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IE hosts International Ergonomics conference

Malaysia, Singapore, Thailand, and the Philippines. A total of 49 technical papers dealing with topics that include ergonomics in manufacturing systems, occupational health and safety, and usability testing were presented during the four-day conference. The keynote speeches were given by Prof. Fortunato Dela Peña, Dr. Andrew Imada from the United Prof. Martin Helander of Singapore, Dr. Kazutaka Kogi of Japan, and Dr. Robert Bridger of the United Kingdom. IE Chair Dr. Rosemary Seva acted as the Conference Chair while Alma Maria Jennifer Gutierrez and Dr. Aura Matias of UP-Diliman served as CoChairs. Other hosting organizations include the University of San JoseRecoletos (Cebu), University of San Carlos (Cebu), and the Philippine Ergonomics Society.

Outstanding accounting students

DE LA SALLE UNIVERSITY

THE OFFICIAL NEWSLETTER OF

NUMBER

VOLUME 42

31JAN2011

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acted as the main hosting institution during the First Southeast Asian Network of Ergonomics Societies Conference (SEANES 2010) held last December 14-17 at the Marco Polo Plaza Hotel, Cebu City. With the theme "Linking Ergonomics and Organizational Strategy," the conference was attended by more than 100 participants from the United States, United Kingdom, Japan, South Korea, Taiwan, Iran, Indonesia,

THREE ACCOUNTING STUDENTS

of De La Salle University were chosen as part of the Five Most Outstanding Accounting Students of the Philippines last December 6 at Century Park Hotel in Manila. Under the supervision of Accountancy Department faculty Florenz Tugas, Ervina Suzette Tan, Dan Patrick Yang, and Railey Baluyot bagged the 2nd, 3rd, and 5th place, respectively. The students were among the 25 national finalists that bested more than 600 participants from different parts of the country. Now on its 11th year, the annual search for the Most Outstanding Accounting Students of the Philippines is a joint project of the Philippine Institute of Certified Public Accountants and the Association of CPAs in Commerce and Industry.

DLSU administrators formally receive the endowment fund donated by Atty. Florentino Herrera III last January 11.

F A C T S

a n d

THE INDUSTRIAL ENGINEERING DEPARTMENT

States, Dr. Halimahtun Khalid and

F I G U R E S

INSIDE: IE hosts International Ergonomics conference Centenary of Bienvenido N. Santos New appointments for T3, AY 2010-2011 Disaster preparedness in Bagac

College of Law Scholarship Endowment Fund

is published bi-weekly by the Office for Strategic Communications (AH-21F, intercom 144). Editorial deadline is 3 p.m. Tuesdays. Contributions should include the name, office and signature of the sender. Materials may be edited for clarity or space. Johannes Leo Badillo, Director for Operations; Ma. Ruby Carlos ([email protected]), Editorial Supervisor; Anne Alina, AA dela Cruz, Arfie Koc, Mark Pitoc, Magsy Magbanua, Aaron Mamiit, Lianne Mendoza, Writers; Peter Varona, Creative Director; Luis De Vera, Art Director, Ave Gaile Peraz, Ricky Binoya, Miguel Pabello, Graphic Artists; Virginia Umacob-Gases, Secretary; Raymond Menor, Office Assistant. 2401 may be accessed online through the URL: http://www.dlsu.edu.ph

THE COLLEGE OF LAW OF DE LA SALLE UNIVERSITY can

2401 (twen´te fôr´,o, wun) is a landmark number along Taft Avenue. It is the location ID of De La Salle University, home to outstanding faculty and students, and birthplace of luminaries in business, public service, education, the arts, and science. And 2401 is the name of the official newsletter of DLSU, featuring developments and stories of interest about the University.

The Melencio-Herrera Scholarship Endowment Fund is a P1.5 million donation given by Atty. Florentino "Binky" Herrera III for the benefit of the University's current and incoming law students. The fund is named after his see page 3

now provide financial assistance to more deserving law students with the Melencio-Herrera Scholarship Endowment Fund.

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Centenary of Bienvenido N. Santos

PIChE Luzon Quiz Bowl

A TEAM OF CHEMICAL ENGINEERING STUDENTS

came in first at the PIChE Luzon Quiz Bowl held last November 27. The

IN COMMEMORATION OF THE BIRTH CENTENARY of Filipino

writer and honorary Lasallian Bienvenido N. Santos, De La Salle University's Bienvenido N. Santos Creative Writing Center (BNSCWC) has lined up a number of activities for the Lasallian community in a yearlong celebration. The Center kicked off the celebrations in March last year with the professorial chair lecture, "The Filipino Exile in Bienvenido N. Santos's `Scent of Apples' and `The Day the Dancers Came,'" by BNSCWC Director Dr. Gerardo Torres. The celebration continues this year with a performance-reading by University Fellows Dr. Isagani Cruz and Dr. Marjorie Evasco held last January 19. Cruz performed his new one-act play "Dear Tish (A Creative Nonfictional Monologue Taken from the Writings of Bienvenido N. Santos)," while Evasco read some selected poems from Santos' "The Wounded Stag." This activity, which is co-sponsored by the UST Varsitarian, the Literary Society, and the National Commission for Culture and the Arts, is

part of the 2011 TABOAN (Davao) National Literary Arts Fest. The highlight of the yearlong festivity is a tribute to Santos by his friends and other writers on his 100th birthday on March 22. The tribute will feature readings of the writer's works and testimonials by his friends from DLSU, including Dr. Cirilo Bautista, Dr. Isagani Cruz, Dr. Alice Sun-Cua, and Connie Jan Maraan. The Harlequin Theater Guild will perform the play adaptation of Santos' canonical short story "The Day the Dancers Came." New Day Publishers will also launch Santos' collected works during the tribute. Some members of the Santos family are expected to join the celebration. Throughout the year, the Department of Literature will also include Santos' stories and poems in some of the basic and major courses offered to undergraduate students. Associate For its part, the Academic Publications Office will publish books by and on Santos--including his last novel--during the year. Professor Dr. Shirley Lua will teach a course on Santos at the Graduate School in the first term of next academic year.

Disaster preparedness in Bagac

A PROJECT TEAM FROM THE CENTER FOR SOCIAL CONCERN AND ACTION (COSCA) made a courtesy call to selected

officials of the Municipality of Bagac, Bataan last December 13. The COSCA visit aimed to reiterate the commitment of the center to provide capacity building on Disaster Risk Reduction to its partner communities as stipulated during two post-Ondoy workshops held at DLSU in 2009. It likewise sought to initially ascertain the commitment of both parties to undertake this joint initiative. Led by Project Technical Facilitator Isabel Lanada and Project Community Organizer Rolando Palma, the project team met with Local Chief Executive of Bagac, Bataan Rommel Vasquez Del Rosario and the Vice Mayor and Presiding Officer of the Sangguniang Bayan Guillermo Mendoza Jr. The meeting focused on the localization of Republic Act 10121 or the Philippine Disaster Risk Reduction Act of 2010, a comprehensive piece of legislation mandating disaster preparedness for communities. Their discussion centered on the role of the local government units in partnership with private sectors to restructure existing local disaster mechanisms to fit the requirements of the new law and to assure disaster resiliency of the communities.

New appointments for T3, AY 2010-2011

DLSU PRESIDENT BR. NARCISO ERGUIZA FSC recently

announced the new appointments starting this third term, AY 2010-2011. · Nilo Pacheco as Executive Vice President for Finance. He will be responsible for the financial planning and management, financial control and administration of all business and financial operations and the formulation and implementation of policies governing the fiscal resources and property. He will also supervise the work of the Controller and sources capital funds needed in cooperation with the Treasurer, Development Officer and the President. · Arsenio Roldan III as Vice President for Development and Sponsored Research Administration. He will pursue and search out financial funds for the University from extramural sources with emphasis on sponsored research fund, as well as create and maintain an infrastructure and climate or business development in pursuit of extramural funds to support various funding initiatives. He will recommend and implement accounting policies and procedures, and develop a short term strategic plan to include monetary targets in obtaining funds for specific areas. · Jose Mari Calleja as Associate Vice Chancellor for Campus Services. He will supervise and coordinate all campus services in the University. He is also responsible for the development and achievement of the University's institutional sustainability targets, and monitors and ensures that the University's operations are environmentally sound and responsible. The offices currently under the AVCCS group are: Medical and Dental Services Office, Purchasing Office, Warehouse and Inventory Monitoring Office, Materials Reproduction and Distribution Office, and the Mailing Office.

"Bigshot" student filmmaker

A COMMUNICATION ARTS AND MARKETING MANAGEMENT STUDENT of De La Salle University

was recently chosen as one of the top 3 filmmakers in SM Cinema's search for talented filmmakers dubbed as "Bigshot." With her short film titled "Music Sense," Ma. Kristina Martha Syfu was chosen as one of the top 3 student filmmakers from among 15 finalists who submitted their works ranging from short films to fulllength movies. Bigshot was created by SM Cinema in cooperation with the Film Development Council of the Philippines (FDCP) to The winners will be mentored by wellknown personalities in the filmmaking industry, namely Lilit Reyes, Lisa Cornejo and Nick de Ocampo. Their films will be shown at SM Cinema's first Indie-Film Festival on October 2011. Syfu, together with the other winners, received P600,000 each from SM Cinema and FDCP, which will be used as funding to produce a full-length film with the theme, "Modern Day Heroism". Syfu is slated to produce a full-length feature she wrote titled, "Padayao." showcase and develop more filmmakers, as well as to sustain the local movie industry.

PIChE Luzon Quiz Bowl is an annual academic competition of Chemical Engineering students in Luzon. The team from DLSU was composed of Erwin de Jesus, Louie Shieh, Franz Adrian Sy, and Francis Narvin Tañala with their coach, Engr. Teddy Monroy. DLSU, along with the rest of the top five, are moving on to the National Quiz Bowl on February 16 and 17.

Scholarship, from page 1 mother, Justice Ameurfina Melencio-Herrera, a retired Associate Justice of the Supreme Court and is the founding Chancellor Emeritus of the Supreme Court's Philippine Judicial Academy, where she sits as a Trustee. Atty. Herrera comes from a family of lawyers and professionals, with him being a founding partner of the Herrera Teehankee & Cabrera Law Offices. After attending grade school (LGS `64) and high school (LSGH `68) in La Salle, Herrera graduated cum laude and Salutatorian from the UP College of Law and placed 12th in the 1977 Bar exams. In 2002, Herrera donated a professorial chair in his father's name to the De La Salle Health Sciences Campus. The formal establishment of the scholarship endowment fund was held last January 11 at the Multi-Purpose Room of the Yuchengco Hall. Present during the ceremony were Herrera, DLSU President Br. Narciso Erguiza FSC, Vice Chancellor for Lasallian Mission and External Relations Br. Bernard Oca FSC, and College of Law Dean Atty. Jose Manuel Diokno.

English in Southeast Asia Confab

FACULTY MEMBERS FROM THE DEPARTMENT OF ENGLISH AND APPLIED LINGUISTICS (DEAL)

and undergraduate and graduate students of DLSU presented papers during the 15th English in Southeast Asia (ESEA) conference last December 9-11. Held in the University of Macau, Macau, SAR China, the Lasallian presentations to delegation contributed 12 paper the said event. Led by DEAL chairperson, Dr. Danilo Dayag and Vice Chair Dr. Leah Gustilo, faculty members Jessie Barrot, Cerise Crudo, Dr. Shirley Dita, Alice Mahmot, Elaine Masangya, Dr. Cristina Parina, and Dr. Paolo Nino Valdez from DEAL delivered research on different areas in applied linguistics, World Englishes, and English language teaching. Likewise, graduate students Josephine Nolasco, Ariane Borlongan, Hannah Martin, Mahbobeh Outadi, Wenquian Chen and undergraduate student Joo Hyuk Lim presented papers resulting from research outputs in their different courses. Actualizing the theme "Our Diverse Communities", DLSU has made its presence felt by engaging in scholarly discussions with various representatives from institutions in Southeast Asia and the pacific.

The remembrance of God's presence will be a great advantage in helping you and in inspiring you to do all your action well.

---St. John Baptist de La Salle

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