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Exhibitor Prospectus

ASDS ANNUAL MEETING

Washington , DC

N O V E M B E R 3 - 6 , 2 0 11

Washington Marriott Wardman Park

2011

Reserve your exhibit space today & meet face-to-face with your target market

ASDS ANNUAL MEETING

Washington , DC

N O V E M B E R 3 - 6 , 2 0 11

Washington Marriott Wardman Park

2011

Physicians want to connect, learn and network at exhibitions.

Engage with Your Target Audience in Washington, DC, November 3-6, 2011

Meet face-to-face with cosmetic dermatologists and dermatologic surgeons at the ASDS Annual Meeting to develop brand preference, increase year-end revenue, and boost your competitive edge in the growing market of cosmetic dermatology and dermatologic surgery. Creating preference for your product or service only happens face-to-face. The American Society for Dermatologic Surgery (ASDS) Annual Meeting is the most comprehensive educational experience for leaders in the fields of cosmetic and reconstructive dermatologic surgery, Mohs micrographic surgery and cutaneous oncology, and general dermatology. More than 800 physicians and other healthcare professionals are expected to come to Washington, D.C. to increase their understanding of sophisticated innovations in dermatologic research, technology, products and services. We invite you to share your knowledge and expertise with these cosmetic dermatologists and dermatologic surgeons.

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Table of Contents

Who's Who in ASDS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Why Exhibit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Who Exhibits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Past Exhibitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Who Attends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6-7 General Information & Promotions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8-9 Key Contacts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Booth Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 Important Dates & Deadlines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 Exhibit Floor Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 2010 Corporate Supporters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12 Advertising Rates & Specifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13 Rules & Regulations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14-16 Exhibit Space Application . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17 Advertising Space Reservation Form . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19 Hotel Door Drop/Tote Bag Insert Application . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21 Silent Auction Donation Form . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23 Future Meetings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24

WHO's WHO IN THE ASDS?

Founded in 1970, the ASDS is the largest specialty organization in the world exclusively representing dermatologic surgeons, board-certified physicians who are specifically trained to treat the health, function and appearance of the skin and soft tissue with both medically necessary and cosmetic procedures. For more i n f o r m a t i o n o n t h e A S D S , p l e a s e v i s i t w w w. a s d s . n e t . 2010-2011 ASDS OFFICERS President Richard G. Bennett, MD Santa Monica, Calif. President-Elect Susan H. Weinkle, MD Bradenton, Fla. Vice President Timothy C. Flynn, MD Cary, N.C. Secretary Thomas E. Rohrer, MD Chestnut Hill, Mass. Treasurer Seth L. Matarasso, MD San Francisco, Calif. Immediate Past President Jeffrey S. Dover, MD, FRCPC Chestnut Hill, Mass. ASDS BOARD OF DIRECTORS Murad Alam, MD Chicago, Ill. Arielle N. B. Kauvar, MD New York, N.Y. Jeffrey A. Klein, MD San Juan Capistrano, Calif. Suzanne L. Kilmer, MD Sacramento, Calif. E. Victor Ross, MD San Diego, Calif. Mark G. Rubin, MD Beverly Hills, Calif. Roberta Sengelmann, MD Santa Barbara, Calif. Abel Torres, MD Loma Linda, Calif. Historian/Parliamentarian Stephen H. Mandy, MD Miami Beach, Fla. Resident Representatives Aerlyn Dawn, MD Bryn Mawr, Pa. Oliver Perez, MD Pittsburgh, Pa. Journal Editor William P. Coleman, III, MD Metairie, La. Executive Director Katherine J. Duerdoth, CAE Rolling Meadows, Ill.

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WHY EXHIBIT?

With physicians' decreased level of accessibility, the ASDS meeting gives your company the opportunity to meet face-to-face with current and future key decision makers in the field of cosmetic and dermatologic surgery . The meeting will allow your company to . . . Meet your market face-to-face and get acquainted with new prospects Develop brand preference Reinforce relationships with existing customers Sell your products and services Obtain qualified leads Leverage your brand image to introduce new products and services Secure a strategic marketing advantage over your competition Research the future needs of your market Attend scientific educational sessions Stay apprised of the latest trends in cosmetic surgery and dermatologic surgery

ASDS will help you maximize your exposure as an exhibitor. FEATURES TO ENHANCE BOOTH TRAFFIC:

Poster Presentations held in the exhibit hall Two breakfasts held in the exhibit hall ­ NEW! All breaks and two lunches held in the exhibit hall Wine and Cheese Reception held in the exhibit hall Exhibit space located in close proximity to the educational sessions, promising high impact and great traffic flow Virtual tradeshow on the ASDS website for 2 months before the show and 2 months after the show Daily onsite promotions and activities Extensive onsite recognition of exhibitors and corporate supporters Pre-event promotion, including web site postings, registration brochure advertising, public relations...and more!

WHO EXHIBITS?

The ASDS Annual Meeting is the perfect sales and marketing venue for suppliers, consultants, and/or developers serving the dermatology and dermatologic surgery market . The following companies should exhibit: Pharmaceuticals specific to dermatology Surgical instruments, supplies and equipment Dermal fillers Neurotoxins Cosmetics/skin care products Cosmeceuticals Aesthetic surgery Office/practice management products and software Lasers and other light based technologies Digital photography and imaging systems Publishing & education materials Accreditation organizations Laboratory Services Internet/website services Finance management services Microscopes Skin closure/sutures Computer software Garments Any product(s)/ service associated with the diagnosis and treatment of dermatologic conditions/diseases 4

Return your exhibit application by April 20, 2011 to be included in the first round of booth assignments.

PAST EXHIBITORS

3Gen, LLC Accreditation Association for Ambulatory Health Care AccuView Imaging ACIGI Relaxation / Dr. Fuji Acuderm, Inc. Advanced Bio-Technologies, Inc. Advanced Dermatology Management, Inc./ South Beach Symposium Aesthera The Aesthetic Guide AGI Dermatics Allergan Alma Lasers American Express American Academy of Dermatology American Institute of Aesthetic Medicine American Society for Dermatologic Surgery AngioDynamics Aprilage, Inc. Avidas Pharmaceuticals Axia Medical Solutions BASIS Medical Technologies Beiersdorf, Inc. BellaNovus Development Co. LLC Biodermis Biolife Biopelle, Inc. CaerVision Canfield Imaging Systems CareCredit Care-Tech Laboratories Clarisonic CleveX Coapt Systems CONMED Corporation Consolidated Pathology Consultants CoolTouch CosMedical Technologies Cosmetic Surgery Suppliers, Inc. Cosmetic Surgery Times / Dermatology Times Cutera Cynosure Cytori Therapeutics, Inc. DEKA Medical Delasco Del-Ray Dermatologicals Demetech Corporation DentalEZ Group Derm MD DermaMed International DermaNeedle DermaSweep Dermatology Foundation DermAvance Pharmaceuticals, Inc. Dermik, a business of sanofi-aventis Dermpath Diagnostics Dermpath Lab of Central States (DLCS) Doctors Pathology Services DUSA Pharmaceuticals Eclipse Edge Systems Corporation Eleme Medical Ellis Instruments, Inc. Ellman International, Inc. Elsevier / Saunders / Mosby EltaMD Skincare emed, Inc. Enhanced Image Technologies Ethicon, Inc. Fallene, Ltd FotoFinder Systems, Inc. Galderma Laboratories, LP Global Pathology Laboratory Services GO Telford Laboratory Graceway Pharmaceuticals, LLC HCG True Diet.com Histopath Lab HK Surgical, Incorporated Hopewell Pharmacy human med AG i.e. aesthetics Incredible Marketing Innovative Optics, Inc. International Society for Dermatologic Surgery IntraOp Medical Invasix Iredale Mineral Cosmetics IRIDEX Corporation IS Clinical by Innovative Skincare Jan Marini Skin Research, Inc. Johnson & Johnson Consumer Products Company Journal of Drugs in Dermatology Lasering USA Lending Lasers Likewise Incorporated Lipose Corp. LipoSonix Incorporated Liposuction.com Lippincott, Williams & Wilkins LocateADoc.com / Mojo Interactive Lumenis Lutronic MDTablet, LLC MedEsthetics Magazine MedForward, Incorporated Medical Alliance Services Medicis Aesthetics, Inc. MedNet Technologies MELA Sciences, Inc. Mentor Worldwide, LLC Mercedes Medical Merz Aesthetics, Inc. Merz Pharmaceuticals Microsurgery Instruments, Inc. Midmark Corporation Miramar Labs, Inc. MJD Patient Communication MMR Technologies Inc. MTI Muhlbauer Dermatopathology Lab Neocutis, Inc. NeoGraft Neutrogena New Body Lasers NexTech NIA24 / Niadyne, Inc. NoIR LaserShield Obagi Medical Products, Inc. Oculus Innovative Sciences, Inc. OmniPath Diagnostics One Stop Pharmacy Inc. Ortho Dermatologics Osyris Medical USA Palomar Medical Technologies, Inc. PCA SKIN PhotoMedex Pierre Fabre Dermo - Cosmetique USA Procter & Gamble Quality Medical Publishing Ra Medical Systems ResultSet, Incorporated RGP, Inc. Rhytec, Incorporated Sandstone Medical Technologies Sciton Sigvaris, Inc. Skin and Aging Skin Cancer Foundation, The SkinCare Specialty Systems, Incorporated SkinCeuticals - L'Oreal Active Cosmetics Division SkinMedica, Inc. Smile Reminder Solta Medical Sound Surgical Technologies Stiefel, a GSK Company Suneva Medical Syneron / Candela Tanda Skincare TeleVox Theraplex Company ThermoTek, Inc. Tiemann Surgical Topix Pharmaceuticals, Inc. Travel Tech Mohs Services, Inc. Tulip Medical Products Ulthera Inc. UltraShape NA, Inc. Understand.com Unilever Verdure Botanoceuticals Viora Incorporated Viscot Medical, LLC Vital Science Corporation Wells Johnson Wiley-Blackwell Publishing Wound Care Technologies Yodle Young Pharmaceuticals, Inc. Zeltiq Aesthetics

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4239

4000

3892

WHO ATTENDS?

2568 Your

3000

2000

Dermatologists and dermatologic surgeons come to the ASDS Annual Meeting seeking information on the latest products and services to improve their practice and quality of patient care.

Customers Are Here

1000

Past ASDS Annual Meeting Attendance

Year Total Medical Registrants (not including exhibitors) Physician Registrants (Members, Non-Members, Residents) Non-Physician Registrants (Surgical Assistants, Office Staff, Guests) Breakdown of Residents/Fellows in Training (this # is included in Physician Registrants)

0

2002

2003

2004

2005

2006

2007

2008

2009

2010

2010* (Chicago, IL) 2009* (Phoenix, AZ) 2008 Hospital Based (Orlando, FL) 6.0% 2007 (Chicago, IL) Multispecialty 2006 Group 10.4% (Palm Desert, CA)

881 768 802 901 764

797 694

Single Specialty Group 737 38.4%

84 74 65 92 92

149 106 122 160 127

809

Solo Practice672 28.4%

*Joint Meeting with ASCDAS Academic 26.8%

ASDS Member Practice Focus**

6000

5404 Skin Cancer/Mohs, 5286 5120 5070Reconstruction 64.5% 4669 4239 3892 4711

What Attracts ASDS Members to the Exhibit Hall**

Opportunity to: View New Products, devices and Equipment Exchange Information with Exhibitors Make a Purchase View Technical/Poster Exhibits Collect Product Samples Obtain Food & Beverages % of ASDS Members 87.0% 45.5% 28.9% 28.0% 22.8% 18.7%

5000

Medical/Therapeutic 55.1% Cosmetic 53.0%

4000

3000

2568

2000

1000

0 2002 2003 2004 2005 2006 2007 ASDS Member Practice Type(s)** 2008 2009 2010

Hospital Based 6.0% Multispecialty Group 10.4% Academic 26.8%

Single Specialty Group 38.4%

Solo Practice 28.4%

**Data obtained from 2010 ASDS member survey

Skin Cancer/Mohs, 6 Reconstruction 64.5% Medical/Therapeutic 55.1%

According to the ASDS 2009 Procedures Survey, following are the top procedures performed by dermatologic surgeons:

% of ASDS Members who perform the procedure 94%

Procedure

Skin Cancer Treatment (Mohs, ablative, excisional, photodynamic) Botulinim Toxin (wrinkles, hyperhydrosis, migraines) Dermal Fillers Laser & Light Treatments (PDT, tattoo removal, hair removal, birthmark and scar removal) Resurfacing (laser, chemical peel, cryo-peel microdermabrasion, dermabrasion, coblation) Vein Treatment (laser/light sources, sclerotherapy, electrosurgery, endovenous radio-freq ablation, ambulatory phlebectomy, endovenous laser, etc.) Scar Revision Non Ablative Skin Rejuvenation (laser, LED light, RF device, IPL/non-laser sources) Body Contouring (liposuction, tissue tightening, laser lipo, cellulite reduction)

78% 72% 69%

68%

66%

64% 57%

21%

ASDS Membership Growth Since 2002

6000

5070 5120 5286 5404

5000

4239 3892

4669

4711

4000

3000

2568

2000

1000

0

2002

2003

2004

2005

2006

2007

2008

2009

2010

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Single Specialty Group

GENERAL INFORMATION & PROMOTIONS

Meeting Location & Headquarters Hotel

Washington Marriott Wardman Park 2660 Woodley Road NW Washington, DC 20008 Phone: 202-328-2000

Discounted Housing Rates

Discounted housing rates will be provided to exhibiting companies in the Exhibitor Service Kit, which will be emailed in July 2011 to the key contact for each company.

Exhibits are located in halls A & B of the Washington Marriott Wardman Park Hotel.

Corporate Support

Meeting Dates

November 3-6, 2011

EXHIBITOR SCHEDULE Installation of Exhibits

Wednesday, November 2 ... 8:00 am - 5:00 pm Thursday, November 3 ....... 7:00 am - 10:00 am All booths MUST be set and empty crates MUST be removed by 10:00 am Thursday so the aisles may be cleaned before show opening at 12:30 pm. Booths that are not set by 10:00am will lose priority points and may incur a fine.

Achieve a higher return on your exhibit investment and maximize your presence at the Society's most important educational event of the year. We offer a wide range of opportunities at the meeting to provide your company with exceptional visibility, outreach and value. Corporate supporters will receive benefits based on the total amount of support funds provided. Benefits range from complimentary passes to educational sessions, invitations to the exclusive President's Dinner and President's Reception, and complimentary hanging banners acknowledging your company's support. Please see the 2011 Partnership Opportunities brochure for complete details. 2010 Corporate partners will have the first right of refusal for 2011 activities. Other activities are available on a first come, first served basis.

Advertising

Exhibit Hours

Thursday, November 3 ... 12:30 pm ­ 5:00 pm Friday, November 4 ........ 8:00 am ­1:30 pm & 3:00 pm ­ 7:00 pm Saturday, November 5.... 8:00 am ­ 2:00 pm

Dismantling of Exhibits

Reinforce your message through advertising. See page 13 for rates, specifications and space reservation deadlines for the Preliminary Program/Registration Brochure and Final Program. Both of these publications offer a qualified target audience to promote your products and services. 2010 advertisers will have the right of first refusal for premium positions. A space reservation form is located on page 19.

Saturday, November 5.... 2:00 pm ­ 7:00 pm Please note: Packing of equipment, literature or dismantling of exhibits will not be permitted until after the exhibit hall officially closes. Exhibitors who dismantle early or do not keep their booths staffed and operational until the official closing time jeopardize their participation at future ASDS meetings and may lose priority points.

Donate to the Silent Auction and Increase Your Exposure and Booth Traffic

Exhibitor Registration

Wednesday, November 2 ....... 7:00 am ­ 5:00 pm Thursday, November 3 ........... 7:00 am ­ 5:00 pm Friday, November 4 ................ 7:00 am ­ 7:00 pm Saturday, November 5............ 7:00 am ­ 2:00 pm

Unopposed Exhibit Hours

(Breakfast, beverage breaks, lunches & receptions in the exhibit hall)

This outstanding marketing opportunity allows you to build awareness for your products and services while showing your customers that you support their professional organization and the field of dermatologic surgery by promoting the growth of our specialty. The Silent Auction will be held on Thursday evening at the Welcome Reception. Companies will display their donations in their exhibit booth on Thursday. This will encourage attending physicians to visit the booths that have items to bid on. The ASDS will promote the booths that are participating in the Silent Auction in various onsite materials. Last year's exhibitor participants had rave reviews on how many attendees came to their booth to bid on and view their donations. All donations are tax deductible! Past donations range from company products to small electronics, game tickets and vacation/ spa packages. Please see page 23 for a donation form. Simply return it at your earliest convenience so we can recognize your support in the Preliminary Program/Registration Brochure, Final Program, Silent Auction brochure and other onsite materials.

Thursday, November 3* . . . . 12:30 pm ­ 2:00 pm 3:15 pm ­ 4:00 pm Friday, November 4 . . . . . . . . . 8:00 am 10:15 am 3:00 pm 5:30 pm ­ ­ ­ ­ 9:00 am 11:00 am 3:45 pm 7:00 pm

Saturday, November 5. . . . . . . 8:00 am ­ 9:00 am 10:00 am ­ 10:45 am 12:30 pm ­ 2:00 pm Please Note: All of the above times are subject to change.

Meeting Space Requests

Networking Opportunity

All exhibitors are invited to attend the 11th Annual ASDS Silent Auction to network with attending physicians and bid on displayed items on Thursday evening, November 3rd, from 5:30pm to 7:00pm. The Auction will be held outside the exhibit hall in 2011 based on feedback we received from the 2010 Annual Meeting. However, the Auction offers your company representatives an important opportunity to network with attendees.

Meeting space request forms will be included in the Exhibitor Service Kit emailed to exhibitors in July 2011. The ASDS strictly prohibits the scheduling of any exhibitor events, including those for company personnel only, at times that conflict with the Association's scientific program, exhibit hours or social activities. Only companies exhibiting at the ASDS Annual Meeting will be permitted to reserve meeting space. The only approved meeting times will be on Wednesday evening, November 2, 2011 . Limited space is available on a first come, first served basis. All functions must have ASDS approval.

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Membership Mailing Lists

Drive traffic to your booth by communicating with potential Annual Meeting attendees. Exhibitors have the opportunity to purchase the ASDS membership mailing list at a 20% discount. The standard mailing list rate is $850 for one-time use. Exhibiting companies, however, may purchase the list for $650. Take advantage of this opportunity to promote your participation in the meeting and tell physicians why they should visit your booth. Please note that the list is for one-time use and the ASDS must approve all mailers in advance. Please go to www.asds.net for a mailing list order form, or contact Dana Brown, Trade Show and Ad Sales Specialist, at 847-956-9136.

KEY CONTACTS

Exhibit Space & Advertising

Dana Brown Trade Show and Ad Sales Specialist American Society for Dermatologic Surgery (ASDS) 5550 Meadowbrook Drive, Suite 120 Rolling Meadows, IL 60008 Main Phone: 847-956-0900 Direct Phone: 847-956-9136 Fax: 847-956-0999 Email: [email protected] www.asds.net

Hotel Door Drop Inserts

Be one of the first to reach out to attendees onsite. A hotel door drop insert is a great way to get the attention of meeting attendees. A bag containing product literature and/or product samples will be delivered directly to the Society's official room block at the Washington Marriott Wardman Park hotel on Wednesday evening, November 2, 2011, putting your company in the forefront as attendees plan their trip to the exhibit hall on Thursday afternoon. The door drop provides a convenient and unique way to reach your target audience and puts your company information in the hands of attendees before the exhibit hall opens! The cost is $3,000 per insert. See page 21 for an application form.

Commercial Support

Tara Azzano Director of Development and Industry Relations American Society for Dermatologic Surgery (ASDS) 5550 Meadowbrook Drive, Suite 120 Rolling Meadows, IL 60008 Main Phone: 847-956-0900 Direct Phone: 847-956-9128 Fax: 847-956-0999 Email: [email protected] www.asds.net

Tote Bag Inserts

Official Decorator and Drayage Contractor

Shepard Exposition Services Customer Service Phone: 410-737-9270 Email: [email protected] www.shepardes.com

Set yourself apart and drive traffic to your booth by including company literature or a promotional piece in the physician tote bags, given to every attendee at registration. The cost is $2,000 per insert. See page 21 for an application form.

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BOOTH INFORMATION

Booth Prices - SAME AS 2010!

10'x10' - $2,500 10'x20' - $5,000 10'x30' - $7,500 20'x20' - $10,000 20'x30' - $15,000

Important Dates & Deadlines

April 20, 2011 May 2011

Exhibit Space Application due along with full payment Booth assignments emailed to key contact Space reservation forms due for advertisement in Preliminary Program/Registration Brochure Ad materials due for advertisement in Preliminary Program/Registration Brochure Exhibitor Service Kits emailed to all companies who are paid in full Discounted housing information included in the Exhibitor Service Kit Space reservation forms due for advertisement in Final Program Last day to submit company/product description for Final Program Ad materials due for advertisement in Final Program Exhibitor Badge Registration Form due Silent Auction Donation Form due Reservations for tote bag insert/ hotel door drop insert due Oct. 5, 2011 Laser Safety Review Form due (if your company will be exhibiting a laser in its booth) All tote bag inserts/hotel door drop inserts must be approved

assignments.

Exhibit applications, along with full payment, are due April 20, 2011 in order to be included in priority point space

Your booth includes: Pipe and drape (all non-island booths) 4 complimentary booth personnel badges per 100 square feet of exhibit space One complimentary Day Pass per 100 square feet of exhibit space. The Day Pass will allow any individual from your company to attend the General & Scientific Sessions One free pre-registration list two weeks prior to the meeting One free final registration list after the meeting One complimentary Final Program Free listing in the ASDS virtual exhibit hall for 2 months prior to the show and 2 months after the show Free listing in ASDS publications, including Currents, the Annual Meeting Preliminary Program/Registration Brochure and the Annual Meeting Final Program

May 11, 2011

May 23, 2011

July 2011

Aug. 26, 2010

Exhibit Space Application

To apply for booth space, complete the Exhibit Space Application on page 17 and return it with full payment to the address listed on the bottom of the form.

Aug. 31, 2011

Sept. 16, 2011

Booth Payments

If paying by credit card, you may fax your signed application and full payment information to 847-956-0999. If paying by check, please make all checks payable in U.S. dollars to the American Society for Dermatologic Surgery and mail your payment to: American Society for Dermatologic Surgery 3621 Solutions Center Chicago, IL 60677-3006

(The above address is for US mail only. Please do not send overnight packages to this address.)

Oct. 3, 2011

Booth Assignments

All exhibit contracts received on or before Wednesday, April 20, 2011 will be included in the initial round of space assignments made on a priority point basis. For detailed priority point information, please see page 14. Those applications received after April 20, 2011, will be assigned space on a first come, first served basis. Those companies that submit an exhibit contract on or before April 20, 2011 will receive their booth assignment in May 2011.

Oct. 12, 2011

Standard Booths

All booths are 10'x10' or multiples thereof. An identification sign will be supplied for all non-island booths. Linear booths will have an 8' high draped back wall and 3' high side drapes. Complete details about linear and island booth formats can be found on page 16.

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ASDS Annual Meeting November 3-6, 2011 Washington, DC

Washington Marriott Wardman Park Exhibit Halls A & B

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THANK YOU TO OUR 2010 CORPORATE SUPPORTERS

PLATINUM LEVEL SUPPORTERS

GOLD LEVEL SUPPORTERS

SILVER LEVEL SUPPORTERS

BRONZE LEVEL SUPPORTERS

COPPER LEVEL SUPPORTERS

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ADvERTISING RATES & SPECIFICATIONS

· Preliminary Program/registration Brochure · Final Program

Build your brand name and direct traffic to your exhibit booth by advertising in these two important publications!

· ThePreliminary Program/Registration Brochure is a vital tool for attendees to plan their meeting agenda, including which exhibits to visit! The Preliminary Program will be mailed in June 2011 to over 6,000 physicians, including all ASDS members, plus U.S. physicians with an interest in dermatologic surgery. · TheFinal Program is an invaluable meeting guide, and with abstracts and reference materials, it's useful for years to come! Distributed onsite to over 800 expected attendees.

ASDS ANNUAL MEETING

Washington , DC

N O V E M B E R 3 - 6 , 2 0 11

Washington Marriott Wardman Park

2011

CIRCULATION

Preliminary Program/Registration Brochure: 6,000+ Final Program: 800+

PLACEMENT POLICY

With the exception of preferred positions, placement of ads will be at the sole discretion of the ASDS. Preference will be given to 2010 advertisers and by postmarked date of space reservation.

UNIQUE SUPPORT OPPORTUNITIES AvAILABLE

Maximize your exhibit investment with premium exposure -- your company logo on the front cover of the publication and a special position full color ad. Preliminary Program/Registration Brochure exclusive support $20,000 Final Program exclusive support $10,000

PAYMENT POLICY

No agency commissions. No cash discount. Advertisers will be invoiced upon publication. Terms: 15 days.

CANCELLATION POLICY

Space reservations canceled prior to reservation deadlines will be released without obligation. Cancellations made after reservation deadlines will be billed at the full amount.

2011 ADvERTISING RATES

Ad Unit Cover 2* Cover 3* Cover 4* Opposite Table of Contents* Opposite President's Welcome* Full Page (Run of Book)* 1/2 Page Vertical (ROB) 1/2 Page Horizontal (ROB) Dimensions 7" x 10" 7" x 10" 7" x 10" 7" x 10" 7" x 10" 7" x 10" 3 1/2" x 10" 7" x 5" Black & White N/A N/A N/A N/A N/A $1100 net $800 net $800 net 4-Color Process $2500 net $2400 net $2600 net $2200 net $2200 net $1980 net $1650 net $1650 net

*Bleed size 8 1/2" x 11 1/8" (Live area 7 3/4" x 10 3/8")

Trim size 8 1/4" x 10 7/8".

CLOSING DATES

Space reservations due Materials due Publication date

PRELIMINARY PROGRAM/ REGISTRATION BROCHURE

May 11, 2011 May 23, 2011 June, 2011

FINAL PROGRAM

August 26, 2011 September 16, 2011 November 3-6, 2011

Send space reservations to:

Dana Brown Trade Show and Ad Sales Specialist American Society for Dermatologic Surgery 5550 Meadowbrook Drive, Suite 120 Rolling Meadows, IL 60008 Direct: 847-956-9136 Fax: 847-956-0999 [email protected]

PRODUCTION SPECIFICATIONS

Publication size is 8 1/4" x 10 7/8". For bleed, add 1/8" to each side for total size of 8 1/2" x 11 1/8". Keep live matter 1/4" away from all trim edges. Electronic files required . Ads are accepted in non-editable high resolution PDF, TIFF or EPS formats. All fonts and graphics must be embedded in the files. Ads with critical color requirements MUST be accompanied by TWO proofs with color suitable for press matching. Without proofs, color accuracy is NOT guaranteed.

Send ad materials to:

ASDS c/o Anne Allodi Designs, Inc. 2609 School Dr. Rolling Meadows, IL 60008 Ph 847-342-9092 Email (20MB max): [email protected]

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RULES & REGULATIONS

By applying for exhibit space, a company agrees to adhere to all conditions and regulations outlined in the Exhibit Prospectus. The following rules and regulations have been designed for the benefit of all exhibitors. The American Society for Dermatologic Surgery (ASDS) requests full cooperation of the exhibitor in their observance. Please be sure that your promotional department or anyone else involved in the arrangement for your exhibit has a copy of these rules and regulations. It is the responsibility of the exhibiting company to see that all booth personnel are aware of and adhere to these rules and regulations and conduct themselves in a professional manner throughout the meeting. All matters in question not specifically covered by the rules and regulations are subject to the decision of the Annual Meeting leadership through the staff or Board of Directors. ASDS may grant permission to exhibit subject to such special conditions or limitations as they deem necessary to assure that an exhibit satisfies the basic criteria for technical exhibits.

ADvERTISING ­ PROMOTIONS

referencing or linking to educational presentations within any ASDS educational content is prohibited, including mention of abstract or session titles, faculty names, etc.

ATTENDANCE AT EDUCATIONAL SESSIONS

The ASDS reserves the right to change the exhibit floor plan, without consultation of contracted exhibitors, if conflicts arise regarding space requests or conditions that are beyond the Society's control. The ASDS reserves the right to relocate an exhibitor at any time, with the understanding that if the exhibitor does not agree with such relocation to the extent that the exhibitor cannot participate in the ASDS Annual Meeting, the full payment for exhibit space will be refunded.

BADGES/BOOTH CONDUCT

Exhibitors are allotted one Day Pass per 100 square feet of booth space to attend the plenary educational sessions (not including ticketed sessions). Exhibitor personnel are expected and required to attend as a silent observer and cannot participate in the session in any way. Exhibitors may not influence the content for educational sessions and/or participate in the questions and answers. Any company/attendee reported as interfering with the open forum of ideas and research during the annual meeting will be brought before the ASDS Professional Conduct Committee.

AMERICANS WITH DISABILITIES ACT

Each exhibitor shall be responsible for compliance with the Americans with Disabilities Act of 1992 (ADA) with regard to their booth space, including, but not limited to, wheelchair access.

ASSIGNMENT OF SPACE

Exhibit items, advertising literature, or pamphlets that are distributed may contain only recognized indications and claims. Advertising in any media that particular products or services have been exhibited at the Annual Meeting or in a manner that could be construed as an endorsement by the ASDS or by its members is prohibited. The use of the ASDS logo, seal of approval, trademarks or other similar property rights including those that are in disuse may not be used in connection with any product or advertising materials displayed or disseminated at the Annual Meeting. Exhibitors shall not transmit nor permit anyone to transmit a description of any part of the Annual Meeting by means of radio, television, cable, videotape or other method of transmission of aural or visual reports without the written permission of Katherine J. Duerdoth, CAE, ASDS Executive Director. Advertising materials cannot be distributed outside the exhibitor's booth. This applies to distributing flyers, handbills, invitations, magazines, or other advertising materials to hotel rooms of Annual Meeting attendees. Canvassing or distributing materials in any part of the facilities used by the ASDS Annual Meeting is forbidden. Exhibitor promotional/advertising activities, including but not limited to, mobile billboards, building billboards/ advertisements, and any similar types of activities are prohibited within 500 feet of the meeting facility. Violation of this policy will result in immediate shutdown and dismantle of the exhibitor's booth and prohibition of the company from exhibiting at the following year's Annual Meeting.

EDUCATIONAL CONTENT

Exhibit space is assigned on a priority point system. The criteria for issuing points is based upon the number of booths purchased, years of participation, level of corporate support, and frequency of advertising in ASDS publications. 3 points for each 10'x10' booth purchased, 1 point for every year of participation in the Annual Meeting, 1 point for every year a company advertises in the Preliminary Program or Final Program, and 5 points for Platinum Level Supporters, 4 points for Gold Level Supporters, 3 Points for Silver Level Supporters, 2 Points for Bronze Level Supporters and 1 Point for Copper Level Supporters. The number of points accumulated will determine priority assignment. Assignment of space will be made upon completion, in full, of the application process. Booth size requirements, the booth numbers preferred, date the application was received and proximity of competitive or complementary firms will also be taken into consideration. Notification of acceptance is given provided return of completed contract and payment of space. Companies who have not exhibited at a past ASDS Annual Meeting will be required to submit product brochures, company literature, or product samples to ensure that the products or services exhibited are consistent with the interests and educational values of the American Society for Dermatologic Surgery. The ASDS may refuse to accept the application of any company whose display of goods or services is not compatible with the general character and objectives of the ASDS. Companies that have merged with, been purchased by, or have purchased another company may use the exhibit history from either company, whichever is more favorable, but not the combined history of both companies. The sale of a product, product line, certain technology or certain assets to another company will be considered to transfer priority points only if and to the extent determined by the ASDS in its sole discretion.

All representatives of exhibiting firms must register and wear the official exhibitor badge for admission to and while in the exhibit hall. Company badges will not be accepted in lieu of the official badge. Exhibitors may not deface or mark badges in any manner. Affixing stick-on items, punching, stamping or marking badges is not permitted. Individuals who do not have badges will not be permitted into the exhibit area. All booth representatives need to be registered with the ASDS by October 3, 2011. Your booth fee entitles you to up to four (4) complimentary booth personnel for each 10'x10' booth purchased. If additional booth personnel are needed to staff the booth, they must be registered for the meeting at an additional charge. The ASDS has a zero tolerance policy for false certification of individuals as exhibitor's representatives, office personnel of a physician's office, misuse of a member registration badge or any other method used to assist unregistered/registered persons to gain admission to the exhibit floor or scientific sessions. If an exhibitor violates this policy it will be cause for expelling the violator from the meeting, and removing a violator's exhibit from the floor without obligations on the part of ASDS. Any exhibiting company representative caught misrepresenting themselves at the meeting may cause their company to be prohibited from exhibiting at future meetings. Exhibit personnel may NOT enter another exhibitor's booth without obtaining permission. Lingering in the aisles surrounding another exhibitor's booth for the purpose of obtaining product information or distracting other booth personnel is strictly prohibited.

CHILDREN

Children under 18 years of age are NOT permitted to enter the exhibit hall at any time during the meeting. This restriction includes installation, exhibition and dismantling hours. If children are present, they will be required to leave the hall immediately.

FOOD & BEvERAGE

As an ACCME Accredited provider, the ASDS must ensure all guidelines are followed with regard to educational content that is fair, balanced, and free of commercial bias. As part of the ACCME Guidelines for Commercial Support, there must be clear separation between continuing medical education and any commercial promotional activities. As such, promotions

Exhibitors may serve or dispense food or beverages on the exhibit floor. However, you must complete the booth catering form located in the Exhibitor Service Kit emailed to exhibitors in July 2011. All food and beverages served in the exhibit hall must be provided by the hotel caterer, with the exception of individually wrapped, bite-sized pieces of candy. Candy may be supplied by the exhibitor.

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SOCIAL & EDUCATIONAL FUNCTIONS

FDA REGULATIONS

LASER PRECAUTIONS

No industry/exhibitor hosted social functions, product demonstrations, or educational meetings are allowed during the ASDS Annual Meeting, unless they are approved supported opportunities offered by the Society. ASDS offers a variety of opportunities for exhibiting companies to support ASDS Annual Meeting events as outlined in the 2011 Partnership Opportunities Brochure.

MEETING SPACE REQUESTS

Meeting space request forms will be included in the Exhibitor Service Kit emailed to exhibitors in July 2011. The ASDS strictly prohibits the scheduling of any exhibitor events, including those for company personnel only, at times that conflict with the Association's educational program, exhibit hours or social activities. Only companies exhibiting at the ASDS Annual Meeting will be permitted to reserve meeting space. The only approved meeting times will be on Wednesday evening, November 2, 2011. Limited space is available on a first come, first served basis. All functions must have ASDS approval.

BOOTH ACTIvITIES/DEMONSTRATIONS/Av

Exhibitors must abide by all applicable Food and Drug Administration (FDA) regulations, including but not limited to any or all approved requirements. Exhibitors are reminded that the FDA prohibits the advertising or other promotion of investigational or unapproved drugs or devices. Products which are not FDA approved for a particular use in humans or which are not commercially available in the U.S. will be permitted to be displayed only when accompanied by appropriate signs that indicate the device's FDA clearance status. The signs must be easily visible and placed near the device itself and on any graphics depicting the device. The FDA forbids the promotion of approved drugs or devices for unapproved uses. In addition, under FDA rules, the background of the exhibit must show the generic name of any product featured. If the FDA or a court of competent jurisdiction determines that a company's exhibit at an ASDS Annual Meeting is in violation of any FDA regulations, including but not limited to the promotional restrictions and rules described above, the company will be subjected to sanctions, including but not limited to the exclusion from exhibiting at subsequent ASDS Annual Meetings.

GIvEAWAYS TO PHYSICIANS

In keeping with the recommended safety precautions for lasers, the ASDS Annual Meeting has adopted policies for laser exhibitors. A description of each piece of laser equipment and its safety features must be submitted in writing to the ASDS Trade Show and Ad Sales Specialist by October 5, 2011. A member of your staff must be present in the exhibit hall to demonstrate safety features. Details about the specific time and place of the laser safety demonstration will follow under separate cover. If an exhibitor fails to comply with these policies, the exhibitor shall be prohibited from using lasers in conjunction with its exhibit.

LIABILITY AND INDEMNIFICATION

The exhibitor is permitted to demonstrate, within the confines of the booth, the firm's equipment and to make informal presentations regarding the product line or service in the booth. However, other attention-getting devices in the form of entertainment, amusement, or demonstrations of non-product items or services must be approved in writing by the ASDS Trade Show and Ad Sales Specialist. Only such approved activities in keeping with the professional manner of the technical exhibits program will be permitted. All demonstrations shall be confined to the space allocated each exhibitor. The use of other than closed-sound systems will be permitted only with the prior written approval of the ASDS Trade Show and Ad Sales Specialist. Any exhibit may be closed if deemed to have an excessive noise level. Inspection of the exhibit hall will be made during installation hours. Every effort will be made to advise exhibitors of any deviation from exhibit rules at that time. Exhibitors must make all corrections requested by show management at their own expense or risk removal from the exhibition without notice and without obligation on the part of the ASDS for any refund whatsoever.

CANCELLATIONS OR REDUCTIONS IN BOOTH SPACE

The American Medical Association (AMA) has adopted guidelines governing gifts to physicians from industry. These guidelines have been adopted by ASDS and other medical organizations and by the Pharmaceutical Manufacturers Association. Gifts must be of minimal value, practice-related (related to the physicians work), and entail a benefit to patients. The ASDS in their sole discretion shall have the right to prohibit the distribution of any samples deemed objectionable or otherwise inappropriate. Requests to distribute giveaway items must be received in writing by the ASDS Trade Show and Ad Sales Specialist no later than October 3, 2011.

PHOTOGRAPHY/vIDEOTAPING/AUDIOTAPING

The exhibitor will be fully responsible for any claims, liabilities, losses, damages, or expenses relating to or arising out of any injury to any personnel of exhibitor or to any other person or any loss of or damage to any property of exhibitor or any other property where such injury, loss or damage is incident to, arises out of, or is in any way connected with the exhibitor's participation in the ASDS Annual Meeting and exhibits program, and the exhibitor shall protect, indemnify, hold harmless and defend the ASDS, its officers, directors, agents, members, servants, and employees from and against any and all such claims, liabilities, losses, damages and expenses, provided that the foregoing shall not apply to injury, loss or damage caused by or resulting from the negligence or willful misconduct of the ASDS, its officers, directors, agents, members, or employees of the Washington Marriott Wardman Park, Washington, DC, or its agents, servants or employees. Exhibitor further waives any claim against the ASDS, its officers, directors, agents, members, servants and employees, arising out of the oral or written publication or reproduction of any statement made in connection with the ASDS Annual Meeting by anyone not an employee of the ASDS concerning the exhibitor or his/her exhibits, products or services. In case any part of the exhibition hall is destroyed or damaged so as to prevent the ASDS from permitting an exhibitor to occupy assigned space during any part or the whole of the exhibition period, or in case the occupation of assigned space during any part or the whole of the exposition period is prevented by strikes, acts of God, national emergency or other cause beyond the control of the ASDS, then the exhibitor will be charged for space only for the period the space was or could have been occupied by the exhibitor; and the exhibitor hereby waives any claim against the ASDS, its directors, officers, agents, members or employees for losses or damages which may arise in consequence of such inability to occupy assigned space.

Only the official photographer may take photographs, video or audio tapes of and in the exhibit hall. Details about the official photographer will be included in the Exhibitor Services Kit emailed to exhibitors in July 2011.

GOvERNING LAW

Exhibitors agree that any disputes between the ASDS and the exhibitor, arising out of the exhibitor's participation in the ASDS Annual Meeting, shall be governed by the laws of the State of Illinois.

Notification of an exhibitor's decision to cancel or reduce exhibit space must be received in writing on company letterhead to the attention of the Trade Show and Ad Sales Specialist at the ASDS office, 5550 Meadowbrook Drive, Suite 120, Rolling Meadows, IL 60008. Facsimile or email is acceptable. No refund of any booth fees will be allowed for voluntary cancellations or reductions after August 10, 2011. A penalty of 25% of total booth fees will be assessed for all cancellations/reductions received on or before August 10, 2011. On or before August 10 ..........Refund less 25% of total booth fees After August 10......................No refunds

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BOOTH CONSTRUCTION

All booths are 10'x10' or multiples thereof. Non-island booths will be equipped with an 8' high back drape and 36" high side rails. Non-island booths will be provided with a 7"x44" identification sign displaying the exhibitor's name and booth number. All exposed parts of displays must be finished so as to present an attractive appearance when viewed from the aisles or from adjoining exhibits. If other exhibitors or the ASDS object to any exposed portions of a display, the exposed portions will be draped by the ASDS and billed to the exhibitor. All tables used in an exhibit space must be skirted.

Linear Booths

of the American Society for Dermatologic Surgery. The ASDS may refuse to accept the application of any company or person whose display of goods or services is not compatible, in the sole opinion of the ASDS, with the general character and objectives of the ASDS Annual Meeting. In its discretion, the ASDS may require the exhibitor to provide additional information regarding its products/services.

ASDS OTHER REGULATIONS

SMOKING

The ASDS has established a non-smoking policy for the Annual Meeting. This applies to the entire meeting. Thank you for not smoking.

STAFFING SCHEDULE

Linear booths (including corner booths) must not exceed 8' in height. Any construction that extends above the 36" high side rail dividers shall not extend more than one-half of the distance from the back wall of the exhibit, nor will any display be allowed to limit or otherwise interfere with other exhibits.

Island Booths

The ASDS shall have the sole authority to interpret and enforce all rules and regulations governing exhibitors at the ASDS Annual Meeting. Any and all matters not specifically covered herein are subject to decision by the ASDS. These rules and regulations may be amended at any time by the ASDS upon written notice to all exhibitors. Each exhibitor expressly agrees to be bound by the rules and regulations set forth herein and by any amendments thereto adopted by the ASDS from time to time. Any exhibitor or exhibitor representative who, in the opinion of the ASDS, conducts itself unethically may immediately be dismissed from the Annual Meeting without refund or other appeal.

SECURITY

As a courtesy to the physicians attending and to your fellow exhibitors, exhibitors must open their booths at the officially designated time each morning and staff it throughout each day of the meeting until scheduled closing of the exhibits at 2:00 pm on Saturday, November 5, 2011. On the days of the exhibition, exhibitors will be admitted to the hall beginning 30 minutes prior to show opening and may remain in the exhibit hall up to 30 minutes after the close of the show. Any company who tears down their booth early or does not staff their booth during designated exhibit hours will have priority points deducted and may not be permitted to exhibit at future ASDS Annual Meetings.

SUBLETTING/SHARING OF SPACE

An island exhibit is an open area of exhibit space with aisles on all four sides. Island exhibits must not exceed 12' in height due to low ceiling restrictions. They may occupy 100% of the rental space but must maintain a 50% see-through/walk-through effect on that portion of the booth up to 8' in height, so as not to block booths located on any side of the island.

No part of any exhibit space assigned to an exhibitor may be reassigned, sublet or shared with any party by that exhibitor.

vIOLATIONS OF RULES AND REGULATIONS

Hanging signs are not permitted.

CRATE AND CARTON REMOvAL, ACCESSIBLE STORAGE AND RETURN

Empty crates and cartons will be removed to storage and returned to your booth at the end of the show. Nothing may be stored behind booths and back wall drapes. The Society, Shepard Exposition Services, the Fire Marshal and the Washington Marriott Wardman Park will inspect all exhibits to ensure compliance. "Empty" labels are available at the Shepard Service Desk located in the exhibit hall. Empty stickers are to be placed on all cartons and crates that are ready for removal and storage. Do not store products or literature in crates or cartons marked "Empty" as they are not accessible during the show. If you require access to storage for materials you will need during the show, you may make arrangements at the Shepard Service Desk. Materials for handouts must be limited to a one-day supply and must be stored neatly within the booth and not behind your back wall.

CLEANING

The Society will provide security on a 24-hour basis from the beginning of set-up through dismantling. Furnishing of this service is not to be construed to be any assumption of obligation or duty with respect to the protection of the property of the exhibitors, which shall at all times be the sole responsibility of each exhibitor. The ASDS, Washington Marriott Wardman Park or any of its officers, agents, or employees shall not be liable for any act of omission of such watchmen. Exhibitors must take precautions to protect their property against pilferage.

SELLING IN EXHIBIT SPACE

Specific punitive actions may be taken against companies that are determined by the ASDS to have violated any provision of these rules and regulations. The action taken will be determined on the basis of the particular circumstance of each case, but in cases involving major violations the action may include immediate closing of an exhibit without refund to the exhibitor or exclusion from future technical exhibit programs. For additional information on exhibiting at the 2011 ASDS Annual Meeting, please contact: Dana Brown Trade Show and Ad Sales Specialist American Society for Dermatologic Surgery 5550 Meadowbrook Drive, Suite 120 Rolling Meadows, IL 60008 Direct Phone: 847-956-9136 Main Phone: 847-956-0900 Fax: 847-956-0999 Email: [email protected]

Sales of and order placement for merchandise or services are permitted in the Exhibit Hall, providing all transactions are conducted in an appropriate, professional and businesslike manner. No exhibitor may display signs advertising the price of any items or services available for sale. Any products for sale must be the exhibitor's own merchandise. It is the responsibility of the exhibitor to have all licenses, permits, and/or registrations as required by the city, municipality, and/ or the District of Columbia. The exhibitor is responsible for all collection and remittance of all sales, use or other applicable taxes.

The Society provides aisle cleaning and cleaning crews for general Exhibit Hall clean up before the opening of the show and each evening. Exhibitors must arrange, at their own expense, individual booth cleaning. Order forms for booth cleaning will be included in the Exhibitor Service Kit emailed in July, 2010.

PRODUCTS/SERvICES EXHIBITED

Any products or services exhibited (or referred to) must normally be manufactured or supplied by the exhibitor. In addition, any products or services exhibited (or referred to), and the manufacturer's policies regarding recommended use of such products or services, must be consistent with the interests and educational values

16

EXHIBIT SPACE APPLICATION

ASDS Annual Meeting · November 3-6, 2011 Wa s h i n g t o n M a r r i o t t Wa r d m a n P a r k · Wa s h i n g t o n , D C Deadline for priority point space assignments: April 20, 2011

Exhibitor Information for Program Book: (Please complete EXACTLY as it should appear in printed material)

ASDS ANNUAL MEETING

Washington , DC

N O V E M B E R 3 - 6 , 2 0 11

Washington Marriott Wardman Park

2011

Company Name: __________________________________________________________________________________________________________________________

Address: ___________________________________________________________________________________________________________________________________________ City ___________________________________________ State/Province:________________________ Phone: _____________________________________________________________________ Zip/Postal Code: ________________ Country: _______________

Fax: _________________________________________________________________

Website: ___________________________________________________________________________________________________________________________________________

Exhibit Contact: (Person to whom all exhibit-related information should be sent. Communication will be via email.)

Name:__________________________________________________________________ Email: ______________________________________________________________________ Title: ____________________________________________________________ Phone: _______________________________________________________________

Exhibit booth(s) requested: (See floor plan on page 11) Size: 10'x10' - $2,500 10'x20' - $5,000 10'x30' - $7,500 20'x20' - $10,000 20'x30' - $15,000

4th choice #__________________________

1st choice #________________________

2nd choice #________________________

3rd choice #________________________

We WANT TO BE NEAR the following companies: _____________________________________________________________________________________________________ We DO NOT WANT TO BE NEAR the following companies: ______________________________________________________________________________________________ Please prioritize 1 - 3; what is most important to you: ___Booth location ___Near companies ___Away from companies

Check here if you are a first time exhibitor (If checked, current product literature must accompany application) Check here if you will be utilizing a laser on the exhibit floor. Company/Product Description to be Printed in Final Program: Please limit your description to 50 words or less and email it to Dana Brown at [email protected] by August 31, 2011. Descriptions must be submitted by this date to be included in the Final Program. Product Categories: Please mark the categories that best represent your company for use in the Final Program. Check all that apply. Associations, Foundations & Medical Societies Laboratory Services Publishing & Education Materials Computer Software & Hardware Laser & Laser Supplies Surgical Instruments/Supplies Cosmetics/Skin Care Products Office Equipment & Supplies Website Design/Services Dermal Fillers Pharmaceutical Other ________________________________________ Digital Photography/Imaging Practice Management

Full payment is expected with the contract. We/I agree to abide by all regulations set forth in the accompanying brochure, which is made part of this contract, and to all conditions under which exhibit space in the Washington Marriott Wardman Park is leased to the American Society for Dermatologic Surgery. No refund of any payment will be allowed for voluntary cancellation after August 10, 2011. A penalty of 25% of total booth fees will be assessed for all cancellations received on or before August 10, 2011. We also agree, by signing this contract, to abide by the Exhibit Rules and Regulations in the Exhibitor Prospectus. Authorized Signature: ________________________________________________________________________________ Date: ____________________________________________

Preferred Payment Method: Balance in full $_____________ Make checks payable (in U.S. Funds) to American Society for Dermatologic Surgery and mail with your application to:

American Society for Dermatologic Surgery · 3621 Solutions Center · Chicago, IL 60677-3006

VISA

MasterCard

American Express

Exp. Date _____________ Signature _____________________________________________________________

Card #______________________________________

Cardholder Name __________________________________________________ If paying by credit card you may fax this application to the ASDS office at 847-956-0999 FOR USE BY ExHIBIT MANAGEMENT ONLY: This contract is accepted and booth(s)____________________________ is(are) assigned at a total cost of $____________________. Payment in full in the amount of $__________________________ is hereby acknowledged. Date Accepted:_______________________________________________________ By:___________________________________________________________________

American Society for Dermatologic Surgery

17

18

ADVERTISING SPACE RESERVATION FORM

ASDS Annual Meeting · November 3-6, 2011 Wa s h i n g t o n M a r r i o t t Wa r d m a n P a r k · Wa s h i n g t o n , D C

ASDS ANNUAL MEETING

Washington , DC

N O V E M B E R 3 - 6 , 2 0 11

Washington Marriott Wardman Park

2011

Preliminary Program Space Reservation Deadline: May 11, 2011 Final Program Space Reservation Deadline: August 26, 2011

Company Name: __________________________________________________________________________________________________________________________

Bill to / Agency: _____________________________________________________________________________________________________________________________ Contact Name: ___________________________________________________________ Title: ____________________________________________________________

Billing Address: _____________________________________________________________________________________________________________________________________ City _______________________________________________________ State/Province: _______________________________ Zip/Postal Code _____________________

Phone: _________________________________________________________________

Fax: _____________________________________________________________

Email: _____________________________________________________________________________________________________________________________________

Indicate Publication Title: ASDS Annual Meeting Preliminary Program/Registration Brochure (published June 2011)

Space Reservation Deadline: May 11, 2011 · Ad Materials Due: May 23, 2011

ASDS Annual Meeting Final Program (published November 2011)

Space Reservation Deadline: August 26, 2011 · Ad Materials Due: September 16, 2011

Indicate Ad size: Full page 2-Page spread

page vertical Half page horizontal Half

Indicate Color: 4-color Black & white PMS/5th color (additional charges apply) Indicate Preferred Position: 2nd cover (inside front) 3rd cover (inside back) 4th cover (back) Other (please specify: ______________) Special Instructions: ______________________________________________________________________________________________ ______________________________________________________________________________________________________________ ______________________________________________________________________________________________________________ Total Ad(s) Cost: _______________________________________________________________________

Advertisements will be invoiced upon publication . All payments are to be made payable to American Society for Dermatologic Surgery. ASDS reserves the right to hold the advertiser and/or its agency jointly liable for all monies due. Acceptance of an ad space order/contract does not obligate ASDS to publish the copy submitted. Authorized Signature: ______________________________________________________________ Date: __________________________________

Please email or fax SPACE RESERVATION FORM to: Dana Brown, ASDS Trade Show and Ad Sales Specialist [email protected] or fax 847-956-0999 Please send AD MATERIAlS to: ASDS c/o Anne Allodi Designs Inc. 2609 School Drive Rolling Meadows, IL 60008 Ph 847-342-9092 Files under 20 MB may be emailed to [email protected] 19

20

HOTEL DOOR DROP / TOTE BAG INSERT APPLICATION Deadline: October 5, 2011

ASDS Annual Meeting · November 3-6, 2011 Wa s h i n g t o n M a r r i o t t Wa r d m a n P a r k · Wa s h i n g t o n , D C

ASDS ANNUAL MEETING

Washington , DC

N O V E M B E R 3 - 6 , 2 0 11

Washington Marriott Wardman Park

2011

Company Name: __________________________________________________________________________________________________________________________

Contact Name: ___________________________________________________________ Title: ____________________________________________________________

Address: ___________________________________________________________________________________________________________________________________________ City _______________________________________________________ State/Province: _______________________________ Zip/Postal Code _____________________

Phone: _________________________________________________________________ Email: __________________________________________________________________ Date Submitted: _________________________________________________________

Fax: _____________________________________________________________ Booth Number:_____________________________________________________

Yes, we would like to submit a Hotel Door Drop insert* for $3,000 . A bag containing product literature and/or product samples will be delivered directly to the Society's official room block at the Washington Marriott Wardman Park on Wednesday evening, November 2, 2011, putting your company in the forefront as attendees plan their trip to the exhibit hall on Thursday afternoon. The door drop provides a convenient and unique way to reach your target audience and puts your company information in the hands of attendees before the exhibit hall opens! (Quantity needed will be approximately 700.) Yes, we would like to submit a tote bag insert* for $2,000 . Set yourself apart and drive traffic to your booth by including company literature or a promotional piece in the physician tote bags, given to every attendee at registration. (Quantity needed will be approximately 900.) *Please note: Instructions for shipping directly to the hotel will be provided in late October 2011. All inserts must be approved by the ASDS by October 12, 2011. Finished piece may be no larger than 8½" x 11" in size. Samples of inserts should be emailed to Dana Brown at [email protected] for ASDS approval prior to printing. Preferred Payment Method: Check for $______________ payable (in U.S. Funds) to American Society for Dermatologic Surgery. Mail with your application to:

AmericanSocietyforDermatologicSurgery·3621SolutionsCenter·Chicago,IL60677-3006

Please charge $_______________ to my credit card:

VISA

MasterCard

American Express

Card # __________________________________________________________ Exp. Date ___________ Signature _______________________________________ Cardholder Name _______________________________________________ If paying by credit card you may fax this application to the ASDS office at 847-956-0999

Questions should be directed to: Dana Brown American Society for Dermatologic Surgery 5550 Meadowbrook Drive, Suite 120 Rolling Meadows, IL 60008 Fax: (847) 956-0999 Phone: 847-956-9136 [email protected] FOR ASDS USE ONLY: Date Received: ____________________________________________ Payment in Full: ____________________________________________

21

22

ASDS SILENT AUCTION DONATION FORM Deadline: October 3, 2011

ASDS Annual Meeting · November 3-6, 2011 Wa s h i n g t o n M a r r i o t t Wa r d m a n P a r k · Wa s h i n g t o n , D C

ASDS ANNUAL MEETING

Washington , DC

N O V E M B E R 3 - 6 , 2 0 11

Washington Marriott Wardman Park

2011

Help us reach our goal of $100,000 in 2011 by donating to the Silent Auction. Proceeds from the Auction go to funding vital programs for ASDS members and residents. We will recognize your support in the Final Program, the Silent Auction brochure and various onsite materials.

Company Name: __________________________________________________________________________________________________________________________

Contact Name: ___________________________________________________________ Title: ____________________________________________________________

Address: ___________________________________________________________________________________________________________________________________________ City _______________________________________________________ State/Province: _______________________________ Zip/Postal Code _____________________

Phone: _________________________________________________________________ Email: __________________________________________________________________ Date Submitted: _________________________________________________________

Fax: _____________________________________________________________ Booth Number:_____________________________________________________

we would like to make a donation to the 2011 Annual Meeting Silent Auction. Yes,

Exhibiting companies will display their donations in their exhibit booth on Thursday, November 3, 2011. Accordingly, please ship your donation along with your other booth materials for display in your booth. Do NOT ship your donation to the ASDS office. Donations may range from company products to small electronics or vacation/spa packages.

In addition to this donation form, please email a detailed description and photo of your donation to Tara Azzano at [email protected] for inclusion in the Silent Auction brochure.

Submissions made to the ASDS Silent Auction are tax deductible. You may deduct the value of the item(s) you are donating.

Donation Description:

Estimated Value $___________________

____________________________________________________________________________________________________ ____________________________________________________________________________________________________ ____________________________________________________________________________________________________ ____________________________________________________________________________________________________ ____________________________________________________________________________________________________ ____________________________________________________________________________________________________ ____________________________________________________________________________________________________

Please submit this form by Monday, October 3, 2011 to: Tara Azzano Director of Development and Industry Relations American Society for Dermatologic Surgery 5550 Meadowbrook Drive, Suite 120 Rolling Meadows, IL 60008 Fax: 847-956-0999 · Phone: 847-956-9128 [email protected] 23

MAR K Y O U R C A L E N D A R N O W!

Plan t o attend these f u t u r e A S D S A n n u a l M e e t i n g s .

2012 ASDS Annual Meeting

October 11-14 Atlanta, Ga. Hyatt Regency Atlanta

2013 ASDS Annual Meeting

October 3-6 Chicago, Ill. Hyatt Regency Chicago

2014 ASDS Annual Meeting

November 6-9 San Diego, Calif. Manchester Grand Hyatt

24

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