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1. DeNA 2.

2

1. DeNA 2.

3

DeNA

PF /

()

ARPU()

DeNA

$1.3 billion

SNS

$1.1 billion

×30

PF

PC

$12 billion

×15

PC

$0.61 billion

DeNA 4

700

PC

160

154 150 140 149 140 140

80%

600

119 108

61%

120 500

60%

58%

48%

93

400 80

71

90

43%

40%

67

300

51

200 40

38 34

21%

20%

14%

100

10 6

21

2005

2007

2009E

2011E

2013E

2005

2007

2009

2011E

2013E

PC

PC

iPhone

SNS

Morgan Stanley"Internet Trends - Presentation from CM Summit"

Morgan Stanley"Internet Trends - Presentation from CM Summit"

Morgan Stanley"Internet trends"

5

×

Game A Game B Game A

Game B

Game C

App Store

1 to 1 6

A B C

C B A

7

DeNA

No.1

smartphone (Android / iOS )

×

Virtual Community

×

Social Game ( / )

MiniNation

html / OSAndroid

FW /

8

1. DeNA 2.

9

PC

!

WAPTX for smartphone

Mobage DeNA

Mobage ngmoco

5////

10

Mobage X-border iOS Android X-device

Native / SDK

Mobage

Smartphone

ngCore SDK

DeNA

11

X-border API

DeNA / ngmoco / API mobage API plus+ API

Avatar Activity People Diary

Common API

Leaderboad Achievement

User to User Challenges Push notification management

App Data Message

Word Black List

API

API

12

Android ngCore Android / iOS

Android Market etc.. App Store

Android ngCore iOS

1 1 13

12/15 for smartphone

ID FP APRU SP APRU FP > iOS : Android 5 : 5

http://mbga.jp

14

Information

1

14 pages

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