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FAR Convention & Trade Expo

August 22-26, 2007

Trade Expo August 23-24

Buena Vista Palace Hotel & Spa Presented by the Florida Association of Realtors®

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First time?

See paGe 76

Be one of the first 200 first-timers and get free registration.


June 2007


»» Tone up your

technology & tools;

GraB enerGy:

Thursday, August 23

Get a High-Energy Boost!


"Burn" to learn from experts; Put muscle in your marketing; Work the circuit for referrals, networking & fun...

Super Sales Day Luncheon

Renowned speaker, author and television personality, Les Brown delivers a high-energy message on how to shake off mediocrity and live up to your greatness. It's a message Brown learned while getting his own life in shape and lifting himself up to national prominence, and it's a message he's helping others apply in their lives. Be sure to get an energy boost from this acclaimed, award-winning speaker at Thursday's Super Sales Day Luncheon: Order your ticket on page 76.


Thursday, August 23

9:45 ­ 11:15 a.m.

B -- Thriving in a Shifting Market - Market shifts are a way of life, and you should take advantage of this dynamic environment. You'll learn from Nikki Ubaldini how to serve buyers and sellers, skill-based listing and pricing presentations, action steps for building profits, and effective scripts, dialogues and presentations for a shifting market. Sponsored by the Florida CRS Chapter M -- Brain Tattoo for Bigger Results In a world of extreme competition, and constant change, a strong brand can be the difference between mediocrity and big-time success. Whether it's your personal or your firm's brand, creating a distinct Brain Tattoo can be the winning edge in accomplishing your grandest goals and dreams. Karen Post, known as the Branding Diva, is a national expert and author of the best-selling book "Brain Tattoos". Her program provides valuable insight on brand power, how to build or enhance your brand and how to leverage creativity to truly stand out. Sponsored by FAR B -- All the Squirrels Aren't in the Trees: Interacting With People This entertaining program

reviews different personality styles and how they impact networking. The audience achieves humorous insight into working effectively with others to attain common goals. Receive sound, logical ideas on coping with negative influences--ideal for addressing everyday issues when communicating with co-workers, friends and family. Broker Karel Murray is an accomplished humorist, speaker and writer who established Our Branch Inc., a professional speaking and training company. Sponsored by FAR

As a new sales associate, I found everything beneficial at the convention in Hollywood last year. For those who want to get involved in their association, it just ties everything together.

-- Scott Provow The Beach Group Properties LLC Santa Rosa Beach


B -- Playing With the Big Boys and Girls in Real Estate You'll master how to become a kingpin in your space.

Debra Pestrak reveals the vital ingredients

she gained from her in-depth 20 years of topperformer research, interviewing Fortune 500 presidents, CEOs and the No. 1 real estate agents in the United States. In this session participants discover how top performers and leaders think, how they handle themselves and the steps they took to advance to the very top. Sponsored by FAR

S -- Auction ­ Sold Now! This session helps you incorporate auctions into your business for more income opportunity and for offering more services to your clients and customers. Sit in on an interactive auction negotiation between an auctioneer, a real estate practitioner and a seller. Learn how auctions enhance your services for sellers in a buyer's market, and how you can increase your earnings as a buyer's agent. Also learn how to prepare your buyers and complete their due diligence before the auction. Sponsored by the FAR Auction Marketing Council

2:15 ­ 3:45 p.m.

B -- Getting Your Listing Sold in Today's Market

Understanding the market and doing the right activities to get your listings sold is the key. Nikki Ubaldini will teach scripts and systems to get buyers pricing right from the start, how to get price adjustments, help sellers grasp and interpret the market and marketing ideas to set your listings apart. Sponsored by the Florida CRS Chapter

`07 Convention & Trade Expo

M -- Brain Tattoo for Bigger Results In a world of extreme competition, and constant change, a strong brand can be the difference between mediocrity and big-time success. Whether it's your personal or your firm's brand, creating a distinct Brain Tattoo can be the winning edge in accomplishing your grandest goals and dreams. Karen Post, known as the Branding

R -- 7 Deadly Snares Attorney Oliver Frascona, author of "The Digital Paper Trail", helps real estate practitioners avoid stepping into trouble. The 7 deadly snares of 2007 include transaction files and the retention of records, the unauthorized practice of law, sexual harassment, referral fee issues, earnest money, do-not-call, fax or spam and multiple contract issues. Sponsored by FAR

Training Circuits


Business Development Legal & Risk Management Issues Marketing & Branding Rookie Track Specialties Track Technology





Your Registration!

Don't have time to do it all? Only interested in Super Sales Day? Is the Trade Expo exercise enough? Just mix and match to get the perfect workout for you, as FAR offers several plans and prices. Or, for a full workout, register for the complete convention and get access to the entire event. See the registration form on page 76 for more details.

Diva, is a national expert and author of the best-selling book "Brain Tattoos". Her program provides valuable insight on brand power, how to build or enhance your brand and how to leverage creativity to truly stand out. Sponsored by FAR

S -- What Brokers & Managers Ought to Know About International Real Estate What's DEFRA,

FIRPTA or a W-7 and why should you care? Is the Patriot Act for property managers? Will my entire commission go to the IRS? This fast-paced session by NAR'S International Instructor of the Year, Tony Macaluso, covers topics like these and offers practical suggestions for brokers and managers. Sponsored by the Florida CRB Chapter

Jeffrey Taylor, shares the latest management ideas and

solutions from his property management firm and from rental owners and managers across the country. Author, analyst, trainer, property manager and widely quoted TV, radio and newspaper source, Taylor knows how to help landlords achieve maximum control of their properties, maximum rental income and maximum resident retention and cooperation. Sponsored by the FAR Property Management Council

S -- Money-Making Management Mr. Landlord,

B -- Panel: Search Engine Marketing and Blog Sites - Kristen Veraldi of, Chuck Bonamer

and a representative from Google share insights into how business blogging is helping to shape the industry's changing technology landscape. The panel will address topics such as how real estate blogs play a part in search engine indexing and visibility, lead generation, thought leadership, branding and social networking. Sponsored by FAR

S -- Long-Range Outlook for Second Homes Led

by Marcus Wally, this session will focus on a long-range outlook for second homes, especially in an environment of mixed usage. Sponsored by the FAR Resort & Second Home Specialists Forum



4:00 ­ 5:30 p.m.

R -- FREC/FAR Legal Update Brush up on the latest

essential legal information from the Florida Real Estate Commission (FREC). During this forum, FREC Commissioner Matey Veissi and FAR Legal Counsel Randy Schwartz offer perspectives on emerging legal and regulatory issues at the state and national levels. Sponsored by FAR

The FAR Convention keeps you at the forefront of what's going on in real estate and provides you a step up on those who don't attend. It's a microcosm of the political, the technology and the education sectors of the profession. You can get your CE credits and network with agents from across the state. This year's `twilight trade expo' is going to be informational as well as a lot of fun.

-- Jeff Kahn, GRI Century 21 Hansen Realty Fort Lauderdale



S -- If I Were 25 Again ... I'd break into brokering commercial real estate. Before taking this exciting and life-changing step, get insights and perspectives from expert John Crossman that will guide you in making the right choices in this exciting career move. The session is designed to ensure experienced residential brokers have the proper tools to make a successful transition to commercial. Broker John Crossman, the first president of the recently formed Central Florida Commercial Association of Realtors (CFCAR), is a speaker and writer and was named Orlando Business Journal's Top Central Florida Commercial Real Estate Salesperson in 2004. Sponsored by the Florida CCIM Chapter

S -- How to Get Into the Land Brokerage Business A

member of REALTORS Land Institute (RLI) Education Hall of Fame and the 2003 Land Realtor of America, Bill Eshenbaugh shows how to get into the land brokerage business. The session mixes RLI's "Land 101" and "Site Selection" accredited courses. Sponsored by the Florida RLI Chapter

S -- 2008 Real Estate Forecast: Economics, Internet and Interest Rates What will the real estate weather be like in 2008?

Ted Jones, Ph.D., Senior Vice President-Chief Economist at Stewart

Title Guaranty Company, offers his coveted forecast for economics, Internet and interest rates. This session will help you plan your future -- whether to pack sunscreen, an umbrella or snow shoes! Sponsored by the Florida WCR Chapter Rights and Duties in Florida", Mark Warda will discuss the most important tactics a landlord should use. From screening prospective tenants to having a sheriff carry a tenant's things to the street, Warda has learned from his experience as an attorney and a landlord. Topics include finding the right tenant, using the right lease, protecting your rights during the tenancy, ending the tenancy and avoiding potential liabilities. You'll come away with flow charts that show how to handle tenant evictions at each stage of the process. Sponsored by FAR and CEO of Pro Step Marketing, Tricia Andreassen, will discuss how important a strategy or "roadmap" can be to attract, connect and communicate with a target audience. This exciting session shows a variety of successful techniques, including how you can create a Web site plan specific for your business, build your brand for consistency and develop target-rich content to raise your search engine rankings. Sponsored by FAR


All of the courses are beneficial, especially to a new Realtor. The networking is great; I still get calls from people I wouldn't have met otherwise. Find someone who has been before--and who knows the ropes--to help you. There's so much to see and do that I think I'm going to plan my schedule ahead of time this year.

-- James Wheat Teel & Waters Real Estate Co. Crestview

B -- Landlords' Rights & Duties Author of "Landlords'

Nutrition Nightlife

Sleuth's Mystery Dinner Show Thursday, August 23 Buses leave at 6:45 p.m. $59 per ticket Hosted by CRS WCR Awards Banquet Friday, August 24 6:30 p.m. Reception; 7:15 p.m. Dinner $75 per ticket



M -- Web Marketing Systems That Work Founder

Friday, August 24

1:00 ­ 4:00 p.m.

L -- Mortgage Fraud and Identity Theft President of

First Florida Home Loans in Orlando and FAR GRI instructor, Grant W. Simon, offers a timely and practical guide through the illusive maize of unethical and criminal activities related to mortgages. Earn 3 hours CE (pending). Sponsored by FAR

`07 Convention & Trade Expo

Election Night Dance & Celebration Saturday, August 25 8:00 p.m. to Midnight $25 per ticket Hosted by RPAC

Thank You to Our Sponsors!

Silver Sponsor Bronze Sponsor


June 2007




Your Hotel!

Single/double rate is $129 to $139, plus tax and resort fee when booked by July 25th.

Call the Buena Vista Palace Hotel & Spa at (866) 397-6516 1900 N. Buena Vista Drive, Lake Buena Vista, FL 32830

Saturday, August 25 (Tentative Program)

8:00 a.m. ­ 5:00 p.m.

S -- Appraisal Review With the help of Tracy Martin, learn the need for reviews, types of reviews, and how to review different types of properties. Learn how to handle the situation when you're required to express your own opinion of value in conjunction with performing an appraisal review, how to write an appraisal review in compliance with current standards and how to expand your business into appraisal review. A must for all review appraisers and prospective review appraisers, the course also helps you determine if a review of your own work has been completed properly. Earn 8 hours CE for appraiser or sales/broker licenses. Sponsored by the FAR Appraisal Council.

their marketing and promotion investment. A business development expert, Mersereau authors books and audio programs, consults with select clients, and speaks to dozens of groups of business owners, marketers and sales executives every year. Sponsored by FAR

T -- Going Digital for Presentation and Profit Learn the

essential features and advantages of using digital camera technology for serving customers and clients, such as what features to look for in a digital camera, how to buy one and which one to buy for your needs. Robert Morris covers techniques for transferring digital images and how to use images in various marketing methods. Sponsored by FAR.

1:00 ­ 4:00 p.m.

L -- Covering Your Assets - With juries routinely awarding millions of dollars, and landlords and sales practitioners looking like the deepest pockets to go after, it's no wonder asset protection is now a vital business topic. Drawing on three decades of experience as an attorney and real estate investor, Mark Warda covers three approaches to asset protection: keeping claims from reaching you, keeping your property away from claims that reach you and keeping property out of your name so it's not accessible to claims. He also shares his five rules of asset protection and gives special attention to asset protection through limited liability companies and land trusts. Warda is consulting editor for Global Asset Protection and author of legal guides including the "Professional Asset Protection Manual". Earn 3 hours CE (pending). Sponsored by FAR

9:00 a.m. ­ 12:00 noon

B -- Everything You Wanted to Know About Condos But Were Afraid to Ask. Now you don't have

`07 Convention & Trade Expo `07 Convention & Trade Expo

to ask because broker Roland Guidry explains everything from how condos are formed, to making 1031 exchanges. Topics in between include developers, assessments, insurance, listings, sales, condo buyers, rentals, preconstruction, taxation and much more. Earn 3 hours CE. Sponsored by FAR

B -- Instinct-Driven Success As a real estate professional, you need an extensive toolbox to handle the endless and varied demands of the industry and build a successful business that serves your customers well. Only your motivation and the tools available limit your success. In this session Rod McIntyre, Ph.D., shows you how to utilize your most important tool--you and the instincts that you utilize when you're most successful. Earn 3 hours CE (pending). Sponsored by FAR

1:00 ­ 2:30 p.m.

M B -- Stand Out! Named after his 2006 book, Larry

Mersereau's program shows how to establish

a trusted brand, position yourself as the only place your target customer would ever think of buying from, and help you sell effectively and efficiently. The session helps participants bring in more business and get maximum return on




Let Steven David teach you how to analyze, invest in and manage residential and small multifamily real estate units. Topics include the reasons people invest in real estate, vehicles used to make investments, types of properties most likely to be purchased, analysis of candidate properties and effective investment management. 3 hours of CE credit (pending). Sponsored by FAR

S -- Essentials of Single and Multi-Family Investing

2:45 ­ 4:15 p.m.

S -- International Real Estate Tips & Taboos When your International customer didn't come back, you thought that meant he or she had no interest in the property you showed. Think again! In Florida, 15 percent of the real estate market (81,900 transactions) involved foreign nationals, so was it something you said? Your informal manner? Your press for a decision? Your attire? Join Tony Macaluso, CIPS Instructor of the Year, for an information-packed--but humorous--look at serving the international customer. Sponsored by the FAR International Operations Committee T -- Search Engine Marketing Why are some Web pages always at the top of the major search engines while others are rarely found through any search engine? It's a matter of SEO and SEI! Chuck Bonamer will educate you on those terms and teach you three techniques to keep your pages at the top of the lists. Pick your favorite of the three, and immediately apply it to rise in search engine results. Sponsored by FAR

S -- 1031 Exchanges Led by John King and Sangeeta Banerjee, two expert 1031 Exchange attorneys, this seminar

provides a comprehensive overview of the exchange process from beginning to end. Discussions include common definitions, various exchange types and the interaction of 1031s with other sections of the Internal Revenue Code. This is a "must attend" session for real estate practitioners involved with sales of non-owner occupied properties. Earn 3 hours CE. Sponsored by FAR


August 23-24

turn register



»» at the Trade Expo!

Build a strong, healthy team by finding the fittest vendors for · Exercise your buying power to your best advantage. your real estate · Add the latest products and business: services to your daily routine.

· Follow a course through two expo halls, down rows and rows of vendors. · Tone your business with tips and techniques from industry experts.


June 2007


Florida Association of REALTORS®

2007 Annual Convention and Trade Expo

Registration Form

To register using VISA, MasterCard or American Express, call (800) 669-4327 or complete this form and fax it to (407) 587-1427. To register by mail, send payment with this completed form to: FAR Registrar, P.O. Box 725025, Orlando, FL 32872-5025. I am a: Member of FAR Nonmember

Sponsors Silver Sponsors

Check here if this is your first time attending an FAR Convention and you are a member:

If your registration is one of the first 200 received, your FULL CONVENTION or SUPER SALES DAY member registration fee will be refunded.

Please register me for: Full Convention (Aug. 22-26) or Super Sales Day Only (Aug. 23) or Trade Expo Only (Aug. 23-24)* Governance Meetings only Full Convention Rate Super Sales Day Only Rates If you register ... Member** Nonmember Member** Nonmember Through July 17 ___ $90 ___ $115 ___ $65 ___ $105 July 17 - Aug. 14 ___ $100 ___ $125 ___ $75 ___ $115 After Aug. 14 ___ $110 ___ $135 ___ $85 ___ $125 *Trade Expo only ___ $25 per person through Aug. 14. After Aug. 14 - $45 per person Governance Meetings only ___ No charge * fee does NOT include admittance to any education or entertainment session on any day. ** This includes all FAR members, local Board/Association employees and legal counsel. After Aug. 14, all registrations will be handled on site at the FAR Registration Desk at the hotel. For Business Meetings Only, NO admittance to ANY education or entertainment session or Trade Expo.

Ticketed Events (Indicate quantity ordered on the line beside event.) ____ Super Sales Day/Awards Luncheon (8/23, 11:30 a.m. - 2 p.m.), $38 per ticket ____ Sleuth's Mystery Dinner Show, hosted by CRS Chapter, 8/23 (buses depart at 6:45 p.m.), Dinner/ Show at 7:30 p.m., $59 per ticket ____ RPAC Capitol Club Breakfast -- Capitol Club members only (8/24, 7:30 - 8:45 a.m.) ____ CRS/CRB Luncheon (8/24, 12:30 p.m.), $55 per ticket

Bronze Sponsors

Other Sponsors



____ WCR Awards Banquet (8/24, Reception at 6:30 p.m., Dinner at 7:15 p.m.), $75 per ticket ____ Election Night Dance & Celebration, hosted by RPAC (8/25, 8 p.m.-midnight), $25 per ticket Association Executives Seminar (AEs and Board/Association staff only.) ___ (8/23, 7:45 -11:30 a.m.)

FAR Use Only

Please Complete: Name ___________________________________________________________ NAR-approved designation (only one) ________________________ FREC real estate license number ____________________________________ Nickname for badge _______________________________________ Name of firm _____________________________________________________ Office phone (______) ______________________________________ Address _________________________________________________________ City _______________________State _______ ZIP ______________ E-mail ___________________________________________________________ Fax _____________________________________________________ Primary Board/Association of Realtors __________________________________________________________________________________________ Also register my spouse/guest who does not hold a real estate license or an appraisal license/certificate. (Entry to Trade Expo for your spouse/guest requires additional payment of $25 fee if you have not registered for Full Convention attendance or Super Sales Day) Name of spouse/guest _______________________________________________________________________________________________________ Pursuant to the Americans with Disabilities Act, I require specific aids or services during my visit. AUDIO VISUAL MOBILE If so, please identify your special needs: ________________________________________________________________________________________ Enclosed is my check for $_________ made payable to FAR. Or charge $_________ to my VISA MasterCard American Express Card No._______________________________________________________________________________________ Expiration date_______________ Cardholder's signature (required)____________________________________________________________ After Aug. 14, all registrations will be handled on site at the FAR Registration Desk at the hotel. Registrations are not transferable. If registrant cannot attend the event, the amount paid by registrant may be refunded only if registrant's written cancellation notice is received by registrar on or before Aug.14. Refunds or credits will not be made if notice is received after that date. Notice to cancel should be sent to the FAR registrar by fax (407-587-1427), mail (P.O. Box 725025, Orlando, FL 32872) or other delivery (7025 Augusta National Drive, Orlando, FL 32822). Presentation of this event may be postponed, rescheduled or canceled. If such action is taken, registrants will be notified by phone, fax, E-mail or U.S. mail and will receive a full refund of paid registration fees. Expenses incurred by the registrant, including but not limited to transportation, lodging and meals, are the responsibility of the registrant.

Special room rates are available at the Buena Vista Palace Hotel & Spa. Call (866) 397-6516. Single/double rates range from $129.00 - $139.00 plus resort fee and tax per night if reserved by July 25th.


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