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our mission serving others.

n Dollar General, you'll find a company that embraces substance and simplicity. Our mission is to serve others. And, we think our customers are best served when we keep it real and keep it simple. We build and run convenient-sized stores to deliver everyday low prices on products that our customers use every day. We have successfully done so for generations. Today, the yellow Dollar General store sign is an evocative icon, a popular symbol of value. Dollar General has more company-operated stores than any other retailer in America. We are the largest small-format discounter in the United States, and we are among the 10 largest in the world. The simplicity that defined our past is today the engine that drives our success as a modern, Fortune 500 company. From the selection of store sites and the selection of merchandise to the employees we hire, our choices reflect our drive to make shopping simpler and hassle-free. We deliver a smarter, easier shopping solution accessible to more consumers. By doing that, we believe we provide our customers a better life and our employees respect and opportunity.

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We invite you to look inside.

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table of contents

our model 2 our culture 6 our community 10 our promise 14

our model our stores offer a shopping alternative that is inviting, innovative and infectious.

ollar General stands for convenience,

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quality brands and low prices. Dollar General's successful prototype makes shopping a truly hassle-free experience. In making shopping simpler, we design small neighborhood stores with carefully edited merchandise assortments. We don't carry every brand and size, just the most popular ones. We save you time by staying focused on life's simple necessities: laundry detergent, toilet paper, bar soap, shampoo, socks and underwear ... maybe a gadget or two that you just can't live without. We save you money by offering real bargains. Dollar General pioneered the one-dollar-only retail concept, and today about a fourth of Dollar General's merchandise still sells for a dollar or less. We're the oldest among our peers, and we continue to set the standard for small-box value discounters. We were the first dollar store to add coolers to our stores, featuring convenience foods such as milk and eggs.

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With more locations than any other retailer in America and nine distribution centers throughout the country, we have the buying power to keep everyday prices low.

our model our stores offer a shopping alternative that is inviting, innovative and infectious.

ollar General stands for convenience, quality brands and low prices. Dollar General's successful prototype makes shopping a truly hassle-free experience. In making shopping simpler, we design small neighborhood stores with carefully edited merchandise assortments. We don't carry every brand and size, just the most popular ones. We save you time by staying focused on life's simple necessities: laundry detergent, toilet paper, bar soap, shampoo, socks and underwear ... maybe a gadget or two that you just can't live without. We save you money by offering real bargains. Dollar General pioneered the one-dollar-only retail concept, and today about a fourth of Dollar General's merchandise still sells for a dollar or less. We're the oldest among our peers, and we continue to set the standard for small-box value discounters. We were the first dollar store to add coolers to our stores, featuring convenience foods such as milk and eggs.

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With over 7,300 core products from America's most-trusted manufacturers, we deliver top brands at bargain prices.

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We were the first dollar store to accept electronic benefit transfer cards, eliminating hassles for shoppers on government assistance. More than half of our stores serve communities with fewer than 20,000 people ­ many of them overlooked by larger retailers. We like to build our stores close to neighborhoods, so no one has to drive far to find us. Each Dollar General store reaches families within an easy drive of three miles or less. Dollar General's prolific growth has few peers. Dollar General has added hundreds of stores each year, sometimes opening two a day.

convenient

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We sell top brands

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We were the first dollar store to accept electronic benefit transfer cards, eliminating hassles for shoppers on government assistance. More than half of our stores serve communities with fewer than 20,000 people ­ many of them overlooked by larger retailers. We like to build our stores close to neighborhoods, so no one has to drive far to find us. Each Dollar General store reaches families within an easy drive of three miles or less. Dollar General's prolific growth has few peers. Dollar General has added hundreds of stores each year, sometimes opening two a day.

convenient

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Serving others

our culture we know personal growth is integral to our success.

tched into the stone fountain that fronts our company's store support center, and at the heart of our mission to serve, is the commitment to "using the work to develop the person while having fun." These words welcome visitors to a remarkable workplace. At Dollar General, we believe respect for the individual creates opportunities for success, both personal and professional. For people entering the workforce for the first time, Dollar General stores provide an ideal foundation of basic work skills along with competitive wages and benefits. Experienced workers are drawn to the opportunity to grow with one of the fastest-growing retailers in America. Dollar General invests in training and development for field employees, particularly those with leadership aspirations. The company operates 36 regional training centers, which help improve leadership, financial and operational skills. Our commitment to promoting from within the company is reflected in the growing percentage of store managers who become district managers. Our distribution centers boast one of the highest levels of internal promotions in the retail industry, thanks to a progressive, people-friendly system aimed at preparing hourly employees for leadership roles and supervisors for management positions.

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team work

our culture we know personal growth is integral to our success.

tched into the stone fountain that fronts our company's store support center, and at the heart of our mission to serve, is the commitment to "using the work to develop the person while having fun." These words welcome visitors to a remarkable workplace. At Dollar General, we believe respect for the individual creates opportunities for success, both personal and professional. For people entering the workforce for the first time, Dollar General stores provide an ideal foundation of basic work skills along with competitive wages and benefits. Experienced workers are drawn to the opportunity to grow with one of the fastest-growing retailers in America. Dollar General invests in training and development for field employees, particularly those with leadership aspirations. The company operates 36 regional training centers, which help improve leadership, financial and operational skills. Our commitment to promoting from within the company is reflected in the growing percentage of store managers who become district managers. Our distribution centers boast one of the highest levels of internal promotions in the retail industry, thanks to a progressive, people-friendly system aimed at preparing hourly employees for leadership roles and supervisors for management positions.

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team work spirit

The Dollar General team thrives on collaboration and mutual success. Simply, those who join our team share a singular focus on creating the best retail company in America.

Our modern corporate campus features state-ofthe-art, ergonomic workspaces designed to encourage communication and teamwork. The facilities include an on-site child-care center and a fitness center. Families enjoy the annual company picnic and the perennial 1,000-egg Easter egg hunt. We form lasting friendships and team-building skills at the company's annual fundraiser events to benefit charities.

Celebrating excellence is a hallmark of Dollar General's culture, whether you work in a store, a distribution center or at the store support center.

Quarterly challenges are met with rewards, both tangible and intangible, for individuals and store teams that go the extra mile. At our distribution centers, mile8

stones and new performance records are marked with great fanfare at picnics and cookouts, and individuals are recognized for personal achievements and contributions. Dollar General offers a competitive benefits package to all employees, part-time and full-time. Our benefits include a generous 401(k) matching contribution that is fully vested, medical or sickness/accident coverage to eligible employees as of their date of hire, and a variety of work/life benefits to help support employees on and off the job.

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We believe everyone at Dollar General has the potential to make Celebrating excellence is a hallmark of Dollar General's a difference by culture, whether you work in a improving people's store, a distribution center or at the store support center. lives through service in our stores, in our distribution centers and in our communities.

Our modern corporate campus features state-ofthe-art, ergonomic workspaces designed to encourage on-site child-care center and a fitness center. Families enjoy the annual company picnic and the perennial and team-building skills at the company's annual fundraiser events to benefit charities. communication and teamwork. The facilities include an 1,000-egg Easter egg hunt. We form lasting friendships Quarterly challenges are met with rewards, both tangible and intangible, for individuals and store teams stones and new performance records are marked with that go the extra mile. At our distribution centers, milegreat fanfare at picnics and cookouts, and individuals are recognized for personal achievements and contributions. Dollar General offers a competitive benefits package to all employees, part-time and full-time. Our benefits include a generous 401(k) matching contribution that is fully vested, medical or sickness/accident coverage to eligible employees as of their date of hire, and a variety of work/life benefits to help support employees on and off the job.

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our community is your neighborhood.

e promote a spirit of involvement, and we carry Dollar General's mission to serve deep into the communities we call home. Through our charitable outreach, we strive for a real and lasting impact on individuals and families. Our charitable programs focus on literacy because of its lasting impact on the life of an individual. Literacy is the foundation for improving the quality of life for many Americans.

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Nationwide, more than 40 million adults can't read well enough to fill out a job application or read a book to their children. Inspired by one of the company's founders, who had only a third-grade education, Dollar General today helps thousands of individuals take their first steps toward literacy, a general education diploma or English proficiency. More than 1.6 million people have been served by organizations benefitting from Dollar General Literacy Foundation grants to date. We enlist our business partners and customers in our drive to help others reach their potential. With their help, Dollar General raises millions to better the lives of yet still more people every day. Dollar General is proud to support the education and literacy initiatives of some of the nation's leading organizations: ProLiteracy, The Commission on Adult Basic Education, The American Library Association, Reading Is Fundamental and Boys & Girls Clubs of America. Through our partnerships and grant initiatives, we are helping advance literacy for adults and youth.

inspired

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our community is your neighborhood.

e promote a spirit of involvement, and we carry Dollar General's mission to serve deep into the communities we call home. Through our charitable outreach, we strive for a real and lasting impact on individuals and families. Our charitable programs focus on literacy because of its lasting impact on the life of an individual. Literacy is the foundation for improving the quality of life for many Americans.

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Nationwide, more than 40 million adults can't read well enough to fill out a job application or read a book to their children. Inspired by one of the company's founders, who had only a third-grade education, Dollar General today helps thousands of individuals take their first steps toward literacy, a general education diploma or English proficiency. More than 1.6 million people have been served by organizations benefitting from Dollar General Literacy Foundation grants to date. We enlist our business partners and customers in our drive to help others reach their better the lives of yet still more people every day. potential. With their help, Dollar General raises millions to Dollar General is proud to support the education

and literacy initiatives of some of the nation's leading organizations: ProLiteracy, The Commission on Adult Basic Education, The American Library Association, Reading Is Fundamental and Boys & Girls Clubs of America. Through our partnerships and grant initiatives, we are helping advance literacy for adults and youth.

Dollar General invests millions of dollars each year in literacy programs that help individuals reach their full potential.

inspired

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Caring for our world

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Making green choices is good for our business, our customers and our planet. With more than 8,400 stores in the United States, we are in a unique position to to conserve By taking steps make our resources, we are saving a big impact with our customers money while lessening our impact on the environmentally environment. friendly choices.

At Dollar General, making a difference for the environment is our duty and our pleasure. We have consumption and promote recycling at our stores, distribution centers and company headquarters. implemented initiatives that work to reduce energy trees a year. Used computer equipment, used store aggressive recycling program. Our decision to use energy-efficient lighting and heating/air conditioning conserves energy as well as keeps costs low for our customers. We engage our shoppers ­ more than a billion of them each year ­ cleaning products.

Our recycling efforts prevent waste from going to our

landfills on a massive scale. Our recycling of cardboard alone saves the equivalent of approximately 2.4 million fixtures, office paper and plastic are among the many things Dollar General keeps out of our landfills with its

to care for our environment by making "green" choices. We do that by offering more planet-friendly products such as reusable shopping bags and green household

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At Dollar General, making a difference for the environment is our duty and our pleasure. We have implemented initiatives that work to reduce energy consumption and promote recycling at our stores, distribution centers and company headquarters. Our recycling efforts prevent waste from going to our landfills on a massive scale. Our recycling of cardboard alone saves the equivalent of approximately 2.4 million trees a year. Used computer equipment, used store fixtures, office paper and plastic are among the many things Dollar General keeps out of our landfills with its aggressive recycling program. Our decision to use energy-efficient lighting and heating/air conditioning conserves energy as well as keeps costs low for our customers. We engage our shoppers ­ more than a billion of them each year ­ to care for our environment by making "green" choices. We do that by offering more planet-friendly products

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Caring for our world

such as reusable shopping bags and green household cleaning products.

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By taking steps to conserve our resources, we are saving our customers money while lessening our impact on the environment.

Carin for o g u worl r d

ell We s ands r top b

Serving others

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our promise

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Carin for o g u worl r d

ell We s ands r top b

Serving others

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our promise

Stop by one of our stores in your neighborhood or visit dollargeneral.com to see why we are today's general store.

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we celebrate the potential to improve the lives of those around us.

Because actions speak louder than words, we invite you to look at our record for evidence of our promise. Our convenient, everyday low prices model has survived and thrived through the decades. Our commitment to serve others ­ our employees, our communities and our investors ­ is as strong today as it was when we opened the first Dollar General store in 1955.

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We continue to serve under-served communities that have been overlooked by other retailers. We continue to find opportunities to differentiate and to better serve you. While others look to keep pace, we continue to break away. We believe everyone at Dollar General has the potential to make a difference. Together, we hold the promise of improving people's lives through service in our stores, in our distribution centers and in our communities. Serving others is our mission. It is our promise.

This brochure is dedicated to Dollar General's 72,000 employees, who bring our mission to life. Their presence in our ranks defines who we are, and some of them are featured in this brochure. Special thanks to: Scott Kammerer, Jackie Brown, Rob Gallagher, Michael Laird, Nina Wilcox, Nelson Griffin, Adrian Angkaw, Emma Jo Kauffman, Emily Weiss, Corynn McMurray, Sharon Stewart, Sheila Gatlin, Tawn Miller, Aaron Phillips, Angela Martin, Rob Stephenson, Denine Torr, Colby Swann, Brian Berry, Carole Evans, Lisa Buckley, Aaron Williams, Brian Davis, Jackson Routh, Jim Sullivan, Jeff Owen, Chris Smith and the entire team at store #150, including Sam Patterson, Jane Acosta, Tina Russell, Raquel Amado and Louise Ashworth.

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