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2007 Annual Conference Update

A Legacy of Leadership

AMWA's 67th Annual Conference October 11-13, 2007, Atlanta, GA

Breakfast Roundtables Coordinated by Dan Fernandez and Lisa Wytrykus Kleppek At the 2007 Annual Conference, you can choose from 73 roundtable discussions! Join your colleagues at these informal breakfast sessions to exchange ideas, experiences, and insights about topics affecting your professional life. A knowledgeable leader will guide each discussion. Roundtable breakfasts are marvelous opportunities to meet other attendees in a relaxed setting to talk about a particular subject. The hour may be early, but the coffee will be hot, the food delicious, and the conversation engaging. Table agendas will be posted on AMWA's Web site as they are available. Red font indicates roundtable is full. THURSDAY T-1 It's Feast or Famine...Or Is It? Marketing Your Freelance Writing Business Kristina E. Anderson, BA, EasyRead Copywriting, Albuquerque, NM T-2 T-3 T-4 Writing Press Releases That Sing Lois J. Baker, MS, SUNY at Buffalo, Buffalo, NY From Stethoscope to Laptop: Transitioning From Practitioner to Writer Tamara D. Ball, MD, MED Write, Ann Arbor, MI Clinical Study Registration: Real-world Experience Karen Bannick, MA, Bannick Consulting LLC, Isle, MN The Art of Freelance Fee Negotiation Brian Bass, Bass Advertising & Marketing Inc., Robbinsville, NJ Electronic Editing for Beginners Melissa L. Bogen, ELS, Bogen Editorial Services, Chester, NY What's NOT in Your Contract: Putting Project Expectations and Assumptions in Writing Sherri Bowen, ELS, Freelance Writer, Austin, TX Assessing the Quality of Published Clinical Trial Articles Lee Boyle, PhD, Yaresoft/Shire Pharmaceuticals Inc., Irvine, CA Working With Thought Leaders (and Others) to Produce Quality Manuscripts Steven Casto, EdD, UCB Inc., Atlanta, GA Online Research: Mining Medical Information From the Internet Lonnie K. Christiansen, ELS, Keller Medical Communications, Newburyport, MA The Role of the Medical Information Specialist at a Biopharmaceutical Company Juliana K. Clark, PharmD, Amgen Inc., Thousand Oaks, CA How to Lead an AMWA Workshop James R. Cozzarin, ELS, ProEd Communications Inc., Beachwood, OH Techniques for Interviewing the Newsmakers Bettijane Eisenpreis, BjLE Ink, New York, NY

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Writing Serious Adverse Event Narratives for the Regulatory Audience Linda Felcone, Independent Contractor, Princeton, NJ Stocking Your Medical Writing Bookshelf Dan Fernandez, Freelance, Seattle, WA The Twin Evils of Isolation and Distraction: Welcome to Your Life as a Freelance Writer Adi R. Ferrara, BS, Freelance Medical Writer and Editor, Bellevue, WA Clinical Trial Registries and Publication of Results MaryAnn Foote, PhD, MA Foote Associates, Westlake Village, CA Quality Control of NDA Submission Documents Beth Ann Garni-Wagner, Eli Lilly and Company, Indianapolis, IN Medical Journalism Do's & Don'ts: Tips for Successful Writing & Reporting Barbara Gastel, MD, MPH, Texas A&M University, College Station, TX Certification of Editors in the Life Sciences Norman Grossblatt, ELS(D), The National Academies, Chevy Chase, MD Educational Opportunities and Resources for Building Your Career in Medical Communication Helen E. Hodgson, PhD, Westminster College, Salt Lake City, UT Freelance Writing for the Medical Device Industry Jim Hudson, Medical Writing Associates, Simi Valley, CA Multiplexing for Medical Writers Sue Hudson, Medical Writing Associates, Simi Valley, CA Medical Writers' Discussion of Margaret Mitchell's Gone With the Wind Mary E. Knatterud, PhD, University of Minnesota, Minneapolis, MN Patient Safety Issues Sandy Evans, BA, RN, SHPS, Tulalip, WA Top 10 Web Sites for Medical Writers Joanne M. McAndrews, PhD, Freelance Medical Writer, St. Louis, MO It's All Greek to Them: Tips on Writing Plainly for Patients Sharon Nancekivell, BEd, MA, University of Toronto, Toronto, ON Getting to Know EndNote Stephen N. Palmer, PhD, ELS, Texas Heart Institute at St. Luke's Episcopal Hospital, Houston, TX Writing About Vaccine Safety: Striving for Accuracy in an Emotional Environment Diego Pineda, MS, Immunizations for Public Health (i4ph), Galveston, TX Using Communication as a Bridge to Cooperation Rhonda R. Porterfield, MD, Dallas, TX Work With Me, Word Sally Rich, Sally Rich Designs Words, Coopersburg, PA Keeping Calm, Cool, and Collected in a Crisis: PR Tools for Tackling Trouble

Melanie Fridl Ross, MSJ, ELS, University of Florida Health Science Center News & Communications, Gainesville, FL T-33 T-34 T-35 T-36 T-37 T-38 Structuring Your Freelance Business: The ABC's of SPs, LCCs, and S- and C-Corps Mary G. Royer, MS, ELS, Medical Writer, Ithaca, NY Redefining Success Janice M. Sabatine, PhD, CTACC, Avanti Strategies LLC, Cranberry Township, PA Amending Clinical Trial Protocols: Pearls of Wisdom for New Medical Writers Sharon Tellyer, DVM, ELS, BioMarin Pharmaceuticals Inc., Novato, CA Do's and Don'ts of Mentoring a New Medical Writer Michele Vivirito, Amgen Inc., Thousand Oaks, CA Ethics in Pharmaceutical Publishing Mary H. Whitman, MS, PhD, Centocor, Johnson & Johnson, Malvern, PA Bench Scientist to Medical Writer Barbara T. Zimmerman, PhD, Biomedical Communication & Consulting, Denver, CO

FRIDAY F-1 Experiences in a "Least Burdensome" Clinical World Karen Bannick, MA, Bannick Consulting LLC, Isle, MN F-2 F-3 F-4 F-5 F-6 F-7 F-8 F-9 F-10 F-11 F-12 Writing With International Partners/Contributors Julie Beyrer, MTSC, Eli Lilly and Company, Indianapolis, IN What a Pharma Company Wants From a Freelance Writer Lisa C. Bosch, Procter & Gamble Pharmaceuticals, Mason, OH Launching an Electronic Newsletter: How to Do It and Why Lonnie K. Christiansen, ELS, Keller Medical Communications, Newburyport, MA Living on the Dry Side of the River: Cultural Sensitivity in the International Classroom Elliott Churchill, MS, MA, A World of Words, Tucker, GA The Value of Medical Publications in the New Millennium Sheldon B. Cohen, MD, Atlanta, GA How to Lead an AMWA Workshop James R. Cozzarin, ELS, ProEd Communications Inc., Beachwood, OH The Business of Being a Freelance Writer Dominic De Bellis, PhD, Dominic De Bellis Associates Inc., Carmel, NY Measuring Your Success: An In-depth Discussion of Publication Planning Metrics Dan Donovan, Envision Pharma, Southport, CT Writing Serious Adverse Event Narratives for the Regulatory Audience Linda Felcone, Independent Contractor, Princeton, NJ Noticeable Critical Errors in Manuscripts Reporting the Results of Clinical Trials MaryAnn Foote, PhD, MA Foote Associates, Westlake Village, CA From the Bench to the Desk

Beth Ann Garni-Wagner, Eli Lilly and Company, Indianapolis, IN F-13 F-14 F-15 F-16 F-17 F-18 F-19 F-20 F-21 F-22 F-23 F-24 F-25 F-26 F-27 F-28 F-29 F-30 F-31 Hosting a Medical Communications Intern Barbara Gastel, MD, MPH, Texas A&M University, College Station, TX Salary Survey Results Tinker Gray, MA, ELS, Shelbourne Knee Center, Indianapolis, IN Poster Presentations Andrea Gwosdow, PhD, Gwosdow Associates Science Consultants, Arlington, MA Implications of Citing and Referencing Kelly F. Horn, PhD, ELS, PPD Inc., Raleigh, NC Gaining Clients Through Marketing Savvy (for Freelances Only) Candice Hughes, PhD, Hughes BioPharma Advisers LLC, Darien, CT Ten Tips for Making Effective Presentations Lisa Wytrykus Kleppek, BS, Education, Training, Communication LLC, Oak Creek, WI Diagnosing and Treating Sick (Rejected) Manuscripts Meera I. Kodukulla, PhD, Amgen Inc., Thousand Oaks, CA Enrich Your Writing Career With Volunteerism Roxanne M. Landon, MS, Freelance, Excelsior, MN CANCELED Message Mapping: Designing Persuasive Manuscripts and Monitoring Their Effectiveness Lawrence E. Liberti, RPh, RAC, Thomson Pharmaceutical Services, Horsham, PA Patient Safety Issues Sandy Evans, BA, RN, SHPS, Tulalip, WA Interviewing Tips Lynn Madsen, Lynn Madsen Inc., Golden Valley, MN Telecommuting as a Full-time Employee Dorothy E. McDuffie, MA, Applied Biosystems (Foster City, CA), Chattanooga, TN Traditional Publishing vs Self-publishing: Creating Your Own Publishing Company Diego Pineda, MS, Immunizations for Public Health (i4ph), Galveston, TX Publishing a Physician-targeted Newsletter Jude Richard, ELS, Freelance Medical Writer, Austin, TX Marketing Yourself as a Freelance Writer Barbara Rinehart, MS, Freelance Medical Writer, Malvern, PA The Empty Page: A Candid Discussion of the Causes and Cures of Writer's Block Amy D. Stephenson, MA, Waggener Edstrom Worldwide, Stamford, CT Amending Clinical Trial Protocols Sharon Tellyer, DVM, ELS, BioMarin Pharmaceuticals Inc., Novato, CA Do's and Don'ts of Mentoring a New Medical Writer

Michele Vivirito, Amgen Inc., Thousand Oaks, CA F-32 F-33 F-34 F-35 Keeping Up With RSS Feeds and Other New Technology Victoria J. White, MA, University of Florida, Gainesville, FL Covering a Scientific Conference for Your Pharmaceutical Company Sadie Whittaker, PhD, Amgen Inc., Thousand Oaks, CA Bibliographic Software for the Uninitiated (but Interested) Jeanie F. Woodruff, The University of Texas MD Anderson Cancer Center, Houston, TX Grant Writing Marie Zenner, PhD, Zenner BioMed, Haverford, PA

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