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HERNANDO COUNTY COMMUNITY ANTI-DRUG COALITION

www.hernandoantidrug.org November, 2010 Working together for a better community

Inside the Edition

About Us Responsible Beverage Training Tobacco Free Hernando Tobacco Free Messages on the Radio FDA and Alcoholic Energy Drinks

Responsible Training

Beverage

About Us

Hernando County citizens united in a common goal- to successfully prevent, significantly reduce and effectively manage substance abuse issues in all segments of our community. Solutions include: 1) Educate the community stakeholders about substance use, abuse and dependence; 2) Strengthen family, school, community and individual protective factors; 3) Minimize family, school and individual risk factors; 4) Create an environment to encourage drug-free life styles; 5) Implement and support evidence based prevention, intervention and treatment and recovery programs; 6) Support people with substance abuse issues, and their families; 7) Identify community service providers to help simplify access for families seeking help; and 8) Monitor accessibility of alcohol and other drugs. HCCADC meetings are held the last Wednesday of each month at 3:30 pm at The Harbor: 7074 Grove Road, Spring Hill, FL 34609. For more information contact: Tresa Watson at 352-596-8000 or [email protected]

On Wednesday, November 17th 2010 Hernando County Partners, Hernando County Community Anti-Drug Coalition, the Honorable Judge Kurt Hitzemann, the Hernando States Attorney's Office, Hernando County Sheriff's Office, Brooksville Police Department, and Great Bay Distributors, held their first PREP training. PREP stands for Promoting Retailers Education Program in Florida. The event was held at the Brooksville Elks Club located at 14494 Cortez Boulevard Brooksville, Florida, 34606. Alcohol Vendors and community members learned: the Importance of responsible alcohol and tobacco sales and service; the laws that control the sale and service of alcohol and tobacco; How to check ID's; How to refuse service to underage or intoxicated persons; and How to prevent alcohol and tobacco sales to underage persons. The event was a success with numerous local alcohol vendors signing up to train their employees. Completion of the PREP course is encouraged by Judge Hitzemann, the Hernando State's Attorney's Office, Brooksville Police Department, and the Hernando County Sheriff's Office. This is important for any retailer in the alcohol and tobacco sales business. To have your business trained in PREP, please contact Tresa Watson at 352-596-8000 or [email protected]

November, 2010 Edition

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Tobacco-Free Hernando

The Tobacco Free Hernando Partnership, the Hernando County Health Department and the Hernando County Community Anti Drug Coalition are celebrated the 35th Great American Smokeout by encouraging Hernando county residents to be tobacco-free for 24 hours on Thursday, November 18. Sponsored by the American Cancer Society, the Great American Smokeout challenges people to plan in advance and quit smoking that day, or to use the day to make a plan to quit. The event raises awareness about the dangers of smoking and the many effective ways available to successfully quit. Locally, Students Working Against Tobacco (SWAT) members were active in the Great American Smokeout campaign. They were at Anderson Snow Park from 6:30pm to 8:30pm equipped with "quitting support kits" for those who are giving up tobacco for the day. Also on hand were tip sheets for those who are providing support for a friend or family member to quit smoking. SWAT members have also provided the quitting support kids to local schools to offer to staff members and parents. Tobacco use is the leading preventable cause of disease and premature death in the United States. i Each year an estimated 28,700 adult Floridians die from smoking. ii Despite these risks, more than 2.5 million Floridians, or 17.5 percent of the adult population, are current cigarette smokers. iii In Hernando County, about 27% of residents smoke.iv Estimates suggest that about 57% of Hernando county smokers will attempt to quit at least one time this year and many will be successful.v Those who aren't are encouraged to continue trying because most successful quitters make several attempts before finally quitting permanently.vi Tobacco Free Florida offers a number of free resources to help smokers quit: · Phone: Call the Florida Quitline at 1-877-U-CANNOW to speak with a Quit Coach who will help ·

·

assess the user's addiction and create a personalized quit plan. Online: Enroll in online counseling with the Florida Quitline, where each user can create a personalized, web-based quit plan. Visit https://www.quitnow.net/florida to enroll. In-person: Visit the Florida Area Health Education Centers (AHEC) Network's website, http://ahectobacco.com, to locate a local AHEC and sign up for Quit Smoking Now group classes. Information can also be obtained about one on one and group counseling by calling AHEC, 813929-1000 ext. 213.

"The American Cancer Society continues to be a valuable partner in our efforts to encourage current tobacco users to quit and to prevent non-users from starting to use tobacco," said Elizabeth Callaghan, Hernando County Health Department Administrator. "The Great American Smokeout is a great opportunity to encourage people to make a long-term plan to quit for good." For more information, contact the Hernando County Health Department Health Education office at 352-5406817. Sources:

i

CDC: Tobacco Use Targeting the Nation's Leading Killer At A Glance 2010 http://www.cdc.gov/chronicdisease/resources/publications/aag/pdf/20 10/tobacco_2010.pdf ii Florida's Health Performance Measures: http://www.doh.state.fl.us/planning_eval/phstats/flperforms/FLHealth. pdf iii CDC: State Highlights http://www.cdc.gov/tobacco/data_statistics/state_data/state_highlight s/2010/states/florida/index.htm iv Florida Risk Factor Data http://www.floridacharts.com/charts/brfss.aspx v Florida Risk Factor Data http://www.floridacharts.com/charts/brfss.aspx

vi

CDC: Behavioral Risk Factor Surveillance System http://apps.nccd.cdc.gov/statesystem/DetailedReport/DetailedReports.a spx#ReportDetail

November, 2010 Edition

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Tobacco Free Messages on the Radio

On November 17, 2010 at 1:00 pm, Tobacco Free Hernando was interviewed on WWJB radio in Brooksville. The interview was in reference to the Great American SmokeOut and what SWAT youth were doing for the event a few other key tobacco points. The interview was well received and TFH has been asked to the station to further discuss tobacco issues.

Popular drinks such as Four Loko and Joose contain as much as 2-3 coffee cups worth of caffeine and 2-3 cans of beer per container ­ a potent, dangerous mix that can be extremely hazardous for teens and adults alike. Last month, nine students passed out and were hospitalized after drinking Four Loko, leading states and universities across the country to issue ban, limit, or issue warnings about the drink. Compounded with its health risks, beverages like Four Loko pose a unique danger because they target young people. The style of the beverages ­ with a vibrantly colored aluminum can colors and funky designs ­appeal to younger consumers, increasing the likelihood that the beverages will be consumed by young adults and creating a problem for parents and business owners who might be misled by the branding. Four Loko is also stocked next to other energy drinks, creating further confusion. Last week, Schumer was joined in his efforts to ban the drink by Jacqueline Celestino, grandmother of Nicole Lynn Celestino, an 18 year old from Long Island who passed away after drinking the caffeinated alcoholic beverage Four Loko. Nicole, went into cardiac arrest after drinking Four Loko this past August, she had taken a diet pill that day. Nicole's family has become outspoken advocates for a ban on alcoholic caffeinated drinks like Four Loko. The dangers of these drinks are well known. A recent study found that young and underage drinkers who combine alcohol with caffeine, which occurs with increasing frequency given the prevalence of beverages like Four Loko and Joose, are more likely to suffer injury, be the victim of sexual assault, drive while intoxicated, and require medical attention than drinkers who consume caffeine-free beverages. In 2008, AnheuserBusch InBev NV and MillerCoors LLC reformulated caffeinated alcoholic beverages under pressure from several states and regulatory bodies, but smaller companies like the manufacturers of Four Loko and Joose managed to remain unnoticed. Obtained from: Rep. Charles's Schumer's Release

FDA and Alcoholic Energy Drinks

Let This Serve as a Warning to Anyone Who Tries to Peddle Dangerous Beverages to Our Kids, Do it, And We Will Shut You Down U.S Senator Charles E. Schumer announced today that the Food and Drug Administration (FDA) will rule that caffeine is an unsafe food additive to alcoholic beverages, effectively making products such as Four Loko, Joose, and others like them, prohibited for sale in the United States. Additionally, the Federal Trade Commission (FTC) plans to notify manufacturers that they are engaged in the potential illegal marketing of unsafe alcoholic drinks. These announcements come after months of intense pressure by Senator Schumer to have the drinks banned because of serious risks to consumer health and safety. "Let these rulings serve as a warning to anyone who tried to peddle dangerous and toxic brews to our children. Do it and we will shut you down," said Schumer. "This ruling should be the nail in the coffin of these dangerous and toxic drinks. Parents should be able to rest a little easier knowing that soon their children won't have access to this deadly brew." After calls by Schumer to ban the drinks in New York, just this past week, the State Liquor Authority and the state's largest beer distributors agreed to stop selling these dangerous drinks in New York. In addition to New York's efforts, Oklahoma, Utah, Michigan, and Washington acted to ban the drinks as did a number of colleges, including Ramapo College, Worcester State University, the University of Rhode Island and the Wentworth Institute of Technology.

November, 2010 Edition

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