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Industry Practitioners' Forum

17th December 2011, Saturday

Time Program

8.30 am to 9.15 am 9.15 am to 10.15 am 10.15am to 11 am

Registration Inauguration Keynote:- Societal Scale Adoption of Information Technology: Research Opportunities and Policy Challenges, Prof Ramayya Krishnan (Dean, Heinz College, Carnegie Mellon University, USA) Coffee Break Mobile Technology in Health care : The Way Forward; Ram Ananthasubramony, Vijay Sylvestine: Infosys Technologies Ltd. Unleash the Power of Social Media for Pharmaceutical Companies; Prashant Singh: Tata Consultancy Services Ltd.Internet Enabled Car: Is it the Future Next?;Vasantha Kumar Narayan and Sreenivas Prabhu: Robert Bosch Engineering and Business Solutions Ltd. Smart Grid : A Point of view for India; Ashish Kumar Das, Murthy Kanivehally, Soumya Sen; Infosys Technologies Ltd and Amoy Kumar Datta: Indian Institute of Management Kozhikode

11 am to 11.30 am 11.30 am to 1pm SESSION I: Emerging Business Applications of Information Technology Chairs: G Subramanian (Tata Consultancy Services) Prof Saji Gopinath (IIM Kozhikode)

1pm to 2 pm 2pm to 3.30 pm SESSION II: Marketing in the Digital World: Leveraging New Technologies Chairs: Prof Sunil Wattal (Fox School of Business, Philadelphia) Prof Keyoor Purani (IIM Kozhikode)

Lunch Break Variations in Listening Across Industries and Media Platforms: Towards Richer Social Media Insight; Reeta Mehrishi, Anil Omanwar, Jagdeep Soni, Sujoy Sett, Subhradeep Das: Tata Consultancy Services Ltd. [email protected] - How must Brands manage Consumers driving the [email protected]?; Beena Sarkar, Nishith Mathur: Tata Consultancy Services Ltd. Attribution Management; Rakesh Pillai, Visual IQ Inc. Social CRM: Possibilities and Challenges; Mridul Sharma and Geeta Rohra: Tata Consultancy Services Ltd.

3.30 to 3.45 pm 3.45 pm to 5.15 pm SESSION III: Managing Information Technology: Challenges and Future Directions Chairs: Prof Ravi Seethamraju (University of Sydney, Australia) Prof S. Asharaf (IIM Kozhikode)

Coffee Break Outsourcing 3.0: Road Ahead for Indian IT Industry; Kaushik Chatterjee: Wipro Ltd. Impact of Cloud on Telecom Voice Switching Equipment Vendors; Mahesh Govind: Nokia- Siemens Network and Sajan Liyon: Brocade Communications Digital Strategy: Importance, Cross-Section & Beyond; Apoorv Johari: Tata Consultancy Services Ltd. A Strategic Approach to Management of Technology and Innovation in egovernance Projects in India; N. Vijayakumar: Infosys Technologies Ltd. Coffee Break Cultural Programme Banquet Dinner

5.45 pm to 6 pm 7.15 pm to 8.00 pm 8.00 pm to 9.15 pm


The registration fee covers coffee breaks, working lunch, conference kit, banquet dinner and the conference proceedings in CD-ROM. The IPF registration covers coffee breaks, working lunch, IPF kit, banquet dinner and the IPF proceedings. Registration Fee ITSM Industry Practitioners' Forum* (one day) Full Time Students Rs.1500/Academic/ Govt. R&D Institutions Rs.3000/Industry Rs.5000/-

Participants can make registration payments to the following account:- State Bank of India A/C Name: ITSM 2011, A/C Number: 31807989916, IFSC Code: SBIN0010565, MICR code: 673002016 and Swift Code: SBININBB392, clearly mentioning the name of the author/ participant. The payment may be done through bank transfer/credit card/ debit card. Payments within India can also be through demand draft drawn in favour of ITSM 2011, payable at State Bank of India, IIM Kozhikode.

*The Industry Practitioners' Forum offers concessional registration rates to a limited number of local Industry Practitioners/Management and Engineering College Teachers (Rs. 1500/-) and students (Rs.500/-) on a first-cum-first served basis. The concessional rates do not cover the cultural programme, banquet dinner, etc.


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IPF Web 11211 A.pmd