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Read Apartments%20com%20Creative%20Specs_updated_1%2011%202010_Full%20FINAL.pdf text version

All creative is subject to approval by Apartments.com No user data collection allowed (cookies, personal information etc.)

Ad Copy & Image Content: a. Ads must clearly represent the company, brand or product being advertised b. Ads CANNOT contain audio that plays without a user's interaction (click) c. Ads CANNOT expand without a user's interaction (click) Prohibited Content a. Ads must not be false, misleading or deceptive b. Ads cannot contain or reference the following: i. Adult content of any kind ii. Scams, illegal activity, pyramid schemes iii. Offensive or inappropriate language iv. Any religious content v. Any political content vi. Tobacco or alcohol products vii. Gambling viii. Weapons of any kind ix. Get rich quick schemes or programs that position themselves as alternatives to part or full-time work x. Adult friend finders with a sexual emphasis xi. Content that misrepresents health conditions xii. Uncertified pharmaceutical products Offers/Promotions a. Ads cannot be deceptive or fraudulent about any offer made b. If an ad shows a discount, a price or a free offer

i. The destination URL must link directly to a page where the offer is clearly displayed ii. The ad must clearly state what action(s) need to be taken in order to qualify for the offer

Subscription Services a. The destination URL must link directly to a page where the price and billing periods are clearly stated.

APARTMENTS.COM

File Size

20K

Position

Leaderboard

Creative Size

728x90

Flash File Animation # of Size Length Loops

30K 15 seconds

Rich Media Enabled (Y/N)

Accepted Creative File Type

GIF, JPEG, Flash, HTML, JS, Iframe

Expandable

Accepted

Expanded File Size

728x180

Expanded File Direction

Down

Additional Expandable Detail

User initiated on click ONLY. Ad N/A Unit must say 'click to expand'. Control = "Close X". Feature = Enable mouse off retraction. User initiated on click ONLY. Ad N/A Unit must say 'click to expand'. Control = "Close X". Feature = Enable mouse off retraction. User initiated on click ONLY. Ad N/A Unit must say 'click to expand'. Control = "Close X". Feature = Enable mouse off retraction. N/A N/A

Text

Notes

Expandable ads only available for Direct ad campaigns. Available ROS

4 Yes

Skyscraper (right rail)

160x600

20K

30K

15 seconds

4 Yes

GIF, JPEG, Flash, HTML, JS, Iframe

Accepted

320x600

Left

Expandable ads only available for Direct ad campaigns. Available ROS

Skyscraper (right rail--below the fold. Property Detail Page Only)

160x600

20K

30K

15 seconds

4 Yes

GIF, JPEG, Flash, HTML, JS, Iframe

Accepted

320x600

Left

Expandable ads only available for Direct ad campaigns. Available ROS

Skyscraper (left rail) Big Block

120x600 300x250

20K 20K

30K 30K

15 seconds 15 seconds

4 Yes 4 Yes

GIF, JPEG, Flash, HTML, JS, Iframe GIF, JPEG, Flash, HTML, JS, Iframe, Video

N/A Accepted

N/A 600x250

N/A Left

Expandables are NOT accepted Expandable ads only available for Direct ad campaigns. Available ROS, with the exception of the homepage (no expandables on homepage) No bold, No No bold. No No bold, No No bold. No Only can run 3 at a time

User initiated on click ONLY. Ad N/A Unit must say 'click to expand'. Control = "Close X". Feature = Enable mouse off retraction.

Results Page Static Text Link/Logo Left Navigation Text link Property Page Text Link with Logo Property Page Premium Text LinkMoving Tools

65x25/1x1 N/A 120x60 N/A

N/A N/A 25K N/A

N/A N/A N/A N/A

N/A N/A N/A N/A

N/A N/A N/A N/A

No No No No

Gif

N/A N/A

N/A N/A N/A N/A

N/A N/A N/A N/A

N/A N/A N/A N/A

Gif

N/A N/A

70 characters of text, including spaces. all caps. 20 characters of text, including spaces. all caps. 70 characters of text, including spaces. all caps. 20 characters of text, including spaces. all caps.

***PLEASE NOTE THAT THERE IS A 5 BUSINESS DAY TURNAROUND FOR ALL CREATIVE RECEIVED***

FLASH FILE NOTE: Please make sure to use the following for the Action Button Script: getURL(_root.clickTag,"_blank") Do NOT include the actual click thru URL, please send the URL separately. If it's not coded like this, we will send back for correction. Please send back-up .gif or.jpg with any .swf file. We cannot set live without a back-up tag

MOVING CENTER and MANAGER CENTER

Flash File File Creative Size Size Size

620x60 (logo 120x60) 5K 30K

Position

Premiere Position - Logo/Text (category page)

Animation Length

15 seconds

# of Loops

Rich Media Enabled (Y/N)

Accepted Creative File Type

Gif, JPEG

Expandable

N/A

Expanded File Size

N/A

Expanded File Direction

N/A

Additional Expandable Detail

N/A

Text

Headline text: 20 characters or less, including spaces; Ad Copy: 130 characters or less, including spaces; Specify type of linked text ­ click here, more info, or free quote 20 characters of text, including spaces. No bold. No all caps.

Notes

0 No

Property Manager Center Sponsor Custom Block Big Block--Homepage AND Advertiser page

N/A 400x400 OR 400x600 300x250

N/A 20K 20K

N/A 30K 30K

N/A 15 seconds 15 seconds

N/A

No 4 Yes 4 Yes GIF, JPEG, Flash, HTML, N/A JS, Iframe GIF, JPEG, Flash, HTML, Accepted JS, Iframe, Video N/A 600x250 N/A Left N/A User initiated on click ONLY. Ad Unit must say 'click to expand'. Control = "Close X". Feature = Enable mouse off retraction. User initiated on click ONLY. Ad Unit must say 'click to expand'. Control = "Close X". Feature = Enable mouse off retraction. N/A N/A N/A

N/A N/A Expandable ads only available for Direct ad campaigns. Available ROS

Manager Center - Exclusive Partner Placement

728x90

20K

30K

15 seconds

4 Yes

Expandable, GIF, JPEG, Flash, HTML, JS, Iframe

Accepted

728x90

Down

N/A

Expandable ads only available for Direct ad campaigns. Available ROS

Apartment Living Article Sponsor (link) on advertiser page

1x1

N/A N/A 20K

N/A N/A 30K

N/A N/A 15 seconds

N/A N/A

No N/A 4 Yes

N/A N/A

N/A N/A

N/A N/A N/A

N/A N/A N/A

25 characters of text, including spaces. No bold. No all caps. 50 characters of text, including spaces. No bold. No all caps. 90 characters of text, including spaces. No bold. No all caps.

Apartment Living Article Sponsor (description) on 1x1 advertiser page Manager Center - Exclusive Partner Placement logo 160x160 (logo and text 120x60)

GIF, JPEG, Flash, HTML, N/A JS, Iframe

***PLEASE NOTE THAT THERE IS A 5 BUSINESS DAY TURNAROUND FOR ALL CREATIVE RECEIVED***

FLASH FILE NOTE:

Please make sure to use the following for the Action Button Script: getURL(_root.clickTag,"_blank") Do NOT include the actual click thru URL, please send the URL separately. If it's not coded like this, we will send back for correction. Please send back-up .gif or.jpg with any .swf file. We cannot set live without a back-up tag

RentalHomesPlus.com

Position

Leaderboard

Creative Size

728x90

Flash Rich Media File File Animation # of Enabled Size Size Length Loops (Y/N)

20K 30K 15 seconds 4 Yes

Accepted Creative File Type

Expandable

Expanded File Size

728x180

Expanded File Direction

Down

Additional Expandable Detail

User initiated on click ONLY. Ad Unit must say 'click to expand'. Control = "Close X". Feature = Enable mouse off retraction. User initiated on click ONLY. Ad Unit must say 'click to expand'. Control = "Close X". Feature = Enable mouse off retraction. N/A User initiated on click ONLY. Ad Unit must say 'click to expand'. Control = "Close X". Feature = Enable mouse off retraction.

Text

N/A

Notes

Expandable ads only available for Direct ad campaigns. Available ROS

GIF, JPEG, Flash, HTML, Accepted. JS, Iframe

Skyscraper (right rail)

160x600

20K

30K

15 seconds

4 Yes

GIF, JPEG, Flash, HTML, Accepted. JS, Iframe

320x600

Left

N/A

Expandable ads only available for Direct ad campaigns. Available ROS

Skyscraper (left rail) Skyscraper (right rail--below the fold. Property Detail Page Only)

120x600 160x600

20K 20K

30K 30K

15 seconds 15 seconds

4 Yes 4 Yes

GIF, JPEG, Flash, HTML, N/A JS, Iframe GIF, JPEG, Flash, HTML, Accepted. JS, Iframe

N/A 320x600

N/A Left

N/A N/A Expandable ads only available for Direct ad campaigns. Available ROS

***PLEASE NOTE THAT THERE IS A 5 BUSINESS DAY TURNAROUND FOR ALL CREATIVE RECEIVED***

FLASH FILE NOTE:

Please make sure to use the following for the Action Button Script: getURL(_root.clickTag,"_blank") Do NOT include the actual click thru URL, please send the URL separately. If it's not coded like this, we will send back for correction. Please send back-up .gif or.jpg with any .swf file. We cannot set live without a back-up tag

Apartment Living

Position

Leaderboard

Creative Size

728x90

File Size

20K

Flash File Size

30K

Animation # of Length Loops

15 seconds

Rich Media Enabled (Y/N)

Accepted Creative File Type

Expandable

Expanded File Size

728x180

Expanded File Direction

Down

Additional Expandable Detail

User initiated on click ONLY. Ad Unit must say 'click to expand'. Control = "Close X". Feature = Enable mouse off retraction. User initiated on click ONLY. Ad Unit must say 'click to expand'. Control = "Close X". Feature = Enable mouse off retraction. User initiated on click ONLY. Ad Unit must say 'click to expand'. Control = "Close X". Feature = Enable mouse off retraction. N/A N/A

Text

N/A

Notes

Expandable ads only available for Direct ad campaigns. Available ROS

4 Yes

GIF, JPEG, Flash, HTML, Accepted. JS, Iframe

Skyscraper (right rail)

160x600

20K

30K

15 seconds

4 Yes

GIF, JPEG, Flash, HTML, Accepted. JS, Iframe

320x600

Left

N/A

Expandable ads only available for Direct ad campaigns. Available ROS

Big Block

300x250

20K

30K

15 seconds

4 Yes

GIF, JPEG, Flash, HTML, Accepted. JS, Iframe

600X250

Left

N/A

Expandable ads only available for Direct ad campaigns. Available ROS

Aparment Living Homepage Sponsor Aparment Living Article Sponsor

120x60 120x60

20K 20K

30K 30K

N/A N/A

N/A N/A

N/A N/A

GIF, JPEG, Flash, HTML, N/A JS, Iframe GIF, JPEG, Flash, HTML, N/A JS, Iframe

N/A N/A

N/A N/A

N/A N/A

***PLEASE NOTE THAT THERE IS A 5 BUSINESS DAY TURNAROUND FOR ALL CREATIVE RECEIVED***

FLASH FILE NOTE:

Please make sure to use the following for the Action Button Script: getURL(_root.clickTag,"_blank") Do NOT include the actual click thru URL, please send the URL separately. If it's not coded like this, we will send back for correction. Please send back-up .gif or.jpg with any .swf file. We cannot set live without a back-up tag

Landlord Resources

Position

Leaderboard

Creative Size

728x90

File Size

20K

Flash File Size

30K

Animation Length

15 seconds

# of Loops

4

Rich Media Accepted Creative File Enabled (Y/N) Type

Yes GIF, JPEG, Flash, HTML, JS, Iframe

Expandable

Accepted.

Expanded File Size

728x180

Expanded File Direction

Down

Additional Expandable Detail

User initiated on click ONLY. Ad Unit must say 'click to expand'. Control = "Close X". Feature = Enable mouse off retraction. User initiated on click ONLY. Ad Unit must say 'click to expand'. Control = "Close X". Feature = Enable mouse off retraction. N/A N/A

Text

N/A

Notes

Expandable ads only available for Direct ad campaigns. Available ROS

Skyscraper (right rail)

160x600

20K

30K

15 seconds

4

Yes

GIF, JPEG, Flash, HTML, JS, Iframe

Accepted.

320x600

Left

N/A

Expandable ads only available for Direct ad campaigns. Available ROS

Tentant Screening section sponsorship Section Sponsorship - left rail text link

700x900 N/A

20K N/A

30K N/A

15 seconds N/A

4 N/A

Yes No

GIF, JPEG, Flash, HTML, JS, Iframe

N/A N/A

N/A N/A

N/A N/A

N/A 20 characters of text, including spaces. No bold. N/A

Section Sponsorship - exclusive ad page

400x600

20K

30K

15 seconds

4

GIF, JPEG, Flash, HTML, N/A N/A N/A JS, Iframe ***PLEASE NOTE THAT THERE IS A 5 BUSINESS DAY TURNAROUND FOR ALL CREATIVE RECEIVED***

Yes

N/A

FLASH FILE NOTE:

Please make sure to use the following for the Action Button Script: getURL(_root.clickTag,"_blank") Do NOT include the actual click thru URL, please send the URL separately. If it's not coded like this, we will send back for correction. Please send back-up .gif or.jpg with any .swf file. We cannot set live without a back-up tag

Custom Placements

Position

Map Placement Logo and Text

Creative Size

120x60

File Size

20K

Flash File Size

30K

Animation Length

15 seconds

# of Loops

4

Rich Media Enabled (Y/N)

Yes

Accepted Creative File Type

GIF, JPEG, Flash, HTML, JS, Iframe N/A

Expandable

N/A

Expanded File Size

N/A

Expanded File Direction

N/A

Additional Expandable Detail

N/A

Text

22 Characters of text, including spaces, no bold, no all caps 20 Characters of text, including spaces, no bold, no all caps N/A N/A

Notes

Text Links - Next to Image

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

Moving Center/ Apartment Living Box 120x60 Sponsor Logo Moving Checklist Sponsor Email Ad 120x60 360x150

20K 20K 20K

30K 30K 30K

N/A N/A 15 seconds

N/A N/A 4

N/A N/A Yes

GIF, JPEG, Flash, HTML, JS, Iframe GIF, JPEG, Flash, HTML, JS, Iframe GIF, JPEG, Flash, HTML, JS, Iframe

N/A N/A N/A

N/A N/A N/A

N/A N/A N/A

N/A N/A N/A

***PLEASE NOTE THAT THERE IS A 5 BUSINESS DAY TURNAROUND FOR ALL CREATIVE RECEIVED***

FLASH FILE NOTE: Please make sure to use the following for the Action Button Script: getURL(_root.clickTag,"_blank") Do NOT include the actual click thru URL, please send the URL separately. If it's not coded like this, we will send back for correction. Please send back-up .gif or.jpg with any .swf file. We cannot set live without a back-up tag

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