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Media Release

Shoppers Stop

India's premier fashion destination

now in Vijayawada

~ Shoppers Stop brings to Vijayawada the best assortment of International and Indian brands~ ~ 4th Store in Andhra Pradesh and 42nd Store in the Country ~

Vijayawada, July 17, 2011: Shoppers Stop, Indias premier fashion and lifestyle destination has extended its bridge-to-luxury shopping experience to Vijayawada. Being the pioneers of large-format departmental stores, Shoppers Stop will now give Vijayawada a taste of fashion retailing like never seen before. Marking its first store in Vijayawada, Shoppers Stop was launched at the much anticipated ICON Mall. This new store is Shoppers Stops first (1) store in Vijayawada, fourth (4) store in Andhra Pradesh and the Forty Second (42) in the country. Over the years, Shoppers Stop has become synonymous with best in fashion across the country by offering customers stupendous options across categories like fashion apparel, cosmetics, accessories, maternity and kids range, fine and fashion jewellery, home decor and much more. This new store of Shoppers Stop brings to Vijayawada an unparalleled shopping experience spread across 63,300 square feet. Speaking on the launch of the new store, Mr. Govind Shrikhande, Customer Care Associate and Managing Director of Shoppers Stop Ltd added, "It gives me immense pleasure to bring Vijayawada its first Shoppers Stop store. This launch heralds a new milestone in our two decade journey of success and accomplishments in the modern retail landscape of India. In keeping with our expansion plans we are increasing our presence in the Southern India by adding more stores in the cities of our existence and also by launching in new cities such as Vijayawada. We will shortly debut in cities like Coimbatore and Mysore." Further adding, "It makes us very proud to be able to extend our footprint into a market with a rapidly growing base of fashion conscious citizens. We already have a sizeable base of First Citizen members in Vijayawada, who travel to our nearby Hyderabad stores. This is indicative of their strong desire for a superior shopping experience. I am certain that Shoppers Stop will certainly surpass all expectations that Vijayawada has of a fashion retail store." The stores look and feel is grandiose, with contemporary interiors and international layout that ensures an uncluttered and luxuriant shopping environment. At Shoppers Stop, great emphasis is placed on customer convenience with customer friendly signage, alteration desk, customer service desk with complimentary gift wrapping service, spacious trial rooms, Escalators on each floor to make movement easy and comfortable and much more. All Shoppers Stop stores are also Physically Challenged Customer friendly stores with a ramp at the entrance of the store, wheelchairs facility with attendant and special trial rooms and rest rooms. To ensure easy and comfortable access directly into the store, a lift is provided in the basement Parking Area exclusively for Shoppers Stop customers. Customers will be treated to a wide display of crème de la crème international and Indian brands across 2 levels at the newly opened store. An attractive display of International brands such as Mustang, US Polo, Austin Reed to name a few, will give the customers the best of overseas fashion. Besides, international brands, Shoppers Stop also retails a range of merchandise under its exclusive

brands namely Stop, Kashish, Life, Haute Curry, Elliza Donatein, inSense', iJeanswear, Mario Zegnoti, and Vettorio Fratini, amongst others. At the ground level entry, customers will find an irresistible range of premium international brands in categories like Cosmetics & Fragrances, Personal Accessories such as Watches, Sunglasses and Pens; Artificial & Fine Jewellery, Kids apparels & toys, Womens Indian wear: Salwar-Kurta-Dupatta (SKD) sets, Mix & Match options in Kurti, Salwar, Churidar and Dupatta; Unstitched SKD sets; and Sarees, Ladies Handbags, Lingerie and Footwear. Also available on the ground level is ,,Mothercare' ­ world-renowned brand for maternity, baby and childcare products. Known for its uniformly high standard of quality worldwide, Mothercare stocks a variety of products for mothers-to-be, new-borns, toddlers and children till eight years of age, the focus being on function, comfort and safety, without compromising on style. The first floor houses a wide array of Mens apparel ranging from formal to casuals, a wide assortment of Denim brands, Womens Western wear and an Exclusive Knits section. Furthermore, to delight our discerning customers, the second floor will soon have HomeStop, the premium home concept store dedicated to an enormous variety of products across all categories in the home segment including Home Adornments, Bed and Bath, Furniture, Kitchen Appliances and Accessories, and Window Fashion amongst others. The upcoming second floor will also house the Crossword Book Store, which will offer the widest range of books for the young and old alike, along with magazines, CD-ROMs, music and stationery. While customers experience an array of best brand assortment they will also be showered upon with the most up-to-date in fashion. Shoppers Stop celebrates Indian wear with the recently launched 'Kala Kriti' collection across exclusive brands STOP, Kashish and Haute Curry. Customers can also jazz up their wardrobe with the cinematic inspired exclusive line ­ IIFA Bling for its exclusive brands Kashish, inSense and Mario Zegnoti. Shoppers Stops First Citizen Loyalty programme is the largest loyalty programme in the category with a growing base of over 2 million members across the country. Under this programme customers who sign up for the First Citizen membership with Shoppers Stop, are treated to various offers and special privileges such as the exclusive First Citizen lounge at every store, facility to redeem their reward points directly at the cash counter, exclusive cash counters for Gold card members, exclusive preview of Sale and other annual offers to name a few. Shoppers Stop pioneered modern retail in India and is the highest benchmark of modern retailing standards in the country. It is the largest chain of large-format department store in India with Forty two (42) stores across 19 cities and occupying an aggregate area of over 2 million sq.ft of retail space. Shoppers Stop First Citizen Loyalty programme is also the largest loyalty programme in the category with a growing base of over 2 million members across India. Shoppers Stop is set to transform the way Vijayawada shops!

About Shoppers Stop Shoppers Stop is a leader in the Indian Retail Sector and one of the pioneers in setting up large format department stores chain in India. Shoppers Stop Ltd has a national presence, with over 2.05 million square feet area across 42 stores (including 2 airport stores) in 19 cities viz. Aurangabad, Amritsar, Bangalore (5 stores), Bhopal, Chennai (2 stores), Delhi (4 stores), Durgapur, Gurgaon, Ghaziabad, Hyderabad (4 stores), Indore, Jaipur (2 stores), Kolkata (3 stores), Lucknow, Mumbai (8 stores), Noida, Pune (3 stores), Siliguri (1) and Vijayawada (1). Shoppers Stop is the only Indian member of IGDS (Intercontinental Group of Departmental stores) along with 29 other experienced retailers from all over the world. Mr. B.S. Nagesh, Customer Care Associate & Vice Chairman, Shoppers Stop Ltd, has been recognised as an iconic retailer and was inducted into the World Retail Hall of Fame 2008. Mr. Nagesh is the only Indian retailer to take a significant place alongside more than 100 stalwarts of the global retail industry, which includes

veterans like Sam Walton of Wal-Mart, Giorgio Armani, Jack Cohen of Tesco, Simon Marks and Israel Sieff of Marks & Spencer; Ingvar Kamprad of Ikea, amongst others. CMAI felicitated the ,,Golden Scale Trophy to Mr. Nagesh in honour of this achievement. Mr. Govind Shrikhande, Customer Care Associate & Managing Director, Shoppers Stop Ltd. received prestigious honours of the ,,Retail Professional of the Year by CMAI in 2009 & ,,Most Admired Fashion Retail Professional at the Images Fashion Awards 2010. Star Retailer Awards consecutively for three years (2008, 2009 & 2010) named Shoppers Stop the ,,Department Store of the Year ,,. Shoppers Stop also received a Merit Certificate in the category ,,Department Store > 20000 sq.ft. at the VMRD Retail Design Awards 2011 and the ,,Prestigious Loyalty award for Customer & Brand loyalty in the ,,Retail Sector consecutively for two years (2010 & 2011) at the Loyalty Summit. Shoppers Stop Ltd has been conferred with the "Best Retail Marketing Campaign of the Year" Award and ,,Customer Loyalty programme award at the 7th Reid & Taylor Awards for Retail Excellence at Asia Retail Forum (Asia Retail Congress). ET Retail Awards, backed by the Economic Times and Retail Association of India (RAI), have awarded Shoppers Stop with the ,,Marketing Idea of The Year award for the Zoozoo merchandise tie-up with Vodafone-Essar. It has also been recognised as the ,,Most Respected Company in the Retail Sector By Business World. Shoppers Stop.com has been recognised as the ,,Most Admired Non-Store Fashion and Lifestyle Retailer of the Year at the Images Fashion Awards 2011. Shoppers Stop has also introduced new formats in the market viz HomeStop ­ the exclusive home furnishings, décor as well as furniture store and HyperCity­ a premium shopping destination for Foods, Homeware, Home Entertainment, Hi-Tech Appliances, Furniture, Sports, Toys & Fashion.

For further information contact: Anusha Shenoy - +91 9967941471 ­ [email protected]

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