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Syllabus

Bachelor of Journalism & Mass-Communication (BJMC) : One Year Course Paper I Paper II Paper III Paper IV Paper V Paper VI MASS COMMUNICATION: PRINCIPLES AND MEDIA DEVELOPMENT ALTERNATIVE MEDIA OF MASS COMMUNATION REPORTING AND EDITING WRITING SKILLS AND TRANSLATION DEVELOPMENT COMMUNICATION AND COMMUNICATION/ MEDIA RESEARCH PRACTICAL WORK

Master of Journalism & Mass-Communication (MJMC) : One Year Course Paper I Paper II Paper III Paper IV Paper V MEDIA LAW AND ETHICS ELECTRONIC MEDIA AND COMPUTER APPLICATION ADVERTISEMENT, PUBLIC RELATION AND MEDIA MANAGEMENT DISSERTATION PRACTICAL WORK

BACHELOR OF JOURNALISM & MASS COMMUNICATION Syllabus PAPER -I MASS COMMUNICATION: PRINCIPLES AND MEDIA DEVELOPMENT UNIT - I

· · · · · Principles of Mass Communication - Human Contact, Nature of Communication, Functions, Inter-personal mass communication Models of Communication - SMR, Shannon and Weaver, Lasvel, Osgood, Frank Dance, W. Schramn, Goerbner, Newcomp, Communication and Socialization. Spectator, Listener, Reader - Characteristics and kinds Problem of Monopoly & Media - Cross media ownership, Pattern of ownership and moral aspects. Liberty of Speech and expression - Right to Information, Social responsibility of media, Informative entertainment.

30

UNIT -II

· · · · Printing development and Publication. Development of language as communication media Invention of printing and paper Initial Publication and communication methods (Systems) in Europe and America. Photo type setting with computer aid Desktop publication, Proof reading, Copy editing, Design and Layout Book Production, Book editing Book designing, outline, decoration Reading habits and reading development Copy rights, Copy type and Piracy.

20

· · · · · · · · · · · · · · ·

UNIT - III

Newspaper and magazines in 19th century. Role of Press in initial stage of Indian Press Establishment and progress of Newspaper published in Indian languages. Indian Newspaper and National Freedom Movement Development of Gujrati Journalism Mahatma Gandhi's Journalism English language journalism in India Great Journalists in Indian and Gujrati Journalism Role of Press towards Political, Social and Economic problems before Independence

20

UNIT - IV

· · · · · · · · Journalism after Independence Press and Economic, Social and Political Problems Reservation Policy and Dalit movement Green revolution Land Reforms Nationalization Privatization Globalization

20

PAPER -II ALTERNATIVE MEDIA OF MASS COMMUNATION UNIT - I : Radio

· · · · · Development of Radio as a medium of Mass communication History of Radio in India Role of Radio during II world War All India Radio, Commercial Broadcasting F.M. Radio, Role of Private and Public Sector

15

UNIT - II : Television

· · · Development of Doordarshan as a medium of Mass communication Historic Role of Television in India Settelite and Cable television in India

15

UNIT - III : Film- Cinema

· · · · · · Film (Movie) as a medium of Mass communication History of Indian Film Industry Silent Movie, Talky Indian Cinema after independence, Art/ Parallel Cinema Commercial Film, Documentary Film Problems of Indian Cinema

15

UNIT - IV : Folk Media

· · Traditional Media in India Regional Diversity, Nature, Characteristics, Utility, Future

15

UNIT - V : Development of New Media

· · · · · · · Development of New Media - Convergence of different mode of Media Communication technology and Information Technology, Similarity and differences, Electronic digital communication C-DOT, Pager, Cellular Phone Optical Fiber : Cable, Formation, Uses, benefits. Internet : LAN, WAN, MAN, E-mail, Web, Ownership and Management ISP, WAP, ISDN Protocol of Internet : SLIP, CSLIP, TCP/IP/PPP Browser, Bookmark, searching, video conference, Tele Conference, Ecommerce, M-commerce, Publicity, Advertisement, website Web Page Making, bring in to server, Publishing Cyber Journalism, News website, online publication, management, Problems of Information security, Social, Political and Moral Problems

40

PAPER -III

REPORTING AND EDITING 20

UNIT - I : Reporting

· · · · News, definition, objects-elements, values, sources Lead writing, types Crime, Atmosphere, City life, Accident, Court, Election, Riot, Quarrels, War, Conflicts, different type of reporting Interview, kinds, objects, tricks, investigation- research oriented reporting objects, sources and methods

UNIT - II : Column Writing

· · Development, Criticism, Feature writing News Analysis, Diplomatic Reporting

15

UNIT - III : Special Reporting

· · Scoops, Exclusive, Specialized reporting Science, Sports, Economic and Commerce, Development, Gender

15

UNIT - IV : Special Reporting

· Editing, meaning, objects, symbols, means, lead, proof reading

10 15 15

UNIT - V :

· News desk, Editorial division, news flow, copy management

UNIT - VI :

· Titles : tricks, Skills, objects, kinds, dummy page, Page make-up, Lay out, Photo editing

UNIT - VII :

· Magazine Editing : Lay out, Graphics

10

PAPER -IV

WRITING SKILLS AND TRANSLATION 30

UNIT - I : Language Skills

· · Idioms and phrases, Rules of spelling, Punctuation marks Writing skill, Subject, Introduction, Observation, Evaluation, Sum-up

UNIT - II : Translation

· Art, meaning

10 40

UNIT - III :

· · · · English - Gujrati English- English Translation, Re-writing, brief writing Comprehension

UNIT - IV :

· · · Hindi - Gujrati Hindi - Hindi Translation, re-writing, brief editing

20

PAPER -V

DEVELOPMENT COMMUNICATION AND COMMUNICATION/ MEDIA RESEARCH 10

UNIT - I : Development

· Meaning, Process, Principles, approaches, problems, Development problems, Characteristics of developing Society

UNIT - II : Strategies of Development Communication

· · ·

20

Developmental Communication Policy, Democratic decentralization, Panchayat Raj, village, block, regional, state, national level planning Agricultural communication and rural development Agricultural : Extension work

UNIT - III

· Development oriented and rural development agency - Administration

20 20

UNIT - IV : Communication / Media research

· · · · Definition, Research and communication, opportunities of communication research, basic and practical research Units of research design Practical, Quasi Practical, Minimum standards, Bench mark, Longitudinal, Panel study, Co-relation, design methods. Delfi techniques

UNIT - V : Communication / Media Research Methods

· Census Survey, observation, clinic, case studies, Telephonic survey, On line survey, Random methods, representative samples, sample error, distribution of results/ findings

20

UNIT - VI :

· Feed back, feed forward, media habits, public opinion, pre poll survey, exit poll

10

PAPER -VI UNIT - VI :

·

PRACTICAL WORK

100

· · · ·

Feature writing, Interview, Investigative work, Court, Crime, Quarrels, Conflicts, Accident, Mega event, Social, Cultural, Political, Eventual, Sports, Commerce reporting News selection, Title selection, Editorial, Short Article, Editor's note Ten Assignments Photography Computer Practical, e-mail, searching.

BACHELOR OF JOURNALISM & MASS COMMUNICATION Syllabus

PAPER ONE: Broadcasting Law 1

BROADCASTING - LAW AND MORALITY OF MEDIA

Indian Constitution : Fundamental rights - Freedom and limitation of language and expression. Guiding principles for state's policies. Provisions for emergency and its impact on the society. Provisions of amendments in constitution, provisions of legal procedure. Parliamentary important rights and media, center, states, election commission and its mechanism. Main Newspaper Law : History of newspaper law in India, Law of contempt of court of 1971, criminal and civil law of defamation. riots and violation, Rights to information or official personal law, book registration act of 1963, Law of 1955 for employees of newspaper & journalist. Law of Trademark patent, Law of rights, Cinematography act of 1953, act of Prasar Bharti, agreement of WTO Information Technology, conversions legislation, Cyber law, Cable Television act, Broadcasting media, Litigation of public interest.

2

3

Morality of Media : Problems of media's morality, confidential rights of reply or clarification, articles about religious and sects, sensitive articles and yellow journalism, prejudice, gossips, problems with the morality and ownership of printing media, Press and media councils, Press Council of India and guidance to the press. Press Council, Press Commission. National and International organization & its guidance to the press audience to the radio, television, advertisement and P.R.O. Freedom of media and its responsibility.

PAPER TWO : 1

ELECTRONIC MEDIA AND COMPUTER APPLICATION

Radio Journalism and programme production : Process of radio programme production, types of microphones and features of sound recording and its uses skills of field recording, production of radio features, documentary production for radio, live studio serials (with various sources for radio, live studio broadcasting) News production. Connectivity of the news field, radio programme, news reel in the studio and production of programmes of current affairs, types of radio programme, production of important programmes such as interview, studio discussion, phone in programme. Script for radio, script for regular spoken language, script for radio advertisement, news writing with audio & visual images, radio script editing format of radio copy, editing of agency and reporter copy, co-ordination of programme, title making, script for broadcasting. Radio reporting : Field reporting, reporting of specialized form, analytical reporting, art of conducting an interview, presentation, format of radio reporting, major news and radio commentary, voice culture training, effective use of sound and voice, Pronunciation, lucidity tone, online interview technique, skills of conducting programmes of radio discussion.

2

Television Journalism & Production : Broadcasting a scene still photography, communication through video, shooting through video camera, installation of camera, movement of camera and its balance on the stage. Basic features of T.V. production, managing lights and focus on the field, use of reflector, light management in the studio, management of three tire light, light and fast focus management, studio set-up and make-up Art of video editing : Editing and vision mixing role editing, digital effects, editing after productions, planning a field shooting and editing, planning of studio programme, format of T.V. programmes and direction, studio interview, planning of debate show with the participation of audience, documentary film production and video production at company level. Script writing for television : Still & feature film, vision and reference, script writing for still photograph and video clippings of news, preparation of script in the language of production, script for research & analysis programmes, script for production, television reporting, investigation for news reporting, Interview technique, economical report, investigation report, sports report, interesting stories, planning edited news, production and editing, anchoring a television programme, techniques of a mouth piece, production of voice and its lucidity, stress and tone of voice, body language and facing a camera, use of tele prompter in live studio and cross fire anchoring in debates.

PAPER THREE : ADVERTISEMENT, PUBLIC RELATION AND MEDIA MANAGEMENT

UNIT I Advertisement Origin of advertisement and its development, definition of advertisement, analysis and socio-economic effects Management of advertising agency, several departments such as accounts, planning, creating human resource, media management. Laws regarding advertisement, apex bodies for advertisement users attitude, behavior, culture, group. Hypothecation, life style, brand management, definition, development contents, image. Canvassing campaign, creative, hypothecation, graphics and design. UNIT II Public Relation Origin, development, definitions concerned sub branches, canvassing, robbing contacts. Laws regarding publications and code of conduct, attack on copy right and defamation. Management sub branches : human resources, currency market, law. Instruments of public contacts - Inter personal, mass media, selected multinational ventures, private venture, public venture and joint venture. Script for public contacts - House journals, Bulletin, boards, suggestion boxes, video magazines, press notes, responses. Strategic corporate communication for public contacts. Media relations, press conference, meeting, visits, responses. UNIT III Media Management Broadcasting media as an enterprise and profession Ownership of mass media, one man, partnership, private, limited, public limited, trust, co-operative, religious institutes, franchise. Formation of Institute, activities, serialization, general management, sales marketing, expansion, rate decision, advertisement- managing employees for sales, apex bodies DAVP, INS, ABC, editorial employees, changing role of concerned employees, editorial response system. Economical management of print and electronic media planning budget, management, legal - economical factors, budget, capital expenses, production cost, business strategy, advertisement - sales- competition, planning, activities, deciding production time, planning public contacts, quality control, relation of employee-employer, owner-customer relations and services, brand promotion, market survey techniques. Human resource development for media. Foreign equity in Indian media. Formation of Indian newspaper management and press commission. PAPER FOUR : DISSERTATION PAPER FIVE : PRACTICAL

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