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Media Report

January 2011

SUMMARY: The Museum hit the ground running with media listings of our first-ever New Year's Day deal. MNS received mainstream media coverage for the arrival of the triceratops skeleton, the new Math Midway exhibit and FIRST LEGO League. The expansion also received major attention for the major announcement of Trevor Reese-Jones' generous gift. Our expert positioning efforts got a boost from some bizarre bird deaths, a new zodiac sign and a strange mission to clone wooly mammoths! Media Highlights include: TELEVISION COVERAGE: Every television station in the DFW market was on hand to cover the assembly of the triceratops skeleton on January 14! Those who ran the story include WFAA-TV / "News 8" KXAS-TV / NBC 5 KDFW-TV/ Fox 4 KTVT-TV / CBS 11 KDAF-TV/ "The 33 News" The triceratops story was also put on various news feeds, and aired in outside markets such as o o o o o o Sherman, TX Tyler, TX Austin, TX Amarillo, TX Odessa, TX Columbus, OH

A big donation received big attention, as the following stations reported on Trevor Rees-Jones' $25 million dollar gift to the expansion project WFAA-TV/ "News 8" KDFW-TV/Fox4 KDAF-TV/"The 33 News"

CBS 11 reported live on the Texas Enhancements to the Dinosaurs Unearthed. Fox 4 sent a crew for their "Odd Jobs" series, to air February 16. It will feature Dr. Ron Tykoski training their reporter to work in the paleo lab Time Warner Cable featured Dr. Jason Treadway on their "Community Connect" segments for two weeks on CNN Headline News. He was interviewed about the Math Midway exhibit. Sarah Caughron, one of our Lead Educators, was consulted by The 33 News about the massive bird deaths that struck early in the new year. Fox4 News came to Space Science Educator Kyle Doane to learn more about the announcement of a 13th Zodiac Sign on January 14. The FIRST LEGO League finals, which the Museum presented on January 29, received coverage on NBC5/KXAS-TV The 33 News/KDAF-TV Fox 4/KDFW-TV

RADIO BROADCASTS Museum CEO Nicole Small was featured on KRLD's CEO Spotlight program on January 17 The WBAP/KSCS program devoted the full thirty minutes of their community affairs program, North Texas Perspectives, to MNS and it's various events on January 15 and 16 The triceratops arrival was featured on Jack-FMs on-air and online "Jacktivities" on January 14 Our curator, Dr. Tony Fiorillo was interviewed on KRLD and gave his take on the recently-announced wooly mammoth cloning project

FIRST LEGO League made the "Jacktivities" list on-air and online for January 29 WBAP announced Trevor Rees-Jones' $25 million dollar gift for the expansion project

PRINT ARTICLES The Dallas Morning News reported on the Trevor Rees-Jones donation to the new Museum The DMN's Kid Beat announced the New Year's Day dollar deal D Magazine and Pegasus News featured the Math Midway exhibit opening People Newspapers and Pegasus News reported on the FIRST LEGO League finals The Dallas Morning News reported on Dinosaurs Unearthed on January 16 Dallas Child Magazine printed articles endorsing Dinosaurs Unearthed and Bugs! A Rainforest Adventure

WEB FEATURES GuideLive.com, the online events guide for The Dallas Morning News, spotlighted the IMAX film Bugs! A Rainforest Adventure, Dinosaurs Unearthed, the New Year's Day Dollar Deal/Electric Theater Show and FIRST LEGO League. DallasNews.com, home page to The Dallas Morning News, featured the Trevor Rees-Jones gift and the architecture awards won by the Perot building's designers Macaroni Kid, a national "Mommy Blog," covered Dinosaurs Unearthed and Bugs! A Rainforest Adventure

WIRE SERVICE The Press Release about MNS Curator Dr. Tony Fiorillo's bird discoveries in Alaska was put on PR Newswire in late January. The story was picked up by the following outlets:

AlipesNews AlphaTrade Finance AOL DailyFinance Arizona Republic Atlanta Business Chronicle Austin Business Journal Baltimore Business Journal Birmingham Business Journal Bolsamania (Web Financial Group) Boston Business Journal Business First of Buffalo Business First of Columbus Business First of Louisville Business Journal of Greater Milwaukee Business Journal of Phoenix Business Journal of the Greater Triad Business Review (Albany) Businessworld Charlotte Business Journal Cincinnati Business Courier Dallas Business Journal Dayton Business Journal Denver Business Journal Digital Journal Earth Times East Bay Business Times Environmental Expert Environmental News Today Gaming & Leisure Magazine HalEisner.com Houston Business Journal Interest!ALERT Jacksonville Business Journal KAIT ABC-8 (Jonesboro, AR) KALB-TV CBS-2 (Alexandria, LA) Kansas City Business Journal KATV-TV ABC-7 (Little Rock, AR) KAUZ-TV CBS-6 (Wichita Falls, TX) KAZT IND-7 (Phoenix/Prescott, AZ) KBMT-TV ABC-12 (Beaumont, TX) KCAU ABC-9 (Sioux City, IA) KCBA-TV FOX-35 (Salinas, CA) KCBD NBC-11 (Lubbock, TX) KCEN-TV NBC-9 (Temple, TX) KCOY CBS-12 (Santa Maria, CA) KDUH-TV ABC-3 (Scottsbluff, NE) KFDA CBS-10 (Amarillo, TX) KFJX-TV FOX-14 (Pittsburg, KS) KFMB 100.7 Jack-FM (San Diego, CA) KFMB 760-AM (San Diego, CA) KFMB-TV CBS-8 (San Diego, CA) KFRE-TV CW-59 (Fresno, CA) KFVE MyNetworkTV-5 (Honolulu, HI) KFVS CBS-12 (Cape Girardeau, MO) KGUN ABC-9 (Tucson, AZ) KHNL-TV NBC-8 (Honolulu, HI) KHQ-TV NBC-6 (Spokane, WA) KION CBS-46 (Salinas, CA) KIVI-TV ABC-6 (Boise, ID) KKFX FOX-11 (Santa Maria, CA) KLFY CBS-10 (Lafayette, LA) KLKN ABC-8 (Lincoln, NE) KLTV ABC-7 (Tyler, TX) KMEG-TV CBS-14 (Sioux City, IA) KMIR NBC-6 (Palm Desert, CA) KMPH-TV FOX-26 (Fresno, CA) KMTV-TV CBS-3 (Omaha, NE) KNDO-TV NBC-3 (Yakima, WA) KNDU-TV NBC (Kennewick, WA) KNOE-TV CBS-8 (Monroe, LA) KOAM-TV CBS-7 (Pittsburg, KS) KOLD CBS-13 (Tucson, AZ) KOTA ABC-3 (Rapid City, SD) KOTV-TV CBS-6 (Tulsa, OK) KPLC (Lake Charles-Lafayette, LA) KPTH-TV FOX-44 (Dakota Dunes, SD) KPTM-TV FOX-42 (Omaha, NE) KQCW CW-12/19 (Tulsa, OK) KRHD-TV (Bryan-College Station, TX) KSAW-TV ABC-51 (Twin Falls, ID) KSFY-TV ABC-13 (Sioux Falls, SD) KSLA CBS-12 (Shreveport, LA) KSTC-TV IND-45 (Saint Paul, MN) KSTP-TV ABC-5 (Saint Paul, MN) KSWO-TV ABC-7 (Lawton, OK) KSWT-TV CBS-13 (Yuma, AZ) KTEN NBC-10 (Denison, TX) KTIV NBC-4 (Sioux City, IA) KTNV-TV ABC-13 (Las Vegas, NV) KTRE ABC-9 (Lufkin, TX) KTRV-TV FOX-12 (Nampa, ID) KTTC NBC-10 (Rochester, MN) KTUL-TV ABC-8 (Tulsa, OK) KTVG-TV FOX-17 (Kearney, NE) KTVN-TV CBS-2 (Reno, NV) KUAM-TV NBC-8 / CBS-11 KUSI-TV IND-51 (San Diego, CA) KWES-TV NBC-9 (Midland, TX)

KWQC NBC-6 (Davenport, IA) KWTV-TV (Oklahoma City, OK) KWWL-TV NBC-7 (Waterloo, IA) KXJB-TV CBS-4 / KVLY-TV NBC-11 KXLT FOX-47 (Rochester, MN) KXVO-TV CW-15 (Omaha, NE) KXXV-TV ABC-25 (Waco, TX) KYTX CBS-19 (Tyler, TX) Los Angeles Business from bizjournals MarketWatch Mega News Network: Travel Memphis Business Journal Michigan Live Minneapolis / St. Paul Business Journal Nashville Business Journal NebraskaTV (Kearney, NE) New Mexico Business Weekly News Blaze Orlando Business Journal Pacific Business News Philadelphia Business Journal Pittsburgh Business Times Portland Business Journal Press-Enterprise Puget Sound Business Journal Reuters Sacramento Business Journal San Antonio Business Journal San Francisco Business Times San Jose Business Journal Seattle Times, The South Florida Business Journal St. Louis Business Journal SYS-CON Media Tampa Bay Business Journal Travel News in English blog TravelJourno Triangle Business Journal WAFB CBS-9 (Baton Rouge, LA) WAFF NBC-48 (Huntsville, AL) WALB NBC-10 (Albany, GA) WAND-TV NBC-17 (Decatur, IL) WAOW-TV ABC-9 / WYOW-TV Washington Business Journal WAVE NBC-3 (Louisville, KY) WBAY ABC-2 (Green Bay, WI) WBCB-TV CW-21 (Youngstown, OH) WBMA-TV ABC-33 / ABC-40 WBOC CBS-16 (Salisbury, MD) WBRC-TV FOX-6 MyFox Birmingham WBTV CBS-3 (Charlotte, NC) WCAX CBS-3 (Burlington, VT) WCIV-TV ABC-4 (Charleston, SC) WCSC CBS-5 (Charleston, SC) WCWG-TV CW-20 (Greensboro, NC) WDAM NBC-7 (Hattiesburg-Laurel, MS)

WDRB FOX-41 (Louisville, KY) Webindia123.com WECT NBC-6 (Wilmington, NC) WEHT-TV ABC-25 (Evansville, IN) WFFF-TV FOX-44 (Colchester, VT) WFIE NBC-14 (Evansville, IN) WFLX FOX-29 (West Palm Beach, FL) WFMJ-TV NBC-21 (Youngstown, OH) WFTX-TV FOX-4 (Cape Coral, FL) WFXG-TV FOX-54 (Augusta, GA) WGBA NBC-26 (Green Bay, WI) WGEM-TV NBC-10 (Quincy, IL) WGFL-TV CBS-4 (Gainesville, FL) WGGB-TV FOX-6(Springfield, MA) WHBF CBS-4 (Rock Island, IL) WHTM-TV ABC-27 (Harrisburg, PA) Wichita Business Journal WISTV NBC-10 (Columbia, SC) WKBT-TV CBS-8 (La Crosse, WI) WKOW-TV ABC-27 (Madison, WI) WKRN ABC-2 (Nashville, TN) WLBT NBC-3 (Jackson, MS) WLNE-TV ABC-6 (Providence, RI) WLNS CBS-6 (Lansing, MI) WLOX ABC-13 (Biloxi, MS) WMBF NBC-32 (Myrtle Beach, SC) WMC NBC-5 (Memphis, TN) WOI ABC-5 (West Des Moines, IA) WOIO CBS-19 (Cleveland, OH) WQOW-TV ABC-18 (Eau Claire, WI) WRCB-TV NBC-3 (Chattanooga, TN) WREX-TV NBC-13 (Rockford, IL) WRIC ABC-8 (Richmond, VA)

WSET-TV ABC-13 (Lynchburg, VA) WSFA NBC-12 (Montgomery, AL) WSFX-TV FOX-26 (Wilmington, NC) WSJV-TV FOX-28 (South Bend, IN) WSYM-TV FOX-47 (Lansing, MI) WTEN ABC-10 (Albany, NY) WTHR NBC-13 (Indianapolis, IN) WTNZ FOX-43 (Knoxville, TN) WTOC CBS-11 (Savannah, GA) WTOL CBS-11 (Toledo, OH) WTVF-TV CBS-5 (Nashville, TN) WTVM ABC-9 (Columbus, GA) WUPV-TV CW-65 (Ashland, VA) WVNY-TV ABC-22 (Colchester, VT) WVVA NBC-6 (Bluefield, WV) WWBT NBC-12 (Richmond, VA) WXIX FOX-19 (Cincinnati, OH) WXOW ABC-19 (La Crosse, WI) WXTX-TV FOX-54 (Columbus, GA) WXVT-TV CBS-15 (Greenville, MS) Yahoo! Politics

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