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The Self Contained Recreational Vehicle Market

2010 and beyond

A responsible review of the Environmental, Economic and Social aspects of traditional RV tourism in Australia Issue #1

Contents

Foreword 2

Part One - The purpose of this document

Overview Background WhatEconomicBenefitsdoRVTouristsCreate? TheReplenishmentCycle Summary

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4 5 7 8 9

Part Two - Taking Action

CampervanandMotorhomeClubofAustraliaLtd The Recreational Vehicle (RV) LeaveNoTrace® The Wanderer's Mate GeoWiki - CMCA on the web Otherpublications CampingInfrastructure DumpPointSubsidyScheme RV STOP Spot RVFriendlyTownTMScheme CMCAFriendlyCaravanParkListing TheCommunity

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10 12 12 13 13 13 14 14 15 15 16 17 18 19 20

Conclusion Further Reading References

Prepared on behalf of

CampervanandMotorhomeClubofAustraliaLtd ABN:16095568157 49TheAvenue,Wickham(Newcastle),NSW2293 Tel: 02 49 788 788 Email:[email protected]

Acknowledgements

BruceTreloar,N17634 TonyChartersandAssociates PrintedMay2010 The Self Contained Recreational Vehicle Market: 2010 and beyond 1

Foreword

In2005BernardSalt,therenowneddemographermadethefollowingobservation; "The shift of the baby boomers into the 50-something time in life is actually changing the settlement of Australia. This is the generation that created the great Australian suburbia...that suburbia is now on the move. If even some of 4.1 million people decide to go caravanning and camping, then, stand back ... the industry just explodes and that is precisely what I think will happen over the next decade.[Up to] 4.1 million people hitting the road delivers an extraordinary impact, both financially, culturally and socially across Australia." The Campervan and Motorhome Club ofAustralia Limited (CMCA), with close to 60,000 Members, is the peak representativebodyfortheSelfContainedRecreationalVehicle(RV)touristmarketinAustralia. RVtourismhasremainedoneofthemostresilientmarketsduringtheeconomicdownturn.Thenumberofmobile travellers on the road is expected to increase over coming years, particularly as the `baby boomer' generation continuestoretire. CMCAhasbeenproactivelyconductingresearch,auditinginfrastructureandengagingwitharangeofstakeholders to increase awareness within the industry of the economic value and needs of the RV tourist market. These stakeholdersincludeindustryandcommunitygroups,local,stateandfederalgovernmentsandmanufacturersand suppliers. This document is designed to bridge gaps in awareness, information and communication and to help foster a sustainableindustrysectorthatprovidesenvironmental,socialandeconomicbenefits. CMCAiscommittedtodevelopingandmaintainingaproductive,workingrelationshipwithalllevelsofgovernment inordertoimplementinitiativesthataremutuallybeneficialforgovernments,communitiesandRVtourists. ThegrowthintheRVtouristsectorprovidesmanybenefits.Whynotbepartofit?

JohnOsborne ChiefExecutiveOfficer CampervanandMotorhomeClubofAustraliaLimited

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The Self Contained Recreational Vehicle Market: 2010 and beyond

Part One - The purpose of this document

TheevolutionofthemodernRV,andtheexpectationsof itsuser,hasoutpacedthecapabilitiesandwillingness of the traditional camping industry to satisfy growing demand. The newer generation of RVers are seeking an experience that offers freedom of choice along with new options to satisfy their desires. However, any attempttoprovideanynewoptionswhilstatthesame timeprotectingthefreedomofchoiceneedsbedone in an environmentally responsible and sustainable mannerthatisintheinterestofallconcerned. For generations Australians have ventured on camping holidays. Traditionally, a large majority of these campers were in tents or caravans and often travelled to a destination caravan park, set up camp andenjoyedtheirholidayinalocationthattheywere familiar with and, in many cases, were surrounded by friends and neighbours that had similar holiday patterns.Veryfewventuredfarorintothemoreremote regionsofAustralia.Caravanparkswere,inthemain, developedinthe50'sand60'stomeetthedemandof thisstyleofholiday. Technologyhasallowedfortherapidevolutionofmany aspectsofmodernsociety.Thecampingindustryisno exception to this evolution.The Recreational Vehicle (RV)industryhasgraspedthetechnologiesavailable with both hands and taken full advantage of it.As a result,themodernRVhaslittleresemblancetothose ofthe50'sand60's. Along with this evolution, and substantial road improvements, came an increasing desire by Australians to venture further from home and to explore more of what regionalAustralia has to offer. (Going `around the block' is now a touring must do). Now,seducedbythemanyiconicimagesofAustralia beingbroadcastontelevisionandinothermedia,there grewadesiretoseethesemanysightsandtolearn fromandenjoytheculturaldiversityofthecountry. Today's modern RV gives them the comfort and freedomofchoicetodoso.Whilethedesiretotravel hasgrown,andthemodernRVhasevolvedtomake theseadventurespossible,facilitieshavenotevolved atthesamepacetomeetthisnewdemand.Australians arenowseekingacultural,socialandenvironmental adventure that is unique to regional Australia. It is critical that the demands of those wishing to explore Australia in a modern RV are matched by facilities developedtomeetthoseneedsinaresponsibleand sustainablemanner. Thisdocumentwasdevelopedtoassistthosewhoare interestedin,orareinterestedinbenefittingfrom,the RVsectoroftourism,andtohelpthemmakeinformed decisionsthatwillbenefit,notonlytheRVusers,but alsothosewhohaveaneconomicandsocialstakein theregionsthattheyrepresent,andtohelpdevelopa sustainableindustrythatcanbenefitallsectorsofthe industry. Thesebenefitscannotonlybeaneconomicstimulus to those in the industry itself, but also to other stakeholdersthatmayprofitfromanyincreaseinthe tourism market.A sustainable industry also benefits, inthelongterm,thosewhowishtotakeadvantageof increasedandimprovedfacilitiesastheyenjoytouring Australia, and in particular those touring regional areasthatwouldhavethemosttogainfromanoverall improvementinthissector. Tourism is not often a high consideration by those in regional areas, but it is an industry that can give a substantial return many times over for a small investmentinbothtimeandmoney. Thereaderwillfindthatthisdocumenthastwoparts. This first part introduces the Industry and the Self Contained RV Market. It outlines the Background to theindustryandprovidescurrentdataandtrendsand concludeswithinformationontheEconomicBenefits thattheRVtouristcanbringtoaregion. The second part of this document outlines the work theCMCAhasdone,abriefoverviewoftheRV,and a Community section that outlines options that may beconsideredbythoseinterestedintappingintothis growingmarket.

Document Purpose/summary

· Tobeenvironmentallyresponsible. · Toencouragenewoptionsfrombothpublic

andprivatesectors.

· Tobesustainableoverthelongterm. · Tobefairtobothusersandproviders. · Topromoteandpreservethe`freedomof

choice'.

The Self Contained Recreational Vehicle Market: 2010 and beyond

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Overview

Australia's expansive network of regional highways; outstanding natural and cultural heritage; and the prosperity of its `baby boomers' provide the vital componentsofanindustrysectorbasedoncamping, caravanningandmotorhoming.ThegrowthoftheSelf ContainedRecreationalVehicleMarketoverthepast 10yearshasbeenremarkable. The Tourism White Paper1 recognised the value of this market and further indicated the importance of expandingAustralia'snichetourismmarketsasaway to direct and encourage growth in international and domestic visitation, while simultaneously supporting regionaldevelopment. The Self Contained Recreational Vehicle Market is particularly suited to achieving these ends as it encourages domestic visitation and spending in regionalareas,particularlyinoffpeakperiods. Currently, the growth of this segment is inhibited by alackofstakeholdercoordinationandthelackofan understandingoftheoptionsavailable. Theaimofthisdocumentistoimproveawarenessof the value of the Self Contained Recreational Vehicle market and to stimulate the creation of a national coordinatedapproachtothesustainabledevelopment of the Self Contained Recreational Vehicle Market sectorasawhole. Tourism Research Australia's publication "Through the looking glass: The future of domestic tourism in Australia" forecasts that the demand for RV or camping accommodation is expected to continue to grow through to 2020 2.Similarly,itisrecognisedthat "the caravan industry is one of the fastest growing tourismsectors,withsalesalmosttreblinginthepast 10years". The value of the Recreational Vehicle/Camping Market to Australia continues to be significant. The market accountsforaround15percentoftotaldomesticvisitor nights4andin2008,totalexpenditurebyvisitorswas approximately $8 billion ($5.27 billion domestic and $2.75billioninternational)4. In addition, RV or camping visitors are much more likely to visit regional Australia than non RV or camping visitors. In 2007, international Recreational VehicleMarketvisitorsspent45%ofnightsinregional Australiacomparedtoonly19%byotherinternational visitors. Similarly, domestic Recreational Vehicle Marketvisitorsspent85%ofnightsinregionalAustralia comparedtoonly59%byotherdomesticvisitors 2. Travellers using the most self contained forms of accommodation such as campervans, motorhomes andanincreasingnumberofcaravans,formtherapidly growingSelfContainedRecreationalVehicleMarket. They are represented nationally by the Campervan andMotorhomeClubofAustraliaLtd(CMCA). TheassumptionthattheSelfContainedRecreational VehicleMarkethasthesameexperientialneedsasall other segments of the caravan and camping market largelyremainsanassumptioninmuchoftherelated research, planning and marketing. The caravan and campingindustryandinfrastructureprovidersstillhave some way to go to recognise that the needs of this market,whileoverlappingwiththoseofothercampers in the broader caravan and camping market, are not identical. Currently,theexperiencedemandedbySelfContained RV tourists is not being matched by the existing network of infrastructure, services and information provided.Inparticular:

· thetrendincaravanparkstowardsservicinghigher

yield markets, and providing a greater number of services in a higher density accommodation environment,suchascabins,isnotinlinewithSelf Contained Market demand for quiet and natural surrounds, with minimal facilities and crowding. This market is looking for an `experience' rather thanjustsomewhereto`camp';

· alternative site options in government managed

areas are attractive but currently delivered to the market on short term and ad hoc arrangements which lack consistency and coordination within and across the states. As a result there is an urgentneedforconsistencyanduniformregulation Australiawide; developing the infrastructure and communication networktoservicetheSelfContainedRVMarket. Thereisaneedformorecommunicationsbetween the various public entities such as Federal, State and Local governments and their various departments; are variable across site providers and availability and access to appropriate waste dump sites is improvingbutstillinadequateinmanyareas.There still needs to be a standardisation of the various regulationsandrequirementsforbetterconsistency andunderstanding.

· a whole of government perspective is lacking in

· environmental performance and quality standards

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The Self Contained Recreational Vehicle Market: 2010 and beyond

Background

RV industry

Beforewecanstartweneedtodefinewhatweregard asanRV,aSelfContainedRVandimportantlythose thatare,orcanbe,regardedasSelfContained. AustraliahasawiderangeofRVsduetothediverse source of units on the market. Australian built units were traditionally unique but, as in many aspects of our modern society and the ever shrinking world, Australian RVs are now becoming more like those available overseas with a mix of influence coming frombothNorthAmericaandEurope.Asaresult,we canfindonAustralianroads,largeAmericanimports thatarepredominantlySelfContainedandcapableof extendedstayswithouttraditionalfacilities. European imports tend to be much smaller and less SelfContainedbutnonethelesscapableoftimewithout theneedforthe`traditional'facilitiessuchasprovided bythe`average'Australiancaravanpark. Australian built RVs have traditionally been built to cater for those users who wish to spend the bulk of their time in the `traditional' campground setting. Howeverinrecentyearstherehasbeenahugeswing away from these units with demand increasing for thoseunitswhichoffersomeformofselfsufficiency. As a result of the diminishing supply of campsites in commercial campgrounds, and their older design which cater for smaller units, we find ourselves in a situation where many larger units and self sufficient units are now seeking to camp in less `traditional' campgrounds, due either to lack of supply or the inabilitytobeaccommodatedduetotheirsize. Thetrendtowardslargermotorhomes,busconversions and large 5th wheel units in particular, fall into a consumergroupthatconstantlyfindtheyarestruggling to find a suitable overnight location. With the growth in the industry and the decline in supply of suitable campgrounds, there is an urgent need to find alternatives.Withoutthesealternativestherewillbean ever increasing problem of tapping into the economic benefitstheseRVtouristsbringwiththemastheytravel. ground in Australia. They spent a total of 4.6 million visitor nightswithanaverage of14nightspervisitor 4. The number of international visitors using this type of accommodation has been increasing since 2000 at anannualaverageof2%.ThedomesticRecreational VehicleMarketcomprisedaround8.3millionvisitors spending a total of 39.6 million visitor nights and averaging5nightspervisitor 4. In 2008, total domestic RV and camping market expenditure was $5.3 billion ­ on average $635pp. International expenditure totalled $208 billion ­ on average$8,204pervisitor 4. The demand for caravan or camping accommodation isexpectedtocontinuetogrowthroughto2020 2. Researchsuggeststhatthelargestandfastestgrowing Recreational Vehicle Market segment comprises visitorsagedover50years-withthissegmenthaving an average annual growth of 6% since 2000 4. The populationofover50'sinAustraliaisforecastbythe ABS to reach 8.9 million by 20215. Couples aged 55-64 represent the lifestyle group with the highest mean household net worth inAustralia with Tourism ResearchAustraliaindicatingthatseniorsinAustralia spend$12.1billionayearondomesticovernighttrips6. Forecasts suggest that the Baby Boomer segment is mostlikelytoexperiencesignificantgrowthintermsof nightsstayedincaravanorcampingaccommodationas theyretireandtakelongertripsthatarelessexpensive pernight.Babyboomersspentthemostontourismper capita.Forecastssuggestthatasbabyboomersretire theywillutiliseRVandcampingaccommodationatan increasingrate 7. RVorcampingvisitorsweremuchmorelikelytovisit regionalAustraliathanvisitorsfromothersegmentsof thetourismmarket.InternationalRecreationalVehicle Marketvisitorsspent45%ofnightsinregionalAustralia comparedtoonly19%byotherinternationalvisitors2. Similarly,domesticRecreationalVehicleMarketvisitors spent85%ofnightsinregionalAustraliacomparedto only59%byotherdomesticvisitors 4. As stated above, it needs to be recognised that the SelfContainedRecreationalVehicleMarketcontainsa spectrumofmobileaccommodationtypes.Whilethere aresharedinterestsandneedsacrossthemarketthere arealsodifferencesinneedsrelatedtothelevelofself containment of the mobile accommodation used. For example,theneedsofthosecarryingatentortowinga caravanmaydiffertothoseinamotorhomeasthelatter ismoreselfsufficientandoftenneedslessfacilities. In general, the Self Contained Recreational Vehicle segmentofthemarketliesatthatendofthespectrum wheretravellersarecarryingthemostselfcontained formsofaccommodation.Theserangefromconverted lighttrucksandbusestoluxurypurposebuiltvehicles.

Market statistics

The industry has been growing at an annual rate of around15%(2002-2008)includingparkoccupancies andRVregistrations).Therehasbeena10%reduction incaravanparksinthetenyearsto2008 3. The Self Contained Recreational Vehicle Market comprises those visitors who spend at least some of their trip staying at commercial or non commercial campingsitesincaravanorcampingaccommodation 2. In 2008, there were 336,000 international visitors who stayed in a caravan park and/or commercial camping

The Self Contained Recreational Vehicle Market: 2010 and beyond

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The Self Contained Recreational Vehicle Market industryandinfrastructureprovidersneedtorecognise thattheneedsofthissegment,whileoverlappingwith thoseofothercampers,arenotidentical. According to recent research, Self Contained RV travellers tend to be mainly retired pensioners aged 54-74, travelling in twos (86%) and spending approximately83nightsperyearintheirmotorhome8. Thisgrouptendstostaymainlyincaravanparks(about 28.9%ofthetime),restareas(24.6%ofthetime)and bush camps (19.2% of the time) at an average of 1 nightatacaravanparkto2.5nightselsewhere 8. Theselfsufficiencyofthisgrouptogetherwithmodern communications and technology (e.g. GPS, internet and solar energy) have vastly increased the ability of thissectortotraveltoremoteareas.Thisgroupspends considerablymoretimeonholidaythanotherRVand camping visitors and hence their overall spending is high ($9-10,000 per vehicle)13. Rest area stopovers arelikelytogenerateatapproximately$80pervehicle spendingatnearbyshoppingfacilitiesduringastayand inmajortownsaround$360pervehicleongoodsand services 13. Self Contained RV visitors are very responsive to friendly local attitudes and tailored products and are likely to make a conscious decision to support businesses and regions which make them feel welcome. On the other hand many will deliberately avoid regions that tend to be perceived as less than friendlytowardsthem. In 2007 caravan parks accommodated 8.4 million visitors­showingnogrowthsince2000 2.NSWand Victoria attract the bulk of these visitors (38% and 24%respectively)whileNSWandQueenslandattract thehighestproportionofvisitornights(38%and17% respectively).Visitorstendtohavethelongeststayin Queensland - an average of 7.1 nights compared to thenationalaverageof5.8nights 9. Statistics from the ABS highlight difficulties in the caravanparkindustrynotingthatfrom1997-2000there were93caravanparksthatclosedtheirdoors.Mostof theseclosureshappenedincoastalareasandcapital cities. Victoria lost 28 parks, NSW and Queensland lost 20 parks each. SouthAustralia lost 13, Western Australia 14 and the Northern Territory gained two 5. The 2008 Tourism Australia Caravan and Camping snapshotindicatesfurthercontinuingdecreasesinthe numberofcaravanparkestablishmentsfrom1,734in 2005to1,668in2008. ThesiteoccupancyrateforallcaravanparksinMarch quarter 2009 was 54.7%. Short-term caravan park occupancy was 51.6% and long-term caravan park occupancywas76.5% 10.Thistrendtowardslong-term occupancysitescomesattheexpenseofshort-term sitesandthedeclineinparksthemselves.Thus,given

theincreaseinRV'sontheroadandinthedeclinein availablesites,thereneedstobeanurgentreviewof alternativesforthisgrowingmarket. Despite these challenges, caravan parks have been changing to accommodate higher yield markets by converting more sites to cabins and providing more servicesandfacilities 5. From 2005-2008 2.

· the number of cabins, flats, units and villas

increasedfrom31,000to36,000;and

· the number of powered sites decreased from

147,000to141,000. At the same time, Recreational Vehicle (RV) manufacturers through improvements in technology are producing a wider range of more self contained vehicles.Theresultisthatthecampervancommunity and travellers seeking experiential drive tours are findingthatcaravanparksdonotfulfiltheirdemands. Specifically:

· caravan parks don't suit the budget conscious

traveller as they are progressively evolving to capturehigheryieldvisitors; is not needed or desired ­ they have their own travelling`motelroom';and

· for the well appointed campervan the caravan park

· theselfcontainedrecreationalvehiclesegmentis

lookingforexperiencesofnatural,uncrowdedand quiet environments with like minded and outfitted neighbours.

Theneedsandpreferredexperiencesofthecampervan and motorhome segment are evolving in a different directiontotheevolvingcharacterandservicesoffered by caravan parks. Consequently they are looking for alternatives.Itisalsopossiblethatothersegmentsof theRecreationalVehicleMarketwillbefollowingsuit ­ for example campers and caravanners who would also prefer more natural, less serviced and crowded experiences. This is further supported by caravan technologymakingcaravansmoreselfcontainedand lessinneedofthefullrangeofcaravanparkservices. Withoutthewillingnessofthecaravanparkstocater forchangingdemand,itiscrucialthatotheralternatives beexploredinatimelymannersoastocapturegrowth inthemarket,takeadvantageoftheeconomicbenefits itbringswithit,andtoensurethatsubsequentgrowth isachievedinamannerthatisbothresponsibleand environmentallysustainable.

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The Self Contained Recreational Vehicle Market: 2010 and beyond

What Economic Benefits do RV Tourists Create?

ThegrowthoftheRVindustrywillincreaserapidlyover the next few years as the Baby Boomers generation commences retirement travel, with this segment identifiedasamajorgrowthmarketwithapreference for drive holidays 11. There will soon be in excess of 100,000recreationalvehiclesontheroadatanygiven time, and RV tourists are set to dominate tourism activityinregionalAustralia. Self-Contained RV tourists are consistent spenders, who purchase a range of household products and services. Thesetouristsspendattownswithatleastonegoodsized supermarket, a reasonable range of other shops and services, and facilities for vehicle parts and servicing; especially in regions where they feel welcome. RV tourists spend approximately $500.00 per week when on the road 12. Whenvisitingtowns,onaveragetheirmajorpurchases include $235 on motoring needs including fuel and vehicle maintenance, $160 on living expenses such as groceries and medical expenses, and $51 on accommodationcosts(calculatedperweek). 97%makeapurchasewhenstoppedinatown 13. Iftheyarestayingandtouringwithinaregion,theyare more likely to make purchases on the second, fourth and seventh nights, with a likelihood of purchases increasingiftheystayformorethanoneweek 13. Their estimated spend per vehicle per year, based on an average of 163 days travel, is approximately $10,700-$11,500or$67-$74perday12. International and domestic RV tourists spend more money and stay more nights in regional Australia comparedtovisitorsfromothertourismsegments. ItisimportanttorememberthattheRVtouristspends his/hermoneyonawiderangeofgoodsandservices in a region and not just on camping fees alone. If made welcome in a region, many businesses have an opportunity to benefit from these tourists and the resultingflowoneffectoftheeconomicstimulusthey offer. Those regions that make available facilities for 48 hours or more stopovers; and encourage tourists to staylonger,haveafarbetteropportunityofbenefiting fromaneconomicinjection,thanthoseregionsthatlimit stays to shorter periods.A longer period will increase the chances of a region taking full advantage of the ReplenishmentCycle.(Seeoverpage) In tough economic times, every tourist represents an opportunity for regional businesses to tap into an incomestreamthatwouldnototherwisebeavailable tothem. Income from tourists flows not only directly into the businessitselfbut,intheformofwagesandsalaries, through numerous other businesses with its flow on effect to the entire community. So either directly or indirectly, tourist dollars can add significantly to the viabilityofsmallstrugglingregionalareas. Given the relatively low costs of infrastructure, very few other initiatives can compare to the return on investment that is possible with Self Contained RV tourism.

Average weekly spend of RV tourists when travelling

Major items Fuel Expenses Repairs/maintenance Sitefees Other Total $210 $160 $25 $51 $46 $500

TheaverageRVtouristspends163daystravellingeach yearandspendsonaverage3daysateachstop12.

The Self Contained Recreational Vehicle Market: 2010 and beyond

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The Replenishment Cycle

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The Self Contained Recreational Vehicle Market: 2010 and beyond

Summary

Given that growth in the Self Contained Market comes at a time when we see an overall decline in the availability of `traditional' camping opportunities, along with the ever increasing size of RVs and their SelfContainment,weneedtoconsiderstepstotake advantageofcateringforthismarketifthereisadesire totapintotheeconomicbenefitstheybringwiththem. InmanyinstancesthroughoutruralAustralia,thismay well be a last chance at injecting life back into small andstrugglingcommunities. It is a chance to invigorate waning economies that arecurrentlystrugglingagainstcentralisation,drought andthegeneraleconomicdownturninmanyregional areas.It'sawayofembracingwhatisgoodaboutlife inregionalAustralia,andameansbywhichitcanbe sharedwiththosewhowishtoventureandenjoythe hospitalitythatthesecommunitiescanbesogoodat. The Self Contained RV Market represents a great domestic and inbound tourism product. It epitomises authenticAustralianculture,landscapesandproducts. The continued emergence of this market presents significantopportunitiesthatcanonlybefullyharnessed through innovative thinking and cooperation between thekeystakeholders. ThefollowingsectionoutlinestheworkoftheCMCA. ItgivesabriefoverviewofamodernRVandthensets outtheopportunitiesavailabletothecommunitytotap intothisgrowingmarket.

PicturebyAnitaFlynn,Q2119

Key issues requiring a coordinated approach include:

· Economicopportunities; · Education regarding environmental

responsibility;

· Dumppointavailability; · Restareapoliciestohelpmanagedriver

fatigue;

· Thedeclineinthenumberandsuitabilityof

caravanparks;

· Theabilitytoenjoythenaturalenvironment; · Certificationstandards; · Preservationofthefreedomofchoicein

Australia;

· Promotionoftherelationshipbetween

metropolitanandrural/regionalAustralia. licensingandregistration.

· Nationalapproachtoregulationsincluding

The Self Contained Recreational Vehicle Market: 2010 and beyond

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Part Two - Taking Action

Howcanweaddresstheneedsofbeingenvironmentally responsible,encouragingeconomicgrowthandyetat thesametimeaddresstheneedtopreserveawayof lifethatisverymuchapartofAustralianculture?

a. The CMCA b. The Recreational Vehicle c. The Community

Thefollowingthreesectionsofthisdocumentdiscuss some opportunities thatcanbeusedtoenhancethe attractiveness and possibilities of injecting economic benefitsintoaregionorcommunityviasimpleschemes that are low cost and a benefit to both RV tourists and the communities they visit. To make it easier to understand, we discuss the three above categories separately. To set the scene, we first need to outline what the CMCA and RV tourists are doing as a part of their responsibilityincreatingasustainableandresponsible approach to this market, followed by the options the Communitymayconsider.

PicturebyBob&MargFriend,Q18837

a. Campervan and Motorhome Club of Australia Ltd

TheCampervanandMotorhomeClubofAustraliaLtd (CMCA)hasgrownin24yearstobecomethenation's largestRecreationalVehicle(RV)club. MembershipoftheClubatthebeginningofMay2010 wasover58,000Memberswithanaverageofover700 new Members now joining each month. Membership includes enthusiasts not only in Australia but also overseas in New Zealand, the United Kingdom, Europe,theAmericasandothercountries. The CMCA is headquartered in Newcastle NSW in its own purpose built facility that was completed in 2001. From this location fulltime staff co-ordinate Clubactivitiessuchastwoannualrallies,publication of the monthly magazine The Wanderer, liaise with the almost 100 Chapters throughout Australia, and all the other events and tasks required of an active and growing organisation including the CMCA's own insurancescheme.It'salsofromthesepremisesthat muchoftheClub'slobbyingactivitiesareco-ordinated. TheCMCAhasanenviabletrackrecordofrecognition at all levels of government. Submissions at Federal, StateandLocalleveltestifytotheworkthattheClub hasdoneinrecentyears. TheCMCAhasnowjoinedforceswithotherRVgroups to create a united and co-ordinated approach to the manyissuesthatfacethissectoroftheleisuremarket. MoTOURingAustraliaisalobbygroupestablishedin conjunctionwithorganisationswithinthecaravanning community, and represents approximately 500,000 domesticRVtourists. The CMCA actively promotes the `lifestyle' that Australianshaveformanygenerationscometoaccept as a part of living in this wonderful country.As with anymodernsociety,thereispressureandexpectation from many directions and interest groups to ensure that every step possible is taken to protect the very thingthatRVtouristsaretravellingthecountrytosee. Withthisinmind,theCMCAispre-eminentinactively lobbyingthevariousauthoritiestoenhancethetouring options, while at the same time taking a responsible approach to protecting the environment and lifestyle withstandardsthataresustainableandtothebenefit ofall. Thefollowingofferstothevariousauthoritiesanumber of options that may be considered as appropriate stepsinensuringabenefittoallparties,whiletaking aresponsibleapproachtoprotectingtheenvironment,

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The Self Contained Recreational Vehicle Market: 2010 and beyond

economicinterestsandAustraliansdesiretoseetheir countryunimpededbytoomanyrulesandregulations. The CMCA has encouraged its Members to support businesses in those regions that offer alternative camping options, often in scenic open space public areas,aswellascommercialcaravanparksorprivate

landholdersthatofferaccommodationsitesthatmeet theneedsofcampervanandmotorhometravellers. TheCMCAencouragesitsMembersthrougharticlesin The Wanderer andonitswebsitetorespectconditions placed on the use of public areas, as well as to be environmentallyandsociallyresponsible.

CMCA initiatives:· TheLeaveNoTrace®­SelfContainmentCodeofConductSchemeisaCMCAinitiativethatincludes · The Wanderer's MateandGeoWikiareCMCAinitiativesthatprovidebothtraditionalandinternetaccess

toinformationtoassisttravellersfindcampingandtouristfacilitiesthroughoutthecountry. Australia. adherencetoaCodeofConductandanenvironmentalcommitment.Vehiclesregisteredinthisscheme mustbeabletoretainallwastewithinthevehicle.

· TheDumpPointsubsidyschemethathelpswiththeinstallationofwastewaterdisposalfacilitiesthroughout · TheRVFriendlyTownTMScheme(RVFT)isaCMCAinitiativeaimedatprovidingaconsistentframework

forassessingandidentifyingtheseregions.AnRVFTisonethatsuppliestheservicesandamenitiesthat arerequiredbymobiletravellers,whilstensuringvaluabletouristdollarsarespentinregionalandrural towns.Atownmustmeetacertaincriteriabyprovidingservicessuchasmedicalfacilities,easyaccessto aretailcentre,motorvehiclerepairservices,adumppoint,potablewaterandshortandlongtermparking. aminimum10%discountoffnormalratesinreturnforfreeadvertisingforthecaravanparksontheCMCA websiteandinThe Wanderer's Mate.(Withapproximately400participantsitisarguablyAustralia'slargest discountgroup). followedupbytheCMCA,andwhereappropriate,offenders'membershipsmaybecancelled. responsibleandsustainablemannerbasedonthelatestuptodatedata. andimprovementswhereneeded.

· TheCMCAhasalsodevelopedanAustraliawideCMCAFriendlyCaravanParksListingthatgivesMembers

· Selfregulationwithinthemembershipisencouraged,andcomplaintsofbadbehaviourbyMembersare · TheCMCAhasinstigatedcomprehensivesurveysandresearchthatallowittointroduceitsinitiativesina · TheCMCAiscontinuallymonitoringtheaboveinitiativestoascertaintheireffectivenessandmakechanges · TheCMCAhasinplacesystems,checksandbalancesthatallowforthecontinualauditingofallofits

initiativesandschemes.Theseproceduresallowforthefinetuningandmonitoringonanasrequiredbasis basedonfeedbackfromallpartiesinvolved.

PicturebyLaurie&KayMason,V47442

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The Self Contained Recreational Vehicle Market: 2010 and beyond

b. The Recreational Vehicle (RV)

The RV has evolved into a means of travelling that, only a few short years ago, would not have been possible without the rapid evolution of both comfort and technology. Along with this evolution comes an onusontheRVownertoactinaresponsiblemanner, andtotakethatresponsibilityinhandtoensurethatthe verythingtheytraveltoseeandadmireispreserved forthosewhofollowintheirtracks.Tohelpmakethis possibleandtoshowtheirintenttoactinamannerthat willensureasustainablefuturefortheRVandthevery lifestyleitoffers,thefollowinghavebeendevelopedby theCMCAtofacilitatearesponsibleapproach. Australia wide are accredited under this programme. Major rental companies such as KEA and Maui/Britz areapartofthescheme.

LNT Code of Conduct

1. To stay in any Rest Area for a maximum of 5 nights,unlessotherwiseposted,orfortheperiod thatthevehiclecanbeselfcontained. 2. To obtain permission to stay from the relevant authoritywhereapplicableandtoobeyanyposted regulations. 3. Tonotuseawnings,chairsorbarbequesunlessin adesignatedcampingarea. 4. To not drive in any areas or use hydraulic jacks orotherlevellingdevicessuchaswoodenblocks thatmaydamagesoftsurfaces. 5. ToalwaysleaveanareacleanerthanIfindit. 6. Toalwaystakecareofthenaturalenvironment. 7. Toparkmyvehiclesoasnottoobstructreasonable passage, exit or access to other vehicles or property. 8. Tonotparkovernightorcampwithinlineofsightof aCaravanParkunlessinanapprovedovernight restarea. 9. Todisposeofallrubbish,andgreyorblackwater inanappropriatemanner. 10. TodisplaytheLeaveNoTrace®vehiclestickeron thefrontpassengersideofmyvehiclewindscreen, or for towed units, on the window closest to the entrance door, and to remove it prior to my disposingofthevehicle. 11. To purchase fuel, food or supplies as a form of thanks,wheneverfeasible. The LNT is an honour based scheme that relies on theusertoupholdtheircommitmenttotheLeaveNo Trace® Code of Conduct. Those offering facilities to RVs may choose to limit users to just those who have joined this scheme. All vehicles participating in the scheme carry the LNT sticker as proof of their commitment to do the right thing and act in a responsiblemanner. Many CMCA Members have joined the LNT scheme as well as a number of travellers from other RV clubs and organisations. Major motorhome rental companieshavealsojoinedtheschemeinrecognition of the CMCA's work and credibility, as well as their realisation that securing the lifestyle depends on all RVtouristsactingresponsibly.

Leave No Trace®

(A sustainable approach to maintaining the freedom of choice) With the growing number of Self Contained RVs on the roads in Australia, and their users desire to enjoy the freedom of using the many options becoming available to them other than traditional campgrounds,thereisgrowing pressure on all parties involved to ensure that this freedom, enjoyed throughout Australian history, is preserved. A responsible approach was needed to ensure that a sustainable method was adopted that fulfilledthedesiretoenjoythefreedomofchoicewhile ensuringthischoiceremainsinthefuture. As a result, the CMCA developed the Leave No Trace®(LNT)programmetohelppromoteresponsible camping and overnight resting in a manner that is sympathetic to current environmental, social and commercialexpectations. Those who have their vehicle accredited under the LNT programme must have a vehicle that meets the requirements for the holding capacity for fresh water,greyandblackwaterwaste,aswellasstorage capacityforgarbagewaste.Toqualify,aselfcontained vehicle must retainALL waste within the confines of thevehicle,thereforeleavingnotracewhatsoeverof itsvisittoasite. Vehicleownersmustsignadeclarationthattheywill comply with the Leave No Trace® Code of Conduct at all times. Vehicles that have qualified for the schemedisplayastickeronthefrontwindscreen,and the vehicle owner carries documented proof of their participation in this scheme. This document can be produceduponrequest. ThefollowingarethepointstowhichLNTparticipants declaretheywillhonourasparticipantsofthescheme. (FulldetailsmaybeobtainedfromCMCAHeadquarters uponrequest).Atthetimeofwriting,over5,200RVs

12

The Self Contained Recreational Vehicle Market: 2010 and beyond

The Wanderer's Mate

(Distributing comprehensive information to all) Over the years, the CMCA has assembled a large amount of data on the various aspects of `camping' and travel facilities throughout Australia. The CMCA hasnowassembledmuchofthisinformationintoone handy annual publication that can be used by those travelling this great country in their RVs. It is the referencesourceofchoicebymany. Distributed free of charge to over 58,000 Members, this annual publication is one of, if not the largest, source of information of its type in the country. As eachnewannualeditionissentouttoeachMember, oldereditionsgetpassedontomanynon-members,so thatthousandsof`other'travellersarenowusingthis sourceofinformationwitheachadditionalyearadding moreusers. Within each edition of The Wanderer's Mateislistedall knownPublicDumpPointsinAustralia.Thisisbyfar thelargestcomprehensivelistofitskindinAustralia. The CMCA has developed Australia's largest list of commercialcaravanparksofferingdiscountstousers. With over 400 participants, this group offers the user many more options for discounted camping than any other group discount scheme in the country. The Wanderer's Matelistsalltheparticipantsinthisscheme. The CMCA's RV Friendly TownTM scheme is an important feature of The Wanderer's Mate. Through The Wanderer's Mate,theRVFriendlyTownTMscheme offersbothtownsandregionsanopportunitytopartner with the CMCA in offering travellers opportunities to promoteRVtourismwithinaregion.Eachparticipating town at the time of publication is featured in The Wanderer's Mate. ThroughoutAustralia,therearemanyregionsthatoffer theRVtouristtheopportunitytostopoverforawhilein

alocationthatissuitableforshortstaysthataremore aesthetically pleasing and away from the `norm' in regardstoconventionalcampgrounds.Manyofthese locationsoffertheRVtouristtheexperiencetheyare seeking whilst travelling. The Wanderer's Mate has a large number of these listed, and travellers take advantage of these opportunities to enjoy a region, ratherthansimplypassingthrough. In addition to the Dump Point list, the caravan park discount listing, the RV FriendlyTownTM list, and the most comprehensive listing of campsites and rest areas in Australia, The Wanderer's Mate has other helpfulinformationsuchastheGreenCampingguide, BushCampingCodeandsafetravellingtips.

GeoWiki - CMCA on the web

(Distributing comprehensive information to all via the web) While The Wanderer's Mateisaconventionalprinted documentthatissubjecttoonceyearlychangesand publication,theGeoWikiisanonlinedatabasethatis continuallybeingupdatedbyCMCAMembers,andhas multiplesearchcriteriathatallowstheMemberuserto findjustaboutanyinformationthatisinaregionthat willbenefittheirdesiretolingerabitlongerandenjoy allithastooffer.Asthe`younger'generationtaketo theroadsofAustralia,moreandmoreRVtouristsare now using this `up to date' information to enhance their travel experience. CMCA surveys tell us that a large proportion of travellers are now touring with computersandhavemobileconnectiontotheinternet. Thislargeproportionwillonlyincreaseintothefuture. Asalivingdatabase,theGeoWikiinformationismore comprehensive than The Wanderer's Mate, and is constantlyinastateofevolution.

Other Publications

The CMCA has produced and widely distributed, a number of publications in an effort to promote responsible travel to actively protect whatAustralian RVtouristshavecometoexpect. The Red Book is a publication aimed at those new Members who have just joined the Club. This publication outlines the many benefits of belonging to the Club, in addition to guides on how to be a responsibleRVtourist. The RV Survival Guide is a more comprehensive publicationthatgivesmanytipsandhintsonaspects of RV travelling. Everything from environmental responsibilitytovehiclemaintenanceiscoveredinthis publication. In conjunction with National Parks in all states and territories,theCMCAhasdevelopedacomprehensive Bush Camping Code which is distributed to all Club Members.

The Wanderer's Mate

April 2010

2010

3rd Edition

13

The Self Contained Recreational Vehicle Market: 2010 and beyond

c. The Community

Thecommunitiesaretheheartandsoulofwhatitis thatdrawsmanythousandsofRVtouristsintoregional Australia. And it is those communities throughout regionalAustralia that will benefit both culturally and economically from the RVs that tour in their region. Alone, it is difficult for an individual community to succeedindrawingthemobiletouristtotheirregion. Butasagroup,andwiththehelpoforganisationssuch astheCMCA,itispossibletopromoteallthatisgood about the many small communities that are the very essenceofregionalAustralia. With simple and relatively economical schemes, it is possible to promote and encourage tourists into any region that is prepared to take some small stepsinensuringthatRVtouristsarewelcome.With consistency,itispossibletoprovideanAustralianwide networkoffacilitiesthat,onceestablished,becomean assetthatwillbenefitallparticipants. Thissituationisinhibitingboththegrowthofthemarket and the quality of the visitor experience. Negative outcomesinclude:

· competitionandovercrowdingofexistingsites; · likely environmental and community impacts and · · · ·

increasedcoststolocalgovernment; novisitormanagementframework; animositybetweenmarketsegmentsandbetween themarketandsuppliers; visitors unsatisfied with product quality and the visitorexperience,and an inconsistent product framework precludes an effective and coordinated marketing and informationprogram.

Camping Infrastructure

An appropriate and adequate mix of camping infrastructure and facilities is critical to maintaining and developing the Self Contained Recreational VehicleMarket.FortheSelfContainedRVsegment, whichareparticularlyselfsufficient,thekeycamping requirementsinclude:

Strategies to Optimise the Growth of the Self Contained RV sector

Strategiestoimprovethequantityanddiversityof availablecampingsitesmayinclude:

· increase the number of rest areas and public

areas and parks available for overnight stays (e.g. showgrounds and racecourses), developaconsistentandcoordinatednational policy framework and an appropriate visitor managementsystem; parkownerstothespectrumofneedsacross the Self Contained Recreational Vehicle Market;

· · · · · · · ·

levelandaccessiblesites; naturalsurroundings; adegreeofopenspace; petfriendly; safeandsecurelocations; potablewaterpoints; wastewaterdumppoints,and costs reflecting the level of services and infrastructurerequired.

· increase the awareness of existing caravan

· provide incentives and support to these

operators to diversify their product to match marketneeds; commercial businesses to invest in the industry,forexample:

· provide incentives for new `specialised'

Caravannersandcampersarealsoattractedtothese features,butarelikelytoneedmorefrequentaccess to a higher level of services (eg power, shower and toiletservices)suchasthosefoundincaravanparks. Currentlythisnetworkislackingin3respects: 1. there are not enough areas to accommodate increasingnumbersofSelfContainedRecreational VehicleMarkettourists; 2. does not offer a consistent diversity in camping productswithinandacrossregions(thatisamixof lowserviceprovisionlocations,aswellasmedium tohighserviceprovisionlocations);and 3. at a state and national level the product network isnotcoordinatedormanagedwithinaconsistent framework.

-

assistance with business feasibility planning industryintelligencetoimproveinvestment decisions lowerdevelopmentfeesandlandtaxesfor developmentsaimedatbudgetmarkets release of public lands under lease for newsites,and

· review the infrastructure and service network

in each state and linkages between them, as wellashotspotsandhighdemandareas.

14

The Self Contained Recreational Vehicle Market: 2010 and beyond

Dump Point Subsidy Scheme

Oneoflife'sunavoidablefactsisthecreationofwaste. As RVs travel they produce waste; regular garbage, greywaterandblackwaterwaste.Weallknowwhat regular garbage is, it's the garbage we accumulate fromkitchenwastethroughtopackaging.Thiswasteis disposedofthrough`normal'facilitiessuchasgarbage bins. Greywateriswastewaterthatisaresultofactivities such as dish washing and showers. Depending on locationgreywatermaybedrainedontotheground. In other locations it needs to be disposed of via an authorisedfacility. Black water is waste that is a result of toilet use. Traditionally RV tourists used campground facilities for all three waste products. Now with the increase in Self Contained RVs we find that `holding' tanks allow the RV tourists to accumulate waste until they areabletodisposeofit.Unfortunately,thegrowthin Self Contained RVs has outgrown the installation of facilitiestodisposeofthiswaste.TheDumpPointis designed to facilitate the disposal of both grey and black water waste in an environmentally responsible manner. As the Self Contained RV market continues to grow, the need for the provision of suitable waste disposal facilities will become more and more critical to all concerned. As the need for a responsible approach to environmental concerns grows, in all sectors of society, it's important that the RV market shares its responsibility and acts in a manner that is both responsible and sustainable. To this end, the CMCA has been actively engaged with a number of parties inanefforttoextendanetworkoffacilitiesthroughout Australia. CMCA, along with partners such as KEA Campers andtheQueenslandGovernment*,havespentalmost $450,000.00 on the installation of Dump Points throughout Australia. (The CMCA's partnership with KEAstartedbackin2004andhasnowbeenextended throughto2012).TheCMCAviewsthisschemeasa major andcriticalstepinitsresponsible approach to thefutureofpromotingtheSelfContainedRVmarket. A Dump Point is more than just a place to dispose of waste. It can be viewed as a strategic tool in encouraging Self Contained RVs to visit a region or location. To be effective, Dump Points need to be carefully installed so that they benefit the largest rangeofvehiclesthatarenowbeingfittedwithholding facilities for waste water. Manyofthese vehicles are among the largest RVs on the roads and highways, and thus have special requirements and the Dump Point needs to be installed with these requirements in mind. While many RVs have either `cassette' type holdingtanksorbuiltinholdingtanks,it'sthelargest bus type RVs that have the largest holding tanks,

15

PicturebyBruceTreloar,N17634

and it is these units that must be kept in mind when installingfacilities.Alistoftechnicalspecificationsand guidelinesareavailableandcanbeobtainedfromthe CMCA. Over200publicDumpPointshavenowbeeninstalled AustraliawideinpartnershipwiththeCMCA.Anumber whichrepresentsover40%ofallpublicDumpPoints inAustralia. The CMCA is happy to work with all levels of government in the assessment and installation of DumpPointsunderthisscheme.Forthoseinterested in further information on this scheme please contact CMCANationalHeadquarters.

*The Queensland government was the first government body to realise the importance of the CMCA Dump Point Scheme and has given considerable financial support to the CMCA for the installation of additional units throughout Queensland. A total of $250,000.00 over a five year period has been allocated by the Queensland government for this purpose.

RV STOP Spot

(Short Term Overnight Parking) The CMCA has developed the RV STOP Spot as a means by which Councils are able to control rest areas.Themostbasicrequirementforthisfacilityisa flatparcelofhardstandland. Erected at the entrance to the site is a registration booth which includes a heavy duty strong box. This allowsforRVtouriststoregisterandpaywhenentering thesite.

The Self Contained Recreational Vehicle Market: 2010 and beyond

An additional Coin Operated Water dispensing unit canalsobeattachedtothisregistrationbooth,orcan belocatedseparatelywithintherestarea. The CMCA supports these areas being restricted to LNTaccreditedvehiclesonly. IfCouncilisnotinapositiontoadministeranRVSTOP Spot,itmayconsiderhavingalocalserviceclubdoso, withtheproceedsdistributedbetweenthecounciland the service club. This would cover Council's cost in maintainingthearea,oraserviceclubcouldmaintain theareaandretainalltheincometocovercostsand havemoneyavailabletodonatetolocalcauses. CMCA works with Local Government Authorities regardingavarietyofmethodsthatcanbeemployed tohelpcontrolshortandlongertermrestareas.Issues such as appropriate signage, the issuing of permits and relevant fee structures are just some of the areasinwhichCMCAhasextensiveexperience.For any assistance in this regard please contact CMCA NationalHeadquarters.

notalwaysbeavailableinothercentres,andtheywill haveaccesstoasafeplacetostayovernightandfor alongerperiod. TheCMCApromotesRVFriendlyTownsbydedicating onepagetothetownontheClub'swebsite,publishing aone-offarticleonthetowninitsmonthlymagazine, The Wanderer, and listing the town in each edition of the magazine. The same entry that appears on the website also appears in The Wanderer's Mate, a publication produced by the CMCA, which is a comprehensivelistingofallcampsites,dumppoints, RVFriendlyTownsandCMCAFriendlyCaravanParks. Beforeatowncanbeappointedtotheschemeitneeds tomeetasetofcriteriathattheCMCAhasestablished.

RV Friendly TownTM

Thefollowingisasummaryofrequirementsandthose interestedcancontacttheCMCAforfurtherdetails. Essential

· Provision of appropriate parking within the town

RV Friendly TownTM Scheme

(Promoting regional economic growth via RV tourism) TheRVFriendlyTownTMSchemeisaCMCAinitiative aimedatassistingregionalareastoattractRVtourists as they journey throughout this wonderful country. (This includes motorhomes, campervans, caravans and 4WDs). This simple, low cost scheme benefits regional economies without the need to budget for large infrastructure costs, and is based on using, in most cases, facilities that are already available but oftenunderutilised. An RV FriendlyTownTM is one that has met a set of guidelines to ensure they provide a certain amount ofamenities,andacertainlevelofservicesforthese tourists. When they enter a town displaying the RV FriendlyTownTMsign,theyknowtheywillbewelcome, certain services will be provided for them that may

· · · · · · ·

centrewithaccesstoageneralshoppingareawith groceriesandfreshproduce. Provisionofashortterm(24/48/72+hour)parking areawithinreasonabledistancetotheCBD. Provisionoflongtermparking,tobeatareasonable rate commensurate with the requirements of selfcontainedvehicles. Accessto24hourmedicalfacilities. Access to a pharmacy or a procedure to obtain pharmaceuticalproducts. Accesstopotablewater. Access to a Dump Point, if not in town, within 50 kilometresofthetown. RVFriendlyTownTMsignstobeerectedwithinthe townprecinct.

Desirable

· A service centre able to provide basic vehicle

repairs.

· AVisitorInformationCentre(VIC)withappropriate

parkingfacilitieswithinareasonabledistance.

· VIC to provide a town map showing essential

facilities such as hospital, medical services, fuel, shoppingarea,dumppoint,freshwateretc.

Over 140 locations are now either approved or in the process of being approvedAustralia wide as RV FriendlyTowns,LocationsorDestinations.

16

The Self Contained Recreational Vehicle Market: 2010 and beyond

RV Friendly LocationTM

Ifatowndoesnot,orcannotmeetallthecriteriaofan RVFriendlyTownTM,itmayqualifyasanRVFriendly LocationTM. Essential

region. The region recognises the economic and social benefits this market brings to the region and collectively they are doing all in their power to attract a greater share of this market sector. Ian Waller, Regional Tourism Development Manager, Cradle Coast Authority Bingara has been an RV Friendly TownTM since 2008. Since this time we have noticed a large visitation increase by RV tourists and welcome them to Bingara "Gem on the Gwydir". One of the advantages of being an RV Friendly TownTM is having the CMCA supply a free dump point. Council have also installed another dump point for RV's to use. Our dump points are located in Junction Street and at the Bingara Showground. Word of mouth is a priceless communication tool and we have found that the RV tourists support and recommend towns to other visitors that support them ­ if they feel welcome they will stay longer benefiting our community and helping our businesses prosper. Travel safely and we look forward to meeting you next time you are in Bingara. David Rose, Deputy Mayor, Gwydir Shire Council

· Provision of appropriate parking within the town · · · · · · ·

centrewithaccesstoageneralshoppingareawith groceriesandfreshproduce. Provisionofashortterm(24/48/72+hour)parking withinreasonabledistancetotheCBD. Provisionoflongtermparking,tobeatareasonable rate commensurate with the requirements of selfcontainedvehicles. AccesstomedicalevacuationplansuchasFlying DoctorServiceoranambulanceinanearbytown. Aproceduretoobtainpharmaceuticalproducts. Accesstopotablewater. Access to a Dump Point, if not in town, within 50 kilometresoftown. RVFriendlyLocationTMsignstobeerectedwithin thetownprecinct.

Desirable

· A service centre able to provide basic vehicle

repairs. · AVisitorInformationCentre(VIC)withappropriate parkingfacilitieswithinareasonabledistance. · VIC to provide a town map showing essential facilities such as hospital, medical services, fuel, shoppingarea,dumppoint,freshwateretc. The above schemes offer town business owners the opportunity to be innovative in meeting the needs of thesemobiletourists,whileatthesametimegrowing theirbusinesses. Full details of the schemes can be obtained by contactingtheCMCA.

CMCA Friendly Caravan Park Listing

(Working in partnership with commercial caravan parks) TheCMCA'sownsurveystellusthatMembers,even those in Self Contained RVs, still use commercial caravanparksonaregularbasis.Infact,oneinevery 3.5 nights is spent in a commercial establishment. Given that a large number of RVs on the roads are not Self Contained, this amounts to an even larger proportion of RVs still using an ever diminishing commodity. CommercialCaravanParksarestillanimportantpart oftheRVlifestyle.Itisimperativethatgroups,suchas theCMCA,workwiththeindustrytokeepthemasa viable component and an important option for touring RVs. Inanefforttohelpmaintainthissectoroftheindustry, a partnership between privately owned commercial parks and the CMCA has been established. This partnership now has over 400 parks Australia wide offeringaminimum10%discountstobothCMCAand KEArentalunits,andconstitutesthelargestdiscount schemeofitstypeinAustralia. The CMCA welcomes caravan park owners, either privatelyorgovernmentowned,whoarenotyetapart ofthisschemetocontacttheCMCAforfurtherdetail.

RV Friendly Testimonials

The Cradle Coast Region of Tasmania, whilst rich in nature based produce and experiences, receives the lowest number of visitor numbers of any region of Tasmania. But as a region it remains proactive in its attempts to capture those markets that make a difference, people who stay in the region for more than a day or two and people who take time to experience and enjoy all that the region has to offer. This alignment to a target market is no more evident than the regions commitment to the Caravan and Motorhome market, the region embracing the Recreational Vehicle Friendly program with enthusiasm. To date 13 separate towns have achieved RV Friendly status with a further 3 pending. Currently there are 21 RV Friendly Towns in Tasmania, 62% of those in the Cradle Coast

17

The Self Contained Recreational Vehicle Market: 2010 and beyond

Conclusion

Opportunities exist to open up areas to the growth of this unique market. Those who wish to make the effortwillhaveanexcellentopportunitytotapintothe economic,socialandenvironmentalbenefitsthatcome withit.Thosewhostandstillwithlittleimaginationor willpowermaywelllookoninenvyatthosewhograsp their opportunities and make the most of them. In tough economic times, the RV tourism industry may well be a last chance for many small communities to grasp an opportunity to inject desperately needed cashintotheircommunity. otherscenariosthatarewellwithinthereachofmost authoritiestodevelopandadministeratminimalcost. Ongoing costs of these facilities can be offset with the inclusion of local groups on a community project basis. Many examples from overseas will show that, once established, facilities can be administered by volunteerorservicegroupswithlittleornoinputfrom the local authorities. Simply put, if it works overseas then it can work in Australia. Government bodies simplycan'texpectthecommercialsectortolookafter theinterestsofthecommunityatlarge.

New options

Atthepresenttimetherearelimitedfacilitiesthroughout Australia to cater for the mobile Self Contained RV segment of the tourism market. As a growth area, thereneedstobeaconcertedeffortmadetolookat newwaysinwhichtodevelopnewfacilities;facilities that may consist of no more than a safe level place toparkforthenightthroughtofullydevelopedresort type facilities.There are many opportunities for both private commercial development and the development ofthesefacilitiesbygovernmentbodies. To take advantage, the various authorities need to be proactive in assessing their options and what the benefitsofdevelopingsuchoptionscanbringtotheir region.Atitssimplestform,verylittlefundingisneeded to open up very basic parking facilities. The small costsassociatedwouldbeoffsetmanytimesoverby theeconomicbenefitstotheregion.Simpleupgrades toexistingparkingfacilitiesmaybeallittakestoboost theincomeoflocalbusinesses.Thereinvigoratingof showgroundfacilitiesthatareusedbutonceortwicea yearcouldhaveaneconomicbenefittoatownthatis ongoing52weeksoftheyear.Inmanycases,allthat is required is a place that is safe, legal and close to localattractionsandbusinesses.

The future

Environmental demands will dictate the future of RV touringinAustralia.Withoutaproactiveandconsultative approach to these issues, many regional areas that are desperate for economic stimulus will simply miss outonthisopportunity.Bybeingproactiveandmaking facilities available to this market, authorities put themselvesinapositionthatwillallowthemto`control' theaffectthatthismarketwillhaveontheirregion. WithaproactiveLocalGovernment,itispossibletobring economic benefits to a region that may otherwise be bypassedbythoseseekingtoexploreAustraliainanRV. With the help of the CMCA, a region can become RV Friendly, and thus reap the rewards of a generation ofRVtouristscurrentlyontheroadorabouttoretire andhittheroad.Becomingproactiveandseekingto protecttheenvironmentfromthiswaveofRVtourists, andmakingdecisionsnow,willbeeasierthanfinding asolutiontoanypotentialproblemthatmaybebeyond thecontrolofthevariousauthoritiestoremedy. Simply by contacting the CMCA, you may find a meansbywhichyourregioncantapintothismarket. The CMCA's experience and resources can help to developanincomestreamtobenefitall. Remember that the key issues requiring a coordinated approach include:

What we can learn from overseas

Australia lags behind in the development of facilities whencomparedtooverseasexamples.Veryfew,ifany `camping'facilities,arerunbygovernmentauthorities or departments in Australia. When compared to countries,suchastheUSAwherealargepercentage offacilitiesaregovernmentowned,Australiahasalong waytogotoachieveasimilarbalance.Itissimplynot possibletorelyoncommercialintereststodevelopall campingoptions.Ratherthanthecommercialviability ofoneorganisation,thereneedstobea`bigpicture' approachthattakesintoaccountthedevelopmentof facilitiesthatwillbeofbenefittoawholeregion,rather than to the benefit of individual interests. To rely on commercialinterestsmaywellmeanthatthisgrowing marketwillsimplydriveby. Opportunities exist to develop town parks, showgrounds, state and regional parks and many

· Economicopportunities; · Education regarding environmental · · · · · · · ·

responsibility; Dumppointavailability; Restareapoliciestohelpmanagedriverfatigue; Thedeclineinthenumberandsuitabilityof caravanparks; Theabilitytoenjoythenaturalenvironment; Certificationstandards; PreservationofthefreedomofchoiceinAustralia; Promotionoftherelationshipbetween metropolitanandrural/regionalAustralia. Creatingsustainabletourism.

18

The Self Contained Recreational Vehicle Market: 2010 and beyond

Further Reading

Tourism Forecasting Committee - Tourism Research Australia Forecast 2009, Issue 1

Up to the current period, the active senior travel segment(thatispersonsaged55­69years)hasbeen by far domestic travel's best performing age group, with visitor nights up 23% in the year ending March 2009 (compared with calendar year 2000 estimates) to 70 million nights. ... Senior travel now represents around27%oftotalvisitornights,comparedwithjust 20%in2000 14. Further, the active senior's share of domestic visitor expenditure increased from 15% in 2000 to 24% in 2008, and is now worth nearly $11 billion. It is too early to tell if the active senior group will reduce domestictravelduetolossesinwealth.TheTourism Forecasting Committee (TFC) will be monitoring this issue. However, as Australia's population ages, the shareofAustralia'spopulationaged55yearsandover isprojected,bytheABS,toincreasebytwopercentage pointstoreach18%in2018....TheTFCexpectactive seniorstoremainanimportantgrowthsegmentinthe mediumterminaflatdomestictourismmarket 14. The outlook for the active senior segment remains sound for the period to 2018; with further rises in stock market values will boost wealth and tightening labour market will provide more active seniors with employment options to boost income. This cohort is also expected to increase in size, with the ABS projectingtheshareofAustralia'spopulationaged55 yearsandovertoincreasebythreepercentagepoints to reach 28% in the nine years to 2018. Further, the average post-retirement income of retirees in this age group is likely to increase given an increasing proportion this group will have benefited from longer periods of compulsory superannuation. As a result, active seniors are expected to remain an important growthsegmentinthemediumterminaflatdomestic tourismmarket 15.

Jackson Report, 2009

Demographic change will also have dramatic implications for the Australian tourism industry. The most significant development is that the tourists are getting older. In the domestic market, the Tourism ResearchAustralia scenario predicts that growth will be driven by older Australians in the 60 year plus category. Figure 9 shows that growth in domestic overnight visits and expenditure between 2007 and 2030islikelytocomealmostexclusivelyfromthe60 plusyearsagecohort. Governmentsatalllevelsandthetourismindustrywill need to collaborate more closely to ensure tourism considerations are factored into the wide range of planning,investmentanddevelopmentprocesses. The tourism industry's importance to Australia is widely under-estimated. It brings enormous benefits through the number and geographic spread of the jobs it creates, the small businesses it supports, the contributionitmakestonationalexports,itseconomic role in Australia's regional and remote communities, and its capacity to protect and upkeep Australia's naturalheritageandbuiltenvironment. Onlyeffectivealignmentbetweensupplyanddemandsidestrategieswilldeliveroptimallong-termoutcomes for the industry, and the Australian economy and communityasawhole. Buttocompeteinacompetitiveandrapidlychanging environment, Australian tourism must equally focus on its supply-side, and develop destinations that are attractive, intelligently priced, welcoming, easily accessible and well supported by surrounding infrastructure. This will only be achieved through productdevelopmentandinnovationbasedonsound research, through investment in quality tourism product, and via the development of supporting infrastructure... 16

Tourism Forecasting Committee - Tourism Research Australia Forecast 2009, Issue 2

Growthintourismdemandisexpectedtobestrongest in the `active seniors' (persons aged 55­69 years) group. This segment has been the best performing age group for domestic tourism in the past decade with visitor nights up 20% to 70 million nights in the yearendingSeptember2009comparedwiththe2000 calendaryear.Incomparison,domesticvisitornightsin Australiabytheotheragecohortscombinedfell20% over the same period. Senior travel now represents around27%oftotalvisitornights,comparedwithjust 20%in2000.Inaddition,theactivesenior'sshareof domestic visitor expenditure increased from 15% in 2000to22%intheyearendingSeptember2009and isworth$9.3billion. In the previous TFC forecast publication, the (then) sharp falls in retirement savings and income were identified as a major threat to the tourism activity of this segment. However, the recent partial recoveries in world stock markets and the only modest falls in realestatevalueshavelimitedthefallsinsavingsand incomeforactiveseniorsInAustralia.ThelatestNVS results suggest that despite the threat to retirement savings, overnight active senior segment remains a solid performer, with their domestic visitor nights fallingbyonly3.1%inthefirstthreequartersof2009 (comparedwiththesameperiodin2008). Thiswaslessthanhalfthe7.2%fallintotaldomestic visitornightsinthatperiod.

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The Self Contained Recreational Vehicle Market: 2010 and beyond

References

1.

Commonwealth of Australia. 2003. Tourism White Paper. TourismResearchAustralia,June2008:Caravanning andCampinginAustralia­2007Snapshot. CCIA NSW. 2008. Caravan and Camping Industry profile TourismResearchAustralia:CaravanandCampingin AustraliaSnapshot2008. Federal Government. 2005. Discussion paper on RoadsideCamping. Tourism Research Australia: Mature Age Visitors in AustraliaSnapshot2007. Tourism Research Australia. 2008. Through the LookingGlass. BalfourConsulting.2008.CMCASponsoredSurvey.

9.

2.

Tourism Queensland. 2006. Caravan Parks and CommercialCampingIndustryYearendedDecember 2007. ABS.March2008.TouristAccommodation,Australia. Centre for Regional Tourism Research. 2002. Drive Tourism-UptheWallandAroundtheBend. CMCA.2009.WhyallaRallySurvey. Balfour Consulting. 2003. The Social and Economic ImpactofRestAreas. Tourism Forecasting Committee. Tourism Research AustraliaForecast2009,Issue1. Tourism Forecasting Committee. Tourism Research AustraliaForecast2009,Issue2. National Long-Term Tourism Strategy Steering Committee.2009.JacksonReport.

10. 11.

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The Self Contained Recreational Vehicle Market: 2010 and beyond

Campervan and Motorhome Club of Australia Ltd ABN 16 095 568 157 49 The Avenue Wickham (Newcastle), NSW 2293 Tel: 02 49 788 788 Fax: 02 4978 8799 [email protected] www.cmca.net.au/government

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