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C hildre n's Hardcove r

O ctobe r

The ultimate style guide from television star, clothing designer, and New York Times bestselling author Lauren Conrad

Lauren Conrad Style

By Lauren Conrad with Elise Loehnen

HarperCollins/TN Carton Qty: 16 Selling Territory: W 400,000 LC: 2010003093 One Day Laydown On Sale:10/5/2010 Teen Nonfiction Tr 9780061989148 $19.99 ($21.99 CAN) 240 pages; 7 3/8 x 9 1/8 Age: 12 up-; Grades: 7 up

In this beautifully designed fashion guide, television star, clothing designer, and red-carpet and magazine-cover favorite Lauren Conrad reveals her style secrets. From favorite looks, tips on how to create your own individual style, and absolute must-haves for any fashionista's wardrobe, to advice on beauty (e.g., hair and makeup) and traveling in style, Lauren shares it all. With new and never-before-seen full-color photos of Lauren and her recommended fun and flirty outfits, this is the perfect book for all of Lauren's many fans and for any girl or woman looking for pointers from one of Hollywood's most relatable yet glamorous stars.

Marketing Campaign

· 10 City Author tour: NYC, LA, San Francico, · Email alerts targeting teens and custom Seattle, Dallas, Phoenix, Atlanta, New Orleans, Raleigh, Minneapolis · National media campaign · TV satellite tour · National print and online consumer advertising · Cross-promote with Lauren Conrad partners · Updated series feature with new behind· Mobile campaign featuring mobile content and READIT text campaign · Extensive social media campaign at MySpace, Facebook, and Twitter · Cross-promotion with author site and social profiles · Included in HarperTeen podcast and author blog AuthorTracker messages to author subscribers · 10-copy mixed floor display ISBN: 978-0-06-200127-6 $187.90 ($249.94) (Includes 6 copies ofSugar and Spice: An L.A. Candy Novel HC and 4 copies ofLauren Conrad Style HC) · 12-copy mixed floor display $191.88 ($254.96) (Includes 4 copieseach of Sugar and Spice: An L.A. Candy Novel HC; Sweet Little Lies: An L.A. Candy Novel PB; and Lauren Conrad Style HC)

Also Available

Sugar and Spice: An L.A. Candy Novel Tr 9780061767623 $17.99 ($19.99) 10/5/2010 Sweet Little Lies: An L.A. Candy Novel Pb 9780061767616 $9.99 ($10.99) 8/31/2010 Lauren Conrad Style 6c Flr Ds 9780062063960 $119.94 ($131.94) 6-Copy Floor Display 11/2/2010

the-scenes photo shoot video and style tips ISBN: 978-0-06-200128-3

Author Bio

Lauren Conrad is best known for starring in the MTV hit series The Hills. Her first novel, L.A. Candy, was a #1 New York Times bestseller. She began her career as a fashion designer in spring 2008 with the debut of the Lauren C onrad C ollection and expanded in 2009 with a second line, LC Lauren C onrad, exclusively for Kohl's. She lives in Los Angeles. You can visit her online at http://lacandy.mobi.

Fall | 2010

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