Read APPENDIX 21 text version

MARKETING/MERCATIQUE Sunday, May 23, 2010 / Dimanche, 23 mai 2010 10:45-12:15 Session/Séance 1: Brand Image/ Image de Marque MILAN Chair/Président: Chair Name (Institution) HONORABLE MENTION ­ MENTION HONORABLE Sponsored by the Faculty of Business Administration, Memorial University of Newfoundland Du concept d'image de marque a sa mesure: Une approche par les representations sociales** Nathalie Gardes (Centre de Ressources en Economie Gestion) Sophie Béguinet (Centre de Ressources en Economie Gestion) Jean-Claude Liquet (Centre de Ressources en Economie Gestion) Personnalite de la marque: Mesure, homogeneite et impact sur la satisfaction** Nathalie Gardes (Centre de Ressources en Economie Gestion) Sophie Béguinet (Centre de Ressources en Economie Gestion) Identity Threat and Identity Defending Strategies in Ingredient Branding ** Na Xiao (Queen's University) Fang Wan (University of Manitoba) 2:45-3:45 Session/Séance 2: Relationships in Marketing/ Rapports dans le marketing MILAN Chair/Président: Chair Name (Institution) The Value of Relationships: A Structural Equation Model Study** David Finch (Mount Royal University) An Agency Theoretic Analysis of Advertiser ­ Ad-Agency Relationship**

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Papers published in the Proceedings.

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Ramesh Venkat (Saint Mary's University) Patrick Bonner (Canada Post Corporation)

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4:00-5:30

Session/Séance 3: Consumer Behaviour I/Comportement de Consommateur I MILAN Chair/Président: Chair Name (Institution) Brand Memory Effects of Retronasal Olfaction** David Thomas (Concordia University) Bianca Grohmann (Concordia University) Consumer Responses to Visual Product Newness: The Moderating Effect of Innovativeness, Design Acumen and Uniqueness** Scott Radford (University of Calgary) Peter Bloch (University of Missouri) BEST PAPER ­ PRIX DU MEILLEUR TEXTE Sponsored by the Faculty of Business Administration, Memorial University of Newfoundland Opinion Seeking in Consumer Networks** Seung Hwan (Mark) Lee (University of Western Ontario)

Monday, May 24, 2010 / Lundi, 24 mai 2010 9:00-10:30 Session/Séance 4: Advertising and Marketing Strategy/La Publicité et Stratégie Marketing MILAN Chair/Président: Chair (Institution) The Role of the Environment in Consumer Vehicle Selection and Automotive Advertising Messages** Lisa Watson (University of Regina) Anne Lavack (University of Regina)

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A chaque joueur sa peur: Proposition d'une typologie des jouers pathologiques adaptee a la mise en place de message d'avertissement reposant sur la peur** Linda Lemarié (HEC Montréal) Jean-Charles Chebat (HEC Montréal) Roy Toffoli (L'Université du Québec à Montréal) Hybrid Segmentation of Internet Banking Users** Cataldo Zuccaro (University of Quebec in Montreal) Martin Savard (Independent Consultant) 10:45-12:15 Session/Séance 5: Salesforce Management/Gestion de force de vente MILAN Chair/Président: Chair (Institution) Theorie de l'equilibre au service de l'evaluation de l'evolution de la recherché en force de vente: Une application sur JPSSM** Said Echchakoui (Université de Moncton) Anne Mathieu (Université de Sherbrooke) Revisiting Sales Force Control: An Extended Paradigm** René Y. Darmon (ESSEC Business School) Xavier Martin (Phormaction)

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Papers published in the Proceedings. Papers published in the Proceedings.

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2:15-3:45

Session/Séance 6: Consumer Behaviour II/ Comportement de Consommateur II MILAN Chair/Président: Chair (Institution) A Gift Continues to Give: Why We Re-Gift and How We Feel** Seung Hwan (Mark) Lee (University of Western Ontario) The Role of Knowledge about Forgone Outcome Superiority and Focus on Action Versus Inaction in Regret Formation and Regulation ** Wenxia Guo (University of Manitoba) Namita Bhatnagar (University of Manitoba) Raj Manchanda (University of Manitoba) Consumers' Attribution of Blame in Product Recalls Involving BiNational Products ** Etayankara Muralidharan (University of Manitoba) Sergio Carvalho (University of Manitoba) Hari Bapuji (University of Manitoba)

4:00-5:30

Session/Séance 7: Annual Divisional Meeting/Assemblée annuelle de la division MILAN Chair/Président: John Nadeau (Nipissing University)

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APPENDIX 21

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