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21st Century Programmes That Shape The Future

Undergraduate & Postgraduate Prospectus 2009/2010

WORLDWIDE Empowering a smart net generation

Limkokwing: A industry-led univ

Internet Creativity Studio Film and Animation Studio Music and Sound Design Studio Communication Consultancy Architecture Consultancy

The Limkokwing University is triggering a global change in education. It is advocating the replacement of old systems with ones that adequately prepare young people to face new challenges unique to the world as it is today and as it will become tomorrow.

The Limkokwing University's formula for a new kind of education - based on the philosophy of merging the best of East H.E. Dato' Seri Abdullah Haji Ahmad Badawi and West, while incorporating the values of industry best At the official opening of Limkokwing University practices - has been winning recognition from the world's in London, 2007 leading nations. From across Europe to the United States the University is being seen as the world's leading new generation university whose ideas about how the world's next generation expectations. Limkokwing University is putting its formula to work in the countries that it is based in on three continents of should be educated is gaining ground. Asia, Europe and Africa. "In recent years, Limkokwing University has The Limkokwing University as a forward thinking institution emerged as a pioneer "Global University". In the of higher education sees a vital need to make learning relevant process it has become an international benchmark to industry expectations. Its philosophy is to create on its for innovation in higher education. Limkokwing has campuses, business units offering professional services in become an important player in our own efforts to packaging design, graphic design, web design, 3D animation, build a more educated and informed nation." audio-visual production, music composition, copywriting, scripting and creative services to manage design and brand H.E. Festus Mogae development. Former President, Republic of Botswana At the graduation ceremony of Limkokwing University The university has forged strategic collaborations with leading Botswana, 2008 brands that enable our students to work on real projects. Students work with some of the largest and most successful In merging both East and West we are bringing two brands that market a wide range of products related to footwear, sides of the world together so our young citizens learn to electrical items, telecommunications, automotive and furniture appreciate how the other side of the world lives, works among many others. These brands include Nestle, L'Oreal, and thinks. In being industry relevant our graduates Tesco, Petronas, Airasia and others. transit into careers with clear understanding of industry Students learn what it takes to create a product or design and

"I view the presence of Limkokwing University in other countries has created a positive image for Malaysian education. With its wide network of partner institutions, Limkokwing University's presence abroad provides a strong platform to spearhead the globalization of Malaysian education."

world leader in versity education

Design Studio Creativity Research Library Branding and Packaging Design Gallery Franchise Development Unit Lifestyle Design Salon

take the process right through production to market promotion. Many are, thus, able to create portfolios that present a better picture of their capabilities as well as testimonials that reveal their dedication and commitment to the successful implementation of these projects.

its human capital. It is the first Asian university in Africa.

His work with Nelson Mandela and the African National Congress in 1994 at South Africa's first democratically held election brought him close to many leaders and helped him to underProfessor Emeritus Tan Sri Dato' Dr Limkokwing stand African issues and recognise their needs. The driving force behind a global move to innovate education " This is a highly reputable international university, well

By setting up a campus in London he served notice to British universities that Asia is evolving and responding to the opportunities brought about by globalization. The Times Higher Education Supplement described it as a wake-up call. The Limkokwing campus is the first foreign university other than the US to set up a campus in the heart of Europe's most powerful city. Another campus in Botswana is part of a larger plan to turn its capital city, Gaborone, into a regional innovative education hub to build human capital for the African continent. The university is already setting up campuses in neighbouring Lesotho, Swaziland and Mauritius while the governments of Zambia and Namibia are keen to work with the university to build

"Your university has taken me by surprise. You have taken a very practical, yet, avant garde approach to education. I am truly amazed by what you have done. This is real innovation. You have taken something very traditional and created something very exciting." H.E.Dr Ralph E. Gonsalves Prime Minister, St Vincent & the Grenadines, 2006 known for its ability to empower young people with skills in digital technology and the creative knowledge that is needed to excel in a fast-changing global environment." H.E. Samdech Akka Moha Sena Padei Teco Hun Sen Prime Minister, Kingdom of Cambodia, 2008

Tan Sri Lim is a truly outstanding individual, a man of many talents and achievements. He is one of Asia's leading entrepreneurs, who has triumphed in many fields - journalism, the arts, advertising, as a pioneering creative communications consultant to government and industry and most famously as the founder and President of the university that bears his name - which has grown very rapidly and has won worldwide renown for its innovative approach to higher education. Aiming to establish Malaysia as a centre of excellence for education, Tan Sri Lim established Limkokwing Institute of Creative Technology in 1991 which grew to achieve university status in 16 years. The University is now one of the world's leading universities, with over 100 international partners.

Global Vision

Creating a partnership of youths tobuild a better world

Half of the world's population comprises of youths below the age of 25. Few, if any, are involved in decisions that affect their way of life, their desires, their interests and their future. At Limkokwing we envision a time when youths from all parts of the world are engaged in all sectors of the world socio-economics where issues affecting young people are debated and decisions made. At Limkokwing we are creating a global network of youths empowered with skills and knowledge to be able to contribute to world economics. At Limkokwing we are moulding young minds to be active in global events where their opinions can be heard and respected.

A Global Mission

Shaping human hearts and minds topower global transformation

To excel in today's fast moving world it takes a special kind of skill to rise above the rest. It requires left brain, right brain thinking that is able to concentrate, conceptualise and connect. The skill is about synthesising information and arriving at innovation. At Limkokwing, we open minds to "connect the dots" and see the big picture and make new sense of life. We create the campus environment where students are: · exposed to exciting campus events that build social skills. · challenged by industry projects that open their eyes to the complexities of the real world. · stimulated with personal freedom to explore and experiment to build confidence and shape opinions. · engaged in incubation of new enterprises that merge different skills to create new brands. · involved in community work that adds value and meaning to their lives.

Table of Contents

FOUNDATION

· Foundation in Design · Foundation in Communication · Foundation in Built Environment · Foundation in Business · Foundation in Information Technology

Available in Kuala Lumpur & Borneo Available in Kuala Lumpur & Borneo Available in Kuala Lumpur & Borneo Available in Kuala Lumpur & Borneo Available in Kuala Lumpur & Borneo

2 3 4 5 6

DIPLOMA

Faculty of Design Innovation

· Diploma in Graphic Design Technology · Diploma in Product Design · Diploma in Fashion & Retail Design · Diploma in Textile & Accessories Design

Available in Kuala Lumpur & Borneo Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur & Borneo Available in Kuala Lumpur & Borneo Available in Kuala Lumpur Available in Kuala Lumpur

8 9 10 11 13 14 15 16 17 19 21 22 24

Faculty of Multimedia Creativity

· Diploma in Games Art · Diploma in Interactive & Multimedia Design · Diploma in Animation & Multimedia Design · Diploma in Virtual Reality · Diploma in Sound & Music Technology · Diploma in Multimedia, Advertising & Broadcasting

Faculty of Communication, Multimedia & Broadcasting

Available in Kuala Lumpur

Faculty of Architecture & the Built Environment

· Diploma in Architectural Technology · Diploma in Interior Design

Available in Kuala Lumpur & Borneo Available in Kuala Lumpur & Borneo Available in Kuala Lumpur

Faculty of Business Management & Globalisation

· Diploma in Retail Marketing & Management

DEGREE

Faculty of Design Innovation

· B Design (Hons) in Professional Design (Visual Communication) · BA (Hons) in Industrial Design · BA (Hons) in Brand Packaging Design · BA (Hons) in Fashion & Retailing · BA (Hons) in Surface Design

Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur

26 27 28 29 30 32 33 34 35 36 37 38 39 41 42 43 44 45

Faculty of Multimedia Creativity

· BSc (Hons) in Web Design & Technology · BA (Hons) in Games Art Development · BA (Hons) in Creative Multimedia · BA (Hons) in Animation · BA (Hons) in Digital Integrated & Immersive Multimedia · BA (Hons) in Digital Imaging & Illustration · BA (Hons) in Digital Communication Design · BA (Hons) in Sonic Design · BA (Hons) in Professional Communication · BA (Hons) in Sports Journalism · BA (Hons) in Broadcasting & Journalism · BA (Hons) in Digital Film & Television · BA (Hons) in Event Management

Faculty of Communication, Multimedia & Broadcasting

Faculty of Architecture & the Built Environment

· BA in Interior Architecture · BA (Hons) in Urban Planning & Design · BA (Hons) in Landscape Architecture · BSc (Hons) of Facilities Management · BSc (Hons) of Construction Management · Bachelor of Science (Architectural Studies) · Bachelor of Architecture

Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur

47 48 49 50 51 52 53 55 56 57 58 59 60 61 62 63 64 66 67 68 69 70 71 72

Faculty of Business Management & Globalisation

· Bachelor of Business Administration (Hons) · B Bus (Hons) in Marketing · B Bus (Hons) in International Business · B Bus (Hons) in Entrepreneurship · B Bus (Hons) in Accounting · B Bus (Hons) in Human Resource Management · Bachelor of Public Management (Hons) · BA (Hons) in Sports, Health & Fitness Management · B Bus (Hons) in Hospitality Management · BA (Hons) in Tourism Management

Faculty of Information Technology & Computing

· BSc (Hons) in Mobile Computing · BSc (Hons) in Games Technology · BSc (Hons) in Information Technology · BSc (Hons) in Business Information Technology · BSc (Hons) in Software Engineering with Multimedia · BSc (Hons) in Electronic Commerce · BSc (Hons) in Information Communication Technology

Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur

3+0 DEGREE PROGRAMMES

· Bachelor of Arts (Design) ·3+0 Curtin · BA in Mass Communication ·3+0 Curtin · Bachelor of Applied Science (Architectural Science) ·3+0 Curtin · BA (Hons) in Interior Design · 3+0 Curtin · BA (Hons) in Accounting & Finance ·3+0 Anglia Ruskin · BA (Hons) in Business Management ·3+0 Anglia Ruskin · BA (Hons) in Marketing · 3+0 Anglia Ruskin · BSc (Hons) in Business Information Systems ·3+0 Anglia Ruskin · BA (Hons) in Graphic & Web Design ·3+0 Anglia Ruskin · BA (Hons) in Graphic Design ·3+0 Anglia Ruskin · BSc in Computer Science ·3+0 Anglia Ruskin

Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur & Borneo Available in Kuala Lumpur & Borneo Available in Kuala Lumpur & Borneo Available in Kuala Lumpur & Borneo Available in Kuching Available in Kuching Available in Kuala Lumpur & Borneo

74 75 76 77 78 79 80 81 82 83 84

POSTGRADUATE

· Masters of Communication · Masters in International Contemporary Art & Design Practice · Masters of Business Administration in Human Resource Management · Masters of Business Administration in Finance & Banking · Masters of Business Administration in Leisure & Tourism Management · Masters of Business Administration in Sports Management · Masters of Business Administration in Multimedia Management · Masters of Business Administration in Communication & Public Ralations

Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur

86 87 88 89 90 91 92 93

Foundation

· Foundation in Design · Foundation in Communication · Foundation in Built Environment · Foundation in Business · Foundation in Information Technology

Foundation in Design

[KP/JPS (KA6098) 11/10] / [KP/JPS (KA3488) 03/09]

The Foundation in Design is a one-year programme, which provides the essential preparation for entry into our Degree programmes in Art, Design and Multimedia. The programme emphasizes in building your creative thinking, research and drawing skills. You will learn how to visualise ideas using different media, whether it is drawing, photography or 3D products. You will develop practical skills in two and three dimensions, exploring issues of space, structure, surface, texture, and colour. Progressively you will experience and experiment across all areas of art and design and later concentrate on your chosen field. This programme is aimed at instilling in you: · The elements and principles of design · The skills and techniques of drawing · The creative thinking and problem solving techniques · The ability to carry out primary and secondary research · The ability to communicate ideas visually and orally This programme emphasizes the various skills, techniques and learning so that you will benefit in being a globally aware, mature and forward thinking creative individual. The Limkokwing Foundation programme is specifically designed for students to enter University immediately after high school. Equivalent to an STPM/ Yr12/`A' Levels qualification, students will access Limkokwing's wide range of undergraduate Bachelor's Degree programmes upon successful completion of the Foundation year. However, it is compulsory for students enrolling into a design or multimedia related programme to undertake the Foundation programme unless they have a

portfolio for assessment of prior learning, demonstrating their grasp of basic skills. Every student of the Foundation programme will enter a stream related to their studies as they proceed to their degree programme. They won't have to study subjects not related to their planned career line. Key focus for all Foundation programmes is on developing skills in ICT and creative skills. Students will learn to use both computer hardware and software. They will master computer technology related to business applications for activities such as presentations or writing reports as well as an understanding of technical softwares for website design, graphic design, photo editing, publishing, multimedia etc. The Foundation programme relies on intensive English training that is applied through communication modules of the programme. Native English speakers can spend more time on professional writing, reporting, creative writing, etc. Students who have completed a recognized STPM/ Yr12 /A' Levels or equivalent higher certificate or diploma programme with the required subjects and credits may be exempted from the Foundation programme upon review of their past results or portfolio (where applicable).

Entry Requirement

· 5 credits SPM/ 'O' levels or equivalent. · This programme serves as a bridge into any 3-year Design and Multimedia degrees at Limkokwing University of Creative Technology.

· Creative Studies 2 · Communication Studies 2 · Malaysian Studies · History of Art · Photographic Studies

* Not applicable for international students

Programme structure

YEAR 1 Semester 1 · Communication Studies 1 · Creative Studies 1 · Life Drawing 1 · Design Studies 1 · Moral / Islamic Studies* · Analytical Drawing & Colour Theory Semester 2 · Design Studies 2 · Life Drawing 2

Where will it lead?

Completion of the Foundation in Design will provide successful students entry into the first year of any degree programmes in the Faculty of Design Innovation and Faculty of Multimedia Creativity: · BA in Industrial Design · B Des (Hons) in Professional Design · BA (Hons) in Industrial Design · BA (Hons) in Fashion & Retailing · BA (Hons) in Brand Packaging Design

2

· BA (Hons) in Animation · BA (Hons) in Creative Multimedia · BA (Hons) in Digital Integrated & Immersive Multimedia · BA (Hons) in Digital Imaging & Illustration · BA (Hons) in Digital Communication Design · Bachelor of Arts (Design) (3+0) · BA (Hons) in Graphic Design (3+0) · BA (Hons) in Graphic & Web Design (3+0) · Network of Partner Universities

Foundation in Communication

[KP/JPS (KA3489) 09/09] / [KP/JPS (KA6097) 07/10]

This one year certificate programme is designed to lay a strong foundation for students pursing a degree in communication and other related fields. Apart from fundamentals in conceptual, analytical and critical skills, students are taught basic skills in writing, using the computer, theories in communication, marketing, advertising and design and some practicals to prepare them for a smooth transition into their degree studies. The Limkokwing Foundation programme is specifically designed for students to enter University immediately after high school. Equivalent to an STPM/ Yr12/`A' Levels qualification, students will access Limkokwing's wide range of undergraduate Bachelor's Degree programmes upon successful completion of the Foundation year. However, it is compulsory for students enrolling into a design or multimedia related programme to undertake the Foundation programme unless they have a portfolio for assessment of prior learning, demonstrating their grasp of basic skills.

ing skills in ICT and creative skills. Students will learn to use both computer hardware and software. They will master computer technology related to business applications for activities such as presentations or writing reports as well as an understanding of technical softwares for website design, graphic design, photo editing, publishing, multimedia etc. The Foundation programme relies on intensive English training that is applied through communication modules of the programme. Native English speakers can spend more time on professional writing, reporting, creative writing, etc. Students who have completed a recognized STPM/ Yr12 /A' Levels or equivalent higher certificate or diploma programme with the required subjects and credits may be exempted from the Foundation programme upon review of their past results or portfolio (where applicable).

Entry Requirement

Every student of the Foundation programme will · 5 credits SPM/ `O' levels or equivalent. enter a stream related to their studies as they proceed · This programme serves as a bridge for students to their degree programme. They won't have to study into any of the 3-year Degree in Communisubjects not related to their planned career line. Key cation at Limkokwing University of Creative focus for all Foundation programmes is on developTechnology.

Programme structure

Semester 1 · Human Communication · Introduction to Mass Media · Advanced Business English · Information Technologies · Introduction to Marketing · Moral / Islamic Studies* Semester 2 · Design Study · Media Appreciation · Business Communication · Professional Writing · Introduction to Advertising · Malaysian Studies

* Not applicable for international students

· BA (Hons) in Broadcasting & Journalism Upon successful completion, graduates of the · BA (Hons) in Sports Journalism Foundation in Communication can enter one of · BA (Hons) in Event Management · BA in Mass Communication (3+0) the following degree programmes: · Network of Partner Universities. · BA (Hons) in Professional Communication · BA (Hons) in Digital Film & Television

Where will it lead?

3

Foundation in Built Environment

[KP/JPS (KA3489) 09/09] / [KP/JPS (KA6099) 07/10]

The Foundation programme provides the fundamental and broadband knowledge and skills to those who aspire to be involved in the field of architecture and the built environment. It is a preparatory programme into the field of architecture and the built environment prior to continuing the tertiary level leading to a degree qualification. The programme encompasses all aspects of creative and critical thinking through design, theory and skill-based modules, understanding the historical background of the built environment, mathematics, its applications and other related aspects. It also serves as a catalyst to opening a student's mind in order to adapt to the new field of knowledge. The Limkokwing Foundation programme is specifically designed for students to enter University immediately after high school. Equivalent to an STPM/ Yr12/`A' Levels qualification, students will access Limkokwing's wide range of undergraduate Bachelor's Degree programmes upon successful completion of the Foundation year. However, it is compulsory for students enrolling into a design or multimedia related programme to undertake the Foundation programme unless they have a portfolio for assessment of prior learning, demonstrating their grasp of basic skills. Every student of the Foundation programme will enter a stream related to their studies as they proceed

to their degree programme. They won't have to study subjects not related to their planned career line. Key focus for all Foundation programmes is on developing skills in ICT and creative skills. Students will learn to use both computer hardware and software. They will master computer technology related to business applications for activities such as presentations or writing reports as well as an understanding of technical softwares for website design, graphic design, photo editing, publishing, multimedia etc. The Foundation programme relies on intensive English training that is applied through communication modules of the programme. Native English speakers can spend more time on professional writing, reporting, creative writing, etc. Students who have completed a recognized STPM/ Yr12 /A' Levels or equivalent higher certificate or diploma programme with the required subjects and credits may be exempted from the Foundation programme upon review of their past results or portfolio (where applicable).

Entry Requirement

· 5 credits SPM/ `O' levels or equivalent. · This programme serves as a bridge for students into any of the 3-year Degree in Architecture at Limkokwing University of Creative Technology.

Programme structure

Semester 1 · Introduction to Design 1 · Drawing 1 · Foundation Mathematics · Building Technology Concepts · Foundation English 151 · Moral / Islamic Studies* · Malaysian Studies Semester 2 · Design 2 · Drawing 2 · Introduction to the Built Environment · Measurements and Applications 152 · History and Cultural Studies · Foundation English 152

* Not applicable for international students

Where will it lead?

· BSc (Hons) in Facilities Management Upon successful completion, graduates of the · BSc (Hons) of Construction Management Foundation in Built Environment can enter one · Bachelor of Architecture · BA (Hons) in Interior Design (3+0) of the following degree programmes: · Bachelor of Applied Science in Architectural · BA in Interior Architecture Science (3+0) · BA (Hons) in Urban Planning & Design · Network of Partner Universities. · BA (Hons) in Landscape Architecture

4

Foundation in Business

[KPT/JPS (KA6061) 05/10] / [KP/JPS (KA6096) 07/10]

This programme has been specially designed to prepare fresh school leavers for the technical and theoretical modules of business. It is a one-year bridging programme covering a range of subjects that form the core competencies required to pursue a degree qualification in this industry. The Limkokwing Foundation programme is specifically designed for students to enter University immediately after high school. Equivalent to an STPM/ Yr12/`A' Levels qualification, students will access Limkokwing's wide range of undergraduate Bachelor's Degree programmes upon successful completion of the Foundation year. However, it is compulsory for students enrolling into a design or multimedia related programme to undertake the Foundation programme unless they have a portfolio for assessment of prior learning, demonstrating their grasp of basic skills. Every student of the Foundation programme will enter a stream related to their studies as they proceed to their degree programme. They won't have to study subjects not related to their planned career line. Key focus for all Foundation programmes is on developing skills in ICT and creative skills.

Students will learn to use both computer hardware and software. They will master computer technology related to business applications for activities such as presentations or writing reports as well as an understanding of technical softwares for website design, graphic design, photo editing, publishing, multimedia etc. The Foundation programme relies on intensive English training that is applied through communication modules of the programme. Native English speakers can spend more time on professional writing, reporting, creative writing, etc. Students who have completed a recognized STPM/ Yr12 /A' Levels or equivalent higher certificate or diploma programme with the required subjects and credits may be exempted from the Foundation programme upon review of their past results.

Entry Requirement

· 5 credits SPM/ `O' levels or equivalent. · This programme serves as a bridge into any 3-year Business degrees at Limkokwing University of Creative Technology.

Programme structure

YEAR 1 Semester 1 · Principles of Accounting · English · Introduction to Information Technology · Mathematics · Introduction to Business · Bahasa Malaysia A / B Semester 2 · English & Study Skills · Principles of Economics 1 · Fundamental of Management · Introduction to Finance · Public Speaking · Moral / Islamic Studies* Semester 3 · English & Critical Thinking · Principles of Economics 2 · Principles of Law · Creative Studies · Introduction to Banking · Malaysian Studies

* Not applicable for international students

Where will it lead?

· B Business (Hons) in Sports, Health & Fitness Management Upon successful completion, graduates of the · B Business (Hons) in Tourism Management Foundation in Business can enter one of the fol· B Business (Hons) in Public Management lowing degree programmes: · BA (Hons) in Accounting & Finance (3+0) · Bachelor of Business Administration (Hons) · BA (Hons) in Business Management (3+0) · B Business (Hons) in Accounting · BA (Hons) in Marketing (3+0) · B Business (Hons) in Marketing · B Business (Hons) in International Business · BA (Hons) in Tourism Management (3+0) · B Business (Hons) in Entrepreneurship · Network of Partner Universities

5

Foundation in Information Technology

[KPT/JPS (KA8574) 01/13]

This programme has been specially designed to prepared fresh school leavers for the technical and theoretical modules of Information Technology. It is a one-year programme covering a range of subjects that form the core competencies required to pursue a degree qualification in this industry. The Limkokwing Foundation programme is specifically designed for students to enter University immediately after high school. Equivalent to an STPM/ Yr12/`A' Levels qualification, students will access Limkokwing's wide range of undergraduate Bachelor's Degree programmes upon successful completion of the Foundation year. However, it is compulsory for students enrolling into a design or multimedia related programme to undertake the Foundation programme unless they have a portfolio for assessment of prior learning, demonstrating their grasp of basic skills. Every student of the Foundation programme will enter a stream related to their studies as they proceed to their degree programme. They won't have to study subjects not related to their planned career line. Key focus for all Foundation programmes is on developing skills in ICT and creative skills.

Students will learn to use both computer hardware and software. They will master computer technology related to business applications for activities such as presentations or writing reports as well as an understanding of technical softwares for website design, graphic design, photo editing, publishing, multimedia etc. The Foundation programme relies on intensive English training that is applied through communication modules of the programme. Native English speakers can spend more time on professional writing, reporting, creative writing, etc. Students who have completed a recognized STPM/ Yr12 /A' Levels or equivalent higher certificate or diploma programme with the required subjects and credits may be exempted from the Foundation programme upon review of their past results or portfolio (where applicable).

Entry Requirement

· 5 credits SPM/ `O' levels or equivalent · This programme serves as a bridge into any 3year Information Technology degrees at Limkokwing University of Creative Technology.

Programme structure

YEAR 1 Semester 1 · Principles of Accounting · English · Introduction to Information Technology · Mathematics I · Introduction to Business · Bahasa Malaysia A / B Semester 2 · English & Study Skills · Principle of Economics · Fundamental of Statistic · Fundamental of Internet Technology · Principles of Programming Logic & Design · Moral / Islamic Studies* Semester 3 · English & Critical Thinking · Principles of Law · Mathematics II · Programming Fundamentals · Fundamentals of Multimedia · Malaysian Studies

* Not applicable for international students

Where will it lead?

Completion of the Foundation in Information Technology will provide successful students entry into the first year of any degree programme, in the Faculty of Information Communication Technology. · B Sc (Hons) in Business Information Technology · B Sc (Hons) in E-Commerce

· B Sc (Hons) in Games Technology · B Sc (Hons) in Information Technology · B Sc (Hons) in Mobile Computing · B Sc (Hons) in Software Engineering with Multimedia · B Sc (Hons) in Information Communication Technology · B Sc (Hons) in Business Information Systems (3+0) · B Sc (Hons) in Computer Science (3+0) · Network of Partner Universities

6

Faculty of Design Innovation

·Diploma in Graphic Design Technology · Diploma in Product Design · Diploma in Fashion & Retail Design · Diploma in Textile & Accesories Design

Diploma in Graphic Design Technology

[KP/JPS (KN2440) 05/09] / [KP/JPS (KA6100) 07/10]

As new creative innovative ways to communicate an idea, product or service continues, the greater is the demand for graphic designers in the graphic design and advertising industry.

discipline in Year 3 of the programme such as illustration, photography, advertising and multimedia. On completion of Semester 5 they will have the added advantage of 8 weeks of internship training in the industry during the semester The Diploma in Graphic Design Technology pro- break. gramme is a comprehensive course designed towards providing the relevant skills in acquiring knowledge At the end of the programme, They will also be and research, and applying them to design solutions able to develop effective strategies for goal setting, for industry-related projects. Our graduates are ver- time management and to execute design concepts satile, industry savvy, multi-skilled, multi-tasking to a professional standard. They will be the new individuals who are trained to succeed in the exciting generation of highly skilled creative innovative glamorous world of advertising and graphic design. global workforce! Students are exposed to a wide range of graphics Entry Requirement and visual techniques. This broad exposure enables students to specialise in a particular 3 credits SPM/ `O'levels or its equivalent

Programme structure

YEAR 1 Semester 1 · Communication Studies 1 · Fundamentals of Design · Creative Studies 1 · Analytical Drawing & Colour Theory · Life Drawing 1 · Moral / Islamic Studies* Semester 2 · Communication Studies 2 · Design Studies 1 · Creative Studies 2 · History of Art · Life Drawing 2 · Photographic Studies 1 · Malaysian Studies YEAR 2 Semester 3 · Communication Studies 3 · Design Studies 2 · Design History · Computer Graphics 1 · Photography Studies 2 · Media Exploration · Bahasa Malaysia A / B Semester 4 · Computer Graphics 2 · Design Studies 3 · Photography Studies 3 · Sociology and Design · Illustration 1 YEAR 3 Semester 5 · Professional Studies · Major Project 1 · Advertising 1 · Photography 1 · Illustration 2 · Multimedia 1 Semester 6 · Professional Studies · Advertising 2 · Photography 2 · Illustration 3 · Multimedia 2 · Major Project 2

* Not applicable for international students

Where will it lead?

A Diploma in Graphic Design Technology will provide you with a number of options, such as: · Advanced Standing into a related Limkokwing University Degree programme. · Advanced Standing into a related 3+0 Curtin Universiy or Anglia Ruskin University Degree offered at Limkokwing. · Advanced Standing into an overseas Degree programme from our Partner Universities. · Straight into industry.

Career Opportunities

· Art Director

· Illustrator · Photographer · Desktop Publishing Specialist · Image Touch-up Designer · Advertising Manager · Graphic Designer · Packaging Designer · Communications Designer · Stationery Designer · Set Designer · Magazine or Newspaper Designer · Web Page Designer · Exhibition Designer · Event Production Manager

8

Diploma in Product Design

[KP/JPS (KR7505) 08/11]

The Diploma in Product Design is a programme that develops student's capability in three-dimentional design. We are surrounded by products - from the watch on your wrist and the furniture in your house to the car you drive. Product design also known as industrial design, is a subjects that allows you to conceptualise and design new consumer electronics such as hand phones, audio and multimedia products has created opportunities for designers who are able to generate new, innovative and creative ideas that can successfully compare internationally.

cultural studies. Students are exposed to a wide range of international projects ranging from electronic consumer products, furniture, lighting to toy design and packaging. Student will learn to execute projects in a professional manner from presentation sketches, research reports, visuals, computer generated 3D model and actual prototypes.

Student will also learn the technical side of the manufacturing and materials in order to produce practical design. Many of the project work directly with industry to give student practical exposure A product designer gives form and function to a to 'live' project and they require skills and knowlproduct. He gives a product an identity that can edge to enter into the global design network. communicate to the customer and provide a specific function. Student will gain and understanding of form and function, colour, market research and Entry Requirement consumer demand, new technology, material and 3 credits SPM/ `O'levels or its equivalent

Programme structure

YEAR 1 Semester 1 · Communication Studies · Creative Studies 1 · Design Studies 1 · Moral / Islamic Studies* Semester 2 · Art History · Malaysian Studies · Technical Drawing · Model Making 1 · Studio Project 1 · Drawing Studies YEAR 2 Semester 3 · Studio Project 2 · Design Trend Studies · Model Making 2 · Computer Aided Design 1 · Design History · Bahasa Malaysia A / B Semester 4 · Studio Project 3 · Sociology & Design · Materials & Processes · Computer Rendering · Computer Aided Design 2 · Presentation Techniques 1 YEAR 3 Semester 5 · Studio Project 4 · Computer Aided Design 3 · Presentation Techniques 2 · Professional Studies · Design Research Semester 6 · Studio Project 5A · Studio Project 5B · Manufacturing Technology

* Not applicable for international students

Where will it lead?

A Diploma in Product Design will provide you with a number of options, such as: A Diploma in Graphic Design Technology will provide you with a number of options, such as: · Advanced Standing into a related Limkokwing University Degree programme. · Advanced Standing into a related 3+0 Curtin Universiy Degree offered at Limkokwing. · Advanced Standing into an overseas Degree programme from our Partner Universities. · Straight into industry.

Career Opportunities

· Art Director

· Illustrator · Photographer · Desktop Publishing Specialist · Image Touch-up Designer · Advertising Manager · Graphic Designer · Packaging Designer · Communications Designer · Stationery Designer · Set Designer · Magazine or Newspaper Designer · Web Page Designer · Exhibition Designer · Event Production Manager

9

Diploma in Fashion & Retail Design

(KP/JPS (KA5095) 08/09)

The Diploma in Fashion & Retail Design is a programme that develops students' capability in international fashion and retail industry. Fashion is an international industry which demands talented fashion designers who are able to innovate and develop creative designs that can compete in the global market. The Fashion & Retail Design programme responds to the direct needs of the global industry. The diploma emphasises innovation and creativity in Fashion & Retail Design while providing students the technical knowledge necessary for a successful entry into the fashion industry. That is, to produce graduates who have an all-round talent in the fashion industry ­ from fashion design, manufacturing and retail design to merchandising and fashion management. Students are also exposed to fashion photography and journalism as an extra advantage. The three-year programme ensures students will obtain a firm foundation in research, design methods and practical skills in drawing, communications and fashion photography. In the 2nd year of the programme, students work with industry on live projects and are

exposed to fashion management and merchandising. In the program, the students are introduced to the skills of construction in sewing, flat pattern drafting and illustration. Field trips to showrooms, museums and factories help to broaden the knowledge of the fashion industry, as do special projects and lectures by guest speakers. In the final year, students begin to specialise and develop an area of expertise. Whilst most of the graduates go on to become fashion designers, others have decided to move into fashion management and merchandising. The programme is very hands-on and students are expected to make their own garments collection. This includes all designs worn to create a statement about the individual. It incorporated all the production activities which include the manipulation and experimentation of textiles and trims to generate ideas that will then be translated into three-dimensional form through pattern drafting and/or draping and sewing.

Entry Requirement

3 credits SPM/ 'O' levels or its equivalent

Programme structure

YEAR 1 Semester 1 · Life Drawing 1 · Creative Studies 1 · Communication Studies 1 · Design Studies 1 · Analytical Drawing · Moral / Islamic Studies* Semester 2 · Communication Studies 2 · Pattern Drafting & Sewing Technique 1 · Fashion Design 1 · Fashion History · Photography 1 · Figure Drawing · Malaysian Studies YEAR 2 Semester 3 · Fashion Design 2 · Pattern Drafting & Sewing Technique 2 · Fashion Illustration · Business and Management Studies · Bahasa Malaysia A / B Semester 4 · Retail Design · Fashion Design 3 · Pattern Drafting & Sewing Technique 3 · Presentation Techniques 1 YEAR 3 Semester 5 · PR (Event Management & Promotion) · Fashion Design 4 · Pattern Drafting & Sewing Technique 4 · Garment Construction 1 · Presentation Techniques 2 · Internship (Industrial Placement) Semester 6 · Fashion Design 5 · Pattern Drafting & Sewing Technique 5

* Not applicable for international students

Where will it lead?

A Diploma in Fashion & Retail Design will provide you with a number of options, such as: · Advanced Standing into a related Limkokwing University Degree programme. · Advanced Standing into an overseas Degree programme from our Partner Universities. · Straight into industry.

Career Opportunities

A graduate with the Diploma in Fashion & Retail Design can work as: · Fashion Designer · Costume Designer · Fashion Merchandiser · Fashion Buyer · Fashion Illustrator · Fashion Promoter · Marketing Consultant · Retail Manager

10

Diploma in Textile & Accessories Design

[KP/JPS (KA3924) 08/09]

The Diploma in Textile & Accessories Design is a practical programme focusing on the textiles and manufacturing industry. The demand for creative innovative textiles is not just from the fashion industry but also from other industries such as furniture, interior decoration and even transportation. The design of textiles plays an important part of the overall image of a product. Can you imagine a house without textile design for curtains, sofas and cushions? Can you imagine a train, bus or car without having considered the textile design of the seats?

It explores all aspects of constructed textiles and the design and production of accessories while emphasising a sense of personal expression. Students will develop an appreciation of the unique decorative qualities of textiles/fabric and the tactile nature of surfaces through the understanding of yarn and materials such as cotton, wool, linen, rubber and plastics. Course work includes design of two-dimensional patterns on paper, computer manipulated design, hand-printed, dyed, woven and embellished fabric structures. The demand for graduates, unique and innovative An understanding of adornment and fine metal designs will continue and are readily employed work will form the fundamental aspect of accessories design. Complementing this knowledge is into the industry. the workshop-based production of accessories. The Textile Design route represents a challenging academic experience aimed a raising students' visual Entry Requirement awareness, critical abilities and aesthetic sensibilities. 3 credits SPM/ `O'levels or its equivalent

Programme structure

YEAR 1 Semester 1 · Life Drawing 1 · Creative Studies 1 · Communication Studies 1 · Design Studies 1 · Analytical Drawing 1 · Moral / Islamic Studies* Semester 2 · Communication Studies 2 · Weaving Techniques · History of Textile · Textile Studies · Design Practice · Malaysian Studies YEAR 2 Semester 3 · Fancy Weaves · Oriental Textile · Colour & Pattern · CAD Textile · Bahasa Malaysia A / B Semester 4 · Dyeing & Printing · Alternative Fabrication · Structural Fabric Design · Textile Forecast YEAR 3 Semester 5 · Introduction to Accessories · Business of Fashion · Industry Placement Semester 6 · Textile Design Portfolio · Footwear Design · Textile Issue · Fashion Photography · Fashion Illustration · Presentation Technique

* Not applicable for international students

Where will it lead?

A Diploma in Fashion & Retail Design will provide you with a number of options, such as: · Advanced Standing into a related Limkokwing University Degree programme. · Advanced Standing into an overseas Degree programme from our Partner Universities. · Straight into industry.

Career Opportunities

This course allows graduates a flexibility of choosing any area of the Textile industries to begin their career as: · Textile Designer · Fine Artist · Colorist · Surface Designer · Fashion Accessories Designer · Batik Designer · Clothing Designer · Fashion Jewellery Designer · Leather Goods Designer · Shoe Designer

11

Faculty of Multimedia Creativity

·Diploma in Games Art ·Diploma in Interactive and Multimedia Design ·Diploma in Animation and Multimedia Design ·Diploma in Virtual Reality ·Diploma in Sound & Music Technology

Diploma in Games Art

(KP/JPS (KA4504) 08/09)

Computer gaming is a phenomenon of the digital age. Once regarded as an adolescent pastime, computer games are today the entertainment and media industry's fastest growing segment. It has matured to become an industry of increasing sophistication and draws on the advancing technologies from software engineering, computer programming, computer graphics, animation and even artificial intelligence. As game enthusiasts seek more challenging platforms and environments, the industry is constantly on the lookout for talented designers to create more exciting new games that push the boundaries of technology and creativity. The Diploma in Games Art will provide comprehensive studies of conceptual ideas, story, character and visual design disciplines. It will focus on developing the student's technical and aesthetic-based skill-sets as well as the ability to coordinate games development teams.

With a primary focus on creating visuals for the screen, a games art student will learn to create highly marketable graphics for the latest gaming platforms/consoles as well as for the mobile/portable device. The programme will provide comprehensive study of the conceptual, story, character and visual design aspects. It will focus on developing highly marketable technical and aesthetic skills as well as the ability to coordinate games development teams. Students will examine the evolution of computer games, the elements that contribute to a game's playability, hardware and software environments and the visual design, testing, creation and marketing of games. An important component of the course is the practical training students will undergo in preparation for this competitive and highly lucrative industry.

Entry Requirement

3 credits SPM/ `O'levels or its equivalent

Programme structure

YEAR 1 Semester 1 · Life Drawing 1 · Creative Studies 1 · Communication Studies 1 · Design Studies 1 · Analytical Drawing · Moral / Islamic Studies* Semester 2 · Life Drawing 2 · Creative Studies 2 · Communication Studies 2 · Design Studies 2 · Photographic Studies 1 · History of Art · Malaysian Studies YEAR 2 Semester 3 · Introduction to Games Design · 3D Games Modeling 1 · Digital Imaging 1 · Design Principles · Creative Drawing · Bahasa Malaysia A / B Semester 4 · Animation Principles 1 · Principles of Game Development & Technology · 3D Games Modeling 2 · Digital Imaging 2 · Casual Games Development 1 YEAR 3 Semester 5 · Animation Principles 2 · Games Production · 3D Animation for Games · Imaging for Games · Casual Games Development 2 Semester 6 · Advanced Games Development · Major Project · Professional Studies for Games

* Not applicable for international students

Where will it lead?

A Diploma in Games Art will provide you with a number of options, such as: · Advanced Standing into a related Limkokwing University Degree programme. · Advanced Standing into an overseas Degree programme from our Partner Universities. · Straight into industry.

Career Opportunities

The Diploma in Games Art features a career-relevant concentration in Games Art that allows students this

specialised focus in greater depth. Graduates will have the training and skills they need to compete for entry-level positions in the game industry such as : · Concept Artists · 3D Modelers · 3D Character Modelers · Texture Artists · Game Interface Designers · Character Riggers · 2D Game Animators · Lighting Artists · Pixel Artists

13

Diploma in Interactive Multimedia Design

(KP/JPS (KA2496) 03/09) / (KP/JPS (KA6273) 11/10)

Interactive Multimedia Design is a career-oriented programme. Students will be exposed to the latest concepts in the multimedia industry and will be able to gain employment in key areas of this growing industry. Increasingly, the creative multimedia industries require fresh creative employees who are able to multi-task in areas such as photography, audiovisual technology, screen production, screenwriting, animation, interactive media, and post-production. Along with creative and technical skills, many employers, especially in smaller businesses, seek staff with generic business, management and communication skills that will be offered in this programme. As such, the programme aims at honing the students' technical abilities and to aid in evolving their aesthetic maturity within the creative disciplines of design, media and art.

The programme is broad-based and specialises in areas of interactive design for CD-ROM and Entry Requirement DVD-ROM, web design, digital video, and animation. 3 credits SPM/ 'O' levels or its equivalent

Students are able to specialise in an area of study of their choice in the final semester. The programme is an exploration of new and emerging media and encompasses a diverse range of communication platforms for various audiences. The programme will develop the students' creative and technological skills and most importantly, the ability to apply these skills to practical solutions and products.The programme places great emphasis on coursework and the use of actual industry client briefs. As students progress, they will develop a portfolio of work while adopting a matured work culture that will prepare them for immediate employment or even for a term of higher study. Students will possess a considerable edge by gaining experience in some of the leading multimedia companies in the region. It is a recurring trend that many of our students are offered employment even before they graduate.

Programme structure

YEAR 1 Semester 1 · Communication Studies 1 · Creative Studies 1 · Life Drawing 1 · Design Studies 1 · Analytical Drawing · Moral / Islamic Studies* Semester 2 · Design Studies 2 · Life Drawing 2 · Creative Studies 2 · Communication Studies 2 · Photographic Studies 1 · History of Art · Malaysian Studies YEAR 2 Semester 3 · Video & Sound Visualisation · Web Design · Digital Animation 1 · Digital Imaging 1 · Graphic Design 1 · Bahasa Malaysia A / B Semester 4 · Complimentary Studies 1 · Web Technology · Digital Animation 2 · Digital Imaging 2 · Graphic Design 2 · Interactive Design 1 YEAR 3 Semester 5 · Complimentary Studies 2 · Digital Imaging 3 · Interactive Design 2 · Multimedia Project 1 Semester 6 · Multimedia Project 2 · Professional Studies · Complimentary Studies 3

* Not applicable for international students

Where will it lead?

A Diploma in Interactive Multimedia Design will provide you with a number of options, such as: · Advanced Standing into a related Limkokwing University Degree programme. · Advanced Standing into an overseas Degree programme from our Partner Universities. · Straight into industry.

Career Opportunities

Graduates will be equipped with a range of skills

and work practices to support employment in a variety of new media arts and creative multimedia industries. Graduates will enter the industry as : · Multimedia Designers · Animators · 3D Visualisers and Modelers · Web Designers · Producers, Art Directors · Video Producers · Digital Artists

14

Diploma in Animation and Multimedia Design

(KP/JPS (KA1414) 08/09) / (KP/JPS (KA6274) 11/10)

The rapid advancement of technology has made digital animation available to the masses and the animation industry is one of the fastest growing industries today. The demand for digital animated content has expanded with the development and innovation of global technologies. This phenomenon can be seen by the influx of channels of cable and satellite digital television along with the growing popularity of the Internet. The Diploma in Animation and Multimedia Design is a programme developed to meet the growing requirements and demands of animation studios globally. The programme focuses on the development of individual creative expression using experimental and innovative animation techniques. This is accomplished through the melding of artistic application of the theories of motion, timing, storytelling, and entertainment, with the use of the most current technology required to successfully produce content in the competitive world of 2D and digital animation.

At its most fundamental stage, the Diploma also builds on conventional animation methodologies such as cell animation which was popularised by Walt Disney. Students will develop skills in drawing and the ability to visualise characters with a sense of acting and motion. Drawings on cells will then be used to dramatise the motions of humans or animals and to provide compelling narrative structure to their storytelling. As an important part of the programme, story character development is a component that will occupy a significant amount of time in its application within the modules of study. This will afford students the opportunity to hone their research skills, their ability to construct a good story and to develop a sense of film-directing. With an emphasis on these core areas, students will be exposed to advanced digital animation techniques.

Entry Requirement

3 credits SPM/ `O'levels or its equivalent

Programme structure

YEAR 1 Semester 1 · Communication Studies 1 · Creative Studies 1 · Analytical Drawing · Life Drawing 1 · Design Studies 1 · Moral / Islamic Studies* Semester 2 · Communication Studies 2 · Photographic Studies 1 · History of Art · Creative Studies 2 · Life Drawing 2 · Design Studies 2 · Malaysian Studies YEAR 2 Semester 3 · Communication Studies 3 · Photographic Studies 2 · Computer Graphics 1 · Illustration and Life Drawing 1 · Design History · Design Studies 3 · Bahasa Malaysia A / B Semester 4 · Photographic Studies 3 · Sociology & Design · Computer Graphics 2 · Design Studies 4 · Illustration and Life Drawing 2 YEAR 3 Semester 5 ·Drawing for Animation 1 ·Life Drawing for Animation 1 ·Animation Methodology · Multimedia Design for Animation 1 · History & Style of Animation 1 ·Film Structure 1 Semester 6 · Drawing for Animation 2 · Life Drawing for Animation 2 · Animation Methodology 2 · Film Structure 2 · Multimedia Design for Animation 2 · History & Style of Animation 2

* Not applicable for international students

Where will it lead?

Career Opportunities

A Diploma in Animation and Multimedia Design will Graduates will be equipped with a range of traditional and digital animation skills. These skillsets provide you with a number of options, such as: · Advanced Standing into a related Limkokwing can be utilised in a variety of ways such as : · 2D Animators University Degree programme. · Advanced Standing into an overseas Degree pro- · Assistant Animators or 'In-Betweeners', · Background & Layout Artists gramme from our Partner Universities. · Character Designers · Straight into industry. · Storyboard Artists · Visual Development or Inspirational Artists · Concept Artists · Digital Ink and Paint Artists

15

Diploma in Virtual Reality

(KP/JPS (KA3925) 08/09)

Virtual Reality involves the application of powerful digital technology to interface and interact with computer generated objects and environments in a way that mimics real life and engages all the senses. This allows the audience to easily grasp an object's salient virtual characteristics as though they exist in physical space. Complex scientific processes and sequences can be easily understood by an audience through compelling, user-friendly presentations. The course is largely studio-based and provides a broad framework for visual and spatial experimentation, exposing the students to the impact of digital technology on a range of design applica-

tions. It is also highly industry-orientated and combines the manipulation of technology with aesthetics, creative thinking and problem-solving. A wide range of mixed media processes will be explored, including contemporary graphics and typography, interactive media and interface design, time-based media, digital video, 2D and 3D animation. The study of management and business principles will enable the graduate to confidently establish and operate their own practices, should they so wish.

Entry Requirement

3 credits SPM/ 'O' levels or its equivalent

Programme structure

YEAR 1 Semester 1 · Communication Studies 1 · Creative Studies 1 · Life Drawing 1 · Design Studies 1 · Moral / Islamic Studies* · Analytical Drawing Semester 2 · Design Studies 2 · Digital Systems & Processes · Digital Imaging · Visual Culture · Creative Studies 2 · Malaysian Studies YEAR 2 Semester 3 · Digital Modeling 1 · Interactive Design 1 · Animation Methodology 1 · Visual Studies · Film Structure 1 · Contextual Studies 1 · Bahasa Malaysia A / B Semester 4 · Digital Modeling 2 · Visual Studies 2 · Interactive Design 2 · Animation Methodology 2 · Contextual Studies 2 · Film Structures 2 YEAR 3 Semester 5 · Major Project 1

* Not applicable for international students

· Visual Studies 3 · Professional Studies 1 · Free Elective Semester 6 · Major Project 2 · Industrial Attachment (Internship) · Professional Studies 2 · Intellectual Property/Copyright

Where will it lead?

A Diploma in Virtual Reality will provide you with a number of options, such as: · Advanced Standing into a related Limkokwing University Degree programme. · Advanced Standing into an overseas Degree programme from our Partner Universities. · Straight into industry.

Career Opportunities

The course is designed for the 3D Visualisation aspect of Virtual Reality, focusing on 3D Modelling and 3D Animated Walkthroughs. Graduates can work as: · 3D Visualisers · 3D Animators for Walkthroughs · 3D Product Modellers

16

Diploma in Sound & Music Technology

(KP/JPS (KA6818) 03/11)

Music is a thriving, fast-expanding business. With the proliferation of TV and radio stations, emergence of new media and technology convergence, the music horizons are expanding beyond traditional perimeters. This is an exciting time of technological change and challenge. You can be part of this booming industry when you show the potential and passion for music. You are also in sync if you have a keen interest in music technology. Students pursuing the programme learn essential modules like digital audio application, music

arrangement and studio acoustics. In the process, you acquire cutting-edge skills as well as hands-on experience with an array of professional equipment. Another competitive advantage is the access or exposure to other campus facilities and new learning dimentsions in the form of mass communication, film and TV, broad-casting, multimedia and advertising.

Entry Requirement

3 credits SPM/ `O'levels or its equivalent

Programme structure

YEAR 1 Semester 1 · Human Hearing and Sound Foundation · Audio Signal Flow · Introduction to Digital Audio Work-stations · Basic Recording · Music Introduction 1 · English for Music 1 · Moral / Islamic Studies* Semester 2 · Microphones & Speakers · Advanced Analogue Recording Application · Keyboard Harmony · Ear Training · English for Music 2 · Malaysian Studies YEAR 2 Semester 3 · Advanced Digital Audio Work-station · MIDI, Synthesis & Sampling · Audio Live Sound · Music Composition & Arrangement 1 · Bahasa Malaysia A / B Semester 4 · Audio Mastering · Studio Acoustics · Music Business & Law · Music Composition & Arrangment 2 YEAR 3 Semester 5 · Sound Design · Audio Surround · Vocal Techniques · Audio Broadcasting 1 · Internship (during semester break: 8 weeks) Semester 6 · Audio System Maintenance & Computer Management · Audio Broadcasting 2 · Film Scoring · Project 1: Album Production

* Not applicable for international students

Where will it lead?

A Diploma in Sound & Music Technology will provide you with a number of options, such as: · Advanced Standing into a related Limkokwing University Degree programme. · Advanced Standing to Thames Valley University in London to obtain a BA (Hons) in Music Technology. · Advanced Standing into an overseas Degree programme from our Partner Universities. · Straight into industry.

Career Opportunities

The course will result in producing competent graduates at entry-level positions in recording studio, broadcast and cable television, working on movies

and television programmes, and in corporate audio post-production as audio effect artist. A graduate of the Diploma in Sound & Music Technology typically works as: · Acoustic Specialist · Music Director · Concert Manager · Recording Producer · Production Director · Recording Engineering · Music Composer & Arranger · Broadcasting Engineering · Sound Designer · Film Scoring · Live Sound Engineer

17

Faculty of Communication, Media & Broadcasting

·Diploma in Multimedia, Advertising & Broadcasting

Diploma in Multimedia, Advertising & Broadcasting

(KP/JPS (KR 7648) 09/11)

The programme prepares students for the highest level of professional creative communication skills through intensive industry practicals and creative thinking modules. In this 3-year programme, students will be exposed to three majors - Advertising, Multimedia and Broadcasting - each area designed

to equip students with the skills and technological know-how to contribute effectively in their chosen careers in communication

Entry Requirement

3 credits SPM /'O' Levels or its equivalent

Programme structure

YEAR 1 Semester 1 · Media, Culture & Society 1 · Information Technologies · Moral / Islamic Studies* Select One: · Human Communication or Advanced Business English Semester 2 · Design Study 1 · Media, Culture & Society 2 · Professional Writing · Malaysian Studies Select One: · Introduction to Management or Introduction to Marketing YEAR 2 Semester 3 · Introduction to Advertising · Design Study 2 · Writing for Electronic Media · Bahasa Malaysia A / B Select One: · Creative Studies or Writing for Print Semester 4 · Advertising Creativity · Multimedia Technologies 1 · Broadcast Media Production · Photography Select One: · Buyer Behavior or Introduction to Public Relations YEAR 3 Semester 5 Advertising Major · Media Planning & Strategy · Copywriting · Advertising Management Multimedia Major · Multimedia Production · Graphic Design for Multimedia · Multimedia Technologies 2 Broadcasting Major · Introduction to Screen Studies · Video Production 1 · Introduction to Screenwriting Semester 6 Select One: · Internship or Mass Media Research Advertising Major · Integrated Marketing Communication · Presentation Skills · Advertising Campaign Planning Multimedia Major · Multimedia Project · Multimedia Broadcasting · Visualisation & Animation Broadcasting Major · Video Documentary Production · Video Production 2 · Directing Workshop

* Not applicable for international students

Where will it lead?

A Diploma in Multimedia, Advertising & Broadcasting will provide you with a number of options, such as: · Advanced Standing into a related Limkokwing University Degree programme. · Advanced Standing into a related 3+0 Curtin Universiy or Anglia Ruskin University Degree offered at Limkokwing. · Advanced Standing into an overseas Degree programme from our Partner Universities. · Straight into industry.

Career Opportunities

A graduate can enter industries involved in multimedia, advertising, public relations, journalism, electronic media, film and television, broadcasting, publishing and education. He/She can be employed as: · Audio-Visual producer

Reporter/Broadcast Journalist · Multimedia Producer/Writer · Account Executive · Public Relations Executive · Communication Executive · Product Executive · Brand Executive · Advertising Executive · Web Designer · Assistant Producer/Director · Editor · Copywriter · Account Executive · Media Executive · Sub-Editor · Art Director · Regional Correspondent · Scriptwriter

·

19

Faculty of Architecture & the Built Environment

· Diploma in Architectural Technology · Diploma in Interior Design

Diploma in Architectural Technology

[KP/ JPS (KR7562) 11/12] / (KP/JPS (KA6163) 11/10)

The architect as a practicing professional has the creative responsibility of designing the building that shapes the physical environment. To understand the diverse technological, humanistic and economical nature of environmental problems, the architect must have a sound general education. More importantly, the knowledge learnt must prepare him or her for a life of continuing change in which problems to be solved will be large and small, for every sort of function, in every type of climate and

for every budget. The curriculum of this program is designed to prepare students for a career that supports the building design industry. It equips students with the necessary technological skills and knowledge that range from building services, building construction and materials, technical and CAD drawings and office practice.

Entry Requirement

3 credits SPM/ 'O' levels or its equivalent

Programme structure

YEAR 1 Semester 1 · Design & Theory 151 · Building Construction 151 · Building Structure 151 · Foundation Mathematics 151 · Architecture Drawing 151 · Foundation English 151 · Moral / Islamic Studies* Semester 2 · Design & Theory 152 · Building Construction 152 · Building Structures 152 · Building Materials 152 · Architecture Drawing 152 · Foundation English 152 · Malaysian Studies YEAR 2 Semester 3 · Architectural Design 251 · Building Construction 251 · Building Structure 251 · Building Services 251 · Architecture Drawing 251 · Architectural Computing 251 · Bahasa Malaysia A / B Semester 4 · Architectural Design 252 · Building Construction 252 · Building Services 252 · Architecture Drawing 252 · Architectural Techniques 252 · Architectural Computing 252 YEAR 3 Semester 5 · Architecture Design 351 · Architecture Theory 351 · Building Construction 351 · Architecture Science 351 · Technical Report Writing 351 · Architectural Computing 351 Semester 6 · Architecture Design 352 · Architecture & Culture 352 · Architecture Office Practice 352 · Working Drawing 352 · Architecture Option 352 - Archic CAD · Architecture Option 352 - ESD

* Not applicable for international students

Where will it lead?

A Diploma in Architectural Technology will provide you with a number of options, such as: · Advanced Standing into a related Limkokwing University Degree programme. · Advanced Standing into a related 3+0 Curtin Universiy Degree offered at Limkokwing. · Advanced Standing into an overseas Degree programme from our Partner Universities. · Straight into industry.

Career Opportunities

· Architectural Assistant · Architectural Draftperson or Technical Assistant · Site Supervisor · Project Executive/ Coordinator · CAD Draftperson · Landscape Project Executive

21

Diploma in Interior Design

[KP/JPS (KR7561) 11/12] / (KP/JPS (KA7378) 07/11)

Interior Design is a professional discipline. It exists in the overall framework of the building industry with its own area of specialty and considerations primarily for the interior environment. Interior Design takes into consideration basic human needs and aspirations for living through its expressions of style, structure, function and form. It is a highly respected profession that responds to the needs of the building industry and corresponds to the social development, economic growth and prosperity of a country.

and heritage. Student will begin with a thorough training in the basic principles of building and design, then move on to explore various areas of specialisation. Modules of study are centered on creating interior spaces and environments utilising knowledge of human behavior, psychology, environmental science and technology. Color, texture, rendering skills, computer-aided design, pattern, fabric and design trends are also studied within this field.

While responding to changes in the design environment, interior design also plays a vital role in ensur- Entry Requirement ing the continual preservation of a country's identity 3 credits SPM/ 'O' levels or its equivalent

Programme structure

YEAR 1 Semester 1 · Introduction to Design 1 · Drawing 1 · History & Culture 1 · Measurement & Application 152 · Creative Studies · General English · Moral / Islamic Studies* Semester 2 · Design 2 · Drawing 2 · History & Culture 2 · Intro to Building Science & Construction · Building Materials 152 · Communication Studies 1 · Bahasa Malaysia A/ B YEAR 2 Semester 3 · Design 3 · Drawing 3 · History & Culture 3 · Building Construction · CADD 1 · Foundation English 151 · Malaysian Studies Semester 4 · Design 4 · Drawing 4 · History & Culture 4 · Technical Studies 1 · CADD 2 · Foundation English 152 · Professional Practice 221 YEAR 3 Semester 5 · Practicuum Experience Semester 6 · Communication Principles 111 · Design 5 · Technical Studies 2 · Furniture Design 5 · Professional Practice 222

* Not applicable for international students

Where will it lead?

A Diploma in Interior Design will provide you with a number of options, such as: · Advanced Standing into a related Limkokwing University Degree programme. · Advanced Standing into a related 3+0 Curtin Universiy Degree offered at Limkokwing. · Advanced Standing into an overseas Degree programme from our Partner Universities. · Straight into industry.

Career Opportunities

· Interior Designer · Interior Assistant · Project Manager Assistant · Business Marketing Assistant · Specialist Designer · Light and Acoustic Consultant · Site Supervisor · Freelance Designer · Columnist · Retail Designer · Visual Merchandizing Consultant

22

Faculty of Business Management & Globalisation

· Diploma in Retail Marketing and Management

Diploma in Retail Marketing and Management

(KP/JPS (KA4377) 08/09)

This programme aims to expose students to retail business and public relations knowledge, skills and capabilities, which are essential for today's challenging business environment. These will include analysis of business problems, formulation and implementation of business strategies and understanding of its function on: 1. Business strategies: concrete knowledge and skills in business disciplines and knowledge concepts as tools of analysis for business situations;

2. Operations: acquire thorough understanding of various business environment, functions, and operations and 3. Skills & knowledge: learn & adapt the analytical, planning, communication, and operating skills, which can be applied to various complex business situations.

Entry Requirement

3 credits SPM/ 'O' levels or its equivalent

Programme structure

YEAR 1 Semester 1 · Human Communications · Information Technologies · Media Culture & Society 1 Select One: · Principles of Marketing · Advanced Business English · Introduction to Accounting · Bahasa Malaysia A / B Semester 2 · Introduction to Management · Professional Writing · Media, Culture & Society 2 Select One: · Principles of Financial Management · Introduction to Advertising · Malaysian Studies · Moral / Islamic Studies* YEAR 2 Semester 3 · Introduction to Retailing · Visual Merchandising · Buyer Behavior · Introduction to Publics Relations Select One: · Marketing Research · Multimedia Technologies Semester 4 · Retail Marketing · Business Essential · Retail Design Select One: · Multimedia Broadcasting · Integrated Marketing Communication YEAR 3 Semester 5 · Retail Buying & Logistics · Human Resource & The Customer Experience · Brand Management · Business Planning Select One: · Copywriting · International Marketing Semester 6 · Comparative Retail Strategies · Project Paper · Retail Internship Select One: · Advertising Management · Production Management

* Not applicable for international students

Where will it lead?

A Diploma in Retail Marketing and Management will provide you with a number of options, such as: · Advanced Standing into a related Limkokwing University Degree programme. · Advanced Standing into a related 3+0 Anglia Ruskin University Degree offered at Limkokwing. · Advanced Standing into an overseas Degree programme from our Partner Universities. · Straight into industry.

Career Opportunities

The graduate of this programme will find tremendous opportunities in the business industries. They can be employed as: · Retail Sales Manager · Retail Store Manager · Operation Manager · Marketing Executive · Sales Executive

24

Faculty of Design Innovation

· Bachelor of Design(Hons) in Professional Design (Visual Communication) · BA (Hons) in Industrial Design · BA (Hons) in Brand Packaging Design · BA (Hons) in Fashion and Retailing · BA (Hons) in Surface Design

Bachelor of Design (Hons) in Professional Design (Visual Communication)

(KPT/JPS (KR9394) 10/13)

The Bachelor of Design (Hons) in Professional Design is a three-year honours degree designed to progressively develop students' creative potential in conceptualising and innovative technical skills as they progress. In the first two years students will acquire the necessary fundamental knowledge and skills of a graphic designer with direct exposure to the industry in the areas of corporate communications, multimedia and illustration. In the second half of Year 2, students will gain eleven weeks of practical industry experience. In the final year, students will specialise and develop deeper knowledge in an area of their choice, which includes advertising and multimedia with supporting

subjects in animation, Web technology and marketing. Equipped with entrepreneurship and design management knowledge, our graduates will enter into the industry with confidence to succeed! They will take on the challenge to develop their careers at a global level.

Entry requirement

· 3 principals STPM/'A' levels or equivalent or · 5 credits SPM/'O' levels or equivalent and

Limkokwing's Foundation in Design Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results and portfolio review (where applicable).

Programme structure

Year 1 Semester 1 · Design Management Principles 1 · Typography 1 · Basic Illustration · Photography 1 · Computer Graphics 1 · Graphic Design 1 · Design Heritage 1 Semester 2 · Design Management Principles 2 · Typography 2 · Intermediate Illustration · Photography 2 · Computer Graphics 2 · Graphic Design 2 · Design Heritage 2 · Moral / Islamic Studies* Year 2 Semester 3 · Graphic Design 3 · Socio-Psychology in Design · Typography 3 · Advanced Illustration · Multimedia 1/ Advertising 1 · Bahasa Malaysia A / B Semester 4 · Industry Training · Industrial Training Report Year 3 Semester 5 · Graphic Design 4 · Design Analysis · Multimedia 2/ Advertising 2 · Animation 1/ Web Technology 1/ Marketing 1 Semester 6 · Graphic Design 5 · Design Cultures and Ideas · Multimedia 3/ Advertising 3 · Animation 2/ Web Technology 2/ Marketing 2

* Not applicable for international students

Career Opportunities

As the communications industry continues to expand, there are tremendous opportunities for graphic design graduates. Graduates typically work as: · Art Director · Design manager · Illustrator, photographer · Desktop publishing specialist · Image touch-up designer · Advertising manager

· Graphic designer · Packaging designer · Event production manager · Communications designer · Stationery designer · Set designer · Magazine or newspaper designer · Web page designer · Exhibition designer · Multimedia designer.

26

BA (Hons) in Industrial Design

(KPT/JPS (KA6164) 08/10)

The field of industrial design covers mainly the areas of product design, furniture and transportation design. The BA (Hons) in Industrial Design offers a strong curriculum that will give students an opportunity to explore and meet the demands for innovation for a better living. The programme also enables graduates to contribute and support the development of the manufacturing industry. Industrial Design students develop their creative and technical skills by employing the current technology through a programme supported by business studies, professional practice, consumer knowledge and ethics. Students are introduced to the design process in the earlier semesters and get to learn studio practices through set projects.

They conduct research, identify problems, propose solutions and convey final ideas through sketches, computer renderings and prototypes. They are also encouraged to engage in live projects for better understanding of the actual industry practice. Such experiences are vital towards a seamless transition from learning institution to working environment.

Entry requirement

· 3 principals STPM/ 'A' levels or equivalent or · 5 credits SPM/ 'O' levels or equivalent and

Limkokwing's Foundation in Design Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results and portfolio review (where applicable).

Programme structure

Year 1 Semester 1 · Industrial Design 1 · Visual Culture · Models and Prototypes · Technical Documentation · CAD · Bahasa Malaysia A / B Semester 2 · Industrial Design 2 · Design Research · Materials and Processes · 3D Modelling 1 · Multimedia Presentation 1 · Digital Visualisation · Moral / Islamic Studies* Year 2 Semester 3 · Industrial Design 3 · Multimedia Presentation 2 · 3D Modelling 2 · Manufacturing Technology Semester 4 · Industrial Design 4 · Design in Global Context · Design Technology · Design Management Year 3 Semester 5 · Industrial Design 5 · Industrial Design Studio · Communicating Practice · Manufacturing Communication · Design & Business Strategy Semester 6 · Industrial Design 6 · Exhibition Design · Innovative Technology · Design Reflective Practice · Portfolio Review

* Not applicable for international students

Career Opportunities

The evolution off time, and demand for new innovation and rapid development of new technology have resulted in the necessity for business expansion. The need for research and development, and innovation has seen to increasing demand for people with industrial background. A graduate can work as: · Consumer Product Designer · Furniture Designer

· Automotive Designer · Toy Designer · Exhibition Designer · CAD Designer · Set Designer · Environmental Designer · Researcher · R&D Manager · Jewellery Designer · Signage Designer.

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BA(Hons)in Brand Packaging Design

(KPT/JPS (KA6400) 08/10)

Branding is the new mantra of the commercial world. Millions are being invested to develop new brands, and new designs are required that can capture consumers' interest and retain their loyalty. The degree programme is designed to turn students into branding specialists, specifically in packaging design. This programme enables the student to fully understand the fundamentals of packaging design and visual communication, from its conception to production as well as enabling students to fully connect with the industry. In Year Two, students work on actual projects, integrating visual communications and multimedia with research skills. In the second half of Year Two,

students are able to put their knowledge to good use with 8 weeks of practical industry experience/ internship. In the final year, students are trained to advertise and market their brands. Management as well as entrepreneurial skills are emphasized and graduates are prepared for industry work.

Entry requirement

· 3 principals STPM/'A' levels or equivalent or · 5 credits SPM/'O' levels or equivalent and

Limkokwing's Foundation in Design Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results and portfolio review (where applicable).

Programme structure

Year 1 Semester 1 · History of Packaging Design · Design Management Principles · Psychology of Visual Perception · Typography and Visual Communications 1 · English 1 · Malaysian Studies Semester 2 · History of Branding · Computer Graphics 1 · Electronic Pre-Press 1 · Typography and Visual Communications 2 · English 2 · Introduction to Photography · Moral / Islamic Studies* Year 2 Semester 3 · Typography and Visual Communications 3 · Computer graphics 2 · Packaging and Branding Design 1 · Marketing Principles · English 3 · Bahasa Malaysia A / B Semester 4 · Multimedia Imaging 2 · Animation Studies · Interactive Design 1 · Design Research · English 4 · Internship Program Year 3 Semester 5 · English 5 · Multimedia Design 1: Advertising Campaign · Interactive Design 2 · Design in a Global Context Semester 6 · Entrepreneurship · Multimedia Design 2: Self-Promotion · Design Management Principles · Professional Studies

* Not applicable for international students

Career Opportunities

Career opportunities are almost limitless as graduates will be well prepared to meet industry demands. These highly adaptable graduates will work as: · Creative Directors · Illustrators/Storyboard Artists · Advertising Managers · Packaging Designers · Brand Managers · Packaging Design Consultants

· Brand Positioning Strategists · Education, Brand Consultants · Marketing Sales Managers · Digital Imaging Specialists · Desktop Publishers · Brand Identity Designers · Production Co-ordinators · Production Director · Pre-press Specialists · Production Managers · Business Entrepreneurs

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BA (Hons) in Fashion and Retailing

(KPT/JPS (KA6401) 08/10)

The course is specially designed to upgrade skills and knowledge that will enable graduates to excel in the fashion business by being more creative and progressive. They are able to evaluate and respond to fast-changing fashion trends. Skills and knowledge in the fashion field are important elements because they determine placement for industrial training that can lead to career openings in the high-end market. These insights will be conveyed to students, stressing and emphasizing the basic structure and principles important to the fashion industry Skills and knowledge gained will equip students with the ability to engage in display design (merchandising, retailing and display) using their individual expertise and creativity. The main objective of this programme is to ensure

graduates excel in the fashion design business and industries related to it. Due to fashion trend changes, technical skills are always needed to upgrade the productivity of industries. Those in possession of the skills and knowledge will always be in demand. Their creative talent and capability to assess industry requirements will ensure that they are successful in their careers.

Entry requirement

· 3 principals STPM/'A' levels or equivalent or · 5 credits SPM/'O' levels or equivalent and

Limkokwing's Foundation in Design Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results and portfolio review (where applicable).

Programme structure

Year 1 Semester 1 · English Language 1 · Fundamentals of Sketching · Design Management Principles 1 · Introduction to Management · Principles of Retailing · Moral / Islamic Studies* Semester 2 · English Language 2 · Fashion Marketing · Creative Development · Principles of Marketing · Retail and Logistics Year 2 Semester 3 · English Language 3 · Communications in the New Economy · Principles of Advertising · Retail Management · Organisational Behaviour · Bahasa Malaysia A / B Semester 4 · English Language 4 · Management Information System · Consumer Behaviour · Quantitive Methods · Global Advertising Year 3 Semester 5 · English Language 5 · Human Resource Management · Brand Management · E-Commerce · Industry Training Semester 6 · Professional Practice · Retail Operation · Merchandizing & Technology · International Marketing · Product Development · Marketing Research

* Not applicable for international students

Career Opportunities

As the retail industry continues to expand so will the demand for innovative fashion and retail designers. Whether you are interested in fashion designing, fashion journalism, photography or retail management, there is a world of opportunities for talent and skills. A graduate can work as: · Fashion Merchandiser

· Fashion Buyer · Fashion Writer Editor · Fashion Illustrator · Fashion Promoter · Marketing Consultant · Retail Manager · Retail Display Artist

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BA (Hons) in Surface Design

(KPT/JPS (KA7690) 01/13)

This course intends to provide opportunities for people who are interested or already have a background in a surface embellishment treatments or related area. The programme encourages the student's individual approach to identify tomorrow's problems by providing creative art and design solutions. Practical projects allow students' theories and findings to be realised in an innovative and individualistic way. Student identified projects can be integrated with industry which continue to place this programme within the distinct boundaries of the real world of today, helping to broaden the individual's awareness of their potential role within the industry.

Surface Design is concerned with developing creative visual ideas that can be translated into printed designs for a wide range of surfaces. These include printed textiles for fashion and interiors, ceramic and glass-ware, wallpaper and wrapping, decorative laminate and floor coverings, and many other innovative decorative design and print applications. This course will enable you to turn your design ideas into printed surface design products.

Structured within a credit-based framework, the course provides specialist studies in: surface decoration onto textiles: ceramics: paper and other materials. You will also experiment with screen printing, The modular structure offers students opportunities transfer printing, computer aided design, drawing to develop skills throughout a range of applications and design crafts. including surface design for fashion and interiors, gallery pieces and textile crafts. Each module offers Entry requirement practical work within the specialist area and encourages · 3 principals STPM/'A' levels or equivalent or academic research, report writing and presentation · 5 credits SPM/'O' levels or equivalent and Limkokwing's Foundation in Design skills. Visual awareness, drawing and design research, Students with a recognised Diploma or Certificate in the problem solving, professional practice, technical understanding and critical and historical studies relevant field will be given credit exemptions based on past results and portfolio review (where applicable). support this.

Programme structure

Year 1 Semester 1 · Surface Design Technique · Applied Art : Textiles, Jewellery, Ceramic & Glass · Woven Structure · Decorating Textiles · Surface Design for Display · Moral / Islamic Studies* Semester 2 · History of Textiles · Colour and Pattern · Applied Surface Design · CAD Textiles · Printing for Fabric · Malaysian Studies Year 2 Semester 3 · Surface Design Presentation · Textile Issues · Merchandise Buying and Sourcing · Internship (Industrial Placement) · Bahasa Malaysia A / B Semester 4 · Papermaking · Embroidery Design · Professional Art · Contextual Studies · Textile Merchandising Management · Budget and Estimation Year 3 Semester 5 · Research Techniques · Floor Covering and Laminate Surface · Aesthetics Finishes · Interior Textiles · Consumer Studies in Surface Design · Trend Forecast Semester 6 · Senior Design Project · Portfolio Development · Web Page Design · Business Law for the Artist

* Not applicable for international students

Career Opportunities

A graduate in this programme can work as: · Embroidery Designer

· Surface Designer · Embroidery Business · Freelance Artist

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Faculty of Multimedia Creativity

· BSc(Hons)in Web Design and Technology · BA (Hons) in Games Art Development · BA (Hons) in Creative Multimedia · BA (Hons) in Animation · BA (Hons) in Digital Integrated & Immersive Multimedia · BA(Hons)in Digital Imaging & Illustration · BA(Hons)in Digital Communication Design · BA (Hons) in Sonic Design

BSc (Hons) in Web Design and Technology

(KPT/JPS (KA7688) 05/12)

The Bachelor of Science (Hons) in Web Design and Technology is an exciting programme that is aimed at equipping students with the fundamental principles of Internet Computing and subsequently consolidating these principles with a creative approach to the design and management of digital media. Through an appreciation of Internet computing, an understanding of human-computer interaction, web design, and experience in the theory and practice of multimedia, students will be equipped with both the practical skills required by contemporary web design studios and the ability to adapt to future developments in digital industries. The students are taught to be creative problemsolvers with knowledge of aesthetic principles and a practical understanding of web design, including issues such as interactivity, navigation, accessibility and promotion. Core modules provide a systematic grounding in the use of XHTML and CSS, hand-coding, preparing

and moving images for the web, dynamic content, and the application of web design across a range of professional and commercial contexts. Advanced modules address the requirements of professional web design projects, and explore innovative and radical approaches to web communication. The students will also be taught the technical aspects of web design in which they would understand the fundamentals of server-based scripting, database management and client-server technology. The students will also learn cutting-edge creative web tools such as Adobe Flash and Action-Scripts for a value-added advantage.

Entry requirement

· 3 principals STPM/'A' levels or equivalent or · 5 credits SPM/'O' levels or equivalent and

Limkokwing's Foundation in Design Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results and portfolio review (where applicable).

Programme structure

YEAR 1 Semester 1 · Introduction to Vector Graphics · Introduction to the Internet · Content Development · Digital Imaging 1 · Design Studies 1 · Interactive Media Studies · Moral / Islamic Studies* Semester 2 · Typographic Studies 1 · Web Design 1 · Digital Imaging 2 · Design Studies 2 · Interactive Web Studies 1 · Malaysian Studies YEAR 2 Semester 3 · Internet Applications · Web Design 2

· Design Studies 3 · Interactive Web Studies 2 · Professional Studies · Bahasa Malaysia A / B · Database Management

Semester 4 · Web Technology · Research Methodology · Web Scripting 1 · Web Application Development Methodology

YEAR 3 Semester 5 · Web Usability · Dissertation for Web · Web Scripting 2 · Web Major Project 1 · Social Studies for the Web Semester 6 · Web Major Project 2 · Web Entrepreneurship

* Not applicable for international students

Career Opportunities

A quick glance into the job listings for web designers today indicate that most companies require designers with knowledge in one or more of these scripting languages; JavaScript, PHP Flash Action-Script , and/or Active Server Page (ASP). The days when the requirement was just to design stunning web pages are now a thing of the past. A 21st

century Web Designer is one who is highly technical, artistic and creative, able to juggle between webprogramming scripts and aesthetically pleasing designs. These are the graduates who will not only work behind the computer screens but with their technical and creative management skills, are able to be successful in the roles of Web Development Managers or Creative Directors.

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BA (Hons) in Games Art Development

(KPT/JPS (KA7684) 06/12)

Computer games have become mainstream media, with nett earnings even surpassing that of the film industry. Production values are very high and costs of development are rising partly due to heavy demand, lack of specialised and qualified skilled workers, and the pressure to deliver more within an increasingly shorter amount of time. Hence, there is a need for people who are trained and competent in the workflow of game development with very specialized fields of studies. The games industry spans even to other areas like serious games, casual games, mobile games, simulations and virtual reality. It comes as no surprise then that more companies are now outsourcing their work to countries like Malaysia due to lower costs and a competitive standard of quality. The BA (Hons) in Games Art is a programme specially developed with a comprehensive approach to developing the right mindsets for a job in the global games industry, specifically in the area of arts. The games art graduate will take away with them the right skill-set to develop world-class art and game assets that programmers will be able to seamlessly integrate into their proprietary game engines. The

programme is designed to be highly practical and industry-oriented. Students explore their own creative vision within the context of this diverse, multi-disciplinary medium with the aim of shaping and developing the promising regional industry. Their understanding of industry will be enhanced through involvement in the semester long internship, improving their potential for eventual employment upon graduation. The outline of the programme concentrates on all stages of the production process similar to the workflow practiced by professionals from related industries. Students will undergo a series of handson professional training to develop their skills in an industry-based learning system.

Entry requirement

· 3 principals STPM/ 'A' levels or equivalent or · 5 credits SPM/ 'O' levels or equivalent and

Limkokwing's Foundation in Design Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results and portfolio review (where applicable).

Programme structure

YEAR 1 Semester 1 · Critical Game Studies 1 · Design Principles · 3D for Games 1 · Concept Art for Games · Interactive Media Studies1 · Moral / Islamic Studies* Semester 2 · Critical Game Studies 2 · 3D for Games 2 · Creative Drawing and Animation 1

· Games Imaging 1 · Interactive Media · Interactive Media

Studies 2

· Malaysian Studies

Studies 3 · Bahasa Malaysia A / B Semester 4 · Game Assets Development · 3D Games Animation · Games Media Studies · Professional Studies · Game Engines Studies

YEAR 2 Semester 3 · Critical Game Studies 3 · 3D for Games 3 · Creative Drawing and Animation 2 · Games Imaging 2

YEAR 3 Semester 5 · Games Project Studio 1 · Entrepreneurship for Games · Games Project 1 · Cinematography for Games Semester 6 · Games Project Studio 2 · Games Project 2 · Games Futures

* Not applicable for international students

Career Opportunities

Their options are limitless with many of the US Graduates will be able to work in the Games and UK-based games companies setting up proDevelopment Industry as: duction studios in South-East Asia. · Games Artist Graduates will also be skilled enough to work even · Games Modelers · Texture Artists in the Post-Production Industry doing special effects · 3D Animators and 3D animation for Television Commercials. · 3D Modelers

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BA (Hons) in Creative Multimedia

(KPT/JPS (KA6186) 07/10)

Creative Multimedia is the vehicle in which emerging technologies drive home the concept of multimedia communications in business, art and design, entertainment and education. The creative media and information businesses have always been a crucial sector of the economy. Together, the creative and media business sectors invest, produce and disseminate a huge array of content that educates, informs and entertains the public. It is this creative content that people are looking for when they are connecting to the Internet, activating their broadband connection, switching on their mobile phone or choosing a channel on their TV service. The creative and media sector is thus the true heart of the Information Society, as it represents the segment that is the most accessed, and most accessible by the masses. The emerging content provider in the Information Society will be a professional who understands the authoring process, and who is an expert in graphics, sound, video and text content production. The BA (Hons) in Creative Multimedia is a 3-year programme that provides the students with an allrounded knowledge on the four major components

of Creative Multimedia; 2D Animation and Imaging, 3D Modeling & Animation, Video and MotionGraphics, and Interactive Web Design. This is a highly versatile, multi-disciplinary programme that provides the students with a comprehensive education in the principles and practices of multimedia design, production, management and evaluation. This degree also focuses on the integration of theory and technology, and their practical application to current and emerging industry trends. An important feature is practical problem solving in multi-disciplinary teams using current and emerging technologies. The programme simulates the practice in the multimedia industry and allows students to develop more specialised skills in their chosen areas of interest and professional development.

Entry requirement

· 3 principals STPM/'A' levels or equivalent or · 5 credits SPM/'O' levels or equivalent and

Limkokwing's Foundation in Design Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results and portfolio review (where applicable).

Programme structure

YEAR 1 Semester 1 · English 1 · Digital Imaging 1 · Typography Design · Design Studies · History of Multimedia · Drawing · Malaysian Studies Semester 2 · English 2 · Digital Imaging 2

· Screen Design for · 3D Design 1 · Video Production 1 · Bahasa Malaysia A

Multimedia · Film Language · Illustration · Animation Studies 1 · Moral / Islamic Studies* YEAR 2 Semester 3 · English 3 · Multimedia Imaging 1 · Animation Studies 2 · Web Design 1

/B

Semester 4 · Multimedia Imaging 2 · Video Production 2 · Web Design 2 · 3D Design 2 · Research Methodology · Multimedia Project Management

YEAR 3 Semester 5 · Multimedia Production · Interactive Design · Dissertation for Multimedia · Visual Effects Production Semester 6 · Final Project · Professional Studies · Entrepreneurship

* Not applicable for international students

Career Opportunities

Graduates will gain a broader sense of concept development and art direction in creative multimedia through the theoretical understanding of the impact, meaning and implications of multimedia and its associated technology. Thus, the Graduate's skill-set is honed not only in the usage and understanding of technology but to train the graduates to be future visionaries, creative directors and innovators of the creative multimedia industries. They will be able to work in almost all the key areas of the Creative Multimedia Industry ranging from

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Post-Production Companies, Web Design Studios, Animation Houses and Games Production Companies. Graduates will work as: · 3D Animators · 2D Artists · Web Designers · Interactive Web Specialists · 3D Texture Artists · Video Editors · Motion-Graphic Artists · Multimedia Designers

BA (Hons) in Animation

(KPT/JPS (KA6166) 08/10)

The world of animation has diversified from film, TV, games and entertainment sectors to many other industries. Digital animation is used for advanced training, simulation and planning programmes, medical diagnosis, interactive learning and architectural virtual walkthrough. Increasingly works from advanced countries are being outsourced to countries like Malaysia. The evergrowing animation industry has made headway into markets represented by the various fields of research such as behavioral analysis, architectural visualisation, and now, even in digital filmmaking. These are among the areas covered in the design practice. The BA (Hons) in Animation explores the fundamental aspects of animation using contemporary approaches. This course will equip the graduates with the fundamentals and principles of classical animation, which will serve as a solid foundation for every type, kind and style of animation. They will learn of the history, style and culture of animation

as well as the script-writing, narrative and storytelling skills required throughout an industry production pipeline. Students will also explore digital animation techniques using 3D and vector-graphics software, video and special effects techniques for creating stunning visuals for their animated projects and the necessary writing skills for the research and development of animation. The outline of the programme concentrates on all stages of the production process similar to the workflow practiced by professionals from related industries. Students will undergo a series of handson professional training to develop their skills in an industry-based learning system.

Entry requirement

· 3 principals STPM/ 'A' levels or equivalent or · 5 credits SPM/ 'O' levels or equivalent and

Limkokwing's Foundation in Design Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results and portfolio review (where applicable).

Programme structure

YEAR 1 Semester 1 · English 1 · Film Structure 1 · Multimedia Design 1 · Conceptual Design 1 · Animation Practice 1 · History of Animation · Malaysian Studies Semester 2 · English 2

· Film Structure 2 · Multimedia Design 2 · Conceptual Design 2 · Animation Practice 2 · Drawing · Moral · 3D Modeling · Production 1 · Introduction to Vector

Graphics

· Bahasa Malaysia

A/B

/ Islamic Studies*

YEAR 2 Semester 3 · Animation Practice 3 · Film Appreciation · Typography

Semester 4 · Animation Practice 4 · Production 2 · 3D Animation 1 · 3D Environment & FX · Research Methodology

YEAR 3 Semester 5 · Production 3 · 3D Animation 2 · Major Project 1 · Dissertation for Animation Semester 6 · 3D Animation 3 · Major Project 2 · Professional Studies · Entrepreneurship

* Not applicable for international students

Career Opportunities

Animation is one of the fastest-growing industries in the world, which will potentially play an active role in our everyday lives. With technological developments at the stage they are today, it has become increasingly difficult to differentiate reality from fiction. Animators can be responsible for one or all aspects of feature film production from the creation of models, photo

sets, computer-generated images, art direction, commercial material, even till that of advertisements. Graduates will be able to work as: · Animation Supervisors · Character Animators · 3D Animators · 3D Modelers · Digital matte Artists · Texture Artists

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BA (Hons) in Digital Integrated & Immersive Multimedia

(KPT/JPS (KA6443) 10/10)

The programme is designed to meet the needs for advanced multimedia training and education in the new fields of immersive technology and augmented reality. Virtual Reality (VR) is an environment that is simulated by a computer. Most virtual reality environments are primarily visual experiences, displayed either on a computer screen or through special stereoscopic displays, but some simulations include additional sensory information, such as sound through speakers or headphones. Some advanced and experimental systems have included limited tactile feedback. This interactive technology has the potential to be used by architects, science and engineering researchers, medical training, the military, and the arts, entertainment and video games industry. Immersive technologies and virtual reality are powerful and compelling computer applications by which humans can interface and interact with computer generated environments in a way that mimics real life sense engagement. As 3D and immersive technology becomes more integrated and available for a wide range of applications. It requires welldesigned user interfaces and innovative

content for the next generation of computer games and integrated technology like mobile devices, distributed web systems and desktop applications. Virtual reality will eventually be integrated into daily life and activity and will be used in very human ways. As we spend more and more time in virtual space, there will be a gradual "migration to virtual space," resulting in important changes in economics, worldview, and culture. The design of virtual environments may be used to extend basic human rights into virtual space. This programme focuses largely on interactive 3D environments in real and virtual spaces touching on subjects such as Augmented Reality, 3D Virtual Environments and 3D Visualisation Techniques for production, manufacturing and conceptual art.

Entry requirement

· 3 principals STPM/'A' levels or equivalent or · 5 credits SPM/'O' levels or equivalent and

Limkokwing's Foundation in Design Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results and portfolio review (where applicable).

Programme structure

YEAR 1 Semester 1 · Concept Development 1 · Design Studies · Drawing Studies 1 · Digital Imaging 1 · English Language 1 · Malaysian Studies Semester 2 · Concept Development 2 · Drawing Studies 2 · Studio Practice Workshop1 · Digital Imaging 2

· Interactive Design 1 · English Language 2 · Moral / Islamic Studies* · Animation for Mobile

YEAR 2 Semester 3 · English Language 3 · Web Design 1 · Web Animation · 3D Modeling · Interactive Design 2 · Bahasa Malaysia A / B Semester 4 · Digital Video 1

Deviceso Animation & Games Production 1 · Web Design 2 · English Language 4 · 3D Animation YEAR 3 Semester 5 · Collaborative Interactive Project · Virtual Reality · Motion Graphics 1 · Animation & Games

· Immersive

Production 2 Technology

Semester 6 · Major Project · Digital Compositing · Cinema Language · Digital Video 2 · Studio Practice Workshop2 · Sound Production

* Not applicable for international students

Career Opportunities

Graduates of the programme will have the maturity and technical abilities within the broad disciplines of design, media, technology and artistic creation. Graduates are expected to enter the various industries as: · 3D Animators · Game Designers · Virtual Reality Designers · Virtual Reality and Immersive Technology Modellers · Simulation Designers

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· Virtual Reality and Immersive Technology Visualisers · Prototype Designers · Interface Designers · Web Designers · Sound Designers · Web Animators · Motion Graphic Designers · Special Effects Designers · Producers · Art Directors · Researchers

BA (Hons) in Digital Imaging & Illustration

(KPT/JPS (KA6442) 10/10)

The majority of young people today working in the design, visual art and entertainment industries are experts in computer technology and have good tendencies towards art and design but are not adequately trained to draw and paint professionally or use photography at a commercial level and are unable to express the visual ideas that is required in these industries. The programme is designed to meet the needs for advanced training and education in the fields of photographic imaging, digital manipulation, digital and traditional illustration for new multimedia applications. The term Digital Imaging refers to static digital photography, digitally enhanced photography, computer generated imaging as well as time based imaging including photographic animation, web based animation, digital video, special effects in cinema and new media, multimedia and computer generated technology used in the arts, entertainment, design and film and video industry. The term Illustration refers to both traditional illustration skills and digital illustration including digitally enhanced hand drawn images, vector or postscript computer generated illustration, hand drawn digital illustration using a graphics tablet and computer generated illustration for time

based and interactive multimedia including web page design, interface design and animation used in various moving image and multimedia applications. The synergy of these two areas of design is structured to positively encourage the creative exploitation of digital and traditional media in the pursuit of innovative forms of expression and communication. Graduates explore and develop the necessary skills to become highly valued, forward thinking, creative, multiskilled designers. The course is focused towards developing exciting and dynamic visual products for the web, interactive installation arts, interactive presentation, environmental installation art, and film and television graphics. The programme enjoys a close relationship with the subject areas of graphic design, timebased media, cinema language and animation.

Entry requirement

· 3 principals STPM/'A' levels or equivalent or · 5 credits SPM/'O' levels or equivalent and

Limkokwing's Foundation in Design Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results and portfolio review (where applicable).

Programme structure

YEAR 1 Semester 1 · Concept Development 1 · Design Studies · Drawing Studies 1 · Digital Imaging 1 · English Language 1 · Moral / Islamic Studies* Semester 2 · Concept Development 2 · Drawing Studies 2

· Digital Imaging 2 · Illustration 1 · English Language 2 · Web Design 1 · Malaysian Studies · Illustration 2 · Bahasa Malaysia A / B

YEAR 2 Semester 3 · English Language 3 · Digital Imaging 3 · Photography · Digital Illustration 1

Semester 4 · Cinema Language · Illustration 3 · English Language 4 · Digital Video 1 · Animation Practice 1 · Digital Illustration 1 · 3D Modelling

YEAR 3 Semester 5 · Digital Illustration 2 · Motion Graphics 1 · Animation Practice 2 · 3D Animation 1 · Media Semester 6 · Major Project · Studio Practice Workshop · 3D Animation 2 · Digital Compositing

* Not applicable for international students

Career Opportunities

Graduates are expected to enter the various industries as: · Digital Illustrators · Texture Artists · Digital Imaging Specialist · Film Effects Designers

· Visual Effects Designers · Installation Artist · Motion Graphic Designers

Graduates will expect to work in various areas of the design, advertising and multimedia industries such as animation studios, postproduction studios, games studios and digital design studios.

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BA (Hons) in Digital Communication Design

(KPT/JPS (KA6444) 01/10)

As ever increasing higher definition technologies proliferate and the number of sophisticated viewing audiences continues to increase, there is an evergrowing demand for specialists in motion graphics and broadcast design. Digital Communication Design is a combination of graphic design, filmmaking, animation, motion graphics and sound to create attention grabbing visuals that inform and entertain. This dynamic medium of communication design will extend its reach into film and television, the Internet, electronic games and mobile technologies. This course provides graduates with the knowledge to use digital compositing techniques to create layered and textural landscapes that engage both the mind and the emotions and to build a seamless presentation that is both visually arresting and commercially effective. These new breeds of innovative, talented and disciplined motion graphics designers are multitasked specialists who are trained in the use of 3D animation, visual effects, typography, video and interactive arts. This course also deals with both animated graphics skills and creative multimedia and simultaneously engages with the critical issues involved in such production. Graduates will be trained in the

various stages of production and postproduction processes and learn how to be part of a creative team. Start to finish projects enable students to learn important conceptualisation and execution skills. The Bachelors of Digital Communication Design introduces students to multiple areas of new media of digital communication design by allowing them to develop more specialised skills in chosen areas of interest and professional development. More importantly, it does this with its key emphasis on communication skills and techniques. All this is contextualised by providing a foundation of key principles of design. Further understanding is provided through a more theoretical understanding of the impact, meaning and implications of new media in modern communication activities and processes.

Entry requirement

· 3 principals STPM/'A' levels or equivalent or · 5 credits SPM/'O' levels or equivalent and

Limkokwing's Foundation in Design Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results and portfolio review (where applicable).

Programme structure

YEAR 1 Semester 1 · Concept Development 1 · Design Studies · Drawing Studies 1 · Digital Imaging 1 · English Language 1 · Moral / Islamic Studies* Semester 2 · Concept Development 2 · English Language 2 · Drawing Studies 2 · Digital Imaging 2

· Film Structure 1 · Web Design 1 · Malaysian Studies

YEAR 2 Semester 3 · Digital Video 1 · Cinema Language · Motion Graphics 1 · Film Structure 2 · English Language 3 · Interactive Design · Bahasa Malaysia A / B

Semester 4 · Sound Production · Digital Video 2 · Animation Practice 1 · Graphic Design for Moving Media · 3D Modeling · Digital Compositiong · English Language 4 YEAR 3 Semester 5 · Collaborative Interactive

Project · Broadcast Design 1 · Motion Graphics 2 · 3D Motion Graphics · Animation Practice 2 Semester 6 · Major Project · Broadcast Design 2 · Broadcast Design Workshop · Business Management

* Not applicable for international students

Career Opportunities

The nature of the course will result in graduates to seek entry level positions in broadcast and cable television, work on movies and in television shows, and in corporate video postproduction as visual effects artists.

Graduates will be equipped to explore the potential of the exciting area of motion graphics from a graphic arts perspective. It offers an opportunity for the creative investigation of graphic languages through time based media to produce animated sequences and work suitable for projection and display in a range of environments.

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BA (Hons) in Sonic Design

(KPT/JPS (KA7689) 06/12)

The Bachelor of Arts (Hons) in Sonic Design is one of the most interesting and challenging programme where it prepares advanced knowledge and skills to the fundamentals of music and sound engineering and provides creative content creation in managing digital media. Through the appreciation of music, human-computer interaction understanding and sound design along with the musical theory and multimedia practice, students will have the opportunity to complete both skills and practical knowledge in designing contemporary music, studio design and will be able to adapt to the ever growing industry. The Programme will equip students with knowledge enabling them to solve problems creatively including the issues of musical compositions and arrangements, recording techniques and music appreciation. Modules available in the programme prepares the fundamentals of working systematically in the usage of DAW (Digital Audio Workstation) and techniques

in song compositions, basic-coding and audio for the web, music transformation, album production and sound design for commercial application. Students will also learn the technical aspects of Sound Design Theory such as "Audio Waveform", Human Hearing and the usage of Analogue Console and Computer Music. Students will also be equip with the latest recording technology and audio sequencer such Pro Tools and MIDI (Musical Instrument Digital Interface).

Entry requirement

· 3 principals STPM/ 'A' levels or equivalent or · 5 credits SPM/ 'O' levels or equivalent and

Limkokwing's Diploma in Sound and Music Technology for advanced standing into this degree programme. Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results and portfolio review (where applicable).

Programme structure

YEAR 1 Semester 1 · Sound Construction · Analogue and Digital Sound (Workbench A) · Music Introduction and Ear Training · Image Construction · Moral / Islamic Studies* Semester 2 · Sound Processing (Workbench B) · Theories of Journal Visualization

· Generative Parameters · Environmental Creative

of Sound

· Music Composition and

Arrangment

· Principles of Acoustics · Malaysian Studies

Expression · Advance Vocal Techniques · Sonic Web Design · Bahasa Malaysia A / B Semester 4 · Career Management · Environmental Practice · English For Music · Film Scoring · Video Concepts · Interactive Design

YEAR 2 Semester 3 · Art Of Radio Communication · Interactive Media (Workbench C)

YEAR 3 Semester 5 · Music Business · Advanced Environmental Practice · Team Project · Thesis Semester 6 · Theoretical Visualisation · Project Interaction (Major) 1 · Project Interaction (Support) 2 · Public Relation Principles

* Not applicable for international students

Career Opportunities

Graduates will be able to work as: · Sound Designer · Album Producer · Music Producer for Film · TV/Radio Broadcasting Producer · Sound Engineer · A&R Executive

· Artists Management · Event Management · Song Composers · Artists/Singers · Film Scoring · Foley Artist · Studio Acoustic Treatment · Graphic Design · Web Design

39

Faculty of Communication, Media & Broadcasting

· BA (Hons) in Professional Communication · BA (Hons) in Sports Journalism · BA (Hons) in Broadcasting & Journalism · BA (Hons) in Digital Film & Television · BA (Hons) in Event Management

BA (Hons) in Professional Communication

(KP/JPS (KA5365) 09/09)

The importance of communication as an integral part of individual success is recognized in this programme as it strives to equip students with the ability to communicate at all levels of society.Students are exposed to the varied skills of communication, advertising, public relations, writing and marketing as well the soft skills of interacting well with people to enhance communication effectiveness.

Entry requirement

· 3 principals STPM/'A' levels or equivalent or · 5 credits SPM/'O' levels or equivalent and

Limkokwing's Foundation in Communication Students with a recognised certificate or diploma in a related field will be given advanced standing into the degree programme.

Programme structure

YEAR 1 Semester 1 · Writing Skills for Communicators · Media & Society · Introduction to Web Technology · Advertising Principles · Business Communication Skills · Bahasa Malaysia A / B Semester 2 · Writing for the Mass Media · Communication in the New Economy · Public Relations Principles · Principles of Business Law · Fundamental of Organisational Behaviour

·

Moral / Islamic Studies*

YEAR 2 Semester 3 · Writing for Creative Industries · Public Speaking and Presentation Skills · Marketing Principles Select One: · Public Relations Writing · Copy Writing Select One: · Public Relations Communications · Global Advertising Semester 4 · Communication Research Methodology · Consumer Behaviour Select Two: · Corporate Communications

Managing Publicity & Media Relations · Media Planning · Strategic Advertising

·

·

Issues and Ethics Public Relations Management

Select One: · Communication Management · Dynamic of Small Business YEAR 3 Semester 5 · Media Audience Studies · Entrepreneurship · Strategic Marketing Communication Select One: · Public Relations Campaign · Advertising Agency Management Select One: · Advertising Regulations,

Select One: · Services Marketing · Business to Business Marketing · Video Production Semester 6 · Internship (during semester break) · Dessertation · Strategic Marketing Select One: · International Public Relations · Advertising Campaign Select One: · Internet Marketing · Instructional Video Production

* Not applicable for international students

Career Opportunities

A graduate can enter industries involved in advertising, public relations, journalism, marketing, publishing and education. He or she can be employed as: · Communication manager · Senior writer

· Editor · Copy editor · Copywriter · Advertising manager · Freelance writer · Columnist · Public relations officer

41

BA (Hons) in Sports Journalism

(KPT/JPS (KA6450) 01/10)

Sports journalism is about the passion for sports and the desire to communicate this same passion to readers and listeners. Sports journalism is therefore written with an eye-catching and entertaining flavour different from other forms of journalism. All sports journalism requires the ability to communicate with an audience but the different media require different skills and training. The programme equips students with the flexibility to deliver exciting news

in variety of formats - TV, print, radio and the web.

Entry requirement

· 3 principals STPM/'A' levels or equivalent or · 5 credits SPM/'O' levels or equivalent and

Limkokwing's Foundation in Communication Students with a recognised certificate or diploma in a related field will be given advanced standing into the degree programme.

Programme structure

YEAR 1 Semester 1 · English Language Proficiency 1 · Introduction to Mass Communication · Introduction to Web Technology · Introduction to Journalism · Sport Values · Moral / Islamic Studies* Semester 2 · English Language Proficiency 2 · Communication Research Methodology · Principles of Photography

· News Writing &

Reporting · Malaysian Studies YEAR 2 Semester 3 · English Language Proficiency 3 · Sports Psychology · Sports Management · Principles of Writing · Bahasa Malaysia A / B Select One: · Media Law & Ethics · PR Principles · Communication in the New Economy · Creative Studies · Design Study

Semester 4 · English Language Proficiency 4 · Sports & Law · Sports Marketing · Sports Financial · Sports Economics Select One: · Electronic Publishing · Corporate Communication · Creativity · Entrepreneurship · PR Management YEAR 3 Semester 5 · Sports World · Power & Politics in Sports · Sports in Society :

Contemporary Issues

· Video Production · Sport in Social

Development Select One: · Fundamentals of Organizational Behavior · Creative Industries · Communication Management · Dynamics of Small Business · Services Marketing Semester 6 · Internship · Dissertation · Sports & International Relations · Global Sports

* Not applicable for international students

Career Opportunities

A Limkowking Degree enables graduates to be versatile and provides them skills to a variety of fields including print media, electronic media, multimedia, design, advertising, sports and public relations.

Sports journalism career includes: · Sports Journalist · Sports Caster · Sports Anchor · Sports Editor · Sports Producer

42

BA (Hons) in Broadcasting & Journalism

(KPT/JPS (KA6178) 05/11)

Broadcast journalism demands a special set of skills and knowledge different from the print journalism as broadcast copy is written to be read out loud by a news reader rather read silently the words and sentences must be accurate and clear as well as complement the pictures, video and audio that accompany a story. The television and radio news industry, including cable TV systems, continues to evolve in exciting ways. As the news business moves more rapidly from the printed newspaper to electronic news, demand will grow for students equipped for broadcast journalism in politics, science and technology, health, entertainment and sports.

The programme will equip students not only to hone their writing and editing skills in broadcast journalism but also be more enterprising, inquisitive in order to stand out from the crowd.

Entry requirement

· 3 principals STPM/'A' levels or equivalent or · 5 credits SPM/'O' levels or equivalent and

Limkokwing's Foundation in Communication Students with a recognised certificate or diploma in a related field will be given advanced standing into the degree programme.

Programme structure

YEAR 1 Semester 1 · Communicators Writing Skills · Media & Society · History of Journalism · Introduction to Web Technology · Bahasa Malaysia A / B Semester 2 · Writing for the Masses · Principles of Broadcasting · News Media Institutions · Introduction to News Writing · Moral / Islamic Studies* YEAR 2 Semester 3 · Creative Industry Writing · Introduction to Reporting · Documentary Theory & Practice · Feature Writing · Graphic & Publication Design · Malaysian Studies Semester 4 · Media Law & Ethics · Web Journalism · Principles of Scriptwriting · Political News Analysis · Corporate Production Select One: · PR Writing · Corporate Communication YEAR 3 Semester 5 · Communication Research Methodology · News Values · Strategic Marketing · Screen Production Techniques Select One: · Entrepreneurship · Fundamentals of Organizational Behaviour

· PR Management · Internship (during

semester break) Semester 6 · Dissertation · Newspaper Production · Broadcast Production Project · International Public Relations Select One: · Strategic Marketing Communications · Instructional Video Production

* Not applicable for international students

Career Opportunities

A Limkokwing degree enables graduates to be versatile and provides them skills to a variety of fields including print media, electronic media, multimedia, design, advertising and public relation consultancies. They can be employed as: · Reporter · Journalist

· News Editor · News Producer · News Anchorperson · International Correspondent · TV Producer · Broadcast Journalist · Corporate Producer · Scriptwriter · Public Relations Manager

43

BA (Hons) in Digital Film & Television

( KPT/JPS (K6165) 08/10)

Students who have a passion to be cinema or television filmmakers will find this exciting course exactly right for them because digital technology is set to dominate the international world of filmmaking whether in Hollywood, Hong Kong, India or other emerging markets in Asia. The endless technical possibilities and flexibility of digital technology makes the digital format the preferred choice of some of the top filmmakers of the world. This is the opportune time for students to prepare themselves for the endless opportunities to come as

they are taught how to conceptualise, script, direct and edit films in the digital format as well as equip themselves with skills in directing, producing, editing, post-production and animation.

Entry requirement

· 3 principals STPM/'A' levels or equivalent or · 5 credits SPM/'O' levels or equivalent

Limkokwing's Foundation in Communication Students with a recognised certificate or diploma in a related field will be given advanced standing into the degree programme.

Programme structure

YEAR 1 Semester 1 · Communicators Writing Skills · Mass Media & Society · Principles of Digital Technology 1 · Film Studies · Principles of Broadcasting · Bahasa Malaysia A / B Semester 2 · Writing for the Masses · Principles of Digital Technology 2 · New Economy Communication · Screen Production Techniques 1 · Principles of Script Writing

· Conceptual Design 1 · Moral

Research Methodology

· Conceptual Design 2

· Film Noir & the Neo Noir · Research 1 : Film,

/ Islamic Studies*

YEAR 2 Semester 3 · Creative Industry Writing · Presentation Skills for Communicators · Animation Practice 1 Select Two: · Film Genre · Digital Post · Asian Cinema Select One: · Directors and Their Films · Creative Interactive Design Semester 4 · Communication

Select Two: · Screen Production Techniques 2 · Production Design · Aesthetics of Documentary Select One: · Directing Current Affairs, Magazines & Talk Shows · Creative Multimedia YEAR 3 Semester 5 · Studies on Media Audience · Non-Broadcast Script Writing

Broadcasting & Animation

· Animation Practice 2

Select One: · TVC, PSA & Music Videos · Media Finishing Processes

· Internship (during

semester break) Semester 6

· Research 2 : Film,

Broadcasting & Animation

· E-Commerce for

Screen Media Select One: · Non-Broadcast Video Production · Film Seminar

* Not applicable for international students

Career Opportunities

A Limkowking degree programme enables the graduate to be versatile. They can apply their knowledge and skills to a variety of fields, including multimedia, broadcasting, directing, producing, and art direction for film and television. A graduate can enter such industries as advertising, broadcasting, filmmaking and multimedia. They can be employed as:

· Director · Producer · Screen Writer · Editor · Production Manager · Digital Camera Operator · Feature Film and Television Writer · Script Supervisor · Assistant Editor · Assistant Producer

44

BA (Hons) in Event Management

(KPT/JPS (KA6445) 10/10)

For students who enjoy making things happen, event management can be a most satisfying career. Events happen everyday and the professionally trained event manager is in high demand at all levels. A wide range of exciting and challenging activities awaits those who choose this career - celebrity events, rock concerts, sports tournaments, corporate functions, exhibitions, product launches, marketing promotions and road shows.

fast growing service industry. Now is the time to explore an excellent career in this exciting world of event management.

Entry requirement

· 3 principals STPM/'A' levels or equivalent or · 5 credits SPM/'O' levels or equivalent

Limkokwing's Foundation in Communication Students with a recognised certificate or diploma in a The emergence of event management as a profes- related field will be given advanced standing into the sional skill is now recognised and needed by the degree programme.

Programme structure

YEAR 1 Semester 1 · Event Industry · Event Operations · Introduction to Web Technology · Business Communication Skills · Writing Skills for Communicators · Moral / Islamic Studies* Semester 2 · Venue Operations & Contracts · Communication in the New Economy · PR Principles

· Marketing Principles · Computer Graphics · Malaysian Studies · Public

YEAR 2 Semester 3 · Corporate & Event Management · Corporate Communication · Dynamic of Small Business · Consumer Behavior · Media Law & Ethics · Innovative Problem Solving Skills · Bahasa Malaysia A / B Semester 4 · Project Management · Strategic Marketing

Relation Communication · Managing Publicity & Media Relations · Advertising Principles YEAR 3 Semester 5 · Event Impact Analysis · Studies in Media Audiences · PR Campaign Select One: · Advertising Process · Entrepreneurship · Strategic Marketing Communications

Select One: · Services Marketing · PR Management · Copywriting Semester 6 · Internship · Conference & Exhibition Studies · Research Management · International Public Relations · PR Writing Select One: · Internet Marketing · Advertising Campaign · Dissertation

* Not applicable for international students

Career Opportunities

A Limkokwing degree programme enables the graduate to be versatile and to apply skills to meet a variety of challenges in event management. They can be employed as: · Accountant Manager · Campaign Manager

· PR Manager · Media Manager · On-site Team Leader · Talent Vault Manager · Resource Manager · Market Researcher · Corporate Writer

45

Faculty of Architecture & the Built Environment

· BA

in Interior Architecture · BA (Hons) in Urban Planning & Design · BA (Hons) in Landscape Architecture · BSc (Hons) of Facilities Management · BSc (Hons) of Construction Management · Bachelor of Science (Architectural Studies) · Bachelor of Architecture

BA in Interior Architecture

(KP/JPS (KN3760) 08/09)

The scope of work in interior design has expanded tremendously. As the built environment of the present day has grown in complexity and diversity, the realm of the interior has become a profession in its own right. While an interior designer works alongside other consultant such as architects, engineers and construction managers, in many cases today projects are handled independently by a new breed of professionals: interior architects. These are creative professionals who do not only plan and design public, commercial, recreational, institutional and domestic buildings, but are also responsible for and qualified in the management of the implementation of such projects.

These projects help Interior Architecture students to develop an understanding of the relationship between architecture, interiors, engineering and project management. Students will also learn to solve pragmatic problems related to interior spaces and build up a sound knowledge of construction as well as technical issues.

Entry requirement

· 3 principals STPM/'A' levels or equivalent or · 5 credits SPM/'O' levels or equivalent and

Limkokwing's Foundation in Built Environment Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results and portfolio review (where applicable).

Programme structure

YEAR 1 Semester 1 · Architectural Graphic 141 · Architecture Culture & History 141 · Interior Architecture 141 · Theory & Practice of Design 141 · Building Science 141 · Building Construction & Materials 141 · Malaysian Studies Semester 2 · Digital Communication142 · Design Communication 142 · Architecture Culture & History 142 · Interior Architecture 142

· Building Science 142 · Building Construction & · Design Communication 242 · Furniture Design Workshop 242 · Interior Architecture 242 · Professional Practice 242 · Environmental Study & Services 242 · Building Technology 242

Materials 142 · Bahasa Malaysia A / B YEAR 2 Semester 3 · Digital Communication 241 · Architecture Culture & History 241 · Interior Architecture 241 · Building Science 241 · Building Technology 241 · Design Communication241 · Moral / Islamic Studies* Semester 4 · Digital Communication 242

YEAR 3 Semester 5 · Research Methodology 341 · Practical Training 341 Semester 6 · Interior Architecture 342 · Directed Research 342 · Project Management 342

* Not applicable for international students

Career Opportunities

Career prospect await graduate in ares such as: · Exhibition Design & Event Management · Public Space Planning · Commercial Space Planning · Set Design for Entertainment Industry

· Furniture Design · Residential Design · Retail Design · Visual Merchandising · CAD Design · Information Design · Project Management

47

BA (Hons) in Urban Planning & Design

(KPT/JPS (KA7666) 12/12)

Urban planning and design is a professional discipline that explores several aspects of the built and social environments of cities and communities anticipating how the city will function and how it will look as it develops (or redevelops) in the future. Urban planning aspects takes into considerations the technical and political process concerned with the welfare of people, control of the use of land, transportation and communication networks, and protection and enhancement of the city environment. The design aspects responds to changes of the technology as well as construction that deals with the look and aesthetic details of urban places and spaces. These designed spaces creates sense of place, character and give meanings to the city as well as becomes the platform for social interactions that enriches the quality of life for the people, vital not only for the growth of the nation, but also in making a livable and sustainable nation. The student's

journey in this course starts with the fundamentals on Urban Planning as well as fundamentals of design principles followed by a thorough training on every discipline involved in this field. Modules of study are centered on the planning, conservation and heritage, policy and planning law as well as landscape. Ultimately, the student will be equipped with a holistic understanding of the basic knowledge and operational skills necessary for achieving sustainable urban planning and design, their environments, facilities and support services.

Entry requirement

· 3 principals STPM/'A' levels or equivalent or · 5 credits SPM/'O' levels or equivalent and

Limkokwing's Foundation in Built Environment Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results and portfolio review (where applicable).

Programme structure

YEAR 1 Semester 1 · STUDIO 1 (Basic Planning and Design Skills- Manual) · Evolution of Planning Ideas · City in History · Introduction to Planning · Communication Principal 111 · Bahasa Malaysia A / B Semester 2 · STUDIO 2 (Basic Planning and Design Skills- CAD) · Malaysian Society · Option 142 · Site Planning · Communication Principal 112 YEAR 2 Semester 3 · STUDIO 3(Layout Design 1) · Land Use Planning 1 · Development and Urban Environment · Quantitative Technique and Computer · Moral / Islamic Studies * Semester 4 · STUDIO 4 (Layout Design 2) · Land Use Planning 2 · Transport Planning and Highway Engineering · Urban Economic Geography · Urban Engineering

· Malaysian

Studies

YEAR 3 Semester 5 · STUDIO 5 (Intro) -Urban Design and Conservation · Public Policy Making I Structure Plan · Planning Law (Malaysian Context) · Community and Housing Diversity · Shaping the Metropolis Semester 6 · STUDIO 6 (Intro) - Urban Design and Conservation · Public Policy Making II Local Plan · Environmental

Sustainable Studies GIS in Planning · Government and Politic in Planning · Research Method

·

YEAR 4 Semester 7 · Industrial Training · Industrial Training and Report and Logbook · Planning Theory Semester 8 Research Project · Planning Practice · Development Control and Management · Option 143

·

* Not applicable for international students

Career Opportunities

Career prospects await graduates in areas such as: · Urban Planner · Urban Designer

· Transportation planner · Urban Landscape Designer · Consultant Planner

48

BA (Hons) in Landscape Architecture

(KPT/JPS (KA7667) 12/12)

A recent report by a national publication called landscape architecture a "hot-track profession." Not only is nearly every landscape architecture student assured of a job when he or she graduates, it is likely that several offers might be on the table. The best landscape architects care deeply about the health and well-being of people and cultures. They want to ensure that development does not damage environmental and cultural integrity. And they like to use products and materials that will have as few impacts on the environment as possible. Landscape architects take steps to forecast what the long-term impacts of a project will be. There is a wide range of opportunities for landscape architects. Landscape architects work on a variety of projects such as the development of open spaces, waterfront improvement projects, recreation areas like golf courses, theme parks and public playgrounds, or such of preservation project like wildlife refuges, zoos, and transportation systems such as street and

highway beautification. Increasingly, landscape architects work in environmental remediation, such as preservation and restoration of wetlands. Historic landscape preservation and restoration is another area where landscape architects increasingly play a role. Lastly, landscape architects never stop learning. They seek constant improvement in knowledge, abilities, and skills to more effectively achieve sustainable development. And as they learn, landscape architects actively engage in creating awareness of sustainable development among clients, government, academia, students, and the public at large.

Entry requirement

· 3 principals STPM/'A' levels or equivalent or · 5 credits SPM/'O' levels or equivalent and

Limkokwing's Foundation in Built Environment Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results and portfolio review (where applicable).

Programme structure

YEAR 1 Semester 1 · Landscape Design Studio 1 · Design Theory 1 · Landscape Drawing 1 · Malaysian studies · English for Communication Semester 2 · Landscape Design Studio 2 · Design Theory 2 · Landscape Drawing 2

· Plant Material · Moral / Islamic Studies*

YEAR 2 Semester 3 · Landscape Design Studio 3 · Computer Aided Design 1 · Material & Technology · History & Philosophy in Landscape · Bahasa Malaysia A / B Semester 4 · Landscape Design Studio 4

· Computer Aided Design 2 · Landscape Construction 1 · Soil Science · Forestry in Tropical

· Softscape Maintenance · Malaysia Landscape

Climate YEAR 3 Semester 5 · Landscape Design Studio 5 · Landscape Construction 2 · Asia Landscape Semester 6 · Landscape Design Studio 6 · Research Methodology

YEAR 4 Semester 7 · Office Practise · Logbook and portfolios Semester 8 · Landscape Design Studio 7 · Project Management · Housing Law · Landscape Seminar & Conference

* Not applicable for international students

Career Opportunities

Career prospects await graduates in areas such as: · Landscape Architect · Landscape Designer · Park and Recreation

· Designer/Superintendent · Golf course Designer · Theme Park Designer/Conceptualiser · Project Manager · Landscape Consultant · Nursery Manager

49

BSc (Hons) of Facilities Management

(KPT/JPS (KA7668) 08/12)

Facilities Management is a multi-disciplinary profession that ensures functionality of the built environment by integrating people, place, process and technology. Facilities Management takes into account the impact of the buildings' use, performance, and support services upon people and the workplace. It ensures that everything is available and operating properly for building occupants to do their work conveniently and efficiently. Concerned with the effective planning, design, management, maintenance and adaptation of building stock, facilities management is a highly regarded profession that responds to the needs of institutions and as such, it contributes hugely to the growth of a nation. The student's journey in this course starts with the fundamentals on facility management, followed by a

thorough training on every discipline involved in this field. Modules of study are centered on the management of facilities, human resource, finance, safety and security, digital communication, and organisational behaviour. Ultimately, the student will be equipped with a holistic understanding of the basic knowledge and operational skills necessary for the effective management of buildings, their environments, facilities, and support services.

Entry requirement

· 3 principals STPM/'A' levels or equivalent or · 5 credits SPM/'O' levels or equivalent and

Limkokwing's Foundation in Built Environment Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results and portfolio review (where applicable).

· Facilities Management 3 · Building Technology 241 · Building Science &

Programme structure

YEAR 1 Semester 1 · Digital Communication 141 · Introduction to Construction Management · Facilities Management 1 · Building Structure & Measurement 141 · Introduction to Building Science · Moral / Islamic Studies* Semester 2

· Digital Communication 142 · Quantity & Estimating · Facilities Management 2 · Building Construction &

Material 142 · Building Science & Service 142 · Bahasa Malaysia A / B YEAR 2 Semester 3 · Information Technology & Communication · Directed Option 241Procurement · Value Management

Service 241 Malaysian Studies Semester 4 · Directed Option 242Contract Administration · Professional Practice 242 · Facilities Management 4 · Project Management 341 · Maintainbility of Facilities 242

·

YEAR 3 Semester 5 · Organisational Behaviour · Financial Management · Directed Research 341 · Practical (Office Curriculum) · Safety, Health & Risk Management Semester 6 Resource Management · Facilities Thesis · Case Studies in Facilities Management

· Human

* Not applicable for international students

Career Opportunities

Career prospects await graduates in areas such as: · Facility Manager · Operations Manager · Building Manager · Administrative Manager

· Facility Management Supplier · Building Maintenance Manager · IT Manager · Human Resource Manager · Project Manager · Resource Manager

50

BSc (Hons) of Construction Management

(KP/JPS (KA7669) 08/12)

of the built environment. Student will begin with a thorough training in construction and its process, the basic principles of management then move on to explore various construction related areas. Modules of study are centered on building management knowledge and skill. Construction Management takes into considera- Contract management, building economies, mantion basic issues such as time frame, availability of agement software are also studied within this field. material, labour and human resource, financial Entry requirement constraint. It is a profession that responds to the · 3 principals STPM/'A' levels or equivalent or needs of the building industry and contributes to · 5 credits SPM/'O' levels or equivalent and the success of the construction projects, hence eco- Limkokwing's Foundation in Built Environment nomic growth and prosperity of a country. Students with a recognised Diploma or Certificate in Construction Management is a professional discipline that exists within the overall framework of the building industry with its own area of specialty and considerations primarily for the effective and efficient management construction as to meet the costs and deadline. While responding to changes of the technology, the relevant field will be given credit exemptions based construction plays a vital role in ensuring the quality on past results and portfolio review (where applicable).

Programme structure

YEAR 1 Semester 1 · Introduction to Facilities Management · Construction Technology 1 · Built Environment & Culture · Building Science · Building Services 1 · Construction Material & Finishes · Malaysian Studies Semester 2 · Construction Management 1

· Information Technology · Construction Health &

& Communication · Construction Technology 2 · Quantity and Estimating ·Building Services 2 · Human Resource Management · Bahasa Malaysia A / B YEAR 2 Semester 3 · Construction Management 2 · Professional Practice & Management 1

Safety · Construction Technology III · Construction & Contract Law · Sustainable Design & Construction · Moral / Islamic Studies* Semester 4 · Construction Management 3 · Organisational Behavior · Procurement · CAD

· Contract Administration · Professional Practice &

Management 2 YEAR 3 Semester 5 · Office Practise · Research Methodology Semester 6 · Research Project · Construction Business Management · Property Development · Design Management

* Not applicable for international students

Career Opportunities

A graduate with a Diploma in Interior Design can · Project Manager take up a job position as: · Site Manager · Construction Manager · Site Supervisor

51

Bachelor of Science (Architectural Studies)

(KPT/JPS (KA8626) 08/13)

The Bachelor of Science (Architectural Studies) is the first part of the Architect's training. The three years delivered in this programme precedes the final two years available in the Bachelor of Architecture. Professionally, architectural training requires a minimum of seven years and consists of three parts. The first two parts, comprising of 5 years of study is completed in an academic institutions. It consists of a three year Bachelor of Science degree (for Part I) followed by a two year study that confers a Bachelor of Architecture degree that is recognised professionally as Part II. Between the two parts, the University requires student to undertake a period of practical training ranging from 6 months to one year. The two parts, though conferring two different Bachelors degree, at the end of

the third and fifth study year maybe one continuous process. The curriculum is designed as one; meaning that many of the things taught in the fourth year through the Bachelor of Architecture are developments of things learnt in the third year. The third part is a two year period of practical training or working experience that enables a candidate to sit for the professional Part III Examination.

Entry requirement

· 2 principals STPM/'A' levels or equivalent or · 5 credits SPM/'O' levels or equivalent and

Limkokwing's Foundation in Built Environment Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results and portfolio review (where applicable).

Programme structure

YEAR 1 Semester 1 · Architectural Design & Theory 1 · Architecture Technology 1 · Architecture Science 1 · Architecture Communications 1 · Computer Aided Design1 · Communication Principles for Architecture · Bahasa Malaysia A / B Semester 2 · Architectural Design 2

· Architecture Science 2 · Architecture Technology 2 · Architecture · Architecture History & · Architecture Technology 5 · Architecture · Architecture · Elective

Communications 2

· Computer Aided Design 2 · Architecture History &

Theory 1

· Malaysian Studies

YEAR 2 Semester 3 · Architectural Design 3 · Architecture Technology 3 · Architecture Science 3 · Digital Communication

Theory 2 · Moral / Islamic Studies* Semester 4 · Architectural Design 4 · Architecture Technology 4 · Architecture Science 4 · Architecture Communications 3 · Architecture History & Theory 3 YEAR 3 Semester 5 · Architectural Design 5

Science 5 History &

Theory 4 1 - Architectural Conversation Studies

Semester 6 · Architectural Design 6 · Integrated Technologies · Working Drawing · Architecture Communications Project · Architecture Seminar

* Not applicable for international students

Career Opportunities

Graduates of Bachelor of Science (Architectural Studies) generally proceed to the fourth year, subject to their achieving a minimum CGPA of 2.75. Those with lower CGPA are required to work and acquire satisfactory practical experience before being allowed to join the fourth year in the Bachelor of Architecture Program. For a graduate with a Bachelor of Science in Architectural studies, job opportunities bound as: · Architectural Assistant · Assistant Designer · Project Manager · Project Coordinator

· Site Supervisor · Architecture/ Design Consultant · Interior Designer/Interior Architect · Landscape Designer · 3D Visualiser · Architectural Model Specialist · Tutor · Architectural Draftsman · Architectural Photographer · CAD/3D Visualiser · Graphic Designer · Theme Park Conceptual Architect · Architectural Structure Specialist · Residential/Commercial Architect · Resort/Hotel Architectural Conceptualiser · Town Planning Conceptual Architect.

52

Bachelor of Architecture

(KPT/JPS (KA8612) 08/13)

The Bachelor of Architecture programme is the second part of the Architect's training. It continues from the Bachelor of Science (Architectural Studies) program. Generally there are four streams of studies; design, technology, practice and special interest. Design studies expands in terms of scale and complexity, from multi storey housing to urban design and design thesis. The design thesis is the most comprehensive, in terms of thought development and exploration of ideas. Technology classes explores advance systems (such as integrated systems design and large span structures) and specialised constructions such as prefabricated system, modular system and industrialised building system. The students are also taught professional practice and project management, in line with the expectations of the Professional Part III Examination. Specialised studies are introduced to provide special

skills to enhance their study and work skill and to provide additional career opportunities. The subject Research Methods provides the skill to use in the Topical Studies which can be a background or preliminary study to their thesis and at the same time sharpen their ability to develop their thesis. In the Directed Elective that student must complete but with a choice of areas of study, either in design theory, project management, business studies or technology. The 8 credit bring the student enough to be initial practitioners in these four fields.

Entry requirement

· 3 principals STPM/'A' levels or equivalent or · 5 credits SPM/'O' levels or equivalent and

Limkokwing's Foundation in Built Environment Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results and portfolio review (where applicable).

Programme structure

YEAR 1 - YEAR 3 See Bachelor of Science (Architectural Studies) YEAR 4 Semester 7 · Housing Design Studio 1 · Housing Design Studio 2 · Architectural Inquiries · Architectural Environment - Behavior Studies Semester 8 · Urban Design Studio 1 · Urban Design Studio 2 · Architectural Research Project · Architecture Professional Practice 1 YEAR 5 Semester 9 · Architecture Design Studio 1 · Architecture Pre - Major · Elective 2 · Architecture Professional Practice 2 Semester 10 · Architecture Design Studio 2 · Architecture Major Project · Architectural Management Principles & Practice

Career Opportunities

The architectural profession continues to grow and evolve. As population grows, more and more people continue to want more housing, schools, office spaces, commercial spaces. The profession continue to be in demand. Currently only buildings in urban areas use architect. However as nations develop and the standard of living and system of government improve, rural housing too will need architects. Developing countries will also need architects. The demand for architect and career opportunities, either as employees in the pubic sector or as a practitioners, continues to increase.

Opportunities for self expression, innovation and development are endless. The process of designing, documenting and building is a very long and involved process. The design process, legal, financial, contract and statutory process are also becoming more complex. Many young graduates are opting to specialised say in project management, or specialist to provide design or documentation services. IT is playing an increasingly important role in education and practice of architects. At Limkokwing we provide the opportunity to blend with animation, design, graphics and art.

53

Faculty of Business Management & Globalisation

·Bachelor of Business Administration (Hons) ·B Bus (Hons) in Marketing ·B Bus (Hons) in International Business ·B Bus (Hons) in Entrepreneurship ·B Bus (Hons) in Accounting ·B Bus (Hons) in Human Resource Management ·Bachelor of Public Management (Hons) ·BA (Hons)inSports, Health & Fitness Management ·B Bus (Hons) in Hospitality Management ·BA (Hons) in Tourism Management

Bachelor of Business Administration (Hons)

[KP/JPS (KA5366) 09/09]

Which are essential for today's challenging business environment. These will include analysis of business problems, formulation and implementation of business strategies and understanding of its function on: · Business strategies: concrete knowledge and skills in business disciplines and knowledge concepts as tools of analysis for business situations; · Operations: acquire thorough understanding of various business environment, functions, and operations; · Skills & knowledge: learn & adapt the analytical, planning, communication, and operating skills, which can be applied to various complex business situations.

Confident leaders who are superb problem-solvers plus skilled in analysis and critical thinking are the main product of this programme. In a business organization, without the right touch of excellent managers, it will definitely lead to many unsolved problems.

Entry Requirement

· 3 principals STPM/ 'A' Levels or equivalent or · 5 credits SPM/ 'O' levels or equivalent and Limkokwing's Foundation in Business Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results .

Programme structure

YEAR 1 Semester 1 · Introduction to Management · Business Accounting · Business Mathematics · Computer Application for Business · Academic English · Bahasa Malaysia A / B Semester 2 · Operational Management · Principles of Marketing · Microeconomics · Business Statistics · Communication Theory & Study Skills · Moral / Islamic Studies* YEAR 2 Semester 3 · Human Resource Management · Fundamental of Entrepreneurship · Introduction to Finance · Macroeconomics · Business Law · Web Design for Business Semester 4 · Organisational Behaviour · Managerial Accounting · Quantitative Methods · Business Communication Skills · Malaysian Studies YEAR 3 Semester 5 · Service Operations Management · Consumer Behavior · Corporate Law · Electronic Commerce · Management Information System · Open Elective 1 Semester 6 · Knowledge Management · Strategic Management · Project Management for Business · Professional Ethics for Business · Corporate Finance · Open Elective 2

* Not applicable for international students

Career Opportunities

· Operation Management Executive · Office Administrator/ Manager Business · Planning Consultant · Purchaser

· Banker · Operation Management Executive · Business Planning Consultant · Office Administrator/ Manager

55

B Bus (Hons) in Marketing

[KP/JPS (KA5369) 09/09]

This programme aims to equip students with a solid foundation for various business disciplines, which focuses on marketing and communication concepts in the following areas: · Business tools: exposure to communication & presentations skills, statistics, accounting, organisational behavior, human resource management, and economics; · Marketing: adapting techniques of marketing to enable them to discover opportunities and develop strategies to exploit them; and · Individual development: exposure to practical marketing problems, and developing the skills in solving practical marketing problems. Our graduates are well equipped with both theoretical and practical knowledge in the specialised area of mar-

keting. Apart from this, they are competent in IT as well. The business world cannot function without the right marketing executive. With our graduates who have all the right ingredients i.e. specialiseed knowledge, skills and behaviour, any employer can be assured of high quality experts.

Entry Requirement

· 3 principals STPM/ 'A' Levels or equivalent or · 5 credits SPM/ 'O' levels or equivalent and Limkokwing's Foundation in Business Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results.

Programme structure

YEAR 1 Semester 1 · Introduction to Management · Business Accounting · Business Mathematics · Computer Application for Business · Academic English · Bahasa Malaysia A / B Semester 2 · Principles of Marketing · Microeconomics · Business Statistics · Communication Theory & Study Skills · Moral / Islamic Studies* YEAR 2 Semester 3 · Retail Management · Public Relations · Introduction to Finance · Macroeconomics · Business Law · Web Design for Business Semester 4 · Organisational Behaviour · Managerial Accounting · International Marketing · Quantitative Methods · Business Communication Skills · Malaysian Studies YEAR 3 Semester 5 · Service Operations Management · Consumer Behaviour · Marketing Research · Electronic Commerce · Open Elective 1 · Open Elective 2 Semester 6 · Product Development · Strategic Marketing Management · Porject Management for Business · Professional Ethics for Business · Coporate Finance · Open Elective 3

* Not applicable for international students

Career Opportunities

Career prospects abound in marketing. A graduate can work in a small firm to establish its brand, help a multinational firm to maintain its brand image or climb the corporate ladder in an advertising agency. He or she can be: · Marketing Executive · Brand Management Consultant

· Market Researcher · Promotions Manager · Advertising Manager · Account Manager · Media Executive · Advertising Production Manager · Brand Manager · Marketing Consultant · Creative Team Director

56

B Bus (Hons) in International Business

[KP/JPS (KA5368) 09/09]

This programme aims to expose students to interdisciplinary skills and knowledge of the international business environment, with opportunities to develop functional expertise in various areas: · Business: concrete knowledge & skills in international business disciplines, used as tools of analysis in various business environments; · Operations: technical understanding of various international business environments, functions and operations; · Knowledge & skills: sound & concrete understanding in the importance of knowledge & skills acquired to understand the role of international business in varying contexts. Today, our world is getting smaller due to the new technology age (borderless world), international

business can be created with a click of the mouse. Our graduates are being trained for this type of exciting & fast-paced environment. He/she would possess adequate knowledge plus the extra value in having the ability to speak in public; no doubt, our graduates would be highly sought after. Strong focus on the area of knowledge and being able to provide solutions to the practical business problems are a few of our up-front abilities.

Entry Requirement

· 3 principals STPM/ 'A' Levels or equivalent or · 5 credits SPM/ 'O' levels or equivalent and Limkokwing's Foundation in Business Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results.

Programme structure

YEAR 1 Semester 1 · Introduction to Management · Business Accounting · Business Mathematics · Computer Application for Business · Academic English · Bahasa Malaysia A / B Semester 2 · Operational Management · Principles of Marketing · Microeconomics · Business Statistics · Communication Theory & Study Skills · Moral / Islamic Studies* YEAR 2 Semester 3 · International Business Strategy · Web Design for Business · Introduction to Finance · Macroeconomics · Business Law Semester 4 · Organisational Behaviour · Managerial Accounting · International Marketing · Quantitative Methods · Business Communication Skills · Malaysian Studies YEAR 3 Semester 5 · E-Commerce · Management Information System · Corporate Law · Consumer Behaviour · International Economics · Open Elective 1 Semester 6 · Knowledge Management · Strategic Management · International Finance · Professional Ethics for Business · Open Elective 2 · Open Elective 3

* Not applicable for international students

Career Opportunities

This programme opens doors to business and management, but more than that, graduates from this programme will be well-placed for international careers in multi-national firms, international aid agencies, government departments, banks and organizations

seeking a wider, more international clientele. A graduate can work as: · Import & Export Executive · International Business Consultant · International Public Relations Executive

57

B Bus (Hons) in Entrepreneurship

[KP/JPS (KA5370) 08/09]

Programme aims to expose students to the concepts and theories of business and management. These will include analysis of business problems, formulation and implementation of business strategies and understanding of its function on: · Business strategies: concrete knowledge and skills in business disciplines and knowledge concepts as tools of analysis for business situations; · Operations: acquire thorough understanding of various business environment, functions, and operations; · Skills & knowledge: learn & adapt the analytical, planning, communication, and operating skills, which can be applied to various complex

business situations. Confident leaders who are superb problem-solvers plus skilled in analysis and critical thinking are the main product of this programme. In a business organisation, without the right touch of excellent managers, it will definitely lead to many unsolved problems.

Entry Requirement

· 3 principals STPM/ 'A' Levels or equivalent or · 5 credits SPM/ 'O' levels or equivalent and Limkokwing's Foundation in Business Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results.

Programme structure

YEAR 1 Semester 1 · Introduction to Management · Business Accounting · Business Mathematics · Computer Application for Business · Academic English · Bahasa Malaysia A / B Semester 2 · Principles of Marketing · Microeconomics · Business Statistics · Communication Theory & Study Skills · Moral / Islamic Studies* YEAR 2 Semester 3 · Fundamental of Entrepreneurship · Introduction to Finance · Macroeconomics · Business Law · Web Design for Business · Marketing Research Semester 4 · Organisational Behaviour · Managerial Accounting · International Marketing · Quantitative Methods · Business Communication Skills · Malaysian Studies YEAR 3 Semester 5 · Finance for Entrepreneur · Entrepreneurship and New Venture · Dynamic Small Business · Electronic Commerce · Management Information Systems · Open Elective Semester 6 · Marketing for Entrepreneurs · Strategic Management · Project Management for Business · Professional Ethics for Business · Technology and Innovation · Open Elective 2

* Not applicable for international students

Career Opportunities

A graduate can work in his or her family business or in any small business needing big business skills. Alternatively, he or she can be a consultant for larger organisations trying to harness the new ideas that usually come out of small business. Career opportunities also

exist in banks targeting small and medium sized enterprises, and government departments or agencies. A graduate can work as: · Project Manager · Business Planning Consultant

58

B Bus (Hons) in Accounting

[KP/JPS (KA5367) 08/09]

Programme aims to provide solid understanding of the accounting & financial concepts, modern accounting, and the ability to apply to real-life situations: · Knowledge & skill: understand the concepts of accounting, acquire the analytical & numerical skills, preparation of accounts, book-keeping techniques, and interpretation of financial statements; · Management perspective: adapt & apply the knowledge and skills in making financing decisions; · Nature of work: participation in group and team activities designed to simulate the work environment; · Economics & law: economics theory & its applications, the law that applies to businesses, both from contract and company perspectives. This is an exquisite programme where we are giving

equal importance to accounting and finance. Our graduates would have a list of special skills such as having the ability of interpreting and using financial information in managerial decision making. Accounting and finance would be an excellent match for our students to go into a wide range of business disciplines i.e. ranging from a general business career to more specified areas such as financial departments and professional bodies.

Entry Requirement

· 3 principals STPM/ 'A' Levels or equivalent or · 5 credits SPM/ 'O' levels or equivalent and Limkokwing's Foundation in Business Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results.

Programme structure

YEAR 1 Semester 1 · Introduction to Management · Business Accounting · Business Mathematics · Computer Application for Business · Academic English · Bahasa Malaysia A / B Semester 2 · Financial Accounting · Principles of Marketing · Microeconomics · Business Statistics · Communication Theory & Study Skills · Moral / Islamic Studies* YEAR 2 Semester 3 · Cost Accounting · Corporate Reporting · Introduction to Finance · Macroeconomics · Business Law · Web Design for Business Semester 4 · Organisational Behaviour · Management Accounting · Advance Corporate Reporting · Quantitative Methods · Business Communication Skills · Malaysian Studies YEAR 3 Semester 5 · Accounting Theory · Audit 1 · Corporate Law · Malaysian Taxation · Accounting Information Systems · Open Elective 1 Semester 6 · Corporate Taxation · Strategic Management · Audit 2 · Professional Ethics for Business · Corporate Finance · Open Elective 2

* Not applicable for international students

Career Opportunities

Students who follow an accounting degree usually do so with the intention of going into professional accounting. However, this degree programme, while opening up the opportunity to follow a career in accounting or finance, does not by any means, limit choices to just this area. Students who follow this pathway will have a good grounding in some of the general principles of management,

but with a focus on the skills and knowledge which are crucial to project management, financial management, consultancy work as well as the potential for a career as a professional accountant or working with financial institutions. A graduate can work as: · Finance Analyst · Accountant · Financial Controller

59

B Bus (Hons) in Human Resource Management

[KP/JPS (KA7410) 12/11]

Students who are interested in business but would like to focus your studies on human resource management, this course is ideal. The increased realization that human resources are a vital organisational capability has given human resource management a critical role in the achievement of organisational effectiveness. In order to achieve competitive advantage, organisations are increasingly looking at human resource management at the operational and strategic levels. Student will study core business and HR disciplines and will also gain an insight into: how people work in organisations­their motivation, group dynamics and leadership qualities;

the management of human resources ­development, reward, resourcing and employee relations; contextual influences such as employment legislation; plus the role human resources play in meeting organisations' strategic goals.

Entry Requirement

· 3 principals STPM/ 'A' Levels or equivalent or · 5 credits SPM/ 'O' levels or equivalent and Limkokwing's Foundation in Business Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results.

Programme structure

YEAR 1 Semester 1 · Introduction to Management · Business Accounting · Business Mathematics · Computer Application for Business · Academic English · Bahasa Malaysia A / B Semester 2 · Operational Management · Principles of Marketing · Microeconomics · Business Statistics · Communication Theory & Study Skills · Moral / Islamic Studies* YEAR 2 Semester 3 · Human Resource Management · Fundamental of Entrepreneurship · Introduction to Finance · Macroeconomics · Business Law · Web Design for Business Semester 4 · Organizational Behavior · Managerial Accounting · Careers & Human Resource Development · Business Communication Skills · Malaysian Studies YEAR 3 Semester 5 · Human Capital Training · Evaluation & Measurement of Human Capital · Compensation Strategies & Practices · Service Operations Management · Management Information System · Research Methods for Business Semester 6 · Strategic Human Resource Planning · Professional Ethics for Business · Human Resource Auditing · Health, Safety & Security in Human Resource Management · Globalisation Of Human Resource Management · Labour and Industrial Laws

* Not applicable for international students

· Office Administrator As well as more general management roles, graduates can · Office Manager find rewarding careers in human resource management, · Business Planning Consultant · Purchaser personnel or training, such as: · Banker · Operation Management Executive

Career Opportunities

60

Bachelor of Public Management (Hons)

[KPT/JPS (KA6451) 11/10]

The Bachelor of Public Management (Hons) allows students to address the challenges of governance, public administration and international relations in national and regional contexts. The programme also focuses on the fundamental principles, practises and techniques of organisational management related to public institutions. The course exposes students to significant theories, and their application in research in multidisciplinary fields such as public administration, political economy, human resources management, international relations and town management. The emphasis is on linking theory to research, experimental and professional analysis of a wide range of issues, analytical and professional activities in the areas of policy analysis,

public sector management, urban planning design and urban development. This programme will also enhance students' personal confidence and career prospects by widening your portfolio of skills and deepening your insights of current public policy issues.

Entry Requirement

· 3 principals STPM/ 'A' Levels or equivalent or · 5 credits SPM/ 'O' levels or equivalent and Limkokwing's Foundation in Business Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results.

Programme structure

YEAR 1 Semester 1 · Introduction to Management · Computer Application for Business · Business Mathematics · Academic English · Introduction to Public Administration · Bahasa Malaysia A / B Semester 2 · Communication Theory & Study skills · Business Accounting · Introduction to Public Policy · Personal Development · Business Statistics · Moral / Islamic Studies* YEAR 2 Semester 3 · Introduction to Finance · Introduction to Health Management · Microeconomics · Theories & Practices of Public Policy · Administrative Law · Ethics of the Public Administrator Semester 4 · Web Design for Business · Commercial Law · Human Resource Management · Health Care Organisation and Management · Managerial Accounting · Macroeconomics · Malaysian Studies YEAR 3 Semester 5 · Electronic Commerce · Management Information System · Stress Management · Malaysian Taxation · Quantitative Methods Semester 6 · Consumer Law · Public Event Management · Immigration & Public Policy · Criminal Justice Management · Health, Human Service and Public Management

* Not applicable for international students

Career Opportunities

On successful completion students will enter a variety of challenging careers, such as public or private sectors of any industries. These positions include economist, current affairs executive, diplomat officer, and adminis-

trative officer. Graduates will be able to seek employment in many roles in the public sector such as education health and policy authorities, local government, charities, environmental agencies and civil service agencies, as well as in private sector management.

61

BA (Hons)inSports,Health & Fitness Management

(KP/JPS (KA6286) 05/11)

This degree is designed to provide you with an understanding of the skills and knowledge required for efficient and successful management of sport and fitness provision. Students will also consider the importance of sport and fitness for the welfare of individuals and groups in society and how management can respond effectively to their needs. Emphasis is placed upon an understanding of how sports, health and fitness resources are effectively and efficiently managed in order to satisfy participation and profit.

Management topics include: marketing, human resources, finance, economics, legal issues and strategy.

Entry Requirement

· 3 principals STPM/ 'A' Levels or equivalent or · 5 credits SPM/ 'O' levels or equivalent and Limkokwing's Foundation in Business Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results.

Programme structure

Year 1 Semester 1 · Introduction to Management · Introduction to Health Management · Academic English · Comp Application for Business · Introduction to Fitness Management · Bahasa Malaysia A / B Semester 2 · Principles of Marketing · Professional Ethics for Business · Introduction to Sport Management · Comm Theory and Study Skills · Business Accounting · Moral / Islamic Studies* Year 2 Semester 3 · Event Management · Public Relations · Human Resource Management · Resort & Fitness Centre Management · Web Design for Business · Fundamental of Entrepreneurship Semester 4 · Personal and Professional Development · Wellness Management · Customer & Service Marketing · Diet & Nutrition · Operations Management · Malaysian Studies Year 3 Semester 5 · Open Elective 1 · Sport Facility Management · Project Management · Open Elective 2 · Strategic Marketing Management · Stress Management Semester 6 · Service Operation Management · Time Management · Open Elective 3 · Future Trends & Issues · Industry Practice

* Not applicable for international students

Career Opportunities

sports tourism, corporate sports hospitality, health Career opportunities exist in sport development and fitness, the marketing of sports service and and administration, sports events management, products and education.

62

B Bus (Hons) in Hospitality Management

[KP/JPS (KA7645) 06/12]

This degree prepares you for this by covering food and beverage management, accommodation management and business studies. This programme will develop your understanding of front office procedures, enhanced by a working knowledge of essential behind-the-scenes operations. The strength of this program lies in combining business management. The program will cover a broad range of business and management topics

including economics, financial administration, law, personnel management and marketing.

Entry Requirement

· 3 principals STPM/ 'A' Levels or equivalent or · 5 credits SPM/ 'O' levels or equivalent and Limkokwing's Foundation in Business Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results.

Programme structure

Year 1 Semester 1 · Intro to Management · Business Accounting · Business Mathematics · Computer Application · Academic English · Bahasa Malaysia A / B Semester 2 · Introduction to Hospitality Management · Principles of Marketing · Microeconomics · Business Statistics · Communication Theory & Study Skills · Moral / Islamic Studies* Year 2 Semester 3 · Planning & Design of Food Service Facilities · Room Division Management · Intro to Finance · Macroeconomics · Web Design for Business Semester 4 · Organisational Behaviour · Food & Beverage Service Management · Human Resource Management · Marketing for Hospitality & Tourism · Business Communication Skills · Malaysian Studies Year 3 Semester 5 · Consumer Behavior · International Economics · Legal Aspects in Hospitality · Service Marketing · Hospitality Small Business Management · Open Elective 1 Semester 6 · International Hospitality Industry · Entrepreneurship in Hospitality & Tourism Industry · Internship · Project Paper · Open Elective 2 · Open Elective 3

* Not applicable for international students

Career Opportunities

Many career opportunities await graduates in the tourism and leisure industries. They can work in tourism marketing, hotel marketing, travel marketing, airline operations, government tourism departments, travel firms' research departments, tour agencies, hotels, leisure complexes and tourism-promoting industries such as medical tourism, eco-tourism and rain-forest tourism.

63

BA (Hons) in Tourism Management

[KP/JPS (KA5490) 09/09]

Many economists and economies estimate that tourism is the worlds single biggest industry both in monetary and employment terms. Tourism has become a lifestyle choice for many of the population in the developed world. Tourism is one of largest industrial sectors in these economies. It can be the single largest ndustrial sector for less well-developed economies. Malaysia, in recognizing the revenue potential of Tourism, has made the successful development of Tourism an economic goal. This is designed to build on the

success to date of the Tourism industry in Malaysia.

Entry Requirement

· 3 principals STPM/ 'A' Levels or equivalent or · 5 credits SPM/ 'O' levels or equivalent and Limkokwing's Foundation in Business Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results.

Programme structure

YEAR 1 Semester 1 · Microeconomics · Organizational Behaviour · Public Relations · Introduction to Tourism Management · English for Tourism (1) · Innovative Problem Solving Skills · Bahasa Malaysia A / B Semester 2 · Business Accounting · Tourism Geography · Marketing Management for Destination & Attractions · Research & Presentation: Cross Cultural project · Web Design for Business · English for Tourism (2) · Moral / Islamic Studies* YEAR 2 Semester 3 · Event Management · Consumer Behaviour · Business Planning for Tourism Industry · Innovation IT Strategies for the Tourist Industry · Tourism Economics Semester 4 · Professional Ethics for Business · Strategic Marketing Management · Internship · Innovation Management for SustainableTourism · Destination Management · Malaysian Studies YEAR 3 Semester 5 · Managerial Accounting · Marketing Research · Creative Problem Solving ­ A Research Project 1 · International Policies of Tourism Studies · Leisure & Tourism Management · Principles of Transport · Heritage & Cultural Tourism Semester 6 · Contemporary Issues in Tourism · Tour Guiding · Creative Problem Solving ­ A Research Project 2 · Planning for Tourism · Ticketing & Reservation · Service Operation Management

* Not applicable for international students

Career Opportunities

Career opportunities await graduates in the tourism and leisure industries. They can work in tourism marketing, hotel marketing, travel marketing, airline operations, government tourism departments, travel firms' research departments, tour agencies, hotels, leisure complexes and tourism-promoting industries such as

medical tourism, eco-tourism and rain-forest tourism, as: · Tourism Marketing Executive · Travel Marketing Executive · Tour Agency Operator · Tour Agency Consultant · Front-desk Manager · Public Relations Officer

64

Faculty of Information Technology & Computing

· BSc (Hons) in Mobile Computing · BSc (Hons) in Games Technology · BSc (Hons) in Information Technology · BSc (Hons) inBusiness InformationTechnology · BSc (Hons) in Software Engineering with Multimedia · BSc (Hons) in E-Commerce · BSc (Hons) in Information Communication Technology

BSc (Hons) in Mobile Computing

[KPT/JPS (KA6288) 08/10]

The course aims to provide students with an understanding of mobile/wireless technologies and how these technologies are utilized and integrated to meet specific business needs

architectures and techniques, and in the advanced network technologies supporting the upper layers, together with their planning, management and security. The structure of the course allows students The course builds a solid foundation of software to gain valuable practical experience in building software development skills and introduces the specific skills systems, and also apply knowledge in mobile gamedesign. needed for developing mobile/wireless applications. Entry Requirement Students will also gain the necessary understanding · 3 principals STPM/ 'A' Levels or equivalent or of current technologies and architectures that provide · 5 credits SPM/ 'O' levels or equivalent and Limkokwing's Foundation in Information Technology the network and communications infrastructure for mobile enabled enterprise computer systems. Students Students with a recognised Certificate or Diploma in will also develop skills in the design of modern distributed the relevant field will be given credit exemptions based software systems, using appropriate technologies, on past results.

Programme structure

YEAR 1 Semester 1 · Communication Theory & Study Skills · Fund of Computer Systems · Mathematics for Computing · C++ Programming I · Creative Studies · Multimedia technology · Moral / Islamic Studies* Semester 2 · JAVA Programming I · Introduction to Information Systems · Multimedia Authoring · Database System · Probability & Statistics · Data Structures & Algorithm Analysis · Bahasa Malaysia A / B YEAR 2 Semester 3 · Mobile Systems · Computer Architecture · Mobile Device Programming 1 · Business Communication Skills · Wireless Internet Programming · Discrete Mathematics Semester 4 · Mobile Electronic Device · Data Communication & Networking · Mobile Device Programming 2 · System Analysis & Design · Information Technology Law · Human Computer Interface Design YEAR 3 Semester 5 · Major Project 1 · Software Project Management · Wireless Network · Ethics & Professional Conduct · Interactive Multimedia Design · Malaysian Studies Semester 6 · Distributed Operating System · Wireless Network Security · Global Information System · Major Project 2 · Knowledge Management

* Not applicable for international students

in networked organisations, and information analysis in decentralised businesses. On successful completion students will enter a Working opportunities: variety of challenging careers, such as mobile business · Mobile Solution Specialist application development; user-support management · Mobile Application Developer

Career Opportunities

66

BSc (Hons) in Games Technology

[KPT/JPS (KA6287) 08/10]

The computer Games Industry is a significant and developing contributor to the national economy. Games creation requires the collaboration of experts from a diversity of fields: from visual and audio design, programming, project management and entrepreneurship. This highly interactive course, taught by a leading game designer, is an excellent primer on all topics surrounding the computer gaming industry. This course is academically challenging and will develop students skills in mathematics, real-time graphics, console game development and hardware architecture.

an opportunity to study the interactive design process and theories underpinning the design and development of computer game engines. In addition to the theoretical elements students will learn and use software applications to apply their understanding of games technology.

Entry Requirement

· 3 principals STPM/ 'A' Levels or equivalent or · 5 credits SPM/ 'O' levels or equivalent and Limkokwing's Foundation in Information Technology Students with a recognised Certificate or Diploma in the relevant field will be given credit exemptions based The Games Technology programme offers students on past results.

Programme structure

YEAR 1 Semester 1 · Communication Theory & Study Skills · Fundamental of Computer Systems · Mathematics for Computing · C++ Programming I · Creative Studies · Fundamental of Game · Moral / Islamic Studies* Semester 2 · C++ Programming II · Game Technology I · Multimedia Authoring · Database System · Mathematics for Game · Business Communication Skills · Bahasa Malaysia A / B YEAR 2 Semester 3 · Object-Oriented Analysis Design · Game Technology II · Interaction Design · Computer Graphics · Computer Game Design I · Computer Architecture Semester 4 · System Development Methods Tools · Interactive Multimedia · Game Programming 1 · Object-Oriented Game Implementation · Digital Modelling & Animation · Computer Game Design II YEAR 3 Semester 5 · Data Structure & Algorithm Analysis · Major Project 1 · Ethics & Professional Conduct · Software Project Management · Artificial Intelligence · Malaysian Studies Semester 6 · Game Programming 2 · Major Project 2 · Game Business & Market · Virtual Reality · Data Communication & Networking

* Not applicable for international students

Career Opportunities

Within this context, graduates entering the industry need to be from multi-displinary background and yet be masters of current technology so as to be able to take advantage of opportunities afforded by future technological advance and transferable skills

to enable them to seek employment. They can be employed as: · Computer Games Developer · Graphics and Visualisations · Games Programmer · Console Programmer

67

BSc (Hons) in Information Technology

[KP/JPS (KA5371) 09/09]

A broad-based programme of studies, which aims to acquaint students with a wide range of problems that arise in computing & information technology, together with various methods & technologies available as solutions: · Programming skills: high level languages ­ C++ & JAVA · Multimedia: awareness of multimedia use in computer programming; · Theoretical & technical knowledge: importance of data and telecommunications to information systems, the emergence of the Internet, to understanding the principles of underlying operating systems

and their continued development; · Individual development: acquiring analytical and numerical skills for computer programming, presentation & PR skills for various working environments.

Entry Requirement

· 3 principals STPM/ 'A' Levels or equivalent or · 5 credits SPM/ 'O' levels or equivalent and Limkokwing's Foundation in Information Technology Students with a recognised Certificate or Diploma in the relevant field will be given credit exemptions based on past results.

Programme structure

YEAR 1 Semester 1 · Communication Theory & Study Skills · Fundamental of Computer Systems · Mathematics for Computing · C++ Programming I · Creative Studies · Multimedia Technology · Moral / Islamic Studies* Semester 2 · JAVA Programming I · Introduction to Information Systems · Multimedia Authoring · Database System · Probability & Statistics · C++ Programming II · Bahasa Malaysia A / B YEAR 2 Semester 3 · Business Communication Skills · Computer Architecture · JAVA Programming II · E-Com Theories & Practices · Management Information Systems · Discrete Structures Semester 4 · Data Communication & Networking · Web Programming with JAVA · Interactive Multimedia · System Development Methods & Tools · Information Technology Law · Interaction Design YEAR 3 Semester 5 · Major Project 1 · Software Project Management · Data Structure & Algorithm Analysis · Ethics & Professional Conduct · Distributed System · Malaysian Studies Semester 6 · Operating System · Computer Network · Artificial Intelligence · Major Project 2 · Knowledge Management

* Not applicable for international students

Career Opportunities

One who will be responsible to implement, analyse, design, manage and evaluate system solutions. Equipped with sound skills and knowledge in application & tools usage to provide recommendations to improve design cycle time, keeping abreast with the speed of change

with IT technologies or tools available. Graduates can be amployed as: · IT Specialist · System Analyst · System Engineer

68

BSc (Hons) in Business Information Technology

[KP/JPS (KA5372) 08/09]

Syllabi are designed to equip and provide students with a thorough grounding in the area of modern business approaches with the use of information technology and knowledge: · Theoretical foundation of IT: ground concepts of IT, emphasising the importance of techniques and tools used; · Current IT system: changes & converging technologies with their potential for increased organisation efficiency; · Management perspective: understanding of the role of information flow system in various organizations, how new systems are conceived,

designed, developed, implemented and evaluated; · Socio-economic, political & legislative perspectives: insight into IT and into its impact on people & organizations

Entry Requirement

· 3 principals STPM/ 'A' Levels or equivalent or · 5 credits SPM/ 'O' levels or equivalent and Limkokwing's Foundation in Information Technology Students with a recognised Certificate or Diploma in the relevant field will be given credit exemptions based on past results.

Programme structure

YEAR 1 Semester 1 · Communication Theory & Study Skills · Fundamental of Computer Systems · Mathematics for Computing · C++ Programming I · Creative Studies · Multimedia Technology · Moral / Islamic Studies* Semester 2 · JAVA Programming 1 · Introduction to Information Systems · Multimedia Authoring · Database System · Probability & Statistics · Business Communication Skills · Bahasa Malaysia A / B YEAR 2 Semester 3 · Management Science Model · Management Information System · Computer Architecture · E-Commerce Theories & Practices · JAVA Programming II · Discrete Structures Semester 4 · Business Planning · System Development Methods Tools · Data Communication & Networking · Managerial Accounting · Interaction Design · Information Technology Law YEAR 3 Semester 5 · Major Project 1 · Information System Planning · Software Project Management · Ethics & Professional Conduct · Global Information System · Malaysian Studies Semester 6 · Major Project 2 · Computer Network · Decision Support System · Database Design & Management · Knowledge Management

* Not applicable for international students

Career Opportunities

One who is responsible to maintain strong rapport for user support; which includes profile creation, system & hardware maintenance, strong save/restore skills, critical, creative and analytical thinking abilities in system problem solving. Job will require sound capabilities

in technical support to Application Development staff, installation, system configurations and exposure to Reflection/Client Access client-side Software. · IT Consultant · E-Business Trainer · Information System Analyst

69

BSc (Hons) in Software Engineering with Multimedia

[KP/JPS (KA5373) 09/09]

This programme will direct students to the development and use of multimedia systems. Students are exposed and trained in the relevant programming skills with use of multimedia applications: · Theoretical & Technical: understanding the role of communication technology & tools as applied to distributed multimedia; · Programming Skills: developing skills and in-depth understanding and use of multimedia tools (application) with programming languages for Internet and World Wide Web applications;

· Design: to appreciate the importance of interactive design in computer programming.

Entry Requirement

· 3 principals STPM/ 'A' Levels or equivalent or · 5 credits SPM/ 'O' levels or equivalent and Limkokwing's Foundation in Information Technology Students with a recognised Certificate or Diploma in the relevant field will be given credit exemptions based on past results.

Programme structure

YEAR 1 Semester 1 · Communication Theory & Study Skills · Fundamental of Computer Systems · Mathematics for Computing · C++ Programming I · Creative Studies · Multimedia Technology · Moral / Islamic Studies* Semester 2 · JAVA Programming I · Principles of Software Engineering · Multimedia Authoring · Database System · Probability & Statistics · Business Communication Skills · Bahasa Malaysia A / B YEAR 2 Semester 3 · Object Oriented Analysis & Design · JAVA Programming II · Interaction Design · Computer Graphics · Software Requirements Engineering · Discrete Structures Semester 4 · Data Communication & Networking · Interactive Multimedia · Software Design · Digital Production · Digital Modelling & Animation · Information Technology Law YEAR 3 Semester 5 · Data Structure & Algorithm Analysis · Major Project 1 · Ethics & Professional Conduct · Software Project Management · Formal Methods · Concept of Modelling Semester 6 · Character Animation · Major Project 2 · Software Testing & Reliability · Virtual Reality · Malaysian Studies

* Not applicable for international students

Career Opportunities

One has to be able to keep abreast with the needs of production of software(s) and programmes for computers; which revolve around the importance of information and content creation, content presentation; and animation and graphics usage in a particular

website. Keeping up with the speed of change within the technologies is vital. Graduates can be emplyed as: · Web Designer · Web Content Developer · Software Engineer

70

BSc (Hons) in E-Commerce

[KP/JPS (KA5374) 09/09]

Programme aims to equip students with updated knowledge and skills in both the technical and business aspects of electronic commerce. The syllabi will equip students with: · Business Strategies: develop knowledge and skills in making decisions on e-commerce projects on the basis of sound market analysis; · Change Preparation Skills: ability to take into account the organisational consequences and regulatory constraints when moving into electronic commerce;

· Technical Skills: adapting to the knowledge and skills needed to implement e-commerce application.

Entry Requirement

· 3 principals STPM/ 'A' Levels or equivalent or · 5 credits SPM/ 'O' levels or equivalent and Limkokwing's Foundation in Information Technology Students with a recognised Certificate or Diploma in the relevant field will be given credit exemptions based on past results.

Programme structure

YEAR 1 Semester 1 · Communication Theory & Study Skills · Fundamental of Computer System · Basis of e-Commerce System · Visual Basic · Principles of Marketing · Business Economics · Moral / Islamic Studies* Semester 2 · JAVA Programming I · Introduction to Information Systems · Probability & Statistics · Web Design · Database Systems · Business Communication Skills · Bahasa Malaysia A / B YEAR 2 Semester 3 · Strategic Marketing Management · Discrete Structures · E-Business Application · Management Information System · E-Marketing · E-Commerce Theory & Practice Semester 4 · Business Planning · E-Advertising · System Development Methods & Tools · Information technology Law · Marketing Research · Data Communication & Networking YEAR 3 Semester 5 · Ethics and Professional Conduct · Global Information System · Supply Chain Management · Internet Payment · Software Project Management · Major Project 1 Semester 6 · Internet Security · Knowledge Management · Major Project 2 · Decision Support System · Database Design & Management · Malaysian Studies · Practical Internship

* Not applicable for international students

Career Opportunities

One must have excellent communication skills as to generate leads, prepares and give corporate presentations to board level clients, performance driven, strong maintenance of rapport, and sound knowledge & skills in Internet solutions within a corporate

environment. One should also have strong analytical and business development skills, capable to develop and execute sales plans/strategies. · Web Developer · E-Commerce/Business Consultant · Internet Researcher

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BSc (Hons) in Information Communication Technology

[KP/JPS (KA5371) 08/09]

Like the internet, network applications have made a tremendous impact on industry, commerce, education and society. The students will have the opportunity to develop skills in analysis, design, implementation and evaluation of many aspects of network computing using new and established techniques and software tools. This is a programme that provides the student with a solid foundation in internetworking, telecommunication systems and mathematical principles. Students are equipped with the knowledge of setting up, troubleshooting, and maintaining a network. They learn hands-on skill such as configuring a switch. This programme will develop their skills in information communication technology principles and design to

enable them to specify and develop network communications systems solutions. Students will become familiar with the different technologies currently available, and upon completion of this programme, they will be able to specify and manage the implementation of a range of networking systems.

Entry Requirement

· 3 principals STPM/ 'A' levels or equivalent or · 5 credits SPM/ 'O' levels or equivalent and Limkokwing's Foundation in Information Technology Students with a recognised Certificate or Diploma in the relevant field will be given credit exemptions based on past results.

Programme structure

YEAR 1 Semester 1 - Communication Theory & Study Skills - Fundamentals of Computer Systems - Mathematics for Computing - C++ Programming 1 - Creative Studies - Multimedia Technology - Moral / Islamic Studies Semester 2 · JAVA Programming I · Intro to Information Systems · Data Communication · Database System · Probability & Statistics · Business Communication Skills · Bahasa Malaysia A / B YEAR 2 Semester 3 · System Development Methods & Tools · JAVA Programming II · Computer Architecture · Mobile Systems · Computer Network · Discrete Structures Semester 4 · Network Design & Management · Wireless Network · Web Programming with JAVA · Wireless Internet Application · Principles of Software Engineering · Information Technology Law YEAR 3 Semester 5 · Major Project 1 · Software Project Management · Operating System · Client / Server Architecture · Ethics & Professional Conduct Semester 6 · Network Security & Testing · LAN Technology · High Speed Networks · Major Project 2 · Knowledge Management · Malaysian Studies

* Not applicable for international students

Career Opportunities

· Network Designer Graduates of BSc (Hons) in Information · Network Administrator Communication Technology can be employed as: · Security Analyst

72

3+0 Degree Programmes

· Awarded by Curtinof Arts Technology, Australia Bachelor University of (Design)

BA in · Awarded by Mass Communication Curtin University of Technology, Australia Bachelor · Awarded by Curtinof Applied Science (Architectural Science) University of Technology, Australia BA (Hons) in Interior Design · Awarded by Curtin University of Technology, Australia

· Awarded by Anglia RuskinAccounting & Finance BA (Hons) in University, UK · Awarded by Anglia Ruskin University, UK Management BA (Hons) in Business · Awarded by Anglia Ruskin University, UK BA (Hons) in Marketing

BSc · Awarded(Hons) in Business Information Systems by Anglia Ruskin University, UK BA (Hons) in · Awarded by Anglia RuskinGraphic & Web Design University, UK BA (Hons) in · Awarded by Anglia RuskinGraphic Design University, UK BSc Computer · Awarded (Hons) inUniversity, UK Science by Anglia Ruskin

Bachelor of Arts (Design)

Awarded by Curtin University of Technology, Australia · [KPT/JPS (KR5166) 09/09]

This programme is professional and academically structured to produce graduates for the industry who are able to conceptualise and execute creative innovative design solutions. Through the study of historical and contemporary theory students will develop their ability to research, analyse and generate intelligent design solutions that will be profitable to their future clients in the world of graphic design and advertising. Being versatile, industry savvy, multi-skilled, multi-tasking individuals our graduates will readily blend into the industry and succeed.

Illustration and Photography. They will identify their special skills and interests by engaging in a wide range of design experiences which cover the major fields of design practice. Studies in a relevant design technology called Studio Technology and an ongoing examination of critical, theoretical, historical and contextual design issues called Design in Context are also taken in these years.

Entry requirements

· 2 principals STPM/ 'A' levels or equivalent · 5 credits SPM/ 'O' levels or equivalent and Limkokwing's Foundation in Design Through the course students will develop a broad Students with a recognised Diploma or Certificate in the awareness of disciplines within the Graphic relevant field will be given credit exemptions based on Design field. These include Desktop Publishing, past results and portfolio review (where applicable).

Programme structure

YEAR 1 Semester 1 · Communication Studies 3 · Photographic Studies 2 · Design History · Computer Graphics 1 · Illustration 1 · Design Studies 3 · Moral / Islamic Studies* Semester 2 · Photographic Studies 3 · Sociology and Design · Computer Graphics 2 · Illustration 2 · Design Studies 4 · Malaysian Studies YEAR 2 Semester 3 · Design Research · Typographic Studies · Marketing 100 · Graphic Design 291/ Creative Advertising Design Theory 291 / Internet Design Introduction 291 Semester 4

· Design In Context · Typographic Application · Consumer Behaviour · Graphic Design 292 / · Creative Advertising · Creative Advertising

Creative Advertising Design Copywriting & Art Direction

Design Process 292 / Animation and Motion Graphics Introduction 292 YEAR 3 Semester 5 · Design Management 391 / Graphic Design 391 / Multimedia Design 391 / Creative Advertising Design Practice 391 · Introduction to Animation · Introduction to Internet · Introduction to Multimedia · Visual Communication Practice 391 · Multimedia Studio 391

Design Studio 391 Semester 6

· Design Reflective

Practice 392

· Graphic Design 392/

Multimedia Design 392/ Creative Advertising Design Practice 392 · Introduction to Animation · Introduction to Internet · Introduction to Multimedia · Visual Communication Practice 392 · Multimedia Studio 392 · Creative Advertising Design Studio 392

* Not applicable for international students

· Advertising Manager As the communications industry continues to expand, · Graphic Designer there are tremendous opportunities for graphic · Packaging Designer design graduates. A graduate of the Bachelor of · Event Production Manager · Communications Designer Arts (Design) programme typically works as: · Stationery Designer · Art Director · Set Designer · Design Manager · Illustrator · Magazine or Newspaper Designer · Photographer · Web Page Designer · Desktop Publishing Specialist · Exhibition Designer · Image Touch-up Designer · Multimedia Designer

Career Opportunities

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BA in Mass Communication

Awarded by Curtin UniverTechnology, Australia · [KP/JPS (KR5169) 09/09]

Communication is the most exciting and challenging field in today's world, where the need to interact and communicate with people at all level happens everyday. This is a high profile profession and the uniquely wide range of programmes at Limkokwing is particularly designed to equip students with excellent communication skills for their chosen careers. Offered jointly with Curtin University of Technology, Perth, Australia, this programme offers career-focus areas of study that include creative advertising, communication, broadcasting, journalism,

public relations, copywriting, film & television, photography and multimedia.

Entry requirements

· 2 principals STPM/'A' levels or equivalent · 5 credits SPM/ 'O' levels or equivalent and Limkokwing's Foundation in Communication Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results and portfolio review (where applicable).

Programme structure

YEAR 1 Semester 1 Core Compulsory: · MCI 111: The Information Literacy 101 · MCI 101: Research & Presentation 1 Select One (Stream 1): · JRN 111 : Intro to Print · FTV 111 : History of Screen Language Select One (Stream 2): · PR (Principles) 201 · Graphic Communication 111 · Bahasa Malaysia A / B Semester 2 Core Compulsory: · MCCA 103: Making Meanings · MCCA 102: Culture to Cultures Select One (Stream 1): · JRN 112 : Intro to Broadcasting

· FTV 121 : Screen · Elective Subject*

Select One (Stream 2):

· PR (Professional) 393 · Creative Advertising

Production Techniques Select One (Stream 2): · PR (Techniques) 220 · Graphic Communication 112 · Malaysian Studies YEAR 2 Semester 3 Core Compulsory: · MCI 216 Asian Media in Transition Select One (Stream 1): · JRN 210 : Media Law · FTV 212 : Screen Actualities / FTV 241 : Intro to Screenwriting Select One (Stream 2): · PR (Media) 250 · Creative Advertising Design (Theory) 291 / Multimedia Design Introduction 291

Semester 4 Core Compulsory: · MCI 212 Consumers, Audiences, Publics & Users Select One (Stream 1): · JRN 211 : Media Ethics · FTV 222 : Documentary Workshop Select One (Stream 2): · PR (Consultancy) 300 · Creative Advertising Design (Process) 292 / Internet Design Introduction 291 · Elective Subject* YEAR 3 Semester 5 Select One (Stream 1): · JRN 212 : Radio News · FTV 243 : Corporate Script Writing

Design (Practice) 391 / 3D Computer Animation Introduction 292 · Elective Subject* Semester 6 Select One (Stream 1): · JRN 213 : Print News Reporting · FTV 334 : Corporate Video Production Select One (Stream 2): · PR (International) 340 · Creative Advertising Design (Practice) 392 / Animation & Motion Graphic Introduction 292 · Elective Subject*

* Elective Subject: Public Relations, Advertising, or Multimedia Design. Choose one not already taken.

Career Opportunities

This degree programme enables the graduate to be versatile and apply his knowledge and skills to a variety of fields, including international marketing, sales, services, management, multimedia, healthcare, manufacturing and biotechnology (consumer education). Graduate from this programme will find tremendous opportunities to gain employment in all businesses, the government sector and international organisations. A graduate of this discipline can enter the industry as: · Copywriter · Multimedia Producer · Broadcast Producer

· Film Producer/Director · Journalist · Photographer · Photojournalist · Newscaster · Creative Director · Digital Designer · Advertising Manager · Media Manager · Research Manager · Brand Manager · Account Manager · Public Relations Manager · Marketing Manager

75

Bachelor of Applied Science (Architectural Science)

Awarded by Curtin University of Technology, Australia · [KPT/JPS (KR9237) 07/13]

The degree programme is jointly offered by Limkokwing University of Creative Technology and Curtin University of Technology, one of the most comprehensive universities in Australia. The curriculum of the programme is fully delivered by Limkokwing University of Creative Technology and moderated by Curtin University of Technology, Australia. The curriculum of the Faculty of Architecture & the Built Environment offers a broad education in professional architectural subjects. An emphasis on the solving of actual theoretical problems enhances the knowledge and skills that link understanding to experience, theory to practice and art to science in ways that directly respond to human needs, aspirations and sensibilities. Through its consortium of architects, interior designers, engineers, quantity

surveyors and lecturers, the faculty aims to provide a service to society and the profession by enhancing the state-of-the-art in architectural design, technology and the urban environment. The Architectural Science programme is a 3+0 degree course that leads to Bachelor Degree in Applied Science in Architectural Science awarded by Curtin University of Technology and equivalent to the Part 1.

Entry requirements

· 2 principals STPM/'A' levels or equivalent · 5 credits SPM/ 'O' levels or equivalent and Limkokwing's Foundation in Built Environment Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results and portfolio review (where applicable).

Programme structure

YEAR 1 Semester 1 · Architecture & Culture 101 · Building Technology 101 · Communication Principles 111 · Architecture Design 101 · Design Communication 101 Semester 2 · Architecture Design 102 · Architecture & Culture 102 · Building Technology 102

· Communication · Architecture Culture 201 · Bahasa Malaysia A / B · Architecture & Culture 301 · Building Science 301 · Architectural Design 301 · Architectural Options 301

Principles 112 · Ecologically Sustainable Design 102 · Design Communications 102 · Malaysian Studies YEAR 2 Semester 3 · Building Science 201 · Computer Aided Design · Building Technology 203 · Architecture Design 201

Semester 4 · Building Technology 204 · Architecture & Culture 202 · Building Science 202 · Architectural Design 202 · Architectural Techniques 202 YEAR 3 Semester 5 · Building Technology 301

Semester 6

· Building Science 302 · Building Technology 302 · Architecture Design 302 · Architecture & Culture

302

· Architectural Options 302

- Working Drawing

· 3D Visualiser Architectural Model Specialist For a graduate with a Bachelor of Applied Science · Tutor · in Architectural Science, job opportunities bound as: · Architectural Draftsman · Architectural Assistant · Architectural Photographer · Assistant Designer · CAD/3D Visualiser · Project Manager · Graphic Designer · Project Coordinator · Theme Park Conceptual Architect · Site Supervisor · Architectural Structure Specialist · Architecture/ Design Consultant · Residential/Commercial Architect · Interior Designer/Interior Architect · Resort/Hotel Architectural Conceptualiser · Landscape Designer · Town Planning Conceptual Architect.

Career Opportunities

76

BA (Hons) in Interior Design

Awarded by Curtin University of Technology, Australia · [KP/JPS (KR5167) 08/10]

This degree programme is jointly offered by Limkokwing University of Creative Technology and Curtin University of Technology, Australia. The curriculum of the programme is fully delivered by Limkokwing University and moderated by Curtin University. Interior designers, as qualified professionals, find creative solutions to problem relating to the function and quality of people's built environment. Interior designers coordinate the design and construction of building interiors including commercial and retail office space, laboratories, intensive care units, computing areas, hotel and resort developments, theatres, as well as presentation environments for boutique and large scale retailing, trade fairs, exhibitions, museums and gallery exhibition and displays. Interior. Designers require skills and understanding in all aspect of design, combined with technical knowledge of interior construction, equipment and building

systems. They must also exercise ability in communication and administrative skills. Students can complete their whole duration of degree studies at Limkokwing University with a BA (Hons) in Interior Design, which is a degree recognised by the Design Institute of Australia. While the recommended duration for the degree is a total of four years with one-year foundation, students may choose to plan their education at their own pace. Flexible scheduling of the programme in years 3 and 4 allows part-time learning for working students.

Entry requirements

· 2 principals STPM/'A' levels or equivalent · 5 credits SPM/ 'O' levels or equivalent and Limkokwing's Foundation in Built Environment Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results and portfolio review (where applicable).

Programme structure

YEAR 1 Semester 1 · Introduction to Design 1 · Drawing 1 · History & Culture 1 · Measurement & Application 152 · Creative Studies · General English · Moral / Islamic Studies* Semester 2 · Design 2 · Drawing 2 · History & Culture 2 · Intro to Building Science & Construction · Building Materials 152 · Communication Studies 1 · Bahasa Malaysia A/ B YEAR 2 Semester 3 · Design 3 · Drawing 3 · History & Culture 3 · Building Construction · CADD 1 · Foundation English 151 · Malaysian Studies Semester 4 · Design 4 · Drawing 4 · History & Culture 4 · Technical Studies 1 · CADD 2 · Foundation English 152 · Professional Practice 221 YEAR 3 Semester 5 · Practicuum Experience Semester 6 · Communication Principles 111 · Design 5 · Technical Studies 2 · Furniture Design 5 · Professional Practice 222 YEAR 4 Semester 7 · IA Design 321 · IA Technical Studies 321 · Building Science 321 · IA 20th Century Development in Interiors 321 · IA Research Methods 321 Semester 8 · Interior Design Architecture 322 · IA Technical Studies 322 · Building Science 322 · IA Design Career Strategies 322 · Elective 1 YEAR 5 Semester 9 · IA Design 421 · IA Project Development 421 · Architectural Law 421 Semester 8 · IA Dissertation 499 · IA Management 422 · IA Practice 422

* Not applicable for international students

· Corporate Iinterior Design Interior designers can secure employment in various · Set/Stage Design industries. Career prospects await graduates in areas · Retail Design · Exhibition/Display Design such as: · Hotel/Resort Development · Theme Park Design · Museum Interior Design · Residential/Commercial Development · Transport Facilities (Plane/Train Interiors) · Developer of Restaurants and other spaces.

Career Opportunities

77

BA (Hons) in Accounting & Finance

Awarded by Anglia Ruskin University, UK · [KPT/JPS (KA9575) 01/14], [KPT/JPS (KA9243) 09/13]

The programme aims to provide students with a high level of technical ability and knowledge specific to finance and accounting while equipping students with a range of skills necessary to succeed in today's business environment. Core to this degree is the development of students' understanding of the technical language and practices of accounting with focus on information technology and its application in business. The degree programme also sharpens communication and analytical skills enabling students to explore and evaluate contemporary accounting theory, analyse empirical evidence concerning financial management, risks, and the operation of global capital markets and demonstrate a sound understanding of the broader business environment. Students will also be able to demonstrate significant

skills in preparing financial statements, performing analysis and delivering financial projections while making use of appropriate IT business applications to support financial analysis techniques and enhance reporting. The technical skills delivered in this degree are much sought after by industry and commerce, and the transferable skills are a valuable asset in almost any business environment.

Entry Requirement

· 3 principals STPM/ 'A' levels or equivalent or · 5 credits SPM/ 'O' levels or equivalent and

Limkokwing's Foundation in Business Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results.

Accounting · Budgeting, Planning and Control · Information Systems · Research Skills · Company Law for Business 2 · Marketing Financial Services YEAR 3 Semester 5 · Auditing, Control and Communication · Taxation of UK Corporate Organizations · Undergraduate Major Project · Advanced Corporate Reporting · Ethics and Governance · Malaysian Studies Semester 6 · Undergraduate Major Project · Financial Management · Strategic Management Accounting · Accounting and its Strategic Context

Programme structure

YEAR 1 Semester 1 · Business Environment · Learning and Skills Development in Business · Introduction To Business Law · Web Design for Business · Bahasa Malaysia A / B Semester 2 · Analysis of Business · Managing People, Finance and Marketing · Business in Focus · Business Communication · Moral / Islamic Studies* YEAR 2 Semester 3 · Financial Accounting · Management Accounting · International Business & Strategy · Public Relations · Company Law for Business 1 Semester 4 · Advanced Financial

* Not applicable for international students

Finance Accountant or a Chartered Management A degree in Accounting and Finance traditionally forms Accountant. However, this course would also provide an the basis for a career as a Chartered Accountant, a excellent foundation for entry into the fields of comChartered Certified Accountant, Chartered Public merce, business management or banking and finance.

Career Opportunities

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BA (Hons) in Business Management

Awarded by Anglia Ruskin University, UK · [KPT/JPS (KA9576) 01/14], [KPT/JPS (KA9244) 09/13]

The Business Management programme is designed to give students an all-round view of business enabling them to work in the industry as managers. A position often faced with difficult decisions, be it in the industry, business or the government, they have to understand the intricate workings of an organisation and its divisions. Our business programme provides students with sound understanding on contemporary issues such as globalisation, sustainability and social demographic change with the appreciation of management practices including human resources, marketing, finance, operations management and information management.

Students will also learn how to plan, research, analyse and present data, interpret information, generate and write reports and generally make contributions to the effective running of an organisation.

Entry requirements

· 3 principals STPM/ 'A' levels or equivalent or · 5 credits SPM/ 'O' levels or equivalent and

Limkokwing's Foundation in Business Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results.

Programme structure

YEAR 1 Semester 1 · Business Environment · Learning and Skills Development in Business · Introduction To Business Law · Web Design for Business · Bahasa Malaysia A / B Semester 2 · Analysis of Business · Managing People, Finance and Marketing · Business in Focus · Business Communication · Moral / Islamic Studies* YEAR 2 Semester 3 · Principles of Human Resources Management · Business Economics · International Business · Marketing Management · Financial Accounting Semester 4 · Budgeting Planning and Control · C ompany Law for Business 1 · Information Systems · Research Skills · Managing Organizational Change · Business Psychology YEAR 3 Semester 5 · Cross Cultural Issues in International Business · Strategic Management · Undergraduate Major Project · Management Development · Small & Medium Enterprises in an International Context · Malaysian Studies Semester 6 · Undergraduate Major Project · Operations Management · Ethics and Governance · Financial Management · Small Business Management

* Not applicable for international students

Career Opportunities

in financial services, marketing and consultancy or general This degree provides an excellent foundation for a career business management.

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BA (Hons) in Marketing

Awarded by Anglia Ruskin University, UK · [KPT/JPS (KA9245) 09/13], [KPT/JPS (KA9245) 09/13]

To excel in the field of marketing today as Product Managers, Brand Managers and Account Executives requires awareness and broad understanding of contemporary global business issues. The Bachelor of Arts in Marketing prepares students with the a foundation in the principles of marketing that are primarily relevant to the Standards of the Chartered Institute of Marketing. Students will have understanding of marketing theory enabling them to analyse strategic market behaviour.

More importantly, it cultivates intellectual capacity to allow students to continue to develop and keep pace with a changing business environment.

Entry Requirement

· 3 principals STPM/ 'A' levels or equivalent or · 5 credits SPM/ 'O' levels or equivalent · Limkokwing's Foundation in Business

Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results.

Programme structure

YEAR 1 Semester 1 · Business Environment · Learning and Skills Development in Business · Introduction To Business Law · Web Design for Business · Bahasa Malaysia A / B Semester 2 · Analysis of Business · Managing People, Finance and Marketing · Business in Focus · Business Communication · Moral / Islamic Studies* YEAR 2 Semester 3 · Consumer Behavior · Marketing Management · International Business · Public Relations · E-Advertising Semester 4 · Marketing Communications · Marketing Research · Information Systems · Research Skills · The Practice of Marketing · Marketing Financial Services YEAR 3 Semester 5 · International Marketing · Strategic Management · Undergraduate Major Project 1 · Retail Marketing · Ethics and Governance · Malaysian Studies Semester 6 · Undergraduate Major Project 2 · Internet Marketing and E-Commerce · Business to Business Marketing · Strategic Marketing: A Contemporary Review · Advanced Strategic Management

* Not applicable for international students

Career Opportunities

The business skill this degree provides enables However, the real value will clearly be gained by you to consider a wide range of career options on. those looking to pursue a career in marketing.

80

BSc(Hons) in Business Information Systems

Awarded by Anglia Ruskin University, UK · [KPT/JPS (KA9581) 01/14], [KPT/JPS (KA9247) 09/13]

Businesses today, no matter how big or small, are becoming increasingly reliant on effective information systems to ensure smooth operations. Developers require the skills and knowledge relevant to the development of information systems and IT applications within the business environment. The degree in Business Information Systems is designed to provide a complete understanding of the principles, theory and practice of the development of information systems and computer applications. They will be trained to develop creative and flexible approach to problem-solving, and the ability todeliver practical solutions to a range of challenges. The students are not only limited to in-class theo-

retical lectures, but are also exposed to practical classes where they can put all these theories to creative use. They will be able to design information system applications for specific commercial requirements and build small-scaled database systems to implement web-based applications.

Entry Requirement

· 3 principals STPM/ 'A' levels or equivalent or · 5 credits SPM/ 'O' levels or equivalent and

Limkokwing's Foundation in Business Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results.

Programme structure

YEAR 1 Semester 1 · Fundamentals of Design 1 · Understanding the Work Sector · Computer Systems 1 · Communication Theories & Study Skills · Design for Internet · Moral / Islamic Studies* Semester 2

· Fundamentals of Design 2 · Managing People, Finance · Database Design &

Module YEAR 3 Semester 5 · Undergraduate Major Project 1 · Strategic Management Information System 1 · Building Science 301 · Malaysian Studies Electives: · Advanced Database & Database Administration · Emerging Technologies · Social Implications of IT · Advanced Routing & Switching · Computer Network Principles · Principles of Human Resource Management · E-Business Development

· Client Server Application

Implementation · Accounting for NonAccountants Electives: · Interaction & Usability · E-Marketing · Computer Network Principles · Project Management & Quality Assurance Semester 4

· Group Design Project 2 · E-Business · Business in Focus

Development Semester 6

· Undergraduate Major

Project 2

· Strategic Management

& Marketing

· Computer Systems 2 · Business

Communication Skills · Bahasa Kebangsaan A / B YEAR 2 Semester 3 · Group Design Project 1

Electives:

· Web Design · Networking Technologies · Client Server

Information System 2 Electives: · Information Security · Enterprise Network · Network Management · Information Technology Law, Compliance & Strategy · Professional Issues: Computing & Society · Networking Technologies · Marketing Management

Applications

· Independent Learning

* Not applicable for international students

Career Opportunities

The focus of this course is on providing students students for a wide range of areas within IT industries, with skills relevant to today's IT industry specifically including data administration and network to business information systems. It also prepares administration.

81

BA (Hons) in Graphic and Web Design

Awarded by Anglia Ruskin University, UK

The worldwide web has become an inseparable element of our living. A growing medium that has not only captivated the young and tech-savvy, it is now an essential tool in business and in day-to-day living.

and the application of web design across a range of professional and commercial contexts. Advanced modules address the requirements of professional web design projects, and explore innovative With the growth being so rapid, there is a constant and radical approaches to web communication. demand for skilled human capital with the right Entry requirements knowledge and awareness to take up a range of roles · 2 principals STPM/ 'A' levels or equivalent or within this field. · 5 credits SPM/ 'O' levels or equivalent and Limkokwing's Foundation in Design The degree programme equips students with a systematic grounding in the use of XHTML and CSS, Students with a recognised Diploma or Certificate in the hand-coding and the preparation of images for the relevant field will be given credit exemptions based on web, moving image for the web, dynamic content, past results.

Programme structure

YEAR 1 Semester 1 · Communication Theory & Study Skills · Design Process · Introduction to Type Media · Graphic Design: Contextual Studies Semester 2 · Business Communication Skills

· Introduction to Image

Graphics

· Motion Graphics · Debates & Practices · Printmaking: Materials

Video

· Visual Theories · Writing for Images

Media

· Introduction to Web

Design · Graphic Design of the 20th Century · Bahasa Kebangsaan A / B YEAR 2 Semester 3 · Development of Web

Processes & Ideas · Malaysian Studies Semester 4

· Graphic Environments · Censorship in Text &

YEAR 3 Semester 5 · Advanced Web Graphics · Research Seminar · Moral / Islamic Studies* Semester 6

· Major Project

Image · Contemporary Film &

* Not applicable for international students

Career Opportunities

Programmer, Web Developer, Motion Graphics Artist, This degree enables you to pick a wide range of career Web Animator and also provides entry into a range of relaoptions as a Web Designer, Graphic Designer for web, tedfields such as art editorial design and arts marketing.

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BA (Hons) in Graphic Design

Awarded by Anglia Ruskin University, UK · [KPT/JPS (KA9250) 11/13]

The programme is based on explorations into typography, text-image relationships and the visual communication of information and ideas with focus on the development of technically skilled graduates who will be well placed to pursue a career in graphic design. It is also about developing you as an individual, capable of creative, inependent thought, with the confidence and ability to deliver significant input within a professional environment. As the communications industry continues to

expand, there are tremendous opportunities for graphic design graduates.

Entry requirements

· 2 principals STPM/ 'A' levels or equivalent or · 5 credits SPM/ 'O' levels or equivalent and

Limkokwing's Foundation in Design Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results.

Programme structure

YEAR 1 Semester 1 · Communication Theory & Study Skills · Design Process · Introduction to Type Media · Graphic Design: Contextual Studies Semester 2 · Business Communication Skills

· Introduction to Image · Motion Graphics · Debates & Practices · Printmaking: Materials · Visual Theories · Writing for Images

Media · Introduction to Web Design · Graphic Design of the 20th Century · Bahasa Kebangsaan A / B YEAR 2 Semester 3 · Design Practice

Processes & Ideas · Malaysian Studies Semester 4

· Graphic Environments · Censorship in Text &

YEAR 3 Semester 5 · Graphic Futures · Advanced Web Graphics · Research Seminar · Moral / Islamic Studies* Semester 6

· Major Project

Image

· Contemporary Film &

Video

* Not applicable for international students

Publishing Specialist, Image Touch-up Designer, A graduate of the BA (Hons) Graphic Design pro- Advertising Manager, Graphic Designer, gramme typically works as: Art Director, Design Packaging Designer or entry into fields such as Manager, Illustrator, Photographer, Desktop website design and arts marketing.

Career Opportunities

83

BSc (Hons) in Computer Science

Awarded by Anglia Ruskin University, UK · [KPT/JPS (KA9247) 9/13]

Computing is changing our world, the way we work and the way we live. It is the forefront not just of technological change but of social change. The BSc (Hons) Computer Science examines the principles and technologies underpinning the systems that are driving this change and has two main aims. · Provide students with a good understanding of the theory, principles and technologies of Computer Science. · Equip students with the skills to apply this knowledge and theory to a range of practical challenges. The programme is designed to give graduates the understanding of the technical properties of hardware,

software and information systems and their use in a variety of applications. They will also be given the skills to operate, maintain and administer computing equipment and information systems.

Entry Requirement

· 2 principals STPM/ 'A' levels or equivalent or · 5 credits SPM/ 'O' levels or equivalent

Limkokwing's Foundationin Information Technology Students with a recognised Diploma or Certificate in the relevant field will be given credit exemptions based on past results.

Programme structure

YEAR 1 Semester 1 · Fundamentals of Design 1 · Introduction to Programming · Understanding the Work Sector · Computer Systems 1 · Communication Theories & Study Skills · Moral / Islamic Studies* Semester 2

· Fundamentals of Design 2 · Introduction to

Communication Skills

· Bahasa Kebangsaan A / B

Electives:

· Client Server

Switching

· Windows GUI

YEAR 2 Semester 3 · Group Design Project 1 · Object Oriented Programming 1 · Database Design & Implementation · Computer Network Principles · Project Management & Quality Assurance Semester 4

· Group Design Project 2 · Object Oriented

Applications

· PC Technology · Network Computer

Programming Semester 6

· Undergraduate Major

Systems YEAR 3 Semester 5 · Undergraduate Major Project 1 · Malaysian Studies Electives: · Advanced Database & Database Administration · Distributed Systems Programming 1 · Web Server Engineering · Advanced Routing &

Project 2

· Professional Issues:

Programming 2 · Design for Internet · Computer Systems 2 · Business

Programming 2

· Networking Technologies

Computing & Society Electives: · Distributed System Programming 2 · Enterprise Network · Network Management · Parallel Computing · Real-Time Application Programming · Advanced Database & Database Administration

* Not applicable for international students

Career Opportunities

range of fields within IT, including network and Internet A degree in Computer Science can enable entry into a support software engineering and database administration.

84

Postgraduate

·Masters of Communication ·Masters in International Contemporary Art & Design Practice ·Masters of Business Administration in Human Resource Management ·Masters of Business Administration in Finance & Banking ·Masters of Business Administration in Leisure & Tourism Management ·Masters of Business Administration in Sports Management ·Masters of Business Administration in Multimedia Management ·Masters of Business Administration in Communication & Public Relations

Masters of Communication

[KPT/JPS(KA7340) 11/11]

This course focuses on the nature and function of communication theory. It examines the role of theory in understanding communication events, and explores various advanced communication theories as applied to professional communication. The objectives are to expose students to the changing media landscape, as a result of the rapid development in the filed of communication technology. Students will continue to understand how the new media environment affects our economical growth, political scene, and social system. Lastly, students will explore how the information superhighway has its effects on mass communication and its society.

Entry Requirement

· Pass a recognised Bachelor Degree programme or equivalent; in the relevant field with a minimum of 2nd Class Lower · The University will consider applications with advance standing; and those in possession of either equivalent post graduate credits from any other HigherEducation Institute; or relevant work experience. Student who apply for a postgraduate programme not related to their education background can be accepted provided they have relevant working experience in an established company.

Programme structure

Year 1 Semester 1 · Mass Communication Theory · Strategies for Professional Writing (Select One) · Public Relations in Organisation · Advertising Management Semester 2 · Communication Research Methods · Intercultural Communication (Select One) · Public Relations Campaign · Advertising Campaign Planning Year 2 Semester 3 · Professional Communication Ethics (Select One) · Public Opinion Research · Consumer Behavior Research (Select One) · Issue & Crisis Management · Account Planning Manangement Semester 4 · Negotiation & Conflict Management · Advertising Creativity (Select One) · Seminar in Communication Theory · Seminar in Persuasion & Attitude Change · Decision Making & Problem Solving · Audience Analysis

Career Opportunities

Graduates of this course will be able to seek the banking industries as managers where effective employment in the corporate sectors, Advertising, and communication is vital.

86

Masters in International Contemporary Art & Design Practice

[KPT/JPS(KA7788)03/12]

This course provides the basis for a contemporary discourse centred on the notions of internationalism in the Creative Industry. A designer working in the field can communicate and have an actual dialogue with various parties on the other side of the world. This programme seeks to enable designers to pursue an MA whilst developing their work in the field at a distant site; as well as locally. The programme is based on individual projects. The initial submission for the pathway is to outline a proposal for projects that can

be researched on; and developed at any chosen site. This is then completed in the advanced academic environment of the University.

Entry Requirement

· Pass a recognised Bachelor Degree programme or equivalent; in the relevant field with a minimum of 2nd Class Lower · The University will consider applications with advance standing; and those in possession of either

equivalent post graduate credits from any other related to their education background can be accepted HigherEducation Institute; or relevant work experience. provided they have relevant working experience in an Student who apply for a postgraduate programme not established company.

Programme structure

Year 1 Semester 1 · Locating Practice · Practice Development · Practice Management Semester 2 · Advance Professional Practice · Professional Practice Seminar · Professional Practice Documentation Year 2 Semester 3 · Outline Proposal Development · Research Plan Development · Study Case Analysis Semester 4 · Contextualisation & Methodologies · Research & Practice Year 3 Semester 5 · Final Project Execution · Project Realisation

Career Opportunities

· Media and Creative Industries · Commercial and Independent projects · Film Industry Archive /documentation · Communications

· Television · Animation · Advertising · Research · Artist or Designer

87

Masters of Business Administration in Human Resource Management

[KP/JPS (KA7626) 09/12]

The MBA in HRM program is designed to meet the needs of a broad but unique population for fresh graduate or the working adult. Student will learn concepts and skills for making the most of the company's human resources. Topics covers are such as training and development, strategic staffing, labour and employment law, managing organisational change, compensation and benefits, and leadership and team building. In addition, student will also learn the human resource issues triggered by technology and the international business environment, how to apply the knowledge as a human resource manager or personnel officer in business and public organisations and help organisations to increase employee efficiency and productivity with successful human resource programs.

This will help students to be more aware of the challenges that face global business and able to develop the tools, competencies, and long-range mindset needed to meet these challenges.

Entry Requirement

· Pass a recognised Bachelor Degree programme or equivalent; in the relevant field with a minimum of 2nd Class Lower · The University will consider applications with advance standing; and those in possession of either equivalent post graduate credits from any other Higher Education Institute; or relevant work experience. Student who apply for a postgraduate programme not related to their education background can be accepted provided they have relevant working experience in an established company.

Programme structure

Year 1 Semester 1 · Management · Accounting for Managers · Marketing Management · Quantitative Methods for Business Semester 2 · Financial Management · Human Resources Management · Managerial Economics · Communication & Negotiation in Employee Relations · Organisational Behavior Year 2 Semester 3 · International Human Resource Management · Human Resources Development · Compensation & Negotiation in Employee Relations · Strategic Management · Project Paper

Career Opportunities

An MBA in Human Resource Management can be used to pursue a wide variety of career opportunities. This program will help prepare graduates for senior or leadership positions in the Human

Resource Department. For example, as: · Directors of Human Resources · Director of Industrial Relations · Compensation Managers · HR and management consulting.

88

Masters of Business Administration in Finance & Banking

[KP/JPS (KA7678) 09/12]

MBA in the finance specialisation helps students to acquire the knowledge of financial management, advanced skills in assessing financial risks and rewards, so that you can direct organisations in ways that optimise their value and enhances their skills and business acumen. Students will study courses in areas like portfolio management, global finance, financial markets, corporate financial analysis, decision making and learn to apply financial theories to real decisions.

· Pass a recognised Bachelor Degree programme or equivalent; in the relevant field with a minimum of 2nd Class Lower · The University will consider applications with advance standing; and those in possession of either equivalent post graduate credits from any other HigherEducation Institute; or relevant work experience. Student who apply for a postgraduate programme not related to their education background can be accepted provided they have relevant working experience in an established company.

Entry Requirement

Programme structure

Year 1 Semester 1 · Management · Accounting for Managers · Marketing Management · Quantitative Methods for Business Semester 2 · Financial Management · Econometrics · Managerial Economics · Bank Management · Derivatives Year 2 Semester 3 · Modern Security Analysis · Portfolio Management · Fund Management & Treasury Operations · Strategic Management · Project Paper

Career Opportunities

With an MBA and a specialisation in finance, opportunities in the corporate world are greatly enhanced. Graduates are typically found in the following employment: · Large and small sized industrial firms (which may be manufacturers of automobiles, steel,

household appliances and electronic equipment) · Service-oriented firms (electric power, real estate and retail firms) · Financial institutions (banks, state and federally chartered savings and loan associations, and insurance companies) · Non-profit enterprises (universities, labor unions and foundations) and private businesses

89

Masters of Business Administration in Leisure & Tourism Management

[KP/JPS (KA7616) 03/12]

It combines the very best of a general MBA with further specialist knowledge in the area of leisure and tourism management. It is oriented towards key qualifications required for management positions in the tourism and leisure industry. It aims to convey specialised knowledge, methods and skills on an academic level still closely connected with practice. The course is designed to bridge professional competencies with analytical and theoretical experience to meet the strategic challenge facing business operations within the leisure and tourism industry worldwide. The course has been developed in close collaboration with business organisations and the leisure and tourism industry.

Entry Requirement

· Pass a recognised Bachelor Degree programme or equivalent; in the relevant field with a minimum of 2nd Class Lower · The University will consider applications with advance standing; and those in possession of either equivalent post graduate credits from any other Higher Education Institute; or relevant work experience. Student who apply for a postgraduate programme not related to their education background can be accepted provided they have relevant working experience in an established company.

Programme structure

Year 1 Semester 1 · Management · Accounting for Managers · Marketing Management · Quantitative Methods for Business Semester 2 · Financial Management · Human Resources Management · Managerial Economics · Recreational Management · Organisational Behavior Year 2 Semester 3 · Travel & Tourism · Event Management in Leisure & Tourism · Management of International Tourism · Strategic Management · Project Paper

Career Opportunities

· Tourism Marketing · Hotel Marketing · Travel Marketing · Airline Operations

· Government Tourism Departments · Travel firms research departments · Travel firms · Hotels · Leisure complexes

90

Masters of Business Administration in Sports Management

[KP/JPS (KA7619) 03/12]

equivalent; in the relevant field with a minimum of The Sports Management programmes provide non-business graduates who are in management posi- 2nd Class Lower tions, or who aspire to management positions, with contemporary management skills and · The University will consider applications with advance standing; and those in possession of either knowledge in their areas of responsibility. The equivalent post graduate credits from any other Higher Master of Sports Management equips students with the essential management knowledge and an Education Institute; or relevant work experience. appreciation of the latest technologies much Student who apply for a postgraduate programme not broader than their initial specialisation. related to their education background can be accepted provided they have relevant working experience in an Entry Requirement · Pass a recognised Bachelor Degree programme or established company.

Programme structure

Year 1 Semester 1 · Sports Management · Accounting for Managers · Marketing Management · Quantitative Methods for Business Semester 2 · Facilities & Event Management · Human Resources Management · Sports Law · Sponsorship and Fund Raising · Organisational Behavior Year 2 Semester 3 · Sports Marketing Management · Financial Management Applications for Sports · Strategic Management · Media Relations & Sports · Project Paper

Career Opportunities

sports tourism, corporate sports hospitality, health Career opportunities exist in sport development and fitness, the marketing of sports services and and administration, sports events management, products and education.

91

Masters of Business Administration in Multimedia Management

[KP/JPS (KA7618) 09/12]

The course deals with various research topics around the question how multimedia data can be managed effectively and efficiently in information systems. The Multimedia Management programmes provide non-business graduates who are in management positions, or who aspire to management positions, with contemporary management skills and knowledge in their areas of responsibility. Students undertaking this course will study on the creative aspects of multimedia design and production, and project management. This programme is aimed at students from a variety of backgrounds and experience who wish to further their understanding and skills in multimedia, web design and

production without concentrated emphasis on technology-related issues.

Entry Requirement

· Pass a recognised Bachelor Degree programme or equivalent; in the relevant field with a minimum of 2nd Class Lower · The University will consider applications with advance standing; and those in possession of either equivalent post graduate credits from any other Higher Education Institute; or relevant work experience. Student who apply for a postgraduate programme not related to their education background can be accepted provided they have relevant working experience in an established company.

Programme structure

Year 1 Semester 1 · Management · Accounting for Managers · Marketing Management · Quantitative Methods for Business Semester 2 · Financial Management · Management · Managerial Economics · Knowledge Management · Interactive Multimedia Year 2 Semester 3 · Multimedia Project Management · Strategic Management · Technology & Innovation · Multimedia Marketing · Project Paper

· Director Graduates may typically find employment in web and · Graphic Designer/Multimedia multimedia design and development, digital media · Designer industries, consultancy, teaching and research, such as: · Multimedia Developer · Contents Developer Project Manager, · Instructional Designer · Creative Director/Multimedia

Career Opportunities

92

Masters of Business Administration in Communication & Public Relations

[KPT/JPS (KA7617) 05/12]

As today's leading organisations pursue business opportunities and grapple with complex public policy issues, effective communication coupled with good public relations has never been more crucial. The development of new technology, the increasing needs and demands of informed consumers, the changing needs of diverse interest groups and a sophisticated public will add to the challenge of public relations today. The MBA in Communication & Public Relation meets that challenge, while anticipating the issue of tomorrow. This course provides the students with an understanding of different options that they may use in their future management activities. It equips them with basic management tools such as principles of management, accounting, marketing, financial and human resource management; and organisational management, thrust and strategy which they can use to their competitive advantage. This is strengthened by the major thrust in public and organisational communication and public relations practices. The course aims to further educate individuals who have completed related degree programmes to incorporate principles of research in art and areas of communication that will help students to achieve

professional results in aesthetic design and cultural arts. These can be incorporated into communication and public relations to reach a broader audience. During the course, students will be able to explore the concepts and principles of management including roles, skills and functions. Besides that, the students will also look into the historical development, theoretical aspects and practical applications of the managerial processes. They will be exposed to the ethical dilemmas faced by managers and the social responsibilities of businesses.

Entry Requirement

· Pass a recognised Bachelor Degree programme or equivalent; in the relevant field with a minimum of 2nd Class Lower · The University will consider applications with advance standing; and those in possession of either equivalent post graduate credits from any other Higher Education Institute; or relevant work experience. Student who apply for a postgraduate programme not related to their education background can be accepted provided they have relevant working experience in an established company.

Programme structure

Year 1 Semester 1 · Management · Accounting for Manager · Marketing Management · Quantitative Business Methods Semester 2 · Financial Management · Human Resources Management · Managerial Economics · Strategic Management · Organizational Behaviour Year 2 Semester 3 · Public Communication · Public Relations · Organisational Communication · Practical Application in Public Relations · Project paper

Career Opportunities

Graduates of this course will find opportunities as · Marketing Directors · Advertising Agents · Managers · Public Relations Directors · Public Relations Analysts

93

Events happening in one country can trigger a series of actions in another. Whether it is a new line of fashion released by a leading fashion house in Paris, the daily ups and downs of the stock market in the UK, a revised base lending rate by banks in New York, a healthcare product created in Geneva that promises to stop aging, an improved version of the mobile phone released in

Tokyo, new oilfield discovery announced in Kuala Lumpur - the list goes on. Today employers expect the people they hire to be aware of these things because the world is so interconnected that these events will affect the productivity of companies. Companies with employees who are able to react to events taking shape in the global arena will move forward as they take advantage of these situations.

education important?

A Limkokwing graduate becomes this world-savvy person continents of Asia, Europe and Africa enables its students to from the day he or she joins the campus. With students from soak up valuable experiences that provide insights into the business culture of powerful over 130 countries they are cities in Europe, the intriguing immediately made aware of architectural fundamentals of other cultures and their famous cities in Asia and the economies. The friendships ancient design heritage of cities that result enable students to in Africa. A degree from establish their global networks Limkokwing University gives which later become a source you that flexibility to gain a of global market intelligence global education that puts you when they start their careers. in a competitive position when you seek employment with the The University with its 12 best organisations in the world. campuses located in the three

MALAYSIA·Inovasi 1-1, Jalan Teknokrat 1/1, 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia +60 3 8317 8888 +60 3 8317 8988 www.limkokwing.edu.my UNITED KINGDOM ·106 Piccadilly, London W1J 7NL, United Kingdom. +44(0)20 7758 5700 +44(0)20 7758 5757 www.limkokwing.co.uk BOTSWANA· Plot 59140, Gaborone, Botswana +(267) 318 0135 www.limkokwing.ac.bw LESOTHO · Moshoeshoe Road, Maseru Central, P.O. Box 8971, Maseru 101, Lesotho +(266) 2231 5775 +(266) 2232 5771 www.limkokwing.ac.ls SWAZILAND · P.O. Box 2336, Mbabane H100, Swaziland +(268) 422 0740 +(268) 422 0742 BORNEO · Lot 34 & 35 of Lot 7, Section 15, KTLD, Jalan Nanas, 93400 Kuching, Sarawak, Malaysia +60(82) 248 266 +60(82) 248 277( 454891-D ) www.limkokwing.edu.my/borneo INDONESIA · Jalan Boulevard Artha Gading, Kompleks Rukan Wilkon A7D No. 8-9, Sentra Bisnis Gading Kirana, Kelapa Gading, Jakarta Utara, 14240, Indonesia +62(21) 4585 7235 +62(21) 4585 7237 CHINA · 302, Block B, U Space Mansion, No.8, Guang Qu Men Wai Street, Chao Yang District, Beijing 100022, China. +86(10) 5861 2395 +86(10) 5861 2397 www.limkokwing.net.cn CAMBODIA·120-126, Street 1986, Sangkat Phnom Penh Thmei, Khan Reousey Keo,Phnom Penh, Kingdom of Cambodia +855 2399 5733 +855 2399 5727 www.limkokwing.edu.kh

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WORLDWIDE

Empowering a smart net generation

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