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An educated customer is a Hamernick's customer

ynn and Ted Natus stand firm against the trickery seen in the decorating business these days. Fake discounts and hidden markups lead customers astray when just some good common sense would lead them instead to Hamernick's Decorating on Rice Street. For example, other suppliers may discount the product but increase labor costs, resulting in no real difference to their bottom line, but a big difference to yours. Ted and Lynn will do no such thing, but still regularly beat their competitors with superior service and better pricing. The no-nonsense couple and their keen staff offer both classic and modern looks in carpets, wood flooring, ceramic, stone, linoleum, vinyl composition tiles and window treatments. Their mill-direct carpet and flooring business next door allows for nextday installation on more than 600 different rolls of carpet. Pair the large selection of materials with professional services including painting, texturing, wood finishing, industrial coating and wall covering for everyday prices that can beat any "sale" in town. And for assistance doing it right the first time, count on an in-house designer with years of experience and yards of style. For proof of the quality and versatility of Hamernick's services, just explore some of their most visible work. You probably already have, at the Warren E. Burger Federal Building, St. Paul Academy, and the Minneapolis Central Library, just to name a few. General contractors like Ryan Companies, Kraus Anderson, LCD and McGough rely regularly on Hamernick's to provide skilled professionals and quality materials, on time and on budget.

L

Ted and Lynn Natus, owners of Hamernick's Decorating on Rice Street, aren't afraid of honest pricing and often still beat the competition's price.

available. You can even scrub it with bleach and the color will hold fast, says Poole.

Progress 2009 Proof

Ted and Lynn are also evolving their digital presence with a new home on the World Wide Web. Any customer with any size project and budget can walk right into the Hamernick's showroom and start chatting with staff about their vision, but they can also check out fun features and information by visiting www.hamernicksdecorating. Hamernick's new Web site allows potential customers to upload photos of their home into a virtual room designer and change the style of carpet or the color of the walls right there on the screen. As a virtual visitor, you can also answer questions in a style quiz, learn about maintenance, brush up on green initiatives, crunch numbers with finance tools, and even save a design "workbook" with information on favorite materials, all without braving the elements. Then, send Hamernick's staff an e-mail with your ideas, questions and budget. "We can work up a whole room before you even step through the doors," explains Lynn. Ted and Lynn also point out another Web site that shows customers what Hamernick's is all about, www.complaints.com. The site holds thousands of negative consumer reviews about the services of area competitors -- and not one about them. "We're very proud, very proud," says Ted. The business is not only invested in their own success but that of the North End neighborhood and Rice Street. They recently purchased a vacant building across the street, and plan to transform

Digital design

the dilapidated site into valuable commercial property. The new building could soon house a postconstruction cleaning business and additional showroom space, creating good jobs with a great company while they're at it. Perhaps this major investment and ambitious project speaks to Hamernick's business and design strengths the best. Could any true

aesthete tolerate an eyesore in their own front yard for long? Of course not. And off to work they go, experience and good sense as their guide.

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Leaders in green

The business continues to get projects big and small because they have evolved along with changing styles and materials in home design. For example, Hamernick's stocks and promotes some of the greenest decorating materials on the market, including Shaw recycled carpets and padding, renewable hardwood and supple cork flooring, linoleum made from linseed oil, Kate-lo ceramic tiles, low-VOC paints, and even the Mohawk SmartStrand carpet made from corn. If you think your investment will suffer from your good intentions, think again. For example, the completely-recycled Shaw carpets are incredibly soft and can be recycled again and again, "It's truly full-circle," says designer Jodi Poole. The Mohawk SmartStrand line is not only one of the softest carpets on the market, it also has the best stain warranty

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1381 Rice Street, Saint Paul, MN 55117 651-487-3211 · www.hamernicksdecorating.com

Hours: M-Th 8am-8pm, Fri. 8am-5:30pm, Sat. 8am-4pm

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