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DRIVING RESEARCH

TRANSFORMATION

AMA Research & Strategy Summit 2011 September 11 ­ 14 | Orlando, FL

PROGRAM BOOK | RESOURCE GUIDE

Contents

About the AMA

AMA Membership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 2011­2012 AMA Research Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 AMA Corporate Training . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Charles Coolidge Parlin Award . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 AMA Research Publications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 David K. Hardin Memorial Award . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 Honomichl Top 50 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 ­11 Honomichl Top 25 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13 2011 "4 Under 40" Marketing Research Emerging Leaders Award . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15 Thank you to the members of the 2011 Research & Strategy Summit Committee for all their hard work and expertise:

Ken Athaide, Chair Vice President, National Analysts Worldwide Larry Baily Principal, Greenwich Associates Sherrie Binke Senior Vice President, Director of Research Services, ORC International Patty Currie Senior Vice President, Millward Brown Marilyn Franck President, Franck Research Consultants Larry Friedman Chief Research Officer, TNS Jan Hofmeyr International Director of Synovate Laboratories, Synovate

Program

Summit Highlights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17 Program-at-a-Glance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 ­21 Session Descriptions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 ­ 29 Origami Game . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31 AMA's Research & Strategy Summit LIVE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32 Social Scramble/Bingo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 AMA Volunteer Speakers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34

Sponsors/Exhibitors

Exhibit Hall Activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .35 Exhibit Hall Map . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .37 Presenting Platinum Sponsors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .38 Sponsors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .39 Partner Organizations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41 Exhibitor Lists . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .42, 44 Exhibitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 ­ 50 Facility Maps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .52

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Leading Edge. What Edge?

Our People Are Inventing The Methods Our Competitors Will Be Using...Someday.

It's not surprising the top Fortune 100 companies rely on Maritz. When it comes to marketing research, we're out in front of the competition developing new, innovative approaches our clients can use today ­ not tomorrow, but right now. That's the Maritz difference. We're not just research managers with advanced degrees, but innovators who challenge the status quo, lead the pack and help our clients reach higher. If you want insights about your customers, talk to one of our industry experts. Visit us at Maritzresearch.com or call 1 (877) 4 MARITZ (877-462-7489).

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RESEARCH

See us at Booths 505/507

ABOUT THE AMA

A B O U T THE AMA

S O C I A L M E D I A I N S I G H T & A N A LY S I S

2011­ 2012 AMA Research Events

Watch for these upcoming AMA research events aimed at advancing your professional development and building your network. Strategic Research Planning September 14­15, 2011 Data and Dashboards ovember 2­3, 2011 St. Louis, MO Orlando, FL Strategic Research Planning December 8­9, 2011 Chicago, IL

Applied Research Methods April 16­18, 2012 Las Vegas, V

Advanced School of Marketing Research ovember 7­11, 2011 Atlanta, GA

Advanced Research Techniques une 24­27, 2012 Seattle, A

Marketing Research Boot Camp December 6­7, 2011 Houston, T

Mark your calendar for next year!

AMA Research & Strategy Summit

October 1­3, 2012 Bellagio, Las Vegas, V

Sponsorship and exhibit opportunities are now available for the 2012 Research & Strategy Summit! Reserve your space today by contacting Lore Torres at 312.542.9033 or [email protected]

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Charles Coolidge Parlin Award

The Parlin Board of Governors, as an entity of the American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF), announces Steven H. Cohen as the recipient of the 2011 Charles Coolidge Parlin Marketing Research Award. This award recognizes Cohen's substantial contributions and unwavering dedication to the ongoing advancement of marketing research practice. The Charles Coolidge Parlin Marketing Research Award ceremony will take place on Tuesday morning, September 13.

The Charles Coolidge Parlin Marketing Research Award was established in 1945 by the Philadelphia Chapter of the AMA and The harton School in association with the Curtis Publishing Company to honor distinguished academics and practitioners who have demonstrated outstanding leadership and sustained impact on the evolving profession of marketing research over an extended period. Established as a memorial to Charles Coolidge Parlin, recognized as a founder of marketing research and acknowledged for his early benchmarking studies of consumer issues, the Parlin Award is today a preeminent national honor.

Steven H. Cohen

Steve Cohen specializes in the design of research, the analysis of marketing data, and the application of marketing science tools to business problems. He has conducted marketing research studies in over 30 countries. In 2006, he jointly founded In4mation Insights. Cohen started his career as Technical Director at what is now Mercer Management Consulting, moved to IRI, started his own firm (Stratford Associates), and then sold that company to Knowledge Networks. In 1983, Cohen was the first marketing researcher in the U.S. to use Choice-based Conjoint Analysis (CBCA) and he co-authored the first paper describing Latent Class CBCA (1995). He co-developed multiway segmentation using Latent Class Models in 1996, and he codeveloped Menu-based Conjoint Analysis in 2001. Cohen introduced MaxDiff Scaling to the marketing research world in 2002 and, in 2003, he won the prestigious John and Mary Goodyear Award given by ESOMAR to the Best International Research Paper. This was followed by awards for MaxDiff at the 2003 Sawtooth Software Conference and the 2005 David K. Hardin Memorial Award for best paper in AMA's Marketing Research magazine. Cohen is a two-time nominee for the Paul E. Green Award, given yearly by the AMA and AMAF to papers that show "the most promise of influencing marketing research and research in marketing over the next five years."

The 2011 Charles Coolidge Parlin Award Board of Governors:

Timothy B. Parlin, Esq., Carroll, McNulty & Kull LLC (Chair) Chuck Chakrapani, Leger Marketing Dennis Dunlap, American Marketing Association Tulin Erdem, Leonard N. Stern School of Business, New York University J. Wesley Hutchinson, The Michael E. Kullman, DuPont Donald R. Lehmann, Columbia Business School, Columbia University A. Dawn Lesh, A. Dawn Lesh International Marjette M. Stark, Stark Solutions Joan Treistman, The Treistman Group, LLC harton School, University of Pennsylvania

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Are you driving research transformation in your organization?

Included with AMA membership, these prestigious magazines and journals offer you expert insights and information on the leading tools, tactics, trends, theories and strategies in marketing research today.

MARKETING RESEARCH

A M E R I C A N M A R K E T I N G A S S O C I AT I O N M A R K E T I N G P O W E R . C O M

IN THE MIX

Florence Nightingale: Social statistics and graphics pioneer

Marketing Research, a quarterly publication, addresses the business needs of marketing research professionals. ith articles on management trends and applications of research marketing, the magazine promotes career development and advances the science and ethical practice of marketing research. Marketing Research is tailored specifically to managers of marketing research activities.

SUMMER 2011

A GOOD LEAD IS HARD TO FIND

LOGISTIC REGRESSION HELPS SEPARATE THE GOOD INDUSTRIAL LEADS FROM THE BAD

Life After NPS

Controversy still surrounds the use of Net Promoter Score

Researchers and managers count on this quarterly resource to help stay on top of current methodologies, issues and management concerns, as well as the latest books and software. Inside you'll find in-depth analysis of research applications and heated debates that challenge conventional ideas about the state of marketing research -- today and tomorrow.

Exploiting Customer Dissatisfaction

Or how not to annoy your customers

The Journal of Marketing Research delves into the latest thinking in marketing research, from philosophies and theories to methods and techniques.

JOURNAL OF MARKETING RESEARCH

ritten for technically

oriented research analysts, educators and statisticians, the journal covers a wide range of marketing research concepts and applications. You'll read about new techniques, contributions to knowledge based on experimental methods, and developments in related fields that have a bearing on marketing research. Readers count on this bimonthly, peerreviewed journal to stay at the forefront of the research field.

Not an AMA member? No need to miss out.

These magazines and journals are available for purchase by calling 1.800.AMA.1150.

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David K. Hardin Memorial Award

hen David K. Hardin passed away in 1994 after a courageous battle with cancer, his friends, colleagues and family created an endowed award in his name through the American Marketing Association Foundation (AMAF) to honor his many contributions to the field of marketing. This award recognizes the best article or paper published in Marketing Research magazine within the calendar year for its innovativeness of research, usefulness and applicability for other researchers, potential societal or economic benefits, and research implications. The best article of 2010 is "How Informative Is Your Segmentation? A Simple New Metric Yields Surprising Results" by Pieter Sheth-Voss and Ismael E. Carreras, which appeared in the of Marketing Research. inter 2010 issue

Pieter Sheth-Voss

Pieter Sheth-Voss, Ph.D., leads Proven, Inc. (www.provenanalytics.com), which markets Provenance, a webbased app for visualizing, exploring and sharing complex data typical of medical and market research. Proven is a spin out of Quintiles, where Pieter is Senior Research Director in the Market Intelligence practice of Quintile Consulting. At Quintiles, his primary focus (in addition to segmentation research) has been using patient- and physician-level data to model the actual treatment algorithms of physicians, in order to understand the diverse factors that influence patient treatment decisions today and forecast opportunities for new therapies. Previously, he was a quantitative researcher at ZS Associates, where he modeled response to marketing campaigns, and led development of the SmartSize and SmartAlign software engines for sales force optimization. He has a PhD/ MS in Decision Sciences from Rensselaer Polytechnic Institute, and a BS in Mechanical Engineering from University of Illinois.

Ismael E. Carreras

Ismael Carreras, Ph.D., resources over a decade of quantitative design and analysis in solving complex business problems. He is the former Head of the Decision Modeling Group at Quintiles Market Intelligence, where he has specialized in modeling demand in complex markets, pricing research and segmentation studies for a wide range of biopharma clients. Prior to joining Quintiles, he was a Client Services Director at Research International/ Cambridge (MA), where he worked in the energy utility, IT/telecom and consumer packaged goods industries. Ismael has co-authored/co-presented papers at Pharmaceutical Market Research Group (PMRG) and the Advanced Research Techniques (ART) Forum. Carreras is also an adjunct faculty member in the Department of Educational Research, Measurement, and Evaluation at Boston College, where he has taught courses in statistics, attitude and opinion measurement, and design of experiments. He received both a MEd and a PhD in Educational Research, Measurement, and Evaluation from Boston College, and holds a BA in Psychology from Bates College.

To download the award winning article, visit marketingpower.com/hardin.

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Honomichl Top 50 U.S. Market Research Organizations

Published each summer in Marketing News, the Honomichl Reports are the virtual " ho's ho" of U.S. and global marketing research firms. Compiled by Jack Honomichl and Larry Gold, the reports profile the largest research companies and review the year's trends. Some good news from 2010: After two years of declines, U.S. marketing research revenue swung upward, along with full-time employment in the industry.

TOP 50 U.S. MARKET RESEARCH ORGANIZATIONS

U.S. Rank 2010 2009

Organization

Headquarters

Website

U.S. Research Revenue ** ($ in millions)

$2,407.0 914.7 801.0 457.0 455.3 390.4 379.6 290.9 235.8 173.7 153.2 147.3 142.0 140.9 110.7 93.9 86.8 82.3

Percent Change From 2009***

4.5% 7.5 NC 2.4 -9.4 2.8 9.0 0.6 9.9 4.8 8.0 -10.4 14.8 8.6 26.7 -6.2 11.2 11.8

WW Research Revenue ** ($ in millions)

$4,958.0 3,183.6 2,211.6 720.0 455.3 395.4 1,512.8 1,718.0 884.8 240.1 200.1 231.4 175.0 162.1 195.0 166.8 129.4 100.8

Non-U.S. Research Revenue ** ($ in millions)

$2,551.0 2,268.9 1,410.5 240.0 -5.0 1,133.2 1,471.1 649.0 66.4 46.9 84.1 33.0 21.2 84.3 72.9 42.6 18.5

Percent Non-U.S. Revenue

51.1% 71.3 63.8 33.3 -1.3 74.9 83.5 73.3 27.7 23.4 36.2 18.9 13.1 43.2 43.7 32.9 18.4

U.S. Full-Time Employees

9,566 4,135 1,560 1,198 1,964 951 1,246 877 762 815 1,000 459 673 612 173 443 1,700 357

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

1 2 3 5 4 6 7 8 9 11 -10 13 12 15 14 19 16

The Nielsen Co. Kantar* IMS Health Inc.* SymphonyIRI Group Westat Inc. Arbitron Inc. Ipsos GfK USA Synovate The NPD Group Inc. ICF International Inc. J.D. Power and Associates* comScore Inc. Maritz Research dunnhumbyUSA LLC Harris Interactive Inc. Abt SRBI Inc. Lieberman Research Worldwide Market Strategies International ORC International Market Force Information Inc. National Research Corp. Knowledge Networks Inc. Burke Inc. MVL Group Inc. Communispace Corp. Vision Critical Communications Inc. Directions Research Inc. Phoenix Marketing International

New York London & Fairfield, Conn. Norwalk, Conn. Chicago Rockville, Md. Columbia, Md. New York New York London Port Washington, N.Y. Fairfax, Va. Westlake Village, Calif. Reston, Va. Fenton, Mo. Cincinnati New York Cambridge, Mass. Los Angeles

Nielsen.com Kantar.com IMSHealth.com SymphonyIRI.com Westat.com Arbitron.com Ipsos-NA.com GfKamerica.com Synovate.com NPD.com ICFI.com JDpower.com comScore.com MaritzResearch.com dunnhumby.com/us/ HarrisInteractive.com AbtAssociates.com LRWonline.com MarketStrategies. com ORCInternational. com MarketForce.com NationalResearch. com KnowledgeNetworks. com Burke.com MVLgroup.com Communispace.com VisionCritical.com DirectionsResearch. com PhoenixMI.com

19

17

Livonia, Mich.

67.6

2.0

80.7

13.1

16.2

257

20

18

Princeton, N.J.

63.9

1.0

98.0

34.1

34.8

243

21

--

Louisville, Colo.

52.8

17.6

53.1

0.3

0.6

385

22

21

Lincoln, Neb.

49.0

4.9

53.8

4.8

8.9

239

23 24 25 26 27

25 23 22 26 --

Menlo Park, Calif. Cincinnati Jupiter, Fla. Watertown, Mass. Vancouver, B.C.

48.5 45.4 45.0 43.6 43.0

20.6 16.7 12.8 25.6 29.9

48.5 50.8 45.0 47.8 62.0

-5.4 -4.2 19.0

-10.6 -8.8 30.6

161 205 390 295 49

28

27

Cincinnati

37.5

11.3

37.5

--

--

128

29

28

Rhinebeck, N.Y.

35.8

14.0

41.2

5.4

13.1

113

10

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TOP 50 U.S. MARKET RESEARCH ORGANIZATIONS

U.S. Rank 2010 2009

Organization

Headquarters

Website

U.S. Research Revenue ** ($ in millions)

Percent Change From 2009***

-2.5%

WW Research Revenue ** ($ in millions)

$36.2

Non-U.S. Research Revenue ** ($ in millions)

$0.8

Percent Non-U.S. Revenue

U.S. Full-Time Employees

30

24

International Communications Research Morpace Inc. Lieberman Research Group Radius Global Market Research Service Management Group Inc. MarketCast Public Opinion Strategies LLC Informa Research Services Inc. C&R Research Services Inc. National Analysts Worldwide KS&R Inc. MarketVision Research Inc. The Pert Group Rentrak Corp. Peryam & Kroll Research Corp. Market Probe Inc. AlphaDetail Inc. Q Research Solutions Inc. Gongos Research Inc. Affinnova Inc. RTi Market Research & Brand Strategy Total

Media, Pa. Farmington Hills, Mich. Great Neck, N.Y.

ICRsurvey.com

$35.4

2.2%

287

31

36

Morpace.com LiebermanResearch. com Radius-Global.com

32.5

46.4

38.0

5.5

14.5

125

32

32

30.1

19.9

30.1

--

--

106

33

31

New York

29.2

5.8

30.6

1.4

4.6

92

34

30

Kansas City, Mo.

SMG.com MarketCastOnline. com POS.org

28.5

0.4

29.8

1.3

4.4

155

35

29

Los Angeles

27.6

-3.2

32.3

4.7

14.6

50

35

49

Alexandria, Va.

27.6

135.9

27.6

--

--

31

37

33

Calabasas, Calif.

InformaRS.com

24.9

6.4

24.9

--

--

198

38

35

Chicago

CRresearch.com NationalAnalysts. com KSRinc.com MV-Research.com ThePertGroup.com Rentrak.com PK-Research.com MarketProbe.com AlphaDetail.com QResearchSolutions. com Gongos.com Affinnova.com RTiResearch.com

23.5

3.1

23.5

--

--

108

38 40 41 42 43 44 45 46 47 48 49 50

34 38 37 -43 -39 -40 44 -47

Philadelphia Syracuse, N.Y. Cincinnati Farmington, Conn. Portland, Ore. Chicago Milwaukee San Mateo, Calif. Old Bridge, N.J. Auburn Hills, Mich. Waltham, Mass. Stamford, Conn.

23.5 22.0 21.8 21.7 21.3 20.1 19.8 18.6 17.3 17.2 17.0 16.6 $8,490.8 $755.4 $9,246.2

1.3 11.7 0.5 32.3 45.8 31.4 8.7 30.1 9.5 30.3 26.9 36.1 4.9% 3.3% 4.7%

23.5 26.6 21.8 21.7 31.9 20.1 45.7 18.6 17.5 17.2 21.3 16.6 $18,814.1 $883.6 $19,697.7

-4.6 --10.6 -25.9 -0.2 -4.3 -$10,293.2 $128.2 $10,421.4

-17.3 --33.2 -56.7 -1.1 -20.2 -54.7% 14.5% 52.9%

77 168 96 93 117 110 80 53 75 93 97 50 33,217 3,345 36,562

All other (149 CASRO companies not included in the Top 50)**** Total (199 companies)

* Estimated by Top 50 authors. ** U.S. and WW revenues may include nonresearch activities for some companies that are significantly higher, as well as revenues from other MR companies. See individual company profiles for details. *** Rate of growth from year to year has been adjusted so as not to include revenue gains or losses from acquisitions or divestitures. See company profiles for explanation. **** Total revenues of 149 survey research companies that provide financial information on a confidential basis to the Council of American Survey Research Organizations (CASRO).

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How to fit Social Media into your next research project.

Social media presents huge opportunities. Research Now makes them manageable.

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consumer · B2B · healthcare · social media

Honomichl Top 25 Global Market Research Organizations

TOP 25 GLOBAL MARKET RESEARCH ORGANIZATIONS

U.S. Rank 2010 2009

Organization

Headquarters

Parent Country

Website

No. of Countries with Subsidiaries/ Branch Offices1

Researchonly Full-time Employees4

Global Research Revenues2 (US$ Millions)

Percent Change from 20093

Revenues From Outside Parent Country (US$ Millions)

$2,551.0 2,387.7 1,410.5 1,265.4 1,383.0 776.3 270.0 -12.7 5.0 66.4

Percent of Global Revenues From Outside Home Country

51.5% 75.0 63.8 73.7 91.4 87.7 37.1 -3.1 1.3 27.7

1 2 3 4 5 6 7 8 9 10 11

1 2 3 4 5 6 7 8 10 9 12

The Nielsen Co. Kantar* IMS Health Inc.* GfK SE Ipsos SA Synovate SymphonyIRI Group Westat Inc. INTAGE Inc.** Arbitron Inc. The NPD Group Inc. J.D. Power and Associates* Video Research Ltd.** IBOPE Group ICF International Inc. comScore Inc. Harris Interactive Inc.

New York London & Fairfield, Conn. Norwalk, Conn. Nuremberg Paris London Chicago Rockville, Md. Tokyo Columbia, Md. Port Washington, N.Y. Westlake Village, Calif. Tokyo Sao Paulo Fairfax, Va. Reston, Va. New York

U.S. U.K. U.S. Germany France U.K. U.S. U.S. Japan U.S. U.S.

Nielsen.com Kantar.com IMSHealth.com GfK.com Ipsos.com Synovate.com SymphonyIRI. com Westat.com Intage.co.jp Arbitron.com NPD.com

100 80 74 65 67 64 8 1 3 2 14

32,900 21,800 7,000 10,546 9,498 5,902 3,600 1,964 1,997 1,113 1,135

$4,958.0 3,183.6 2,211.6 1,716.2 1,512.8 884.8 727.0 455.3 416.2 395.4 240.1

6.5% 3.9 0.3 7.3 8.3 5.9 4.6 -9.4 4.7 2.6 5.5

12 13 14 15 16 17

11 14 17 18 15

U.S. Japan Brazil U.S. U.S. U.S.

JDPower.com VideoR.co.jp IBOPE.com.br ICFI.com comScore.com HarrisInteractive. com MaritzResearch. com AbtAssociates. com Macromill.com LRWonline.com ORCInternational. com Mediametrie. com CelloGroup. co.uk MarketStrategies. com

10 3 15 7 18 7

730 393 2,259 1,107 922 853

231.4 212.0 210.8 200.1 175.0 166.8

-5.4 -1.2 25.8 9.5 15.0 -0.6

84.1 -38.8 46.9 32.7 72.9

36.3 -18.4 23.4 18.7 43.7

18

16

Maritz Research

Fenton, Mo. Cambridge, Mass. Tokyo Los Angeles

U.S.

5

743

162.1

4.8

21.2

13.1

19 20 21

20 25 22

Abt SRBI Inc. Macromill Inc. Lieberman Research Worldwide ORC International

U.S. Japan U.S.

37 2 3

819 553 368

129.4 115.0 100.8

17.9 16.2 14.5

42.6 -18.5

32.9 -18.4

22

19

Princeton, N.J.

U.S.

6

444

98.0

-1.9

34.1

34.8

23

21

Mediametrie Cello Research & Consulting Market Strategies International Total

Paris

France

1

547

92.3

9.4

8.5

9.2

24

23

London

U.K.

2

353

84.5

4.8

37.2

44.0

25

24

Livonia, Mich.

U.S.

3

257 107,803

80.7 $18,759.9

1.7 4.9%

13.1 $10,578.6

16.2 56.4%

* Estimated by Top 25 authors. ** For fiscal year ending March 2011. 1 Includes countries that have subsidiaries with an equity interest or branch offices, or both. 2 Total revenues that include nonresearch activities for some companies are significantly higher. This information is given in the individual company profiles. 3 Rate of growth from year to year has been adjusted so as not to include revenue gains or losses from acquisitions or divestitures. See company profiles for explanation. Rate of growth is based on home country currency and excludes currency exchange effects. 4 Includes some nonresearch employees.

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Survey Sampling and Opinionology are (E)merging into the

Pure Science

[email protected] surveysampling.com

2011 "4 Under 40" Marketing Research Emerging Leaders Award

The Marketing Research Emerging Leaders Award showcases and recognizes the contributions of the next generation of leaders in our industry. These are individuals who are leading change and embracing what's next. In addition to recognizing past and present accomplishments, this award serves as motivation and inspiration for other young leaders.

Please join us in congratulating the 2011 award winners!

Amanda Durkee Partner, Zanthus

Martijn van Kesteren Yunomi Leader, Unilever Benelux

Pravin Shekar kreator-in-chief, Krea

Orlando Wood Managing Director, BrainJuicer Labs

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Find it on... AMA TV

Tune in to the channel that brings you marketing's top news and tips -- AMA TV!

NE from AMA!

This new online service from the American Marketing Association comes to you twice monthly with the latest in marketing information and insights. You'll hear from industry leaders themselves and stay up-to-date on the latest news, trends and career tips. atch the first episode and hear about: Pandora's ord-of-Mouth Marketing Success

Career Tip: How to Manage Your Online Presence The Value of Lead Nurturing Is on the Rise How Men and omen See Ads Differently

Are You Investing Enough in Your Brand

Go to MarketingPower.com/AMATV today to learn more and tune in!

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AMA Research & Strategy Summit 2011

PROGRAM

PROGRAM

Summit Highlights

Don't miss these highlights of the conference!

Sunday, September 11 New Attendee Orientation » 5:00­5:30 pm » Citrus/Collier Room (Ground Level) Welcome Reception » 5:30­7:00 pm (prize drawings at 6:30 pm) » Exhibit Hall Sponsored by

Monday, September 12 Networking Reception » 5:00­6:45 pm (Social Scramble prize drawings at 6:15 pm) » Exhibit Hall Sponsored by

Dine Arounds » 7:00­9:00 pm » Sign up at the AMA Registration Desk Make new connections and renew the old, socialize and enjoy a dining at a selected local or Bonnet Creek Hotel restaurant. For an interactive and fun evening, choose from the listed restaurants, sign up, show up, network and have fun! (Diners pay for their own meals.) Tuesday, September 13 RSS Fun Run » 6:30 am Join us for a fun run; no registration required! Meet at the 1-mile trail located behind the hotel pool. The first 50 people to turn out will receive a free T-shirt courtesy of Bullpen Marketing, and a water bottle courtesy of GFK Custom Research North America. More information is available at the AMA Registration Desk. Bingo » 2:50­3:30 pm (during refreshment break) » Exhibit Hall Discussion Forums » 11:25 am­12:10 pm » Bonnet Creek , I, II and Dixie In these interactive forums, attendees share their own insights, experiences and opinions. Topics include New Technology, Neuro Marketing, Social Media and B2B. AMA After Dark » 8:00­10:00 pm Sponsored by

Don't want the evening to end through the evening air.

It doesn't have to! Join us after dinner at The Island, located just outside the

Floridian Ballroom, for an evening under the stars. Enjoy cocktails and decadent desserts while music floats

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Program-at-a-Glance

Sunday, September 11

12:00 ­7:00 pm 5:00 ­5:30 pm 5:30 ­7:00 pm Conference Registration New Attendee Orientation elcome Reception in Exhibit Hall » Sponsored by Research Now Bonnet Creek Ballroom Foyer (Lobby Level) Citrus/Collier (Ground Level) Bonnet Creek Ballroom I­I (Lobby Level)

Monday, September 12

7:45 am ­ 6:45 pm 7:45 ­ 8:15 am 8:15 ­ 9:15 am Conference Registration Continental Breakfast in Exhibit Hall Conference Opening and Keynote Putting the Big "M" in Marketing: How to Put Marketing at the Center of the Plate Tony Palmer, Senior Vice President & CMO, Kimberly-Clark Corporation Bonnet Creek Ballroom Foyer (Lobby Level) Bonnet Creek Ballroom I­I (Lobby Level) Bonnet Creek Ballroom ­ II (Lobby Level)

9:15 ­10:00 am

Predicting the Unpredictable: Prediction Markets, Scoring Rules and the Science of Optimism Kay-Yut Chen, Principal Scientist, HP Labs

Bonnet Creek Ballroom ­ II (Lobby Level)

10:00 ­10:30 am

Refreshment Break in Exhibit Hall » Sponsored by Offerwise Hispanic Research

Bonnet Creek Ballroom I­I (Lobby Level)

10:30­11:15 am | Concurrent Sessions Market Research in Turbulent Times William Neafsey, Consumer Segmentation Manager, Ford Motor Company Bonnet Creek Ballroom Making a Difference: Using Strategic Research to Deliver Big Business Success Abby Mehta, Ph.D., Senior Director, Global Head of Marketing & Customer Research, Monster Insights Bonnet Creek Ballroom I Partner Showcase » The Zero Moment of Truth and Five Social Research Case Studies Dave Howlett, Senior Director of Consumer Insights & Strategy, Global Research Operations, JD Power & Associates; Lisa Joy Rosner, Chief Marketing Officer, NetBase Bonnet Creek Ballroom II Partner Showcase » Common Research Approaches That Are Killing American Business Kevin Clancy, Ph.D., Chairman, Copernicus Dixie

11:25 am­12:10 pm | Concurrent Sessions Beyond the Hype: Practical Approaches to Non-Conscious Research David Ginsberg, Director, Insights and Market Research, Intel Bonnet Creek Ballroom Engagement: Providing the Value of Research to Procurement Mark Loughney, Vice President, Sales & Strategy Research, ABC TV Network Bonnet Creek Ballroom I Partner Showcase » Social Media and Traditional Research: hat Are e Leaving on the Table D. Randall Brandt, Ph.D., Vice President, Customer Experience and Loyalty Research, Maritz Research Bonnet Creek Ballroom II Partner Showcase » hat Clients Really ant from Research Partners Jen Drolet, Vice President, iModerate Dixie

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12:10­1:20 pm

Lunch in Exhibit Hall

Bonnet Creek Ballroom Salon I­I (Lobby Level)

1:20­2:05 pm | Concurrent Sessions Becoming Customer-Centric: Cultivating Customer IQ via Impactful Insights Lisa Wilson, Director, Consumer Insights, UnitedHealthcare Medicare & Retirement Bonnet Creek Ballroom Integrating Research into the Company DNA Tim Ruth, Director, Consumer Insights, AT&T Bonnet Creek Ballroom I Partner Showcase » For Better and For orse: Measuring the Impact of Social Media Michael Mayers, Vice President, Business Development, Conversition (a Research Now partner company) Bonnet Creek Ballroom II Partner Showcase » Replace Mind-Numbing Market Research Presentations with Graphical Data Pools Michael Browning, President, Bluewater Learning Dixie

2:15­3:00 pm | Concurrent Sessions Mixing Research into an Operationally Driven Environment Dana Williams, Director of Marketing Communication, and Dorette Warms, Director of Customer Services, Southwest Airlines Bonnet Creek Ballroom Maximizing Research's Go-to-Market Business Impact within an Organization, How It Is Perceived and hat the End Users Really ant Steve Kazanjian, Vice President Global Creative, MeadWestvaco Bonnet Creek Ballroom I Partner Showcase » Geo-Location Triggered Survey Research: Using Moblie Panelists' GPS Data to Trigger Survey Opportunities Miles Wright, Director of Moblie Development, and Brandon Poduska, Manager of Mobile Research Solutions, SSI Bonnet Creek Ballroom II

3:00­3:30 pm

Refreshment Break in Exhibit Hall » Sponsored by Offerwise Hispanic Research Leveraging Customer Data and Insights through Marketing Analytics Sumita Singh, SVP Global Head of Customer Knowledge , Management, Thomson Reuters

Bonnet Creek Ballroom I­I (Lobby Level)

3:30­4:15 pm

Bonnet Creek Ballroom ­ II (Lobby Level)

4:15­5:00 pm

CEO Panel Thomas Finkle, Ph.D., Co-President, GfK Custom Research North America; David Kieselstein, CEO, TNS North America; Marc Litvinoff, CEO & President, ORC International; Scott Miller, North America CEO, Synovate; Susan Schwartz McDonald, Ph.D., President & CEO, National Analysts Worldwide; Mary Ann Packo, CEO, Millward Brown North America Moderator: Kevin Hawkins, Manager of Enterprise Marketing Research, FedEx Services Networking Reception in Exhibit Hall (Social Scramble) » Sponsored by TransPerfect Translations

Bonnet Creek Ballroom ­ II (Lobby Level)

5:00­6:45 pm

Bonnet Creek Ballroom I­I (Lobby Level)

7:00­9:00 pm

Dine Arounds (optional)

Various locations; sign up at AMA Registration Desk

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Tuesday, September 13

7:45 am­5:00 pm 6:30 am 7:45­8:20 am 8:20­9:10 am Conference Registration RSS Fun Run Continental Breakfast in Exhibit Hall The Evolution of a Centralized Market Research Organization: From Project Management to Business Consultancy Jeff Mercer, Ph.D., Director of Market Research, Microsoft Charles Coolidge Parlin Award David K. Hardin Memorial Award "4 Under 40" Award and Panel Refreshment Break in Exhibit Hall » Sponsored by Offerwise Hispanic Research Bonnet Creek Ballroom Foyer (Lobby Level) No registration required; meet at 1-mile trail behind hotel pool Bonnet Creek Ballroom I­I (Lobby Level) Bonnet Creek Ballroom ­ II (Lobby Level)

9:10­9:25 am 9:25­9:30 am 9:30­10:00 am 10:00­10:30 am

Bonnet Creek Ballroom ­ II (Lobby Level) Bonnet Creek Ballroom ­ II (Lobby Level) Bonnet Creek Ballroom ­ II (Lobby Level) Bonnet Creek Ballroom I­I (Lobby Level)

10:30­11:15 am | Concurrent Sessions Using Non-Traditional Techniques and Emerging Technologies for Customer Market Research Joe Arsenault, Senior Manager, Time Warner Cable Bonnet Creek Ballroom The Impact of 2010 Census Results on Market Research Steven Jost, Associate Director for Communications, U.S. Census Bureau Bonnet Creek Ballroom I Prediction Markets: Forecasting Trends with Your Customer Community Nicole Freund, Consumer Research Manager, The Coleman Company, Inc. Bonnet Creek Ballroom II The Four Secrets of Social Analytics and Measurement Christopher Frank, Vice President, American Express Dixie

11:25 am­12:10 pm | Concurrent "Unsession" Discussion Forums New Technology Forum Discussion Leaders: Ken Athaide, Vice President, National Analysts Worldwide; Marilyn Franck, President, Franck Research Consultants Bonnet Creek Ballroom Neuro Marketing Forum Discussion Leaders: Patty Currie, Global Brand Director ­ Tracking, Millward Brown; Jan Hofmeyr, Ph.D., International Director of Synovate Laboratories, Synovate Bonnet Creek Ballroom I Social Media Forum Discussion Leader: Larry Friedman, Ph.D., Chief Research Officer, TNS Bonnet Creek Ballroom II B2B Forum Discussion Leaders: Larry Baily, Principal, Greenwich Associates; Sherrie Binke, Senior Vice President, Director of Research Services, ORC International Dixie

12:10­1:20 pm 1:20­2:05 pm

Lunch in Exhibit Hall » Sponsored by The Pert Group How Brands Grow: Secrets and Science Behind Market Share Growth Byron Sharp, Ph.D., Director, Ehrenberg-Bass Institute for Marketing Science, University of South Australia Industry Panel Diane K. Bowers, President, Council of American Survey Research Organizations; Todd Powers, Ph.D., Chief Research Officer, Advertising Research Foundation; Finn Raben, Director General, ESOMAR; and more experts Moderator: Ken Athaide, Vice President, National Analysts Worldwide Refreshment Break (Bingo) in Exhibit Hall » Sponsored by Offerwise Hispanic Research

Bonnet Creek Ballroom I­I (Lobby Level) Bonnet Creek Ballroom ­ II (Lobby Level)

2:05­2:50 pm

Bonnet Creek Ballroom ­ II (Lobby Level)

2:50­3:30 pm

Bonnet Creek Ballroom I­I (Lobby Level)

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3:30­5:00 pm | Applied Tutorial Workshops (optional add-ons) Fast, Faster, Fastest: Speedy Insights into Customer Needs, Behaviors and Attitudes Kathryn Korostoff, President, Research Rockstar Sarasota Always-On Research: 24/7 Dialogues with Customers in a Community Yes, e Can! Tom De Ruyck, Head of Research Communities and Dr. Niels Schillewaert, Managing Partner, InSites Consulting Manatee Bonnet Creek Ballroom ­ II (Lobby Level) The Island (just outside the Floridian Ballroom)

3:30­5:00 pm 8:00­10:00 pm

New Horizons Session Moderator: Nick Harrington, Principal Scientist, Procter & Gamble AMA After Dark » Sponsored by Bellomy Research, Inc.

Wednesday, September 14

7:45 am­12:00 pm 7:45­8:20 am 8:20­9:05 am Conference Registration Continental Breakfast in Exhibit Hall Market Research in the Next Decade: The Future, the Barriers, the Enablers Ian Lewis, Director, Research Impact Consulting, Cambiar LLC Summit Committee Chair Remarks and 2012 Summit Registration Drawing Refreshment Break in Exhibit Hall » Sponsored by Offerwise Hispanic Research Bonnet Creek Ballroom Foyer (Lobby Level) Bonnet Creek Ballroom Foyer (Lobby Level) Bonnet Creek Ballroom ­ II (Lobby Level)

9:05­9:20 am 9:20­9:50 am

Bonnet Creek Ballroom ­ II (Lobby Level) Bonnet Creek Ballroom Foyer (Lobby Level)

9:50­10:35 am | Concurrent Sessions Smartphones and The New orld Order: How Marketers Can Connect with Mobile Men Kimberly Maxwell, Ph.D., Senior Director of Brand & Consumer Research, Spike/MTV Networks Entertainment Bonnet Creek Ballroom 10:45­11:15 am | Concurrent Roundtables Clients-Only Roundtable Bonnet Creek Ballroom 11:15 am Conference Adjourns How Research ill Be Defined in 10 Years Mack Turner, Managing Director, Bank of America Bonnet Creek Ballroom I GreenBook Research Industry Trends Panel Michelle Adams, Vice President, Shopper Insights, PepsiCo; Leonard Murphy, CEO, BrandScan 360, LLC; Joan Treistman, President, The Treistman Group, LLC Bonnet Creek Ballroom II

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Session Descriptions Monday, September 12

8:15­9:15 am Bonnet Creek Ballroom X­XII Putting the Big "M" in Marketing: How to Put Marketing at the Center of the Plate Tony Palmer, Senior Vice President & Chief Marketing Officer, Kimberly-Clark Corporation In order to succeed in today's challenging global economy, companies must develop a sustainable business model that focuses on big "M" Marketing, rather than seeing it as an extra cost. In this presentation, you will explore the four biggest marketing challenges consumer product companies are facing, and why this is not the time to reduce investment in brands or strategic marketing. Predicting the Unpredictable: Prediction Markets, Scoring Rules and the Science of Optimism Kay-Yut Chen, Principal Scientist, HP Labs hen there is no relevant historical information to draw from, human judgment is vital in forecasting events such as the success of product launches. Join Mr. Chen as he shares new approaches to tapping human information, including the prediction market, which takes advantage of the wisdom of the crowd, and behavioral analytics that improve human estimates. Market Research in Turbulent Times William Neafsey, Consumer Segmentation Manager, Ford Motor Company During the past four years, global business has been rocked by the collapse of the global economy. The loss of revenues and profits has led to sweeping cuts to which market research departments were not immune. Cuts in budget and personnel forced market researchers to rethink and reinvent the way research gets done. Surprisingly, this crisis has also provided a rare opportunity for innovation and change. This session will focus on the impact on research of the global crisis with specific examples from the U.S. automotive industry. Making a Difference Using Strategic Research to Deliver Big Business Success Bonnet Creek Ballroom XI Abby Mehta, Ph.D., Senior Director, Global Head of Marketing & Customer Research, Monster Insights In general, marketing research departments remain tactical and reactive in supporting the business. Over time, this lack of strategic planning leads to inconsistent research activities across markets, underutilization of research results and lack of sharing of the information across the company. Learn how to become an effective and valuable business partner, and gain insights about how to leverage strategic research to impact critical decisions for overall business success. The Zero Moment of Truth and Five Social Research Case Studies Bonnet Creek Ballroom XII Dave Howlett, Senior Director of Consumer Insights and Strategy, Global Research Operations, J.D. Power and Associates Lisa Joy Rosner, Chief Marketing Officer, NetBase Individuals making purchase decisions today are relying more on social media sources than on traditional media-like advertising. That means the First Moment of Truth in a purchase decision -- when the consumer encounters the product on the shelf -- has been superseded in importance by the Zero Moment of Truth (ZMOT). That's when consumers do research online -- typically, in social media -- about a product before seeing it in the flesh. This session examines the nuances of ZMOT and how it should affect your approach to social media research and marketing. You will then hear from our speakers, who are industry experts and will be sharing five real-world case studies from leading brands on how they're using social research to drive multiple facets of their business strategy. Common Research Approaches That Are Killing American Business Dixie Kevin J. Clancy, Ph.D., Chairman, Copernicus In order to maximize the impact of their efforts within an organization and ensure results deliver a highly positive ROI, marketing researchers need to take immediate steps to rethink approaches that undermine actionability. This presentation will target three widely used practices that lead marketing and advertising executives to the wrong conclusions about products, services and brands: Utilizing an approach to market segmentation that emphasizes finding high-volume targets. Ranking message strategies for purposes of product development and positioning decisions using derived importance analysis. Assessing advertising effectiveness and campaign penetration using "aided-recall" and recognition measures. In each case, you will learn alternative approaches that lay the groundwork for transformational marketing strategies and get new ideas for making certain the work you do leads to the most profitable marketing and business decisions.

9:15­10:00 am Bonnet Creek Ballroom X­XII

10:30­11:15 am (Four concurrent sessions) Bonnet Creek Ballroom X

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11:25 am ­12:10 pm (Four concurrent sessions) Bonnet Creek Ballroom X

Beyond the Hype: Practical Approaches to Non-Conscious Research David Ginsberg, Director, Insights and Market Research, Intel Corporation In the past few years, research approaches based around neuroscience and other non-conscious based emotions have garnered increasing attention. Going beyond the hype, what can corporate market research departments learn from the sciences of neuroscience, cognitive psychology and behavioral economics. How do we bring stakeholders, and our own departments, along with us in these new areas And, most importantly, what new tools work best, and when This talk will share the journey Intel has been on for the past few years and the lessons we have learned so far. Engagement: Providing the Value of Research to Procurement

Bonnet Creek Ballroom XI

Mark Loughney, Vice President, Sales & Strategy Research, ABC TV Network By utilizing an engagement-powered approach, researchers can guarantee that brands better connect with consumers, provide greater value to their internal customers, and predict ROI. ABC has developed an innovative approach to consumer engagement that predicatively measures the outcome of any marketing, media or communication effort in terms of its ability to generate increased levels of brand equity. This approach has been proven to be a leading indicator of behavior and sales. This presentation will discuss the results of ABC's 12-category validation study, including brands like L'Or al and Disney orld. Social Media and Traditional Research: What Are We Leaving on the Table?

Bonnet Creek Ballroom XII

D. Randall Brandt, Ph.D., Vice President, Customer Experience and Loyalty Research, Maritz Research In this session, you will examine the interaction between consumer-generated media and traditional marketing research information, specifically how one supplements the other. More importantly, you will gain an appreciation for the value of assessing your information needs in terms of how these information sources assist with achieving business goals and business improvements. What Clients Really Want From Research Partners

Dixie

Jen Drolet, Vice President, iModerate hile racing to innovate and figure out "what's next," research firms have to keep in mind one thing -- what do their clients really want This session will center on iModerate's research to uncover end clients' wants and needs in key areas such as deliverables, partner relationships and innovation. Attendees will leave with a wide-ranging client wish list and a more definitive idea of what to focus on in the near future.

1:20 ­ 2:05 pm (Four concurrent sessions) Bonnet Creek Ballroom X

Becoming Customer-Centric: Cultivating Customer IQ via Impactful Insights Lisa Wilson, Director, Consumer Insights, UnitedHealthcare Medicare & Retirement Learn how to humanize consumer insights data so that your organization can place the customer at the center of your marketing efforts and generate insights engagement. You will come away with ideas for increasing visibility and impacting strategic direction that are simple to execute and don't have to be costly or time-intensive to support. Integrating Research into the Company DNA

Bonnet Creek Ballroom XI

Tim Ruth, Director, Consumer Insights, AT&T Tim will share enlightening insights on how to make research an essential and critical element in a company's operations and strategy. He'll share his view (and some interesting examples) of how research needs to fit into (or adapt to) the company environment and culture and how, when that is done, it becomes a true strategic asset that is part of nearly all important business operations and decisions. For Better and For Worse: Measuring the Impact of Social Media

Bonnet Creek Ballroom XII

Michael Mayers, Vice President, Business Development, Conversition (a Research Now partner company) In August of 2011, social media was a key tool in the deliberate coordination of the now infamous London riots. However, it has also played a crucial role in mobilizing the cleanup effort -- helping those negatively affected by rioters, looters and vandals to recover from the aftermath -- and now offers a treasure trove of data in understanding what the grassroots issues are in such events. Using a real-life situation, we will measure the sheer impact social media has in influencing the thoughts, opinions, beliefs and behavior of people today. During this session, attendees will explore how to tap into this abundant source of information to drive business innovation and insights. Replace Mind-Numbing Market Research Presentations with Graphical Data Pools

Dixie

Michael Browning, President, Bluewater Learning How many times have you presented market research and had the feeling that many of those in the room just weren't learning anything In this session, discover methods for igniting stakeholder engagement and learning during presentations. These techniques will not only be explained in the session, but you will actually experience them firsthand via small group activities.

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2:15­ 3:00 pm (Three concurrent sessions) Bonnet Creek Ballroom X

Mixing Research into an Operationally Driven Environment Dana Williams, Director of Marketing Communication, Southwest Airlines Co. Dorette Warms, Director of Customer Services, Southwest Airlines Co. Southwest only recently started doing conventional marketing research in the past four years. Yet, in the 36 years before that, Southwest built a powerful and loved brand partly by staying very close to customers -- all of this without marketing research. How is it possible to go that far without marketing research hy did Southwest decide it needed to bolster an effective operation and brand with formal customer research How has research helped the Marketing Department evolve to work more closely with the operational side of the business; how do all of those functions interact In this session, you'll hear how collaboration can put insight to true use without interfering with what already works. Maximizing Research's Go-to-Market Business Impact within an Organization, How It Is Perceived and What the End Users Really Want

Bonnet Creek Ballroom XI

Steve Kazanjian, Vice President of Global Creative, MeadWestvaco As we emerge from tough economic times, brands need to truly understand what consumers think in order to provide products and packaging that will effectively engage them and ultimately build brand loyalty. This session will provide you with a deep understanding of the crucial role research plays in packaging development and why brands need consumer insight if they are to successfully reach their target audience. Geo-Location Triggered Survey Research: Using Mobile Panelists' GPS Data to Trigger Survey Opportunities

Bonnet Creek Ballroom XII

Miles Wright, Director of Mobile Development, SSI Brandon Poduska, Manager of Mobile Research Solutions, SSI Advances in mobile technology promise market researchers a future of unparalleled access to "in the moment" respondent data. The continued evolution of these devices will potentially drive market researchers to develop revolutionary sampling methodologies and move beyond simply serving up questionnaires. Some of these methodologies may even tell researchers where consumers are (Geo-Location data), what they are doing, and what they are seeing (video/image capture). The real question, however, is what can these devices do for us now Miles right and Brandon Poduska will share the lessons of an SSI study to confirm the practical application of these possibilities by testing whether a GPS-enabled mobile device could trigger a research opportunity when a respondent approached a particular point of interest. The results of this study exposed a number of technical limitations and practical barriers to adoption while also producing an encouraging amount of practical uses.

3:30 ­ 4:15 pm Bonnet Creek Ballroom X­XII

Leveraging Customer Data and Insights through Marketing Analytics Sumita Singh, Senior Vice President, Global Head of Customer Knowledge Management, Thomson Reuters To improve global customer acquisition and retention, Thomson Reuters is developing marketing analytics that can bring customer data and insights to sales and marketing teams. Ms. Singh will share what they've learned about building a global marketing analytics organization and how they leverage customer intelligence to drive results. CEO Panel In this Q&A session, senior executives from some of the leading research organizations will provide their view on the transformational changes going on in the industry. Questions will be posed via social media before the conference and conference attendees will also be able to offer questions in the general session. Participants: Thomas Finkle, Ph.D., Co-President, GfK Custom Research North America David Kieselstein, CEO, TNS North America Marc Litvinoff, CEO and President, ORC International Scott Miller, North America CEO, Synovate Susan Schwartz McDonald, Ph.D., President & CEO, National Analysts Worldwide Mary Ann Packo, CEO, Millward Brown North America Moderator: Kevin Hawkins, Manager of Enterprise Marketing Research, FedEx Services

4:15 ­ 5:00 pm Bonnet Creek Ballroom X­XII

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Tuesday, September 13

8:20 ­9:10 am Bonnet Creek Ballroom X­XII The Evolution of a Centralized Market Research Organization: From Project Management to Business Consultancy Jeff Mercer, Ph.D., Director of Market Research, Microsoft Centralized market research organizations have unique assets and opportunities that foster their team's ability to offer strategic thought leadership to the businesses they serve. However, centralized market research organizations often do not capitalize on these opportunities or effectively develop and position these assets to add value beyond project management. Charles Coolidge Parlin Award The Charles Coolidge Parlin Award honors persons who have made outstanding contributions to the field of marketing research. Established as a memorial to Charles Coolidge Parlin, who is recognized as a founder of marketing research, the Parlin Award is today a preeminent national honor. 2011 Recipient: Steven H. Cohen, Partner and Co-founder, In4mation Insights 9:25 ­9:30 am Bonnet Creek Ballroom X­XII David K. Hardin Memorial Award The David K. Hardin Award recognizes the best article or paper published in Marketing Research magazine within the past calendar year for its innovativeness of research, usefulness and applicability for other researchers, potential societal or economic benefits, and research implications. Best Article of 2010: "How Informative Is Your Segmentation? A Simple New Metric Yields Surprising Results," Pieter Sheth-Voss, Ph.D.; CEO, Proven Inc.; Senior Research Director, Quintiles Ismael E. Carreras, Ph.D.; Independent Consultant, former Senior Research Director, Quintiles 9:30 ­10:00 am Bonnet Creek Ballroom X­XII "4 Under 40" Marketing Research Emerging Leader Award and Panel The Marketing Research Emerging Leader Award is designed to showcase and recognize the contributions of the next generation of leaders in our industry. These are individuals who are leading change and embracing what's next. In addition to recognizing past and present accomplishments, our hope is that this award may serve as motivation for other young leaders to push a little harder and reach a little further. In addition, there will be a panel discussion among the recipients, moderated by Matt Valle, SVP ­ Consulting, GfK Custom Research North America. Recipients: Amanda Durkee, Partner, Zanthus Martijn van Kesteren, Yunomi Leader, Unilever Benelux Pravin Shekar, kreator-in-chief, Krea Orlando Wood, Managing Director, BrainJuicer Labs 10:30 ­11:15 am (Four concurrent sessions) Bonnet Creek Ballroom X Using Non-Traditional Techniques and Emerging Technologies for Customer Market Research Joe Arsenault, Senior Manager, Time Warner Cable Non-traditional methods and new technologies can be leveraged to gain customer and market insight. In this interactive session, you will explore strategies for driving new client innovations, leveraging analytics to drive performance management, and using social media as a catalyst for real-time marketing feedback. The Impact of 2010 Census Results on Market Research Bonnet Creek Ballroom XI Steven Jost, Associate Director for Communications, U.S. Census Bureau The Census will establish a new baseline for every market survey in the U.S. during the next decade and, in combination with prior censuses, will provide a new set of change measures that will form the core of every new projection model. In his presentation, Mr. Jost will discuss some of the themes that have emerged from the early results of that Census and how the 2010 Census communications campaign may itself provide tools that will aid future market research. Prediction Markets: Forecasting Trends with Your Customer Community Bonnet Creek Ballroom XII Nicole Freund, Consumer Research Manager, The Coleman Company, Inc. Prediction markets are a way to harvest the opinions of customers and involve them in things like developing new product ideas or influencing the shape and the future of a particular market. They are an exciting research method for organizations seeking to gain customer insights in new ways, including customer collaboration and crowdsourcing. In this session, you will learn the basics of planning and conducting a prediction market. inter 2010, Marketing Research

9:10 ­9:25 am Bonnet Creek Ballroom X­XII

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The Four Secrets of Social Analytics and Measurement Dixie Christopher Frank, Vice President, American Express e are in a transformation from traditional to digital. The opportunity is to find the truly essential nuggets this deluge of digital information and use them with confidence. How do marketers inspire action despite information overload In this session, attendees will learn practical thinking they can apply immediately to leap frog the whole notion of swimming in social media data by turning facts and figures into business learning. The things you will learn include: 1) Is Twitter or Facebook more effective , 2) Defining your social media key performance indicators (KPIs), 3) ho is engaging in social media and what are they doing, 4) The key questions your should be asking to link analytics to strategy. 11:25 am­12:10 pm Summit "Unsession" Discussion Forums The 2011 Summit offers interactive forums on hot topics in research where attendees are allowed to shape and contribute to the conversation. The sessions will be seeded with content provided via social media and participants will share their own insights, experiences and opinions, creating a highly interactive and free-flowing environment for sharing, conversation and, maybe, debate! New Technology Discussion Forum Bonnet Creek Ballroom X Discussion Leaders: Ken Athaide, Vice President, National Analysts Worldwide Marilyn Franck, President, Franck Research Consultants Neuro Marketing Discussion Forum Bonnet Creek Ballroom XI Discussion Leaders: Patty Currie, Global Brand Director ­ Tracking, Millward Brown Jan Hofmeyr, Ph.D., International Director of Synovate Laboratories, Synovate Social Media Discussion Forum Bonnet Creek Ballroom XII Discussion Leader: Larry Friedman, Ph.D., Chief Research Officer, TNS B2B Discussion Forum Dixie Discussion Leaders: Larry Baily, Principal, Greenwich Associates Sherrie Binke, Senior Vice President, Director of Research Services, ORC International 1:20­2:05 pm Bonnet Creek Ballroom X­XII How Brands Grow: The Secrets and Science Behind Market Share Growth Byron Sharp, Ph.D., Director, Ehrenberg-Bass Institute for Marketing Science, University of South Australia Drawing on years of research and marketing knowledge, Professor Sharp will answer important questions and dispel common misconceptions about brand growth, competition, loyalty, advertising and price promotions. Take this valuable opportunity to learn why so few brands grow market share and what you and your organization can do to avoid common pitfalls. Industry Expert Panel Leaders of the research industry trade organizations have unique perspective on the transformations taking place in the industry as they interact with large number of clients and suppliers. For this session, attendees will be able to pose questions in advance via social media and offer more direct questioning in the sessions. Panelists: Diane K. Bowers, President, Council of American Survey Research Organizations Todd Powers, Ph.D., Chief Research Officer, Advertising Research Foundation Finn Raben, Director General, ESOMAR Moderator: Ken Athaide, Vice President, National Analysts Worldwide

2:05­2:50 pm Bonnet Creek Ballroom X­XII

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3:30­5:00 pm

Applied Tutorial Workshops* Build additional research skills while you are in Orlando by attending these applied learning sessions: Fast, Faster, Fastest: Speedy Insights into Customer Needs, Behaviors and Attitudes

Sarasota

Kathryn Korostoff, President, Research Rockstar Just because you don't have two+ months for market research, doesn't mean you can't inform that next big business decision with real research. You can! In this session, Kathryn will show examples and case studies of using social media monitoring tools, prediction markets, single-question polls and more. Always-On Research: 24/7 Dialogues with Customers in a Community? Yes, We Can!

Manatee

Tom De Ruyck, Head of Research Communities, InSites Consulting Dr. Niels Schillewaert, Managing Partner, InSites Consulting Tom and Niels will elaborate on the do's and don'ts when creating a research community. *Additional registration required. Register onsite at the AMA registration desk (on a space-available basis).

3:30­5:00 pm Bonnet Creek Ballroom X­XII

New Horizons Session Nick Harrington, Principal Scientist, Procter & Gamble This exciting new session will provide a forum for rising research stars to present their work to experts in their field. The session will be a "safe" environment to showcase upcoming consumer research talent, novel approaches and fresh thinking for the industry. The session will focus on actual research and will use an "objectives to outcomes" structure allowing the audience to leave with actionable information (whether that be "try this" or "don't try this"). Presentations will be 10 minutes, followed by 5 minutes of Q&A. AMA After Dark Don't want the evening to end It doesn't have to! After dinner join us at The Island, located just outside of the Floridian Ballroom, for an evening under the stars! Enjoy cocktails and decadent desserts while music floats through the evening air.

8:00 ­10:00 pm Sponsored by

Wednesday, September 14

8:20 ­9:05 am Bonnet Creek Ballroom X­XII Market Research in the Next Decade: The Future, the Barriers, the Enablers Ian Lewis, Director, Research Impact Consulting, Cambiar LLC Think back 10 years: no broadband, no social media, no smart phones, no iPads. And who had heard of MROCs, consumer listening or crowd-sourcing Now look ahead 10 years... how will such rapid changes continue to impact the research industry Based on a new survey of client researchers, with perspective from thought leaders and CMOs, Mr. Lewis will share insights into C-suite needs, enablers of and barriers to success, and the evolving roles and skills required of researchers. Summit Conference Committee Chair Remarks Ken Athaide, Vice President, National Analysts Worldwide The Summit conference committee chair will make some remarks and award the 2012 Summit complimentary registration for an attendee present during this session.

9:05­9:20 am Bonnet Creek Ballroom X­XII

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AMA Research & Strategy Summit 2011

9:50­10:35 am (Three concurrent sessions) Bonnet Creek Ballroom X

Smartphones and The New World Order: How Marketers Can Connect with Mobile Men Kimberly Maxwell, Ph.D., Senior Director of Brand & Consumer Research, Spike/MTV Networks Entertainment Understanding the impact -- benefits and disruptions -- that smart phones have on people's lives is essential for segmenting and targeting mobile users with advertising and content. In this presentation, discover how mobile technology is positively and negatively affecting male personal, social, media and consumer behaviors, while creating a five-segment consumer profile. How Research Will Be Defined in 10 Years

Bonnet Creek Ballroom XI

Mack Turner, Managing Director, Bank of America Every day, consultants and marketing research firms promote new and improved research techniques that they claim will redefine research and make all other methods things of the past. This discussion will focus on the consumer trends shaping the marketing research profession ten years in the future and today. e will move past emerging and returning research techniques to deal with issues such as marketing research as a strategic tool, information synergy and creativity in insight development. GreenBook Research Industry Trends Panel

Bonnet Creek Ballroom XII

Using "hot off the presses" results from the GreenBook Research Industry Trends study, Leonard Murphy will lead a panel of industry leaders discussing the implications of the major findings about new technology adoption, the influence of various organizations on strategic decision-making, changes in human capital strategies, and the overall outlook for the market research industry. Michelle Adams, Vice President, Shopper Insights, PepsiCo Leonard Murphy, CEO, BrandScan 360, LLC Joan Treistman, President, The Treistman Group, LLC

10:45­11:15 am Bonnet Creek Ballroom X

Clients-Only Roundtable In response to the needs of client-side researchers, this breakout session is for clients only to share ideas, needs, concerns and opinions without fear of being "sold." This session is reserved for client-side researchers who pre-register for the session and will offer a "safe environment" for clients.

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A great invention stands the test of time

A century ago, Charles C. Parlin set the industry in motion by creating what is, today, National Analysts Worldwide.

We're proud to be his professional heirs, still advancing market research to guide important business decisions.

HERE'S HOW WE MAINTAIN THAT MOMENTUM

Horizon perspective propelled by a history of thought leadership Sector specialists with dual expertise in methods and marketing Inventive thinking grounded in real-world application Global reach with a cordial boutique style of client service

Opportunity Assessment Innovation & Transformation Forecasting & Pricing Positioning & Communications Segmentation & Targeting Brand Strategy Customer Experience

Create your own origami and WIN!

trans·form [v. trans-fawrm] to change in form, appearance, or structure; metamorphose Take a break from the sessions and join us in the Exhibit Hall for some "transformational" fun with the fine art of origami. For every piece you create, you earn a chance to win an Amazon Kindle, gift certificate or another fabulous prize!

Scattered throughout the Exhibit Hall are origami stations with instructions on how to transform a simple piece of paper into a piece of art. hen your origami is complete, add your name and company to your creation, and drop it in one of the baskets near the doors for your chance to win a prize. Create as many origami as you wish -- there's no limit on the number of entries. During the reception on Sunday, we'll draw one origami to win an Amazon Kindle! The drawing will be at 6:30 pm, and you must be present to win. But that's not the only chance to win! e'll be drawing from the origami baskets throughout the inners will be announced via AMA's Twitter account:

conference to give away Amazon gift certificates.

@marketing_power. If you see your name announced on Twitter or our Facebook page, simply stop at the AMA registration desk, show your ID and pick up your gift certificate. Drawing times:

Sunday, September 11 » 6:30 pm Monday, September 12 » 8:00 am, 10:30 am, 1:00 pm, 3:30 pm, 5:00 pm

Prizes must be picked up by 6:00 pm on Monday

Tuesday, September 13 » 8:00 am, 10:30 am, 1:00 pm, 3:30 pm

Prizes must be picked up by 5:00 pm on Tuesday

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AMA's Research & Strategy Summit LIVE

Streaming from Orlando, FL | Sept 12 & On-Demand Through December 12

Connecting. Informing. Advancing.

The Power to Transform Results Through Research, LIVE from Orlando

Did you know that three sessions from the AMA Research and Strategy Summit 2011 are streaming live to a large international audience And lucky for you ­ as an attendee of this year's summit, you will have access to the recordings of these live in-person sessions. Following the event, keep your eye out for an email that contains instructions on how to access to the live recordings. e also encourage you to spread the word about AMA's Research and Strategy Summit LIVE to your friends and colleagues who couldn't be in attendance this year, as all three sessions will be for purchase On-Demand for three months following the event. If you know someone who would like more information on the details and pricing for the LIVE portion of this year's summit, please direct them to www.MarketingPower.com/ResearchLIVE

Sessions Include:

Tony Palmer

Senior Vice President & Chief Marketing Officer, Kimberly-Clark Corporation

Mr. Palmer will explore the four biggest marketing challenge product companies are facing, and why this is not the time to reduce investment in brands or strategic marketing.

Kay-Yut Chen

Principal Scientist, Hewlett-Packard

Join Mr. Chen as he shares new approaches to tapping human information, including the prediction market, which takes advantage of the wisdom of the crowd, and behavioral analytics that improve human estimates.

CEO Panel Thomas Finkle, Ph.D.

Co-President, GfK Custom Research North America

Marc Litvinoff

CEO & President, ORC International

Susan Schwartz McDonald , Ph.D.

President & CEO, National Analysts orldwide

David Kieselstein

CEO, TNS North America

Scott Miller

North America CEO, Synovate

Mary Ann Packo

CEO, Millward Brown North America

Sponsored By:

Moderator: Kevin Hawkins, Manager, Enterprise Marketing Research, Corporate Strategic Marketing, FedEx ServicesNorth

Key Take-Away to Share with Your Organization

A white paper with key learnings from the Research and Strategy Summit LIVE

SPONSORS / EXHIBITORS

SPONSORS/EXHIBITORS

Join us in the Exhibit Hall for some engaging networking opportunities and a chance to win some great prizes!

Social Scramble

Monday, September 12 » 5:00 pm You could take home a Nikon Coolpix camera! Get a Social Scramble card -- we'll be handing them out in the Exhibit Hall on Monday starting at 5:00 pm. Find four people with different colored dots on their name badges -- red, yellow, green and blue. Have them sign your card, each with a different colored dot on their name badges. Drop the card in the drum at the door before 6:15 pm. Remember to put YOUR name on the back of the card. e'll draw the lucky winners at 6:15 pm. You must be present to win! Enter as many times as you want, but you must have different people sign your card each time. Sponsors and exhibitors are encouraged to play!

Bingo!

Tuesday, September 13 » 2:50 pm Join us for a fun take on bingo -- and a chance to win an HP TouchPad or other great prizes! Our Exhibit Hall has leading research companies that provide the latest in products and services that directly benefit the marketing research professional. Stop by and learn about the latest offerings, and while you are there, join us for bingo! All attendees will be given two bingo cards upon check-in. Instead of numbers, the cards contain all of our exhibitor company names. During the conference, while you are collecting information on their offerings, have them stamp your card! hen you have filled the required squares, drop your completed card in the drum located at the AMA booth -- and don't forget to fill in your contact information on the back of the card! Drawing for prizes will be on Tuesday at 3:15 pm in the Exhibit Hall. You must be present to win! Sorry, exhibitors and sponsors may not participate.

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Thank You, Volunteers!

The Research & Strategy Summit 2011 would not have been possible without the time, energy and expertise of our award winners, speakers, program planning committee and Marketing Research Council members, all of whom contributed to make this program a success.

Michelle Adams, PepsiCo Joe Arsenault, Time arner Cable Larry Friedman, Ph.D., TNS David Ginsberg, Intel Nick Harrington, Procter & Gamble Kevin Hawkins, FedEx Services Jan Hofmeyr, Ph.D., Synovate Dave Howlett, J.D. Power & Associates Steven Jost, U.S. Census Bureau Jeffry Kaufman, Avery Dennison Steve Kazanjian, Mead estvaco David Kieselstein, TNS North America Kathryn Korostoff, Research Rockstar Ian Lewis, Cambiar LLC Marc Litvinoff, ORC International Mark Loughney, ABC TV Network Michael Mayers, Conversition Kimberly Maxwell, Ph.D., Spike/MTV Networks Entertainment Abby Mehta, Ph.D., Monster Insights Jeff Mercer, Ph.D., Microsoft Scott Miller, Synovate Leonard Murphy, BrandScan 360, LLC illiam Neafsey, Ford Motor Company Mary Ann Packo, Millward Brown North America Tony Palmer, Kimberly-Clark Corporation Brandon Poduska, SSI Todd Powers, Ph.D., Advertising Research Foundation Finn Raben, ESOMAR Lisa Joy Rosner, NetBase Tim Ruth, AT&T Dr. Niels Schillewaert, InSites Consulting Susan Schwartz McDonald, Ph.D., National Analysts orldwide Byron Sharp, Ph.D., Ehrenberg-Bass Institute for Marketing Science, University of South Australia Pravin Shekar, Krea Pieter Sheth-Voss, Ph.D., Proven Inc.; Quintiles Sumita Singh, Thomson Reuters Marjette Stark, Stark Solutions Joan Treistman, The Treistman Group, LLC Mack Turner, Bank of America Matt Valle, GfK Custom Research North America Martijn van Kesteren, Unilever Benelux Dorette Dana arms, Southwest Airlines illiams, Southwest Airlines

Ken Athaide, National Analysts orldwide Larry Baily, Greenwich Associates Sherrie Binke, ORC International Diane K. Bowers, Council of American Survey Research Organizations Douglas Bowman, Emory University D. Randall Brandt, Ph.D., Maritz Research Denise Brien, AOL Michael Browning, Bluewater Learning Ismael Carreras, Ph.D., Independent Consultant Kay-Yut Chen, HP Labs Kevin Clancy, Ph.D., Copernicus Steven Cohen, In4mation Insights Patty Currie, Millward Brown Tom De Ruyck, InSites Consulting Jen Drolet, iModerate Amanda Durkee, Zanthus Corporation Thomas Finkle, Ph.D., GfK Custom Research North America Christopher Frank, American Express Marilyn Franck, Franck Research Consultants Nicole Freund, The Coleman Company, Inc.

Lisa ilson, UnitedHealthcare Medicare & Retirement Orlando Miles ood, BrainJuicer Labs

right, SSI

Volunteering with the AMA is a great way to showcase your expertise and build your network. For more information on available market research volunteer opportunities, please contact Program Manager Linda Wood at [email protected]

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AMA Research & Strategy Summit 2011

Explore the Exhibit Hall!

Network with the best of the best throughout the event at the Research & Strategy Summit Exhibit Hall! The Exhibit Hall is the place to meet leading-edge exhibitors, sponsors and partners who offer the knowledge and tools to turn your vision into reality. Our exhibitors are the thought leaders in their fields and bring with them the latest in technology and ideas. Take time to explore the exhibits and come away with proven strategies and solutions for your biggest challenges and opportunities. You'll also find: Breakfast and refreshment breaks Receptions and lunch breaks Exciting exhibitor raffles Games and great prizes

Mix and mingle with colleagues during receptions and social activities! See schedule below. Hours and Activities

Sunday, September 11 Exhibit Hall Opens: 5:30 pm elcome Reception: 5:30­7:00 pm Sponsored by

Monday, September 12 Breakfast: 7:45­8:15 am Refreshment Breaks: 10:00­10:30 am and 3:00­3:30 pm Luncheon: 12:10­1:20 pm Networking Reception: 5:00­6:45 pm (Social Scramble Game) Sponsored by

Tuesday, September 13 Breakfast: 7:45­8:20 am Refreshment Breaks: 10:00­10:30 am and 2:50­3:30 pm (Bingo) Luncheon: 12:10­1:20 pm AMA After Dark: 8:00­10:00 pm The Island (just outside the Floridian Ballroom) Sponsored by

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Presenting Platinum Sponsors

The American Marketing Association extends special thanks to these companies for their generous support of the 2011 Research & Strategy Summit. Be sure to stop by their booths to see their latest offerings and learn how they can help you achieve your research goals.

Maritz Research www.maritzresearch.com Booths 505 and 507 Platinum Sponsor Tote Bag Sponsor As one of the world's largest marketing research firms, Maritz Research helps today's most successful companies achieve financial gain through a deep understanding of their customers, employees and channel partners. We help organizations become the provider of choice by applying marketing research designs that help them attract, retain and grow profitable customers. Contact us at 1-877-4-MARITZ. NetBase www.netbase.com Booths 305 and 307 Platinum Sponsor NetBase, the Social Media Insight & Analysis Company, delivers tools and scorecards that give market researchers a reliable way to understand online brand equity, analyze and compare consumer passion, and generate deep insights. Serving hundreds of corporate customers, our products were developed in partnership with five of the top 10 CPG companies, including Coca-Cola and Kraft, and are used by market research firms, including J.D. Power & Associates and GfK. Follow us on Twitter: @Net_Base Research Now www.researchnow.com Booths 304, 306 and 308 Platinum Sponsor Welcome Reception Sponsor ­ Sunday, September 11 Research Now is a leading global online sampling and data collection company. We give you access to millions of quality respondents around the world, with an incredible breadth and depth of market information. We are proud to offer you the largest, most powerful online research panels available today -- the Valued OpinionsTM Panel and the industry's first and best "by invitation only" panel, the e-Rewards® Opinion Panel. In addition, we offer social media sample to increase our ability to meet market demand. SSI www.surveysampling.com Booths 404 and 406 Platinum Sponsor Bringing together Survey Sampling International and Opinionology, SSI is the premier global provider of world-leading sampling, data collection and data analytic solutions for survey research. SSI reaches respondents in 72 countries via Internet, telephone, mobile/wireless and mixed access offerings. Value-add services include questionnaire design consultation, programming and hosting, data processing and real-time reporting. SSI serves more than 2,000 clients, including the top 50 research organizations. It has 30 offices serving clients around the world.

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Sponsors

Bellomy Research, Inc. www.bellomyresearch.com Booths 604 and 606 AMA After Dark Sponsor ­ Tuesday, September 13 Bellomy Research can unlock your business opportunities through understanding what customers are thinking and doing and what truly matters to them. We will identify the real drivers in the decision-making processes to create an action plan to give you a competitive advantage and move your business forward. Bullpen Marketing www.bullpenmarketing.com RSS Fun Run T-Shirt Sponsor ­ Tuesday, September 13 Bullpen Marketing is a marketing firm that offers many services ranging from print and web design to promotional products. As a fully integrated marketing agency, we specialize in helping companies and schools improve the way they promote the value of their products and services. Core areas of expertise include strategic planning, branding, academic and web marketing. GfK Custom Research North America www.gfkamerica.com RSS Fun Run Water Bottle Sponsor ­ Tuesday, September 13 Focused on inspiring innovative business decisions, GfK Custom Research North America is part of the GfK Group. GfK is the world's fourth largest market research organization and operates in more than 100 countries. Visit www.gfkamerica.com or follow us on Twitter @gfkamerica for more information. National Analysts Worldwide www.nationalanalysts.com Survey Sponsor Celebrating its centennial as the world's first research business unit, National Analysts Worldwide is a research-based consultancy that relies on a portfolio of advanced research methods and specialized sector expertise to guide important business decisions. Types of assignments include forecasting, pricing, brand equity and portfolio strategy, innovation, transformation, positioning and communications strategy for Healthcare, Financial Services, Communications, Technology, Media, Design and B2B. Offerwise Hispanic Research www.offerwise.com Booth 506 Refreshment Break Sponsor ­ Monday, September 12; Tuesday, September 13; and Wednesday, September 14 Offerwise is a full-service U.S. Hispanic research firm. Our QueOpinas panel recruits more than 1,500 Hispanic panelists per day and provides our clients access to one of the largest and most representative U.S. Hispanic samples in the industry. Our proprietary in-house recruitment method ensures the quality our clients demand. The Pert Group www.thepertgroup.com Booth 405 Lunch Sponsor ­ Tuesday, September 13 Clarity Established. When market research is fused with strategic planning and fueled by innovation, that's when an organization can drive unique product, positioning and customer experience opportunities to market. The Pert Group empowers the world's most recognized brands to bring ideas to life, creating measurable business growth. TransPerfect Translations www.transperfect.com Booth 504 Networking Reception Sponsor ­ Monday, September 12 TransPerfect is the world's leading provider of multilingual advertising and marketing research services, including questionnaire and open-ended response translation, in-language coding, software localization, transcription and more. With nearly 20 years' experience and over 70 global locations, TransPerfect offers unparalleled industry expertise backed by 24/7/365 client service and production capabilities. 39

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Partner Organizations

GreenBook www.greenbook.org Booth 324 GreenBook brings directories, blogs, topical reports, thought leadership, innovative events and other valued resources to market researchers on both sides of the table. The GreenBook media platform offers effective and highly targeted marketing opportunities to organizations that want to reach researchers and research buyers.

Market Research Bulletin www.marketresearchbulletin.com Booth 625 MRB is a member-driven online bulletin board connecting marketing, advertising, research and consulting professionals around the world. Our member community provides insightful and relevant articles, case studies, webinar announcements and an online directory of the agencies and firms. Contact us at [email protected] or 1-800-314-4630.

Qualitative Research Consultants Association (QRCA) www.qrca.org Booth 624 Passion. Talent. Inspiration. The QRCA is a vibrant global network of qualitative researchers immersed in the most exciting work being done in the field. Find out more about QRCA's initiatives at www.QRCA.org. Find a researcher Sign up for a free subscription to our magazine, VIEWS Register for a QCast webinar.

Quirk's Marketing Research Review www.quirks.com Booth 201 Quirk's is a print and digital magazine, iPad and Droid app, e-newsletter and online resource devoted entirely to marketing research. Free resources include original articles on research techniques, case histories, news, survey findings, global conferences and job listings, discussion forums, webinars and the most complete directories of market research companies.

University of Georgia (MRII) www.principlesofmarketingresearch.org Booth 425 The Principles of Marketing Research is the only online, certificate program presenting the Marketing Research Core Body of Knowledge (MRCBOK©) covering the core skills of the marketing research profession. The CEU-awarding program has become the research profession's most widely supported educational program on the fundamentals of marketing research. AMA is a proud supporter!

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Exhibitor List By Company

Company Name

AIP American Directions Group American Marketing Association Americas Survey Company Amplify Research Partners AnswerQuest Authentic Response, Inc. Bellomy Research, Inc. Brand Keys Burke, Inc. CLS Lexi-Tech LTD. Confirmit Copernicus Marketing Consulting and Research Cvent EFG Research Epocrates® Evalueserve, Inc. Focus & Testing GreenBook GroupNet GutCheck iModerate Research Technologies Infosurv Issues and Answers Network, Inc. iSURVEY Jackson Associates Research Luminosity Marketing Maritz Research

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Number

525 420 400 415 710 511 517 604 and 606 500 215 317 314 213

Company Name

Market Research Bulletin Marketing Systems Group MarketSight MRSI (Marketing Research Services, Inc.) NetBase Offerwise Hispanic Research The Olinger Group Olson Research Group Inc. Online Survey Solution ORC International Panel Direct (Focus Forward) The Pert Group Precision Opinion Proactive Worldwide Inc. Provalis Research

Number

625 616 518 318 305 and 307 506 205 413 618 706 410 405 407 419 508

321 610 519 219 512 324 207 416 312 714 702 412 513 409 505 and 507

Qualitative Research Consultants Association (QRCA) 624 Quick Test/Heakin Quirk's Marketing Research Review Research Now The Sample Network SIS International Research SSI Toluna TransPerfect Translations Universal Survey University of Georgia (MRII) uSamp 209 201 304, 306 and 308 612 514 404 and 406 203 504 600 425 311 and 313

Exhibitor List By Booth Number

Number

201 203 205 207 209 213 215 219 304, 306 and 308 305 and 307 311 and 313 312 314 317 318 321 324 400 404 and 406 405 407 409 410 412 413 415 416

Company Name

Quirk's Marketing Research Review Toluna The Olinger Group GroupNet Quick Test/Heakin Copernicus Marketing Consulting and Research Burke, Inc. Evalueserve, Inc. Research Now NetBase uSamp iModerate Research Technologies Confirmit CLS Lexi-Tech, LTD. MRSI (Marketing Research Services, Inc.) Cvent GreenBook American Marketing Association SSI The Pert Group Precision Opinion Luminosity Marketing Panel Direct (Focus Forward) iSURVEY Olson Research Group Inc. Americas Survey Company GutCheck

Number

419 420 425 500 504 505 and 507 506 508 511 512 513 514 517 518 519 525 600 604 and 606 610 612 616 618 624 625 702 706 710 714

Company Name

Proactive Worldwide Inc. American Directions Group University of Georgia (MRII) Brand Keys TransPerfect Translations Maritz Research Offerwise Hispanic Research Provalis Research AnswerQuest Focus & Testing Jackson Associates Research SIS International Research Authentic Response, Inc. MarketSight Epocrates® AIP Universal Survey Bellomy Research, Inc. EFG Research The Sample Network Marketing Systems Group Online Survey Solution Qualitative Research Consultants Association (QRCA) Market Research Bulletin Issues and Answers Network, Inc. ORC International Amplify Research Partners Infosurv

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Exhibitors

American Marketing Association www.marketingpower.com Booth 400 The American Marketing Association is the largest marketing association that brings together marketers, across all specialties, to collaborate and inspire one another. Through relevant information, comprehensive training, and targeted networking, we help marketers connect with peers and industry experts, stay informed with the latest information in the marketing field, and advance in their careers.

Amplify Research Partners www.amplifyresearch.com Booth 710 Amplify Research is a qualitative facility, field management and consulting firm focused on enhancing the research process for market research professionals. Located in the San Francisco Bay Area, Amplify's brand new, innovative facility offers an open floor plan, client viewing lounges and focus group spaces designed to encourage communication and creativity.

AIP www.aip-global.com Booth 525 AIP is the Tokyo-based provider of proprietary online panels covering 12 Asian markets: Japan, China, Korea, Taiwan, Hong Kong, Singapore, Thailand, Malaysia, Indonesia, Vietnam, India and the Philippines. For THE BEST ONLINE PANELS IN ASIA (and great local knowledge), it's AIP -- no kidding, just ask anyone!

AnswerQuest www.answerquestresearch.com Booth 511 AnswerQuest and the Southeastern Institute of Manufacturing Technology (SiMT) partner to provide the latest in virtual reality simulation technology to aid in market research for manufacturing firms across the country, significantly reducing time to market and development costs by implementing virtual product prototyping and design in market research strategies.

American Directions Group www.americandirections.com Booth 420 American Directions partners with research consultants, corporations and governments providing high-quality telephone and online survey interviews. Annually, ADG conducts in excess of 1 million interviews, fielding customer satisfaction, political polls, advertising tests, policy studies and other surveys. ADG is adept at interviewing diverse populations, including wireless-only, elites and ethnic targets.

Authentic Response, Inc. www.authenticresponse.com Booth 517 Authentic Response offers best of breed solutions for global online sampling, including our Authentic Recruitment panelist sourcing technique and patented Double Opt-In permission standards. With unparalleled reach to consumer and business populations, it's no wonder that hundreds of market research firms look to Authentic Response for their sampling needs.

Americas Survey Company www.americas-survey.com Booth 415 ASC Provides: 250+ CATI Stations Predictive Dialing Consumer and B2B Interviewing Dual Interviewing Platforms (Quancept and CfMC) Phone to Web Recruiting Data Collection Translation and Adaptation Services Programming Professional Staff Quality Commitment Expertise: General Market Interviewing Spanish Market Interviewing Pharmaceutical Fast Food Grocery Automotive Health Political Education Consumer Goods Tracking Studies

Brand Keys www.brandkeys.com Booth 500 Brand Keys delivers actionable B2C/B2B business intelligence, backed by independent validations of its predictive power. Based on 100% consumer-generated engagement metrics, the drivers of loyalty explain the hierarchy of customer needs, expectations and purchase decisionmaking. Applications for media buying, communications development and brand architecture introduce real ROI into marketing initiatives.

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Burke, Inc. www.burke.com Booth 215 Founded in 1931, Burke is an independent, full-service marketing research company. Burke utilizes state-of-the-art research execution, advanced analytical techniques and leading-edge technology to provide decision support solutions to clients across all major industry sectors. Burke is also the industry leader in marketing research education through the Burke Institute.

Cvent www.cvent.com Booth 321 Cvent's survey software makes it easy for any user in an organization to build, launch and analyze web surveys. A basic survey license includes two complimentary surveys over the course of one year. Features include unlimited survey questions and responses per surveys as well as real-time reporting and spam detection.

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CLS Lexi-Tech LTD. www.cls-lexitech.com Booth 317 CLS Lexi-tech offers customized translation and communication solutions. Being part of the CLS Communication family, our global presence allows us to respond to the most complex requirements in any language. Our professional linguists provide a wide range of services, including writing, editing, translation, proofreading and final formatting.

EFG Research www.efgresearch.com Booth 610 EFG New York is a global leader in international MR. Dedicated to the management/production of international Quanti/Quali fieldwork for research/consulting firms, EFG is a full-service one-stop shop for fieldwork worldwide. Global resources: 80+ countries, 1800+ CATI, 35+ panels. 125 FG facilities, 15,000 F2F interviewers. Native interviewers, ISO 9001.

Epocrates® www.epocrates.com/quickrecruit Booth 519 Confirmit www.confirmit.com Booth 314 Confirmit is the world's leading SaaS vendor for Customer Feedback, Employee Feedback and Market Research applications. Confirmit targets Global 5000 companies and market research agencies worldwide with a wide range of software products for feedback/ data collection, panel management, data processing, analysis and reporting. For the past 10 years, our online healthcare recruitment panel has established Epocrates as an industry leader in providing fast, reliable and cost-effective recruitment of healthcare professionals to meet your quotas. Epocrates offers access to one of the largest panels of AMA-verified physicians and healthcare professionals across the U.S. and international access to G5 and emerging markets.

Evalueserve, Inc. www.evalueserve.com Booth 219 Copernicus Marketing Consulting and Research www.copernicusmarketing.com Booth 213 Copernicus is a research-driven marketing consulting firm in the business of transforming companies. We use a careful balance of management expertise, creativity and rigorous analysis of unimpeachable data to develop, plan and implement marketing strategies that change brand trajectories, career paths, even entire companies. Evalueserve is a global specialist for knowledge processes with a global team of over 2,200 professionals. As a trusted partner, Evalueserve analyzes, improves and executes knowledge-intensive processes and leverages its proprietary technology to enhance efficiency and effectiveness. Solutions include customized research and analytics services for leading-edge companies worldwide.

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Focus & Testing www.focusandtesting.com Booth 512 Newly crowned the highest top-rated facility by the Impulse Directory, Focus & Testing offers an accommodating and contemporary LA facility featuring 3 large suites, a commercial kitchen and CLT room. An extensive database representative of LA County allows for all types of recruiting. We also offer seamless project management globally.

Infosurv www.infosurv.com Booth 714 Infosurv is a recognized leader in the field of online B2C and B2B market research. We provide both traditional and innovative marketing and survey research services with a focus on client service and deliver high impact analytical insights to improve our clients' decision-making processes. See all Infosurv has to offer at www. infosurv.com.

Global Marketing Research

GroupNet www.group-net.com Booth 207 Notepad Sponsor GroupNet is the nation's largest network of top-rated, individually owned focus group facilities nationwide. One call to GroupNet can coordinate your entire project -- seamlessly -- and with the synergy of the most respected experts in the business. Now that's real power.

Issues and Answers Network, Inc. www.issans.com Booth 702 Issues & Answers is a global marketing research company specializing in telephone data collection and all types of quantitative and qualitative research in the U.S. and internationally. We offer: 5 U.S.-based call centers; 400 CATI; focus groups; online; in-person; political polling; 4 on-staff moderators; international research.

GutCheck www.gutcheckit.com Booth 416 Need consumer insights for your research Get them now. Or tomorrow. Or whenever you're ready -- in minutes, not days. GutCheck, the award-winning insight tool used by major brands, gives you access to your target market for in-depth online interviews. Instantly.

iSURVEY www.isurveysoft.com Booth 412 iSURVEY is software for conducting face-to-face interviews on Apple mobile devices. Why use iSURVEY No rekeying of results -- so guaranteed accuracy and low costs; no Internet connection required when interviewing; participants love it because it's much cooler than pen and paper. See www.isurveysoft.com and www.droidsurvey.com for Android devices.

iModerate Research Technologies www.imoderate.com Booth 312 iModerate is a qualitative research firm that listens, connects and digs deeper with consumers to deliver the research story you need to win in the marketplace. Our customized approach utilizes live, online, one-on-one, professionally moderated interview sessions to engage consumers in a discussion and personalize your research.

Jackson Associates Research www.jacksonassociates.com Booth 513 Jackson Associates is the largest independent firm in Atlanta, and most recognized for its excellence. Our Perimeter facility offers the utmost in flexibility while our Midtown facility combines trendy flair with comfort. Our database allows us to target the perfect respondents. Our Boston facility combines qualitative flexibility and comfort with a permanent sensory lab.

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Luminosity Marketing www.luminositymarketing.com Booth 409 Luminosity Marketing is an analytical marketing communications firm that provides marketing research, brand strategy and media planning solutions that enable smart connections between brands and target audiences. Our research practice deploys the most innovative tools and technologies available to creatively solve our clients' marketing insight challenges.

The Olinger Group www.olingergroup.com Booth 205 The Olinger Group is a market research firm serving the intelligence needs of national clients including Fortune 500 companies. We study the public, end consumers, employees, members, professionals and organizations in a variety of industries. We specialize in complex questions requiring sophisticated designs and advanced analytics to illuminate attitudes, decision-making and behaviors.

Marketing Systems Group www.m-s-g.com Booth 616 Marketing Systems Group provides products and services for the survey research industry. Products include GENESYS Sampling, PRO-T-S Dialers and ARCS Panel Management. GENESYS Sampling provides full-service sampling capabilities, PRO-T-S is a research predictive dialing system, and ARCS is an ALL-IN-ONE Tool for Panel Management, Web/IVR and data collection.

Olson Research Group, Inc. www.olsonresearchgroup.com Booth 413 Olson Research Group provides qualitative and quantitative marketing research services to the pharmaceutical and healthcare industries. We specialize in providing flexible, customized services from data collection and recruitment to full-service analysis while offering clients access to our proprietary database of more than 700,000 physicians, healthcare providers, payers and patients.

MarketSight www.marketsight.com Booth 518 MarketSight is a leading software provider to the market research industry. The MarketSight® application is a web-based data analysis platform for building cross-tabs, running statistical tests, creating and exporting charts to custom PowerPoint templates, and sharing results with clients and colleagues in a secure, interactive environment. Online Survey Solution www.onlinesurveysolution.com Booth 618 Online Survey Solution, a division of M/A/R/C® Research, is a fullservice online data collection company that provides market research firms with accurate, cost-effective, quality data. Services include: programming (using Confirmit), hosting, sample procurement and management, and data processing. Online Survey Solution ­ We Make Online Powerful.

MRSI (Marketing Research Services, Inc.) www.mrsi.com Booth 318 MRSI helps clients solve business challenges with insightful, custom marketing research solutions. We specialize in product development, consumer insights and Hispanic research in industries including consumer products, retail, financial services and healthcare. Clients trust us because we know their industry, understand their challenges, and our responsiveness makes the process seamless. ORC International www.orcinternational.com Booth 706 ORC International offers the unique ability to integrate primary and secondary research, competitive intelligence and expert insight to address the strategic business challenges of our clients worldwide. We deliver fact-based, action-oriented insight into an array of issues impacting your customers, markets, brands, product and service offerings, and employees.

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Panel Direct (Focus Forward) www.paneldirectonline.com Booth 410 Nationwide Recruiting ­ Medical, B2B and Consumer. Recruiting for online boards/web chats, phone interviews, in-person, ethnos, juries and more. Transcription ­ English and Spanish, notes, fast turnaround, high volume, experts in every accent and topic. Panel Direct -- B2B, B2C, Patients, SBOs, ITDMs. U.S.-based panel offering hundreds of detailed data points.

Quick Test/Heakin www.QuickTest.com Booth 209 Quick Test/Heakin has been providing market research services for almost 50 years by utilizing our owned-and-operated quantitative and qualitative data collection facilities. Featuring "3Q Research Solutions" offering economic, powerful and valuable essential research services, solutions and data collection to support, enhance and complete your study. REAL PEOPLE. REAL RESULTS.

Precision Opinion www.precisionopinion.com Booth 407 Precision Opinion is the most trusted name in market research services. Precision Phone conducts telephone research for corporations and government agencies. Precision Online is the game-changing online survey system Precision Engage. Precision Focus+ offerings include focus groups, entertainment testing in a 48-seat theater, and product placement in Las Vegas.

The Sample Network www.thesamplenetwork.com Booth 612 Lanyard Sponsor The Sample Network provides online market research solutions for companies globally. We are committed to exceeding your expectations in terms of price, quality and ease of use. Our clients say it best -- "The Sample Network provides quality market research panelists at compelling prices. TSN's commitment to service is unparalleled."

SIS International Research www.sismarketresearch.com Booth 514 Proactive Worldwide, Inc. www.proactiveworldwide.com Booth 419 Proactive Worldwide, Inc. (PWW) is a global decision support firm that provides evidence-based strategic intelligence anchored by process-driven primary research. For 15-plus years, PWW's multilingual professionals have assisted clients in the fields of brand protection/illicit trade, consumer/industrial goods, financial services, life sciences/healthcare, and technology/telecommunications. Please call 1-888-925-9125 and visit www.proactiveworldwide.com. SIS International is a full-service market research and intelligence firm (founded 1984). Our key services include segmentation, satisfaction and loyalty, usage and attitude, intercepts, branding, fieldwork, competitive intelligence, pricing research, usability testing and market entry/sizing research. SIS operates a state-of-the-art focus group facility in New York City.

Toluna www.toluna-group.com Booth 203 Provalis Research www.provalisresearch.com Booth 508 Provalis Research, the world's leading developer of text analysis software, offers a suite of software for researchers analyzing quantitative and qualitative data: QDA MINER is an innovative, computer-assisted qualitative data analysis tool. WORDSTAT is an advanced content analysis and text mining add-on module. SIMSTAT is a powerful statistical software. Toluna enables organizations to generate valuable customer insight by combining its online market research panel and industry leading technology. Toluna guarantees that the data clients receive is of the highest quality and provides the industry's leading online market research technology suite, enabling hundreds of market research organizations and agencies worldwide to create surveys, manage panels and build online communities.

Tweet live at: #amaresearch

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Universal Survey www.UniversalSurvey.com Booth 600 One of the largest independent survey data collection and processing companies, Universal Survey's three divisions are: OpinionSite with livetime access to millions of respondents worldwide, UniversalCATI with 500 web-enabled CATI seats and the ability to conduct surveys in 50+ languages, and SurveyHealthCare offering the widest access to HCPs globally.

Mark your calendar for next year!

AMA Research & Strategy Summit

October 1­3, 2012 Bellagio, Las Vegas, NV

uSamp www.usamp.com Booths 311 and 313 uSamp (uSamp.com) is one of the world's fastest growing technology and online survey respondent companies, providing more than 5.7 million global survey panelists. uSamp offers unprecedented access to online panelists through its web-based panel platform, transforming the management and delivery of online panel for market researchers. Visit SampleMarket.com.

Sponsorship and exhibit opportunities are now available for the 2012 Research & Strategy Summit! Reserve your space today by contacting Lore Torres at 312.542.9033 or [email protected]

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Gain Full Insight into the Entire Business Landscape

Customers Competition Partners Stakeholders Markets Culture Distributors

When insight & precision matter, choose SIS:

Consumer Market Research Business-to-Business Research Medical Market Research Market Opportunity, Sizing and Entry Competitive Intelligence Analytics

SIS INTERNATIONAL RESEARCHTM 11 E 22nd Street Floor 2, New York, NY 10010 T: +1.212.505.6805 E: [email protected] www.sismarketresearch.com Navigate the Global EconomyTM

Facility Maps

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Do you need to analyze open-ended responses, focus group data, interview transcripts, or large collection of documents?

Provalis Research software suite offers unprecedented flexibility by combining state-of-the-art quantitative content analysis tools, innovative text mining and visualization techniques along with an intuitive qualitative coding and retrieval device. Its seamless integration of textual, numerical and categorical data and the wide range of statistical techniques readily available greatly facilitates the identification of relationships between content analysis results and structured information.

"Literally any sort of textual information can be analyzed with WordStat with dictionaries of your own choice. Imagine being able to analyze vast amounts of field operations documents, reports, emails, databases and other text fields that were untapped because they were simply too cumbersome or timeconsuming to analyze manually." ORMS Today, October 2005 "WordStat is a statistically-based textual analysis tool [...] providing a very different and stunningly effective way to handle open-ended answers." Research Magazine, 2005 "For those who have ever needed to find themes or relationships in verbatim responses, focus group transcripts, or other text sources, WordStat is very attractive indeed. [...] Separately or together, Provalis statistical and text analysis software packages provide basic and higher-level tools for coding, analyzing, and illustrating data." Marketing Research, Spring 2006

Test drive our software suite today!

Download a fully functional, full capacity, FREE trial version (limited to 30 days) from our Website.

For a demonstration and a free CD, visit our exhibit booth

Download your FREE evaluation copy from:

Email: [email protected] Tel: 514-899-1672

Fax: 514-899-1750

Mail: 2414 Bennett Ave, Montreal, QC H1V 3S4 CANADA

S O C I A L M E D I A I N S I G H T & A N A LY S I S

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