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Online games now available on leading SPH websites AsiaOne, RazorTV and STOMP

MatchMove Games teams up with SPH to give Singaporeans more playtime!

Apr 26, 2010 ­ Southeast Asia's leading media organisation Singapore Press Holdings (SPH) is partnering with MatchMove Games (www.matchmovegames.com) as exclusive games provider for three of its popular websites: AsiaOne, RazorTV and STOMP.

Under the partnership, SPH users who click on the "Games" link from these websites' homepages will be taken to a new game vertical co-branded by SPH and MatchMove Games. This page will give users access to a wealth of game content, including both downloadable games and browser-based free-to-play titles.

MatchMove Games' catalogue includes hundreds of titles from popular genres, including Action, Breakout, Match 3, and Puzzle games.

Internet measurement company Hitwise ranks AsiaOne, RazorTV and STOMP amongst the top ten news sites in Singapore.

In March 2010, 6 million unique visitors came to AsiaOne, RazorTV and STOMP, boosting total page views to 88 million, a record high.

SPH publishes most of the major newspapers in Singapore, including The Straits Times, Lianhe Zaobao, the Malay-language Berita Harian/Minggu, and Tamil Murasu. Other properties include My Paper, the Shin Min Daily News, Lianhe Wanbao, The Business Times and The New Paper.

"MatchMove Games provides exactly what our users have been calling for: world class games," says Felix Soh, SPH's Digital Media Editor. "Through this partnership, we will now be able to give our users a varied selection of excellent games and game-related content that can be enjoyed by all age groups. We are confident that such content will help to grow our online audience."

"We're thrilled to be able to find a distribution partner with the stature of SPH in our home town of Singapore," says Shailesh Naik, MatchMove Games CEO. "As the leading national media publisher, we believe that SPH will help us maximise our reach to the local audience, 80 per cent of whom have regular access to high-speed internet. These web-savvy people are always looking for new avenues of entertainment, and we're more than happy to oblige."

Coming soon after the launch, MatchMove Games will have a number of month-long challenges to encourage players to use the site's social features. Winning each challenge, such as MatchMove Games' popularity challenge, will earn users a number of rewards, the most exciting of which is a brand new Apple iPad.

The value of the video game sector in Singapore has seen an exponential rise in recent years. In 2009, it was valued at $285 million compared to $87 million only three years ago, according to the Media Development Authority (MDA) of Singapore.

"MatchMove will continue to add new titles and features to its site, including social and massively multiplayer games, as well as community features that will encourage users to interact," adds Mr. Naik. "What's particularly exciting for Singapore is the potential to add Singapore-developed games to our site and share this world-class content with our global audience."

About Singapore Press Holdings Ltd Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrated its 25th anniversary in 2009. It is Southeast Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms. Newspapers and Magazines In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. Internet and Mobile Beyond print, the Internet editions of SPH newspapers enjoy over 225 million page views with 14 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine, rednano.sg; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips. Broadcasting SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and 91.3FM in English. Outdoor Advertising In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore's largest outdoor motion display advertising network media company. Properties SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, [email protected], at Thomson Road.

For more information, please visit www.sph.com.sg.

About MatchMove Games MatchMove Games is a Singapore-based games provider serving computer game enthusiasts across Southeast Asia. MatchMove Games provides gamers with an entertaining and unique venue where they can purchase or play games, make friends, virtual enemies and even take part in events with the chance to win prizes and recognition for their skills. Their advanced game platform will offer games from numerous genres, including Casual Games, Social Games, MMOs, and Music games. MatchMove Games is the exclusive casual games provider for Yahoo! Southeast Asia. It is also the exclusive games provider for Singapore Press Holdings. For business/partnership inquiries, please contact: Nelly Jimron VP ­ Business Development MatchMove Games Pte Ltd [email protected]

For media inquiries, please contact: Carlo Coloma MatchMove Games Pte Ltd +65 9237 6337 [email protected]

Jennifer Ronquillo Deputy Head, Multimedia Creative Team Multimedia Centre Singapore Press Holdings Ltd +65 6319 5212 [email protected]

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