Read Microsoft PowerPoint - Data coaching webinar August 23 v4 rev am.pptx text version

Theresa M. Welbourne, PhD

Research Professor, Center for Effective Organizations, University of Southern California President and CEO, eePulse, Inc.

The Promise and Peril of HR Data

Kerrian Bard Fournier

Vice President, Head of Human Capital Strategy and Analytics Marsh & McClennan Companies

8 2011 CEO Data Coaching presentation Copyright Marsh & McClennan Companies and/or Dr. Theresa M. Welbourne

Agenda

The promise = what HR data can do with a good story, played out well, understood, and that drives results

The peril = spend lots and lots of money on HR data that no one uses well that confuses people and that hurts results well, people,

THE POTENTIAL

Takes innovation and courage

9 2011 CEO Data Coaching presentation Copyright Marsh & McClennan Companies and/or Dr. Theresa M. Welbourne

What do you have in common?

Alfred Hitchcock

Good data coaches are great directors

Steven Spielberg

2011 CEO Data Coaching presentation Copyright Marsh & McClennan Companies and/or Dr. Theresa M. Welbourne

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Data

Big Data Useful Data

Dialogue

Action

Results

In Business

Dialogue is the key to success; through dialogue people get emotionally involved; more likely to take action.

Novels examples: Gone with the Wind, Wind the Lion King, Mary Poppins, Spiderman Research example: Data on Pepsi's market share Research example: Smoking studies Make money and produce Gone with the Wind Wi d prequel, l sequel Profitability, new products

In the Entertainment Industry

Screenplay Script ( (Condense) )

Broadway Show Movie in Theatres More complex data p

Profitability, Help families spend time p together

Technical Report

Commercial Simple data

Induce consumers t to buy more Teach new skills, increase awareness

Power Point Presentation; Storyboard

TV Series Documentary Medium complexity of data

Less smoking, Social movement

11 2011 CEO Data Coaching presentation Copyright Marsh & McClennan Companies and/or Dr. Theresa M. Welbourne

Data coaching .... Putting it all together to drive results

DIALOGUE ­ ENTERTAINMENT GETTING THE MESSAGE OUT

DATA (QUALITATIVE, (QUALITATIVE QUANTITATIVE, SIMPLE, COMPLEX)

DESIRED ACTIONS AND RESULTS

Create the script that tells the story Beginning, Beginning middle and end Choose the right medium Focus on the audience g Strategize and be deliberate

12 2011 CEO Data Coaching presentation Copyright Marsh & McClennan Companies and/or Dr. Theresa M. Welbourne

Film genre

Classify movies ... Use the classification to

provide guidance on the process of film making.

Classify data ... Leads to different rules and

recommendations on how to present data

13 2011 CEO Data Coaching presentation Copyright Marsh & McClennan Companies and/or Dr. Theresa M. Welbourne

Data

Big Data Useful Data

Dialogue

Power Point decks Emails Articles (short) Technical reports Books Presentations to big groups One-on-one conversations Data-driven focus groups

Action

Results

HRIS system data

In Business

Focus group data Employee survey data Financial data

Black Hole

In the Entertainment Industry

Novels examples: Gone with the Wind, the Lion King, Mary Poppins, Spiderman Research example: Data on p Pepsi's market share Research Example: smoking studies

Screenplay Script S i t (Condense)

Broadway Show Movie in Theatres More complex data

Profitability, Help families spend time together

Make money and produce G d Gone with ith the Wind prequel, sequel Profitability, new products

Technical Report

Commercial Simple data TV Series Documentary Medium complexity of data

Induce consumers to buy more Teach new skills, increase awareness

Power Point Presentation; Storyboard

Less smoking, Social movement

14 2011 CEO Data Coaching presentation Copyright Marsh & McClennan Companies and/or Dr. Theresa M. Welbourne

No script OR unbelievable scripts OR scripts that look like novels

Unclear goals (results); unclear actions

Story has no "middle" ­ Basics of a good story = beginning, middle, end

2011 CEO Data Coaching presentation Copyright Marsh & McClennan Companies and/or Dr. Theresa M. Welbourne

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Kerrian Bard Fournier

Vice President, Head of Human Capital Strategy p gy and Analytics

2011 CEO Data Coaching presentation Copyright Marsh & McClennan Companies and/or Dr. Theresa M. Welbourne

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Who We Are

Marsh & McLennan Companies is a global team of professional services companies whose deep expertise and commitment to lasting partnerships protect and enhance clients' vital assets.

MARSH & McLENNAN COMPANIES BY THE NUMBERS: · 52,000 employees in more than 100 countries · Annual revenue exceeding $10 billion · #221 on 2010 Fortune 500 list · More than 75% of the companies in the Fortune 1000 are among MMCo clients · 100% rating by the Corporate g y p Equality Index (CEI) · Ranked 78th in Newsweek's Green Rankings of the US Top 500 Companies for 2010

Risk & Insurance Strategy & Consulting Marsh & McLennan

Marsh

Guy Carpenter

Mercer

Oliver Wyman

August 26, 2011

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2011 CEO Data Coaching presentation Copyright Marsh & McClennan Companies and/or Dr. Theresa M. Welbourne

Moving from Data Smog to Cloud 9 or ...why I am in this job today

www.mercer.com

Why We all Need to Care

19 2011 CEO Data Coaching presentation Copyright Marsh & McClennan Companies and/or Dr. Theresa M. Welbourne

tics

Relational Capital Data · Employee Demographics · Recruiting · Performance · Training & Development · Turnover & Retention g g · Engagement · Comp & Benefits · Mobility · Diversity · Employee Energy · · · · Productivity Quality Cycle Time Unit Cost

Customer Data Human Capital Data

· The quality of relationships with our clients · The strength of manager managercolleague · Customer Satisfaction · Loyalty · Acquisition Costs · Churn Rate

Operations and

Financial Data

Business Data

Overall: Include benchmark data where available

· · · ·

Revenue Expenses Profitability Assets/Liabilities

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2011 CEO Data Coaching presentation Copyright Marsh & McClennan Companies and/or Dr. Theresa M. Welbourne

What Differentiates the Leaders?

Business Impact

Workforce Analytics

?

HR Platform Focus

Almost everyone else

21 2011 CEO Data Coaching presentation Copyright Marsh & McClennan Companies and/or Dr. Theresa M. Welbourne

Workforce Analytics: The Process

Collect data

Choose metrics

Report metrics

Analyze findings

Assess impact

22 2011 CEO Data Coaching presentation Copyright Marsh & McClennan Companies and/or Dr. Theresa M. Welbourne

Workforce Intelligence

Business Impact

Workforce Intelligence Workforce Analytics

HR Platform Focus

Almost everyone else

23 2011 CEO Data Coaching presentation Copyright Marsh & McClennan Companies and/or Dr. Theresa M. Welbourne

The Three Elements of Strategy

Where are we?

How do we get there?

Where do we want to be?

Sun Tzu Sun Tzu

24 2011 CEO Data Coaching presentation Copyright Marsh & McClennan Companies and/or Dr. Theresa M. Welbourne

Moving Workforce Analytics to Workforce Intelligence In Integrated Approach for Adoption

Intent: Synthesize the ways in which HR data is being used to drive business results This initiative is providing an opportunity to be innovation partners with Mercer HC & IPS to develop new product & services offering. (tools, technology, dashboard structures & webinar/workshop content) Intent: Supply core capability to powerfully combine and analyze critical HR & other data Intent: Expand organizational competency to utilize evidencebased dialogue

THE APPROACH

Create an A ti C t Actionoriented Metrics Strategy

THE SKILL

Launch a Data & Dialogue Coaching Program We are specifically partnering with Dr. Dr Welbourne on "The Approach" & "The Skill" components

(an integrated model)

Workforce Intelligence I t lli

THE FOUNDATION

Assemble a robust Data Engine

THE DELIVERY

Leverage technology for multiple objectives j

Intent: Provide suite of tools to enable better decisions, strategy development/deploydevelopment/deploy ment & risk management

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2011 CEO Data Coaching presentation Copyright Marsh & McClennan Companies and/or Dr. Theresa M. Welbourne

The Workforce Intelligence Process

Determine Collect impact data

Choose metrics

Report metrics

Analyze findings

Assess impact

Collect data

26 2011 CEO Data Coaching presentation Copyright Marsh & McClennan Companies and/or Dr. Theresa M. Welbourne

The Workforce Intelligence Process

Determine impact

Choose metrics

Collect Business data Imperative p

Report metrics

Analyze findings

27 2011 CEO Data Coaching presentation Copyright Marsh & McClennan Companies and/or Dr. Theresa M. Welbourne

The Workforce Intelligence Process

Business Impact

Analyze findings

Determine impact

Report p metrics

Business Imperative p

Choose Platform Focus HR metrics

Collect data

28 2011 CEO Data Coaching presentation Copyright Marsh & McClennan Companies and/or Dr. Theresa M. Welbourne

Dual strategy to build data coaching skills Formal data audit and data coaching process within each operating unit ithi h ti it Practice and use data coaching as relevant projects arise Rewards project

29 2011 CEO Data Coaching presentation Copyright Marsh & McClennan Companies and/or Dr. Theresa M. Welbourne

Rewards data pilot and data coaching integration

Goal or desired RESULT

Business coming back; employees worked hard during g ; p y g tough times; it's time to look at the compensation system and see how people are doing. Be proactive and manage the "deal;" retain the right people. deal; people

30 2011 CEO Data Coaching presentation Copyright Marsh & McClennan Companies and/or Dr. Theresa M. Welbourne

ACTIONS

Senior leaders will most likely need to take action and make some changes to the rewards / compensation package. Leaders in each operating company will need to make some custom changes for their groups. The committees working with each operating company's results will company s need to be experts in their data and tell the rewards story. There will be an overall story (for company) and stories for each operating company. p y It is our job to help our writers find the story in the data. After they find the story we can equip them with some suggestions about how to orchestrate their story However we are not the directors ­ we story. However, are "coaching" the directors.

31 2011 CEO Data Coaching presentation Copyright Marsh & McClennan Companies and/or Dr. Theresa M. Welbourne

DATA

Rewards pulse survey Employee engagement survey Compensation facts Exit survey data Rumors Focus group data Data from HRIS system

32 2011 CEO Data Coaching presentation Copyright Marsh & McClennan Companies and/or Dr. Theresa M. Welbourne

The intervention for compensation teams: Part 1

Homework

They had to look at their data and think about it differently

First from a traditional view

Second from a perspective that forced them to add the "middle" to their stories

33 2011 CEO Data Coaching presentation Copyright Marsh & McClennan Companies and/or Dr. Theresa M. Welbourne

Good Story Development

Beginning - introduce the reader to the setting, the characters and the situation (conflict). Plot Point - situation that drives the main character from "normal" life toward some different normal" conflicting situation that the story is about. Middle - series of complications and obstacles, each leading to a mini crisis. Climax ­ the ultimate crisis. Resolution - of the Climax, saving the day, feeling happy, celebrate. End - tie up the lose ends; share the morale of the story. Finish your story and get out.

2011 CEO Data Coaching presentation Copyright Marsh & McClennan Companies and/or Dr. Theresa M. Welbourne

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Typical HR Data Story Development

Beginning ­ Introduction to the study Plot Point 1 - Discuss the variables studied Middle - series of complications and obstacles, each leading to a mini crisis. Climax ­ the ultimate crisis. Resolution - of the Climax, saving the day, feeling happy, celebrate. End - Present the results of the data analysis Get out before the audience wakes up

2011 CEO Data Coaching presentation Copyright Marsh & McClennan Companies and/or Dr. Theresa M. Welbourne

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Telling the story - Rewards data "genre" What's your lens?

Horror films strive to elicit the emotions of fear, disgust and horror from viewers. They deal with the audience's nightmares, hidden worst fears, and terror of the unknown. Thrillers use suspense and tension to stimulate the viewer's moods such as a high level of anticipation and devices such as red herrings are used extensively. Action films have heroes thrust into tough situations that require physical feats and frenetic chases; who are resourceful characters struggling against incredible odds.. Comedy films main emphasis is on humor and is designed to elicit laughter by humorously exaggerating situations, the way of speaking, the action and characters.

36 2011 CEO Data Coaching presentation Copyright Marsh & McClennan Companies and/or Dr. Theresa M. Welbourne

Working session: Part 2

Two-hour session to START TO brainstorm their story ­ Go through the results, actions and data ­ Pl t th story Plot the t ­ Used mind mapping to record what they said Added a new way of looking at the data ­ We provided them with a "middle" middle

37 2011 CEO Data Coaching presentation Copyright Marsh & McClennan Companies and/or Dr. Theresa M. Welbourne

Employee Value Exchange PropositionTM Many compensation data stories tell the employee value proposition story ­ what we give to employees.

Instead, we told the employee value exchange story. The condition which "condition under which" or middle was the balance between what employees get in exchange for what they give. give

2011 CEO Data Coaching presentation Copyright Marsh & McClennan Companies and/or Dr. Theresa M. Welbourne

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Employee Value Exchange Proposition

Employee engagement (give) Rewards (get)

We select questions to q include

We select questions q Ran statistical analysis

Focused on survey data for part 1 of the story; we added other data for part 2.

2011 CEO Data Coaching presentation Copyright Marsh & McClennan Companies and/or Dr. Theresa M. Welbourne

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Employee Engagement (what employees give to the company) Low

Value greater than engagement

Medium

Value greater than engagement

High

Alignment

High X Employee Perceived Value (what they get from the company)

Value greater than engagement

X

Alignment

Y

Engagement greater than value

Medium

X

Alignment

Y

Engagement greater than value

Z

Engagement greater than value

Low

Y

These people are not performance aligned; at risk of entitlement (value is higher than i hi h th engagement).

Z

These individuals are aligned; however, is the distribution where you want it? t

Z

These employees are potentially what we call "neglected warriors" - engaging b t with i but ith unbalanced value.

2011 CEO Data Coaching presentation Copyright Marsh & McClennan Companies and/or Dr. Theresa M. Welbourne

Copyright 2011, Theresa M. Welbourne,

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Story changed with the new lens

The success here was providing a new lens

Thinking about data differently

We helped them see that the same data can tell a different story with a new "middle"

Gave them courage to be creative in thinking about their own stories

41 2011 CEO Data Coaching presentation Copyright Marsh & McClennan Companies and/or Dr. Theresa M. Welbourne

The journey continues

Data audit work integrated with core tool development

Data coaching skills development continues within MMCo

Data coaching also seen to be an important skill for MMCo clients

42 2011 CEO Data Coaching presentation Copyright Marsh & McClennan Companies and/or Dr. Theresa M. Welbourne

Where am I today? Questions? Dialogue? Q ti ? Di l ?

www.mercer.com

Data coaching public program

Data - Dialogue - Action - Results

Data Coaching Workshop Los Angeles September 21 23 2011 21-23, With · Theresa Welbourne · Lacey Leone McLaughlin · Mark Steiman (SVP and CHRO of Kinecta Federal Credit Union) · Kerrian Bard Fournier (Vice President and Head of Human Capital Strategy & Analytics for Marsh & McLennan Companies, Inc.)

http://ceo.usc.edu

44 2011 CEO Data Coaching presentation Copyright Marsh & McClennan Companies and/or Dr. Theresa M. Welbourne

Information

Microsoft PowerPoint - Data coaching webinar August 23 v4 rev am.pptx

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