Read Microsoft Word - ProstateSA Board Communication - Nov 06 - 2.doc text version



New appointments

Mr Gordon Pickard AM has formally accepted the role of Patron and his associate, Mr Ron Wall, has also accepted an invitation to join the ProstateSA board and we would like to extend a warm welcome to both. A copy of the media release regarding Mr Pickard's role as patron is available to board members on request from Ms Lyn Cornish [email protected] Mr Pickard AM is well-known in South Australia and internationally regarded as a highly acclaimed real-estate developer and philanthropist. Since 1967, Mr Pickard AM has been forming companies which now make up South Australia's largest retirement and land development group. Mr Pickard AM was awarded recognition in the 2002 Australia Day Honours by receiving the Member of the Order of Australia for service to the South Australian Community, a benefactor to a broad range of charitable and youth sporting organisations and to the building industry.

Mr Gordon Pickard (picture courtesy of The Advertiser)

"Having personally experienced prostate cancer myself, I know the importance of early detection to increase the opportunities for greater survival. Every male over 50 should talk to their doctor whether they experience symptoms or not," said Mr Pickard AM. Mr Rod Buchecker has been formally accepted on TCCSA board ­ congratulations Rod! Mr Buchecker will add this role to his existing position with the ProstateSA board.

Blue Tie Cocktail Party

The first meeting of the Blue Tie Sub-committee made up of Mr Ray Blight, Mr Michael Brock, Ms Nicky Downer AM, Mr Steven Trigg, Ms Kate Thiele, Mr Brent Frewen and Ms Lyn Cornish has taken place. Initial discussions centred on the opportunities surrounding such an event. The group agreed ProstateSA will host a Blue Tie event as a cocktail party rather than a formal dinner, (subject to sponsorship covering the costs). The aim of the event is to attract influential business leaders and event organisers in South Australia to support ProstateSA and it was thought to be inappropriate to sell tickets. The event has been tentatively booked for Thursday, 3 May 2007 at the BEA Mercedes Showroom, Mile End. Please diarize this date. The sub-committee would like to thank Mr Ray Eastwood, Managing Director, BEA Motors for the generous offer of the Mercedes Showroom for the event. Tasks have been allocated to each sub committee member and another meeting has been arranged between Mr Brock, Ms Downer AM, Mr Trigg and Mr Frewen to compile a list of invitees. To ensure the event can be run at no cost, sponsorship dollars and in-kind support is needed to cover entertainment, catering/staffing, staging, tables/chairs, administration and decorations. Any leads can be forwarded to Mr Frewen on 8291 4110 or [email protected]

Key positioning statement

ProstateSA will promote the following three key messages which have been developed to highlight crucial aspects of our core business ­ prostate cancer.

­ ­ Awareness ­ talk to your doctor Support ­ call The Cancer Council Helpline 13 11 20 Research ­ funding high quality research


Major Blue Ribbon Events

Loose Change Day was launched through The Cancer Council SA in June 2006 and will now be developed by ProstateSA for 2007 and beyond.

Initial discussions with LA Advertising who coordinated the promotion for this year's event have indicated that Channel 7, FiveAA and Messenger Press will support the event once again. A tentative date of Friday 29 June, 2007 has been set. The plan is to have a badge day whereby volunteers will be situated at prominent city locations to sell merchandise and collect donations. This will be the culmination of an advertising campaign to raise funds and awareness.

Crows Day

Mr Steven Trigg has kindly offered the opportunity to link with the Adelaide Crows for a home match at AAMI Stadium in 2007. A concept will be developed over the ensuing months in conjunction with Mr Trigg.

Boys will be boys

Ms Nicky Downer AM proposed the idea of engaging men in the community to attend a `boys will be boys' night with entertainment, food and drinks at a venue TBA at the end of August. The concept will be to propose any time in September `prostate cancer awareness month' to have a function at home or a mate's place in particular focussing on AFL Grand Final day to raise funds and awareness for ProstateSA.

Cycling Event

The concept of coordinating a cycling event to raise money and awareness is being investigated through two avenues. Further details will be available in the New Year.

Charity House

ProstateSA proposes to explore avenues to build a house for auction to raise funds. Further details will be available in the New Year.

Community Blue Ribbon Events

Blue music day

Mr Graeme Goodings has proposed the idea of using music as a method of fundraising. Initial discussions with Mix 102.3 and Cruise 1323 have proved unsuccessful. The next approach will be to TripleM to gauge their interest.

Cancer Research Advocate Bikers (C.R.A.B)

C.R.A.B have offered to raise funds for ProstateSA through a motorcycle ride from Adelaide to Freeling on March 18, 2007. Upon reaching Freeling there will be food, entertainment and a fun atmosphere for all to enjoy. The day will be run by the group with support from ProstateSA.

Races day

Initial discussions have been held with Mr Rob Popplestone from South Australian Jockey Club to link a blue ribbon event to a day at Morphettville Racecourse. Mr Popplestone gave an encouraging response. Negotiations are continuing to identify the best possible fit for both organisations. Mr Steven Trigg has also kindly donated his support through his contacts in the industry.

Laucke Flour

Laucke Flour is interested in supporting both breast and prostate cancer research through one of their products ­ Wafer Grains. Discussions are in progress and there is potential for a monthly donation plus a percentage of sales being split between ProstateSA and The Cancer Council South Australia.

Zak's restaurant

Mr Graeme Goodings has had an informal conversation with the owners of Zak's restaurant at West Lakes who expressed an interest in holding a fundraising event to benefit ProstateSA. Mr Brent Frewen will meet with Mr Goodings and the owners to discuss the concept. The evening would be in the form of a dinner with all proceeds being donated to ProstateSA. Zak's owners are very keen to support ProstateSA and would consider making it an ongoing event.

Sticker concept

Development of the sticker concept (placed in men's toilets) will be explored utilising the blue ribbon. Mr Steven Trigg kindly offered to speak with Mr Peter Hurley regarding access to hotels and contact with the advertising agency that controls use of the wall space in community and commercial venues.

Classic Adelaide 2006

The association of ProstateSA with Classic Adelaide 2006 was a resounding success. Special thanks to Mr David Edwards, Executive Chairman, Silverstone Events and his team for the opportunity to be the nominated charity. The Marcos car was badged with the ProstateSA brand, a tremendous tool to promote awareness of ProstateSA. The event reached a broad demographic as the cars travelled through some of South Australia's premiere wine districts and tourism hot spots enjoying a warm welcome from spectators along the route. Throughout the five day event, numerous volunteers helped raise awareness and money for ProstateSA. A very positive response was received from collectors as they wandered the streets of Victor Harbour, Tanunda, McLaren Vale and Macclesfield to name a few. Preliminary figures indicate in excess of $27,000 was raised. The Gouger Street Party on Friday night was a huge success with an estimated 35,000 people wandering the street viewing the cars lining the road - including ProstateSA's. This also gave ProstateSA the opportunity to entertain sponsors and key supporters at Lime & Lemon Cafe. Special thanks to Mr Ray Blight, Mr Michael Brock, Ms Karen Thomas and Mr Peter Sutherland for their attendance.

L-R: John Eckert, Gerben Van Der Hoek, Brian Virgo (Driver), Dr Kim Moretti (Navigator), Brent Frewen, Darren Virgo & Andrew Burnard form the crew for the ProstateSA entry in Classic Adelaide 2006

Commentators gave ProstateSA a mention at every opportunity during the event, which helped raise the profile. Numerous media outlets assisted ProstateSA to raise awareness with both Mr Brian Virgo and Dr Kim Moretti being interviewed on radio and television. Thanks to Mr Graeme Goodings who helped through Channel 7 and FiveAA. Mr Virgo and Dr Moretti were very pleased to finish the race without a mark on the car in 20th place in their class. Thanks to Mr Virgo, Dr Moretti and the crew for their efforts. Early indications are that Silverstone Events are keen to support ProstateSA at Classic Adelaide 2007.

ProstateSA partnerships

Prostate Cancer support groups

A letter has been sent to the six prostate cancer support group coordinators with information on the current position of ProstateSA. This letter outlines the development of ProstateSA along with the primary goal of the organisation. The important contribution of these support groups to the SA community is acknowledged as a vital service to people affected by prostate cancer. The letter proposes that the ProstateSA Board would like to meet with the support group coordinators at TCCSA early in the New Year. It is intended that discussions will focus on ways of establishing a working relationship with the support groups and other stakeholders within the community. ProstateSA also extended sincere thanks to Ian Fisk, Barry Ferris and Jeff Roberts who volunteered during the successful Classic Adelaide event recently. In closing, ProstateSA expressed the hope of developing effective communication channels and involving the support group members in the fight against prostate cancer.

ProstateSA has committed to assist the Foundation's first fundraising initiative - the Ashes Test Dinner - on Tuesday, 28 November at the Holiday Inn by organising a table in support.

PCFA collaboration

As per the ProstateSA October board meeting, a proposed agreement has been forwarded to Mr Andrew Giles (CEO) to table at the PCFA board meeting. The meeting was held in late October, however a number of board members were unavailable and thus Mr Giles was going to speak individually with each board member. Initial discussions have indicated a positive response, but the agreement remains unsigned at this stage. Mr Brent Frewen is following up with Mr Giles regarding the status of the document.

How funds raised will be used

The first meeting of the sub committee made up of Associate Professor Brenda Wilson, Ms Ellen Kerrins, Dr Carole Pinnock, Professor Villis Marshall AC, Professor David Roder (absent), Mr Brent Frewen and Ms Lyn Cornish has taken place. Associate Professor Brenda Wilson, Ms Kerrins and Professor Roder will be attending another meeting to prioritise the list of options available. A paper will be presented at the next board meeting which will include a prioritised list from the following broad possibilities: educational resources, research grants, support services for those affected by prostate cancer and services for regional communities. This information will form the basis of the work ProstateSA will endeavour to achieve in the near future.

EJ Whitten relationship

Mr Ray Blight, Associate Professor Brenda Wilson and Mr Brent Frewen met with Mr Ted Whitten Junior and Mr Maurie Ranger from the EJ Whitten Foundation. This meeting was very positive and Mr Whitten Junior expressed an interest to support ProstateSA with funds raised from their initiatives. A formal agreement has not been sanctioned to date.


Microsoft Word - ProstateSA Board Communication - Nov 06 - 2.doc

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