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ARTISTRY® Creme L/X Product Claims

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Essential Claims Claims/Benefits

1. Patent-pending cream is clinically tested to make skin act up to 15 years younger. With continued use, skin will continue to act up to 15 years younger.

As Measured By

1. Patent applications have been filed on the Cardiolipin (Disodium Bis-Dioleoyl Glycerophosphoglycerin)/LCarnosine Liposome and Spinacia Oleracea (Spinach) Leaf Extract, both contained in the Crème L/X formula. 2. `Act up to 15 years younger' is based on the following criteria: 1. Human clinical testing ­ measure of skin elasticity via Cutometer versus age; change with product use (6 wk) 2. In-vitro testing ­ ATP synthesis testing of aged fibroblasts 3. Formula contains Rosemary Leaf Extract documented invivo to increase in skin lipids equivalent to reduction in age. (Yarosh paper) 3. "With continued use...." statement is a substantiated based on continued improvement in clinical grading results after 4, 8, and 12 weeks of product use. Benefits continued at week 12 checkpoint, post final application.

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Essential Claims Claims/Benefits

2. Most technically-advanced and effective ARTISTRY formula for younger-looking skin

As Measured By

Crème L/X formula contains the following technologies: 1. Spinacia Oleracea (Spinach) TM Leaf Extract; and Roxisomes (liposomal Arabidopsis Thaliana Extract). TM 2. Ultrasomes (liposomal Micrococcus Lysate) 3. DRS43+Glycerin, Sericin (amino acid), Panthenol, Ceramide 3, Sodium Hyaluronate, Evening Primrose Oil, Soybean Oil, Meadowfoam Seed Oil, Tocopheryl Acetate. 4. HLM+ Glycerin, Proline (source - Sericin), Panthenol, Ceramide 3, Sodium Hyaluronate, and Rosemary Leaf Extract 5. Hexose/Hydrolyzed Oats 6. Antioxidants: Tocopheryl Acetate, Tetrahexyldecyl Ascorbate, Dipeptide-4, Oenothera Biennis (Evening Primrose) Seed Extract 4. Consumer panel testing: after 12 weeks of use, 78% of panelists experienced "younger-looking" skin The major signs of aging are defined as: 1. Fine lines ­ reduced by 23.9% 2. Wrinkles ­ reduced by 16.8% 3. Tactile Roughness ­ improved by 86.6% 4. Skin Laxity (firmness) ­ improved by 15.3% 5. Dryness ­ reduced by 99.5% 6. Dullness (clarity) ­ improved by 99.6% Crème L/X addresses these signs of aging as validated in clinical efficacy testing.

3.

Contains the best available technologies to reduce all major signs of aging

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Essential Claims Claims/Benefits

4. First and only ARTISTRY product to address three leading theories of aging.

As Measured By

The three leading theories of aging as defined as: 1. Free Radical (Damage) Theory of Aging ­ formula contains antioxidants and other ingredients designed to reduce oxidative stress: Spinacia Oleracea (Spinach) Leaf Extract, L-Carnosine, vitamins C, E, and Evening Primrose Seed Extract. 2. DNA (Damage) Theory of Aging ­ Crème L/X formula TM contains Ultrasomes (liposomal Micrococcus Lysate) and TM Roxisomes (liposomal Arabidopsis Thaliana Extract). 3. Mitochondrial Theory of Aging ­ Crème L/X formula contains CellEffect technology (see claim #2). Crème L/X formula contains ingredients that address the three leading theories of aging ­ more than any other ARTISTRY formula (see claim #4) Crème L/X formula contains ingredients that address the three leading theories of aging ­ more than any other ARTISTRY formula (see claim #4)

5.

Provides the most anti-aging benefits in any ARTISTRY formula

6.

Scientifically-engineered to be the most effective antiaging product in the history of ARTISTRY

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Technology-Related Claims 7. Contains CellEffect technology containing two patent-patenting ingredients: Cardiolipin (Disodium BisDioleoyl Glycerophosphoglycerin)/LCarnosine liposome (CL Liposome ­ Japan) and Spinacia Oleracea (Spinach) Leaf Extract; and TM Roxisomes (liposomal Arabidopsis Thaliana Extract) 8. Creme L/X formula contains new CellEffect technology. Daily use of product results in the following benefits: 1. Increased skin turnover 2. Improved moisture barrier function 3. Enhanced moisture retention 4. Improved clarity 5. Reduction in redness 6. Improved firmness 7. Reduction in the appearance of fine lines and wrinkles 8. Increased elasticity 9. Younger looking skin

Crème L/X formula contains stated ingredients; patent applications filed.

Clinical efficacy testing Consumer panel testing 1. Improved skin turnover 2. Reduced transepidermal water loss indicating barrier repair 3. Improved moisture content ­ 62.2% 4. Clarity ­ 99.6% 5. Redness ­ 64.3% 6. Firmness (laxity) ­ 15.3% 7. Fine lines ­ 23.9% and wrinkles ­ 16.8% 8. Cutometer (elasticity): Elasticity as measured by the Cutometer improved by 33.9% after 12 weeks of use. 9. Self-Assessment questionnaire: 98% - softer skin 98% - moist 97% - right for skin type 93% - smoother skin 88% - youthful glow 87% - brighter skin 84% - more radiant complexion 81% - fewer fine lines 79% fewer wrinkles 78% - younger looking skin 68% - less age spots 67% - skin looks lifted 67% - firmer skin 66% - minimized pores

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Essential Claims Claims/Benefits

9. Contains patent-pending TM NUTRILITE Spinacia Oleracea (Spinach) Leaf Extract NF9097X. Spinach Extract, a moisturizer, is known to energize the skin, boosts the skin's natural ability to repair the signs of damage, and helps to reduce oxidative stress.

As Measured By

Crème L/X formula contains stated ingredient. In-vitro bioassay testing of Spinacia Oleracea (Spinach) Leaf Extract for stated functions: 1. ATP Synthesis (energy) 2. Mitochondrial DNA repair 3. Oxidative Stress

Spinach Extract derives its efficacy from phytochemicals. Sensory Claims 10. Rich and luxurious formula ­ consumer perception 11. Pleasant fragrance; fragrance is relaxing ­ consumer perception 12. Non-sticky 13. Non-greasy 14. Quick absorbing 15. For all skin types. 16. Suitable for use on sensitive skin. (Global) Mild to the skin. (Japan)

Consumer panel testing: 92% Consumer panel testing: 1. Pleasant ­ 89% 2. Relaxing ­ 69%

17. Dermatologist tested.

18. Allergy-Tested

19. Non-comedogenic/Nonacnegenic 20. Suitable for use in eye area 21. Designed to be aesthetically compatible with ARTISTRY products. Can be used with current Intensive Repair Serum. 22. Wears comfortably under makeup 23. Easily applied 24. Custom developed fragrance

Consumer panel testing: 96% (works well with other products) Consumer panel testing: 97% (somewhat to very easy) Formula contains special fragrance

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Consumer Benefits 25. Minimizes the appearance of pores

Consumer panel testing: 66%

Instant Benefits 26. Instant younger-looking skin

Instant defined as a minimum of 15 ­ 30 minutes after application Consumer panel testing: 60% Instant defined as a minimum of 15 ­ 30 minutes after application Consumer panel testing: 90% Instant defined as a minimum of 15 ­ 30 minutes after application Consumer panel testing: 60% Instant defined as a minimum of 15 ­ 30 minutes after application Consumer panel testing + clinical grading Instant defined as a minimum of 15 ­ 30 minutes after application. Cutometer: 15% improvement in skin extensibility after the first application. Consumer panel testing: 60%

27. Instantly smoothes

28. Instant radiance

29. Instant reduction in the appearance of fine lines and wrinkles.

30. Instant firmness.

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Ingredient Claims 31. Contains the following ingredients (with function): 1. Hydrolyzed Oats ­ known to increase cell turnover via exfoliation (Amway patent) 2. Hexose (Water (and) Acetyl Glucosamine (and) Glucose (and) Chondrus Crispus (Carrageenan) (and) Xanthan Gum ­ known to support cell turnover via exfoliation. 3. Allantoin ­ known for calming and soothing the skin (antistress). 4. Dipotassium Glycyrrhizate ­ known for calming and soothing the skin. (anti-stress) 5. Prunus Yedoensis (Japanese Cherry Blossom) Leaf Extract ­ a moisturizer 6. DRS43+: Glycerin, Sericin (amino acid), Panthenol, Sodium Hyaluronate, Ceramide 3, Oenothera Biennis (Evening Primrose) Oil, Limnanthus Alba (Meadowfoam) Seed Oil, Glycine Soja (Soybean) Oil, Vitamin E known for enhancing moisturization and the moisture barrier. 7. HLM+: Glycerin, Proline (source - Sericin), Panthenol, Sodium Hyaluronate, Ceramide 3, Rosmarinus Officinalis (Rosemary) Leaf Extract ­ known for enhancing moisturization and the moisture barrier. 8. Alpinia Speciosa Leaf Extract, Arginine/Lysine Polypeptide, Hydrolyzed Soy Protein. Hexapeptide-9, Saccharromyces/Xylium Black Tea Ferment ­ known to promote firmness. 9. Oenothera Biennis (Evening Primrose) Seed Extract ­ known to promote firmness and protect skin from oxidative stress. 10. Tetrahexyldecyl Ascorbate and Dipeptide-4 ­ known to protect skin from oxidative stress. 11. Laminaria Digitata Extract (Brown Algae) ­ a moisturizer.

Formulation rationale Ingredients contained in Crème L/X formula at a functional level based upon vendor, in-vitro or other rationale.

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Technology Claims 32. Creme L/X with CellEffect technology containing patentpending ingredients which results in younger-looking skin with four mechanisms of action

Patent applications on Cardiolipin (Disodium BisDioleoyl Glycerophosphoglycerin)/LCarnosine Liposome and Spinacia Oleracea (Spinach) Leaf Extract contained in Crème L/X have been filed. Consumer panel testing: 78% (looks younger) In-vitro bioassay testing of Cardiolipin (Disodium BisDioleoyl Glycerophosphoglycerin)

TM

34. Phase I of the CellEffect technology: Restores vital lipids for healthier looking skin.

36. Phase III of the CellEffect technology: Helps to boost the skin's natural ability to repair the signs of damage.

In-vitro testing of Roxisomes

In-vitro testing of Spinacia Oleracea (Spinach) Leaf Extract

37. Phase IV of the CellEffect technology: Protects skin from oxidative/environmental stress.

In-vitro bioassay testing of LCarnosine and Spinacia Oleracea (Spinach) Leaf Extract ­ oxidative stress

Consumer Perception 38. My skin has a youthful glow

Consumer panel testing: 88%

39. Skin looks years younger

40. Skin looks younger

This claim is validated through the total results of Consumer panel testing: 1. Skin looks younger ­ 78% 2. Provides youthful glow ­ 88% 3. Skin feels softer ­ 98% 4. Skin feels smoother ­ 93% 5. Skin feels firmer ­ 67% 6. Skin looks brighter ­ 87% 7. Skin looks lifted ­ 67% 8. Fewer fine lines ­ 81% 9. Fewer wrinkles ­ 79% 10. Age spots less noticeable ­ 68% Consumer panel testing: 78%

41. Improved radiance 42. Improved clarity

Consumer panel testing: 84% Consumer panel testing: 87% (skin looks brighter) Consumer panel testing: 88% - provides youthful glow 87% - skin looks brighter 84% - skin looks radiant

43. Improved (even) skin color/tone

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Consumer Perception Cont.. 44. Improved smoothness 45. Improved appearance of fine lines and wrinkles

Consumer panel testing: 93% Consumer panel testing: 81% - fewer fine lines - fewer wrinkles

79%

46. Reduction in the appearance of age spots

Consumer panel testing: 68%

47. Improvement in firmness

Consumer panel testing: 67%

48. Improvement in lifting

Consumer panel testing: 67%

49. Improvement in moisturization 5.

Consumer panel testing: 98%

Use instructions · Apply morning and night, after cleansing and toning with the system selected for your unique skin type. · Scoop a small pearl-sized drop of the Creme onto the spatula provided with the product. · Distribute Creme to forehead, cheeks, chin and throat. · Gently massage in circular motion upward and outward to smooth over entire face and neck. · To avoid contamination, wash spatula with soap and water when finished · For daytime care, use of a daily sunscreen is recommended. Creme L/X does not provide sun protection from UV radiation.

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