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TABLE OF CONTENTS

Communication ­ Speech................3 Mass Communication ...................19

Business Communication ....................................................... 11 Communication Theory ..........................................................13 Intercultural Communication .................................................. 15 Interpersonal Communication ..................................................9 Interpersonal Conflict .............................................................10 Interviewing ...........................................................................12 Introduction to Communication ................................................4 Persuasion .............................................................................. 15 Public Speaking ........................................................................4 Research Methods ..................................................................14 Small Group Communication .................................................10 Voice & Diction ..................................................................... 15 Introduction to Electronic Media............................................. 24 Introduction to Mass Communication ..................................... 20 Introduction to Mass Communication ­ Readers ..................... 22 Media Effects .......................................................................... 24 Media Writing ........................................................................ 25

Journalism ....................................27

Broadcast News Writing and Production ................................ 28 Newspaper & Magazine Design / Layout ................................ 30 News Writing & Reporting ..................................................... 28 Public Relations & Advertising ................................................ 31

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Contents / 2008­2009 NEW Titles

Communication ­ Speech ~ Contents

Business Communication ....................................................... 11 Communication Theory ..........................................................13 Intercultural Communication .................................................. 15 Interpersonal Communication ..................................................9 Interpersonal Conflict .............................................................10 Interviewing ...........................................................................12 Introduction to Communication ................................................4 Persuasion .............................................................................. 15 Public Speaking ........................................................................4 Research Methods ..................................................................14 Small Group Communication .................................................10 Voice & Diction ..................................................................... 15

2009 New Titles

ADAMS Communicating In Groups: Applications and Skills, 7e ... 10 ISBN-13: 978-0-07-338500-6 / MHID: 0-07-338500-X BOURHIS Style Manual for Communication Studies, 3e .................... 4 ISBN-13: 978-0-07-338505-1 / MHID: 0-07-338505-0 GRIFFIN A First Look at Communication Theory, 7e ...................... 13 ISBN-13: 978-0-07-338502-0 / MHID: 0-07-338502-6 STEWART Bridges Not Walls: A Book About Interpersonal Communication, 10e ......................................................... 9 ISBN-13: 978-0-07-338499-3 / MHID: 0-07-338499-2

2008 New Titles

ADLER Communicating At Work: Principles and Practices for Business and the Professions, 9e ...................................... 11 ISBN-13: 978-0-07-351188-7 / MHID: 0-07-351188-9 BARAN Introduction to Mass Communication Media Literacy and Culture With Media World DVD-ROM, 5e ........................ 5 ISBN-13: 978-0-07-330271-3 / MHID: 0-07-330271-6 GAMBLE Communication Works with CD-ROM 4.0, 9e ................... 6 ISBN-13: 978-0-07-329702-6 / MHID: 0-07-329702-X MARTIN Experiencing Intercultural Communication: An Introduction, 3e ......................................................... 15 ISBN-13: 978-0-07-340668-8 / MHID: 0-07-340668-6 PEARSON Human Communication, 3e ............................................... 6 ISBN-13: 978-0-07-338501-3 / MHID: 0-07-338501-8 STEWART Interviewing: Principles and Practices, 12e ..................... 12 ISBN-13: 978- 0-07-340671-8 / MHID: 0-07-340671-6 TUBBS Human Communication Principles and Contexts, 11e ....... 7 ISBN-13: 978-0-07-338498-6 / MHID: 0-07-338498-4

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Public Speaking International Edition

THE ART OF PUBLIC SPEAKING 9th Edition

Stephen E. Lucas, University of Wisconsin--Madison 2007 ISBN-13: 978-0-07-313564-9 / MHID: 0-07-313564-X ISBN-13: 978-0-07-322865-5 / MHID: 0-07-322865-6 (With Learning Tools) ISBN-13: 978-0-07-110911-6 / MHID: 0-07-110911-0 [IE with Learning Tools MP] ISBN-13: 978-0-07-326871-2 / MHID: 0-07-326871-2 (Learning Tools 5.0 to accompany The Art of Public Speaking) Available: Nov 2005 Website: http://www.mhhe.com/lucas9 Whether a novice or an experienced speaker, every student will learn how to be a better public speaker through Lucas' clear explanations and thorough coverage. By far the leading speech textbook of our time, The Art of Public Speaking has defined the art of being the best for more than six million students and instructors. The Lucas Learning Tools Suite offers even more tools and study options to fit the active lifestyles and diverse learning/teaching styles of today's students and instructors. CONTENTS

Part One: SPEAKING AND LISTENING Chapter 1: Speaking in Public Chapter 2: Ethics and Public Speaking Chapter 3: Listening Appendix: Giving Your First Speech Part Two: SPEECH PREPARATION: GETTING STARTED Chapter 4: Selecting a Topic and Purpose Chapter 5: Analyzing the Audience Chapter 6: Gathering Materials Chapter 7: Supporting Your Ideas Part Three: SPEECH PREPARATION: ORGANIZING & OUTLINING Chapter 8: Organizing the Body of the Speech Chapter 9: Beginning and Ending the Speech Chapter 10: Outlining the Speech Part Four: PRESENTING THE SPEECH Chapter 11: Using Language Chapter 12: Delivery Chapter 13: Visual Aids Appendix: Using PowerPoint Part Five: VARIETIES OF PUBLIC SPEAKING Chapter 14: Speaking to Inform Chapter 15: Speaking to Persuade Chapter 16: Methods of Persuasion Chapter 17: Speaking on Special Occasions Chapter 18: Speaking in Small Groups Appendix: Speeches for Analysis and Discussion

PUBLIC SPEAKING WITH STUDENT CD-ROM AND POWERWEB

Paul E. Nelson & Judy C. Pearson, North Dakota State UFargo and Scott Titsworth, Ohio University--Athens 2007 / Softcover with CDROM ISBN-13: 978-0-07-321277-7 / MHID: 0-07-321277-6 Available: May 2006 Website: http://www.mhhe.com/nelson This is a new, brief, economical text that stresses the importance of public communication in contemporary life. Through its numerous examples and excellent companion collection of sample speeches, the book and its media program integrate vital themes of our time and invite students to make the connection between their basic public speaking class and such important issues as ethics, religious identity, diversity, health, medicine, education, and the environment. CONTENTS

1. Getting Started 2. Preparing Your First Presentation 3. Selecting a Topic and Purpose 4. Analyzing the Audience 5. Finding Informaiton and Using Technoogy 6. Organizing Your Presentation 7. Delivering Speeches and Dealing with Communication Apprehension 8. Choosing Your Words 9. Visual Resources and Presentation Technology 10. Presenting to Inform 11. Presenting Persuasive Messages 12. Group Presentations

Introduction to Communication

NEW

STYLE MANUAL FOR COMMUNICATION STUDIES 3rd Edition

John Bourhis, Missouri State University Carey Adams, Missouri State University Scott Titsworth, Ohio University--Athens 2009 / 192 pages ISBN-13: 978-0-07-338505-1 / MHID: 0-07-338505-0 Available: January 2008 This brief, spiral-bound style manual is designed to help reduce the number of errors made by students in their formal academic writing. The manual is an inexpensive supplement to whatever text is in use for a course. It contains condensed versions of the two most commonly used writing styles (MLA and APA) and several full text examples written by undergraduate and graduate students. The conventions have been condensed to include only those most commonly needed so that students will find this style guide more accessible and less intimidating.

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FEATURES

v Condensed versions of the most recent editions of the MLA and APA v Current examples drawn from national and regional journals, leading texts, and key works in the field of communication. v Full text examples of papers written in MLA and APA documentation. v Chapter devoted to critical evaluation and selection of supporting material, especially Internet based sources. · Chapters 7 and 8 have been combined to become one chapter, Television, Cable, and Mobile Video to better reflect the reality of today's video universe. Added discussion of the debate surrounding a la carte pricing of cable channels rather than in bunches (tiers). · Chapter 3, Books, includes an examination of the copyright implications of Google Print and other efforts to digitize the world's books. Also included is an updated discussion on the Patriot Act's library rules and the protests against them. · Chapter 6, Film, attempts to address the issues of falling attendance by answering the question "Why don't we go to the movies anymore?" Also, includes a sophisticated discussion on the likelihood of digital production, distribution, and exhibition of movies in the near future and their impact on the industry. · Chapter Review summaries have been reformatted as Review Points for increased student accessibility and retention of material. · A chapter on video games. The extensive coverage of video games highlights this medium's new role in consumers' media usage. The new edition includes a discussion of video game effects, especially addiction and violence, with special attention to games like Grand Theft Auto. · Emphasis on the relationship between mass communication, media literacy, and the practice of democracy. The media traditionally serve as "The Fourth Estate", allowing citizens full participation in their democracy. Where appropriate in the text chapters, students are asked to confront their assumptions about their media use and their practice of democracy.

NEW

International Edition

INTRODUCTION TO MASS COMMUNICATION MEDIA LITERACY AND CULTURE WITH MEDIA WORLD DVD-ROM 5th Edition

Stanley J Baran, Bryant University 2008 (January 2007) ISBN-13: 978-0-07-330271-3 / MHID: 0-07-330271-6 ISBN-13: 978-0-07-128759-3 / MHID: 0-07-128759-0 [IE] Website: http://www.mhhe.com/baran5 This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach. Building on this tested emphasis, the fifth edition features a newly merged chapter on Cable and Television, a new chapter on The Evolving Mass Communication Process, updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer filesharing on Grokster, "net neutality," municipal WiFI, new advertising industry metrics such as ROI, BitTorrent, video news releases, and much more! NEW TO THIS EDITION

· A new chapter (2), The Evolving Mass Communication Process, looks at the profound changes buffeting the mass media industries (concentration of ownership and conglomeration, globalization, audience fragmentation, hypercommercialism, and especially convergence) and how they are changing the economics, structure, and content of the media industries.

CONTENTS

Part One: LAYING THE GROUNDWORK 1. Mass Communication, Culture, and Media Literacy 2. The Evolving Mass Communication Process Part Two: MEDIA, MEDIA INDUSTRIES, AND MEDIA AUDIENCES 3. Books 4. Newspapers 5. Magazines 6. Film 7. Radio, Recording, and Popular Music 8. Television, Cable, and Mobile Video 9. Video Games 10. The Internet and the World Wide Web Part Three: SUPPORTING INDUSTRIES 11. Public Relations 12. Advertising Part Four: MASS-MEDIATED CULTURE IN THE INFORMATION AGE 13. Theories and Effects of Mass Communication 14. Media Freedom, Regulation, and Ethics 15. Global Media Glossary References Acknowledgments Index Resources for Review and Discussion Glossary References Acknowledgments Index

· Chapter 4, Newspapers, contains expanded discussion of newspapers' ongoing strugle to attract and keep young readers intent on getting heir news from the Web. Addition of the story of the New Orleans Times Picayune and Hurricane Katrina. · Newly titled Chapter 6, Radio, Recording, and Popular Music, has been revised to add an emphasis on popular music.

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NEW

· The authors have enhanced their coverage of the interface of ethics and popular culture as well as their consideration of how technology is impacting communication particularly when it comes to privacy and online disclosure issues. · The authors have updated examples, research, in-chapter exercises, and chapter ending experiences.

COMMUNICATION WORKS WITH CD-ROM 4.0 9th Edition

Teri K Gamble, College of New Rochelle Michael Gamble, New York Institute of Technology 2008 / Softcover with CD-ROM ISBN-13: 978-0-07-329702-6 / MHID: 0-07-329702-X Available: October 2006 Website: http://www.mhhe.com/gamble 9 Written for the introductory communication course, Communication Works presents communication principles, interpersonal communication, and public speaking in an engaging and highly interactive manner. Its use of questions in the narrative, margins, boxes, and captions support instructors who prefer to lead a discussion-oriented course. Recognizing the challenges that our world presents for the communication students of the 21st century, the new edition includes enhanced coverage of ethical, cultural, and technological issues, while maintaining its focus on skillbuilding. The ninth edition has been updated and streamlined to enhance the text's friendly language to promote ease of usability and help students focus on the most relevant aspects of communication. A revised service-learning component and new part-ending case studies have been added to help students assess and apply their knowledge. NEW TO THIS EDITION

· New to this Edition! An Annotated Instructor's Edition crossed referenced with the Online Learning Center and Student CDROM provides an integrated learning system. Throughout the text, marginal annotations provide suggestions on how to integrate critical thinking, activities, and technology into the classroom. · Part Ending Case Studies have been added to give students the opportunity to apply the knowledge and insights gained as they make their way through each of the text's main parts to reallife situations: The Essentials of Communication; Interpersonal Communication; Communicating in the Small Group; and Communicating to the Public. · A new feature, Idioms in Translation at the end of every chapter to promote understanding of the text for students whose native language is not English. · The text's readability has been enhanced by including updated and timely examples, written in a personal style. · Text has been streamlined by combining three chapters in Communicating in the Small Group in the 8/e into two chapters in the 9/e. · A strong commitment has been maintained to the signature features and themes of this text by providing Skill Builder, Exploring Diversity, Ethics and Communication, Media Wise, and Thinking Critically boxes throughout.

· A Service Learning experience marginal box has been added to every chapter, reflecting the increased interest in having students engage in service learning.

CONTENTS

Brief Table of Contents Part One: THE ESSENTIALS OF COMMUNICATION 1. Communication: The Starting Line 2. Communicating in a Multicultural Society and World 3. Communication and the Self Concept: Who Are You? 4. Communication and Perception: I Am More Than a Camera 5. Language ad Meaning: Helping Minds Meet 6. Nonverbal Communication: Silent Language Speaks 7. Listening and Critical Thinking Part Two: INTERPERSONAL COMMUNICATION 8. Understanding Relationships 9. Person to Person: Relationships in Context 10. Interviewing: From Both Sides of the Desk Part Three: COMMUNICATING IN THE SMALL GROUP 11. Groups and Teams: Decision Making and Problem Solving 12. Leading Others and Resolving Conflict Part Four: COMMUNICATING TO THE PUBLIC 13. The Speaker and the Audience: The Occasion and the Subject 14. Developing Your Speech: Supporting Your Ideas 15. Designing Your Speech: Organizing Your Ideas 16. Delivering Your Speech: Presenting Your Ideas 17. Informative Speaking 18. Persuasive Speaking Appendix: Mass Communication and Media Literacy

NEW

HUMAN COMMUNICATION 3rd Edition

Judy C Pearson, North Dakota State University-Fargo Paul E Nelson, North Dakota State University-Fargo Scott Titsworth, Ohio University-- Athens Lynn Harter, Ohio University--Athens 2008 / 512 pages ISBN-13: 978-0-07-338501-3 / MHID: 0-07-338501-8 Available: September 2007 Website: http://www.mhhe.com/pearson3 The third edition of Human Communication is an engaging reflection of the contemporary field of communication studies. The authors' writing mantra ("Make It Smart; Keep It Real") leads to a text that strikes a practical balance of definitive content and everyday application. To "make it smart," the authors read hundreds of articles from mainstream communication journals. To "keep it real," the authors

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synthesized their findings so that they resonate with the challenges and goals of today's typical basic course. Every chapter features skill-building, critical thinking, innovative pedagogy, 21st century examples, and lively writing that is respectful of the student reader.

· Updated coverage on contemporary communication research including a discussion of the communication skills that employers seek (Ch. 1); a discussion of ethnic, racial, and social influences on language (Ch. 3); multicultural examples of nonverbal communication (Ch. 4); research on gender/sex differences in listening (Ch. 5); a section on the nature of friendships including Rawlin's theory (Ch. 6); a discussion of how to respond to illegal and inappropriate job interview questions (Ch. 8); and new student presentations with explanatory side notes in informative (Ch. 14) and persuasive speaking (Ch. 15). · Interviewing and Communicating at Work, previously in separate chapters, now have been combined into one chapter, (8) Workplace Communication focusing on the practical skills students will need as they transition from college to the workplace. · Mediated Communication and Media Literacy (formerly Chapter 11) is now on the book's Online Learning Center website, www.mhhe.com/pearson3. · The new chapter opening vignettes deal with contemporary/ real issues that will appeal to students including, the controversy over the use of Native American and other racially linked mascots; the controversy surrounding Michael J. Fox's commercials on stem cell research and the nonverbal imagery accompanying his message; and social networking website like MySpace and Facebook raise questions related to issues surrounding friendship and interpersonal communication. · New ESL coverage in each chapter provides a number of tips to help students bridge language and cultural barriers including, ways ESL speakers can adapt their nonverbal behaviors; crosscultural friendships and romantic relationships; cross-cultural skills in the workplace; cultural differences and group dynamics; topic selection for ESL speakers · New end-of-chapter Review and Study Guide includes 10 multiple choice and 2 Critical Thinking Questions for each chapter to help students test their understanding of the key chapter concepts.

NEW

HUMAN COMMUNICATION PRINCIPLES AND CONTEXTS 11th Edition

Stewart L Tubbs, Eastern Michigan University Sylvia Moss 2008 / 640 pages ISBN-13: 978-0-07-338498-6 / MHID: 0-07-338498-4 Available: December 2007 Website: http://www.mhhe.com/tubbsmoss11 Intended for the introductory communication concepts course, this text focuses on the principles and contexts of communication studies. The award-winning authors link theory and research with fundamental concepts and create plentiful opportunities for students to apply their understanding and develop useful communication skills. Their exposition is seasoned with intriguing case studies and stimulating examples drawn from contemporary life. In addition, Tubbs and Moss show a true sensitivity to diversity--a reflection of their professional interests in gender and cultural issues. NEW TO THIS EDITION

· Conflict: New sections on ethnic conflict management (Chapter 6) and an expansion of our treatment of conflict as it relates to business communication. · Relationships: Expanded coverage of relationships includes new sections on minimal daters and online dating including research on singles; and a new section on lying and deception in close relationships (Chapter 8); a new section on selfdisclosure and self-presentation in Internet dating; new material on our expectations in close relationships; and on marriage and cohabitation (Chapter 9). · The Verbal Message: Coverage of recent controversies in the media regarding celebrities and offensive language; slang; and expanded coverage on language and sexism (Chapter 3). · Ethics: Expanded material on ethical decision making; privacy and disclosure; the complexities of leaks; and the implications of lying (Chapter 7). The cases of outed CIA agent Valerie Plame and nuclear scientist Wen Ho Lee are discussed. · Intercultural Communication: Expanded treatment of intercultural understanding; as well as new research on cultural identity, ethics, and values (Chapter 10). · Chapter 13 on public communication has new examples from the 2008 presidential race including Joe Biden, Barack Obama and Mitt Romney, speaking tips from experts, and the implications of the high demand for top public speakers such as Bill Clinton, at $250,000 a speech to Dana Carvey at $75,000. Also new to this edition is information on the use of improvisational training to help speakers and effective use of humor in speeches. · Up-to-date coverage in Chapter 15, "Mass Communication and the New Technologies," features a new section on agenda setting and an expanded discussion of framing. New material on media consolidation now includes a media map. This chapter also includes an extensive discussion of presidential and congressional elections and whether voting choices are influenced by the various media. There is also a new Issues in Communication box on political satire, news, and spin. There are new research findings on how Americans use the Internet as well as new sections on video games and on cell phones. The

NEW TO THIS EDITION

CONTENTS

Part One: FUNDAMENTALS OF HUMAN COMMUNICATION 1. Introduction to Human Communication 2. Perception, Self and Communication 3. Language and Meaning 4. Nonverbal Communication 5. Listening anf Critical Thinking Part Two: COMMUNICATION CONTEXTS 6. Interpersonal Communication 7. Intercultural Communication 8. Workplace Communication 9. The Dynamics of Small Group Communication Part Three: FUNDAMENTALS OF PUBLIC PREPARATION AND DELIVERY 10. Topic Selection and Audience Analysis 11. Source Credibility and Using Evidence 12. Organizing Your Presentation 13. Delivery and Visual Resources 14. Informative Presentations 15. Persuasive Presentations SPEAKING:

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discussion of social networks such as MySpace.com is new to this edition, and there are new research findings on the complex issue of whether the Internet affects social relationships.

CONTENTS

Part I. FUNDAMENTALS OF COMMUNICATION STUDIES 1. Human Communication 2. Perception, Self, and Communication 3. Verbal Communication 4. Nonverbal Communication 5. Listening and Critical Thinking Part II. COMMUNICATION CONTEXTS 6. Interpersonal Communication: Couples, Teams, Cultures 7. Intercultural Communication 8. Interviewing 9. The Dynamics of Small-Group Communication 10. Communication at Work 11. Mediated Communication and Media Literacy Part III. FUNDAMENTALS OF PUBLIC SPEAKING: PREPARATION AND DELIVERY 12. Communication Apprehension and Source Credibility 13. Topic Selection and Audience Analysis 14. Finding Information 15. Organizing Your Presentation 16. Delivery and Visual Resources 17. Informative Presentations 18. Persuasive Presentations

CONTENTS

Part One: PRINCIPLES 1. The Process of Human Communication 2. Person Perception 3. The Verbal Message 4. The Nonverbal Message 5. Listening 6. Conflict and Negotiation 7. Ethics and Communication 8. Relationships in Process Part Two: Contexts 9. Interpersonal Communication 10. Intercultural Communication 11. Interviewing 12. Small-Group Communication 13. Public Communication 14. Organizational Communication 15. Mass Communication and the New Technologies Glossary References Credits Indexes Name Index Subject Index

International Edition

HUMAN COMMUNICATION: PRINCIPLES AND CONTEXTS 10th Edition

Stewart L. Tubbs, Eastern Michigan University and Sylvia Moss, Professional Writer, New York 2006 / Softcover / 608 pages ISBN-13: 978-0-07-298833-8 / MHID: 0-07-298833-9 ISBN-13: 978-0-07-110832-4 / MHID: 0-07-110832-7 [IE] ISBN-13: 978-0-07-325199-8 / MHID: 0-07-325199-2 (with Power Web Bi, MP) Available: June 2005 Intended for the introductory communication concepts course, this text focuses on the principles and contexts of communication studies. The award-winning authors link theory and research with fundamental concepts and create plentiful opportunities for students to apply their understanding and develop useful communication skills. Their exposition is seasoned with intriguing case studies and stimulating examples drawn from contemporary life. In addition, Tubbs and Moss show a true sensitivity to diversity--a reflection of their professional interests in gender and cultural issues. CONTENTS

1. The Process of Human Communication 2. Person Perception 3. The Verbal Message 4. The Nonverbal Message 5. Listening 6. Conflict and Negotiation 7. Ethics and Communication 8. Relationships in Process

International Edition

HUMAN COMMUNICATION 2nd Edition

Judy C. Pearson & Paul E. Nelson, North Dakota State U-Fargo

Scott Titsworth & Lynn Harter, Ohio University--Athens

2006 / Softcover / 496 pages ISBN-13: 978-0-07-295988-8 / MHID: 0-07-295988-6 ISBN-13: 978-0-07-319775-3 / MHID: 0-07-319775-0 (with Learning Tools Suite) ISBN-13: 978-0-07-125017-7 / MHID: 0-07-125017-4 [IE] Available: February 2005 Website: http://www.mhhe.com/pearson The second edition of Human Communication is an engaging reflection of the contemporary field of communication studies. The authors' writing mantra ("Make It Smart; Keep It Real") leads to a text that strikes a practical balance of definitive content and everyday application. To "make it smart," the authors read hundreds of articles from such mainstream communication journals as Communication Education, Communication Monographs, and Communication Studies. To "keep it real," the authors synthesized their findings so that they resonate with the challenges and goals of today's typical basic course. Every chapter features skill-building, critical thinking, innovative pedagogy, 21st century examples, and lively writing that is respectful of the student reader. Human Communication, Second Edition, is also a complete learning package that integrates the text and a variety of media components, including a companion Online Learning Center, a student CD-ROM, and an extensive collection of original videos series.

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Part Two: CONTEXTS 9. Interpersonal Communication 10. Intercultural Communication 11. Interviewing 12. Small-Group Communication 13. Public Communication 14. Organizational Communication 15. Mass Communication and the New Technologies

Interpersonal Communication

NEW

BRIDGES NOT WALLS: A BOOK ABOUT INTERPERSONAL COMMUNICATION 10th Edition

John Stewart, University of Dubuque 2009 / 736 pages ISBN-13: 978-0-07-338499-3 / MHID: 0-07-338499-2 Available: March 2008 Through fifty scholarly and popular readings, this anthology examines a broad range of topics, drawing from such various disciplines as communication, philosophy, social science, and psychology. The thought-provoking articles discuss the nature of interpersonal contact, connections between verbal and nonverbal cues, person perception and social intelligence, listening, identity management, interpersonal ethics, types of love, transformational conflict management, and diversity. The new ninth edition features 23 new readings, including new content related to the dark side of communication (power, deception, betrayal, and harassment). NEW TO THIS EDITION

· Chapter 2 includes an updated definition of communication and interpersonal communication, and a new reading by John Stewart, "Communicating and Interpersonal Communicating." · Chapter 6 includes updated treatment of "exhaling" or "expressing/disclosure," with an emphasis on expression as a defense against abuse. New readings include John Gottman's "Putting Feelings into Words" and Beverly Engel's "Confronting Abusive Relationships." · New treatments of listening include Kay Lindahl's "What Is Listening?", Karen Kissel Wegela's "Being a Good Listener," and John Gottman's "Above All, Just Listen." · Chapter 9 provides significantly enhanced treatment of interpersonal power, including several new readings: R. Greene's "The 48 Laws of Power," Bill Wilmot and Joyce Hocker's "Power: The Structure of Conflict," and a discussion of toxic power--Patricia Evans' "Children and Verbal Abuse." · Chapter 12, "Promoting Dialogue," now clarifies the notion of dialogue and includes Sheila McNamee and Kenneth Gergen's "Relational Responsibility and Dialogue," William Isaacs' "Dialogue," and Rick Ross' "Skillful Discussion." · Chapters 3 and 11 include expanded illustrations of intercultural communication, with readings by Pu Yee Beryl Tsang ("There's a White Man in My Bed: Scenes from an Interracial Marriage") and Richard Rodriguez ("Hispanic"). · Expanded coverage of communication with intimate partners includes long-distance relationships and relationships in cyberspace. New readings include Joyce Arditti and Melissa Kauffman's "Staying Close When Apart: Intimacy and Meaning in Long-Distance Dating Relationships" and Alvin Cooper and Leda Sportolari's "Romance in Cyberspace: Understanding Online Attraction."

International Edition

COMMUNICATING EFFECTIVELY WITH FREE STUDENT CD-ROM AND POWERWEB 7th Edition

Saundra Hybels, deceased and Richard L. Weaver II 2004 / 576 pages ISBN-13: 978-0-07-288165-3 / MHID: 0-07-288165-8 ISBN-13: 978-0-07-121723-1 / MHID: 0-07-121723-1 [IE] Website: www.mhhe.com/hybels7 CONTENTS

Part I: BASIC PRINCIPLES OF COMMUNICATION Chapter 1. The Communication Process Chapter 2. Self,Perception, and Communication Chapter 3. Intercultural Communication Chapter 4. Listening Chapter 5. Verbal Communication Chapter 6. Nonverbal Communication Part II: INTERPERSONAL COMMUNICATION Chapter 7. Interpersonal Relationships Chapter 8. Evaluating and Improving Relationships Chapter 9. Communicating at Work Part III: COMMUNICATING IN GROUPS Chapter 10. Small Groups: Characteristics Chapter 11. Group Leadership, Participation and Conflict Management Part IV: COMMUNICATING IN PUBLIC Chapter 12. Getting Started Chapter 13. Finding Speech Material Chapter 14. Organizing and Outlining the Speech Chapter 15. Delivering the Speech Chapter 16. The Informative Speech Chapter 17: The Persuasive Speech Appendix: Mass Communication and Media Literacy

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Interpersonal Conflict

INTERPERSONAL CONFLICT 7th Edition

William W. Wilmot, University Of Montana and Joyce L. Hocker 2007 / Softcover / 384 pages ISBN-13: 978-0-07-313554-0 / MHID: 0-07-313554-2 Available: October 2005 Website: http://www.mhhe.com/wilmot7 Written for courses such as Communication and Conflict, Interpersonal Conflict, Conflict Management, Conflict and Negotiation, and Conflict in Personal Relationships, this textbook examines the central principles of effective conflict management in a wide variety of contexts--from romantic relationships to the workplace. Its combination of up-to-date research and examples gives students theoretical as well as a practical foundation in conflict management. CONTENTS

Preface Acknowledgements Part One: CONFLICT COMPONENTS Chapter 1: The Nature of Conflict Chapter 2: Perspectives on Conflict Chapter 3: Interests and Goals Chapter 4: Power: The Structure of Conflict Chapter 5: Styles and Tactics Part Two: INTERVENTION Chapter 6: Assessing Conflicts Chapter 7: Moderating Your Conflicts Chapter 8: Negotiating for Mutual Gains Chapter 9: Third-Party Intervention Chapter 10: Mending the Broken Branch: Forgiveness and Reconciliation Chapter 11: Preventing Destructive Conflict Appendix References Name Index Subject Index

Communicating in Groups offers a concise, step-by-step introduction to the theory and practice of small group communication, and teaches students to develop and apply critical thinking in group problem solving. With the firm belief that group participation can be an uplifting and energizing experience, authors Kathy Adams and Gloria Galanes give students the tools they will need in order to achieve this outcome. Research and theory are presented with a focus on what is important to students--understanding their group experiences and making them effective communicators. NEW TO THIS EDITION

· Stronger integration of text material and tables · New material on creativity in Chapter 5, "Creative and Critical Thinking in the Small Group" · Stronger demonstration of P-MOPS as a flexible procedure for problem solving, in Chapter 6, "Group Problem-Solving Procedures" · New material on punctuated equilibrium as well as new examples of the way technology affects traditional roles in groups, in Chapter 7, "Becoming a Group" · New material on the role of gender and group processes, in Chapter 8, "Celebrating Diversity in the Small Group" · A wealth of new exercises, case studies, and examples throughout · Content related to leadership now consolidated within Chapter 10, "Applying Leadership Principles"

International Edition

EFFECTIVE GROUP DISCUSSION: THEORY AND PRACTICE 12th Edition

Gloria J. Galanes, Southwest Missouri State University, Katherine L. Adams, California State University, Fresno and John K. Brilhart, (Emeritus) University of Nebraska, Omaha 2007 / Softcover / 512 pages ISBN-13: 978-0-07-313523-6 / MHID: 0-07-313523-2 ISBN-13: 978-0-07-110660-3 / MHID: 0-07-110660-X [IE] Available: June 2006 Website: http://www.mhhe.com/galanes12 Combining the most recent research findings with practical tools students need to become productive group members, this leading text covers secondary groups of all kinds: work groups, committees, task forces, self-directed work teams, and other small groups whose objectives include finding solutions to problems, producing goods, and creating policies. Gloria Galanes brings to this edition a vast knowledge of computermediated group communication and culture. CONTENTS

Brief Table of Contents Part I: FOUNDATIONS OF COMMUNICATING IN GROUPS Chapter 1. The Small Groups in Everyone's Life Chapter 2. Human Communication Processes in Small Groups Chapter 3. Verbal and Nonverbal Messages in Small Group Communication Chapter 4. The Small Group as a System Part II: DEVELOPING THE GROUP Chapter 5. Diversity and the Effects of Culture Chapter 6. The Members and their Roles

Small Group Communication

NEW

COMMUNICATING IN GROUPS: APPLICATIONS AND SKILLS 7th Edition

Katherine L Adams, California State University--Fresno Gloria J Galanes, Missouri State University 2009 / 384 pages ISBN-13: 978-0-07-338500-6 / MHID: 0-07-338500-X Available: March 2008

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Part III: OBSERVING AND EVALUATING GROUPS Chapter 7. Tools for Assessment and Evaluation Part IV: SMALL GROUP THROUGHPUT PROCESSES Chapter 8. Communication and Group Culture: Tensions, Fantasy, Socialization, Norms, and Climate Chapter 9. Perspectives on Leadership in Small Groups Internal Appendix: Preparing for Problem-Solving Discussions: Informational Resources for the Small Group Part V: IMPROVING GROUP OUTPUTS Chapter 10. Problem Solving and Decision Making 1: Defining a Problem, Finding and Evaluating Options Chapter 11. Problem Solving and Decision Making II: Deciding and Implementing Chapter 12. Managing Conflict in the Small Group Chapter 13. Guidelines for Effective Group Leaders Appendix A: Making Public Presentations of the Group's Output Glossary Author Index Subject Index

Business Communication

NEW

International Edition

COMMUNICATING AT WORK: PRINCIPLES AND PRACTICES FOR BUSINESS AND THE PROFESSIONS 9th Edition

Ronald B Adler, Santa Barbara City College Jeanne Marquardt Elmhorst, Central New Mexico Community College

A SYSTEMS APPROACH TO SMALL GROUP INTERACTION WITH STUDENT CD-ROM AND POWERWEB 9th Edition

Stewart L. Tubbs, Eastern Michigan University 2007 / Softcover with CDROM ISBN-13: 978-0-07-322871-6 / MHID: 0-07-322871-0 Available: November 2005 Website: http://www.mhhe.com/tubbs9 The only book that integrates all important small group topics into a single comprehensive conceptual model, this text pioneered the systems approach for the group communication course. Each chapter begins with a brief preview, followed by a glossary of terms and a real life case study; the chapter text material is followed by several experiential exercises for skill development and two original readings. The new edition has been extensively updated and revised, with new information on virtual teams and streamlined exercises at the end of each chapter. CONTENTS

Chapter 1. What is Small Group Interaction? Chapter 2. Communication Processes Chapter 3. Relevant Background Factors Chapter 4. Group Circumstances and Structure Chapter 5 Leadership and Social Influence Processes Chapter 6. Decision-Making Processes Chapter 7. Conflict Management Chapter 8. Consequences Chapter 9: Small Group Presentations to an Audience Chapter 10: Observing Group Process Glossary References Credits Index

2008 / 600 pages ISBN-13: 978-0-07-351188-7 / MHID: 0-07-351188-9 (No Selling Rights) ISBN-13: 978-0-07-110182-0 / MHID: 0-07-110182-9 [IE] Available: October 2006 Website: http://www.mhhe.com/adler9 The leading text in business communication, Communicating at Work takes a pragmatic approach that features a strong multicultural focus, a heavy emphasis on effective presentations, and a pedagogical program designed to encourage group activities and skill building. Its combination of clear writing and effective use of tables makes this text an excellent teaching tool. The ninth edition provides coverage of new pedagogy, key new topics and an expansion of other important concepts including sources of on-the-job conflict, how to use informational interviews for career advancement, and stages in group problem-solving.

· New chapter lineup: the coverage of presentational speaking offers more useful information. A separate chapter (14) now focuses exclusively on persuasive presentations, reflecting the importance of influencing others in the world of business and the professions. · Chapter 1 now includes theories of organizational cultures and offers tips to students on cultivating personal networks. · Chapter 4 offers an expanded explanation of how misunderstandings are grounded in the symbolic nature of language, the benefits and dangers of using specialized business terms, the nature of more- and less powerful speech, and tips for improving nonverbal effectiveness. · Combined topics. Situational analysis and organization now are combined in a single chapter (10), so students can learn these key concepts most quickly. · New pedagogy: On Your Feet activities in every chapter get students speaking comfortably from the very beginning of the course. These activities offer an easy-to-follow framework for organizing and presenting brief talks on a variety of interesting topics that reinforce concepts from the text. · New Self-Assessments in every chapter give students a chance to assess how well they are applying the concepts. Assesments include inventories of personal communication networks, diagnoses of cultural intelligence, assessments of personal conflict style, and nonverbal presentation styles.

NEW TO THIS EDITION

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· New "Career Tip" sidebars with practical advice on a diverse array of topics including careers in communication, how to apologize effectively, finding visual aids online, and the use of video feedback to improve presentations. · Students can purchase a cost-saving alternative to their traditional printed textbook with a Zinio ebook.

both the interviewer and the interviewee. The 12th edition continues to reflect the growing sophistication with which interviewing is being approached, the ever-expanding body of research on all types of interview settings, recent interpersonal communication theory, and the effect of equal opportunity laws on interviewing practices.

· Chapter 1 includes a new quiz on what is and what is not an interview, an expanded treatment of the interview as relational, and the use of video conferencing, cell phones, and the Internet to conduct interviews. · Chapter 3 includes new materials on question types and question pitfalls. · Chapter 4 includes two additional question sequences, the diamond and the hour glass, and drawings to aid in explaining question sequences. · Chapter 5 includes expanded suggestions for respondents and a discussion of the video conference interview. · Chapter 8 includes materials on posting resumes on line, the dangers of including inappropriate materials on personal web sites and blogs, and handling rejection. · Chapter 9 includes new materials and increased emphasis on a coaching approach to performance review interviews. · Chapter 10 includes expanded treatment of ethics and credibility and new materials on developing reasons and arguments, while Chapter 11 includes an expanded treatment of the interviewee as consumer. · Chapter 12 includes expanded discussions of culture, relationships, and the telephone interview. · Chapter 13 includes expanded discussions of sex, age, and culture, including language barriers and the use of interpreters and the inappropriate use of baby talk and elderspeak with older patients. Updated research includes discussions of general inquiry and confirmation questions and seeker vs. nonseeker patients.

CONTENTS

Part One: BASICS OF BUSINESS AND PROFESSIONAL COMMUNICATION Strategic Case: Sundown Bakery 1. Communicating at Work 2. Communication, Culture, and Work Part Two: PERSONAL SKILLS Strategic Case: Computer Solutions 3. Listening 4. Verbal and Nonverbal Messages 5. Interpersonal Skills Part Three: INTERVIEWING Strategic Case: Platinum Sounds 6. Principles of Interviewing 7. Types of Interviews Part Four: WORKING IN GROUPS Strategic Case: Museum of Springfield 8. Working in Teams 9. Effective Meetings Part Five: MAKING EFFECTIVE PRESENTATIONS Strategic Case: Fresh Air Sports 10. Developing and Organizing the Presentation 11. Verbal and Visual Support in Presentations 12. Delivering the Presentation 13. Informative, Group, and Special-Occasion Presentations 14. Persuasive Presentations Appendix : Business Writing

NEW TO THIS EDITION

Interviewing

CONTENTS

Chapter 1. An Introduction to Interviewing Chapter 2. An Interpersonal Communication Process Chapter 3. Questions and Their Uses Chapter 4. Structuring the Interview Chapter 5. The Probing Interview Chapter 6. The Survey Interview Chapter 7. The Recruiting Interview Chapter 8. The Employment Interview Chapter 9. The Performance Interview Chapter 10. The Persuasive Interview: The Persuader Chapter 11. The Persuasive Interview: The Persuadee Chapter 12. The Counseling Interview Chapter 13. The Health Care Interview Glossary Author Index Subject Index

NEW

International Edition

INTERVIEWING: PRINCIPLES AND PRACTICES 12th Edition

Charles J Stewart, Purdue University-West Lafayette William B Cash, National Louis University-North Shore 2008 / 416 pages ISBN-13: 978- 0-07-340671-8 / MHID: 0-07-340671-6 ISBN-13: 978- 0-07-126388-7 / MHID: 0-07-126388-8 [IE] Available: October 2007 Website: http://www.mhhe.com/stewart12 The most widely-used text for the interviewing course, Interviewing: Principles and Practices offers comprehensive coverage of a wide range of interviews, as well as the most thorough treatment of the basics of interviewing (including the complex interpersonal communication process, types and uses of questions, and the structuring of interviews from opening to closing). Relevant theory is carefully integrated as a foundation for the practical aspects of interviewing--for

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Communication Theory International Edition

INTRODUCING COMMUNICATION THEORY: ANALYSIS AND APPLICATION 3rd Edition

Richard L. West, University of Southern Maine - Portland Lynn H. Turner, Marquette University 2007 / Softcover / 608 pages ISBN-13: 978-0-07-313561-8 / MHID: 0-07-313561-5 ISBN-13: 978-0-07-325219-3 / MHID: 0-07-325219-0 (with Power Web Bi-Card) ISBN-13: 978-0-07-125292-8 / MHID: 0-07-125292-4 [IE] Available: January 2006 Website: http://www.mhhe.com/west3 This text introduces the field of communication to students who may have little or no background in communication theory. Its three overriding goals are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory. CONTENTS

Preface Part One. SETTING THE STAGE Chapter 1. What Is Communication? Chapter 2. Framing Our Past and Present Chapter 3. Thinking About Theory Chapter 4. Understanding the Research Process Part Two. UNDERSTANDING THE DIALOGUE THE SELF AND MESSAGES Chapter 5. Symbolic Interaction Theory Chapter 6. Coordinated Management of Meaning Chapter 7. Cognitive Dissonance Theory Chapter 8. Expectancy Violations Theory RELATIONSHIP DEVELOPMENT Chapter 9. Uncertainty Reduction Theory Chapter 10. Social Penetration Theory Chapter 11. Social Exchange Theory Chapter 12. Relational Dialectics Theory Chapter 13. Communication Privacy Management Theory GROUPS AND ORGANIZATIONS Chapter 14. Groupthink Chapter 15. Adaptive Structuration Theory Chapter 16. Organizational Culture Theory Chapter 17. Organizational Information Theory THE PUBLIC Chapter 18. The Rhetoric Chapter 19. Dramatism Chapter 20. The Narrative Paradigm Chapter 21. Cultural Studies THE MEDIA Chapter 22. Cultivation Analysis Chapter 23. Uses and Gratifications Theory Chapter 24. Spiral of Silence Theory Chapter 25. Media Ecology Theory CULTURE AND DIVERSITY Chapter 26. Face-Negotiation Theory Chapter 27. Standpoint Theory Chapter 28. Muted Group Theory Chapter 29. Communication Accommodation Theory Part Three: CASTING NEW DIRECTIONS Chapter 30. Moving in New Directions Appendix: Defining Communication Theories

NEW

A FIRST LOOK AT COMMUNICATION THEORY 7th Edition

Em Griffin, Wheaton College 2009 / 608 pages ISBN-13: 978-0-07-338502-0 / MHID: 0-07-338502-6 Available: March 2008 Website: http://www.mhhe.com/griffin7 The most widely-used textbook for the communication theory course, A First Look at Communication Theory analyzes the major communication theories at a level that is appropriate for both lower- and upper-level courses. The 33 theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches. NEW TO THIS EDITION

· A new chapter on intimacy through computer-mediated communication discusses Joe Walther's Social Information Processing theory, a reintroduction of Elisabeth Noelle-Neumann's Spiral of silence in the media effects section, and a completely revised chapter on Marshall McLuhan's Media Ecology online at www.afirstlook.edu starting September, 2005. · Three chapters have been revised to include the work of important related theorists. They are Sandra Petronio (in Chapter 9), Brant Burleson in (Chapter 13), and Patricia Collins (in Chapter 34). · Seven chapters feature expanded content based on new work by Pearce (Coordinated Management of Meaning, Chapter 5), Burgoon (Expectancy Violations Theory, Chapter 6), Baxter (Relational Dialectics, Chapter 11), Deetz (Critical Theory, Chapter 20), Gudykunst (Anxiety/Uncertainty Management Theory, Chapter 30), Ting-Toomey, (Face-Negotiation Theory, Chapter 31), and Philipsen (Speech Codes Theory, in Chapter 32). · Two ethical reflections have been revised: Cornel West's Prophetic Pragmatism and Jurgen Habermas' Discourse Ethics. · Updated "Second Look" citations in each chapter reflect recent research.

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International Edition

A FIRST LOOK AT COMMUNICATION THEORY 6th Edition

Em Griffin, Wheaton College 2006 / 608 pages ISBN-13: 978-0-07-301018-2 / MHID: 0-07-301018-9 ISBN-13: 978-0-07-321518-1 / MHID: 0-07-321518-X (with conversations CD-Rom) ISBN-13: 978-0-07-124447-3 / MHID: 0-07-124447-6 [IE] Available: August 2005 Website: http://www.mhhe.com/griffin6 The most widely-used textbook for the communication theory course, A First Look at Communication Theory analyzes the major communication theories at a level that is appropriate for both lower- and upper-level courses. The 34 theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches. CONTENTS

Division One: Overview 1. Talk About Theory 2. Mapping the Territory 3. Weighing the Words of Symbolic Convergence Theory Division Two: Interpersonal Communication 4. Symbolic Interactionism (Mead) 5. Coordinated Management of Meaning (Pearce & Cronen) 6. Expectancy Violations Theory (Burgoon) 7. Interpersonal Deception Theory (Buller & Burgoon) 8. Social Penetration Theory (Altman & Taylor) 9. Uncertainty Reduction Theory (Berger) 10. Social Information Processing (Walther) 11. Relational Dialectics (Baxter & Montgomery) 12. The Interactional View (Watzlawick) 13. Constructivism (Delia) 14. Social Judgment Theory (Sherif) 15. Elaboration Likelihood Model (Petty & Cacioppo) 16. Cognitive Dissonance Theory (Festinger) Division Three: Group and Public Communication 17. Functional Perspective on Group Decision Making (Hirokawa & Gouran) 18. Adaptive Structuration Theory (Poole) 19. Information Systems Approach to Organizations (Weick) 20. Cultural Approach to Organizations (Geertz & Pacanowsky) 21. Critical Theory of Communication Approach to Organizations (Deetz) 22. The Rhetoric (Aristotle) 23. Dramatism (Burke) 24. Narrative Paradigm (Fisher) Division Four: Mass Communication 25. Semiotics (Barthes) 26. Cultural Studies (Hall) 27. Cultivation Theory (Gerbner) 28. Agenda-Setting Theory (McCombs & Shaw) 29. Spiral of Silence (Noelle-Neumann) Division Five: Cultural Context 30. Anxiety/Uncertainty Management Theory (Gudykunst) 31. Face-Negotiation Theory (Ting-Toomey) 32. Speech Codes Theory (Philipsen) 33. Genderlect Styles (Tannen) 34. Standpoint Theory (Harding & Wood) 35. Muted Group Theory (Kramarae) Division Six: Integration 36. Order Out of Chaos

International Edition

COMMUNICATION THEORIES: PERSPECTIVES, PROCESSES AND CONTEXTS 2nd Edition

Katherine Miller, Texas A&M University ­ College Station 2005 / 352 pages / Hardcover ISBN-13: 978-0-07-293794-7 / MHID: 0-07-293794-7 ISBN-13: 978-0-07-123835-9 / MHID: 0-07-123835-2 [IE] Website: www.mhhe.com/miller2 CONTENTS

Part I. PERSPECTIVES ON COMMUNICATION THEORY 1. Conceptual Foundations: What Is Communication? 2. Philosophical Foundations: What Is Theory? 3. Post-Positivist Approaches on Theory Development 4. Interpretive Approaches on Theory Development 5. Critical Approaches on Theory Development Part II. THEORIES OF COMMUNICATION PROCESSES 6. Theories of Symbolic Organization 7. Theories of Message Production 8. Theories of Message Processing 9. Theories of Discourse and Interaction 10. Theories of Communication in Developing Relationships 11. Theories of Communication in Developed Relationships Part III. THEORIES OF COMMUNICATION CONTEXTS 12. Theories of Organizational Communication 13. Theories of Small Group Communication 14. Theories of Media Processing and Effects 15. Theories of Media and Society 16. Theories of Culture and Communication

Research Methods International Edition

INTRODUCTION TO COMMUNICATION RESEARCH 3rd Edition

John Reinard, California State University--Fullerton 2001 / 480 pages ISBN-13: 978-0-07-235869-8 / MHID: 0-07-235869-6 ISBN-13: 978-0-07-118867-8 / MHID: 0-07-118867-3 [IE] Website: http://www.mhhe.com/socscience/comm/ reinard3 CONTENTS

Section I INTRODUCTION TO THE FIELD Chapter 1. The Role of Research in Communication Chapter 2. Communication Research Problems and Hypotheses Section II: UNDERSTANDING RUDIMENTS OF RESEARCH REASONING Chapter 3. Conceptualizations in Communication Research Chapter 4. Using Communication Research Sources Chapter 5. Communicating Communication Research: Constructing and Assessing Research

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Section III: DESIGN OF RESEARCH Chapter 6. Conducting Textual and Content Analyses Chapter 7. Participant Observation Research Chapter 8. Measurement in Communication Research Chapter 9. Design of Descriptive Empirical Research in Communication Chapter 10. Design of Experimental Research in Communication Chapter 11. Sampling Section IV: STATISTICAL ANALYSIS OF DATA Chapter 12. Descriptive Statistics Chapter 13. Introductory Inferential Statistical I: Hypothesis Testing with Two Means Chapter 14. Introductory Inferential Statistical II: Beyond Two Means Appendices: Using Computers to Analyze Data: SPSS Using Computers to Analyze Data: EXCEL Glossary Tables: Normal curve, t, F, chi square Index of Names Index of Topics

Persuasion International Edition

PERSUASION IN THE MEDIA AGE WITH POWERWEB 2nd Edition

Timothy Borchers, Minnesota State University Moorhead 2005 / Softcover with Access Card ISBN-13: 978-0-07-299337-0 / MHID: 0-07-299337-5 (No Selling Right) ISBN-13: 978-0-07-111406-6 / MHID: 0-07-111406-8 [IE with PowerWeb] Available: May 2004 Website: www.mhhe.com/borchers2 CONTENTS

Part I: CONCEPTS OF PERSUASION 1. Persuasion in Contemporary Society 2. Theories of Persuasion 3. Persuasion and Ethics in the Media Age Part II: VARIABLES OF PERSUASION 4. Media Influences on Persuasion 5. Audiences and Attitudes 6. Persuasion and Visual Images 7. Persuasion and Language 8. Persuasion and Culture 9. The Persuasiveness of the Source 10. The Reasoning Process 11. Motivational Appeals Part III: CONTEXTS AND APPLICATIONS OF PERSUASION 12. Political Persuasion and Persuasive Movements 13. Advertising 14. Interpersonal Persuasion 15. Creating Persuasive Presentations References

Voice & Diction International Edition

SPEAKING CLEARLY 6th Edition

Jeffrey C. Hahner, Martin A. Sokoloff, and Sandra L. Salisch, Pace University 2002 / Softcover / 416 pages ISBN-13: 978-0-07-248696-4 / MHID: 0-07-248696-1 ISBN-13: 978-0-07-113046-2 / MHID: 0-07-113046-2 [IE with CD] CONTENTS

Part One: INTRODUCTION TO SPEECH COMMUNICATION Chapter 1: Introduction Chapter 2: Dealing with Nervousness Chapter 3: The Speech Process Chapter 4: The Sounds of American English Part Two: DICTION Chapter 5: Improving Diction: The Basics Chapter 6: The Consonants: Plosives Chapter 7: The Consonants: Fricatives Chapter 8: The Consonants: Nasal, Glides, Lateral, Affricates Chapter 9: The Vowels and Diphthongs Part Three: VOICE Chapter 10: Voice Production Chapter 11: Vocal Expressiveness Appendix A: Pronunciation Guide Appendix B: Guide to Foreign Accents Appendix C: Diagnostic Materials and Speech Checklists Glossary Index

Intercultural Communication

NEW

International Edition

EXPERIENCING INTERCULTURAL COMMUNICATION: AN INTRODUCTION 3rd Edition

Judith N Martin, Arizona State University--Tempe Thomas K Nakayama, Arizona State University--Tempe

2008 / 408 pages ISBN-13: 978-0-07-340668-8 / MHID: 0-07-340668-6 (No Selling Rights) ISBN-13: 978-0-07-125931-6 / MHID: 0-07-125931-7 [IE] Available: March 2007

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Website: http://www.mhhe.com/experiencing3 This introductory text covers the core concepts of intercultural communication and offers students a basic skill-building framework designed to be used every day for communicating across cultures. By using the "building blocks" of the framework in different ways, students will understand the complexities of intercultural interaction and learn about other cultures as well as their relationships with their own culture. NEW TO THIS EDITION

· Extended discussion of how religious differences can lead to intercultural conflict. · New coverage on religious institutions like churches and synagogues and how they can facilitate or discourage conflict resolutions and how these same institutions can support or discourage intercultural relationships. · Discusses the ongoing debates between various ethnic, racial and socioeconomic groups regarding U. S. immigration policies. · Covers the global challenges of educating immigrantsand exploration of the impacts of the language barriers to health services in intercultural contexts. · Updated discussion and statistics concerning the technological "digital divide" · Expanded coverage of the role of culture and computer-mediated communication--in new material addressing online intercultural work teams and online intercultural relationship · Expanded discussion of how prejudice and discrimination works in our everyday conversations: the problem of striving for "color-blindedness" · Identification of specific nonverbal behaviors that communicate prejudice. · Extended discussion of how prejudice and discrimination is expressed in business contexts · Discusses the ethical responsibilities that come with intercultural knowledge · Discusses how intercultural learning is not just transformative for the individual, but should also benefit the larger society and other cultural groups in our increasingly inter-dependent world. · Expanded definition of culture to include the affective, or "feeling" aspect of culture. Part IV: INTERCULTURAL COMMUNICATION IN APPLIED SETTINGS Chapter 10: Intercultural Communication in Tourism Contexts Chapter 11: Intercultural Communication and Business Chapter 12: Intercultural Communication and Education Chapter 13: Intercultural Communication and Health Care Glossary Credits Index

International Edition

INTERCULTURAL COMMUNICATION IN CONTEXTS 4th Edition

Judith N. Martin & Thomas K. Nakayama, Arizona State University--Tempe 2007 / Softcover / 512 pages ISBN-13: 978-0-07-313527-4 / MHID: 0-07-313527-5 ISBN-13: 978-0-07-110703-7 / MHID: 0-07-110703-7 [IE] Available: July 2006 Website: http://www.mhhe.com/martin4 This text addresses the core issues and concerns of intercultural communication by integrating three different perspectives: the social psychological, the interpretive, and the critical. The dialectical framework, integrated throughout the book, is used as a lens to examine the relationship of these research traditions. This text is unique in its emphasis on the importance of histories, popular culture, and identities. CONTENTS

Part I. FOUNDATIONS OF INTER CULTURAL COMMUNICATION Chapter 1. Why Study Intercultural Communication? Chapter 2. The History of the Study of Intercultural Communication Chapter 3. Culture, Communication, Context, and Power What is Culture? Chapter 4. History Part II. INTERCULTURAL COMMUNICATION PROCESSES Chapter 5. Identity Part III. INTERCULTURAL COMMUNICATION APPLICATIONS Chapter 8. Understanding Intercultural Transitions Thinking Dialectically about Intercultural Transitions Chapter 9. Popular Culture and Intercultural Communication Chapter 10. Culture, Communication, and Intercultural Relationships Chapter 11. Culture, Communication, and Conflict Chapter 12. The Outlook for Intercultural Communication

CONTENTS

Preface Part I: FOUNDATIONS OF INTERCULTURAL COMMUNICATION Chapter 1: Studying Intercultural Communication Chapter 2: Intercultural Communication: Building Blocks and Barriers Chapter 3: History and Intercultural Communication Chapter 4: Identity and Intercultural Communication Part II: INTERCULTURAL COMMUNICATION PROCESSES Chapter 5: Verbal Issues in Intercultural Communication Chapter 6: Nonverbal Communication Issues Part III: INTERCULTURAL COMMUNICATION IN EVERYDAY LIFE Chapter 7: Popular Culture and Intercultural Communication Chapter 8: Culture, Communication, and Conflict Chapter 9: Intercultural Relationships in Everyday Life

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International Edition

COMMUNICATING WITH STRANGERS: AN APPROACH TO INTERCULTURAL COMMUNICATION 4th Edition

William Gudykunst, California State University--Fullerton and Young Yun Kim, University of Oklahoma--Norman 2003 / Softcover / 448 pages ISBN-13: 978-0-07-232124-1 / MHID: 0-07-232124-5 ISBN-13: 978-0-07-119537-9 / MHID: 0-07-119537-8 [IE] CONTENTS

Preface Part One: CONCEPTUAL FOUNDATIONS Chapter 1: Introduction Conceptualizing Communication Conceptualizing Culture Differentiating Terminology Plan for the Book Summary Study Questions Suggested Reading Chapter 2: An Approach to the Study of Intercultural Communication The Concept of the Stranger Intergroup and Interpersonal Behavior Anxiety/Uncertainty Management An Organizing Model for Studying Interpersonal Communication Summary Study Questions Suggested Reading Part Two: INFLUENCES ON THE PROCESS OF COMMUNICATING WITH STRANGERS Chapter 3: Cultural Influences on the Process Individualism-Collectivism Hofstede's Dimensions of Cultural Viability Kluckhohn and Strodtbeck's Value Orientations Parsons 'Pattern Variables Structural Tightness Cultural Communication Summary Study Questions Suggested Reading Chapter 4: Sociocultural Influences on the Process Membership in Social Groups The Nature of Social Identities Social Identities Influencing Our Communication with Strangers Identity Negotiation in Intergroup Encounters Summary Study Questions Suggested Reading Chapter 5: Psychocultural Influences on the Process The Nature of Expectations Stereotypes Intergroup Attitudes Changing Our Expectations of Strangers Summary Study Questions Suggested Reading Chapter 6: Environmental Influences on the Process Physical Environment The Situation Situational Norms and Rules Psychological Environment Summary Study Questions Suggested Reading Part Three: INTERPRETING AND TRANSMITTING MESSAGES Chapter 7: Interpreting Messages Perceptual Processes Making Attributions Cognitive Styles Patterns of Thought Summary Study Questions Suggested Reading Chapter 8: Transmitting Verbal Messages The Nature of Language Cultural Variations in Language Usage Cultural Variations in Verbal Messages Language Usage in Communicating with Strangers Summary Study Questions Suggested Reading Chapter 9: Transmitting Nonverbal Messages The Nature of Nonverbal Communication Cross-Cultural Variability in Nonverbal Messages Nonverbal Cues in Communicating with Strangers Summary Study Questions Suggested Reading Part Four: INTERACTING WITH STRANGERS Chapter 10: Effective Communication with Strangers Defining Effective Communication and Competence Approaches to the Study of Effective Communication Components of Perceived Competence Summary Study Questions Suggested Reading Chapter 11: Managing Conflict and Negotiating Face The Nature of Conflict Cultural and Ethnic Differences in Managing Conflict Face and Facework FaceNegotiation Theory Intergroup Conflict Summary Study Questions Suggested Reading Chapter 12: Developing Relationships with Strangers Universal Aspects of Relationships Cross-Cultural Variations in Interpersonal and Romantic Relationships The Development of Interpersonal Relationships with Strangers Romantic Relationships with Strangers Summary Study Questions Suggested Reading Chapter 13: Adapting to New Cultures Cross-Cultural Adaptation Factors Influencing Adaptive Communication Adaptation and Psychological Health Summary Study Questions Suggested Reading Chapter 14: Becoming Intercultural Encountering Different Cultures The Process of Intercultural Transformation Intercultural Personhood Promoting Intercultural Growth Summary Study Questions Suggested Reading Chapter 15: Community Through Diversity Walking a Narrow Ridge Characteristics of Community Community and Public Life Civic Engagement Ethical Aspects in Building Community with Strangers Principles of Community Building Summary Study Questions Suggested Reading References

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Contents / 2008­2009 NEW Titles

Mass Communication ~ Contents

Introduction to Electronic Media............................................. 24 Introduction to Mass Communication ..................................... 20 Introduction to Mass Communication ­ Readers ..................... 22 Media Effects .......................................................................... 24 Media Writing ........................................................................ 25

2009 New Title

ALEXANDER Taking Sides: Clashing Views in Mass Media and Society, 10e ..................................................................... 22 ISBN-13: 978-0-07-351524-3 / MHID: 0-07-351524-8

2008 New Title

GORHAM Annual Editions: Mass Media 07/08, 14e ......................... 23 ISBN-13: 978-0-07-331672-7 / MHID: 0-07-331672-5 RODMAN Mass Media in a Changing World with Media World DVD, 2e ........................................................................... 20 ISBN-13: 978-0-07-334299-8 / MHID: 0-07-334299-8

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Mass Communication

Introduction to Mass Communication

· There are new sections on photojournalism and on the art of magazine covers in Chapter 5. In Chapter 6, a new "Close-Up on Industry" about the "Producer" job title explains the controversy following the 2006 Best Picture Academy Award for Crash. In Chapter 7, a new section on Royalties and Performance Rights Organizations helps to clarify that area of the recording industry. Chapter 8 contains new material on public broadcasting, and a new Close-Up on Industry on the commercialization of public radio. A new section in Chapter 9 examines the significance of public access channels. · New Close-Ups in Chapter 10 look at the impact of Google, in all its ramifications, and at the controversy surrounding online predators. Another new section in Chapter 10 deals with online commercialism versus public service, including a discussion of such issues as Community Wi-Fi and Net Neutrality, and the chapter ends with an expanded discussion about the reliability of online information. Chapter 12 has new material on the use of video news releases as "fake news," and Chapter 13 includes new material on product placement as an advertising strategy. Even the history sections are updated, such as the new section on how early television changed family life in Chapter 9.

NEW

MASS MEDIA IN A CHANGING WORLD WITH MEDIA WORLD DVD 2nd Edition

George Rodman, Brooklyn College 2008 ISBN-13: 978-0-07-334299-8 / MHID: 0-07-334299-8 ISBN-13: 978-0-07-722453-0 / MHID: 0-07-722453-1 (with Media Enhanced Edition) This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. NEW TO THIS EDITION

· Mass Media in a Changing World is noted for being the most current mass media text on the market. The second edition includes such recent newsworthy topics as: ­ A meditation on the new generation of young people who have grown up in a digital world, examining how it has shaped them and prepared them to shape the world of the future (Chapter 1). · An analysis of the crisis faced by the newspaper industry as news and advertisers move online (Chapter 2). · An analysis of the similar crisis faced by movie theater owners as new media transforms movies from a big-screen theatrical event to a small-screen home and mobile experience (Chapter 6). · An analysis of the social significance of the huge popularity of the social networking sites such as MySpace and Facebook (Chapter 10). · A look into the significance of Katie Couric's ascendancy to the solo anchor position at CBS Evening News (Chapter 11). · An examination of the public relations aspect of the ongoing national debate over immigration reform (Chapter 12). · An analysis of the ethical implications of a Danish newspaper's decision to publish cartoons depicting the prophet Mohammed (Chapter 15). · An increased focus on the possibilities of new media, including a new model of converged media communication in Chapter 1. You will also find new information about industry consolidation, following a year in which the Big Seven movie studios have become the Big Six (Dreamworks has gone to Paramount) and the Big Five record labels have become the Big Four (with the merger of SONY/BMG).

CONTENTS

About the Author Detailed Contents List of Boxes Preface Guided Tour Part 1: OVERVIEW Chapter 1: Introduction: Media in a Changing World Chapter 2: Media Impact: Mass Communication Research and Effects Part 2: THE PRINT INDUSTRIES Chapter 3: Books: The Durable Medium Chapter 4: Newspapers: Where Journalism Begins Chapter 5: Magazines: The First of the Specialized Media Part 3: THE ELECTRONIC INDUSTRIES Chapter 6: Movies: Magic from the Dream Factory Chapter 7: Recordings and the Music Industry: Copyright Battles, Format Wars Chapter 8: Radio: The Hits Keep Coming Chapter 9: Television: Reflecting and Affecting Society Chapter 10: The Internet: Convergence in a Networked World Part 4: INFORMATION AND PERSUASION INDUSTRIES Chapter 11: Electronic News: Information as Entertainment Chapter 12: Public Relations: The Image Industry Chapter 13: Advertising: The Media Support Industry Part 5: MEDIA LAW AND ETHICS Chapter 14: Media Law: Understanding Freedom of Expression Chapter 15: Media Ethics: Understanding Media Morality Notes Glossary Complete Timeline of Mass Media Milestones Index

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Mass Communication

International Edition

DYNAMICS OF MASS COMMUNICATIONS: MEDIA IN THE DIGITAL AGE WITH MEDIA WORLD DVD AND POWERWEB 9th Edition

Joseph R Dominick, University of Georgia 2007 ISBN-13: 978-0-07-326870-5 / MHID: 0-07-326870-4 (No selling rights) ISBN-13: 978-0-07-110318-3 / MHID: 0-07-110318-X [IE] Available: March 2006 Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student DVD that adds video and interactivity to the student's textbook experience and brings students up-to-date on the latest developments in mass communication--from the emerging role of cell phones and iPods in the mass media mix to the growing impact of blogs on the practice of journalism. CONTENTS

Part I: THE NATURE AND HISTORY OF MASS COMMUNICATION Chapter 1: Communication: Mass and Other Forms Chapter 2: Perspectives on Mass Communication Chapter 3: Historical and Cultural Context Part II: MEDIA Chapter 4: Newspapers Chapter 5: Magazines Chapter 6: Books Chapter 7: Radio Chapter 8: Sound Recording Chapter 9: Motion Pictures Chapter 10: Television Chapter 11: The Internet and the World Wide Web Part III: SPECIFIC MEDIA PROFESSIONS Chapter 12: New Gathering and Reporting Chapter 13: Public Relations Chapter 14: Advertising Part IV: REGULATION OF THE MASS MEDIA Chapter 15: Formal Controls: Laws, Rules, Regulations Chapter 16: Ethics and Other Informal Controls Part V: IMPACT OF THE MEDIA Chapter 17: The Global Village: International and Comparative Media Systems Chapter 18: Social Effects of Mass Communication Glossary Index

International Edition

INTRODUCTION TO MASS COMMUNICATION: MEDIA LITERACY AND CULTURE 4th Edition

Stanley Baran, Bryant College 2006 / Softcover / 608 pages ISBN-13: 978-0-07-298123-0 / MHID: 0-07-298123-7 ISBN-13: 978-0-07-320941-8 / MHID: 0-07-320941-4 (w/Power Web) ISBN-13: 978-0-07-328123-0 / MHID: 0-07-328123-9 (w/Powerweb & DVD, Media Enhanced Edition) ISBN-13: 978-0-07-111935-1 / MHID: 0-07-111935-3 [IE w/Power Web] ISBN-13: 978-0-07-128744-9 / MHID: 0-07-128744-2 [IE w/Power Web & DVD] Available: April 2005 This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new edition features a new chapter on the convergence of videogames with other media technologies, up-to-date coverage of media's role in the War in Iraq, and coverage of new technologies such as WiFi, VoIP, and blogs. CONTENTS

Part 1. LAYING THE GROUNDWORK 1. Mass Communication, Culture, and Media Literacy Part II. MEDIA, MEDIA INDUSTRIES, AND MEDIA AUDIENCES 2. Books 3. Newspapers 4. Magazines 5. Film 6. Radio and Sound Recording 7. Television 8. Cable and Other Multichannel Services 9. Video Games 10.The Internet and the World Wide Web: Changing the Paradigm Part III. SUPPORTING INDUSTRIES 11. Public Relations 12. Advertising Part IV. MASS MEDIATED CULTURE IN THE INFORMATION AGE 13. Theories and Effects of Mass Communication 14. Media Freedom, Regulation, and Ethics 15. Global Media

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Mass Communication

International Edition

READINGS IN MASS COMMUNICATION: MEDIA LITERACY AND CULTURE 2nd Edition

Kimberly Massey, San Jose State University 2002 / Softcover / 352 pages ISBN-13: 978-0-7674-2476-9 / MHID: 0-7674-2476-X ISBN-13: 978-0-07-113186-5 / MHID: 0-07-113186-8 [IE] CONTENTS

1. Mass Communication, Culture, and Mass Media / The Cultural Environment Movement, "The People's Communication Charter" / George Gerbner, "The Stories We Tell" / *Naomi Klein, "New Branded World" 2. Media Literacy and Culture / *W. James Potter, "Media Literacy Quiz" / *Rachel Taylor, "Media 101" / John Seabrook, "The Big Sellout: Is Creative Independence a Luxury We Can No Longer Afford?" 3. The Internet and the World Wide Web: Changing the Paradigm / *Robert Wright, "Will We Ever Log Off?" / *Simpson Garfinkel, "Privacy and the New Technology" 4. Books / *James Surowiecki, "Books Will Endure, but Will Publishers?" / *Doreen Carvajal, "Series Kicks Off Spell of Zeal for Reading" / *Richard Scheinin, "Trouble with Harry?" / Mark Crispin Miller, "The Crushing Power of Big Publishing" / Bridget Kinsella, "The Oprah Effect: How TV's Premier Talk Show Host Puts Books over the Top" 5. Newspapers / Katherine Fulton, "A Tour of Our Uncertain Future" / *Sharyn Wizda, "Consider the Alternative" / *Paul Kunkel, "News Flash" / *Matt Villano, "Hispanic Media Flourishes" 6. Magazines / Neva Chonin, "Girl Wide Web" / Lorraine Calvacca, "The Color of Money," Part I / Jenna Schnuer, "The Color of Money," Part II / *Nicholas Stein, "Slate vs. Salon" / *James Poniewozik, "Writing by Numbers" 7. Film / *Edward Guthmann, "Shorts Find an Audience" / *Mick LaSalle, "A New Angle on Movie Going" / *Edward Guthmann, "Studios Busy Creating Web Buzz" / *Malcolm Gladwell, "The Science of the Sleeper" 8. Radio and Sound Recording / Charisse Jones, "Radio Activity" / *Rifka Rosenwein, "Trafficking in News" / *Bill McKibben, "The World Streaming In" / *Siva Vaidhyanathan, "MP3: It's Only Rock and Roll and the Kids Are Alright" 9. Television / Paul Espinosa, "The Rich Tapestry of Hispanic America Is Virtually Invisible on Commercial Television" / *Elaine Outler, Ron Baker, and Tracy Barr, "DTV­What It Is and What It Means to You" / *James Poniewozik, "Will Smellovision Replace Television?" / *Erick Schonfeld, "Don't Just Sit There. Do Something" 10. Public Relations / Stuart Ewen, "PR! A Social History of Spin" / *Frank Houston, "Covering the Climate: Beware of False Conflict" / Warren Buffett, "Smoker's Hacks" / Linda P. Morton, "Targeting Minority Publics" 11. Advertising / Carey Goldberg, "`Buy Nothings' Discover a Cure for Af?uenza" / *Leslie Savan, "Truth in Advertising" / *G. Beato, "Bringing Things into Focus" / Tom Englehardt, "Saturday Morning Fever: The Hardsell Takeover of Kids TV" 12. Theories of Mass Communication / Joshua Meyrowitz, "Shifting Worlds of Strangers: Medium Theory and Changes in `Them' Versus `Us'" / *Andrew Kohut, "Self Censorship: Counting the Ways" / *Seth Ackerman, "PSYOPS in the Newsroom" 13. Mass Communication Research and Effects / bell hooks, "All Quiet on the Feminist Front" / *Bill McConnell, "Non-Violent TV" / *John Leo, "Fu Manchu on Naboo" / *Paul Taylor, "Stumped Speech" 14. Media Regulation, Freedom, and Ethics / *Jim Boothroyd, "Death of the Regulator" / *David Noack, "Source of Trouble" / *Jonathan G. S. Koppell, "No `There' There: Why Cyberspace Isn't Anyplace" / *Joanne Jacobs, "Drug Office Sneaks Message into Prime Time" 15. Global Media / *Robert W. McChesney, "The New Global Media" / *Mark Fitzgerald, "S.O.S. for Latin Press" / *Margaret Juhae Lee, "Seoul's Celluloid Soul" / *Geneive Abdo, "Publish, Then Perish" / Kevin Cullen, "At 75, Voice of Britain Has a New Accent" / *Daniel Radosh, "Why American Kids Don't Consider Harry Potter an Insufferable Prig" Credits / Index *Indicates articles new to this edition

Introduction to Mass Communication ­ Readers

NEW

TAKING SIDES: CLASHING VIEWS IN MASS MEDIA AND SOCIETY 10th Edition

Alison Alexander, University of Georgia Jarice Hanson, University of Mass-Amherst 2009 / 432 pages ISBN-13: 978-0-07-351524-3 / MHID: 0-07-351524-8 Available: February 2008 Website: http://www.mhcls.com/text-data/catalog/0073515 248.mhtml This Tenth Edition of TAKING SIDES: CLASHING VIEWS IN MASS MEDIA presents current controversial issues in a debate-style format designed to stimulate student interest and develop critical thinking skills. Each issue is thoughtfully framed with an issue summary, an issue introduction, and a postscript. An instructor's manual with testing material is available for each volume. USING TAKING SIDES IN THE CLASSROOM, ISBN 0073343900 is also an excellent instructor resource with practical suggestions on incorporating this effective approach in the classroom. Each TAKING SIDES reader features an annotated listing of selected World Wide Web sites and is supported by our student website, www. dushkin.com/online.

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NEW

New! 29. Naming Names: Credibility vs. Deportation New! 30. Off the Sideline UNIT 4 A Word from Our Sponsor 31. Our Rating, Ourselves New! 32. The Future of Advertising Is Here New! 33. The New Ad Game New! 34. The New Media Elites New! 35. The Power of iPod 36. Pay for Play New! 37. Low Power 38. Journalism without Profit Margin New! 39. The Massless Media

ANNUAL EDITIONS: MASS MEDIA 07/08 14th Edition

Joan Gorham, West Virginia University-Morgantown 2008 / 224 pages ISBN-13: 978-0-07-331672-7 / MHID: 0-07-331672-5 Available: March 2007 Website: http://www.mhcls.com/text-data/catalog/0073316 725.mhtml This Fourteenth Edition of ANNUAL EDITIONS: MASS MEDIA 07/08 provides convenient, inexpensive access to current articles selected from the best of the public press. Organizational features include: an annotated listing of selected World Wide Web sites; an annotated table of contents; a topic guide; a general introduction; brief overviews for each section; a topical index; and an instructor's resource guide with testing materials. USING ANNUAL EDITIONS IN THE CLASSROOM is offered as a practical guide for instructors. ANNUAL EDITIONS titles are supported by our student website, www.mhcls.com/online. CONTENTS

UNIT 1 Living With Media 1. Off Course,Michael Massing New! 2. Sixth Graders Take on Television: Media Literacy and Critical Attitudes of Television Violence New! 3. Parents Fret That Dialing Up Interferes with Growing Up New! 4. We're Not Losing the Culture Wars Anymore New! 5. The Beauty of Simplicity New! 6. Are Newspapers Doomed? New! 7. The CSI Effect UNIT 2 Telling Stories 8. Images of War 9. The News Media and the "Clash of Civilizations New! 10. Inside the Hero Factory New! 11. Re-Thinking Objectivity New! 12. Other Voices 13. Rocketboom! 14. Journalism's Backseat Drivers 15. Campaign Trail Veterans for Truth New! 16. Myth-Making in New Orleans New! 17. Return of the Sob Sisters New! 18. Novel Takes on Climate Change New! 19. Channeling History New! 20. Wonderful Weeklies UNIT 3 Players and Guides 21. Break Up This Band! 22. Into the Great Wide Open New! 23. Out of Thin Air New! 24. As Internet TV Aims at Niche Audiences New! 25. A Movie Classic for a New Age 26. The Decency Police New! 27. Copyright Jungle 28. Attack at the Source

TAKING SIDES: CLASHING VIEWS IN MASS MEDIA AND SOCIETY 9th Edition

Alison Alexander, University of Georgia and Jarice Hanson, University of Mass-Amherst 2007 / Softcover / 432 pages ISBN-13: 978-0-07-351502-1 / MHID: 0-07-351502-7 Available: April 2006 Website: http://www.mhcls.com/text-data/catalog/0073515 027.mhtml TAKING SIDES: CLASHING VIEWS IN MASS MEDIA presents current controversial issues in a debate-style format designed to stimulate student interest and develop critical thinking skills. Each issue is thoughtfully framed with an issue summary, an issue introduction, and a postscript. An instructor's manual with testing material is available for each volume. USING TAKING SIDES IN THE CLASSROOM is also an excellent instructor resource with practical suggestions on incorporating this effective approach in the classroom. Each TAKING SIDES reader features an annotated listing of selected World Wide Web sites and is supported by our student website, www. dushkin.com/online. CONTENTS

Part 1. MEDIA AND SOCIAL ISSUES ISSUE 1. Are American Values Shaped by the Mass Media? ISSUE 2. Is Television Harmful for Children? ISSUE 3. Do African American Stereotypes Still Dominate Entertainment Television? Part 2. A QUESTION OF CONTENT New! ISSUE 4. Do Video Games Encourage Violent Behavior? New! ISSUE 5. Does Alcohol Advertising Target Young People? ISSUE 6. Is Advertising Ethical? Part 3. NEWS AND POLITICS New! ISSUE 7. Should the White House Control the Press? ISSUE 8. Is Negative Campaigning Bad for the American Political Process? New! ISSUE 9. Should Images of War Be Censored? New! ISSUE 10. Is Blogging Journalism? Part 4. REGULATION New! ISSUE 11. Should We Still Believe in the First Amendment? ISSUE 12. Should Freedom of Speech Ever Be Restricted? New! ISSUE 13. Has Industry Regulation Controlled Indecent Media Content? Part 5. MEDIA BUSINESS New! ISSUE 14. Are Legacy Media Systems Becoming Obsolete? New! ISSUE 15. Will the Rise of Christian Media Significantly Change Media Content? New! ISSUE 16. Is Big Media Business Bad for Business?

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Part 6. LIFE IN THE DIGITAL AGE ISSUE 17. Can Privacy Be Protected in the Information Age? ISSUE 18. Are People Better Informed in the Information Society?

International Edition

BROADCASTING, CABLE, THE INTERNET AND BEYOND: AN INTRODUCTION TO MODERN ELECTRONIC MEDIA WITH POWERWEB 5th Edition

Joseph R. Dominick, University of Georgia, Fritz J. Messere, State University of New York--Oswego and Barry L. Sherman, deceased 2004 / 416 pages / Softcover with Access Card ISBN-13: 978-0-07-293518-9 / MHID: 0-07-293518-9 ISBN-13: 978-0-07-111006-8 / MHID: 0-07-111006-2 [IE] Website: www.mhhe.com/dominick5 CONTENTS

Part I: FOUNDATIONS INTRODUCTION Chapter 1: History of Broadcast Media Chapter 2: History of Cable, Home Video and the Internet Chapter 3: Audio and Video Technology Part II: HOW IT IS Chapter 4: Radio Today Chapter 5: Television Today Chapter 6: The Internet and New Media Part III: HOW IT'S DONE Chapter 7: The Advertising Marketplace Chapter 8: Radio Programming Chapter 9: Television Programming Part IV: HOW IT'S CONTROLLED Chapter 10: Rules and Regulations Chapter 11: Self-Regulation and Ethics Part V: WHAT IT DOES Chapter 12: Ratings and Audience Feedback Chapter 13: Effects Chapter 14: The International Scene

Introduction to Electronic Media International Edition

TELECOMMUNICATIONS: AN INTRODUCTION TO ELECTRONIC MEDIA 9th Edition

Lynne Schafer S. Gross & Edward J. Fink, California State University--Fullerton 2006 / Softcover / 544 pages ISBN-13: 978-0-07-322158-8 / MHID: 0-07-322158-9 (No selling rights) ISBN-13: 978-0-07-110614-6 / MHID: 0-07-110614-6 [IE] Available: June 2005 Website: http://www.mhhe.com/gross8 This concise, student-friendly text teaches the essentials of telecommunications. It is directed at all students as consumers of media, as well as at students who plan to be media producers. The first section of the text focuses on the various media forms (e.g. radio, the Internet), while the second section addresses the functions of media (programming, advertising, etc.); however, the various chapters may be read in any sequence, with the help of an effective glossary that defines all potentially unfamiliar terms. CONTENTS

Prologue: The Significance of Telecommunications Part I: ELECTRONIC MEDIA FORMS 1. Radio 2. Broadcast Television 3. Cable and Satellite Television 4. Movies 5. The Internet 6. Other Forms of Telecommunications 7. International Electronic Media Part II: ELECTRONIC MEDIA FUNCTIONS 8. Business Practices 9. Programs 10. Laws and Regulations 11. Ethics and Effects 12. Advertising 13. Audience Feedback 14. Production, Distribution, and Exhibition

Media Effects International Edition

FUNDAMENTALS OF MEDIA EFFECTS

Jennings Bryant and Susan Thompson of University of Alabama--Tuscaloosa 2002 / Softcover / 384 pages ISBN-13: 978-0-07-243576-4 / MHID: 0-07-243576-3 ISBN-13: 978-0-07-113007-3 / MHID: 0-07-113007-1 [IE] Website: www.mhhe.com/bryant CONTENTS

Section 1: Overview and History Chapter 1: Understanding Media Effects Chapter 2: Media Effects: A Historical Perspective Chapter 3: History of the Scientific Study of Media Effects Section 2: Theory and Concepts Chapter 4: Social Cognitive Theory Chapter 5: Priming Effects Chapter 6: Cultivation Chapter 7: Diffusion of Innovations Chapter 8: Uses and Gratifications

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Chapter 9: Agenda Setting Chapter 10: Persuasion Section 3: Key Areas of Research Chapter 11: Effects of Media Violence Chapter 12: Media Effects from Sexual Content Chapter 13: Reactions to Disturbing or Frightening Media Content Chapter 14: News Effects Chapter 15: Communication Campaign Effects Chapter 16: Media Effects on Health Chapter 17: Advertising Effects Chapter 18: Mass-Mediated Political Communication Effects Chapter 19: Effects of Minority Portrayals Chapter 20: Media Entertainment Effects Chapter 21: New Communication Technologies Part III: PUNCTUATING Chapter 19: Periods Chapter 20: Questions Marks Chapter 21: Exclamation Marks Chapter 22: Commas Chapter 23: Semicolons Chapter 24: Colons and Dashes Chapter 25: Parentheses and Brackets Chapter 26: Slashes and Hyphens Chapter 27: Apostrophes Chapter 28: Quotation Marks Chapter 29: Sensitivity in Language Part IV: QUICK REFERENCE Reference 1: Words Frequently Confused Reference 2: Words Frequently Misspelled Reference 3: Irregular Verbs Reference 4: Wordiness and Trite Expressions Reference 5: When to Use a Hyphen, One Word, or Two Words Index

Media Writing

MEDIA WRITER'S HANDBOOK 4th Edition

George T. Arnold, Marshall University 2007 / Spiral Bound/Comb / 368 pages ISBN-13: 978-0-07-352606-5 / MHID: 0-07-352606-1 Available: January 2006 Website: http://www.mhhe.com/arnold3 Appropriate for media writing courses as either a primary or supplemental text, Media Writer's Handbook is a primer for anyone who really wants to understand the grammatical and stylistic elements of good writing. Long after being a teaching tool in the classroom, it functions as a resource book that students and professionals can place on their desks alongside their dictionaries and stylebooks. CONTENTS

Part I: IMPROVING IMMEDIATELY Chapter 1: 25 Ways to Better Writing Immediately Chapter 2: Are These Distinctions Worth Making? Chapter 3: Language Lapses Chapter 4: It's Nobody's Guess Part II: BUILDING SENTENCES Chapter 5: The Trouble with "Only" Chapter 6: One Potato, Two Potatoes: Forming plurals and possessives from words ending in ch, sh, x, s, sis, ss, zz, y, and o Chapter 7. Nouns Chapter 8. Pronouns Chapter 9: Noun-Pronoun Agreement Chapter 10: Verbs and Verbals Chapter 11: Subject-Verb Agreement Chapter 12: Adjectives Chapter 13: Adverbs Chapter 14: Comparison of Adjectives and Adverbs Chapter 15: Prepositions Chapter 16: Conjunctions Chapter 17: Interjections Chapter 18: Sentences and Syntax

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Contents / 2008­2009 NEW Titles

Journalism ~ Contents

Broadcast News Writing and Production ................................ 28 Newspaper & Magazine Design / Layout ................................ 30 News Writing & Reporting ..................................................... 28 Public Relations & Advertising ................................................ 31

2008 New Title

HARROWER The Newspaper Designer's Handbook, 6e ....................... 30 ISBN-13: 978-0-07-299669-2 / MHID: 0-07-299669-2 MENCHER Melvin Mencher's News Reporting and Writing, 11e ...... 28 ISBN-13: 978-0-07-351193-1 / MHID: 0-07-351193-5

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Broadcast News Writing and Production International Edition

BROADCAST NEWS HANDBOOK: WRITING, REPORTING, PRODUCING IN A CONVERGING MEDIA WORLD WITH STUDENT CD-ROM AND POWERWEB 3rd Edition

C. A. Tuggle, University Of Nc-chapel Hill, Forrest Carr, Wfla-tv And Suzanne Huffman, Texas Christian University 2007 / Spiral With Flap Binding ISBN-13: 978-0-07-326869-9 / MHID: 0-07-326869-0 Available: January 2006 Website: http://www.mhhe.com/tuggle2 Broadcast News Handbook enables students and professionals to become better writers and better broadcast journalists. Backed by 50 years of combined broadcast journalism experience, the authors provide helpful discussions on crafting language and becoming an effective storyteller. Topics addressed include "Deadly Copy Sins and How to Avoid Them"; "Interviewing: Getting the Facts and the Feelings"; "Producing TV News"; and "Writing Sports." CONTENTS

Chapter 1: Characteristics of Broadcast News Writing Chapter 2: Selecting Stories and Starting to Write Chapter 3: Writing Great Leads and Other Helpful Tips Chapter 4: Deadly Copy Sins and How to Avoid Them Chapter 5: Interviewing: Getting the Facts and the Feelings Chapter 6: Writing Radio News Chapter 7: Television News Story Forms--The VO Chapter 8: Television Story Forms--The VO/SOT Chapter 9: Television Story Forms--The Package Chapter 10: Writing Sports Copy Chapter 11: Producing TV News Chapter 12: The Care and Feeding of Television Live Shots Chapter 13: Why We Fight Chapter 14: The Brave New World of Multimedia Convergence Chapter 15: So You Want A Job? The Art of the Resume Appendix A: How To Make Your Tape Impressive-The First Time Appendix B: Word Usage and Grammar Guide Glossary Index

News Writing & Reporting

NEW

MELVIN MENCHER'S NEWS REPORTING AND WRITING 11th Edition

Melvin Mencher, Columbia University 2008 / 640 pages ISBN-13: 978-0-07-351193-1 / MHID: 0-07-351193-5 Website: http://mhhe.com/mencher11 Professor Mencher shows students the fundamentals of reporting and writing in this new edition of a classic text.

· Updated and condensed, the classic Mencher content is honed to the essentials in this new edition. · Free interactive supplements available online at www.mhhe. com/mencher11: "NRW Plus"--Complete aritcles accompanies by the reporters' comments on how they reported and wrote the the stories: "Brush Up: A Quick Guide to Basic Writing and Math Skills"; "News Reporting and Writing Workbook," includes a city directory and city map; "News Reporting Simulation: A Fire Scenario." · The revised Chapter 4 includes a wide array of Internet sources used by reporters in gathering materail for stories and describes the latest tools journalists use. · Chapter 26 includes controversies over the use of graphic Iraq War photos and the increasing latitude for questionable language in print and broadcast journalism. · Chapter 27 discusses ethical imperatives journalists adhere to in their reporting and writing.

NEW TO THIS EDITION

CONTENTS

Part I. THE REPORTER AT WORK 1. On the Job Part II. THE BASICS 2. Components of the Story Part III. WRITING THE STORY 3. What Is News? 4. The Internet and Other Tools of the Trade 5. The Lead 6. Story Structure 7. The Writer's Art 8. Features, Long Stories and Series 9. Broadcast Newswriting 10. Writing News Releases Part IV. REPORTING PRINCIPLES 11. Digging for Information 12. Making Sound Observations 13. Building and Using Background 14. Finding, Cultivating and Using Sources 15. Interviewing Principles and Practices 16. Speeches, Meetings and News Conferences 17. Hunches, Feelings and Stereotypes

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Part V. FROM ACCIDENTS TO EDUCATION 18. Accidents and Disasters 19. Obituaries 20. The Police Beat 21. The Courts 22. Sports 23. Business Reporting 24. Local Government and Education Part VI. LAWS, TASTE AND TABOOS, CODES AND ETHICS 25. Reporters and the Law 26. Taste--Defining the Appropriate 27. The Morality of Journalism Stylebook Glossary Index Part III: PUNCTUATING Chapter 19: Periods Chapter 20: Questions Marks Chapter 21: Exclamation Marks Chapter 22: Commas Chapter 23: Semicolons Chapter 24: Colons and Dashes Chapter 25: Parentheses and Brackets Chapter 26: Slashes and Hyphens Chapter 27: Apostrophes Chapter 28: Quotation Marks Chapter 29: Sensitivity in Language Part IV: QUICK REFERENCE Reference 1: Words Frequently Confused Reference 2: Words Frequently Misspelled Reference 3: Irregular Verbs Reference 4: Wordiness and Trite Expressions Reference 5: When to Use a Hyphen, One Word, or Two Words Index

MEDIA WRITER'S HANDBOOK 4th Edition

George T. Arnold, Marshall University 2007 / Spiral Bound /Comb / 368 pages ISBN-13: 978-0-07-352606-5 / MHID: 0-07-352606-1 Available: January 2006 Website: http://www.mhhe.com/arnold3 Appropriate for media writing courses as either a primary or supplemental text, Media Writer's Handbook is a primer for anyone who really wants to understand the grammatical and stylistic elements of good writing. Long after being a teaching tool in the classroom, it functions as a resource book that students and professionals can place on their desks alongside their dictionaries and stylebooks. CONTENTS

Part I: IMPROVING IMMEDIATELY Chapter 1: 25 Ways to Better Writing Immediately Chapter 2: Are These Distinctions Worth Making? Chapter 3: Language Lapses Chapter 4: It's Nobody's Guess Part II: BUILDING SENTENCES Chapter 5: The Trouble with "Only" Chapter 6: One Potato, Two Potatoes: Forming plurals and possessives from words ending in ch, sh, x, s, sis, ss, zz, y, and o Chapter 7. Nouns Chapter 8. Pronouns Chapter 9: Noun-Pronoun Agreement Chapter 10: Verbs and Verbals Chapter 11: Subject-Verb Agreement Chapter 12: Adjectives Chapter 13: Adverbs Chapter 14: Comparison of Adjectives and Adverbs Chapter 15: Prepositions Chapter 16: Conjunctions Chapter 17: Interjections Chapter 18: Sentences and Syntax

INSIDE REPORTING

Tim Harrower 2007 / Softcover ISBN-13: 987-0-07-352614-0 / MHID: 0-07-352614-2 Available: June 2006 Website: http://www.mhhe.com/harrower1 After the success of The Newspaper Designer's Handbook, Tim Harrower does for reporting what he has previously done for design: make it fun and accessible to newcomers. This handbook is written by an award-winning editor, designer and columnist who has previously taught at Portland State University and currently conducts journalism workshops. The News Reporter's Handbook emphasizes the basics, but there's a wealth of information on online reporting and packaging stories in more visual, interactive ways. There is also more useful information on feature writing--from stories to reviews and column-writing--than any other text CONTENTS

Introduction Acknowledgements Chapter 1. The Story of Journalism Chapter 2. How newsrooms work Chapter 3. Newswriting basics Chapter 4. Reporting basics Chapter 5. Covering the news Chapter 6. Beyond breaking news Chapter 7. Law, ethics and taste Chapter 8. Online reporting Chapter 9. Broadcast journalism Chapter 10. Public relations The Morgue Appendix

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Journalism

International Edition

NEWS WRITING AND REPORTING FOR TODAY'S MEDIA 7th Edition

Bruce D Itule, Arizona State University--Tempe Douglas A Anderson, Penn State University-University Park 2007 / 560 pages ISBN-13: 978-0-07-298109-4 / MHID: 0-07-298109-1 (No Selling Rights) ISBN-13: 978-0-07-110676-4 / MHID: 0-07-110676-6 [IE] Available: April 2006 Website: http://www.mhhe.com/itule7 News Writing and Reporting takes students on the beat, into the press box, council chambers, and courthouse, and to a speech and press conference. It introduces them to current issues such as cultural sensitivity, multimedia journalism, and legal and ethical considerations that journalists face every day. Throughout the text, reporters and editors offer their down-to-earth advice, and, whenever possible, professional journalists covering actual stories are used as instructional models. Students are exposed to the work of professionals while gathering the tools to follow in their footsteps. CONTENTS

Part One: THE FOURTH ESTATE Chapter 1: Today's Media Chapter 2: Ingredients of News Part Two: THE RUDIMENTS Chapter 3: Qualities of Good Writing Chapter 4: Summary Leads Chapter 5: Organizing a News Story Chapter 6: Developing a News Story Chapter 7: Quotations and Attribution Chapter 8: Special Leads Chapter 9: Features Part Three: GATHERING INFORMATION Chapter 10: Interviewing Chapter 11: Computer-Assisted Reporting and Research Chapter 12: By the Numbers Part Four: BASIC ASSIGNMENTS Chapter 13: Obituaries Chapter 14: Speeches and Press Conferences Chapter 15: Weather and Disasters Chapter 16: Broadcast Writing Chapter 17: Multimedia Journalism Chapter 18: News Releases Part Five: BEATS Chapter 19: Multicultural Reporting Chapter 20: Local Government and Public Meetings Chapter 21: Police and Fire Chapter 22: Courts Chapter 23: Sports Part Six: ADVANCED ASSIGNMENTS Chapter 24: In-Depth and Investigative Reporting Chapter 25: Business News and Other Specialties Part Seven: BEYOND THE WRITING Chapter 26: Law Chapter 27: Ethics and Fairness: Responsibility to Society Appendix A: Gannett Newspaper Division Principles of Ethical Conduct for Newsrooms Appendix B: Associated Press Style Rules Appendix C: Glossary

Newspaper & Magazine Design / Layout

NEW

THE NEWSPAPER DESIGNER'S HANDBOOK 6th Edition

Tim Harrower, The Oregonian, Portland-Oregon 2008 / 288 pages ISBN-13: 978-0-07-299669-2 / MHID: 0-07-299669-2 Available: July 2007 The Newspaper Designer's Handbook is a step by step guide to every aspect of newspaper design, from basic page layout to complex infographics. The new edition features dozens of new page-design examples, as well as an exapnded section on web design and increased emphasis on digital photography. This textbook is for journalism students and professionals alike. It is loaded with examples, advice, design ideas, and exercises that teach students how to manipulate the basic elements of design (photos, headlines, and text); create charts, maps, and diagrams; design attractive photo spreads; add effective, appealing sidebars to complex stories; create lively, engaging feature page designs; work with color; and redesign a newspaper. NEW TO THIS EDITION

· Expanded coverage of online page design and multimedia package found in Chapter 9. · More examples of short-form story packaging in Chapter 6. · Chapter 4 has sharper focus on digital photo processing. · New examples of news design throughout the book.

CONTENTS

Introduction Chapter 1: Fundamentals Chapter 2: Story Design Chapter 3. Page Design Chapter 4. Photos & Art Chapter 5. Nuts & Bolts Chapter 6. Graphics & Sidebars Chapter 7. Special Effects Chapter 8. Redesigning Chapter 9: Web Design Appendix

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Journalism

International Edition

THE NEWSPAPER DESIGNER'S HANDBOOK 5th Edition

Tim Harrower, The Oregonian, Portland, Oregon 2002 / Spiral Bound-Comb / 272 pages ISBN-13: 978-0-07-249291-0 / MHID: 0-07-249291-0 (with CD) ISBN-13: 978-0-07-113048-6 / MHID: 0-07-113048-9 [IE with CD] Website: www.mhhe.com/harrower CONTENTS

Introduction Chapter 1: Fundamentals Chapter 2: Story Design Chapter 3. Page Design Chapter 4. Photos & Art Chapter 5. Nuts & Bolts Chapter 6. Graphics & Sidebars Chapter 7. Special Effects Chapter 8. Redesigning Chapter 9. Web Design Appendix--Exercise Answers Part II: THE PROCESS Chapter 5. Research: Understanding Public Opinion Chapter 6. Planning for Public Relations Effectiveness Chapter 7. Action and Communication Chapter 8. Evaluating Public Relations Effectiveness Part III: PUBLIC RELATIONS: THE PUBLICS Chapter 9. Media Relations Chapter 10. Employee Communications Chapter 11. Community Relations Chapter 12. Marketing and Consumer Relations Chapter 13. Investor Relations Chapter 14. Public Affairs: Relations with Government Chapter 15. Nonprofit Public Relations Chapter 16. Corporate Public Relations Chapter 17. Emerging Trends

International Edition

PUBLIC RELATIONS WRITING: THE ESSENTIALS OF STYLE AND FORMAT WITH ONLINE LEARNING CENTER 5th Edition

Thomas H. Bivins, University of Oregon 2005 / Softcover with disk ISBN-13: 978-0-07-301799-0 / MHID: 0-07-301799-X ISBN-13: 978-0-07-125337-6 / MHID: 0-07-125337-8 [IE] Browse http://www.mhhe.com/bivins5 CONTENTS

Preface Chapter 1: Writing For Public Relations Chapter 2: Planning And Research Developing An Issue Statement Researching The Topic Internet Research Chapter 3: Choosing The Right Message And Medium Chapter 4: Ethical And Legal Issues In Public Relations Writing Ethical Considerations Of Persuasion Chapter 5: Media Relations And Placement What Is News? Working With The Media Chapter 6: Crisis Communication Chapter 7: News Releases And Backgrounders Chapter 8: Annual & Social Responsibility Reports Chapter 9: Newsletters, Magazines, And Feature Writing Newsletters Chapter 10: Brochures And Other Informational Pieces Brochures Chapter 11: Print Advertising Writing Print Advertisements Chapter 12: Television And Radio Reaching Broadcast Audiences Chapter 13: Speeches And Presentations Types Of Speeches Chapter 14: Design, Printing, And Desktop Publishing Design: What It Is And Why It Might Be Greek To You Designing Public Relations Materials Chapter 15: Computer Writing And The Internet Writing On A Computer Chapter 16: Writing For Diverse Audiences Writing For The Global Audience

Public Relations & Advertising International Edition

PUBLIC RELATIONS WITH DVD 2nd Edition

Dan L Lattimore, University of Memphis Otis W Baskin, Pepperdine University--Los Angeles Suzette T Heiman, University of Missouri ­ Columbia Elizabeth Toth, University of Maryland-College Park 2007 ISBN-13: 978-0-07-328973-1 / MHID: 0-07-328973-6 ISBN-13: 978-0-07-126556-0 / MHID: 0-07-126556-2 [IE] Website: http://www.mhhe.com/lattimore2 Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by a unique, free DVD with video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field. CONTENTS

Part I: THE PROFESSION Chapter 1. Introduction Chapter 2. History of Public Relations Chapter 3. A Theoretical Basis for Public Relations Chapter 4. Law and Ethics

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Title Index

A

A First Look At Communication Theory, 7th Edition, Griffin ... 13 A First Look At Communication Theory, 6th Edition, Griffin ... 14 A System Approach To Small Group Interaction With Student Cd-rom And Powerweb, 9th Edition, Tubbs.............................4 Annual Editions: Mass Media 07/08, 14th Edition, Gorham .... 23

E

Effective Group Discussion: Theory And Practice, 12th Edition, Adams .................................................................................... 10 Experiencing Intercultural Communication: An Introduction, 3rd Edition, Martin ................................................................. 16

F B

Bridges Not Walls: A Book About Interpersonal Communication, 10th Edition, Stewart ................................................................ 9 Broadcasting, Cable, The Internet And Beyond: An Introduction To Modern Electronic Media With Powerweb, 5th Edition, Dominick ............................................................................... 24 Broadcast News Handbook: Writing, Reporting, Producing In A Converging Media World With Student Cd-rom And Powerweb, 3rd Edition, Tuggle ................................................................. 28 Fundamentals Of Media Effects, Bryant .................................. 24

H

Human Communication, 3rd Edition, Pearson ........................4 Human Communication, 2nd Edition, Pearson ......................... 8 Human Communication Principles And Contexts, 11th Edition, Tubbs ....................................................................................... 7 Human Communication: Principles And Contexts, 10th Edition, Tubbs ....................................................................................... 8

C

Communicating At Work: Principles And Practices For Business And The Professions, 9th Edition, Adler..................................4 Communicating Effectively With Free Student Cd-rom And Powerweb, 7th Edition, Hybels ................................................ 9 Communicating In Groups: Applications And Skills, 7th Edition, Adams .................................................................................... 10 Communication Theories: Perspectives, Processes And Contexts, 2nd Edition, Miller ................................................................. 14 Communicating With Strangers: An Approach To Intercultural Communication, 4th Edition, Gudykunst ................................ 17 Communication Works, 9th Edition, Gamble..........................4

I

Intercultural Communication In Contexts, 4th Edition, Martin ................................................................................... 16 Interpersonal Conflict, 7th Edition, Wilmot ...........................10 Interviewing: Principles And Practices, 12th Edition, Stewart .................................................................................. 12 Introducing Communication Theory: Analysis And Application, 3rd Edition, Turner ................................................................. 13 Introduction To Communication Research, 3rd Edition, Reinard .................................................................................. 14 Introduction To Mass Communication: Media Literacy And Culture, 4th Edition, Baran ..................................................... 21 Introduction To Mass Communication Media Literacy And Culture With Media World Dvd-rom, 5th Edition, Baran .........5 Inside Reporting, Harrower ................................................... 29

D

Dynamics Of Mass Communications: Media In The Digital Age With Media World Dvd And Powerweb, 9th Edition, Dominick ............................................................................... 21

32

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Title Index

M

Mass Media In A Changing World With Media World Dvd, 2nd Edition, Rodman .............................................................. 20 Media Writer's Handbook, 4th Edition, Arnold................. 25, 29 Melvin Mencher's News Reporting And Writing, 11th Edition, Mencher ............................................................ 28

T

Taking Sides: Clashing Views In Mass Media And Society, 10th Edition, Alexander .......................................................... 22 Taking Sides: Clashing Views In Mass Media And Society, 9th Edition, Alexander ............................................................ 23 Telecommunications: An Introduction To Electronic Media, 9th Edition, Gross ................................................................... 24 The Art Of Public Speaking, 9th Edition, Lucas .......................4 The Newspaper Designer's Handbook, 6th Edition, Harrower ............................................................................... 31 The Newspaper Designer's Handbook, 5th Edition, Harrower ............................................................................... 31

N

News Writing And Reporting For Today's Media, 7th Edition, Itule ....................................................................................... 30

P

Persuasion In The Media Age With Powerweb, 2nd Edition, Borchers ................................................................................ 15 Public Relations With Dvd, 2nd Edition, Lattimore ................ 31 Public Relations Writing: The Essentials Of Style And Format With Online Learning Center, 5th Edition, Bivins ................... 31 Public Speaking With Cd-rom And Powerweb, Nelson ............4

R

Readings In Mass Communication: Media Literacy And Culture, 2nd Edition, Massey ............................................................... 22

S

Speaking Clearly, 6th Edition, Hahner .................................... 15 Style Manual For Communication Studies, 3rd Edition, Bourhis .................................................................................... 4

33

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Author Index

A

Adams: Communicating In Groups: Applications And Skills, 7th Edition .............................................................................. 10 Adams: Effective Group Discussion: Theory And Practice, 12th Edition ........................................................................... 10

H

Hahner: Speaking Clearly, 6th Edition .................................... 15 Harrower: Inside Reporting ................................................... 29 Harrower: The Newspaper Designer's Handbook, 6th Edition 31 Harrower: The Newspaper Designer's Handbook, 5th Edition 31 Hybels: Communicating Effectively With Free Student Cd-rom And Powerweb, 7th Edition ..................................................... 9

Adler: Communicating At Work: Principles And Practices For Business And The Professions, 9th Edition .........................4

Alexander: Taking Sides: Clashing Views In Mass Media And Society, 10th Edition ....................................................... 22 Alexander: Taking Sides: Clashing Views In Mass Media And Society, 9th Edition ......................................................... 23 Arnold: Media Writer's Handbook, 4th Edition................. 25, 29

I

Itule: News Writing And Reporting For Today's Media, 7th Edition .............................................................................. 30

B

Baran: Introduction To Mass Communication: Media Literacy And Culture, 4th Edition ........................................................ 21

L

Lattimore: Public Relations With Dvd, 2nd Edition ............... 31

Baran: Introduction To Mass Communication Media Literacy And Culture With Media World Dvd-rom, 5th Edition .............5

Bivins: Public Relations Writing: The Essentials Of Style And Format With Online Learning Center, 5th Edition .................. 31 Borchers: Persuasion In The Media Age With Powerweb, 2nd Edition ................................................................................... 15 Bourhis: Style Manual For Communication Studies, 3rd Edition 4 Bryant: Fundamentals Of Media Effects ................................. 24

Lucas: The Art Of Public Speaking, 9th Edition .......................4

M

Martin: Experiencing Intercultural Communication: An Introduction, 3rd Edition ................................................... 16 Martin: Intercultural Communication In Contexts, 4th Edition ............................................................................. 16 Massey: Readings In Mass Communication: Media Literacy And Culture, 2nd Edition ....................................................... 22 Mencher: Melvin Mencher's News Reporting And Writing, 11th Edition ............................................................................ 28 Miller: Communication Theories: Perspectives, Processes And Contexts, 2nd Edition ..................................................... 14

D

Dominick: Broadcasting, Cable, The Internet And Beyond: An Introduction To Modern Electronic Media With Powerweb, 5th Edition .............................................................................. 24 Dominick: Dynamics Of Mass Communications: Media In The Digital Age With Media World Dvd And Powerweb, 9th Edition ............................................................................. 21

N G

Gamble: Communication Works, 9th Edition ........................4

Gorham: Annual Editions: Mass Media 07/08, 14th Edition .... 23 Griffin: A First Look At Communication Theory, 7th Edition .. 13 Griffin: A First Look At Communication Theory, 6th Edition .. 14 Gross: Telecommunications: An Introduction To Electronic Media, 9th Edition .................................................................. 24 Gudykunst: Communicating With Strangers: An Approach To Intercultural Communication, 4th Edition ......................... 17

Nelson: Public Speaking With Cd-rom And Powerweb ...........4

P

Pearson: Human Communication, 3rd Edition .......................4

Pearson: Human Communication, 2nd Edition ........................ 8

34

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Author Index

R

Reinard: Introduction To Communication Research, 3rd Edition ............................................................................. 14 Rodman: Mass Media In A Changing World With Media World Dvd, 2nd Edition .............................................. 20

S

Stewart: Bridges Not Walls: A Book About Interpersonal Communication, 10th Edition ................................................... 9 Stewart: Interviewing: Principles And Practices, 12th Edition ............................................................................ 12

T

Tubbs: A System Approach To Small Group Interaction With Student Cd-rom And Powerweb, 9th Edition ...................4 Tubbs: Human Communication Principles And Contexts, 11th Edition ............................................................................. 7 Tubbs: Human Communication: Principles And Contexts, 10th Edition ............................................................................. 8 Tuggle: Broadcast News Handbook: Writing, Reporting, Producing In A Converging Media World With Student Cd-rom And Powerweb, 3rd Edition ....................................... 28 Turner: Introducing Communication Theory: Analysis And Application, 3rd Edition .................................................. 13

W

Wilmot: Interpersonal Conflict, 7th Edition...........................10

35

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