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MOUNT EVEREST MINERAL WATER LIMITED BRIEF PROFILE Mount Everest Mineral Water Limited is a public limited company incorporated in 1991 with its plant at Dhaula Kuan in Sirmour District of Himachal Pradesh. The Company was promoted by Dr. Dadi Balsara, an NRI from Singapore. It had its first public issue in 1995. The company's registered office is located at Himachal Pradesh. The Tata group, through Tata Global Beverages Limited (formerly known as Tata Tea Limited), have acquired 50.24% holding in the Company partly by purchase of shares from the investors, who had bought the shares from Dr. Balsara in 2001, and partly by preferential allotment. TGBL, being the single largest shareholder of the company, and with the management being firmly with the Tata group, the company is now A TATA Enterprise. The plant is utilized to bottle natural mineral water under the brand name HIMALAYAN together with inhouse facility to manufacture food grade PET Bottles and tamper proof caps. The company started its commercial production in April 1997. Himalayan natural mineral water is available in six pack sizes namely, 2 ltr, 1.5 ltr, 1 ltr, 750 ml, 500 ml, and 200 ml. The water is sourced from a large pristine and protected acquifer which flows well below the earth's surface. The water is collected in the catchment area and travels through rocks, clay and soil, thereby collecting the minerals available therein. The process of traveling from the catchment area, reaching the acquifer and then being bottled takes a period of over 20 years. The acquifer has a recharge capacity of 1 billion litres every year. The company and the product enjoys the certification of various authorities like HACCP, BIS and ISI in India. Himalayan is the only natural mineral water from India, internationally accredited by the US FDA, the health ministries of Japan and France, the European Union and the Institut de Fresenius, Germany. Under the previous management the product was sold largely in the Institutional and foodservices segment. The company now proposes to expand its retail distribution network by appointing consignee and distributors agents in various parts of the country. The company's existing clientele includes 5 Star Hotels, Airlines, Embassies etc, and tie-ups with `A' category retail outlets, modern retail (malls), multiplexes, hypermarts, fine-dine restaurants are also in the offing. The brand HIMALAYAN, enjoys an aspirational equity amongst consumers and has the potential of truly becoming an international and iconic brand, it is this potential that the new management proposes to unlock through brand building and enhanced distribution.

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