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Introducing

Retailer Brochure

New packaging on many Philip Morris USA (PM USA) brands

On June 22, 2009, Congress passed legislation granting the Food and Drug Administration the authority to regulate tobacco products. The law included a requirement that all brands of cigarettes and smokeless tobacco remove terms such as "light," "ultra light," and "mild" from cigarette and smokeless packaging and advertising by June 22, 2010.

Some cigarette and smokeless packaging is changing, but the product stays the same.

Beginning in May 2010, PM USA products featuring revised packaging will deliver to wholesale, as available. There is no set time limit for retailers to sell their stock of product with the current packaging to adult consumers. Highlights of the PM USA cigarette packaging changes are as follows: · Pack and carton UPC codes will remain unchanged. · Current pack descriptors, such as "Lights," "Ultra Lights," and "Milds" will be removed from all packaging. · New pack identifiers will be featured on the top of box packings, and the bottom of soft packs. New pack identifiers will also be featured on the end flap of cartons. · Packaging changes will not occur on all packings.

FOR TRADE USE ONLY. NOT TO BE SHOWN OR DISTRIBUTED TO CONSUMERS.

Servicing: Philip Morris USA U.S. Smokeless Tobacco Company John Middleton

Old

New Pack Identifier: Marlboro Gold Pack

Pack Top Carton End

Pack Front Pack Front Carton Front

Old

New Pack Identifier: Marlboro Red Label

Pack Top Carton End

Pack Front Pack Front Carton Front

Old Pack

Marlboro Lights Marlboro Lights 100's Marlboro Lights 25`s Marlboro Medium Marlboro Medium 100's Marlboro Menthol Lights Marlboro Menthol Lights 100's Marlboro Menthol Milds Marlboro Menthol Milds 100's Marlboro Menthol Ultra Lights Marlboro Menthol Ultra Lights 100's Marlboro Seventy-Twos Marlboro Seventy-Twos Menthol (Blue) Marlboro Seventy-Twos Menthol (Green) Marlboro Seventy-Twos Lights Marlboro Seventy-Twos Ultra Lights Marlboro Ultra Lights Marlboro Ultra Lights 100's

New Pack Identifier

Marlboro Gold Pack Marlboro Gold Pack 100's Marlboro Gold Pack 25's Marlboro Red Label Marlboro Red Label 100's Marlboro Menthol Gold Pack Marlboro Menthol Gold Pack 100's Marlboro Menthol Blue Pack Marlboro Menthol Blue Pack 100's Marlboro Menthol Silver Pack Marlboro Menthol Silver Pack 100's Marlboro 72's Marlboro 72's Blue Pack Marlboro 72's Green Pack Marlboro 72's Gold Pack Marlboro 72's Silver Pack Marlboro Silver Pack Marlboro Silver Pack 100's

New Pack Available In

Box and Soft Pack Box and Soft Pack Box Box and Soft Pack Box and Soft Pack Box and Soft Pack Box and Soft Pack Box Box Box Box Box Box Box Box Box Box Box

Marlboro

The following packings will remain unchanged:

Marlboro* Marlboro 100's* Marlboro 25's Marlboro Menthol*

*Available in Box and Soft Pack

Marlboro Menthol 100's Marlboro Smooth Marlboro Smooth 100's Marlboro Blend No. 54

Marlboro Blend No. 54 100's Marlboro Special Blend (Red Pack) Marlboro Special Blend (Red Pack) 100's Marlboro Special Blend (Gold Pack)

Marlboro Special Blend (Gold Pack) 100's Marlboro Virginia Blend Marlboro Virginia Blend 100's Marlboro Blend No. 27*

FOR TRADE USE ONLY. NOT TO BE SHOWN OR DISTRIBUTED TO CONSUMERS.

Parliament

Old

New

Old Pack

Parliament Full Flavor Parliament Lights Parliament Lights 100's Parliament Menthol Full Flavor Parliament Menthol Lights Parliament Menthol Lights 100's Parliament Menthol Ultra Lights Parliament Ultra Lights

New Pack Identifier

Parliament (Blue Pack) Parliament (White Pack) Parliament (White Pack) 100's Parliament Menthol (Green Pack) Parliament Menthol (White Pack) Parliament Menthol (White Pack) 100's Parliament Menthol Silver Pack Parliament Silver Pack

New Pack Available In

Box Box and Soft Pack Box and Soft Pack Box Box Box Box Box

Pack Front

Pack Front

Virginia Slims

Old

New

Old Pack

Virginia Slims Lights Virginia Slims Ultra Lights Virginia Slims Menthol Virginia Slims Menthol Lights Virginia Slims Menthol Ultra Lights Virginia Slims 120's Luxury Lights Virginia Slims 120's Luxury Ultra Lights Virginia Slims 120's Menthol Luxury Lights Virginia Slims 120's Menthol Luxury Ultra Lights Virginia Slims Superslims Lights Virginia Slims Superslims Menthol Lights

New Pack Identifier

Virginia Slims Gold Pack Virginia Slims Silver Pack Virginia Slims Menthol Virginia Slims Menthol Gold Pack Virginia Slims Menthol Silver Pack Virginia Slims 120's Gold Pack Virginia Slims 120's Silver Pack Virginia Slims 120's Menthol Gold Pack Virginia Slims 120's Menthol Silver Pack Virginia Slims Superslims Gold Pack Virginia Slims Superslims Menthol Gold Pack

New Pack Available In

Box Box Box and Soft Pack Box Box Box Box Box Box Box Box

Pack Front

Pack Front

Old

New

Old Pack

L&M Full Flavor L&M Full Flavor 100's L&M Lights L&M Lights 100's

L&M

New Pack Identifier

L&M L&M 100's L&M Blue Pack L&M Blue Pack 100's

New Pack Available In

Box Box Box Box

Pack Front

Pack Front

Old

New

Old Pack

Basic Full Flavor Basic Full Flavor 100's Basic Lights Basic Lights 100's Basic Menthol Lights Basic Menthol Lights 100's Basic Menthol Ultra Lights Basic Menthol Ultra Lights 100's Basic Ultra Lights Basic Ultra Lights 100's

New Pack Identifier

Basic Basic 100's Basic Gold Pack Basic Gold Pack 100's Basic Menthol Gold Pack Basic Menthol Gold Pack 100's Basic Menthol Silver Pack Basic Menthol Silver Pack 100's Basic Blue Pack Basic Blue Pack 100's

New Pack Available In

Box and Soft Pack Box and Soft Pack Box and Soft Pack Box and Soft Pack Box and Soft Pack Box and Soft Pack Box Box Box and Soft Pack Box and Soft Pack

Basic

Pack Front

Pack Front

The following packings will remain unchanged:

Virginia Slims* Virginia Slims Superslims *Available in Box and Soft Pack Virginia Slims Superslims Menthol L&M Bold L&M Bold 100's L&M Menthol L&M Menthol 100's Basic Menthol* Basic Menthol 100's* Basic Non-Filter Soft Pack

FOR TRADE USE ONLY. NOT TO BE SHOWN OR DISTRIBUTED TO CONSUMERS.

Other PM USA Brands

Old Pack

Merit

Merit Lights Merit Lights 100's Merit Menthol Lights Merit Menthol Lights 100's Merit Menthol Ultra Lights Merit Menthol Ultra Lights 100's Merit Ultima Merit Ultima 100's Merit Ultra Lights Merit Ultra Lights 100's

New Pack Identifier

Merit Gold Pack Merit Gold Pack 100's Merit Menthol Gold Pack Merit Menthol Gold Pack 100's Merit Menthol Silver Pack Merit Menthol Silver Pack 100's Merit Bronze Pack Merit Bronze Pack 100's Merit Blue Pack Merit Blue Pack 100's

New Pack Available In

Box and Soft Pack Soft Pack Soft Pack Soft Pack Soft Pack Soft Pack Box and Soft Pack Box and Soft Pack Box and Soft Pack Box and Soft Pack

Benson & Hedges

Benson & Hedges 100's Benson & Hedges 100's Lights Benson & Hedges 100's DeLuxe Ultra Lights Benson & Hedges 100's Menthol Benson & Hedges 100's Lights Menthol Benson & Hedges 100's DeLuxe Ultra Lights Menthol Benson & Hedges DeLuxe Benson & Hedges Multifilter

Benson & Hedges 100's Benson & Hedges 100's Luxury Benson & Hedges 100's DeLuxe Benson & Hedges 100's Menthol Benson & Hedges 100's Luxury Menthol Benson & Hedges 100's DeLuxe Menthol Benson & Hedges King Size Benson & Hedges Multifilter

Box and Soft Pack Box and Soft Pack Box Box and Soft Pack Box and Soft Pack Box Box Soft Pack

Cambridge

Cambridge Full Flavor 100's Cambridge Lights 100's Cambridge Lights Kings Cambridge Menthol Lights 100's Cambridge Menthol Lights Kings Cambridge Ultra Lights 100's

Cambridge 100's Cambridge Gold Pack 100's Cambridge Gold Pack Kings Cambridge Menthol 100's Cambridge Menthol Kings Cambridge Blue Pack 100's

Soft Pack Box and Soft Pack Soft Pack Soft Pack Soft Pack Box and Soft Pack

Chesterfield

Chesterfield Filtered Chesterfield Filtered 100's Chesterfield Lights Chesterfield Lights 100's

Chesterfield Red Pack Chesterfield Red Pack 100's Chesterfield Blue Pack Chesterfield Blue Pack 100's

Box Box Box Box

Dave's

Dave's Filter Dave's Lights

Dave's Red Pack Dave's Blue Pack

Box Box

Lark

Lark Lark 100's Lark Lights Lark Lights 100's

Lark Red Pack Lark Red Pack 100's Lark White Pack Lark White Pack 100's

Soft Pack Soft Pack Soft Pack Soft Pack

Players Bristol

Players Navy Cut Cigarettes "Medium"

Players Navy Cut

Box

Bristol Full Flavor 100's

Bristol 100's

Soft Pack

English Ovals

English Ovals Selected Mild Blend King Size

English Ovals Selected Blend King Size

Box

The following packings will remain unchanged:

Chesterfield Kings Non-Filter Soft Pack Players Filter 100's Players Filter Kings Players Menthol 100's Players Menthol Kings Saratoga 120's Saratoga Menthol 120's Alpine Menthol 100's Soft Pack Commander King Size Soft Pack

FOR TRADE USE ONLY. NOT TO BE SHOWN OR DISTRIBUTED TO CONSUMERS.

Cigarette Consumer Awareness Plan

PM USA will be communicating to the adult smoker that "Your pack will be changing, but your cigarette will stay the same," in the following ways:

· Onserts and inserts on select packings · Marlboro.com (Site Limited to Smokers 21+) · Consumer Call Center (1-800-845-2765)

Marlboro Snus

Highlights of the Marlboro Snus packaging changes are as follows:

· The word "Mild" will be removed from all Marlboro Snus Mild packaging. In the future, the product will be Marlboro Snus Amber. The other three flavor varieties will remain: · Marlboro Rich · Marlboro Spearmint · Marlboro Peppermint · All Marlboro Snus packs and cartons will feature a new health warning on the front and back panels. · All Marlboro Snus pack and carton UPC codes will remain unchanged.

Old

New

FOR TRADE USE ONLY. NOT TO BE SHOWN OR DISTRIBUTED TO CONSUMERS.

Key Dates

Activity

· Discuss PM USA packaging changes with your ALS&D Representative · Establish a transition plan for your store · Understand your wholesaler's transition plan and timelines · PM USA products featuring revised packaging will begin delivering to wholesale, as available · Execute in-store transition plan March - April 2010

Date

February - March 2010

May - June 2010

Transition Plan

To support the transition to the new PM USA packaging, establish a plan for your store which includes the following:

Update your inventory management system Update your point-of-purchase system and register receipts Revise shelf tags if applicable Educate store personnel Consider other areas of impact

Your Keys to Success

Implement an effective transition plan Understand your wholesaler's transition plan and timelines Rotate existing inventory when new packaging arrives Do not alter your PM USA cigarette or Marlboro Snus ordering patterns

FOR TRADE USE ONLY. NOT TO BE SHOWN OR DISTRIBUTED TO CONSUMERS.

4J988 © Philip Morris USA 2010

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