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A Message about 2011

Dear Advertisers and Advertising Prospects -- Here's our 2011 media kit. 2011 is going to be an exciting year at Vacation Ownership WORLD -- one that builds on the changes we implemented in 2010 in our ongoing effort to benefit readers and advertisers alike. Vacation Ownership WORLD's transition from print to digital format has been greeted warmly by readers and advertisers alike. Through early August, our subscriptions have increased 15% in 2010. This is our biggest boost in recent years and directly attributable to the increased sample issue subscription campaigns we've carried out. So in 2010, our circulation expanded dramatically due especially to hugely increasing the scope of our promotional efforts, but also due to a healthy increase in subscriptions. Expanded distribution means that your ads are reaching a growing audience of industry-specific participants and observers. Our distribution includes our advertisers and subscribers (approximately 2,500) and the sample issues (1,000 to 1,500 each issue) we send to non-subscriber attendees of industry related events like the ARDA spring and fall meetings, the Ragatz Seminars, and Interval's Vacation Ownership Investment Conference. In addition, if you provide us with a compatible (Excel) list of a targeted audience you absolutely want to reach, we'll integrate that list with our other samplers and make sure they got a copy of the magazine (win-win: you get a guarantee the magazine reaches your target audience and we get a new pool of subscriber prospects). Further, we'll allow you to distribute the magazine. We'll simply email you the file of any issue you request, enabling you to freely distribute as you see fit. To anybody you want. So we distribute, you distribute and distribution is both maximized and made extremely target-audience efficient so far as you are concerned. Finally, in 2011, Vacation Ownership WORLD will be circulating its stories to Internet news distribution services to maximize exposure and help create a broader and more accurate view of this industry. Vacation Ownership WORLD will continue to offer all of its advertisers substantially discounted advertising on its website (evacationownershipworld.com) and it will be offering those who advertise in each issue (our 9x schedule) FREE advertising on its website. There will of course be the ability to link all evacationonershipworld.com ads directly to the websites' of advertisers. Vacation Ownership WORLD's coverage will continue to reflect the changes taking place in this industry. A new business, and new business models and approaches, are forming as a result of the challenges the industry is confronting, and we will resolutely report on this process in depth. Thank you,

Scott Burlingame Editor/Publisher, Vacation Ownership WORLD

vacation

ownership

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Address: 3520 13th Ave. SW, Olympia, WA 98512 | Phone: 360-866-5500 | Fax: 360-866-5540 Email: [email protected] | Web: www.evacationownershipworld.com

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ownership

Dear Advertising Prospect --

w rld

Here's our 2011 media kit. It contains the basics -- a bit about who we are and whom we reach, our publication schedule, and rate sheet. Here's a check-list of some of the advantages of advertising with us: * It's the oldest, established and most respected publication in the industry. Our readers are loyal (80% renewal rates) -- so loyal in fact they pay to read the magazine! * Our circulation is approximately 2,500. The bulk of this is subscribers and advertisers (representing the established players in the industry), but we will also be e-mailing digital sample promotional copies to 1,000­1,500 people each issue. These largely represent new entrants into the industry. We sample to ARDA convention attendees and to participants at recent seminars (e.g. Ragatz's fractional seminars, Interval's Resort and Investment Conference, etc.). We buy the lists and rinse them for subscribers and advertisers. But the point is, the magazine is going out to the established blood and the new blood alike. This is an important consideration in an industry undergoing the substantial changes we are now experiencing. * Our core audience is exactly whom you want to reach with an ad: the top executives and decision makers in the industry. (Who decides whether to purchase your services?) * The coverage in the magazine is broad, spanning development, sales and marketing, finance, resort operations and management. So, if you're involved with vacation ownership, we are in front of your audience. In 2011, this will include covering areas like the financing that is emerging, restructuring and reorganizations, distressed real estate purchase and sale, and more. * Value: Advertising in Vacation Ownership WORLD is a better value than advertising in other industry publications. You save from 40% to over 100%, and still reach the audience you're after: vacation ownership and high-end leisure executives, professionals, vendors, and investors. So comparison shop. Compare the price; compare the value. * Advertisers receive priority coverage. While we report on the issues, trends, and developments with the biggest impact on the industry, advertisers get priority coverage. This means that newsworthy press releases sent by your company have a very high likelihood of appearing in the magazine. This raises the profile of your company. * There are additional benefits. For example, to guarantee we are getting in front of who you want to reach with an ad you can provide us with an emailing list (in Excel) and we'll email the magazine to them! Or we'll send you a PDF copy of the magazine and you can send it yourself! To whomever you want! Your ad is going out to your specified audience and we are getting additional prospective subscribers to the magazine. Also, magazine advertisers receive discounts on all advertisements on our website.

Who and What We Are

THE VACATION OWNERSHIP WORLD DIFFERENCE

Vacation Ownership WORLD's content is unique, value-added information readers can use. This coverage attracts a core readership of the industry's leaders and producers -- from top management to sales executives to project directors to resort managers. The decision makers. Precisely the audience you want your advertisements to reach.

ABOUT US

· Experience and know-how. Editor/Publisher Scott Burlingame, widely considered the most authoritative journalist in the field, has been reporting on the vacation ownership business, in both North America and Europe, for over 25 years. An American Resort Development Association (ARDA) member, he has been a featured speaker and session moderator at the association's annual convention. · Industry's most authoritative independent magazine. It is not sponsored by any association or industry vendor. It is edited solely in the interests of its industry subscribers. We report objectively and with no strings attached. · They pay to receive it. Vacation Ownership WORLD is the only paid circulation publication serving the timesharing industry -- your assurance that it gets read.

HOW VACATION OWNERSHIP WORLD COVERS THE INDUSTRY

· 100% vacation ownership and related industries. All editorial content deals with vacation ownership timesharing, fractionals/private residence clubs (PRCs) and related products (eg. private membership clubs, condo hotels, short-term programs, travel clubs). · What the leaders are doing. Incisive analysis of the companies pointing the way in vacation ownership and how they're doing it. · Resort management and operation. Every-issue coverage of key resort management issues -- resales, exchange, point system operations, etc. · Product evolution. Tracking the rapid evolution of the timeshare product -- points systems, clubs, trial membership programs, fractionals, and other innovations. · Marketing, sales trends. In-depth coverage of new marketing and sales methods, techniques, and technologies. · Surveys and market analysis. Our widely circulated, exclusive annual sales leaders survey, plus regular reviews of key research studies that detail emerging trends in timesharing. · Plus...regular features such as PRC/Fractional UPDATE, Industry Wrap, and People. · New emerging areas. The financing that is emerging, restructuring and reorganizations, distressed real estate purchase and sale, and much more.

THE ONE THEY READ

These are the basic reasons for Vacation Ownership WORLD's appeal to developers, marketers, and professionals throughout the vacation ownership industry -- and why the magazine has been referred to as "the one they read."

vacation

ownership

w rld

Address: 3520 13th Ave. SW, Olympia, WA 98512 | Phone: 360-866-5500 | Fax: 360-866-5540 Email: [email protected] | Web: www.evacationownershipworld.com

Market and Circulation

REACH THE TImESHARE INDUSTRY'S mOST ACTIVE COmPANIES AS A VOW ADVERTISER.

Dozens of executives and managers of some of the larger firms listed here subscribe to Vacation Ownership WORLD, and over 80% of readers have renewed regularly -- some since the magazine began publication in 1980. With a circulation of approximately 2,500 -- over 10% of which is foreign -- Vacation Ownership WORLD effectively delivers your message to developers and timesharing professionals around the world, with coverage of the leading events and trends shaping this industry. Partial list of the leading companies that subscribe.

Access Development Corp/Accumen Sales and Marketing Group/A&K Consulting/AIRCOA/Allegro Resorts/Alton Leisure Indus/American Classics Voyages/American Express/American Hotel & Lodging Assn/American Skiing Company/Amfac JMB Hawaii Inc/Anfi Sales SL/Ansley Assoc Inc/Aoki Realty Corp of Fla/Apex Marketing Inc/ Appraisal Guild/ARDA/ARDA Fla/Arrow Demographics/ Arthur Anderson/Asset Management Assoc/ASU West Campus/Avatar/B&J Resort Marketing Inc/Baker & Hostetler/Ballard Spahr/Bankers Trust/Banyan Realty Group/Banyan Resort Sita Mktg/Bates Travel & Tourism/ BC Development Co/BDO Seidman, LLP/Bergman Corp/ Berkley Group/Berwyn Capital Group/BFA Group/BLC Enterprises/Bluebeard's Castle Inc/Bluegreen Corp/ Bransonshares, LLC/Breckenridge Grand Vacations/Breezy Point Intl/Byrne & Moore Assoc/Calderon Textiles/Call Compliance/Camperworld Trust/CapitalSource/Capella/ Carlton Fields/Casa Blanca Resort/CCS Intl/Cedar Ridge RBC Enterprises/Cendant/CFI/Chateau Canmore/Checkers, Simon & Rosner/Chicago Title Insurance/Christel House/Christie Lodge/Club La Costa/Club Regina/Coast to Coast/Colorado Mountain Development/Concord Servicing Corp/Condominium Mgmt Services Inc/Conrad Cos/Consolidated Resorts/Continental Central Credit Inc/ Cooper Communities Inc/Cornell U School of Hotel Admin/Costamex/Cox Castle & Nicholson/Crittenden Mktg Golfing/Crown Mrkting Group/Cummings Assoc Architects Inc/Cunningham Prop Mgmt Corp/Cypress Pointe Resort/Dancing Bear Residences/Dean and Assoc/ Defender Realty Inc/Descar SA de CV/Destination Club Ptnrs/Diamond Resorts Intl/Disney Vac Club/Dial An Exchnage LLC/Dundee Realty/Dunn Financial Co/Dwyer Imanaka Schraff et al/Eagle Crest Resort/Eagle Pointe Condominiums/Eastern Slope Inn/Economics Research Assoc/EDSA/Edward D Stone Jr & Assoc/Emerald Grande/ El Cid/Equiant/ERA Stroman Realty/Ernst & Young/ Exclusive Resorts/Fair Financial Services/Fairfield Communities/Fairmont/Fiesta Americana Vacation Club/Find SVP/FirstAgain/First National Trustee Co Ltd/Florida Dept Business & Professional Regulation/Florida Intl U/ Florida Vacation Villas/FONATUR/Four Seasons Hotels & Resorts/Franz Klammer Lodge/Friends Creek Land Co Inc/ FTC/Fujita & Assoc Ltd/Funding Concepts Inc/GE Capital RE/GEO Group/Gold Point Lodging & Realty Co/ Goldman, Sachs & Co/Gopel Shields/Grace Brothers Ltd/ Grand Ownership Resorts Ltd/Grand Pacific Resorts/ Grand Vacations Club Inc/Grange Resources Ltd/Grant Wolf Inc/Great Eastern Resort Co./Great Western Ranches/ Greenspoon, Marder et al/Greenstein Starr et al/Greenwich Capital Mkts/Gunster, Yoakley et al/H-G Tech Coll/ Grandvista/Group RCI/Habitat Inc/HAL Investment Group/HAL Real Estate Investments Inc/Hapimag/Harbor Ridge/Hemisphere Tour & Travel/HFS Inc/Highland Resort Corp/Hilton Grand Vac Club/Hiroshi Sakai et al/ Holiday Inn Worldwide/Holiday Systems International/ Holiday Travel of America/Holland & Knight/Hotel Timeshare Resales Inc/Howard, Rice et al/HSBC/Hyatt Vac Ownership/ICE/IIEurope/ILX Resorts/Imper Kapitalbeteiligungs/Ingersoll and Bloch Chtrd/Inn Season/ Intrawest/Interval International/Interval Resort Prop Mngmt/Intrawest/Island Consulting/Island One Resorts/ Islander Beach Resort/J D Companies/J&B Enterprises/ James Allen Assoc/Jeffries & Co/John Codey Assoc/John Rogers Burk, A Law Corp/John Wilhelms & Assoc Inc/ Johnson & Wales U/Joss Financial/Kosmas Group/KPMG/ Laurel Crest Resort/Law Off of Raymond J Gaskill/Leisure Link/Lennon Communications/Lexes Enterprises, Inc./ Levitin Group/Life of the South Insurance Co/L & M Solu-

vacation

ownership

w rld

Address: 3520 13th Ave. SW, Olympia, WA 98512 | Phone: 360-866-5500 | Fax: 360-866-5540 Email: [email protected] | Web: www.evacationownershipworld.com

Market and Circulation

tions/MAGNA Computer Corp/Marine Midland Bank/ Marketing Advantage/Marriott Interntl/Mastercorp, Inc/ Mauna Loa Village Resorts Inc/Mayan Village/McDonald & Co Securities Inc/Mecca Intl/Mediterranean Resorts/ Meridian Financial/Merilee Elliott Interiors/Mid-Atlantic East Group/Millenium Travel & Promotions/Mini Vacations Inc/Moen Inc/Monad Pacific Management Ltd/ Montgomery Securities/Morgan Stanley & Co/Morritt Properties Cayman Ltd/Morritt's Tortuga Club & Resort/ Mount St Vincent U/Mountain General Mktg Inc/Mountain Loft Resort/Mountain Reading Service/MPTV Inc/ MVCI/MVCI Europe-Middle East/Natl Assn of Realtors/ New Mexico & Arizona Land Co/Newbury College/NextStar Funding/Northbrook Corp/Northland Investment Corp/NYU Real Estate Institute/O'Neill Enterprises Inc/ Oasis Lakes Resort/Ocean Development Group Inc/Old Greenwood/Orange Lake Cntry Club/OTE/Orlando Resort Development Group/Orlando Sentinel/Pacific Monarch Resorts/Pacific Shores Nature Resort Ltd/Pahio Inc/Pahio Management Inc/Palace Resorts/Pamela Temples Interiors Inc/Payne, Ross & Assoc/Peppertree Resorts/Petchey Leisure/Phillips Club/Plantation Group, LLC/Polo Resorts/ Power Global Marketing Inc/Precision Consulting Services/Preferred Equities Corp/Preferred Residences/Princeton Resorts Group/PrismaGraphics/Pueblo Bonito/QM Corp/Quality Vacations Inc/QUOR Inc/Ragatz Assoc/R K R Hess Associates Inc/Raintree Resorts/RCI/RCI Asia Pacific/RCI Australia/ RCI Canada/RCI Consulting Inc/ RCI Europe/RCI Management Inc/RCI Mexico/Realtec/ Realty Financial Resources Inc/Recreational Resorts Ltd/ RedWeek.com/Reed McClure/Regency Club Tenerife/ Regency Resorts Group/The Registry Collection/Rental Network Software/Resort Capital Group/ResortCom Intl/ Resort Computer Corp/Resort Design/Resort Devel Consultants Inc/Resort Finance Corp/Resort Funding Inc/ Resort Management Corp/Resort Mkting Intl Inc/Resort Properties Group/Resort Realty Group Ltd/Resort Supply Inc/Resort Systems Intl/Resort Timeshare Resales Inc/ Resorts USA/ResortBase Interntl/Resorts Advantage Ltd Inc/ Resorts Interntl Realty Inc/Resort Properties Group/ Resorts West/Roark Vacation Resort/Rincón Club/Robin E Williams Inc/Robinson, Silverman et al/Roel Construction Co Inc/Ropes Assoc/Royal Aloha Vacation Club/Royal Resorts/RMI/RRC Assoc/ Rudnick & Wolfe/SF Public Library/Sage Marketing Group/Sammis Prop/Sands of Kahana/Sandy & Babcock Architects Inc/Savage Direct Mkting/Schroder Wertheim & Co/Sea Island/Shell Vacations LLC/SICO/Sierra Pacific Resort/Signature Interiors/ Silver Beach Club/Silver Lake Resort Ltd/Silverlake Realty/ Silverleaf Resorts/Ski & Sea Interntl/Smith Barney/Smuggler's Notch Resort/Snowmass Club/Societe Generale Invstmnt Bank/Sol Melia Vac Club/Southern Property Management/Southwind Sls & Mktg Inc/Spectrum Unlimited Inc/St Sophia Partners/Star Resorts/Starr Realty/Starwood Vacation Ownership/Steele Hill Development Inc/ Stenger-Sivils Realtors/Stephens Inc/Stewart Vacation Ownership/Steven Miner Research/SuiteView Entertainment/Stratasoft/ Susan E Travin Consulting/Systems Products Intl/Tamsui Oxford U College/Tax World/Technical Financial Corp/TeleDirect Intl/Television Promotions/ Tempus Resorts/Textron Financial/The Bay Club/Nikken Corp/The Berkley Group/The BPM Group/The Carriage House/The Continuum Group/The Criterion Group/The Hacker Group/The Highland Group/The Intercity Companies/The Interval Realty Group/The John's Real Estate Corp/The Manhattan Club/The Mariner Group/The Residences at Little Nell/The Shawnee Group/The TAG Group, Inc/The Villages Resort/The Vista Group/PaineWebber/ Thompson & Elliott/Thousand Hills Condo Rental/Three Sisters Resorts Inc/THS-Visuals Motion Pictures/Timbers Co/Timeshares Only/TimeShareWare/Timesharing Today/ Tom Goetchicus Assoc/Total Public Relations/Trading Places Intl/Travel Advantage Network/Trendwest/TRI Inc/ Triad Resorts Inc/TRICOM/Ultimate Resorts/NC Wilmington/United National Mortgage/U of Calgary/U of Nevada Las Vegas/U of Wisconsin-Stout/Universal Studios Theme Parks/VacationGuard Inc/Vacation Industry Review/Vacation Internationale/Vacation Property Mgt/ Vacation Resorts International/Vacation Resorts Properties Inc/Vacation Resources Inc/Vacation XL/Vacations Outlet/Varsity Clubs of America/Vail Plaza Hotel & Club/ Vermax/Villa Group/Viallas at Seven Canyons/Vistana/ VMI Inc/Weinstock & Scavo/Welk Resorts/Wellington Financial Corp/Wells Fargo Foothill/West Coast Resort Properties/Westgate Resorts/Whirlpool Corp/Williamsburg Investment Group/Winners Circle Rsts Intl/Womack Design Consultants/World's Finest Resorts/Wyndham Vacation Ownership/Zenith Media...

vacation

ownership

w rld

Address: 3520 13th Ave. SW, Olympia, WA 98512 | Phone: 360-866-5500 | Fax: 360-866-5540 Email: [email protected] | Web: www.evacationownershipworld.com

2011 Publishing Schedule

Vacation Ownership WORLD is published 9 times annually -- monthly except for combined March­April, July­ August, and November­December issues. Special issues, in addition to those shown, to be announced. See "Who and What We Are" fact sheet for outline of regular editorial content. Issue January Reservations Deadline 12/10/10 Camera Ready Art Deadline 12/23/10 Publication Date 1/7/11

Annual Review & Forecast issue. Coverage of the vacation ownership industry's 2010 sales leaders and the outlook for the year ahead. One of our most widely read and circulated issues -- we receive requests for copies all year long.

February

12/30/10

1/7/11

1/28/11

Annual Review & Forecast issue II. Continued coverage of the vacation ownership industry's 2010 sales leaders and the outlook for the year ahead. This issue will contain the 2010 Sales Leader survey -- an industry standard. Another of our most popular issues which we receive requests for all year long.

March­April

2/4/11

2/18/11

3/12/11

ARDA Convention issue -- additional distribution at the 2011 ARDA Convention & Exposition in Orlando, FL March 27­31, the world's largest industry meeting.

May

3/25/11

4/8/11

4/29/11

Articles relevant to the vacation ownership and related industries, plus regular features such as PRC/Fractional UPDATE, Industry Wrap, and People.

June

5/6/11

5/20/11

6/3/11

Articles relevant to the vacation ownership and related industries, plus regular features such as PRC/Fractional UPDATE, Industry Wrap, and People.

July­August

6/17/11

7/1/11

7/22/11

Articles relevant to the vacation ownership and related industries, plus regular features such as PRC/Fractional UPDATE, Industry Wrap, and People.

September

7/29/11

8/12/11

9/2/11

Fall ARDA Conference issue. Feature articles(s) addressing the leading legal/regulatory developments affecting the industry. Additional distribution.

October

9/2/11

9/16/11

9/30/11

Articles relevant to the vacation ownership and related industries, plus regular features such as PRC/Fractional UPDATE, Industry Wrap, and People.

November­December

10/28/11

11/11/11

12/2/11

Articles relevant to the vacation ownership and related industries, plus regular features such as PRC/Fractional UPDATE, Industry Wrap, and People.

vacation

ownership

w rld

Address: 3520 13th Ave. SW, Olympia, WA 98512 | Phone: 360-866-5500 | Fax: 360-866-5540 Email: [email protected] | Web: www.evacationownershipworld.com

Advertising Rates

ALL AD PRICES ARE COST PER AD -- according to the number of ads run in a 12-month period. Black and White

Ad Size Full page 2/3 page 1/2 page 1/3 page 1/6 page 1/12 page 1-Time $ 1,380 1,125 810 630 350 215 Cost Per Ad 5-Time $ 1,300 1,075 775 615 340 205 9-Time $ 1,220 1,015 715 605 325 195

TO EARN A FREQUENCY DISCOUNT: Provide written commitment indicating the number of issues that will be used during a 12-month period. If fewer issues are used, the advertiser is short-rated -- i.e., the advertiser will pay the difference between the number of issues scheduled and the rate for the number of issues actually used. BLEED: No additional cost but available only for fullpage ads. Keep illustrations and other live matter within 3/8" of outside edges of the page. SPECIAL POSITION: Add 15% (except covers).

2-Color (black + one color)

Ad Size Full page 2/3 page 1/2 page 1/3 page 1/6 page Inside front cover Inside back cover Back cover 1-Time $ 1,680 1,420 1,090 915 610 2,000 2,000 2,195

Cost Per Ad 5-Time $ 1,600 1,370 1,040 895 585 1,965 1,965 2,150 9-Time $ 1,515 1,295 980 850 560 1,930 1,930 2,105

INSERTS: Limited availability -- check with publisher. PUBLISHING SCHEDULE: Monthly except for combined March­April, July­August, and November­ December issues (see Publishing Schedule). CIRCULATION: See Market and Circulation. AGENCY COmmISSION: Standard 15% discount on display ads to recognized advertising agencies. ADVANCE CASH PAYmENT/TERmS: Advertising of property for sale and first-time advertisers must pay in advance of publication. Billed advertising invoices are payable when received; accounts carried over 30 days subject to late charges of 1½ % per month on the outstanding balance. GENERAL CONDITIONS: Publisher reserves the right to reject any advertising. The advertiser and/or agency assumes full responsibility for any claims that may arise from statements, graphics, and any other material that appear in an advertisement, and will indemnify the publisher against such claims. ONLINE ADVERTISING: Online advertising is available to magazine advertisers at a discounted rate. More information will be posted on our revised website, which debuts this fall.

4-Color

Ad Size Full page 2/3 page 1/2 page 1/3 page 1/6 page Inside front cover Inside back cover Back cover 1-Time $ 1,990 1,735 1,400 1,205 915 2,310 2,310 2,495

Cost Per Ad 5-Time $ 1,910 1,680 1,345 1,185 895 2,280 2,280 2,460 9-Time $ 1,825 1,610 1,285 1,160 870 2,230 2,230 2,420

mechanical Specs

Ad Space Full page 2/3 vert. 1/2 horiz. 1/3 square W x H (inches) 7 ½ x 10 4 7/8 x 10 7 ½ x 4 7/8 4 7/8 x 4 7/8 Ad Space 1/3 vert. 1/3 horiz. 1/6 page 1/12 page W x H (inches) 2 3/8 x 10 7 ½ x 3 1/8 2 3/8 x 4 7/8 2 3/8 x 2 5/16

vacation

ownership

w rld

Address: 3520 13th Ave. SW, Olympia, WA 98512 | Phone: 360-866-5500 | Fax: 360-866-5540 Email: [email protected] | Web: www.evacationownershipworld.com

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