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Clichés: Worn-out but overused phrases and statements. Clichés sound

familiar and comfortable and certain. People use them in moments of intellectual uncertainty. The cliché, in turn, does not help thinking; it stops thinking, which often feels good, placating, pacifying. A cliché is a substitute for thinking--and an absolute barrier to invention. For us, clichés are the enemy. Take note of the following. Beware of them...and their legions: Broaden our horizons. Follow your dreams. Children are the future. I believe in my heart that... Discover who you are as a person Everyone is different. Everyone is entitled to his or her own opinion. You don't know what you've got until it's gone. What goes around comes around. Whatever will be will be. Anything on a greeting card...

Cliché phrases...smaller, lurking, impediments to invention: The real world Hard work Family values The good life Living the dream Water under the bridge Fighting the good fight Quality of life

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