenses not only fully compensates for this dispersion effect but also permits a higher energy density in the focal area, thus resulting in higher cutting speeds. The variability of the adaptive lenses means that practically all admissible materials from a thickness of 0.8 mm to 20 mm can be cut using a single cutting lens (7.5"). The cutting lens is located in the newly developed HS 2007 cutting head whose small size makes it particularly suitable for high-speed work. The high scan rate permitted by its high-speed sensors also enable it to achieve reliable cutting results even in sensitive operating conditions. The HS 2007 possesses sensors which permanently monitor the cutting process and make it more stable and reliable. They therefore optimize not only the piercing of the material but also automatically detect the formation of plasma or scorching of the material and autonomously initiate

the corrective measures. The slag and gases that occur during laser welding are removed by suction in the machine's working area during the cutting operation. In additional, the F1 series possesses numerous standard and optional functions which make the cutting process more reliable and efficient. For example, OilShot ensures that slag does not adhere to the material. The AutoFocus function sets the focal point while AutoGas sets the gas pressure on the basis of a cutting data library selected for the particular material. Thanks to its other equipment features, the F1 series offers a solution for every task.

A flexible structure offering optimum access

The AMNC multimedia numeric control used by AMADA is a system characterized by exceptional reliability and ease of use. The cutting values and cutting parameters stored in a

cutting library greatly reduce nonproductive activities. The numeric control can also be programmed directly at the machine. Software for external programming stations is available for parts with contours which demand high levels of programming activity. Another advantage of the LC-F1 NT series lies in its flexible structure and the optimum accessibility this provides. Thanks to its special design, the working area can be completely opened along either the long or short side. The assembly of the machine components is variable. For example, the pallet changer can be mounted on either the left or right, a feature which considerably reduces travel paths during multi-machine operation. In addition, there are further extensions for automated manufacturing processes. From tower variants through to complete warehouse interfacing, AMADA offers solutions which respond perfectly to the user's needs. <

The AMNC multimedia numeric control offers an end-toend control concept for all AMADA machines.

With its flexible structure, the LC-F1 NT can be configured for multimachine operation or extended with a wide variety of automation components.

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Automation Bending technology

ASTRO-100 NT II

The ASTRO-100 NT II PLUS permits the economic bending of even the smallest runs.

Software

A strong family

AMADA has been the leading full range supplier in the field of bending automation for the last 20 years. As a result, the modern ASTRO family provides a variety of top-quality, efficient bending cells able to cover a huge range of workpiece dimensions and geometries.

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ll from a single supplier ­ for AMADA, this means the seamless integration of all the components involved, from the press brake, through the bending, loading and unloading robots, and on to tools, software and application support. We can therefore supply solutions which consistently deliver high-precision, economic bending results for different materials, thicknesses and workpiece sizes.

Manufacturing small runs efficiently ­ ASTRO-100 NT II

AMADA offers a number of ASTRO-100 NT II variants for smaller, highly complex workpieces. Two features giving the cell its high level of precision are the compensating cylinder in the lower press beam and the servohydraulic drive. This means that the motors only operate while the press beam is moving, thus resulting

in a pleasing reduction in energy consumption. In addition, the machine needs less hydraulic oil and is thus beneficial to the environment. The ASTRO-100 NT II also responds to market requirements by permitting the economic manufacture of small runs. The HP-20 loading and unloading robot lifts the blanks with a bearing capacity of 20 kg and passes these to the bending robot. This is mounted directly at the press brake's lower press beam and is capable of lateral linear movement. Using its mechanical gripper, it takes the blank from the HP-20 and starts the machining operation. Thanks to its sophisticated technology, the ASTRO-100 NT II is also able to machine highly complex workpieces extremely quickly. To do this, it uses the entire length of the press brake. If necessary, the gripper can deliver the blank to a special reclamping station and modify its position relative to the workpiece.

All-round automation ­ ASTRO-100 NT II PLUS

The ASTRO-100 NT II PLUS offers yet another indisputable plus in the field of automation. The complete retooling operation is performed fully automatically. This makes it possible to process different jobs, right down to the very smallest runs, one after the other without having to interrupt production for manual retooling operations. The AGC and AHC automatic gripper changers are able to change the grippers at the loading/unloading and bending robot autonomously. The grippers themselves not only grip but also possess a vacuum capability. This allows them to lift and process workpieces of up to 1000 mm x

800 mm securely. The ATC automatic tool changer possess fourteen 700 mm magazines for dies and 17 700 mm magazines for punches. Four manipulators transport and align the tools. A tool inversion unit is optionally available. This unit swaps over the dies and punches. In addition, the HDS also possesses an automatic punch cleaner equipped with a rotating nylon brush and coupled with a compressed air system for punch cleaning. The loading/unloading robot is assembled on a ground travel path of 2.5 m or 5 m in length and is able to access up to three loading stations. A variety of systems are available for unloading the finished parts. Thus,

for example, the finished parts can be loaded onto conveyor belts or pallet transporters.

A lock system to ensure safety ­ ASTRO-100 NT II TE-LUL

If the blanks cannot be supplied and/ or removed automatically then manual loading/unloading is required. To make the "human-robot" interface both ergonomical and safe, AMADA has

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ASTRO-100 NT II / ASTRO-100 NT II PLUS / ASTRO-100 NT II TE-LUL Press brake Press capacity Bending length HDS-1030 NT 1000 kN 3000 mm

Bending robot/Loading-unloading robot Max. capacity 20 kg Max. material thickness 0.6 ­ 2.5 mm Max. blank size 1000 x 800 mm or 1800 x 300 mm

AMADA bending robots offer high-precision bending results.

developed the TE-LUL variant of the ASTRO-100 NT II PLUS. Loading and unloading are performed via a lock. Once the operator has inserted the sheet in the loading position, the external lifting gate is closed. The internal sliding gate is then opened and allows the bending robot to take up the sheet. When machining has been completed, the bending robot deposits the workpiece in the lock area again and takes up the next blank which has been deposited there in the interim. This alternating opening and closing of the motorized doors ensures that the operator can never come into contact with the robot's moving parts. <

The ASTRO-100 NT II TE-LUL possesses a lock system for manual loading and unloading.

The automatic ATC tool-changing system provides space for a large number of tools.

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Welding technology

Spot welding machines: TS-86 K series

Spot-on performance

With its TS-86 K series of spot welding machines, AMADA can provide beautifully designed solutions for high-quality, ergonomic spot welding. he demand for finished products of ever greater quality places ever more exacting requirements on the machines which manufacture these. AMADA is able to respond to these demands with the further development of its TS-86 K HV spot welding machine. The HV variant possesses both horizontally and vertically aligned welding electrodes for even greater operating comfort and precision. Another new feature lies in

The TS-86 K for nut and bolt welding.

The TS-86 K HV uses both a horizontal and a vertical welding gun.

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the cable guide system which no longer runs below the table as in the past but now passes via booms, thus simplifying handling even further. The TS-86 K HV has a power rating of 80 kVA and generates a maximum welding current of 11000 or 12000 A for its horizontal and vertical welding guns. At these capacities, it is possible to process steel materials of up to 2.3 mm in thickness and stainless steels of up to 2.5 mm.

The advantages are on the table

Both the H and HV variants of the TS-86 K share one outstanding feature: The lower electrode is designed in the form of a height adjustable table with a stroke of up to 200 mm. This gives users numerous advantages. The workpieces can be held securely and without tilting on the 1000 mm x 800 mm copper table. The copper dissipates heat, thus preventing any

The antioxidation system prevents the discoloration of the weld spots

distortion of the components. The special table design also ensures that no weld spots are visible at the lower workpiece. Time-intensive retouching operations such as filling or grinding are unnecessary and the component can be lacquered or coated straight away. This represents a considerable time and cost benefit, in particular in the case of products which have to be visually flawless. Furthermore, an antioxidation system prevents the discoloring of the weld points on the upper surface. Even heavy, bulky workpieces can be handled easily on the table, thus minimizing scrap and minimizing operations by personnel. It is often unnecessary to use a welding jig. The high level of accessibility afforded by the machine, combined with the practicality of the electrode geometries simplifies the task of positioning the weld spots correctly. These can be set either using the switch on the weld gun or using the foot pedal. If the weld spot is set

using the foot pedal then the operator has both hands free to guide both the upper electrode and the workpiece.

Ready for use at any time

The machine is equipped with a cooling unit to cool the electrodes and the source of the welding current. The duration and power level for the welding process are programmed at the NC controller. Once the settings have been saved, they can be called up again at any time. This means that the machine is ready for operation immediately without any tooling times or programming effort. Even bolts and nuts can be processed exactly using the TS-86 K models. No time-intensive user training is required prior to operation with the result that the machines can be used in any factory which processes fine metal sheets. <

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Power rating Gun alignment Max. welding current Thickness: steel sheets stainless steel

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TS-86 K HV 80 kVA horizontal / vertical 11000 A horizontal 12000 A vertical to 2.3 mm to 2.5 mm

TS-86 K H 30 kVA horizontal 10000 A to 2.3 mm to 2.5 mm

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Welding technology

GUNMAN-1000 II

With its special gripper electrode, the Gunman-1000 II permits high-precision, automated stud welding.

Stud welding for the most demanding requirements

With the GUNMAN-1000 II, AMADA is able to provide versatile solutions for automated stud welding. In particular, the automatic provision of different stud lengths and diameters in the magazine leads to significant advantages. T E C H N I C A L

Bolt types Max. workpiece size Axis speed Cycle frequency Power rating

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M3 ­ M8 of lengths up to 25 mm 1100 mm x 1000 mm 24 m/min. Approx. 7 s 3 kVA

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Up to five different bolt types can be loaded into the Gunman-1000 II's magazine in parallel.

recise execution, high-speed operation and extreme versatility ­ the demands placed on stud welding machines are exacting. AMADA's GUNMAN-1000 II is able to meet these requirements thanks to its special gripper electrode. This is configured for bolts and sleeves of different diameters and lengths. The diameters M3 to M8 can be machined between the lengths of 6 and 25 mm and it is possible to provide up to five different bolt types in parallel in the magazine. If necessary, these can be automati-

cally fed by the gripper electrode. The machine itself supports this operation with up to 90 programs. Thanks to the intelligent CNC controller, the existing programs can be called at any time from memory without any non-productive time. The GUNMAN-1000 II possesses a coordinate table which is able to support workpieces of up to 1100 mm x 1000 mm. The workpiece is precisely positioned and fixed to this table.

Precise positioning guaranteed

The GUNMAN-1000 II provides the bolts and sleeves present in the magazine via hoses. A provisioning manipulator passes these to the gripper electrode which is able to take up bolts of diameter of up to 8 mm and fix these using its jaw electrode. It then positions the bolt

on the workpiece completely automatically. This guarantees that the bolt is applied to the workpiece in the required position and ready for welding. A fixing pin inside the gripper electrode ensures that the bolt is pressed on correctly. The length of this pin can be adjusted, thus making it possible to handle a wide variety of bolt types without having to change the gripper electrode. The GUNMAN-1000 II has a power rating of 3 kVA. With a positioning speed of 24 m/min and a cycle frequency of approximately 7s, the stud welding machine ensures fast, accurate results. <

Transfer of the bolt to the gripper electrode by the provisioning manipulator.

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A multifunctional machine for top quality: the EML Z-3510 NT with the MP-250 loading manipulator.

mech-tron, Roding

A top-quality partnership

Mechanics for the electronics industry ­ this is the motto that guides mech-tron GmbH in Roding in the production of its wide range of components and housings. The company, which is based in Germany's Oberpfalz region, uses AMADA technologies in the manufacture of its high-quality products. e strive to make the impossible possible," states mech-tron's Managing Director, Alfons Strasser, when explaining his company's philosophy. mech-tron offers tailormade solutions, from simple metal parts through to complex workpieces with high-quality finishes. "If we are to meet our customers' ever increasing expectations then quality and proximity to the client are

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decisive factors," says Strasser. To achieve this outstanding performance level, the company relies on AMADA's broad range of products. Strasser is well aware: "State-of-the-art technologies sourced from a single supplier enable us to achieve the greatest possible precision and versatility in our production operations. That is why we are the first company to use the new, innovative drive technologies in the field of punching technology." For example, the AC-255 NT with servo-electric drive that is used at mech-tron combines top productivity with minimized operating costs. The average power consumption is a mere 3.5 kW, and only 0.7 kW in stand-by mode, and is

therefore significantly less than the consumption of a hydraulic punching machine. The tool turret with its patented three-track construction reduces non-productive times to a minimum while its 51 stations maximize the possible applications. The brush table guarantees scratchfree workpieces.

Applications for high-end technology

To manufacture very complex housings, mech-tron is increasingly using a combination of punching and laser technology. Strasser explains: "In the EML-Z, we have found a high-end solution which can do things that were inconceivable three years ago. Punching, laser cutting, shaping and thread cutting ­ that is high-class metalworking." The EML Z also possesses the efficient

servoelectric drive and achieves peak punching stroke values. The laser with its semi-flying optics permits high-speed cutting at a wide variety of material thicknesses. This makes it possible to produce very fine slits and apertures with complex geometries. The short tooling times permit the rapid production of prototypes. Strasser is committed to automation for the efficient production of large runs. As a result, the two

EML Z-3510 NT combination metalworking machines are both equipped with an MP-250 EEM loading/unloading unit. Strasser also achieves economic automation in the company's bending operations by means of Astro-100 NT CNC bending cells coupled with an EPO-2000 loading manipulator. The bending cells permit the fully automatic bending of small, complex parts. According to Strasser, "this

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Quality assurance: mech-tron uses the VQC to check the accuracy of its cuts.

mech-tron GmbH, one of the leading manufacturers of housing systems for electronic and computer equipment, has its headquarters in Roding in the German Oberpfalz. From simple support brackets through to complex housings, from design through to series production, mech-tron offers single-supplier solutions. Founded in October 2000 by Managing Director Alfons Strasser, the company with its 94 employees achieved sales of approximately 11.5 million euros in 2007. mech-tron was one of the winners of the Bavarian state's "Top 50 Company" awards in 2008.

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Punching technology AC-255 NT brush table variant, VIPROS-255, VIPROS-358 K with the ASL-250 multi-level stacker and the PR-250 UL unloading and sorting unit Press brakes HFP-100.3 NT, HFP-5020 NT, HFP-8025 NT, two ASTRO-100 NT bending cells, one with an EPO-2000 loading manipulator, APX-5020, APX-8025 Two EML Z-3510 NT machines with the MP-250 EEM loading/unloading unit Spot welding machine TS-86 K H-AC Sheet measuring machine VQC-1220 Laser welding machine, high-speed milling machine, pad printer

Two ASTRO-100 NT machines produce large runs fully automatically at night-time or over the weekend. Automation Laser technology Punching technology Cutting technology Software Welding technology

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mech-tron's Managing Director, Alfons Strasser, with his wife, Margit, who is responsible for office coordination, marketing and PR.

Bending technology

At the forefront of technology

MARKER: Why did you choose AMADA technology? Alfons Strasser: We've been working with AMADA machines right from the start. The main reasons were and still are quality, speed and costMARKER: What opportunities does effectiveness. Another crucial reason is that AMADA offers such a complete your own country, Germany, offer? Alfons Strasser: Compared to other range of machine solutions. This starts with the software, takes in punching, countries, we can boast a very high bending and welding machines and technological level here. This gives tools, and continues through to quality us great flexibility. If we also fully assurance ­ all from a single supplier. exploit our advantage of being This ensures a consistently high level geographically close to our of production. customers then we are clearly moving in the right direction. MARKER: How would you judge your cooperation with AMADA? MARKER: What challenges do you Alfons Strasser: When I have have to address in order to ensure long-term success? specific tool requirements or need to Alfons Strasser: We must always ask technical questions then I want fast, uncomplicated support. Despite be at the forefront of technology at AMADA's extensive product range, the international level if we are to remain competitive. By making I have a primary contact in the purposeful use of automation, we can company who knows me and my manufacture our products efficiently needs. Beyond this, though, our and ensure our employees' jobs in partnership-based relationship is an the long term. Moreover, we offer our important factor in this successful customers additional services such cooperation. as laser welding or printing for total all-round support. Managing Director Alfons Strasser talks about the opportunities and challenges of the future as well as his decision to work together with AMADA.

Combination machine Welding technology Quality assurance Other technologies

permits the economic production of very small, medium and large runs."

Quality is the key

If discrepancies, however small, such as insufficiently wide recesses or inaccurate geometries mean that parts do not subsequently fit together correctly then a quality control is essential. "The VQC-1220 inspects even the most complex 2D cuts in just a few minutes and compares them with the corresponding CAD model. That would not be possible manually, either in terms of time or accuracy," explains Strasser. And he has already laid his plans for success in tomorrow's competitive environment. For example, the networking of the press brakes and the use of barcodes for programming are already underway. Strasser is also planning the future of his machine pool and has opted, for example, for AMADA's new technologies in the field of induction welding. <

The AC-255 NT with its servoelectric drive offers maximum productivity at low operating costs.

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H A P P E N I N G

New AMADA company building in Haan

A new customer platform

To continue responding precisely to its customers' needs in the future, AMADA is constructing a new company building in Haan. By September 2009, the new AMADA Solution Center will occupy a site not far from the former company head office.

Christof Behrendt, General Sales Manager of AMADA GmbH.

or the last 60 years, AMADA's intensive discussions with customers, conducted to reveal their technological requirements, have been the key to developing practical solutions which combine both economic efficiency and productivity. "The AMADA Solution Centers which have been constructed worldwide are a direct result of this special partnership with our customers," says Christof Behrendt, General Sales Manager of AMADA GmbH. AMADA has been growing continuously at its German headquarters in Haan ever since 1979 and the enterprise now occupies three company buildings. The Solution Center ­ which represents an investment of approximately

Frank Mörchel, General Manager of AMADA GmbH welcomed not only AMADA President and CEO Mitsuo Okamoto and Managing Director Toshio Takagi but also the Prime Minister of NRW Dr. Jürgen Rüttgers.

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30 million euros ­ provides even more space and should give customers the best possible support in their efforts to triumph in the face of national and international competition. The focus will be placed not just on a presentation of the technologies but also on an overall analysis, consulting and training concept. The aim is to provide all users with information about and, if required, training in the latest developments in the sheet metal working industry.

More space for customers, technologies and solutions

This new construction in the recently opened "Champagne hoch zwei" business park offers a considerably extended exhibition space and therefore permits the presentation of an even greater range of products. Christof Behrendt explains why this was necessary: "In view of the constantly growing number of

visitors, and in particular guests from abroad, our current premises are reaching the limit of their capacity. This new construction is an important step for the future. It is the only way to be able to give our guests the best possible welcome, consultancy and training in the future." Building work on the new Solution Center in Haan-Gruiten was inaugurated on 6th June 2008. On this ceremonial occasion, AMADA welcomed guests from the worlds of economics and politics as well as customer representatives. Mitsuo Okamoto, President and CEO of AMADA Co., Ltd., and Toshio Takagi, Managing Director, came from Japan to take part in the event ­ "a clear indication of the great importance Germany has for AMADA," says Behrendt. Another guest of honor was the Prime Minister of the state of Nordrhein-Westfalen, Dr. Jürgen Rüttgers, who stressed the beneficial creation of new jobs in the region

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H A P P E N I N G

The rhythmic drum beats of the Tenteko Teiko drumming group are intended to summon the gods.

In his welcoming address, Mitsuo Okamoto emphasized the importance of the Solution Center in Haan.

and emphasized the importance of trade relationships between Germany and Japan.

Top-level consulting

Over rather more than a year, the site in Haan-Gruiten, which covers approximately 46,000 square meters, will see the emergence of three interconnected buildings: the Solution Center, the AMADA School and the Parts Center. The first of these buildings is intended to house a 2,048 square meter exhibition hall with a consultancy area, catering facilities and office space for 140 employees. "Here, we are seeing the development of a location that makes toplevel consulting and information services possible. With just the right

The Solution Center will be surrounded by green areas and trees.

ambiance, supported by multimedia presentation equipment, we will be able to meet the wishes of our internationally oriented visitors," says Christof Behrendt. "In this technologically creative atmosphere, we will be able to develop innovative solutions for and with our customers." The training center ­ the AMADA School ­ will provide more than 1,000 square meters for customer and employee training courses at both ordinary and advanced levels. Everyone is talking about the lack of employee and technical qualifications. In the future, AMADA will also present its customers with a professional solution to this problem in the form of a new range of courses and training opportunities. With a total surface area of almost 1,500 square meters for spare parts, tools and accessories, the new logistics center will soon make it possible to respond even more precisely to market requirements.

A total of more than 200 employees will be active at the new site. We expect to move into the new headquarters of AMADA GmbH in late summer 2009.

Responsibility for nature and the environment

As prime contractor, the Düsseldorf based company Takenaka Europe GmbH is responsible for this new construction. The company is extremely experienced in the handling of such projects and has already realized many construction undertakings for the AMADA Group worldwide. The buildings are characterized by their spacious, open architecture. Their form and function harmonizes with the surrounding nature. Thus 246 deciduous and coniferous trees, some of them up to four meters high, have been planted around the buildings.

Prime Minister of Nordrhein-Westfalen Jürgen Rüttgers

Responsibility for nature and the environment is of great importance to AMADA and is firmly anchored in the company's philosophy. This can be seen in, among other things, the planned alternative energy system which will considerably reduce CO2 emissions. <

13

T R E N D

From high-tech to smart-tech

Technology for people's sake

MARKER spoke with Daniela Sturm from the trend researcher Matthias Horx's Future Institute about why new technologies must be completely aligned with human nature and human needs. selection. Adaptation because the existing technologies respond more fully to human needs. Selection because technological avenues die out if they are not compatible with certain basic human feelings. Technologies blossom and thrive best when they are allied to social change. This leads to cultural transitions in which new civilizations are born. MARKER: Why is smart-tech replacing high-tech? Daniela Sturm: The creation of genuine innovations in the future will not be a question of making existing technologies faster, bigger and better. Instead, technologies will have to be oriented toward human needs. There are a number of important factors here: one would be to overcome the "prosthetic effect". Many technologies simplify life in the wrong way. The technology of the future must challenge our creative abilities and not just make things more convenient. "Simplified technology" and "retro-tech" are some other buzzwords. What they mean is that the technology of the future will be presented on old, proven forms that can be intuitively controlled. What is important is that the functions are adapted to the individual human being and respond to his or her current needs. And finally, there is also sensory technology. In the future, simple, instinctively operated, pet-like techno-devices will populate our environment. High-tech is therefore successful when it is people who define the conditions, not the machines. MARKER: What opportunities will this bring for small and midsized industries? Daniela Sturm: Smart-tech can help small and midsized companies

Together with his team, he researches the needs of tomorrow's populations: future researcher Matthias Horx.

MARKER: Ms. Sturm, you are predicting a trend towards smarttech. What do you mean by that? Daniela Sturm: Social systems and human needs are having a growing influence on technological developments. If something is invented, it is not because it is "technological" but because it is adapted to human needs and environmental systems, that is to say it is "smart". Like living beings, technological artifacts are also subject to an evolution which follows the law of adaptation and

Here, experts from a huge range of disciplines examine the question of what changes, i.e. trends, determine the present and what effects these will have on the future of society, business and culture. The researchers' aim is to "make change accessible". Every year, the Institute publishes approximately ten studies on the

14

Photo: Matthias Horx, trend and future researcher (www.zukunftsinstitut.de)/Klaus Vyhnalek

Daniela Sturm from trend researcher Matthias Horx's Future Institute.

to plan the innovations of the future and thus achieve economic success. Technology and innovation always succeed when they relieve us of stupid, difficult or simply boring work and promote the human capacity for curiosity, playfulness and intellectual development without forcing us into a new straightjacket. Businesses should therefore build on technologies that respond to human needs and wishes, that is to say technology for people's sake ­ and not technology for technology's sake. <

I

N

F

O

development of industries, technologies and markets. It also publishes the "Future Letter", a journal for decision-makers in management and marketing. Every year, the Matthias Horx research team rewards companies in the Germanspeaking world with the "Future Award" for pioneering spirit and the particularly successful implementation of social developments in forward-looking offerings.

The Future Institute in Kelkheim near Frankfurt am Main was founded in 1998 by the renowned trend and future researcher Matthias Horx.

D A T E S

+

F A C T S

AMADA online

A dialog with AMADA

PU N C H I N G M A C H I N E S

Phone 0 21 29 / 5 79 - 2 55Fax Fax 290 45 29 / 45 84 0 21 / 21 84 @ [email protected]

Service

Focus on customer relationships

The impetus behind all AMADA's innovations and developments is to identify users' requirements and provide a technological solution for these. Outstanding customer proximity, a partnershipbased business relationship and continuous dialog form the ideal basis for this.

PR E S S B R A K E S

Phone 0 21 29 / 5 79 - 2 68 Fax 0 21 29 / 45 84 @ [email protected]

LASER CUTTING MACHINES

Phone 0 21 29 / 5 79 - 2 72 Fax 0 21 29 / 45 84 @ [email protected]

O

AU T O M AT I O N

Phone 0 21 29 / 5 79 - 2 55 Fax 0 21 29 / 45 84 @ [email protected]

ur customers manufacture all around the world. We therefore also operate worldwide, in close proximity to our customers, with 6,000 employees in 77 subsidiaries ­ all focused on making the customer's wishes and requirements a practical reality as speedily as possible. We use state-of-the-art technologies and our extensive expertise to offer all our customers manufacturing solutions optimized for their specific markets. In 2009, AMADA GmbH will naturally again be present at numerous national and international trade fairs. Whether on-site in our company, in the Demonstration Center in Haan or at industry trade fairs ­ we are looking forward to talking with you!

As of fall 2009, AMADA GmbH will welcome visitors to the Solution Center in Haan-Gruiten.

A dialog with the customer: In 2009, AMADA will again be represented at numerous trade fairs.

One particular highlight of 2009 will undoubtedly be the completion of the Solution Center. As of fall, AMADA GmbH will be able to welcome visitors to its new premises. We very much hope you will come to see us ! <

PU N C H I N G & B E N D I N G T O O L S

Phone 0 21 29 / 5 79 - 2 21 Fax 08 00 /0 86 12 62 (toll-free) @ [email protected]

K E Y

2008

D A T E S

2 0 0 8 ­ 2 0 0 9

21. ­ 25. 10. 2008 25. 11. ­ 03. 12. 2008

EuroBLECH, Hanover In-house exhibition, Haan In-house exhibition, Haan International Engineering Trade Fair, Nitra/Slovakia Metalloobrabotka-Technoforum 2009, Moscow/Russia Mach-Tool 2009, Poznan/Poland MSV, Brno/Czech Republic ITF, Plovdiv/Bulgaria

SPA R E PA RT S

Phone 0 21 29 / 5 79 - 2 11 Fax 0 21 29 / 45 84 @ [email protected]

2009

09. ­ 13. 02. 2009 19. ­ 22. 05. 2009 25. ­ 29. 05. 2009 15. ­ 18. 06. 2009 14. ­ 18. 09. 2009 28. 09. ­ 03. 10. 2009

SO F T WA R E - H OT L I N E

Phone 0 21 29 / 5 79 - 4 40 Fax 0 21 29 / 5 79 -4 90 @ [email protected]

15

AMADA GmbH Hauptverwaltung Westfalenstrasse 6 D-42781 Haan Postfach 11 06 D-42755 Haan Phone: +49 (0) 21 29/5 79-01 Fax: +49 (0) 21 29/5 91 82 [email protected] www.amada.de South Germany Paul-Strähle-Strasse 21 D-73614 Schorndorf Phone: +49 (0) 71 81/20 96-0 Fax: +49 (0) 71 81/20 96-3 98 East Germany Westringstrasse 55 D-04435 Schkeuditz Phone: +49 (0) 34 205 /42 37-0 Fax: +49 (0) 34 205 /42 37-25 Russia OOO AMADA Ul. Dokukina, 16/3 RUS-129226 Moscow, RF Phone: +7 4 95/5 18-96 50 Fax: +7 4 95/5 18-96 51 [email protected] www.amada.ru

Netherlands Landré Euromach B.V. Lange Dreef 10 NL-4131 NH Vianen Phone: +31 (0) 3 47/32 93-11 Fax: +31 (0) 3 47/32 93-50 [email protected] Poland ABH Biuro Techniczne ul. Swierszcza 78/80 PL-02-401 Warszawa Phone: +48 (0) 22/8 63-59 80 Fax: +48 (0) 22/8 63-43 97 [email protected] Czech Rebublic STEMA-TECH spol s.r.o. Svatopetrská 7 CZ-61700 Brno Phone: +4 20 (0) 5/47 21 73 64 Fax: +4 20 (0) 5/47 22 70 90 [email protected] Slovakian Rebublic AMZ Slovakia, s.r.o. Nám. A. Hlinku 26 01701 Povazská Bystrica Slovakia Tel: +4 21 (0) 42/426 08 49 Fax: +4 21 (0) 42/426 08 50 [email protected]

Hungary EPL-TECH Kft. Basa u. 4. H-8000 Székesfehérvár Phone: +36 (0) 22/3 15-6 68 Fax: +36 (0) 22/3 15-6 68 [email protected] Romania S.C. Sacomet S.R.L. Str. Golesti nr. 41 RO-810131 Braila Phone: +40 (0) 2 39/62 41 60 Fax: +40 (0) 2 39/61 36 33 [email protected] Bulgaria Veselin Manolov Central Post Office P.O. Box 150 BG-4000 Plovdiv Phone: +3 59 (0) 32/63 35 48 Fax: +3 59 (0) 32/63 35 48 [email protected] Ukraine Batex Ltd. Timiryazevskaya Str. 2 UKR-01014 Kiev Phone: +3 80 (0) 44/2 865757 Fax: +3 80 (0) 44/2 867556 [email protected]

Belarus Rominex GmbH Pr.Pobeditelej, 14/61 BY-220035, Minsk Phone: + 375 17 5022896 Fax: + 375 17 5022897 [email protected] [email protected]

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