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Do you want to attract more customers? Advertise with the Catholic Sentinel!

We can help you: · Increaseyourvisibility with more than 60,000 readers · Targetmoreeffectively with greater penetration in Portland, Salem, Eugene, Medford, and coastal communities · Communicateyourmessage with a resource Catholic households trust · Reachmorecustomers with our expanded print circulation of 25,000 copies · Maximizeyouronlinepresence with our expanded and redesigned website

2010 Media Kit

"Few other publications or websites give so comprehensive and user-friendly a presentation of Catholic news and views from around the world, nation and state. This is, quite simply, vital information you can get nowhere else. " Most Rev. John Vlazny Archbishop of Portland

What is the Catholic Sentinel?

Founded in 1870, the Catholic Sentinel is the longest published Catholic newspaper on the West Coast. The newspaper and website provide news, information, spiritual formation and commentary to the faithful in 18 counties of Western Oregon. The Catholic Sentinel has a long history of national and regional award-winning journalism in support of the mission of the Catholic Archdiocese of Portland. Why you should partner with the Catholic Sentinel: · · · · 13% of the Western Oregon population is Catholic 20,000 print issues distributed in 124 community churches 5,000+ print issues mailed directly to loyal Catholics 22,000+ online edition monthly visitors (and rapidly growing) Total of 60,000+ readers

"My company will be celebrating 20 years in January 2012, and during that time I have advertised in the Catholic Sentinel. I have sold new and used cars and trucks to Catholics all over thanks to all those who saw my advertisement in the Sentinel. " José Pinomesa José Mesa Auto Wholesale


Who reads the Catholic Sentinel?

Catholic Sentinel print edition readers are loyal, respectful, and trusting Oregonians who are rooted in their local communities. · · · · · · · 63% female, 37% male 73% are married 87% own their home $49,000 average household income 45 minutes devoted to reading each issue of the newspaper 73% support companies that advertise in the newspaper 93% dine out regularly 53% dine out more than once a week 70% travel overnight more than once a year 57% use accounting, tax or legal services several times a year 80% use medical services and products on a regular basis

"Using the Catholic Sentinel to advertise our services and employment needs has been a good match. We have been able to reach a population of individuals seeking a faithbased community in which to reside and also those individuals looking for a mission-based place of employment. " Karen Marshall St. Anthony Village Independent and Assisted Living

· · · ·

Source: University of Portland research study of Catholic Sentinel paid circulation readers, 2005.

A service of Oregon Catholic Press

Special Issues and Advertising Sections 2010-11

Enjoy a special editorial focus and/or merchant guide in nearly every print issue of the Catholic Sentinel! Reserve your space now for these premium opportunities.

PublicationDate July 2, 2010 July 16, 2010 August 6, 2010 August 20, 2010 September 3, 2010 September 17 2010 , October 1, 2010 October 15, 2010 November 5, 2010 November 19, 2010 December 3, 2010 December 17 2010 , January 7 2011 , January 21, 2011 February 4, 2011 February 18, 2011 March 4, 2011 March 18, 2011 April 1, 2011 April 15, 2011 May 6, 2011 May 20, 2011 June 3, 2011 June 17 2011 , Focus/Topic North Catholic High School Reunion Catholic Charities Senior Lifestyles Science and Technology Art and Craft Trades Back to School Fitness and Healthy Living Holiday Bazaars and Early Bird Christmas Specials Mount Angel Abbey Annual Dinner Financial Planning Holiday Dining and Entertaining Christmas Greetings and Mass Schedule Vocations, Priests, and Women Religious Catholic Schools Week Engagements, Weddings, and Marriage Vacations and Travel Home Improvement Buying Local Real Estate Easter Greetings and Mass Schedules Graduation Hospitals, Nursing Care, Hospice, and Health Care Priest Appreciation Day Day Trips and Summer Activities

* Special deadline due to holiday schedules.

Deadline June 23 July 7 July 28 August 11 August 25 September 8 September 22 October 6 October 27 November 10 November 23 * December 8 December 22 * January 12 January 26 February 9 February 23 March 9 March 23 April 6 April 27 May 11 May 25 June 8


Size Black&WhiteRate¹ FullColorRate¹ $310 $645 $1275 Eighth Page $255 3 columns (5.083") x 3.375" Quarter Page 3 columns (5.083") x 7 .5" Half Page 6 columns (10.333") x 7 .5" $565 $1125

¹Print issue annual contract discounts apply.

Effective July 1, 2010

Catholic Sentinel Print Issue Rate Card


Location Front Page Banner Back Page Banner Full Back Page Size 4 columns (6.75") x 1.5" 6 columns (10.333") x 1.5

¹Print issue annual contract discounts apply.

FullColorRate¹ $330 $410

6 columns (10.333") x 14.833" $2400

Reach More Readers, Extend Your Budget, Advertise More

Save with an Annual Contract! 24 Issues 25% Off | 12 Issues 15% Off


Size Full Page 6 columns (10.333") x 14.833" Half Page 6 columns (10.333") x 7 .5" Quarter Page 3 columns (5.083") x 7 .5" 3 columns (5.083") x 5" 3 columns (5.083") x 4" 2 columns (3.333") x 5" 2 columns (3.333") x 4" 2 columns (3.333") x 3" 2 columns (3.333") x 2" Black& WhiteRate¹ $2225 $1125 $565 $375 $300 $250 $200 $150 $100

¹Print issue annual contract discounts apply.

Contact Your Account Representative

Lianne Swanson Sales Manager 503-460-5345 [email protected] Susan Hays Sales Representative 503-460-5407 [email protected]


All space reservations, copy and ad submissions are due by 4 p.m. on the 9th day prior to publication.

Effective July 1, 2010

Take Advantage of Special Advertising Opportunities

Catholic Crossword Puzzle Sudoku Puzzle Classified Text/Line Ads Classified Display Ads $200/week $200/week Approximately 3 columns x 1.5" Approximately 3 columns x 1.5"

$.50/word, $7 minimum .50 $25/column inch

Print Issue Sizing Guide

FULL 2x2 2x3 3x5 2x4 1/2

3x4 1/4

Effective July 1, 2010

Catholic Sentinel Online Rate Card

Extend your reach to on-the-go adult readers seeking news, sports, entertainment, spiritual formation and commentary. Updated daily, includes articles from the print issue, plus photo galleries, reader comments, interactive maps and bonus content. A mobile/ cellular version of the site is also available.


Type Banner Location Website/ Run of Site² Website/ Run of Site² Website/ Run of Site² Size 728x90 px 160x600 px 180x150 px Impressions Unlimited Unlimited Unlimited Unlimited Unlimited StandardRate¹ Print+Web ComboRate¹ $150/month $100/month $50/month $100/week $50/month $75/month $50/month $25/month $75/week $25/month

(IAB Leaderboard)

Skyscraper Tile

(IAB Wide Skyscraper)

(IAB Rectangle)

Banner Tile

(IAB Leaderboard)

Website/ 728x90 px Home Page Only² Mobile/ Run of Site³ 180x150 px

(IAB Rectangle)

¹Print issue annual contract discounts apply. ²Run of Site advertisements will be included for 30 days, beginning with the date specified by the advertiser. ³Home Page advertisements will be included for 7 days, beginning on Mondays.

Contact Your Account Representative

Lianne Swanson Sales Manager 503-460-5345 [email protected] Susan Hays Sales Representative 503-460-5407 [email protected]


All reservations and advertisements must be submitted at least 3 business days prior to inclusion on the website.

Effective July 1, 2010

Online Advertisement Specifications


Banner IAB Leaderboard 728 x 90 px

Tile IAB Rectangle 180 x 150 px

Skyscraper IAB Wide Skyscraper 160 x 600 px


All website and mobile advertisements must conform to the following specifications: File Formats: JPEG, GIF PNG, SWF , File Size: 30k Maximum Animation: Permitted Maximum Animation Time: 10 Seconds

Effective July 1, 2010

Join these featured Catholic Sentinel advertisers!

· · · · · · · · · · · · · · · · · · · · · · · Breslin-Wallace Buick GMC, Portland Calaroga Terrace Retirement Community, Portland Catholic Youth Organization/Camp Howard, Portland Central Catholic High School, Portland City Home Improvement, Portland DiBenedetto/Thomson/Livingstone Architects, Portland First Call Heating & Cooling, Portland Fr. Bernard Youth Center, Mount Angel Franciscan Montessori Earth School, Portland Heitzman Body & Paint, Beaverton Homewatch CareGivers, Portland Jesuit High School, Portland José Mesa Auto Wholesale, Portland Marylhurst University, Portland Mount Angel Towers, Mount Angel The National Sanctuary of Our Sorrowful Mother (The Grotto), Portland Providence Health & Services, Portland Saint Mary's Academy, Portland Sheridan Fruit Company, Portland Sisters of St. Mary of Oregon, Beaverton Society of St. Vincent de Paul, Portland University of Portland, Portland Wichita Feed & Hardware, Portland



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