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Day 1

09.00 09.15

September 14th

Opening speech Charlotte Sahl-Madsen / Minister of Technology Digital Revolution - Pushing the agenda for the future digital society ­ investments and visions Introduction: Tom Togsverd / Branchedirektør / DI ITEK The Industry Perspective: Bridget Cosgrave / Director General Digital Europe Keynote speaker: (To be confirmed)

10.30 10.55

10.30 - 10.55 Coffee break The Nordic Case according to the CEO's - Keeping the region ahead in the global competition ­ what does the broadband industry contribute and what does it need? Panel: Eva Berneke / Koncern HR- og Strategidirektør, TDC Malin Frenning / Deputy Head of Broadband Services / TeliaSonera Tomas Karlsson / VD / GothNet Nils Arne Bakke / CEO / Lyse Fiberinvest / Bestyrelsesformand / Altibox Danmark A/S Anders B. Christjansen / CEO / WAOO Ulf Ewaldsson / VP & Head of Radio Networks / Ericsson AB Johan Ek / CEO / Relacom Moderator: Tore Aarønæs / Norsk Telekom


Lunch and activities in the exhibition area · · · · · Lunch and networking "Meet the speakers" in the exhibition area Innovation workshop Product presentations in the exhibition area Debate of the opening session (exhibition area stage): Stefan Albertsson / Zitius Udvalgsmøde i Dansk Energis fiberudvalg

By invitation only

12.00-13.00 Executive lunch 13.00-14.00 Networking/private meetings



SPOR 2 14.00 New business models Cases presented by: Content based business model:. Jesper Stormholdt / Enterprise Sales Manager - Nordic / Google LocalPeople - community websites in UK: Roland Bryan / Managing Director LocalPeople TV and broadband merging ­ incl. future on-demand content distribution: Anders Blauenfeldt / Udviklingsdirektør / YouSee 15.00 ­ 15.20 Coffee break Telenor Playground: Sune Jakobsson Making Business with FTTH: Paul Schwartz / Member of the Board Karin Ahl / Chair Business Committee / FTTH Council Europe Moderator: Marlène Sellebråten / Redaktör / Telekom Online 16.00 - 16.10 Coffee break 16.10 - 17.00 Debate session: Following the revenue streams - the role of the distributor What is the role of the net owner, the operator and the content supplier? The "New Business Models" cases are discussed by the presenters with active participation from the audience. Extra panellists: Tomas Karlsson / svensk stadsnät René Søndergaard Sørensen, / Broadcast Service Denmark. Moderator: Mikael Ek / The Swedish Urban Network Association 14.00 Welcome by Tom Togsverd / Branchedirektør / DI ITEK Keynote speaker: (To be confirmed) 15.00-16.00 Capital Market Perspective: Northern Europe Outlook Listen to analysts and telecom CEOs discuss key economic drivers in the sector and likely scenarios on mergers and acquisitions, partnerships and business models Panel: Kim Frimer / CEO / Verdo Nils Arne Bakke / CEO / Lyse Fiberinvest og Bestyrelsesformand / Altibox Danmark A/S Ulf Ewaldsson / VP & Head of Radio Networks / Ericsson AB Lena Österberg / Carnegie Bank Poul Ernst Jessen / Danske Bank / Danske Markets Moderator: Tore Aarønæs / Norsk Telekom 16.00 - 16.15 Coffee break


14.00 Fibre Technology The next step: 100 Gigabit standard: how far away? Phil Tilley / Senior Director / Alcatel-Lucent Scalable and Intelligent Network Monetization. Paul Gainham / Director Service Provider Marketing EMEA / Juniper Networks - Fiber, fiber, fiber!: Kim Harder / Head of Product Management / Global Connect Moderator: Axel Collet / Direktør / Stiftelsen Elektroforum 15.15 - 15.50 Coffee break 15.50-17.00 Net quality (English and Danish) Forbrugerstyrelsens målinger viser, at telebranchen er den branche som danskerne har mindst tillid til. På gennemsigtighed ligger branchen - side om side - med pensionsselskaber og pengeinstitutter. Hvem har ansvaret for at forbrugerne ved, hvad de køber? Er netkvalietet et våben i kampen om kunderne? Consumers' experience of fixed-line broadband performance, UK Broadband speeds Ian Macrae / Head of Telecoms Market Intelligence / Ofcom Service Level Agreement til private bredbånds-kunder? Torben Rune / direktør / Netplan Bredbåndskvalitet ­ et nyt våben i kampen om kunderne Christian Berg / Dansk Energi Gennemsigtighed og forbrugertillid Jakob Willer / Telekommunikationsindustrien Moderator: Jakob Willer / Telekommunikationsindustrien

16.15-17.15 Future Role of Telecom: Northern Europe Outlook How does the industry bring the digital infrastructure and applications debate on top of the political agenda and thereby keeping the region ahead in the global competition. Panel: Henrik Poulsen / CEO / TDC Niels Duedahl / CEO / Sydenergi Malin Frenning / Deputy Head of Broadband Services / TeliaSonera Tore Aarønæs / Norsk Telekom Moderator: Tom Togsverd / Branchedirektør / DI ITEK


Networking reception


Day 2


September 15th

09.00 Successful business models Alternative partnerships and business models. · Opportunities in the new business landscape; Lars Tofft / Administrerende direktør / Head of Ericsson Denmark and Norway The largest open broadband network in Europe ­ Onestream, Tony Blomqvist / CEO IT Norrbotten and the OneStream cooperation "Cross Border Business", Dan Strömberg / CEO Telia Danmark Successful solutions for the business market, Kristoffer Basse / Administrerende direktør / Cirque

The DNA of the next upturn - five roads out of the recession: The NBFF is supported by The Nordic Council of Ministers and is organized by Meetingplace Broadband and Innovation Lab who have been mapping future trends in technology, business and market movements since 2001 from offices in Aarhus, Copenhagen and Palo Alto. Moderator: Mads Thimmer / Innovation Lab 10.00 ­ 11.00 LOST IN TRANSLATION - digital findings in Asia vs. the Nordic Region Birger Hauge / IPIER Technologies Christiane Vejlø / But-Why Digitale veje til vækst ­ Videnskabsministeriets visioner for it- og telepolitikken Adam Lebech / Strategichef, Ministeriet for Videnskab, Teknologi og Udvikling The Oase project an European research study on Next generation optical access. What are the challenges for Europe? Crister Mattsson / Senior Advisor / Sweden Broadband Alliance

09.15: Mobility and Market: where are we heading? LTE / Continued Evolution of Mobile Broadband / Martin Ljungberg / Product Manager ­Mobile Broadband / Ericsson AB 10.00 ­ 10.30: LTE/4G Case: Faster is better! How does 4G change consumer conduct? And which services will follow the new technology? Tommy Ljunggreen / Vice President System Development in Sweden / Managing Director / TeliaSonera Mobile Networks AB 10.30 - 10.50 Coffee break 10.50 Panel: LTE presenters + debate LTE - What, When, How in the future LTE deployment strategies / Rauno Huoviala / Manager / Network Development Omnitele Ltd How will the LTE infrastructure affect the market? What are the pricing structures on LTE compared to other broadband technologies? Is there a business case for LTE in rural areas? Is LTE an alternative to fixed networks here? Panellists: Martin Ljungberg / Product Manager / Mobile Broadband, Ericsson AB Tommy Ljunggreen / VP/ System Development / Mobility Product & Production Sweden / Managing Director TeliaSonera Mobile Networks AB. Bernd Reul / Vice President, Service Platforms TDC Operations / R&D TDC / Bjørn Amundsen / Netdirektør / Telenor




Moderator: Marlène Sellebråten / Redaktör Telekom Online 10.20 - 10.40: Coffee break 10.40 ­ 11.45 LAN networks: what are the challenges for "bolignet" in the next years? Presenters: Michael Hansen / Projekt- og salgschef Bolignet Århus Finn Helmer / Direktør / ComX Jakob Frederiksen / Direktør / Fiberby Per Rasmussen / Seniorkonsulent / Devoteam Moderator: Jakob Frederiksen / Direktør / Fiberby


12.00 to 14.00 Lunch and activities in the exhibition area · · · Lunch and networking "Meet the speakers" and "match making" in the exhibtion area Product presentations in the exhibition area: "The Rising Stars / Future Products", 3D Tv etc.


SPOR 1 Cost efficiency Effektivisering: Anders Drejer / Professor / leder af Strategy Lab / Handelshøjskolen Århus Sales efficiency: Mikael Kluge / Partner / Awinova Network sharing: Lars Nielsen / Head of Technology / Ericsson Customer Unit North Sea Moderator: Kim C. Dyresberg / Senior Consultant / Devoteam

SPOR 2 Welfare Technology ­ business opportunities for whom? Introduction: What are the opportunities and barriers to digitalisation? Jakob Willer / Direktør / Telekommunikationsindustrien The Swedish broadband council "Bredbandsforum" is established to support the cooperation between the government, public authorities, organisations and companies, to create the best solutions. Åsa Möller / enhetschef / Office of the Swedish Broadband Council Regional development case: Velfærdsteknologi. nu Dorthe Kusk / Afdelingschef / Region Syddanmark Municipality best case: Ib Østergaard / Direktør / Guldborgsund Kommune Helse og bredbånd, en forutsetning for moderne helse, men hvordan ta ut verdiene? Fredrik Syversen / Director Industry Development, IKT-Norge Moderator: Tom Togsverd / Branchedirektør, DI ITEK

14.30 ­ 15. 10 Cloud Computing Is the transformation towards a cloud-based future hype or reality? Which public and private actors are moving into the cloud? Per Sørensen / MD / Colt Technology Services 15.10 ­ 15.30 The emerging consumer behaviour Urban Nyblom / Consumer Expert / Ericsson Consumer Lab 15. 30 ­ 16.00 The Future Service Revolution Smart Grids Peter Johnson / Vice President Energy Markets / Alcatel-Lucent

14.00 ­ 14.20: Future Mobile Christiane Vejlø presents a handpicked selection of mobile trends. What's hot in applications and is it more than fun and games? Christiane Vejlø / Founder / ButWhy. NB: Part of Nordic Broadband Future Forum 14.20 ­ 16.00: Services: mobile business models Analysis of the mobile broadband market: services and applications. John Strand / Direktør / Strand Consult Innovative data center communication services in the LTE network: Tim Mondorf / Business Development Director, AT&T IP billing gives new possibilities for the content & M-payment industry: Erik Bo Folkmann Mikkelsen / Key Account Manager TDC, Wholesale Content Provider Services

Moderators: Journalist / Claus Hetting / HETTING Kommunikation 2.0 John Strand / Direktør / Strand Consult NB! The ticket to Mobile Broadband Forum also gives access to Meetingplace Broadband Denmark & Nordic Broadband FUTURE ForumModeratorer:


16.15 to 17.00 EU session Introduction: Tom Togsverd / Branchedirektør / DI ITEK The Commisison broadband policy, importance of universal coverage objectives and linked to that how universal service obligations may contribute. Neelie Kroes / Vice President of the European Commission and European Digital Agenda Commissioner.


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