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Design 2010 Queensland Design 2010

A message from the Premier of Queensland

Queensland designers are increasingly being celebrated for their cutting-edge, forward-thinking approach to architecture, fashion, product and industrial design. Design is an effective tool for solving global and regional issues, creating new ways of living and inspiring new commercial opportunities. That's why the Queensland Government has embraced design-led thinking and introduced the Queensland Design Strategy 2020. Through this strategy we are working with the design industry to develop new responses to future challenges and embed design-led thinking in business, government and education. This brochure gives a snapshot of the initiatives being implemented as part of this strategy: initiatives that will also help achieve our Toward Q2: Tomorrow's Queensland targets of a Queensland that is strong, green, smart, healthy and fair. For example, Unlimited: Designing for the Asia Pacific (Brisbane, Queensland, 4-10 October 2010) is a new international design thinking event and marks a major commitment to establishing Queensland as a hub of design activity in the Asia-Pacific region. Unlimited will afford exciting new opportunities for international collaborations and facilitate an ongoing commitment to solving 21st century environmental, social and economic challenges. By reaching beyond our borders and engaging with the wider Asia-Pacific region we can work together to develop meaningful economic, environmental and social outcomes for all. In doing so, we will embed sustainable and innovative design at the core of Queensland's future development.

Anna Bligh, MP Premier of Queensland


is a process joining creativity and innovation. Good design is a way of thinking; a set of cognitive skills, methods, tools and techniques that define problems, discover solutions and make them real. It can be the linchpin between ideas and market success. To use design effectively we need to have a better understanding of what it is, what it does and what it can contribute. The Queensland Government understands this and is setting an example through its Queensland Design Strategy 2020. It puts good, sustainable design at the core of Queensland's future for all. So we see a Queensland school teacher travel to New York each year as part of the Queensland-Smithsonian (Cooper-Hewitt) Design Museum Fellowship. We see the Queensland Art Gallery inviting the public to enjoy great design through its exhibitions about architecture and fashion. We see the best designing minds in the Asia-Pacific region coming to Brisbane for design triennial Unlimited in 2010. We also see business encouraged to use design to differentiate their products to be more competitive. Good design should be part of our everyday life -- there has never been a better time to harness its power and benefit for the community, the economy and the environment.

University of the Sunshine Coast Chancellory, Lindsay Clare and Kerry Clare/Architectus. Photograph: John Gollings.

Finding real-world solutions

Queensland Design Council

The Queensland Design Council is a high-level strategic body appointed by the Queensland Premier to give advice on design issues and design-led solutions to 21st century challenges. It comprises a range of leading representatives from the design industry, academia, media and the business community. The Council's role is to inform the government's design agenda and assist in the delivery of the Queensland Design Strategy 2020. It will also offer counsel on national and international opportunities, design trends and challenges, and will champion the social, environmental and economic benefits provided by design.

Unlimited: Designing for the Asia Pacific

4-10 October 2010, Brisbane Australia Unlimited will bring together Queensland and Asia-Pacific businesses, governments, the design sector and communities to find ways of using design as a powerful tool for sustainable development and economic and social benefit. It will be the first event of its kind in the Asia-Pacific region, with a program aimed at illustrating the value of design-led thinking, nurturing collaborative business opportunities and showcasing design excellence. `We want to demonstrate how the design process can be used for outcomes that are often not considered as design -- to invert traditional notions of design, beyond aesthetics and products -- to forge new terrain. If we are to effectively address the increasingly large and complex problems and opportunities in the region together, we need new ways of thinking. If there is one thing designers do particularly well, it is to assimilate information and process it creatively, resulting in new approaches and ways of doing things.' Ewan McEoin, Unlimited Creative Director Unlimited will be followed by Optimism: Icograda Design Week 2010, Brisbane 11-17 October, hosted by the Australian Graphic Design Association.


The Queensland Government values design not just for its potential for improving the Queensland lifestyle, but also for its ability to have a strong economic impact. This appreciation of design is evident in the Ulysses program, launched by the Queensland Government in 2009 to assist the state's mainstream businesses to become internationally competitive through design. Ulysses will play a critical role in commercialising innovation for Queensland businesses, and assist them to use design to differentiate their products and services in the global market place.

Taking Queensland design to the world


HEAT is a Queensland Government international marketing campaign highlighting the state's leading names in fashion design and architecture and facilitating the export of this talent to the world. HEAT Architecture is a great success, achieving more than $4 million in global publicity, hosting international design media in Queensland and having a strong presence at major international architecture events such as the Venice Architectural Biennale. As a result, in 2009, architectural exports increased by $8 million. Jobs also increased during 2009, with employment of architects in exporting firms increasing by 70 per cent. The Queensland architects featured in HEAT demonstrate a detailed understanding of designing for subtropical and tropical environments, a commitment to sustainable living and an aesthetic that fits perfectly with the state's distinctive landscape. Queensland fashion designers have a reputation as forward-thinking, flexible and collaborative creative talent offering value and a freshness in their approach to creative solutions. Designers such as Easton Pearson, Chelsea De Luca and Pendragon are achieving global success with fashion, jewellery and footwear. HEAT Fashion, launched at Shanghai World Expo 2010, features Queensland's best established and emerging fashion designers. Like HEAT Architecture, it will increase creative exports and jobs for Queenslanders, and spread the word globally about Queensland's talented fashion designers.

Ari Athans, pearl dome rings, freshwater pearl/sterling silver. Photograph: Ari Athans.

Easton Pearson, Pays dress, Rosemount Australian Fashion Week, Sydney, April 2008. Photograph: Six 6 Photography. Image courtesy: Easton Pearson.

Designing minds

State Library of Queensland

The State Library of Queensland, through the new Asia-Pacific Design Library, aims to develop the best publicly accessible collection of design resources in the Asia-Pacific region, promoting contemporary thought and analysis on design in the region. Through lectures, exhibitions, research support, studios, publications, events and a stronger focus on design collections, the State Library will be a hub for design resources and design activity, as well as a trusted archive for records of historical and contemporary Queensland design and designers. By investing in design collections, a bespoke Design Lounge, Design On-line and a rich program of design activity, the Asia-Pacific Design Library will bring a new focus for partnerships among leading designers and institutions. The State Library also presents the annual Nielson Design Lecture in partnership with Nielson Properties. With the guiding theme, Designing our Future, each year sees an internationally-renowned architect or designer present on their work, ideas and methods to Australian architects, engineers, academics, corporations and businesses associated with the urban environment.

1eighth, designed by Jason Bird (luxxbox) and Paul Fairweather. Photograph courtesy luxxbox.

Queensland-Smithsonian (Cooper-Hewitt) Design Museum Fellowship

It's important to nurture creative links with key design institutions around the globe to develop educational and business opportunities for Queensland. The Cooper-Hewitt Design Museum Fellowship is an annual program for Queensland teachers to travel to New York to study at the Cooper-Hewitt National Design Museum of the Smithsonian Institution. The program aims to develop online learning resources for design educators with the State Library of Queensland. The 2010 Cooper-Hewitt Fellow is Kevin Collins, Technology Education teacher at Barcaldine State School in Western Queensland.

Design on display

Queensland Art Gallery

The Queensland Art Gallery is committed to considering contemporary visual culture in its broadest sense. The Gallery's second site, the Gallery of Modern Art (GoMA), has been home to several key exhibitions of architecture and fashion. In 2008, GoMA hosted Place Makers: Contemporary Queensland Architects, which showcased work by 22 Queensland architects who had residential, public and institutional architecture projects built during the past two decades. In 2009, the Gallery staged its first fashion exhibition, Easton Pearson, surveying 20 years of remarkable design work by Pamela Eastonand Lydia Pearson. This year sees two international fashion design exhibitions hosted at the Gallery, including Hats: An Anthology by Stephen Jones, (27 March - 27 June 2010) organised by the Victoria and Albert Museum, London, and Valentino, (7 Aug - 14 November 2010) Retrospective: Past/Present/Future, designed and realised by Les Arts Décoratifs, Paris, with the assistance of the Valentino fashion house in Italy.

Designing students

In schools

Budding designers throughout regional Queensland can hone their creative talents thanks to the innovative goDesign workshop program hosted by the Queensland University of Technology (QUT) and the Design Institute of Australia (DIA-Queensland Branch). With the first goDesign workshops staged throughout 2010, students at six regional high schools are given hands-on design experience in graphics, product design, interior design, architecture and landscape architecture. The workshops promote the value of design thinking and its importance to regional communities, and give students more information about design as a career option.

In universities and TAFEs

Queensland's design sector is bolstered by a strong academic commitment to design through the University of Queensland, Queensland University of Technology (QUT) and Griffith University/Queensland College of Art (QCA). The School of Design at QUT offers courses across five study areas. The University of Queensland's School of Architecture is also a national leader in architectural education, with Indigenous culture, the history and theory of architecture and sustainable design its key areas of interest. Griffith University's Bachelor of Environmental Design will see the Gold Coast's first architecture degree from 2010. TAFE Queensland offers Advanced Diploma courses in Applied Fashion Design, Technology, Building Design and Engineering Design. Its courses are developed with industry to ensure graduate skills are relevant in today's world.

Kurilpa Bridge, Brisbane, Cox Rayner Architects with Arup. Photograph: Christopher Frederick Jones.

Strengthening Queensland design

Queensland Premier's Design Awards

The inaugural Queensland Premier's Design Awards recognise the importance of design to Queensland's lifestyle and economy through two categories: · the $40 000 Smart State Design Fellowship -- recognises significant contributions made by an individual or team from any industry in developing a design culture in Queensland · the $10 000 Emerging Design Leader Award -- recognises an emerging Queensland designer who embodies excellence in their expertise, talent, skill and commitment to design.

Grants support

The Queensland Government is a significant investor in design in Queensland. Through grants and funding opportunities, it supports local designers and design organisations by investing in projects and activities that demonstrate innovation and creativity in the field of design. Arts Queensland also gives funding to artisan, a peak arts body devoted to presenting and promoting individual quality design. Successful design grant applicants include the Design Institute of Australia, which was funded to curate and deliver a regional touring design exhibition, taking locally produced design to seven regional art galleries in Queensland; the Quench group (Alexander Lotersztain, David Shaw, Surya Graf, Bjorn Rust, Marc Harrison and Jason Bird) which was funded to showcase Queensland design at 2010 Tokyo Design Week; and individual designers such as Fukutoshi Ueno and Christina Waterson, who were supported to develop new, experimental and innovative work.

Innovation is at the core of good design and Queensland designers' skill in this area has brought national and international acclaim in game, industrial and sport design. Companies such as industrial design consultancy CMD work in a range of fields such as information technology, medical, sport and agriculture. CMD has a slew of awards for products such as the flaikTM Generation 1 GPS/GSM tracking device (left), which won the Australian International Design of the Year, the IF Award and the Powerhouse Award. Through an ongoing relationship with flaikTM a Generation 2 device has also been designed.

flaikTM combines GPS and GSM technologies to provide a real time tracking solution for the ski industry allowing users to be located quickly and efficiently on the mountain as well as being able to measure vertical, distance and speed viewing this information via the "Re-live Your Day" web application.

Coral, Alexander Lotersztain/Derlot Editions, Ipswich Courthouse, Ipswich. Photograph: Florian Groehn. Level 16 111 George Street Brisbane Queensland 4000 Australia GPO Box 1436 Brisbane Queensland 4001 Australia Telephone +61 73224 4896 Toll free 1800 175 531 Facsimile + 61 7 3224 4077 Toll Free 1800 175 432

© The State of Queensland (Department of the Premier and Cabinet) 2010. Published by Arts Queensland for the Queensland Government, May, 2010, 100 George St, Brisbane Queensland, Australia, 4000.

Cover image: Pinch Point, Surya Graf, 2007, Alexandra Headland, Sunshine Coast, Queensland. Photograph: Florian Groehn. Dress-Code ` Botan`, Toshi Ueno, multi-versatile stool designed in collaboration with Akira Isogawa. Solid ash and digital print. Photograph: Will Marx.


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