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The Official Publication of Arizona Newspapers Association


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Prexy's Message

Harry Montgomery Your board of directors in recent session approved introduction again in January of the public retraction bill which died in senate committee in the last legislature. What do you think? How hard are you willing to work for its enactment? Without your help, as an editor, or publisher, or member of Arizona Newspapers Association, the bill is almost sure to fail again. It may anyway. Just to refresh your memory, Arizona's statutes are silent on published retractions. All of us sooner or later are given information which we publish in good faith. All of us are guilty of errors. When our mistakes are called to our attention we try to set the record straight. We publish retractions. But the retraction you publish to right a wrong can be introduced against you as an admission of guilt because the law makes no provision for it. You can be sued, not only for actual damages, but for punitive damages as punishment for committing an error. Punitive damages, intended as a warning to others, can bankrupt newspapers. California and several other states have laws governing publication of corrections and retractions without jeopardy to the publisher. Newspapers publishing retractions which meet conditions set forth in the laws may be sued for actual damages only. A bill almost identical to the California law, which has been in effect for 30 years and tested in the courts, was submitted to the 1964 Arizona legislature. It passed the house but never saw the light of day in the senate. S e n a t e membership has not changed radically as a result of this year's elections. If the measure is to have a chance it means that you -- every member of this association -- must be dedicated to seein"that those who represent you in the legislature understand the need. You can't meet your obligation to publish all the news if you are afraid of beang sued every time you make an error. While senate membership did not fcchange enough to be very helpful, two rulings of the Supreme Court


President Harry Montgomery The Arizona Republic and The Phoenix Gazette 1st Vice President ,,_ BUI Cameron The Verde Independent, Cottomvood 2nd Vice President _.,, Jonathan Marshall The Scottsdale Daily Progress 3rd Vice President _,,_ .._ _... Joseph C. Lincoln Point West Magazine, Phoenix Secretary-Treasurer _ ._.. _ _... James R. Brooks Brooks Newspapers Inc., Apache Junction Ex-Offlcio Member . ___.. John D. Scater, Jr. Arizona Record, Globe and Arizona Silver Belt, Miami Director-At-Largc _ Slg H. Atkinson The Chandler Arizonan Director-At-Largo Jones Osborn Yuma Daily Snn Director Emeritus Charles F. Willis Pay Dirt, Phoenix KATHERINE S. (KITTY) SMITH--Executive Secretary Address all Publisher communications to the Executive Secretary at the ANA office. 401 Central Towers Bldg. Phoenix 85004 AMherst 4-4631


A Commercial Fable

"ADVERTISING ADDS TO THE COST OF THE PRODUCTS WE PURCHASE." - E. WILLIAM HENRY, CHAIRMAN, FEDERAL COMMUNICATIONS COMMISSION. Once upon a time some citizens of a prosperous country began to grow increasingly critical of the quality and quantity of advertising on the airwaves, in magazines and elsewhere. The more they thought about it, the more they began to wonder if the cost of all that advertising weren't being reflected in the prices of things advertised. Maybe if there were less advertising, they reasoned, prices would be lower. Then, if there were no advertising at all, why wouldn't prices be at their lowest? So they persuaded their government, which was sympathetic to their views, to ban all advertising. Soon people noticed TV and radio stations were cutting back on their broadcast time; without ad revenue, more and more of them began going off the air entirely. Newspapers and magazines raised their prices so sharply that most people bought them only on special occasions. In Ohio, an inventor developed a radical new engine in his basement workshop and tried producing it on his own. Without ads, however, he could not line up enough volume to permit an attractive price. He was going to call some manufacturers to try to get one of them to take over the engine, but an alert policeman warned him of the penalty for word-ofmouth advertising. The manufacturers had been losing interest in innovations and new products anyway, since they could not tell anyone about them. They went on producing the same old cars and washing machines, and people went on buying them--but only to replace products that were out. Sales started sliding and employment soon headed downward. About the only things that were booming were the government's welfare programs, which didn't need advertising. Before long, most of the people in the country were either drawing welfare payments, handing them out, or helping run the printing presses that turned out all the new money to make the welfare payments. For some reason, the presses had to keep running faster and faster. MORAL: EVEN IF ADVERTISING ADDS TO THE COSTS OF SOME PRODUCTS, ITS ABSENCE COULD BE PRETTY EXPENSIVE TOO. , --Broomfield Star-Builder, reprinted in the Colorado Editor Page 2 The Arizona Publisher

of the United States during the year may bring relief eventually. One was the ruling in the New York Times case which held that newspapers are not only privileged but obligated to criticize public officials without fear of legal retribution. The other provided for reapportionment of state legislatures. Most senate opposition to the retraction bill was based on petty, picayunish, imagined differences between individual senators and editors or publishers. Most of them felt that they had been unjustly criticized at one time or another, perhaps wronged occasionally, at least politically. They did not want newspapers to escape punishment by publishing a retraction. In the suit brought by Birmingham officials against the New York Times, the supreme court held in effect that newspapers enjoy open season on public officials any time. Since it all but outlawed damage suits by public officials, perhaps dissident senators will see the futility of their positions in light of the ruling and be more reasonable in their consideration of newspaper problems. That is probably wishful thinking. If it is, there may be hope in reapportionment, because most of the opposition to the retraction bill comes from those senators representing smaller counties. With these possibilities in mind, there may be merit in keeping the proposal before the lawmakers. But it must have your militant support.


"Helpful Hints for the Newspaper Admen," a graphically illustrated handbook, is currently being distributed free to subscribers of the Stamps-Conhaim Creative Advertising Service to help newspapers increase efficiency in their advertising departments, cut mechanical costs, create effective retail advertising and help sell space, according to George A. Bolas, S C W, Inc. President. The booklet, which highlights the A B C's of planning advertising, creating effective layouts, writing copy, selecting type, cropping illustrations, etc., was prepared under the direction of W. M. (Bill) Brewer, S C w Creative Director. Additional copies of "Helpful Hints for Newspaper Admen" are available at $1.00 each from S C W, Inc., 555 North La Brea Avenue, Los Angeles, California 90036. Newspapers not currently subscribing to the Stamps-Conhaim Creative Advertising Service may secure copies at the cost price of $1.00 each. ^ December 1964 j

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The Arizona Publisher

Page 3

ANR General Manager To Address Convention Workshop

From an office staff of 17 with an annual billing of $350,000 to a national staff of 70 with annual billings of almost $7 million, is the story of the growth of American Newspaper Representatives, national sales representatives for America's hometown newspapers. This growth has paralleled the career of Warren E. Gricb. dynamicexecutive vice president of ANR Grieb will address the 2:30 p.m. weekly ni'wspap'.T workshop meeting, Friday, Jan. 8. during the annual ANA convention. His talk will be "ANR Today." In 19-16, while a senior at Northwestern University, Grieb joined ANR. At that time it was known as Newspaper Advertising Service (the original NEA advertising affiliate.) He received his B.S. in the School of Commerce, Northwestern, majoring in advertising and minoring in marketing. Following commencement, he began working for NAS full time. NAS had two offices then -- one in Chicago with about 15 employes and one in New York with two employes. His first year, "with a little luck and what I hope was salesmanship" he sold about one-quarter million dollars of new business. Then, in 1948, he sold the Ford account and moved to Detroit to open and run that office. By that time total billings were $900,000. Grieb was promoted to sales manager in 1949. In 1952, NAS merged with APA and Weekly Newspaper Representatives was born. Grieb was named assistant sales manager, later being promoted to general sales manager. Billings that year were about $1,500,000. Following a complete reorganization in 1953 with WNR under the sole ownership of the National Editorial Association, Grieb was appointed general manager and general sales manager of WNR. At the time of the reorganization the company was approximately $100,000 in debt. Billings in the next year were increased to almost $4,000,000 annually, debts were pnid off in full, and the company had money in the bank. In 1960 Grieb was appointed to the position of executive vice president, general manager and assistant secretary of Weekly Newspaper Representatives, Inc. Due to expansion of sales and service activities to include representation of hometown daily newspapers as well as hometown weekly newspapers, WNR's corporate name was changed to American Newspaper Representatives, Inc., effective Jan. 1, 1962. Today ANR has six fully staffed offices in New York, Detroit, Chicago, Atlanta, Los Angeles and San Francisco. Total newspapers, daily and weekly, currently represented by ANR exceeds 7,250. The $6,750,000 billings for 196-1 represent an increase of a million dollars over 1963. In private life, Grieb is the proud

Warren E. Grieb father of Nancy, 10, Janet, 7, and Wendy, 5. Mrs. Gricb is the former Mila Adams of Shreveport, La. Home is West on, Conn-, where Grieb is immediate past president of the Weston PTA and a director of the Westport-Weston YMCA.

Michigan Publisher Honored By ANR

Robert S. Marshall, publisher of the West Branch (Michigan) HERALD, was honored in a special presentation by American Newspaper Representatives, Inc. during the recent National Editorial Assn. Fall Meeting and Trade Show at Chicago's Pick-Congress Hotel. Marshall was awarded an engraved plaque and a gold wristwatch for his years of service as an ANR director and officer. Marshall served as president al ANR, the national advertising sales and service representative firm, in 1962-63. He will remain on the ANR Board of Directors for two more years. The presentation was made by J. C. Moore, 1964 ANR president, who publishes the MADISONIAN at Winterset, Iowa. In making the award, Moore cited the accomplishments of ANR through two decades of service to Hometown newspapers and credited Marshall with some of ANR's success over the past few years. During Marshall's 1%3 term as president. ANR efforts reached new heights with a record national advertising sales year of close to $6 million. "This record stands as a tribute to Bob Marshall, who was responsible to a great degree for this performance," Moore said. Another record yea r is assured for ANR as 1964 draws to a close. Its national advertising linage sales will surpass S6VJ million. Page 4 The Arizona Publisher "It is fitting," Moore said, "to point out ANR's financial standing at its origin 20 years ago. and its financial position today. "Capitali7.ed with a meager few hundred dollars in the beginning, ANR and its forerunners. WNR (Weekly Newspaper Representatives) and NAS (Newspaper Advertising Service), have mushroomed into a multi-million dollar corporation. "During this 20th Anniversary year, ANR has sold more than SB1-million in national advertising for newspapers such as yours and mine," Moore told the NEA convention delegates. "This is some thing to bear in mind as we demand more national lineage," he reminded. The massive ebony memento awarded to Marshall sported a gavel mounted below a silver, handengraved plate which read: "In apprecaition for outstanding service to Hometown Newspapers, this plaque is awarded to Robert S. Marshall, President, 1962-63 . . . . American Newspaper Representatives." Marshall remarked t h a t the award was a "greatly appreciated" honor, and that he had enjoyed the experiences of his term in office, while looking forward to serving the industry for two more years as an ANR director. The occasion also marked the exit of Moore from the ANR Board. He is succeeded as ANR president by D. Eldon Lum, publisher of the FARMER-GLOBE, Wahpeton, N.D.

Hutcheons Director World Printing Week

Francis E. Hutcheons, of Springfield, Massachusetts, h a s been named International Printing Week Chairman by International Association of Printing House Craftsmen President Alan Holliday. Hutcheons assumes direction of International Printing Week activities for January 17-23, 1965. This is an observation that dates historically to 1945 when the Craftsmen Association appointed a committee for the purpose of creating an International Printing Week Observance to be held during the month of January each year. The success of that committee's efforts and those of succeeding committees is evident in the growth in size and scope of this celebration. Today, Craftsmen spearhead these activities and are joined by many other graphic arts organizations who lend support and enthusiasm in this movement. In 1964 more than 120 cities in the U.S.A., Canada, and various countries throughout the world took part in calling the contribution of printing to the attention of its ci'izens. Since 1963 much of the emphasis of Printing Week has been pointed toward (available) career and educational opportunities in graphic artsDecember 1964

25th Annual Convention

Arizona Newspapers Association

Jan. 7, 8, 9, 1965

Pioneer International Hotel Tucson

.ynn Hoopes Retires

Lynn Hoopes, advertising man;er for The Copper Era and the raham County Guardian retired ct. 1. Hoopes had been with the Gila rinting and Publishing Company tr the past 21 years, serving the I if ton and Safford newspapers. Varis Lee has been named adversing manager. Lee will continue Iso as plant superintendent for the ublishing company.


Lynn Hoopes

:d Arnold Gives Fips At Seminar

Edmund C. Arnold, chairman of he Graphic Arts-Publishing Detfirtments at Syracuse University, erved up a variety of interesting ·oints at the recent Empire State teachers' Press Seminar. These tre some of them: "There should be a close relaionship between the editors of ;chool newspapers and editors of Jie local newspapers. Field trips hrough newspaper plants are big tssets to the student journalists. "Libel can be avoided by being iccurate, eliminating malice and is ing compassion. "Sports writers should not glorify coaches, but point out the achievements of team members. Amateur sports events should not be criticized by school or professional sports writers. "A copyreader, professional or amateur, should edit copy with the feeling that everything is wrong unless it is obviously correct or is checked thoroughly. "Editors should not be over-zealous in cutting stories. Too much pruning has turned many stories from sirloin steak into baby food. We must make sure that what is logical improvement on the part of the editor is accurate. I "Editorials do not have to appear in every issue of a daily newspaper. This is a weakness of our daily newspapers. If you have nothing to say --shut up!" To the defense of sports writers "Sports writers are popularly portrayed as frustrated athletes, hacks, freeloaders, sycophants, cliche-mongers and alcoholics. This is a gross libel. "Some of them do not drink." -- Ernest Thompson, sports editor, Ada (Okla.) Evening News. December 1964

Progress Names Stewart Ad Manager

T. Frank Stewart, veteran Southwestern newspaper advertising executive, has joined the Scottsdale Daily Progress as advertising director. Hise appointment was announced Nov. 23 by Jonathan Marshall, Progress editor and publisher. Stewart replaces Maurice L. Carter, who resigned. Carter has joined the News-Sun, Sun City as advertising manager. Stewart has been advertising director at the Yuma Daily Sun and was an advertising executive with the Freedom Newspapers in Texas for nine years. The new Progress advertising chief has had a total of 24 years of experience in the newspaper business, including 10 years as business manager of the Durant Daily Democrat in Oklahoma. Stewart also owned an interest in a newspaper in Bonham, Texas. A native of Oklahoma, he attended Oklahoma ASM. Stewart and his wife, Betty, have three sons in Scottsdale schools, Russ, 16; Del, 14, and Blake, 6.


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Editors Say TV Guilty In Oswald Case

Newspaper executives in Phoenix for the Associated Press Managing Editors Association convention Nov. 17 blamed television for the Warren Commission's criticism of press coverage in Dallas last fall. They said it was television, njt the press as a whole, which must share with Dallas law enforcement agencies the biame for assassin Lee Harvey Oswald's death. Participating in the informal discussion were immediate past president of APME, Sam Ragan, and three members of a special committee he appointed to study the question. They were William B. Dickinson, managing editor of the Philadelphia Evening and Sunday Bulletin; I. William Hill, managing editor of the Washington Star; and George Beebe, managing editor of the Miami Herald. Ragan is managing editor of the Raleigh (N.C.) News and Observer and Times. Ragan said there is "definitely a problem on mass coverage of news events but the responsibility for control lies with the authority in charge." His group blamed law enforcement officials in Dallas for granting television newsmen's request for coverage of the transfer of Oswald from jail to jail. It was in the confusion of the mass news coverage that Oswald was shot before the eyes of television viewers all over the nation. A major criticism of TV is its necessary use of cumbersome electronic equipment which is disruptive by its very nature. The media also requires additional manpower. The four indicated they would favor continued pooling of news coverage providing the pool was initiated by the authority in charge of the news situation involved. The news executives also agreed that a greater number of newspapers send their own reporters to remote sections of the nation to cover national events than they once did. Overall, the newsmen agreed that the newspapers have only one responsibility and that is to the public. Said Dickinson of the Dallas issue: "If another president were assassinated, I would do the same thing over again." He sent five reporters from Philadelphia. Page 6 The Arizona Publisher

New Mexico Weeklies Set-Up Ad Aid

Mrs. Frank E. Mainz has been named the official Representative for 30 New Mexico Weeklies, all members of the New Mexico Press Association. Operating under the name of New Mexico's Weekly Newspaper Service, P. 0. Box 3488, Sta. A., El Paso, Texas, she will sell advertising space to regional and national advertisers. Her convenient one-order, one statement, one - payment service plan is designed to benefit both advertiser and media. Advertisers send in a single order for either the "Big 30 Plan" or the "TailorMade Plan" (for 5 weeklies or more) along with the required number of mats, which Mrs. Mainz channels to individual weeklies. She later sends a statement with tearsheets to the advertiser. As a special service, she will have neces sary cuts and mats produced from advertiser's artwork. Q u a l i f i e d agencies will receive 15% commis sion. For six years Mrs. Mainz was advertising director for Price's Meadow Gold Creameries. She also has a rich experience in advertising agency work, having been associated with three of El Paso's leading agencies. She is past president of the El Paso Ad Club and presently serves as its Executive Secretary. Outside interests include oil pointing, metaphysics, and touring New Mexico. She hopes eventually to reside in the Land of Enchantment. (Shop Talk, NewMexico Press Association)

APME Names Officers

George Beebe, managing editor of the Miami (Fla.) Herald-News, is the new president of Associated Press Managing Editors. Beebe was elected by some 350 newspaper executives Nov. 20, during the group's 31st annual convention at Mountain Shadows. Phoenix. Other new APME officers are William B. Dickinson, managing editor of the Philadelphia Bulletin, vice president; William Hill, managing editor of the Washington Star, secretary; and Paul V. Miner, managing editor of the Kansas City Star, treasurer. New board members are: Michael Grehl, Memphis (Tenn.) Commercial Appeal; Fred Pcttijohn, Fort Lauderdale (Fla.) News; Harry J. Reed, Pontiac (Mich.) Press; H. Lang Rogers, Joplin (Mo.) Globe; and Harry Sonneborn. Milwaukee Journal, members at large. A. Vernon Croop, of the Rochester Times-Union, was selected director from the state of New York, and E. J. Karrigan, Aberdeen, S. D., American-News, was chosen to represent cities of less than 50,000 population. Never- live in hopf or o tiition while your urms unfolded.

Newspaper Ads Near All-Time High

National advertising in newspapers in 1964 will run ahead of 19G3, hitting an all-time high -- and in the 14 states of the Southern Newspaper Publishers Association "the picture is even better than for the country as a whole," Jack P. Kauffman, vice president of the Bureau of Advertising, ANPA, told the 61st Anniversary Convention of the SNPA at the Boca Raton Hotel and Club at their Nov. 17 meeting. The ad revenue trend, comparing the first six months of 1964 with 1963 for Southern newspapers shows an uppage of 9 per cent--the same as the current national trend, he said. "But the smaller Southern newspapers were up about 11 per cent." The upward trend of national newspaper advertising will continue in 1965, he said, reaching an estimated total of $865,000,000. He predicted the 1964 total would be about $845,000,000 (adjusted for the Detroit strike loss), a major advance from 1963's $765,000,000 total and topping 1960's previous all-time high of $836,000,000. "The outlook for national advertising in newspapers is better today than at any time since the advent of television 15 years ago- Television will continue to grow," he pointed out, "but at a slower pace. Radio and magazines are reorganizing to do a better sales job. The need for aggressive selling by our industry is more critical than ever before." Mr. Kauffman showed graphic materials telling about Bureau action to market and promote the newspaper medium to advertisers, and concluded, "The future looks very good. But we must not become complacent. Our competition is strong and our selling job hard. We can, however, be optimistic."

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December 1964


By Kitty Smith CONGRATULATIONS -- to Mary Brown, editor of the Tucson Citizen's Homes Section. She won first prize in the competition sponsored by the National Association of Home Builders for outstanding yearround performance in housing and real estate journalism. The award: A plaque and a cash prize of $125.

Gladys Schaefer Heads Press Women

Gladys Bagley Schaefer, woman's editor of the Phoenix Gazette, was elected president of Arizona Press Women during the group's October meeting in Tucson. Vice-presidents named include Phyllis Manning, Flagstaff, Northern District; Cecelia Kline, Phoenix, Central District; and Mary Brown, Tucson, Southern District. Joy Diegel, Phoenix, and Eleanore Blanpied, Phoenix, are recording and corresponding secretaries for the new year. Cabo, contest; Bea Pine, Phoenix, Phoenix Type Rider editor; Mary Metzger, Casa Grande, membership; June Payne, Phoenix, com munications award; Meredith Harless. Phoenix, special e v e n t s ; Frances Gerhardt, Miami, finance; and Gay Griffin, Tucson, by-laws.

APME Presents Awards

Associated Press Managing Editors presented their first annual awards to AP staff reporters and photographers Nov. 20 during their 31st annual convention at Mountain Shadows, Phoenix. The awards of $500 and a certificate went to Malcolm Browne, foreign correspondent in Vietnam, and Washington photographer Henry Burroughs. Browne, correspondent at Saigon, was lauded for his sustained coverage of Vietnam during 1964. Earlier this year Browne won Pulitzer and Sigma Delta Chi awards. Burroughs was selected for his picture of Pennsylvania Governor William Scranton's children, crying minutes after their father lost his bid for the Republican presidential nomination.

Golden Elected SNPA President

PROUD GRANDPARENTS - are Sig and Alice Atkinson with the newest arrival -- their fifth grandson! * * ·

Bess Ryan, Phoenix, was re- The Southern Newspapers Pubelected treasurer. Mrs. Ryan is a lishers Association elected Ben Hale former treasurer of the National Golden as the new president at their Federation of Press Women with 61st annual convention held recentwhich APW is affiliated. ly in Boca Raton, Fla.

Other board members are Mar Golden, president and publisher garet Keuhlthau, Tucson, historian of The Chattanooga Times, succeeds and Billie Yost, Flagstaff, parlia- Albert N. Jackson, vice president and treasurer of the Dallas TimesEUROPE-BOUND - are Ed and mentarian. Eloise Bank, Arizona Tribune pubPhyllis Heald, Tucson, immediate Herald. Jackson was elected board lisher and wife. First stop -- Eng- past president, remains on the chairman. land -- for a visit with his mother. board. Also elected to SNPA posts were: Edward L. Gaylord, executive vice Others named to the board were president of the Oklahoma City Sue Carter, Scottsdale, public r e Oklahoman and Times, vice presiSTAFF NOTE -- New (this semester) professor in the Department of lations; Pat Sabo, Mesa, press dent; Burt Struby, general manager Mass Communications at ASU is photographer; and Mitzi Zipf, Mesa, of the Macon (Ga.) Telegraph and Gordon Jones, former USC prof and news releases. News, treasurer; and Walter C, adviser for the Daily Trojan. Johnson, secretary-Manager. Committee chairmen are: Mrs.

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CONGRATULATIONS - to Tom Wheelwright, former WNOA sales director, recently named supervisor of the publicity and communications' division of the Salt River Project's community relations department.

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CONGRATULATIONS, TOO - to' Paul Selonke, editor of Salt River Project's Current News, named sweepstakes winner in a recent contest by the Arizona Industrial Editors. A pessimist is one who gets mad while taking stock of himself.

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Variety Stores Need Accelerated Advertising

A new study of variety stores reveals that in spite of good progress in upgrading lines and increased stocking of "big ticket" items, many customers are unaware of these changes because variety stores' advertising and promotion has not kept pace with this forward movement. "Women have simply not been made aware of the extent to which variety stores arc selling merchandise that they didn't stock 10 to 15 years a",o " remarks Louis Tannenbaum, vice president, chain and department store sales. Bureau of Advertising, ANPA, which conducted the study. Much of the responsibility for this unawareness can be placed on the fact that advertising levels are not what they should be, the study points out. Variety stores' nearest competitors, for example, spend a far greater percentage of sales on advertising -- basically in newspapers. Department stores spend 2.62 per cent, apparel and accessories stores 2.28 per cent and furniture and home furnishing stores 3.10 per cent, but variety stores invest only 1.05 per cent of sales in advertising, according to the latest Internal Revenue Service figures. (Discount stores are generally reported to spend 2 to 2.5 per cent of sales on advertising.) Underscoring the need for increased promotion and improved communication b e t w e e n variety stores and consumers is the study's discovery that 31 per cent of women surveyed did not buy "non-traditional" items there because they didn't know the store carried them." This is true in spite of the fact that virtually nil women enter a variety store at one time or another, and that the majority are heavy shoppers -- 65 per cent of the women surveyed entered two or more times during the previous month. Thus while shopping in the variety store for small-ticket, traditional merchandise, it is apparent (hat many customers do not learn of the nontraditional merchandise' displayed in other parts of the store. Another problem uncovered by the Bureau study: even when aware that variety stores carry non-traditional merchandise, some women are unwilling to purchase it there. For example, the study found that occasional chairs were stocked ai $6.00 in 47 per cent of 60 stores audited by the Bureau. Some 36 per cent of women who had shopped in the previous month knew they could buy these chairs at that price. Yet only 25 per cent said they would buy this kind of merchandise in a variety store. If variety stores are to counteract these situations, says Mr. Tannenbaum, aggressive promotion upgrading their image and the consumer picture of their merchandise is a necessity. "Newspaper ads lead all other means of consumers getting information about merchandise, according to the variety store survey," hi- announced. Sixty-six per cent of the women questioned called newspaper ads "extremely" or "quite" valuable as a source of information. Television is considered valuable by only 32 per cent, radio by 2(i per cent, and direct mail by 23 per cent Twenty-five per cent considered mail circulars "extremely" or "quite" worthless. "Virtually every household is a consumer of variety store merchandise." adds Dr. Leo Bogart, Bureau director of research and marketing planning; "and in virtually every household, 87 per cent of all in the U.S., at least one newspaper is read on an average weekday." The Bureau conducted the survey among 800 women in 20 cities who shop in variety stores. In addition, 60 variety stores in the same cities were polled to determine the diversity and price range of their merchandise. a career," Paul Swensson, executive director of the program, predicted. The intern program, financed by gifts from The Wall Street Journal, has in five summers assisted 538 young men from 127 colleges in 33 states, the District of Columbia and Mexico. Daily and weekly newspapers, The Associated Press, United Press International and weekly publications numbering 257 in 41 states, the District of Columbia, Puerto Rico and Israel have cooperated. Scholarships totaling $269,000 have been awarded. The grants are independent of the summer salaries paid by the employers to the interns. Plans for the 1965 program will be announced within a month.

nuArc Unveils Horizontal Camera

A third in a series of totally new horizontal precision cameras, the SST-202-1 "Supersonic" Camera, was unveiled to the newspaper industry for the first time at the National Editorial Association Convention in Chicago, November 17-21. Introduction of the new SST-2024 model marks the third in a series of horizontal cameras from nuArc; two smaller sizes, models SST-1114 and SST-1418 were successfully introduced at Westprint '64. The new 20" x 24" film size model, specifically designed to meet the requirements of both daily and weekly newspapers printing offset or letterpress, incorporates such features as all structural steel and aluminum construction, stainless steel tape focusing system calibrated in direct reading percentages with controls located on the film loading side for efficient darkroom operation. To insure complete accuracy of movement and eliminate any "play" or "wobble," the copyboard and lensboard are screw driven on eight bushings containing over 400 steel ball bearings which encompass twin, precision shafts. ground hardened steel Included in the basic package are six General Electric quartz iodinecycle lamps, an 18" Wray wideangle lens with electric shutter and automatic reset time, and a calibrated diaphragm, also .standard equipment, allows the operator to coordinate the lens opening with focusing scale settings for timeconstant exposures. The camera features a 30" x 40" counter-balanced copyboard. a "swing-away" ground glass, enlargement range up 300*3 (3x). and a reduction range to as low as 20 '< (5x). Vacuum back, vacuum pump and motor are also part of the basic package -- with accessory backs available as optional equipment. For complete information, write for Bulletin No. 925. nuArc Company, 4110 W. Grand Avenue, Chicago, Illinois 60651.

Fund Sends Checks For Intern Program

Scholarship checks of $500 each have been sent to 108 college students who received on-the-job training last summer as newspaper reporters under a nationwide intern program sponsored by The Newspaper Fund. The young men worked 10 weeks or longer for 82 publications in 32 states. They came from 68 liberal arts colleges where little recruiting for newspaper careers occurs and where little or no education in journalism is availableTheir duties as interns gave them a taste of reporting and writing the news. Many "covered" civil rights demonstrations; others got a sample of political reporting in a presidential election year; some wrote sports news. Each received a close-up look at how a newspaper serves its readers in thousands of ways daily. "Out of this experience, a large percentage will choose journalism as

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The Arizona Publisher

December 1964


Ralph Camping

Ralph (Moose) Camping, photographer for The Arizona Republic since 19-17, died Nov. 23 in Phoenix Veterans Hospital. Mr. Camping, a prizewinning lensman, was 44. He is survived by fiis wife, Gertrude, and six children --two girls and four boys. Six years ago, ho underwent a delicate and successful heart operation at the VA Hospital in Loiv Beach, Calif. He was a World War II Navy veteran. Prior to World War II, he worked in his father's bakery, the Holland Bakery at Denver. He came to Phoenix in 19-16. In his job application at the newspaper, he wrote he was leaving the family business; "To change the family tradition." Tall, genial, heavy-set, Mr. Camping took many prizewinning pictures. He was a member of the Chris tian Reformed Church.

Arizona Highways Christmas Issue Out

William M. Long

The December issue of Arizona Highways, Arizona's annual Christmas Greetings to the Nation and the world, has been released both to subscribers and newsstand outlets world-wide. As has been the custom for many years, this year's December issue of the State-sponsored magazine is illustrated in full color throughout, an'l was produced in the 1 yler Printing Company's plant in Phoe nix. Striking photographs in color tell the Arizona story in such themes as "Canyon Moods", "It is a Big, Big, Big Land", "Desert Moods" and "Listen to the Song of the Wind." Complete editorial content is authored by Editor Raymond Carl son, whose annual featured Christmas editorial is titled "Rejoice! Rejoice! The Angels Sing." small, happy Navajo children. The "Angel" theme is extended to the special mailing envelope which goes to subscribers and is included in each newsstand copy for mailing as a Christmas greeting card. The subscription gift card is DeGrazia created exclusively to carry out this theme. While Arizona Highways has hnd national and world-wide newsstand distribution for years, this year's D;cember issue marks a milestone in such newsstand outlets. "Through the efforts of our National Distributor. Independent News Company of New York." an official explains, "five major grocery chains in California and Pacif itNorthwest States will for the first time have for sale and special distribution the December issue. This means that customers of several hundred more super-markets on the West Coast will \>z exposed to our magazine in various displays, such exposure, of course, should increase our December sales considerably."

William M. Long, secretary-manager of the Colorado Press Association and its affiliated Colorado Press Service, died Nov. !) in Boulder. Mr. Long was -19. A former president of the Utah Press Association, Mr. Long had been with the Colorado Press Association since 1951. His achievements for the association attracted nationwide attention. The association now includes 129 weekly and 25 daily newspapers. The first of this year Mr. Long concluded a drive from his membership for purchase of the two-story building in Denver, the new home of the Colorado Press Association. A journalism scholarship fund has been established in his name through the Development Foundation of the University of Colorado.

The Christmas motif is carried through the December issue of Arizona Highways with colorful ilCan Buy Ads Roy Howard lustrations by Ted DeGrazia, noted T h e closer y o u a r e t o a perEvery time you sign up a new Tucson artist, who depicts small, Roy W. Howard, a towering fig son, t h e more Uict a n d courtesy reader you have also signed up a happy angels at play with equally you need. ure in 20th Century American jourpotential customer for your classinalism, died Nov. 21. He was 81. fied advertising columns, your book He helped build the Scripps-How service, reprints or any of the other ard newspapers into one of the services your publications may nation's leading groups and was a offer. pioneer developer of United Press International. But, these potential customers have to know about these services. At his death Howard was chair In addition to house advertisements, man of the executive committee < f > Scripps-Howard newspapers. He h-'d take a tip from the Credit Card Dibeen with the organization since vision of the American Express Co. Each time a new customer is signed 1905, when he joined the staff of the Cincinnati Post, and had been up, he receives a leaflet telling him its president for many years until how to get in touch with his account supervisor. Each time a reader he resigned the post in 1963. In I960, Howard resigned as ed- orders your publication, he could It purrs and it hums and itor of the New York World-Tele- receive a flyer telling how to place occasionally squeaks. It's a gram and The Sun, flagship of the classified ads, order reprints, other Scrippi-Howard group. He con- services. kind of hydraulic hoist we use tinued as a director of the publish The same flyer could tell readers ing corporation, however. here at Public Service Company how to notify you about missed With the formation of United copies, change of address, or other to raise and lower linemen up to lines Press in 1907, Howard became its service questions. Well-informed first managing editor. At the age readers can mean extra sales and that need either repair or regular mainteof 29 he became directing head of time saved in your fulfillment dethe UP, which developed into one partment. (The Editor's Forum, nance. These modern mechanical devices of the nation's two great news Georgia Press Association) services. The organization became aid the Arizona Public Service Company United Press International, when team in its constant efforts to serve the two services were consolidated One m u s t he poof to know in 1958. the l u x u r y of giving. you faster and more efficiently.

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Freshman J-Sludenl Enrollment Increasing

For the fourth straight year ported the following freshman enjournalism enrollment at the col- rollments. lege level shows a marked increase. 1961-62--2,232 students in 67 schools The Newspaper Fund reports. 1962-63--2,436 students in 71 The class this year is about 1t f schools percent larger than it was in 1963. 1963-64--2,945 students in 71 There were 3,400 freshmen recordschools ed in this annual survey of journal1964-65--3,400 students in 71 ism schools. schools Deans and directors in 47 schools "The 52 percent gain in freshreported larger freshman classes. man enrollments since 1961 is enEight deans said the size of their couraging and significant," says freshman classes did not change Paul S. Swensson, executvie directand nine reported slight declines or of The Newspaper Fund, "but the need for young journalists far from 1963. exceeds the visible enrollment." Because many schools do not identify journalism majors until the Deans once more reported injunior year, complete undergrad- creasing numbers of students transuate figures are difficult to obtain. ferring into journalism at the upBut in the four years of Newspaper perclass level. DeWitt C. Reddick, Fund surveys, schools have re- dean of the School of Journalism at the University of Texas, notes that "we are getting more sophomores and juniors transferring from junior college and small four-year colleges."

Paper Published One Place Only

Ediotr's Note: Following is re printed from the Illinois Publisher.)

UPI Names Eric Kiel General Manager For Canada

Eric Riel has been named general manager of United Press International of Canada, Ltd. by Mims Thomason, president and general manager of UPI. Riel succeeds Frank Eyrl, who was appointed Continental European manager of UPI. Riel, who will be based in Montreal, will be in charge of all UPI of Canada, Ltd. services. Riel, 42, has been a UPI regional executive in Los Angeles since late 1961. He joined UPI in Shanghai in 1948 in the last days of the Chinese Civil War. In September, 1949, Riel was transferred to Sydney and was UPI's manager for Australia and New Zealand from 1958 to 1961. A native of Tientsin, China, Riel worked for the Tientsin Evening Journal before he joined UPI. He speaks French, German, Russian and Mandarin Chinese fluently. Eyrl will make his headquarters in Paris and will be responsible for the UPI operations in Francs, Germany, The Netherlands, Luxembourg, Belgium, Spain and Portugal. Eyrl, 45, has been general manager of UPI of Canada since March, 1962. He was assistant general business manager for UPI for two years before he was transferred to the Canadian company. He has had extensive experience in the United States and abroad as a news and business executive. Page 10 The Arizona Publisher

A newspaper can be "published" in only one place and circulation oi Largest percentage increases in place of printing do not constitute freshmen enrollments since 1962 oc- place of publication, Attorney Gencurred in the Rocky Mountain end eral William G. Clark ruled NovemFar West where 20 schools had a ber 6. gain of 68 percent. Clark told State's Attorney Carl Twenty schools in North Dakota, D. Snced of Williamson County, South Dakota, Nebraska, Iowa, "There is but a single publication Kansas, Missouri, Michigan, In- of a newspaper which takes place diana, Wisconsin and Illinois re- were it is first issued to the public. ported a 40 percent gain over 19S2. This would not necessarily be the In the Southeast and Southwest, place where the newspaper first the increases were 39 and 36 per- starts the circulation process in respect to a particular issue of the cent respectively. newspaper." In the area from Ohio eastward This opinion of the Attorney Gento Maryland and into New England, eral coincides with many court 12 schools had a 29 percent gain. cases which have resulted in the Most deans reported that students same decision. were better prepared for college These precedent cases had been work than ever before. A typical the basis of the Illinois Press Ascomment came from Bert C. Cross, chairman of the Journalism De- sociation's long standing contention Eyrl joined UPI in 1941 in New partment at the University of that the "single place of publicaYork. Previously, he worked for Idaho, who noted, "There is a tion" was the established law in this matter, there being no ruling the News and Special Events Divi- substantial evidence that this year's state Statute. sion of the National Broadcasting freshmen are academically more Clark's opinion overruled an opinCo. During World War II, he worked promising." ion by former Attorney General successively as editor of Allied Some deans attributed better Newscasts and War Communiques, quality to higher entrance require- Latham Castle in 1958. Castle's opinion held that a newspaper special correspondent of UPI's ments for their schools. could bs published in three separoverseas subscribers in New York The Newspaper Fund, which con- ate places (even in more than one and editor of UPI's foreign desk. ducted this survey, was established county) and there could be multiple After the war, he covered the and is supported by The Wall publications of u single edition of a activities of European delegations Srteet Journal to encourage young newspaper if said edition was dis to the United Nations General As- people to consider journalism ca- tributed at different points almost simultaneously. sembly. Subsequently, Eyrl was reers. assigned to UPI bureaus in Prague, Paris, London and Frankfurt, where for 10 years he handled UPI's news, Better never begin than never From the errors of others t h e newspictures and television business make a n end. wise man corrects his own. for a large part of the European continent. Eyrl is a native of Vienna and a graduate of the University of Vienna Law College and the Academy for Political and Economic Sciences. His first newspaper experience was as a special correspondent for Belgian and French newspapers. He speaks French, German and Italian fluently and has a working knowledge of Spanish, Portuguese, Dutch and the Scandinavian languages.

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The Arizona Publisher

Page 11




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This invitation to industrial site seekers to ask S.R for help Is ^ a growing part of S.ifj^ lndM^riardev*l6pmentprb^ In newspapers, jri magazines/and in outdoor media, industria management is getting the message that Southern Pacific n offer a wider choice of sites in the West and Southwest an any other transportation company. What does this mean to Arizona? In 1963, S.R helped 44 companies local new facilities in this state alone. Where industry Stability and prosperity follow. And this is what S.R wants for the people and the area it serves.



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