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201113

20101111

TEL:03-6905-7897 FAX:03-3714-3881 [email protected]/ [email protected] 153-0061 2-10-15 K8F

http://d.hatena.ne.jp/

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http://b.hatena.ne.jp/

1

IT

2T

[email protected] / [email protected]

Copyright © 2011 Hatena Co., Ltd. All Rights Reserved

1

* (201010)

110

UUPC UUMB

190

2,100

862

1

A

10*

2.3

1

SNS F

10/*

6/

2

[email protected] / [email protected]

Copyright © 2011 Hatena Co., Ltd. All Rights Reserved

*(201010) **(200911) ***Google Ad Planner(20104)

****20103

IT

190* 2,100PC***/ 862MB****

*** **

***

**

**

**

[email protected]e.jp / [email protected]

Copyright © 2011 Hatena Co., Ltd. All Rights Reserved

3

IT IT622

BP 3% livedoor Yahoo! 5%

6%

IT 6% 4% 8%

ITmedia 21%

.jp 2% NIKKEI NET 2% MSN 5% YOMIURI ONLINE 4%

26%

IT 56%

CNET 8%

Impress 7%

asahi.com 8%

=7,054,4482005120097

IT 7% slashdot 2%

ITPro 7%

4%

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Copyright © 2011 Hatena Co., Ltd. All Rights Reserved

4

PC

[email protected] / [email protected]

Copyright © 2011 Hatena Co., Ltd. All Rights Reserved

5

ALL imp. 3,400,000 100 70 0.21 1 1 -

1,700,000

50

35

0.21

2

1

-

1,600,000

20

15

0.09

4

4

-

3,000,000

20

10

0.03

1

1

4 30

550,000

35

30

0.55

1

1

-

(pixels) 300X250 35 320X48 36

30KB 3KB -

FlashGIFJPEG

15 -

4 4 4 4

11 11 11 11

ALT 17 -

-

GIF

[ ] 201012272011327

[email protected] / [email protected]

Copyright © 2011 Hatena Co., Ltd. All Rights Reserved

6

ALL

[ ] 201012272010327

1

70/

100/

1/1

imp.

340imp./

1 4 1 418 imp. 300×250 gif/JPEG/Flash gif/JPEG/Flash30KB 15 17

AD

AD

AD

AD AD

AD

AD

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[] · imp. · · · http://hatenasales.g.hatena.ne.jp/

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7

[ ] 201012272011327

35/

50/

1/1

imp.

170imp./

1 4 1 418 imp. 300×250 gif/JPEG/Flash gif/JPEG/Flash30KB 15 17

AD

AD

AD

AD

AD

AD

Alt

[] · imp. · · · http://hatenasales.g.hatena.ne.jp/

[email protected] / [email protected]

Copyright © 2011 Hatena Co., Ltd. All Rights Reserved

8

[ ] 201012272010327

15/

20/

4/4

AD

( )

imp.

160imp./

4 4 1 418 imp.

AD

35 [PR]

[] · imp. · · · http://hatenasales.g.hatena.ne.jp/

[email protected] / [email protected]

Copyright © 2011 Hatena Co., Ltd. All Rights Reserved

9

[ ] 201012272010327

10/

20/

1/1

AD

imp.

300imp./

1 4 1 418 imp.

AD

( )

35 [PR]

AD

[] · imp. · · · http://hatenasales.g.hatena.ne.jp/

[email protected] / [email protected]

Copyright © 2011 Hatena Co., Ltd. All Rights Reserved

10

[ ] 201012272010327

30/

35/

1/1

imp.

55imp./

1 4 1 418 imp. 320×48GIF3KB Gif 1218 iPhone3G/3GSiPodtouchAndroid

AD

[] · imp. · · · http://hatenasales.g.hatena.ne.jp/

[email protected] / [email protected]

Copyright © 2011 Hatena Co., Ltd. All Rights Reserved

11

[email protected] / [email protected]

Copyright © 2011 Hatena Co., Ltd. All Rights Reserved

12

72030

* (20108) ** (200910) ***Google Ad Planner (20104)

190* 2,100PC***/ 862MB* ** *

**

[email protected] / [email protected]

Copyright © 2011 Hatena Co., Ltd. All Rights Reserved

13

[ ] 201012272010327

15/

20/

1/1 PV i-mode : 47% EZweb : 47% Softbank : 6%

AD

imp.

350imp./3

1 4 1 418 imp. 18 [PR] 210

[] · imp. · · · http://hatenasales.g.hatena.ne.jp/

[email protected] / [email protected]

Copyright © 2011 Hatena Co., Ltd. All Rights Reserved

14

[ ] 201012272010327

15/

20/

1/3 PV i-mode : 66% EZweb : 25% Softbank : 9%

AD

AD

imp.

200imp./3

3 4 1 418 imp.

192px×53pxGIF3KB

GIF

[] · imp. · · · http://hatenasales.g.hatena.ne.jp/

[email protected] / [email protected]

Copyright © 2011 Hatena Co., Ltd. All Rights Reserved

15

[ ] 201012272010327

1 3

1/1350imp./ PV i-mode47 EZweb47 Softbank6 15/20

i-mode EZweb

1/1320imp./ 15/20

i-mode

1/1160imp./

SoftbankYahoo! imp.

10/15

EZweb

1/1160imp./ 10/15

[email protected] / [email protected]

Copyright © 2011 Hatena Co., Ltd. All Rights Reserved

16

· ·

· · · ­ · 13 · ­ ­ ­ ­ · ­ ­

· 4 18 ·

· · 2 ·

·

· · 6 imp.

· · 42 : 50 · 1 : 100

[email protected] / [email protected]

Copyright © 2011 Hatena Co., Ltd. All Rights Reserved

17

Flash

Flash3 · SWF : Flash618/ · FLA : Flash6 · GIF : GIF

· · · · · · · CPU

stop15

URL Flash on (release) { if ((clickTAG.substr(0, 5) == "http:") or (clickTAG.substr(0, 6) == "https:")) { getURL(clickTAG, targetTAG); }

}

[email protected] / [email protected]

Copyright © 2011 Hatena Co., Ltd. All Rights Reserved

18

· · · · · · · · · · · · · · ·

[email protected] / [email protected]

Copyright © 2011 Hatena Co., Ltd. All Rights Reserved

· · - - - - · · · · · · · · · · ·

19

PC

I&G

PC

KDDI NEC jig.jp

MB

hon.jp

MB

NTT NTT KDDI

PC

PC

PC

MB

PC

GMO Mozilla Foundation NEC

()

PC

MB

PC MSD

MB

PC NHK

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Copyright © 2011 Hatena Co., Ltd. All Rights Reserved

20

http://hatenasales.g.hatena.ne.jp/

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21

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