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News for Health & Healing®

2011 Media Kit

The nation's leading holistic healthcare publication for practicing physicians and healthcare professionals

www.HolisticPrimaryCare.net

CONTACT

In Print

Online

Conferences

Phone: 212-406-8957 [email protected]

Overview

The Nation's Premier Holistic Medical Publication for Practitioners

Brand Influence

For over 10 years, Holistic Primary Care has been educating the clinical community on the values and virtues of holistic medicine, reaching ~65,000 practitioners with lively, cuttingedge editorial that's scientifically grounded yet ground-breaking in impact. With our quarterly print publication, website, and our innovative "Heal Thy Practice: Transforming Primary Care" conferences, we're building bridges between conventional and "alternative" medicine, and helping physicians put the health back in healthcare. In 2011, look forward to the launch of our all-new "Healthy Self" magazine, and "HPC UpShots," a unique practitioner e-newsletter, to expand the spectrum of HPC's innovative vehicles for bringing your company's message to thousands of medical professionals. Whether you're introducing a new product or service, seeking effective brand-building strategies, or looking for face-to-face contact with the physicians who are transforming American healthcare, Holistic Primary Care can help you build enduring relationships with tens of thousands of doctors who influence the health care choices of literally millions of people!

"Holistic Primary Care is, by far, the best holistic journal I have found. It presents unbiased information in a succinct, useful way that is very pleasing to the eye. You only publish ads by very reputable companies, with the research to support it. You have changed how I practice medicine!" Integrative Family Physician ~ Anne Stewart, MD

News for Health & Healing

Leesburg, VA

www.holisticprimarycare.net

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HPC in PRINT

HPC offers you the lowest costper-thousand ad rates and the widest reach of any publication in the integrative medical field!

HPC in Print

Holistic Primary Care: News for Health & Healing is the nation's premier holistic medical publication for doctors. Each quarterly issue reaches a qualified circulation of ~65,000 MDs, DOs, DCs and NDs, with news and information on natural medicine in real world clinical practice. HPC is the only natural medicine publication that brings your message to tens of thousands of MDs, as well as naturopaths, chiropractors, osteopaths and other holistic practitioners. HPC is distributed at the following schools: · UniversityofArizona'sProgramin Integrative Medicine · UniversityofTexasMedicalBranch · BastyrUniversity · NationalCollegeofNaturalMedicine · SouthwestCollegeofNaturopathicMedicine · UniversityofBridgeportCollegeof NaturopathicMedicine Bonus Distribution: · IntegrativeHealthcareSymposium · InstituteforFunctionalMedicine's InternationalSymposium · AmericanCollegeforAdvancementin Medicine (ACAM) annual conference · AmericanBoardofIntegrativeHolistic Medicine's annual Certification Review Course · IMosaicConference · HealThyPractice:TransformingPrimaryCare annual conference · Andmore...

www.holisticprimarycare.net

News for Health & Healing

MDs 77% Osteopaths 16% Chiropractors 4% Naturopaths,Nurses,Other Integrative Practitioners 3%

HPC is a membership benefit for the American Holistic Medical Association (AHMA), American Board of Integrative Holistic Medicine (ABIHM), and the American Chiropractic Association's Council on Nutrition.

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HPC in PRINT

80% of our physicians say the information in HPC is helpful in understanding the role of nutrition and natural products in patient care

Who Reads HPC? HPC AUDIENCE

77% MDs; 16% Osteopaths, 4% DCs, 3% Naturopaths, Nurses, other Integrative Practitioners

GENDER

61% Male, 39% Female

News for Health & Healing

AGE

"I just wanted to write and thank you for Holistic Primary Care. I have enjoyed reading it, and I appreciate that every edition has at least one article that I clip and save because it is so good." ~ Bill Manahan, MD

Professor Emeritus, Center for Spirituality & Healing, University of Minnesota Past President & Founding Member, American Holistic Medical Association

80%areinpeakearningyears: · 41%aged41-50years · 39%aged51-59years

EARNINGS

82% net between $100,000 and $500,000 · 61%earn$100,000-249,000 · 21%earn$250,000-500,000

HEALTH CENTRIC

· 94%exerciseregularly · 97%routinelytakedietarysupplements · 67%makenutritioncounselingpartof their practice

Knowledgeable Physicians = Increased Sales!

Health care practitioners demand science, but once they're convinced of the value of a product or services, they can become a company's biggest advocates, influencing the health decisions and purchases of literally millions of people. Physicians can only recommend the products and services they know and trust...Make sure they know about YOURS!

80%

of our physicians say the information in HPC is helpful in better understanding the role of supplements & natural products in patient care.

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HPC in PRINT

Serious about the practitioner market? There's only one way to grow!

Why Holistic Primary Care?

Holistic Primary Care readers are seeing and advising an average of 18 patients every day! Like the patients they serve, our physicians are looking toward safe, non-invasive natural products and holistic approaches for preventing and treating common, chronic diseases.

News for Health & Healing

·

92% 90% 96% 80% 56% 25%

for patients!

of doctors receiving HPC agree that, "nutritional interventions & dietary supplements are a fundamental part of patient care." are incorporating some form of holistic/alternative medicine in their practices discuss dietary supplements with patients regularly recommend or "prescribe" supplements & natural products

·

·

·

Added "bonus" reach!

· of our readers share HPC information with patients, colleagues and family! leave HPC in their waiting rooms These reader profile data are based on a third-party survey of a random sampling of physicians receiving Holistic Primary Care in 2010. Study conducted by Signet Research.

·

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Healthy Self Magazine

A fresh way to reach a highlyeducated, high-SES, healthconscious market segment.

Healthy Self Magazine

Healthy Self, HPC's new "magazine-within-a magazine," is all about healthy living for busy physicians, and offering you a fresh way to reach a highly-educated, high-SES, health-conscious market segment.

"I don't want my competitors to know how valuable you are!" CEO, New Chapter ~ Tom Newmark

News for Health & Healing

Healthy Self's readers are dedicated to their calling as healers and equally dedicatedtotheirfamilies&lovedones: · They'reintheirpeakprofessionalyears, with a median age of 50 · Ameannetincomeofover$215,000 They're active, health-conscious, values-based consumers:

Why advertise in Healthy Self?

Each of our 65,000 practitioners has between 500 and 3,000 patients. You do the math! That's a LOT of consumer influence. Our practitioners only use and recommend the products & services they know about...Make sure they know about YOURS!

56% regularly buy organic food · 45% buy "green" household

· cleaning products ·

70% prefer to cook at home.

Healthy Selfphysician-readersareYOUR customers! More than that, they can become your best advocates.

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Heal Thy Practice conference

Looking for direct, face-to-face contact with physicians who are serious about improving the health of their patients and their practices?

HPC's innovative Heal Thy Practice: Transforming Primary Care conference provides an optimal venue for making connections & building relationships! Heal Thy Practice focuses on real-world practice management & business development strategies that help doctors create successful integrative/preventive practices. At Heal Thy Practice, you'll meet a select group of open-minded physicians eager for change, who recognize the value of preventive medicine and are looking for practical ways to make it work with their patients. HPC's first two Heal Thy Practice conferences in 2009 and 2010 were praised by physician-attendees and exhibitors alike for their unique programming, excellent opportunities for dialog, and engaging, supportive settings. The 2011 conference will be even better!

News for Health & Healing

HEAL THY PRACTICE: TRANSFORMING PRIMARY CARE CONFERENCE

"Absolutely the type of attendees Protocol would like to meet. Don't change a thing!" ~ Evan Zang Sales Manager Protocol/NOW Foods

Plan Ahead...

Heal Thy Practice 2011 will be held in the early Fall, location still to be determined.ForExhibition/Sponsorship information,contact: Phone: 212-406-8957 [email protected]

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HPC Online

Holistic Primary Care Online

HPC's newly redesigned website www.holisticprimarycare.net puts doctors and their patients on the same page...literally!

Thesitefeaturesanextensive,keyword-searchable archive of everything published in Holistic Primary Care sinceit'slaunchinFall2000.Ten years' worth of the finest holistic health content on the web!

HolisticPrimaryCare.net features lively blogs by thought leaders and game-changers like Dr. Roby Mitchell (aka, "Dr. Fitt") and Keri Marshall, ND,aswellasHPC'sowneditor,ErikGoldman. Frequent online-only editorial features, clinical case-studies, and practice-development tools make the site a magnet for busy integrative practitioners. In 2011, HolisticPrimaryCare.net will be offering a new program of webinars & online continuing medical education activities focused on essential medicolegal & practice management topics, as well as in-depth education in clinical therapeutics.

HPC UpShots

HPC UpShots

HPC UpShots is our new monthly e-newsletter that cultivates brand continuity between Holistic Primary Care's quarterly print editions. HPC UpShots reaches ~11,000 practitioners ­MDs,Naturopaths,Chiropractors,Massage Therapists,andmanyotherswithlivelyquicktakes on emerging clinical studies and health trends, as well as healthy living tips for busy clinicians. Themonthlye-newsletterfeaturesRightHand Square&Rectangleads.

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Custom Marketing Solutions

HPC offers a rare combination of deeply principled professionalism, impeccable credibility, and a solid understanding of business.

Your Marketing Solution

Holistic Primary Care's editorial and design team can create outstanding monographs, white papers, continuing education modules, direct-mail and other special projects to help you build your brand and educate doctors.

"The monograph Holistic Primary Care produced on the health benefits of coconut water on behalf of O.N.E. One Natural Experience, is a powerful foundation for our health education campaign. HPC offers a rare combination of deeply principled professionalism, impeccable credibility, and a solid understanding of business. This combination fosters great collaboration and superb result." CEO, Cause Alliance Marketing ~ Jeff Klein

News for Health & Healing

We draw on 25 years' experience in science journalism, pharmaceutical & natural products marketing, and medical education to develop customized enduring materials tailored to your objectives & targeted to your prospective customers

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HPC & PULSE

HOLISTIC PRIMARY CARE & PULSE: Leverage the Combined Influence of Physicians, Nurses & Health Educators

HPC & PULSE

Holistic Primary Care has developed a unique strategicalliancewithPULSEHealth&Wellness Initiatives, the nation's pioneer in "health influencer" marketing. Together, we can bring a healthy dose of vitality to your branding efforts! PULSEleveragesthecombinedcommunication power of more than 20,000 healthcare specialistsinitsHCPNetwork®,whoproactivelyparticipate as ambassadors for select brands. With Holistic Primary Care's high-quality content, credibility and broad reach to roughly 65,000 doctorsandPULSE'sfocusedpre-andpost-marketing capabilities, you'll be able to drive your brand to top-of-mind for millions of consumers. Individuallyandasateam,HPCandPULSEhave helped companies like Del Monte, Unilever, Nestle, General Mills, Kellogg's, Kashi, Ocean Spray, ONE Coconut Water, Ajinomoto, Lonza and Metagenics. FindouthowHPC&PULSEcaninvigorateyour brand with a custom "pro-sumer" program that will make brand advocates of nearly 100,000 family physicians, internists, naturopaths, nurses, dietitians, fitness coaches and other health professionals who influence the healthy food & lifestyle choices of literally millions of consumers.

News for Health & Healing

Contact:

Phone: 212-406-8957 [email protected]

"Holistic Primary Care's editor, Erik Goldman, is a very capable writer, especially his ability to summarize complicated, clinical research and extract the most vital points. This skill is very useful today, as health care providers have less time to read entire studies but still need a general understanding of the latest research." Product Development, AJINOMOTO ~ Jeremy A. Holt

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RATES & DEADLINES | HPC PRINT

HPC in PRINT

Holistic Primary Care Rates 2011

Trim 10 3/4 X 13 1/2 Full Page 4c Standard 4c Half Page 4c Quarter Page 4c

1x

9400 6900 5750 3500 1200

2x

8900 6600 5500 3300 1100

4x

8600 6300 5250 3000 1000

News for Health & Healing

Announcement/Classified

AllpostedratesareNETratesfor four-color ads. Bleed:Nocharge(gutterbleed accepted for spreads only) Premium Placement Positions: Page3:10% Backcover:20%

Published Quarterly by Ascending Media, LLC

Issue Dates

Spring 2011 (Feb 25, 2011) Summer 2011 (May 25, 2011) Fall 2011 (August 25, 2011) Winter 2011 (Nov 25, 2011)

Space Closing

Jan 25, 2011 April 25, 2011 July 26, 2011 Oct 25, 2011

Materials Due

Jan 31, 2011 April 29, 2011 July 29, 2011 Oct 31, 2011

Contact:

Meg Sinclair | Publisher·Cell:212.406.8958·[email protected] Erik Goldman | Editor-in-Chief·917.639.3019·Cell:212.406.8957·[email protected]

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AD SPECS | HPC PRINT

HPC in PRINT

Holistic Primary Care Ad Specs

Full Bleed

11.125 w x 13.75 h

Full Non-bleed

10 w x 13 h

Standard

7.375 w x 9.875 h

1/2 V 4.875 w x 12.5 h 1/2 H 10 w x 6.25 h

News for Health & Healing Our preferred file format is an X-1a compliant PDF file with all images at 300 DPI at final print size. All colors must be CMYK. WhenusingInDesignCS2,exportasa PDF X-1A file. When using any other program (including any other InDesign version), print Postscript and Distill in Acrobat 6 or 7 using the PDF X-1A setting. Keep all live matter at least 3/8" from trim; allow 1/8" for bleeds. Media: CD-RomorFTPoremail Proofs: Matchprint or equivalent contract proof must be supplied.

1/4 4 7/8 w x 6 1/4 h Announcement/Classified Column 2.375 w x 12.5 h 4.875 w x 2 h

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EDITORIAL CALENDAR | HPC PRINT

HPC in PRINT

Holistic Primary Care Editorial Calendar 2011

News for Health & Healing

SPRING 2011

Holistic Therapeutics Healthy Aging Nutrition & Lifestyle Vitamins & Supplements Traditions Environomics Women's Health Herbal Medicine Cardiovascular Health Digestive Health Psyche & Soma Featured Conferences Sleep Apnea & Sleep Health Calorie Restriction Mimetics & Wt. Loss Spring Cleaning: Detox Diets Vitamin D: Too Little vs Too Much Ayurveda & Yoga in America Environmental Toxins & Obesity Non-Drug Options for Osteoporosis Herbs for Relaxation & Sleep Stopping Statins: Natural Apprs. to Lower Lipids Digestive Health & Healthy Sleep Symptoms, Stories & Cytokines Am Board of Integ Holistic Med

SUMMER 2011

Chronic Pain Management Stem Cell Support Sunscreens & Skin Protection Nutrition to Prevent Metabolic Syndrome Latin American Healing Traditions Reducing Cancer Risk Healthy Pregnancy Safe Herbs in Pregnancy Heart Healthy Kids Probiotics During Pregnancy Therapeutic Music Integrative HC Symposium

FALL 2011

Thermography & Breast Health Immune Support in Elders Nutrition for Immune Strength Thermogenic Nutrients & Wt . Mgt. African & Caribbean Healing Traditions Eliminating Molds & Fungi Quelling Chronic Pain Herbs & the Elderly Preventing Stroke Improving Digestive Function in Elders Creating Therapeutic Alliance iMosaic Conference

WINTER 2011

Adrenal Health Indoor Exercise Nutrition & Inflammation Reduction Ocular Health Native American Medicinal Herbs Liver Support for Detoxification Working w/ Working Moms Herbs for Adrenal Health Reducing Cardiovascular Inflammation Preventing GI Cancers Intuition in Medicine Heal Thy Practice: Transforming Primary Care

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RATES & DEADLINES | Healthy Self Magazine

Healthy Self Magazine

Healthy Self Magazine Rates 2011

Trim 8 3/8 X 10 3/4 Full Page 4c 2/3 Vertical 4c Half Page 4c

1x

6900 5200 4800 3600 2400 1600

2x

6600 4940 4560 3420 2280 1520

4x

6300 4680 4320 3240 2160 1440

News for Health & Healing

1/3 Page 4c Quarter Page 4c 1/6 Vertical

AllpostedratesareNETratesfor four-color ads. Bleed:Nocharge(gutterbleed accepted for spreads only) Premium Placement Positions: Page3:10% Backcover:20%

Published Quarterly by Ascending Media, LLC

Issue Dates

Spring 2011 (Feb 25, 2011) Summer 2011 (May 25, 2011) Fall 2011 (August 25, 2011) Winter 2011 (Nov 25, 2011)

Space Closing

Jan 25, 2011 April 25, 2011 July 26, 2011 Oct 25, 2011

Materials Due

Jan 31, 2011 April 29, 2011 July 29, 2011 Oct 31, 2011

Contact:

Meg Sinclair | Publisher·Cell:212.406.8958·[email protected] Erik Goldman | Editor-in-Chief·917.639.3019·Cell:212.406.8957·[email protected]

www.holisticprimarycare.net

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AD SPECS | Healthy Self Magazine

Healthy Self Magazine

Healthy Self Magazine Ad specs

Full Bleed

8.625 w x 11 h

Full Non-bleed

7.375 w x 9.75 h

2/3 V

4.6875 w x 9.75 h

1/2 V 3.4375 w x 9.75 h 1/2 H 7.375 w x 4.75 h

News for Health & Healing

Our preferred file format is an X-1a compliant PDF file with all images at 300 DPI at final print size. All colors must be CMYK. WhenusingInDesignCS2,exportasa PDF X-1A file. When using any other program (including any other InDesign version), print Postscript and Distill in Acrobat 6 or 7 using the PDF X-1A setting. Keep all live matter at least 3/8" from trim; allow 1/8" for bleeds. Media: CD-RomorFTPoremail Proofs: Matchprint or equivalent contract proof must be supplied.

1/3 V 2.3125 w x 9.75 h 1/3 H 4.6875 w x 4.75 h

1/4 page square

3.4375 w x 4.75 h

1/6 H

4.75 w x 2.375 h

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RATES & SPECS | HPC ONLINE

HPC Online

HPC Online Rates 2011

Top Banner Bottom Banner Top Rectangle Rectangle News for Health & Healing 1/2 Rectangle 1/4 Rectangle

Quarterly

1000 500 900 750 500 300

Yearly

3000 1500 2800 2400 1750 1000

Pixels

728 X 90 468 X 60 336 X 190 336 X 190 336 X 90 150 X 90

Acceptable File Formats

728px X 90px 10.111" X 1.25"

· JPG, GIF, SWF (Flash)

336px X 190px 4.667" X 2.639"

· Please include URL associated with the ad · Specify advertiser and month run · Screen-resolution (72 ppi)

336px X 90px 4.667" X 1.25"

468px X 60 px 6.5" X 0.833"

150px X 90px 2.083" X 1.25"

150px X 90px 2.083" X 1.25"

Acceptable File Formats: · JPG, GIF, SWF (Flash) · Please include URL associated with the ad · Specify advertiser and month run · Screen-resolution (72 ppi).

Contact:

Meg Sinclair | Publisher·Cell:212.406.8958·[email protected] Erik Goldman | Editor-in-Chief·917.639.3019·Cell:212.406.8957·[email protected]

For more information on advertising opportunities, contact: Susan Fecko Tel 303-449-0728 Cell 307-690-8381 [email protected]

www.holisticprimarycare.net

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RATES & SPECS | HPC UPSHOTS

HPC UpShots

HPC UpShots Rates 2011

Top Right Square Square Rectangle

Quarterly 3x

1800 1500 900

Yearly 12x

6500 5500 3300

Pixels

200 X 200 200 X 200 200 X 120

News for Health & Healing

Acceptable File Formats

· JPG, GIF · Please include URL associated with the ad · Specify advertiser and month run · Screen-resolution (72 ppi)

Contact:

Phone: 212-406-8957 [email protected]

Terms & Conditions · Publisherreservestherighttorejectanyadvertisement. · Termsare30daysnet.Anyandalldiscounts,includingagencycommissions,areapplicableonlytocurrentaccountsandmay be revoked on overdue accounts. Publisher further reserves the right to charge 2% per month on overdue accounts. Advertiser andagencyarejointlyandseverallyresponsiblefortimelyremittanceofallproperlyrenderedinvoices. · Advertisementsmustcontainnofalseormisleadingstatements.Advertiserindemnifiespublisheragainstanyclaimsand/or judgmentsarisingfromthepublicationofanyad. · Advertiserswillnotusethepublication'sname,logooreditorialstafftoimplyendorsementbythepublisherorinanyotherway. · Noconditions,printedorotherwise,appearingonaninsertionorder,billingorcopyinstructionsthatconflictwiththepublisher's policies or with Business Publications Contract and Copy Regulations, as published by Standard Rate and Data, shall be binding on the publisher. www.holisticprimarycare.net

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