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Preaching the Gospel of the Lord Jesus Christ is BGEA's consuming passion, and last year, the Holy Spirit blessed our labor by drawing thousands of souls into His kingdom. We are humbled by the results in the following pages and give all the glory to God.

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"For i am not ashamed of the gospel, because it is the power of God that brings salvation to everyone who believes'" (romans 1:16, niV).

Dear FrienD,

In 2010, the Billy Graham Evangelistic Association marked 60 years of preaching the Gospel of Jesus Christ. Since our founding, we have taken this life-changing message in person to more than 220 million people in over 200 countries and territories--and with the help of people like you, we have reached countless more through television, film, radio, books, and the Internet. Sixty years later, there is no greater--or more urgent--task than taking the Good News to the ends of the earth. Jesus said, "Go into all the world and preach the gospel to all creation" (Mark 16:15, NIV). The world still needs to hear that eternal life is found in Him alone. In fact, more people are lost without Christ today than at any other time in history. Until He returns, this will remain our sole mission--to proclaim the Gospel for all to hear, so that God's power will be displayed for all to see. Thank you for coming alongside us as we serve in this great work together as one. May God richly bless you. Sincerely,

Franklin Graham

P re s i de nt

Franklin Graham shares the Gospel at the rock the river tour West in Fraser valley, British columbia.


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Crusade Ministries

Preaching the Gospel of Jesus Christ around the world

Since 1950, BGEA Crusades have spanned the globe with one purpose--to proclaim God's love to people who need Jesus Christ. Today, Franklin Graham Festivals and Will Graham Celebrations continue this life-changing mission. The format--which features popular Christian musicians and a clear, relevant Gospel message-- is designed to share the love of Christ with audiences who may have never been to church or heard the Gospel. Through our partnership with local churches in each Crusade city, newborn Christians are surrounded with mature believers who help nurture their faith and encourage them on to maturity in Jesus Christ.

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Franklin Graham proclaims the Gospel at the Festival in Belo horizonte, Brazil.


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Franklin Graham Festivals

The Billy Graham Evangelistic Association continued to partner with thousands of local churches and community leaders in 2010 to conduct Franklin Graham Festivals in Chennai, India; Belo Horizonte, Brazil; Osaka, Japan; and Riga, Latvia. When the Good News of Jesus Christ was proclaimed to the more than 352,500 total attendees, 23,125 people responded by professing faith in Him as Lord and Savior. In Chennai, India, a country that is 83 percent Hindu, the four-day Festival drew an attendance of 187,350 people, and nearly 15,000 acted upon the invitation to know Jesus and received counseling. Hundreds of local churches and thousands of volunteers partnered with BGEA for the Belo Horizonte, Brazil, Festival. Over the course of the three-day event, 90,000 people came to hear the Gospel and 3,802 made public decisions for Christ.

Franklin Graham Festivals Will Graham Celebrations Associate Evangelists

The Kansai Franklin Graham Festival in Osaka, Japan, was one of the largest Christian events in the city's history. In this nation that has the highest life expectancy in the world, only 2 percent of the people--as professing Christians-- are ready for eternity. We praise God for drawing more than 30,700 people to the Festival and for the 1,638 people who responded to the invitation to follow Christ.

Festival of hope with Franklin Graham in chennai, india


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"Your word, Lord, is eternal; it stands firm in the heavens" (Psalm 119:89, niV).

At the Festival of Hope with Franklin Graham in Riga, Latvia, crowds packed Arena Riga every night of the Crusade, with 44,399 turning out and 2,898 of them publicly responding to the invitation to follow Christ. For church leaders in Latvia--a country of 2.2 million people, where only about 12,000 attend church--the impact of this effort was unprecedented. Will Graham, the third generation of the Graham family to proclaim the Gospel under the BGEA banner, conducted numerous evangelistic events during 2010--in Ottawa, Ontario; Chiang Rai, Thailand; Keorapukur, West Bengal; Auburn, Alabama; Lethbridge, Alberta; Tamworth, Gunnedah, and Moree, New South Wales, Australia; and Las Piedras, Uruguay.

Will Graham Celebrations

rock the Fort

He also preached the Good News to military personnel at two Rock the Fort outreaches held at Fort Jackson in Columbia, South Carolina. In total, more than 80,000 people attended these events in 2010, and 6,619 of them publicly declared commitments to Christ. The three-day East Alabama/West Georgia Will Graham Celebration at Auburn University drew 19,700 attendees, the most ever for a North American Will Graham Celebration. "I've had friends from Columbus, Georgia, to Birmingham,


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Alabama, who have told me that their faith has been impacted and deepened by Will's messages and the words and music of the artists," said Banks Herndon, the chairman of the local Celebration Executive Committee.

Associate Evangelists

BGEA Associate Evangelist Robert Cunville preached to more than 108,000 people at 13 Festivals and several evangelistic outreaches all across India, as well as in Indonesia, in 2010. More than 14,400 people from various tribes, religious backgrounds, and economic groups made public professions of faith at these Festivals. Associate Evangelist Viktor Hamm proclaimed the Gospel in Russia, Australia, Estonia, Latvia, India, and the United States. He also continued to develop ministry opportunities in Lithuania, Hungary, Poland, Armenia, Russia, Belarus, and other formerly restricted countries. BGEA also continued its partnership with Associate Evangelist RV Brown in 2010. In addition to preaching at BGEA's Rock the River Tour West events and multiple Festivals in 2010, RV traveled to Liberia and preached 22 times with a combined attendance of more than 3,250. As the Holy Spirit moved, 1,877 people responded to invitations to know Christ. During 2010, Mexico welcomed two Celebrations of Hope with BGEA Associate Evangelist David Ruiz. The Festivals took place in Chetumal--the capital of Mexico's Quintana Roo state--and in Ciudad Mante, Tamaulipas. The people of Ciudad Mante have been suffering through a brutal struggle between the Gulf drug cartel and one of Mexico's most violent criminal groups. Our evangelistic outreach was held in the midst of this extremely dangerous atmosphere. Much to the delight of local pastors and our team, a surprisingly large turnout of 24,100 attendees saw 2,386 people respond to the invitation for salvation through Jesus Christ.

Counseling and Follow-Up

Since our emphasis is on discipleship as well as the moment of decision, BGEA has used the Christian Life and Witness Course (CLWC) for more than 50 years to help people grow in their faith, learn to share it with others, and make disciples. During 2010, almost 27,000 people were trained through CLWC and its youth equivalent, FM419. FM419 is taken from Matthew 4:19: "Follow Me, and I will make you fishers of men" (NKJV). This course also reveals to some participants their own personal need for a relationship with Jesus Christ, and more than 3,800 people expressed decisions for Him during the training sessions. Last year, CLWC was held in Auburn, Alabama; Fraser Valley, British Columbia; Calgary, Alberta; Edmonton, Alberta; and at Fort Jackson, South Carolina, and Fort Bragg, North Carolina. These training classes supported Rock the Fort events, Will Graham Celebrations, and Rock the River Tour West. Internationally, we conducted CLWC in India, Brazil, Japan, Latvia, and Haiti. After completing their training, 8,500 people volunteered their time as counselors to help inquirers find new life in Christ during BGEA's outreach events. Our God-given responsibility of "equipping the saints for the work of ministry" (see Ephesians 4:11­13) continues to be a priority.


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Franklin Graham preaches at china's hallelujah church in harbin.


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Youth Ministries

Introducing a new generation to Jesus Christ

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Did you know that 77 percent of Americans who embrace Jesus Christ as Lord and Savior do so before they are 21? In light of this, youth outreach is a central focus of BGEA's ministry efforts--both here and around the world. From special Festival events and evangelistic concerts to our Christian Life and Witness Course for students, we are proclaiming the Gospel of Jesus Christ to young people in many different cultures.

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rock the river tour West arrives in calgary, alberta.


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Decisions for christ in calgary, alberta

Rock the River Tour West

Franklin Graham continued his emphasis on reaching North American youth through music in 2010 via Rock the River Tour West. During last year's tour, he and the artists proclaimed the Good New of Jesus Christ in three strategic locations in Canada. Rock the River Tour West began in Fraser Valley, British Columbia, and proceeded across western Canada to Alberta, stopping in Calgary and then Edmonton. More than 26,670 people--mostly youth--attended these events, and 1,311 responded with public decisions for Christ. One young lady named Melissa had arrived for Rock the River in Fraser Valley late and alone. When she walked in, she was immediately captivated by a video sharing the candid, gritty testimony of Brian "Head" Welch, former guitarist of the rock band Korn. "He talked about using a lot of drugs and having problems with his family. I could relate," said Melissa. After the video ended, Franklin began his message. "I heard that story about the Prodigal Son coming home before," she said, "but that night it sounded like it was for me." When Franklin invited people to come forward, she responded in tears. "I wanted to stop all the craziness in my life." Melissa was baptized on September 19, 2010. Since then, she has found a church and is involved in a Bible study.







Edmonton Calgary

Fraser Valley

Dare to Be a Daniel

Students in an increasing number of countries have enrolled in the most important course they may ever take--the Dare to Be a Daniel (D2BD) youth evangelism training program. Since today's young people are perhaps most influenced by their peers, BGEA is partnering with teachers in Christian schools, Sunday schools, vacation Bible schools, camps, and weekend retreats to train a whole generation of evangelists using our D2BD curriculum. Thousands of Christian tweens (ages 9­14) were equipped in 2010 to know what they believe and to share that with friends and acquaintances. Specifically, D2BD teaches children the four godly principles that


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"train up a child in the way he should Dare to Be a Daniel in action go, and when he is old he will not depart from it" (Proverbs 22:6, nKJV).

the Old Testament prophet Daniel lived by: purpose to obey God, pray and study the Bible regularly, pick godly friends, and live a life that points others to God. "Now, I feel like I can just walk up to anyone and start talking about my faith and tell them that they need to have Christ in their life," says Cameron, a 9-year-old resident of Frisco, Texas. He and six friends who received D2BD training together have incorporated it into their everyday lives, whether spending a Saturday at the mall to help people they see in need or talking to friends on their community sports teams about their faith. BGEA also began the international expansion of D2BD in 2010, which included translation of materials into French, Spanish, and international English for use in the United Kingdom and Australia. During the year, we distributed more than 800 group training kits to instructors and more than 3,300 individual training kits to parents and young people. In response, we welcomed more than 2,900 newly trained evangelists in 2010. Sixty-five percent of the Daniels surveyed indicated that they are actively sharing their faith because of this training and reported 154 new commitments to Christ during the year.

To help children around the world grow as followers of Jesus Christ, BGEA teamed with Samaritan's Purse in 2010 to implement an expansive new followup and discipleship program for kids who received gift-filled shoe boxes through Operation Christmas Child. The specially developed curriculum The Greatest Journey, which has been translated into 29 languages, reached thousands of children who were invited to participate in the voluntary 12-lesson Bible study. The course teaches children who Jesus Christ is, what it means to follow Him, and how to share His exciting message with others. We praise God for the launch in 2010 of The Greatest Journey in Central and South America. More than 12,250 teachers in 20 countries led over 188,200 children through the curriculum, and of those children, more than 86,700 shared they had made a decision to follow Jesus Christ. Three master training sessions for The Greatest Journey were held in Kenya, CÔte d'Ivoire, and Ukraine during the summer of 2010. A total of 152 Master Trainers were trained and began equipping others in the more than 50 countries they represent. As a result, thousands of volunteer teachers will be equipped to lead the course in preparation for major expansion in 2011.

Children's Discipleship

The Greatest Journey graduates in riga, latvia


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My Hope

Reaching entire nations, one living room at a time

With the goal of penetrating every country of the world with culturally sensitive Gospel broadcasts, the World Evangelism Through Television project, My Hope, is partnering with thousands of churches worldwide to bring large numbers of friends, family members, and neighbors into a relationship with Jesus Christ. In preparation for each nationwide event, we work with local pastors who will train their congregations. Christians learn how to open their homes and share their faith with people they know through translated and dubbed Billy Graham and Franklin Graham messages, which are combined with local testimonies and music, then placed on nationwide TV or distributed on DVDs.

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Friends and family gather to watch a My Hope program in the village of mbamba in malawi.


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My Hope International Film Ministry

World Evangelism Through Television Project, My Hope

During 2010, nearly 225,000 people recorded decisions to follow Jesus Christ through My Hope in five countries and the U.S. territory of Puerto Rico. The Holy Spirit reaped an especially bountiful harvest in Malawi as our 5,366 partner churches welcomed more than 116,800 new believers. One group of 12

had gathered around a radio, because they had no television set, and listened carefully to a My Hope broadcast. When they heard Billy Graham give the invitation, seven of them told the host they wanted to accept Christ. During the My Hope outreach in Puerto Rico, a young woman who had been a believer only six months led eight of her neighbors in praying to receive Christ. In both Puerto Rico and


My Hope in the Domincan republic

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"i will make you as a light for the nations, that my salvation may reach to the end of the earth" (isaiah 49:6, esV).

taking the Gospel by video to people in remote villages in asia

International Film Ministry

BGEA's International Film Ministry provides evangelistic movies to national preachers and Bible school students around the world. These film evangelists use projectors and our movies to proclaim the Good News in large cities and remote villages, often in areas where Christians are widely persecuted. During 2010, more than 115,000 people in 26 countries viewed a Billy Graham movie provided by the International Film Ministry, and film evangelists resourced by BGEA recorded more than 40,000 decisions for Christ. In a mountainous region of Ecuador, a town with only one believer saw a group of 120 people gather to watch the World Wide Pictures film The Ride. Thirty-two of those in attendance responded by proclaiming Christ as their Lord and Savior. The town's first Christian opened his home to welcome and disciple the new believers, and they continue to meet faithfully each week for Bible study.

My Hope literature reaching puerto rico

the Dominican Republic, churches worked more closely together and had a broader reach than ever before. As these fellowships embraced more than 60,000 new Christians, the churches experienced not only significant growth, but a revitalized commitment to evangelism. In three sensitive countries where people follow a prophet or many gods, BGEA discreetly partnered with local Christians to reach the lost. Many believers risked their lives as they defied threats of persecution to make sure friends and loved ones heard the Gospel and had the chance to know Jesus. In one predominately Muslim country in Asia, a small group of non-Christians accepted a friend's invitation to come to his tiny house for a Christmas snack and

to watch the My Hope program. As the presentation concluded, none made any public sign of trusting Christ, but afterward two of the guests privately told the Christian they wanted to know more about Jesus. In another part of Asia, an isolated tribal group came to watch a small projection of the My Hope program. When the invitation was made, 10 guests prayed to invite Jesus into their lives.

My Hope's modern projectors make it possible to travel light and display an excellent picture.


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Rapid Response Team

Sharing hope in crisis

representing the God of all comfort in haiti

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While many relief agencies respond to necessary physical needs after a disaster, BGEA Rapid Response Team chaplains come alongside to minister to the emotional and spiritual needs of hurting people. Chaplains encourage, counsel, and pray with people in distress, including both victims and first-responders.

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"Praise be to the God and Father of our Lord Jesus Christ, the Father of compassion and the God of all comfort, who comforts us in all our troubles, so that we can comfort those in any trouble with the comfort we ourselves receive from God" (2 Corinthians 1:3­4, niV).

Billy Graham Rapid Response Team

The Billy Graham Rapid Response Team (RRT) exists to provide emotional and spiritual care to those who are walking through their darkest days. Our nationwide network of trained chaplains is ready to deploy at a moment's notice in response to natural and man-made disasters, giving care to victims and their families, along with support to pastors and churches ministering in devastated communities. The ultimate purpose of this outreach is to introduce people to the eternal hope Rapid Response Team Deployments and comfort of Jesus Christ. During 2010, RRT continued expanding internationally as it deployed 118 chaplains to 16 disaster locations, including an ongoing mission in earthquake-devastated Haiti. The work in Haiti has been grueling, and there is a major need for spiritual care. "RRT chaplains go out with work teams, whether they are building shelters or water facilities, and minister to Haitians who lost everything," explained Keith Stiles, RRT director of deployments. "In addition to all of these ways of ministry, we're training a network of Haitian pastors to be RRT chaplains and train other churches." RRT trained more than 3,100 individuals at 22 training sites in the U.S., England, and Haiti during 2010. By year's end, RRT chaplains assisted more than 88,300 victims and personally prayed with more than 22,000 individuals. We give all thanks and praise to God, especially for the 2,056 people who responded to our chaplains' invitations to know Christ.

responding with compassion after a tornado in yazoo city, mississippi


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The Billy Graham Library

An ongoing Crusade


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"One generation shall commend your works to another, and shall declare your mighty acts" (Psalm 145:4, esV).

The Billy Graham Library

The Billy Graham Library--an innovative multimedia center that shares the Gospel message with thousands of visitors each year--experienced exciting changes and a growing audience in 2010. After closing in January for upgrades, the facility reopened in April with numerous additions that resulted in an even stronger presentation of the Gospel. Highlights include the addition of thousands of books from Mr. Graham's private collection; a 15 x 31 mural, The Cross, by Thomas Kinkade; new films that profile BGEA's current ministries; and most importantly, a prayer room where volunteers encourage visitors by sharing Scripture and praying with them.


Throughout the year, the Library also presented special events such as a tribute to Ruth Bell Graham, Christmas at the Library, and a book signing by former President George W. and Mrs. Laura Bush in December. Tremendous media response to the reopening and events brought even greater awareness for the Library and the life-changing message of Billy Graham. After reopening, the Library attracted 13 percent more visitors than the same nine-month period the year before, and December had the highest attendance of any month so far. Of the nearly 98,000 guests who experienced the Journey of Faith tour in 2010, more than 1,000 made first-time decisions for Christ. After one such occasion, a trained Library volunteer named Jan reported, "A couple in their mid-30s and their four beautiful daughters came into the prayer room. The dad came to me with his commitment card and asked me to pray with them. I went through the plan of salvation, and when I asked if he would be willing to pray the commitment prayer out loud before his family, he willingly prayed--his emotions were obvious. As he left, he and his wife gave me a big hug. What a privilege to witness our Lord's work in his heart, and what a testimony before his family."


the library's 15-by-31-foot mural, The Cross (©2010 thomas Kinkade)

ruth's attic displays Billy Graham's private collection of books and offers a wide selection of other books and gifts available for purchase.


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The Billy Graham Training Center at The Cove

Sowing truth, reaping transformation


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"i have become [the church's] servant by the commission God gave me to present to you the word of God in its fullness" (Colossians 1:25, niV).

The Billy Graham Training Center at The Cove

For 22 years, The Cove has continued to follow the guiding principles set by Billy and Ruth Graham-- first to sow seeds of transformation through biblical instruction, inspiration, intercession, and impact; and second, for participants to experience retreat, rest, relaxation, and renewal. During 2010, more than 23,100 individuals participated in 239 life-changing Seminar, Guest Group, and Personal Spiritual Retreat ministry events while the Chatlos Chapel welcomed over 35,800 visitors. The Cove ministered to maturing believers as it challenged attendees to seek a greater evangelistic vision and reach a world that does not know Christ. We praise God for the more than 2,000 life-changing commitments recorded by our guests in 2010; these ranged from decisions for Christ to new ministry, career, and family commitments. The Cove also began offering new programs for the purposes of expanding ministry to reach a broader, younger constituency. As an example of attracting guests 45 and under, The Cove launched its first Next-Generation Retreat in October with 322 participants. Also in 2010, three Seminar webcast sessions were transmitted live, with more than 3,660 home viewers from across the globe.

Bible teacher Kay arthur fellowships with cove guests.


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Internet & Media

Preaching the Gospel by every effective means

Since our founding, BGEA has been quick to pursue innovation and technology in effectively communicating the Good News of Jesus Christ to as many people as possible. Today, we have more opportunities to reach the lost than ever before. Through the Internet and multimedia outlets, BGEA is moving to infiltrate every language on earth with the Gospel of Jesus Christ.


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The Internet is not only the most immediate avenue for proclaiming the Good News of Jesus Christ; it offers the greatest potential to reach around the world with the Gospel. Our digital outreach grew to record levels in 2010. More than 3.5 million visits were recorded on our ministry websites as people encountered the Gospel through live webcasts of Festivals, cutting-edge videos, uplifting articles, compelling audio messages, and downloadable witnessing tools. Our online Gospel presentation, "Steps to Peace With God," was accessed more than 100,000 times--an average of once every five minutes--and more than 3,600 people chose to record their decisions for Christ online. Research indicates The Internet offers the greatest that the vast potential to reach around the world majority of baby with the Gospel. boomers use social media, and BGEA's social networking connections experienced exponential growth during 2010, with nearly a million people following at least one of our ministries on Facebook. We used text messaging to engage and energize our youth audience for Rock the River Tour West and other events, and we launched special versions of and optimized for mobile phone users. Behind the numbers, as always, are real people with real stories. "Why and how did God lead me to Billy Graham's website? I found reading the column `How to Be Born Again' very stirring." Another wrote, "I found this site through Facebook. How refreshing these words have been. Thank you, Lord, for this moment that I may give my life back to you!"

Television & Event Production

The Television and Event Production department had a tremendous year in 2010 as we developed more than 500 video features and programs. We produced six new episodes of the monthly program, Always Good News, which highlights the ways God is at work through our ministries. The show aired continuously throughout the year on predominately Christian cable networks and select local network affiliates. BGEA also produced 17 Billy Graham Classics sermon programs developed from past Crusades that aired weekly throughout the year on TBN, the world's largest Christian TV network. These episodes supplemented 51 others already in the network's

searching for christ in the internet age


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Incoming calls are primarily from listeners of BGEA radio broadcasts and viewers of TV's Always Good News and the Billy Graham Classics. Of the more than 49,000 prayer requests received, Response Center representatives prayed with more than 600 people as they made decisions to follow Jesus Christ. Working in tandem with the Response Center, BGEA's Christian Guidance ministry assisted thousands of people in their relationship Always Good News ... for the whole family with the Lord last year by answering more broadcast rotation. Demonstrating the enduring than 70,000 letters and e-mails that contained spiritual relevance of these messages, TBN viewers responded questions and by praying for the hundreds of needs that with more than 12,100 calls to 38 BGEA telephone were shared with our team each week. In addition to centers nationwide. More than 4,500 volunteers had the providing daily encouragement, Christian Guidance also privilege of speaking and praying with the callers and supplied timely follow-up information and discipleship recording almost 6,000 decisions for Christ. materials to those who responded during BGEA's numerous evangelistic outreaches.

Response Center & Christian Guidance

As a primary voice of the ministry, BGEA's Response Center answered more than 230,000 calls and e-mails during 2010. Our representatives responded with words of encouragement, the compassion and love of Christ, and the latest information on many BGEA activities such as upcoming Festivals and other events.

"Thank you so much for writing back to me," replied one enquirer via e-mail. "Your letter and kind words were very much a blessing! Be assured that I will apply the words and advice that you sent me today! I copied your letter and hope to keep it in my Bible. Thank you again for helping me feel so much better. I am so grateful for Jesus and for all the wonderful things He has done for me and for all the wonderful people He has brought into my life to help me on my walk with Him!"

Decision Magazine

"But these are written that you may believe that Jesus is the Messiah, the son of God, and that by believing you may have life in his name" (John 20:31, niV).

Decision magazine continued to faithfully blend evangelism, discipleship, and personal stories of God at work in people's lives in an engaging publication that challenged and inspired readers in more than 80 countries.


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Decision printed more than 3.7 million copies in 2010, an average of more than 336,000 per month. Some 24,500 copies were sent each month at no charge to prison chaplains for distribution in more than 280 correctional institutions. Hundreds of blind and sight-impaired people received Decision either in Braille or on audiotape, and the Decision e-mail devotional was sent to 62,000 subscribers on average each week. Decision is also available as an online digital edition with rich content such as audio and video. "Decision magazine is so interesting and such a blessing--I also share it with my neighbors. I cannot do without it," wrote a reader in Kansas. Another reader reported she takes her back copies of Decision to friends in the Bahamas, who, in turn, pass it among others throughout the Bahamas. "I just wanted to let you know how much the articles you have published this year have meant to me!" yet another reader explained in an e-mail. "They have been very challenging and practical, and I feel that I have grown spiritually and been much encouraged." This reader went on to explain that she has begun saving Decision articles in a three-ring binder and has been sharing them with members of her small group.

"Always be prepared to give an answer to everyone who asks you to give the reason for the hope that you have" (1 Peter 3:15, niV).

understood languages. BGEA's Radio team also began a joint project with our Internet ministry to provide on-demand streaming audio of many of Billy Graham's most powerful messages. BGEA's listener-supported radio ministry, Blue Ridge Broadcasting, proclaimed God's love through Bible teaching and Christian music. During 2010, the flagship station, 106.9 the Light, reached more than 1,168,000 people, including its immediate listenership across parts of seven Southeastern states, that of its Arabic sister station serving North Africa and the Middle East, and those reached through partnerships with other mission organizations. "I'm a recovering addict," one 106.9 the Light listener recently revealed. "I started listening, and it's the only station my radio has been on ever since. I got saved two and a half years ago as I was listening. ... I don't think my life would be where it is if it weren't for God using you all."

Radio & Blue Ridge Broadcasting

BGEA radio continued to expand its reach with the Gospel in 2010 as our weekly program The Hour of Decision, already broadcast on more than 1,300 outlets, added another 85 affiliates, including XM Satellite Radio. Decision Minute also gained increased exposure on numerous Christian music stations. In addition to blanketing North America, both programs were heard on stations across South America, Australia, Africa, and parts of Asia, Europe, and the Middle East. To reach international listeners, programming was produced in the world's four most widely

BGea's heart in action


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Board of Directors


George E. Battle, Jr.

Bishop AME Zion Church Davidson, North Carolina Elected 2003

David P. Bruce

Executive Assistant to Billy Graham Montreat, North Carolina Elected 2002

Marjorie Gieser

Freelance Artist/Sculptor Wheaton, Illinois Elected 1992

Billy Graham

Evangelist & Chairman Billy Graham Evangelistic Association Montreat, North Carolina Elected 1950

Melvin F. Graham s President & Owner Graham Enterprises Charlotte, North Carolina Elected 2001

Wm. Franklin Graham, III s First Vice Chairman, President & Chief Executive Officer Billy Graham Evangelistic Association President & Chief Executive Officer Samaritan's Purse--U.S.A. Boone, North Carolina Elected 1979

Wm. Franklin Graham, IV

Assistant Director Billy Graham Training Center at The Cove Asheville, North Carolina Elected 2005

J. Frank Harrison, III

Chairman & Chief Executive Officer Coca-Cola Bottling Co. Consolidated Charlotte, North Carolina Elected 2002

Herbert P. Hess s l

President Emeritus North American Management Group Boston, Massachusetts Elected 1979

Greg Laurie

Senior Pastor Harvest Christian Fellowship Riverside, California Elected 1994

Anne Graham Lotz

President AnGeL Ministries Raleigh, North Carolina Elected 1994

Denton Lotz

General Secretary Emeritus Baptist World Alliance Forestdale, Massachusetts Elected 1999

Hon. Stephen E. Merrill l Former Governor of New Hampshire Attorney, President Bingham Consulting Group at Bingham McCutchen LLP Boston, Massachusetts Elected 1997

Attorney Miami, Florida Elected 1983

Charles O. Morgan, Jr. s l

William B. Pauls s Chairman The Pauls Corporation Denver, Colorado Elected 1997

C. William Pollard s l

Chairman Emeritus The ServiceMaster Company Memphis, Tennessee Elected 1986

Paul T. Saber s President and Chief Executive Officer Manna Development Group Encinitas, California Elected 2006

President Cornerstone University Grand Rapids, Michigan Elected 1999

Joseph M. Stowell, III s


s executive l audit



The Billy Graham Evangelistic Association exists to support and extend the evangelistic calling and ministries of Billy Graham and Franklin Graham by proclaiming the Gospel of the Lord Jesus Christ to all we can by every effective means available to us and by equipping others to do the same.


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Clifford B. Barrows

Elected 1950 Emeritus 2000

George F. Bennett

Elected 1973 Emeritus 1999

Wallace E. Berg

Elected 1973 Emeritus 1997

David L. Burnham

Elected 1985 Emeritus 1998

Richard G. Capen, Jr.

Elected 1990 Emeritus 2009

Melvin L. Cheatham

Elected 1997 Emeritus 2008

Michael E. Haynes

Elected 1987 Emeritus 2002

C. Howard Kast

Elected 1987 Emeritus 1999

Graeme M. Keith

Elected 1990 Emeritus 2008

Guy A. Martin

Elected 1967 Emeritus 1999

Ruth Shanahan

Elected 1992 Emeritus 2010


Billy Graham Chairman Wm. Franklin Graham, III First Vice Chairman Clifford B. Barrows Vice Chairman C. William Pollard Chairman of Executive Committee Joel B. Aarsvold Secretary William B. Pauls Treasurer Graeme M. Keith Assistant Treasurer


C. William Pollard Executive Committee Charles O. Morgan, Jr. Audit Committee C. William Pollard Compensation Committee Graeme M. Keith Development Committee William B. Pauls Finance Committee Sterling W. Huston Graham Center Liaison Committee Stephen E. Merrill Insurance Committee Herbert P. Hess Investment Committee Billy Graham Nominating Committee Herbert P. Hess Retirement Plan Committee


Dr. Allan C. Emery, Jr., 1919­2010 Member of BGEA Board of Directors 1967­1999

Dr. Allan Emery attended Wheaton College with Billy Graham. In the late 1930s, he began working with his father in the Boston wool trade, and nearly 30 years later, he retired from the wool business to work with ServiceMaster Industries. Dr. Emery served on the Board of Directors of the Billy Graham Evangelistic Association for three decades, and for several of those years, he also served as president of the ministry. One of his greatest joys was ministering to high school students for 33 years with his wife, Marian, through the Weymouth, Mass., Bible Club.


Report of Independent Auditors

The Board of Directors Billy Graham Evangelistic Association

We have audited the accompanying consolidated statement of financial position of Billy Graham Evangelistic Association and Affiliated Organizations (collectively referred to as the Organization) as of December 31, 2010, and the related consolidated statements of activities and cash flows for the year then ended. These financial statements are the responsibility of the Organization's management. Our responsibility is to express an opinion on these financial statements based on our audit. As described in Note 1, the prior year's summarized comparative information was derived from the Organization's 2009 financial statements and, in our report dated March 22, 2010, we expressed an unqualified opinion on those statements. We conducted our audit in accordance with auditing standards generally accepted in the United States of America. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Organization's internal control over financial reporting. Accordingly, we express no such opinion. An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial statement presentation. We believe that our audit provides a reasonable basis for our opinion. In our opinion, the 2010 financial statements referred to above present fairly, in all material respects, the consolidated financial position of Billy Graham Evangelistic Association and Affiliated Organizations as of December 31, 2010 and the consolidated changes in its net assets and its cash flows for the year then ended, in conformity with accounting principles generally accepted in the United States of America.

Charlotte, North Carolina March 21, 2011


B i l l y Gr a ha m e va n Ge li sti c associ ati on anD aFFi li at e D orGaniZ at ions

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Consolidated Statement of Financial Position

As of December 31, 2010 and 2009

2010 2009

Assets Cash and cash equivalents Accounts receivable, net Pledges and other contributions receivable, net Inventories Prepaid expenses and other current assets $ 18,833,013 933,128 3,297,761 932,361 817,225 24,813,488 Property and equipment, net of accumulated depreciation Investments: Investments functioning as endowments Other long-term investments Deferred giving program 133,849,471 7,310,173 92,886,570 234,046,214 Other assets Total assets LiAbiLities And net Assets Liabilities: Accounts payable Accrued expenses Deferred revenue Deferred giving program Total liabilities Net assets: Unrestricted: Designated by governing board Represented by property and equipment General Total unrestricted net assets Temporarily restricted Permanently restricted Total net assets Total liabilities and net assets $ 127,671,631 81,685,602 29,166,223 238,523,456 13,537,741 10,077,005 262,138,202 341,397,986 $ 112,568,618 84,302,914 31,172,801 228,044,333 12,722,680 7,983,085 248,750,098 325,928,651 $ 2,503,051 2,753,580 927,843 73,075,310 79,259,784 $ 2,128,517 2,613,342 1,103,858 71,332,836 77,178,553 $ 852,682 341,397,986 $ 115,726,330 6,989,243 91,381,153 214,096,726 2,869,562 325,928,651 81,685,602 84,302,914 $ 18,720,646 1,121,705 3,127,766 857,379 831,953 24,659,449

See accompanying notes.


B illy G r a ha m evanGeli sti c associ ati on anD aF F il iat e D orGaniZ at ions

Consolidated Statement of Activities

For the year ended December 31, 2010 (with Summarized Totals for 2009)

2010 Unrestricted Temporarily Restricted Permanently Restricted

Operating activities Support and revenue: Contributions Billy Graham Training Center Decision magazine and other evangelistic materials Other income Net assets released from restrictions Total support and revenue Operating expenses: Ministry expenses: Evangelistic crusades My Hope, World Evangelism Through Television Radio, television, and film Decision magazine, print, and Internet Billy Graham Library Billy Graham Training Center Evangelism training Dare to Be a Daniel Rapid Response Team and World Emergency Fund Other evangelistic ministry Total ministry expenses Support activities: Fundraising General and administrative Total operating expenses Change in net assets from operations nonoperating activities Investment income Net gain on sale of fixed assets Realized gains (losses) on sale of investments Unrealized investment gains Change in value of annuities and trusts Total nonoperating activities Change in net assets Net assets at beginning of year Net assets at end of year $ 3,614,889 1,359 2,316,772 5,804,008 (3,074,990) 8,662,038 10,479,123 228,044,333 238,523,456 $ 589,390 ­ 245,834 276,188 (393,915) 717,497 815,061 12,722,680 13,537,741 $ 59,633 ­ 123,373 9,351 (126,206) 66,151 2,093,920 7,983,085 10,077,005 5,418,293 10,271,976 87,349,958 1,817,085 ­ ­ ­ 97,564 ­ ­ ­ 2,027,769 15,790,986 6,616,844 11,142,795 14,656,283 5,675,461 10,038,405 2,592,457 357,050 676,742 4,112,666 71,659,689 ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ $ 62,805,405 4,767,130 1,660,166 3,945,564 15,988,778 89,167,043 $ 16,026,729 ­ ­ ­ (15,929,165) 97,564 $ 2,087,382 ­ ­ ­ (59,613) 2,027,769


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2009 Total



80,919,516 4,767,130 1,660,166 3,945,564 ­ 91,292,376


85,335,962 4,818,782 1,703,608 4,085,075 ­ 95,943,427

15,790,986 6,616,844 11,142,795 14,656,283 5,675,461 10,038,405 2,592,457 357,050 676,742 4,112,666 71,659,689

19,196,656 6,899,885 10,900,217 15,546,909 4,952,847 10,483,038 3,122,733 567,614 810,949 4,718,327 77,199,175

Contributions, 88.7% Billy Graham Training Center, 5.2% Decision magazine & other evangelistic materials, 1.8% Other income, 4.3%

5,418,293 10,271,976 87,349,958 3,942,418

5,510,308 10,700,916 93,410,399 2,533,028


4,263,912 1,359 2,685,979 6,089,547 (3,595,111) 9,445,686 13,388,104 248,750,098 $ 262,138,202 $

4,542,148 26,533 (21,852,851) 18,738,539 (1,761,559) (307,190) 2,225,838 246,524,260 248,750,098

Ministry expenses, 82.0% Fundraising, 6.2% General and administrative, 11.8%

See accompanying notes.


B illy G r a ha m evanGeli sti c associ ati on anD aF F il iat e D orGaniZ at ions

Consolidated Statement of Cash Flows

For the year ended December 31, 2010 and 2009



OperAting Activities Change in net assets Adjustments to reconcile change in net assets to net cash provided by operating activities: Depreciation and amortization expense Realized (gains) losses on sale of investments Unrealized gains on investments Actuarial adjustment on annuity obligations Donations of real estate and mortgage deeds receivable Net gains (losses) on sale of fixed assets and donated real estate Changes in operating assets and liabilities: (Increase) decrease in receivables, net of allowances (Increase) decrease in inventories, prepaid expenses, and other current assets Increase (decrease) in accounts payable, accrued expenses, and deferred revenue Net cash provided by operating activities investing Activities Maturities of investments Proceeds from sales of investments functioning as endowments Purchase of investments functioning as endowments Purchases of fixed assets (Additions) reductions to other assets Net increase in deferred giving program assets Proceeds from the sale of fixed assets and donated real estate Net cash used in investing activities 4,517,782 167,963,429 (179,640,525) (4,632,071) 1,889,600 (4,351,690) 198,790 (14,054,685) 2,488,830 650,013,984 (658,124,465) (1,666,802) (933,202) (3,293,040) 906,272 (10,608,423) 338,757 15,669,691 (2,343,246) 10,982,797 (60,254) (327,220) 18,582 52,613 (3,674) 145,895 7,299,508 (2,685,979) (6,089,547) 3,627,783 (163,589) 7,363,992 21,852,851 (18,738,539) 1,761,559 (1,010,946) $ 13,388,104 $ 2,225,838

FinAncing Activities Proceeds from deferred giving program contracts Payments of deferred giving program contracts Net cash used in financing activities Increase (decrease) in cash and cash equivalents Cash and cash equivalents at beginning of year Cash and cash equivalents at end of year $ 2,890,403 (4,393,042) (1,502,639) 112,367 18,720,646 18,833,013 $ 2,466,352 (4,714,384) (2,248,032) (1,873,658) 20,594,304 18,720,646

See accompanying notes.


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Notes to Consolidated Financial Statements

December 31, 2010

1. Significant Accounting Policies

descriptiOn OF Ministry The mission of the Billy Graham Evangelistic Association (the Association) is to support and extend the evangelistic calling and ministries of Billy Graham and Franklin Graham by proclaiming the Gospel of the Lord Jesus Christ to all we can by every effective means available to us and by equipping others to do the same. Support is received primarily through contributions and deferred giving programs. principLes OF cOnsOLidAtiOn The consolidated financial statements include the Association and the following other affiliates: Blue Ridge Broadcasting Corporation; Graham Fund for Evangelism; BGEA Pte. Ltd.; and Organizacao R.E.B.G. Brasil. In accordance with United States generally accepted accounting principles pertaining to consolidation, management annually evaluates which entities should be consolidated for financial statement presentation purposes. The affiliated organizations strengthen the ministries of the Association and share the same goals and purposes. All significant intercompany accounts and transactions have been eliminated. The assets and the liabilities of BGEA Pte. Ltd. and Organizacao R.E.B.G. Brasil are translated at current exchange rates, while income and expense items are translated at average exchange rates prevailing during the year. For the years ending December 31, 2010 and 2009, the foreign exchange translation loss of $31,449 and gain of $32,778, respectively, is included in the consolidated statement of activities. The financial statements include certain summarized prior year comparative information in total but not by net asset classification. Such information does not include sufficient detail to constitute a presentation in conformity with accounting principles generally accepted in the United States. Accordingly, such information should be read in conjunction with the Organization's financial statements for the year ended December 31, 2009, from which the summarized information was derived. recLAssiFicAtiOns Certain amounts in the 2009 financial statements have been reclassified to conform to the 2010 financial statement presentation. cAsh And cAsh equivALents Cash and cash equivalents include highly liquid investments with a maturity of three months or less. For the purposes of the statement of cash flows, cash and cash equivalents included in investments functioning as endowment and investments in the deferred giving program are not considered cash and cash equivalents. inventOries Inventories are products for sale stated at average cost. prOperty And equipMent Land is stated at cost. Buildings, improvements, and equipment are stated at cost less accumulated depreciation. Depreciation of buildings, improvements, and equipment is calculated using the straight-line


B illy G r a ha m evanGeli sti c associ ati on anD aF F il iat e D orGaniZ at ions

method over their estimated useful lives. Costs of new facilities and improvements are capitalized, while maintenance and repairs are charged to expense in the period incurred. cOLLectiOns The Association's collections are made up of artifacts of historical significance to the ministry. The collections were gifted, donated, or on loan and are not recognized as assets on the statement of financial position or as contributions on the statement of activities. investMents Investments in equity securities with readily determinable fair values and all debt securities are recorded at fair value based upon quoted market prices. Other investments (such as real property) are reported at fair value measured on a non-recurring basis. Donated investments without a readily determinable fair value are stated at a nominal value. Investment income or loss (including gains and losses on investments, interest, and dividends) is included in the change in unrestricted net assets unless the income or loss is restricted by the donor. Investment income is recorded net of investment expenses. For the years ended December 31, 2010 and 2009, investment expenses were $435,404 and $275,307, respectively. Realized gains or losses on investments are determined by comparison of specific cost of acquisition to proceeds at the time of disposal. Unrealized gains or losses are calculated by comparing cost to market values at the statement of financial position date. deFerred giving prOgrAM The Association has a fully funded program whereby deferred gifts can be made through gift annuity and trust participation. All gift annuity fund assets are held in trust by a bank and managed by investment management companies. Various state laws require that the Association maintain segregated accounts with assets equal in amount to the actuarial reserve necessary to pay the annuities plus an additional reserve. Some state laws also establish specific investment regulations related to the manner in which the assets are invested. Trust assets are held and managed by the Association. The Association records assets received in the deferred giving program at their fair value and records the liabilities incurred. The initial liability is recorded at the present value of payments to be made under annuity and irrevocable trust agreements over the term of the agreements, usually the beneficiaries' life expectancy. For annuities, the present value calculation used a 3.25% discount rate. For trusts, the present value calculation used a discount rate of 2.6% in 2010 and 3.258% in 2009. Revaluations of expected future payments to beneficiaries based on changes in life expectancy are calculated using the Annuity 2000 mortality table for annuities and the 2000CM mortality table for trusts as well as other actuarial assumptions and are recorded as a change in value of annuities and trusts in the statement of activities. Effective for the fiscal year ended December 31, 2009, the Association has voluntarily elected under U.S. generally accepted accounting principles pertaining to financial instruments, the fair value option for valuing all liabilities associated with the irrevocable trust agreements and annuity agreements. It is believed that this will improve the clarity and consistency of the valuation of these liabilities. The contribution portion is recognized as income at the time the agreement is executed. Revocable trust agreements are recorded as a liability until the agreement becomes irrevocable or the assets are distributed, at which time the contribution revenue is recognized. The Association is also named as a beneficiary in revocable trusts and wills that are not managed by the


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Association. These assets are not included in the statement of financial position, as the Association's share of these assets cannot be determined. deFerred revenue The subscription price of Decision magazine is charged to unearned subscriptions when received and is amortized to income over an 11-month period. Advertising cOsts The Association expenses advertising costs as incurred. For the years ending December 31, 2010 and 2009, advertising costs totaling approximately $2,367,000 and $3,816,000, respectively, related primarily to television airtime to promote airing of evangelistic telecasts, evangelistic crusades, and literature and materials. ALLOcAtiOn OF JOint cOsts Certain expenditures of the Association and affiliates (including radio and television, direct mail, and postage) relate to both ministry and fundraising. The allocation of these joint costs is based on estimates of the content, audience, and purpose of these expenditures. Total joint costs and respective allocations are as follows:

2010 2009

Ministry Fundraising General and administrative


28,725,022 3,109,706 3,478,952


30,361,276 3,170,922 3,583,715





incOMe tAxes The Association and U.S. affiliated organizations are exempt from federal income taxes, and contributions to them are deductible as charitable contributions under Internal Revenue Code Section 170. The Internal Revenue Service has issued determination letters to the Association and exempt affiliated organizations stating that they qualify for tax-exempt status under Internal Revenue Code Section 501(c)(3). The Internal Revenue Service has also issued rulings stating that they will not be treated as private foundations within the meaning of Internal Revenue Code Sections 509(a)(1), 509(a)(2), and 509(a)(3). As required by U.S. generally accepted accounting principles pertaining to tax position, the Organization records a liability for any tax position taken that is beneficial to the Organization, including any related interest and penalties, when it is more likely than not the position taken by management will be overturned by a taxing authority upon examination. Management believes there are no such positions as of December 31, 2010 and 2009, and, accordingly, no liability has been accrued. net Asset cLAssiFicAtiOns The Association interprets the Uniform Prudent Management of Institutional Funds Act underlying net asset classification of donor restricted assets as follows: Permanently restricted net assets include contributions that donors have specified must be maintained in perpetuity, and, if directed, a portion of investment returns based on instructions in the gift instrument. Temporarily restricted net assets are comprised of funds that are restricted by donors for specific purposes or time periods. Temporarily restricted net assets also include investment returns from permanently restricted assets until those amounts are appropriated for spending in accordance with donor restrictions.


B illy G r a ha m evanGeli sti c associ ati on anD aF F il iat e D orGaniZ at ions

Unrestricted net assets represent funds that are fully available, at the discretion of management and the Board of Directors, for the Association to utilize in any of its programs or supporting services. teMpOrAriLy restricted cOntributiOns The Association records contributions as temporarily restricted if they are received with donor stipulations that limit their use either through purpose or time restrictions. When donor restrictions expire, temporarily restricted net assets are reclassified to unrestricted net assets and reported in the statement of activities as net assets released from restrictions. The Board of Directors has established a policy that up to 10 percent of all donor-restricted contributions for a specific project may be used for administering the gift, if needed. AccOunting FOr LOng-Lived Assets The Association records losses on long-lived assets used in operations when indicators of impairment are present and the undiscounted cash flows estimated to be generated by those assets are less than the assets' carrying amount. The Association did not record impairment for 2010 or 2009. use OF estiMAtes The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes. Actual results could differ from those estimates.

2. Pledges and Contributions Receivable

The Association received pledges to support the construction of the Billy Graham Library. The Association has also received unrestricted contribution commitments that are recorded as receivables. Unconditional pledges and other contributions receivable expected to be received within one year are reported at net realizable value. Those expected to be collected in more than one year are reported at the net present value of their estimated future cash flows. The discount on these amounts is computed using a credit risk adjusted interest rate at the date of the pledge or contribution notification. Amortization of the discount is included in contribution revenue. At December 31, 2010 and 2009, the net receivable value of pledges for construction of the library is $534,632 and $938,606 respectively. Other contributions receivable is $2,763,129 and $2,189,160 at December 31, 2010 and 2009, respectively. Pledges and contributions receivable consists of the following:

2010 2009

Unconditional promises to give Less unamortized discount Less allowance for uncollectible pledges Net pledges and other contributions receivable Amounts due in: Less than one year One to five years


3,664,952 31,040 3,633,912 336,151


3,353,739 43,911 3,309,828 182,062





$ $

3,046,381 618,571 3,664,952

$ $

1,921,044 1,432,695 3,353,739


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3. Property and Equipment

A summary of property and equipment and related accumulated depreciation at December 31, 2010 and 2009 is as follows:

2010 2009

Land and improvements Buildings and improvements: Billy Graham Training Center Billy Graham Library Headquarters and other Equipment, furniture, and fixtures Total Less accumulated depreciation Construction in progress Net property and equipment


16,725,080 31,831,402 17,869,645 37,530,723 47,756,860 151,713,710 70,036,484 81,677,226 8,376


16,450,494 31,872,131 17,582,810 37,361,576 43,371,479 146,638,490 63,111,222 83,527,268 775,646





4. Investments

Investments are composed of the following:

2010 2009

Equities Fixed income and credit Other Total investments


49,062,985 128,196,207 56,787,022


24,892,915 154,140,461 35,063,350



$ 214,096,726

The following table reflects investments with unrealized losses at December 31, 2010. The table segregates investments that have been in a sustained unrealized loss position for less than 12 months from those that have been in a sustained unrealized loss position for 12 months or greater.

Sustained loss of: Description of securities

Less than 12 months Fair Value Unrealized Losses

12 months or greater Fair Value Unrealized Losses Fair Value

Total Unrealized Losses

Equities Fixed income Total


150,069 11,632,040

$ $

8,272 203,260 211,532

$ 2,398,105 5,909,063 $ 8,307,168

$ $

98,614 113,079 211,693

$ 2,548,174 17,541,103 $ 20,089,277

$ $

106,886 316,339 423,225

$ 11,782,109


B illy G r a ha m evanGeli sti c associ ati on anD aF F il iat e D orGaniZ at ions

5. Deferred Giving Program

The assets and liabilities in the deferred giving program are as follows:

2010 Assets Liabilities Assets 2009 Liabilities

Gift annuity fund Irrevocable trusts Endowment fund Revocable trusts Total


50,846,300 14,695,109 4,874,489 70,415,898 22,470,672


39,474,470 10,955,510 174,658 50,604,638 22,470,672


48,552,794 14,586,213 5,388,804 68,527,811 22,853,342


38,284,662 10,019,233 175,599 48,479,494 22,853,342









The gift annuity fund liability includes an actuarial reserve for the annuity payments of $39,466,026 and $38,283,543 for 2010 and 2009, respectively.

6. Fair Value Measurements of Assets and Liabilities

The Association follows the provisions of generally accepted accounting principles for financial assets and liabilities measured at fair value. This statement requires fair value measurements be classified and disclosed in one of the following three categories ("Fair Value Hierarchy"): Level 1: Financial instruments with unadjusted, quoted prices listed on active market exchanges. Level 2: Financial instruments valued using inputs that include quoted prices for similar assets and liabilities in active markets, and inputs that are derived from investment manager reporting or corroborated by an independent investment advisor, and inputs obtained from comparison with benchmarks for similar assets for substantially the full term of the financial instrument. Level 3: Financial instruments that are not actively traded on a market exchange and require using significant unobservable inputs in determining fair value. The following table summarizes the valuation of the Association's financial assets and liabilities measured at fair value on a recurring basis as of December 31, 2010, based on the level of input utilized to measure fair value: Measurement at fair value on a recurring basis:

Fair value measurements at 12/31/2010 using: Description Level 1 Level 2 Level 3

Equities: U.S. equity Developed international equity Emerging markets Mutual funds Other Fixed income and credit: U.S. government Corporate Govt. mortgage backed securities Bond funds Other Other: Cash and money markets Real asset funds Other Total investments--recurring basis Deferred giving liabilities 21,619,761 6,381,120 385,119 $ 148,479,689 $ 4,517,451 $ $ ­ 17,337,628 619,313 75,097,309 11,260,405 $ $ ­ ­ ­ ­ 50,429,980 73,348,168 ­ ­ 7,894,760 453,463 3,501,826 20,056,763 17,383,384 5,557,843 ­ ­ ­ ­ ­ $ 7,024,454 12,132,279 ­ 17,399,712 1,840,853 $ ­ ­ 10,640,552 ­ ­ $ ­ ­ ­ ­ ­


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Gift annuity and irrevocable trust liabilities are considered valued at Level 3 because some of the factors used in valuation, most significantly the discount rate, are not easily observable in similar instruments in an active market.

Deferred Giving Liabilities

Beginning balance liabilities Increases in liabilities due to issuance of new agreements Payments to beneficiaries Actuarial adjustments Ending balance of liabilities


48,303,895 2,890,403 (4,392,101) 3,627,783



Measurement at fair value on a non-recurring basis:

Fair value measurements at 12/31/2010 using: Description Level 1 Level 2 Level 3 Total Gains (Losses)

Investments: Equity­other Other­real estate Other Total investments-- non-recurring basis Deferred giving liabilities $ $ ­ ­ $ $ 9,864,237 6,692,816 $ $ 604,979 ­ $ $ ­ ­ $ ­ ­ ­ $ 25,135 9,839,102 $ ­ 604,979 $ ­ ­ ­

Other investments valued utilizing Level 3 inputs on a non-recurring basis include interest in a family partnership and a note receivable. These investments are categorized as Level 3 because of limited or no observable market data. These investments were initially recorded at fair market value based on market appraisals at the time of gift. The Association has not observed any evidence of impairment. For investments in entities that calculate net asset value or its equivalent whose fair value is not readily determinable, the following table provides information about the relative liquidity of these investments. The fair values of these investments have been estimated using net asset value per share of the investments, unless noted. Management is not aware of any factors that would impact net asset value as of December 31, 2010.

Fair Value Unfunded Commitments Redemption Frequency Redemption Notice Period

Emerging market funds (a) Bond fund (b) Real asset funds (c) Real asset funds (d)

$10,640,552 $5,557,843 $7,213,246 $10,124,382

None None None None

Monthly Monthly Monthly Quarterly

10­30 days 10 days 8 days 45 days

(a) This class provides broad exposure to emerging markets through the use of two managers. One manager provides a concentrated, conservative strategy that focuses on bottom-up stock selection of quality companies in emerging markets. The second strategy manager invests exclusively in long-only closed-end emerging market funds rather than individual stocks. Depending on the date a redemption notice is given, it could take up to approximately 40­60 days to redeem funds from this class.


B illy G r a ha m evanGeli sti c associ ati on anD aF F il iat e D orGaniZ at ions

(b) This class invests in sovereign (country) debt across developed nations. The active investment process focuses on identifying "Investment Value" at each important level: country, currency, sector, and duration. Depending on the date a redemption notice is given, it could take up to approximately 40 days to redeem funds from this class. (c) The strategy for this class passively allocated and rebalances capital to active portfolios with the following types of investments: Energy Equities, Metals and Mining Equities, TIPS, and Commodities. The strategic weights are established to provide investors an optimal mix to the component real asset markets. Depending on the date a redemption notice is given, it could take up to approximately 38 days to redeem funds from this class. (d) The strategy for this class consists of three underlying funds. The first fund, representing approximately 80% of the class, invests tactically based on macro themes and has a significant "inflation hedging" component. The second fund, representing approximately 20% of the class, is comprised of strategic allocations to the manager's hedge funds. The last fund allows up to approximately 10% of the strategy to be invested in distressed securities. Depending on the date a redemption notice is given, it could take up to approximately 135 days to redeem funds from this class.

7. Endowment Funds

bOArd-designAted endOwMents The Association's Board of Directors has designated a portion of unrestricted net assets as funds functioning as endowments. Separate funds have been established for the Billy Graham Library fund, the Billy Graham Training Center (The Cove Charitable Trust Fund), the future ministries fund, and the Graham Fund for Evangelism. The purpose of the Billy Graham Library Endowment is to provide an ongoing and perpetual source of funding for the operations, maintenance, and long-term improvements of the Library located in Charlotte, North Carolina. It is the desire of the Board of Directors that there should never be an admission fee to the Library so that all can hear or experience the Gospel of Jesus Christ. This primary objective, as well the investment objective of preserving and protecting the fund's assets, will be accomplished by focusing on the conservation of principal and long-term growth of capital and income. This is generally achieved by investing in a diversified portfolio of high quality securities. Expenditures from the fund have been based upon a 5% spending plan using a three-year rolling average of fund assets. For 2010 and 2009, the board decided not to spend any of the income from the endowment fund in order for the endowment to grow because, at current levels, the Library endowment does not have sufficient funding. The purpose of The Cove Charitable Trust Fund is to provide an ongoing source of funding for supporting, maintaining, and improving the facilities and ministry at the Billy Graham Training Center at The Cove. The primary investment objective of this fund is to preserve and protect assets by focusing on conservation of principal and long-term growth of capital and income. This objective is generally attained by investing in a diversified portfolio of high quality securities. Expenditures from the fund have been based upon a 5% spending plan using a three-year rolling average of fund assets. Funds were not withdrawn in 2010 or 2009 in order to preserve principal. The purpose of the future ministries fund is to provide a source of funding for continuing and growing ministry activities through special evangelistic projects and to provide for operating cash flow needs of the Association. The primary investment objective of the future ministries fund is to preserve and protect the assets by focusing on conservation of principal and adequate liquidity to meet ministry needs. This objective is generally attained by investing in a portfolio of high quality securities. Expenditures from the future ministries fund are determined by the Board in order to meet ministry needs and projects. Funds were not withdrawn in 2010 in order to preserve


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principal. In 2009, $20,000,000 was transferred to the Billy Graham Library fund to increase the fund balance, which provides additional resources to support the ongoing ministry of the Billy Graham Library. The purpose of the Graham Fund for Evangelism has been to provide an ongoing source of funding for supporting, maintaining, and improving the facilities and ministry at the Graham Center at Wheaton College. In 2010, this support for the Graham Center at Wheaton College was provided from BGEA's general fund, and $9,831,311 was transferred to the Billy Graham Library fund to fulfill its purposes. The Graham Fund for Evangelism is being maintained with a minimal balance for potential future evangelistic purposes. The primary investment objective of the fund is to preserve and protect it assets by focusing on conservation of principal. This objective is generally attained by investing in a portfolio of high quality securities. Expenditures from this fund were based upon a 5% spending plan using a three-year rolling average of fund assets. Funds of $738,870 were withdrawn from the fund for ministry projects in 2009. dOnOr-restricted endOwMents At December 31, 2010, the Association's donor-restricted endowment funds consist of 28 individual funds established for a variety of purposes. In addition, the Association has established a Library Endowment Fund to receive permanently restricted donor gifts to support the ongoing operations of the Billy Graham Library. The Association has also received permanently restricted donor gifts as part of irrevocable trust and annuity gifts. The investment policy for donor-restricted endowment funds that limit distributions to net income has a primary objective to produce current income. This objective is currently achieved by primarily investing conservatively in fixed income securities and cash and short-term investments. The investment policy for funds with a spending rule has a primary objective to produce total return to at least equal the amount of the stated distribution. This objective is currently attained by investing in a diversified portfolio of high quality securities. Endowment net asset composition by type of fund as of December 31, 2010:

Unrestricted Temporarily Restricted Permanently Restricted Total

Board-designated endowment funds $ Donor-restricted endowment funds Total funds $

127,671,631 (14,451) 127,657,180


­ 1,072,888


­ 10,077,005

$ 127,671,631 11,135,442 $ 138,807,073






B illy G r a ha m evanGeli sti c associ ati on anD aF F il iat e D orGaniZ at ions

Changes in endowment net assets for the fiscal year ended December 31, 2010:

Unrestricted Temporarily Restricted Permanently Restricted Total

Endowment net assets, beginning of year Investment return: Investment income Realized and unrealized gains Total investment return Contributions Change in value of annuities & trusts Other income Satisfaction of purpose Amounts appropriated for expenditure Other changes: Transfers to create boarddesignated endowments Endowment net assets, end of year $ 127,657,180 $ 1,072,888 $ 10,077,005 $ 138,807,073 7,034,093 ­ (59,613) 6,974,480 (225,081) ­ ­ (225,081) 1,568,905 6,500,106 8,069,011 ­ 38,731 225,081 236,846 248,485 485,331 ­ ­ (225,081) 59,633 132,724 192,357 2,087,382 (126,206) ­ ­ 1,865,384 6,881,315 8,746,699 2,087,382 (126,206) 38,731 ­ $ 112,515,345 $ 812,638 $ 7,983,085 $ 121,311,068

8. Net Assets

unrestricted net Assets designAted by gOverning bOArd Unrestricted net assets designated by the Board were as follows:

2010 2009

Billy Graham Library fund The Cove Charitable Trust Fund Future ministries fund Graham Fund for Evangelism


59,706,866 59,806,276 8,139,068 19,421


39,882,580 55,225,784 8,117,254 9,343,000



$ 112,568,618

The Billy Graham Library is an ongoing evangelistic crusade. In 2010 over 2,000 people committed their lives to Jesus Christ at the Library. The purpose of the Library Endowment Fund is to ensure that the operation, maintenance, and ongoing upkeep are done in such a way that all visitors are welcome to experience an ongoing crusade free of charge. At current levels, the Library Endowment does not have sufficient funding; hence in 2010 and in 2009, the Association did not spend out of the endowment.


2 0 1 0 minis t ry re p ort

teMpOrAriLy restricted net Assets Temporarily restricted net assets are available for the following purposes:

2010 2009

Donor-designated contributions Irrevocable trusts Term endowment fund Portion of perpetual endowment funds subject to a time restriction under UPMIFA Without purpose restriction With purpose restriction


8,855,630 3,609,223 572,365


7,465,593 4,444,449 586,785

321,180 179,343 $ 13,537,741 $

164,170 61,683 12,722,680

The donor-designated contributions primarily represent funds restricted for the Billy Graham Library, military outreach, and the World Emergency Fund. The irrevocable trusts are restricted by time for the Association. perMAnentLy restricted net Assets Permanently restricted net assets are held as follows:

2010 2009

Library endowment Endowment fund Irrevocable trusts Gift annuity


5,755,460 4,001,382 127,870 192,293


5,267,375 2,416,176 122,531 177,003





9. Other Assets

A promissory note of $3,000,000 was issued in 2006 related to the sale of the Cove Camp property. The note plus accrued interest at 5.5% compounded annually was due in full at December 20, 2008. In 2008, the note was extended and $1,000,000 plus interest was paid. The balance of $2,000,000 plus accrued interest was paid in full on January 4, 2010. During 2009, the Association contracted with a captive insurance company to obtain coverage for workers' compensation, general liability, property, and automobile liability insurance. The Association owns a non-controlling share of the common stock of the captive insurance company and is accounting for this asset under the cost method of investment accounting. The cost of this asset was $296,800 and is included in other assets. During 2009, the Association received an interest in a licensing agreement. The intangible asset was valued at $636,402, with amortization expense of $127,280 and $63,640 recorded in 2010 and 2009, respectively.

10. Retirement Plans

The Association has a 401(k) retirement plan. Employer contributions are 3% of each participant's eligible salary with a matching provision whereby the employer may match the employee's contributions up to an additional 3% of the participant's salary. The plan includes a provision whereby the Board of Directors can approve additional contributions of up to 2%. The additional 2% discretionary contribution was not approved for 2010 or 2009. The Association and its affiliates recorded expense of $1,489,399 for the year ended December 31, 2010, and $1,519,155 for the year ended December 31, 2009. In addition, the Association has deferred compensation plans. No deferred compensation expense was incurred in 2010 or 2009. Deferred compensation liabilities of $77,961 and $73,548 existed at December 31, 2010 and 2009, respectively, and are included in accrued expenses.


B illy G r a ha m evanGeli sti c associ ati on anD aF F il iat e D orGaniZ at ions

11. Self-Insurance Program

The Association maintains a self-insurance program for hospitalization, medical, and dental coverage for its employees. The Association limits its losses through the use of stop loss policies from a re-insurer. Specific individual losses for claims were limited to $80,000 for 2010 and 2009. At December 31, 2010 and 2009, the estimated liability for these claims approximated $898,000 and $951,000, respectively, and is included in accrued expenses.

12. Concentration of Credit Risk

The Association places its cash and cash equivalents on deposit with financial institutions in the United States. The Federal Deposit Insurance Corporation (FDIC) provides insurance coverage for up to $250,000 for substantially all depository accounts. The Association has deposits at various banks in excess of the amounts covered by federal depositary insurance.

13. Related Party Transactions

The Association partners with local organizations to host domestic evangelistic crusades. In conjunction with these activities, the Association received designated contributions for these events totaling $118,762 and $110,663 in 2010 and 2009, respectively. As of December 31, 2010 and 2009, the Association had accounts receivable totaling $66,457 and $36,046, respectively, from the local organizations. For the year ending December 31, 2010 and 2009, the Association provided funding to the local organizations totaling $122,395 and $113,774, respectively. The Association has entered into "Affiliate Ministry Agreements" with Billy Graham Evangelistic Association of Australia, Billy Graham Evangelistic Association of Canada, Billy Graham Evangelistic Association­ Bangalore, Billy Graham Evangelistic Association, Ltd., and Vozrozhdeniye (the International Affiliates) to further the global ministry of the Billy Graham Evangelistic Association. The Association does not control the boards of directors of these organizations. For the years ending December 31, 2010 and 2009, the International Affiliates reimbursed the Association $150,938 and $283,245, respectively, for various ministry projects. As of December 31, 2010 and 2009, the Association had accounts receivable totaling $37,026 and $15,324, respectively, from the International Affiliates.


2 0 1 0 minis t ry re p ort

Following is un-audited summary financial information for the International Affiliates which are controlled by independent boards of directors:

As of December 31, 2010, and for the year then ended Total Assets Total Liabilities Total Net Assets Total Revenue Total Expenses

BGEA of Australia (in Australian $'s) BGEA of Canada (in Canadian $'s) BGEA­Bangalore 3/31/2010 (in Rupees) BGEA Ltd. 3/31/2010 (in Pounds) vozrozhdeniye (in Rubles)

$ $

227,317 7,834,402

$ $

70,510 157,017

$ $

156,807 7,677,385

$ $

319,817 6,043,420

$ $

303,161 6,576,468

RS 4,160,725



RS 4,158,205

RS 10,395,393

RS 9,228,105






306,887 680,000









The First Vice Chairman, President, and Chief Executive Officer of the Association is the Chief Executive Officer of Samaritan's Purse. Samaritan's Purse is controlled by an independent board of directors, though the two ministries share certain board members. To gain efficiencies over administrative services supporting their individual ministries, the Association and Samaritan's Purse entered into a shared services agreement to provide a meaningful structure for regulating and overseeing the shared services and expenses. In accordance with the provisions of the agreements, the Association reimbursed Samaritan's Purse $1,638,147 in 2010 and $1,633,086 in 2009 and Samaritan's Purse reimbursed the Association $736,762 in 2010 and $851,262 in 2009. Accounts receivable and accounts payable from Samaritan's Purse are $503,452 and $148,459, respectively, as of December 31, 2010, and $95,207 and $203,874 in 2009. The Association received and forwarded contributions totaling $380,483 in 2010 and $316,705 in 2009 to Samaritan's Purse designated for support of their ministry activities. Samaritan's Purse received and forwarded contributions totaling $71,512 in 2010 and $112,851 in 2009 to the Association designated for support of the Association's ministry activities. The Association received from Samaritan's Purse cash grants totaling $455,148 in 2010 and $3,630,045 in 2009 and in-kind contributions valued at $397,219 in 2010 and $209,477 in 2009 for various ministry projects. The Association issued cash grants of $266,888 in 2010 and in-kind contributions valued at $26,000 in 2010 and $186,874 in 2009. Following is un-audited summary financial information as of December 31, 2010, for Samaritan's Purse, which is controlled by an independent board of directors: total assets, $244,100,086; total liabilities, $29,203,935; total net assets, $214,896,151; total revenues, $385,492,800; and total expenses, $348,832,222. Other evangelistic ministry includes contributions given to like ministries approved by the Board of Directors annually. Contributions of $500,000 in 2010 and $724,555 in 2009 were given to Wheaton College and $60,000 in 2010 and in 2009 to Gordon-Conwell Theological Seminary. The Association shares several common board members with these institutions but does not control the board of directors of either organization. An in-kind contribution was given to AnGeL Ministries valued at $17,352 in 2009. The president of AnGeL Ministries is a board member of the Association. Contributions of $50,000 in 2010 and in 2009 were given to East Gates International for ministry in Asia. The president of East Gates International is the brother of the Chief Executive Officer. An in-kind contribution was given to Ruth Graham and Friends valued at $66,440 in 2010 and $30,000 in 2009. The founder and Chairman of Ruth Graham and Friends is the sister of the Chief Executive Officer.


B illy G r a ha m evanGeli sti c associ ati on anD aF F il iat e D orGaniZ at ions

14. Commitments and Subsequent Events

The Association has evaluated subsequent events through March 21, 2011, in connection with the preparation of these financial statements, which is the date the financial statements were available to be issued.

15. Schedule of Functional Expenses

For year ending December 31, 2010 Ministry Expenses Fundraising General and Administrative Total

Grants and scholarships Salaries and wages Employee benefits Payroll taxes Legal and professional services Contract labor Supplies Telecommunications Postage and mailing Buildings and equipment Printing Travel Program ministry and events Broadcasting and production Miscellaneous Depreciation and amortization Total expenses


1,163,524 21,620,911 5,982,580 1,644,236 2,511,877 3,510,386 1,143,709 1,060,746 2,964,671 3,040,194 1,841,529 5,957,582 9,190,993 2,852,938 864,531 6,309,282


­ 2,558,552 612,108 170,237 36,269 38,941 54,091 75,848 450,602 72,805 261,359 364,405 308,884 196,505 36,059 181,628


­ 5,380,329 1,469,274 375,530 604,214 22,475 179,073 206,165 92,979 684,964 39,110 131,547 95,372 34,434 147,912 808,598


1,163,524 29,559,792 8,063,962 2,190,003 3,152,360 3,571,802 1,376,873 1,342,759 3,508,252 3,797,963 2,141,998 6,453,534 9,595,249 3,083,877 1,048,502 7,299,508









For year ending December 31, 2009 Ministry Expenses Fundraising General and Administrative Total

Grants and scholarships Salaries and wages Employee benefits Payroll taxes Legal and professional services Contract labor Supplies Telecommunications Postage and mailing Buildings and equipment Printing Travel Program ministry and events Broadcasting and production Miscellaneous Depreciation and amortization Total expenses


1,453,236 23,242,293 6,273,705 1,978,621 1,600,596 4,703,498 1,622,989 1,141,217 3,700,081 3,118,961 2,376,603 4,867,880 8,874,165 5,407,660 473,675 6,363,995


­ 2,629,264 618,792 214,074 91,613 36,751 59,790 74,220 502,393 74,343 264,826 346,651 314,096 80,322 18,715 184,458


­ 5,618,537 1,477,404 453,356 575,244 20,849 219,744 199,920 95,417 710,729 38,441 137,434 185,216 43,688 109,398 815,539


1,453,236 31,490,094 8,369,901 2,646,051 2,267,453 4,761,098 1,902,523 1,415,357 4,297,891 3,904,033 2,679,870 5,351,965 9,373,477 5,531,670 601,788 7,363,992





$ 10,700,916




2 0 1 0 minis t ry re p ort

What We Believe


Always Good News.


B illy G r a ha m evanGeli sti c associ ati on

Always Good News.

1 Billy Graham Parkway, Charlotte, NC 28201-0001 Telephone: 1-877-247-2426 (1-877-2GRAHAM) | Website:

Scripture quotations marked ESV are from The Holy Bible, English Standard Version, ©2001 by Crossway Bibles, a publishing ministry of Good News Publishers. Used by permission. All rights reserved. Scripture quotations marked NIV are taken from the Holy Bible, New International Version. ©1973, 1978, 1984, 2010 by International Bible Society. Used by permission of Zondervan Publishing House. All rights reserved. Scripture quotations marked NKJV are taken from the New King James Version. ©1982 by Thomas Nelson, Inc. Used by permission. All rights reserved. BGEA is a charter member of the Evangelical Council for Financial Accountability (ECFA).

50 ©2011 BGEA



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