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Media data 2008 lifestyle Magazine fOr affluent, intelligent and busy wOMen

Real Simple Japan

Real Simple Japan (RSJ) is the first overseas edition of the popular U.S. women's magazine Real Simple. Targeting Japanese women who are searching for ways to balance their own needs, family, and career and demand fulfillment in everything, from beauty and style to food and health, RSJ is capturing readers' imagination with its simple yet exquisite suggestions.

subscriber PrOfile

Average age: 38 Percentage who work: 62.8% Percentage with annual household income of more than 10 million yen: 33.3% Percentage who are married: 67.6% Percentage who have children: 44.8% Percentage of university graduates: 27.3%

From the reader profile survey conducted inOthers 2.1 march 2007

Media Outline circulation 106,805 (Japan ABC, Jan.­Dec. 2006) First published October 2005 Frequency Monthly size Modified A4 (228 x 276 mm) printing Four-color offset lithography sales method Sold at bookstores and convenience stores and through annual subscription

Read only articles/ advertising of interest

Read most advertising of interest articles/advertising 6.6

6.6 level Of interest in articles/ Others 2.1 Read only articles/ Read all advertising (%) advertising of interest articles/ 6.6 Others 2.1 advertising Read only articles/ 54.7 36.6 articles/

Read all advertising Read Read most all articles/ 36.6 articles/advertising highly interested advertising in both articles

54.7 Read most 36.6 articles/advertising 54.7

and ads

actiOns after reading the Magazine Actually bought (used) 12.1 the(%, MultiPle answers) product

Went to the store Actually bought (used) 12.7 and looked for the product product the Looked up the product Went to Actually bought (used)etc. the store 12.1 on the website,for the product and looked the product

Looked Went to the storeup the product 12.7 on the and looked for the product website, etc. Looked up the product incorporate on the website, etc.

12.1 12.7

52.5

52.5

information into their lives 52.5

Online Presence http://realsimple.nikkeibp.co.jp/

areas Of interest (%, MultiPle answers)

Clothing/fashion Food/recipes Clothing/fashion Homes/interiors Food/recipes Clothing/fashion Beauty/cosmetics Homes/interiors Food/recipes Cookware/kitchen utensils Beauty/cosmetics Homes/interiors

73.5 69.8

73.5

Know how to enrich Cookware/kitchen utensils Beauty/cosmetics

their daily lives 58.4

63.8

69.5 69.8 73.5 63.8 69.5 69.8 58.4 63.8 69.5

From the reader profile survey conducted in February 2006 Cookware/kitchen utensils 58.4

lifestyle Magazine fOr affluent, intelligent and busy wOMen

Real Simple Japan

SIzE UNIT Back cover Inside front cover spread Premium position DPS Premium position single page Page facing table of contents Inside back cover Four-color 1 page Four-color horiz. 1/2 page Four-color vert. 1/3 page 1X 2,400 3,700 3,520 1,760 1,760 1,600 1,600 1,040 720 3X 2,304 3,552 3,379 1,689 1,689 1,536 1,536 998 691 6X 2,256 3,478 3,308 1,654 1,654 1,504 1,504 977 676

Media data 2008

2008 Advertising Rates (Units = Thousand Yen)

9X 2,184 3,367 3,203 1,601 1,601 1,456 1,456 946 655 12X 2,112 3,256 3,097 1,548 1,548 1,408 1,408 915 633 18X 2,040 3,145 2,992 1,496 1,496 1,360 1,360 884 612

Nikkei Business Publications, Inc. Tokyo Yuko Tanaka International Advertising Sales 1-17-3, Shirokane, Minato-ku Tokyo 108-8646, Japan Tel: 81-3-6811-8311 Fax: 81-3-5421-9804 E-mail: [email protected] Homepage: http://www.nikkeibp.com Nikkei Business Publications America, Inc. New York Naoya Nakamura, Executive Vice President Rodric Leerling, Media Director 655 Third Avenue, Suite 2905 New York, NY 10017, U.S.A. Tel: 1-212-867-3414 Fax: 1-212-867-3278 E-mail: [email protected] Silicon Valley Hiroyuki Itani, Vice President, Sales Yuki Matsuoka, Advertising Sales Manager 5201 Great America Parkway, Suite 526 Santa Clara, CA 95054, U.S.A. Tel: 1-408-327-1100 Fax: 1-408-327-1139 E-mail: [email protected] E-mail: [email protected] Nikkei Business Publications Asia Ltd Hong Kong (Head Office) Koji Onishi, Sales Director Handy Chau, Business Director Winco Lau, Sales Manager Room No.1701A, 17/F, Stanhope House, 734 King's Road, Quarry Bay, Hong Kong Tel: 852-2575-8301 Fax: 852-2574-8175 E-mail: [email protected] E-mail: [email protected] E-mail: [email protected] Homepage: http://www.nikkeibp.com.hk Singapore Philip S.S. Lim, Regional Sales Manager Entrepreneur Centre, 50 Tagore Lane #04-10H, Singapore 787494 Tel: 65-6552-7388 E-mail: [email protected] Taipei Jiro Ikai, Sales Manager 6F-7, No.150 Roosevelt Rd. Section 2 Taipei 100, Taiwan Tel: 886-2-2369-0196 Fax: 886-2-2369-0197 E-mail: [email protected] Nikkei Business Publications Europe Ltd. London Matt Findel-Hawkins, Sales Director Alison Wood, Sales Manager István Dániel Moravánszky, International Sales Executive Temple Bar House, 23-28 Fleet Street London, EC4Y 1AA, U.K. Tel: 44-20-7936-2855 Fax: 44-20-7583-6637 E-mail: [email protected] E-mail: [email protected]

Space Units

Millimeters (W x H) Millimeters (W x H)

Back cover Double-page spread

218 x 260 456 x 276*

Full page Horizontal 1/2 page Vertical 1/3 page

228 x 276* 228 x 138* 80 x 276*

*Ad material should be made in 234 x 282 mm or 462 x 282 mm size to avoid white lines at edges. Important elements, such as text, logotypes, symbol marks, and illustrations, that must not be trimmed should be within 10 mm of all register marks.

Schedule

Issue Delivery date Order deadline Material deadline for digital format Issue Delivery date Order deadline Material deadline for digital format

Feb. 2008 Mar. Apr. May Jun. Jul. Aug.

Dec. 20 Jan. 19 Feb. 20 Mar. 19 Apr. 19 May 20 Jun. 20

Nov. 14 Dec. 5 Jan. 15 Feb. 1 Mar. 14 Apr. 9 May 16

Nov. 28 Dec. 18 Jan. 28 Feb. 15 Mar. 28 Apr. 22 May 29

Sep. Oct. Nov. Dec. Jan. 2009 Feb. Mar.

Jul. 19 Aug. 20 Sep. 20 Oct. 20 Nov. 20 Dec. 20 Jan. 20

Jun. 16 Jul. 11 Aug. 12 Sep. 3 Oct. 15 Nov. 14 Dec. 4

Jun. 27 Jul. 25 Aug. 28 Sep. 16 Oct. 28 Nov. 28 Dec. 17

Specifications

Material Requirements - Software application: Quark XPress, Illustrator, Photoshop (Macintosh Japanese version only) - Delivery: Via FTP or in CD-ROM, CD-R, MO - Must be sent with a color proof and completed checksheet, which can be downloaded from http://www.nikkeibp.com/adinfo/specs/ - All Japanese fonts except for those specified in the checksheet must be outlined. Translation If you wish to translate your ad material into Japanese, please consult your nearest sales representative or any Nikkei BP office for our translation service. Proofs Advertising proofs are not provided for approval.

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