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WHAT IS NUVO?

Youthful. Active. Open-minded.

Thanks to NUVO's unique position in the Indianapolis market, nearly 250,000 readers regularly turn to NUVO's website, weekly paper and seasonal CityGuides for news and information on what's happening in Indy. · Unparalleled coverage of local music and the arts, along with comprehensive local event listings and dining information, gives NUVO readers an indispensable tool for making entertainment decisions. · With hard-hitting news coverage of the important local issues that impact our readers' lives, readers trust NUVO to keep them informed and updated -- and they have now for 20 years. · Readers turn to NUVO to take action now -- where to go, what to do and how to spend their money.

DISTRIBUTION & ReaDeRShIp

Unduplicated Reach . . . . . . . . . . . 250,000 Print Readership . . . . . . . . . . . . . . 179,000 Online Unique Visitors . . . . . . . . . 100,000

Just in time for weekend planning, NUVO hits the streets of Indy every Wednesday -- 40,000 papers are delivered each week to over 1,200 locations including: · Museums · Restaurants · Coffee Shops · College Campuses 40% · Art Galleries

35% 30% 40% 25% 35% 20% 30% 15% 25% 10% 20% 5% 15% 0 10% 5% 0

· CD Stores · Book Stores · Bars & Clubs · Movie Theaters · Street-side boxes and more!

50% Male

50% Female

50% Female

50% Male

18-34 years old 18-34 years old

35-49 years old 35-49 years old

80 70

40% 35% 30% 25% 20% 15% 10% 5%

Age Group

20% 15% 10% 5% 0

Education

46% 54% 40% Married Single 35% 46% 30% 54% Married Single 25%

50% Male

50% Female

18-34 years old

35-49 years old

60 80 50 70 40 60 30 50 20 40 10 30 0 20 College 10 Educated 0

College Advanced Degree Graduate

College Advanced Degree Graduate

0

Marital Status

80% 35%

40%

College Educated

18-34 years old

Gender

80

50% 50% 50Female Male 40

60 30 20 10 0

Income

70

46% 54% Married Single

College Educated

College Advanced Degree Graduate

70% 30% 80% 60% 25% 70% 50% 20% 60% 40% 15% 50% 30% 10% 40% 20% 30% 5% 10% 20% 0 0 10% 0

80 70 60 50 40 30 20

18-34 $50k+ $35k+ old $35k+ years

$50k+

35-49 $75k+ 10 years old 0 $75k+

80% 70% 60% 50%

Source: Print Demographics- Media Audit, June-July 2010 Online Statistics- Google Analytics, Sept.-Oct. 2010

College Educated

Colleg Gradua

80 70 60 80% 70%

46% Married

40% 30%

54%

EFFICIENCY IN ADVERTISING:

With all of the changes going on in local media, NUVO has the highest readership numbers ever in the 20 years we have been in existence--and and we are growing! We have noticed that this is important in an age where our readers are using iPods, DVRs, Tivo and other alternative means to get the info they want. Radio, TV, and the daily and Sunday newspapers are not cutting it anymore. Print and digital advertising with NUVO will connect you to that hard-to-reach audience.

NUVO Reaches 179,000+ Readers Every Month

NUVO Indianapolis Woman Indianapolis Business Journal AutoTrader Indy's Child Indianapolis Dine Magazine InTake/Indy.com/Metromix

0 50000 100000 150000 200000

34,000 NUVO Readers Do Not Watch Television Weekly

NUVO Indianapolis Woman InTake/Indy.com/Metromix Indianapolis Business Journal AutoTrader Indy's Child Indianapolis Dine Magazine Indianapolis Recorder 0 5000 10000 15000 20000 25000 30000 35000

65,000 NUVO Readers Do Not Listen to the Radio Weekly

NUVO Indianapolis Woman Indianapolis Business Journal AutoTrader The Indianapolis Recorder Indianapolis Dine Magazine Indy's Child InTake/Indy.com/Metromix 0 10000 20000 30000 40000 50000 60000 70000 80000

78,000 NUVO Readers Do Not Read the Sunday Newspaper

NUVO Indianapolis Business Journal AutoTrader InTake/Indy.com/Metromix Indy's Child Indianapolis Woman The Indianapolis Recorder Indianapolis Dine Magazine 0 10000 20000 30000 40000 50000 60000 70000 80000

121,000 NUVO Readers Do Not Read the Daily Newspaper

NUVO AutoTrader Indianapolis Business Journal Indianapolis Woman InTake/Indy.com/Metromix Indy's Child The Indianapolis Recorder Indianapolis Dine Magazine 0 30000 60000 90000 120000 150000

*Source: The Media Audit, June-July 2010

DISPLAY ADS

When you think print advertising, chances are you think of display ads. With captivating graphics and eye-catching layouts, display advertising allows you to make your pitch dynamically and visually. If you do not have access to design, every NUVO ad comes with free ad design from NUVO's award-winning professional designers. However, you are eligible for a discount for any camera ready art (see below).

DISPLAY AD SIZES

Simple. Modular. Effective.

1/8 H 1/4 Strip 1/4 H Full 3/4 V

1/2 H

2010 Display Rates

Full 3/4 1/2 3/8 1/3 1/4 1/6 1/8 1/16 1x $2790 2093 1395 1046 930 698 465 349 174 3x 2511 1883 1256 942 837 628 419 314 157 6x 2232 1674 1116 837 744 558 372 279 140 12x 1953 1590 977 795 651 530 326 265 122 26x 1674 1256 837 628 558 419 279 209 105 52x 1395 1046 698 523 465 349 233 174 87

1/8 V

1/16 V

1/6

3/8V 1/2 V

3/4 H

1/3

1/4 R

Color

Help your ad stand out with color printing. 1/2 to Full 1/4 to 3/8 1/16 to 1/6 4-Color $200 $100 $50 Spot $100 $50 $25

Premium Positioning

Guaranteed, premium positioning of your ad is available for a 10% surcharge. $15 minimum.

Discounts

A 15% discount is available for camera-ready art. An additional 7.5% discount is available to non-profit organizations.

Full Page..............................................10.375" x 11.625" 3/4 Horizontal ......................................10.375" x 8.6875" 3/4 Vertical ..........................................7.75" x 11.625" 1/2 Horizontal ......................................10.375" x 5.75" 1/2 Vertical ..........................................5.125" x 11.625" 3/8 Horizontal ......................................7.75" x 5.75" 3/8 Vertical ..........................................5.125" x 8.6875" 1/3 Regular ..........................................5.125" x 7.7" 1/4 Regular ..........................................5.125" x 5.75" 1/4 Horizontal ......................................10.375" x 2.8125" 1/4 Strip ..............................................2.5" x 11.625" 1/6 Box ................................................5.125" x 3.8" 1/8 Horizontal ......................................5.125" x 2.8125" 1/8 Vertical ..........................................2.5" x 5.75" 1/16 Horizontal ....................................5.125" x 1.33" 1/16 Vertical ........................................2.5" x 2.8125"

Deadlines

All display ads must be reserved no later than 10:00 AM on the Friday before publication. Camera-ready ads must be submitted no later than EOB on the Friday before publication.

Leaderboard 728x90 $100/week 10,000 impressions

Pencil Bar 930x30 Exclusive Position $400/week 50,000 impressions

NUVO.NET RATES

The all new NUVO.net gives our readers daily info on what to do in Indy through event listings, blogs, photos, video, contests and more. With many more options and state-of-the-art SEO, we can deliver customized packages to an ever-growing number of people. And with our latest ad-serving technology, we can offer improved tracking which means improved return on investment. Over 100,000 Indy residents turn to NUVO.net every month to find out where to live, work, shop, and play. Make sure they know their options!

Wide Skyscraper 160x600 $50/week 5,000 impressions

Rectangle 180x150 $40/week 5,000 impressions

Full Banner 468x60 $75/week 10,000 impressions

Extras

Average monthly stats

Monthly Unique Visitors...100,000 Monthly Pageviews....475,000 Monthly Ad Impressions.....1.3 Million 89% 18-54 years of age 85% attended college 71% log on at work

Google Analytics Dec 2010-Jan 2011 NAA/MORI Research Study

Flash.......................................................$5/week Targeted .......................................$15/week Newsletter Sponsorship ...........$200/week Search Sponsor (microbar) ...........$100/week Custom Sponsorship ...... See AE for quote

Print Classifieds

When readers seek out cars, jobs and places to live, they turn to classified advertising. And when they're looking for Indy's hottest cars, coolest jobs and best places to live, they turn to NUVO classifieds. Best of all, NUVO's classified rates are some of the most affordable in town -- about 80% less of the cost of classified ads in that other paper.

Online Classifieds

To deliver even more value to your classified advertising, NUVO has partnered with Backpage.com -- the Craigslist of the alternative weekly world! Now, not only will your print ad be posted online at no additional cost, but your ad will also be available on a national network of over 90 cities featuring state-of-the-art search engine optimization technology. Best of all, because Backpage.com is updated every hour, 24/7 your ads can start getting response right away -- without having to wait for the paper to publish. What's more, for those looking to rise to the top of the online classified pack, Backpage.com enables us to upgrade your online ad to a variety of premium advertising positions -- ask your NUVO rep for more info.

Box Ads

With a box ad, you control the space -- add a picture or logo at no additional cost!

$30/inch

Color

Add color to your box ad for $5/inch.

Line Ads

Sold by the word, line ads are our most economical ad type -- just pick the options that are right for you and your message.

$1/word

$13 minimum

Upgrades

Color ................................... $5/inch Dingbat..............................$10 each Logo ..................................$15 each

Classified line ad deadline is 4:30 PM on the Monday prior to publication. Classified box ad deadline is 5:00 PM on the Friday prior to publication. Minimum upgrade charge equivalent to one inch. Prepayment required for all ads under $100. For ads over $100, you may be billed at the discretion of NUVO's credit department.

Average Monthly Stats

Visits.....................................................................205,000 Page Views ................... ....................................4.95 million

NUVO.NET classified traffic only. Source: Google Analytics Sept.-Oct. 2010

NUVO CITYGUIDES

No one knows Indianapolis like NUVO. That's why our CityGuides Series is the definitive word on where to eat, where to play, where to shop and more. NUVO CityGuides are available for free as a supplement to NUVO during the week of their publication. In addition, an extra 10% is printed to be distributed by the NUVO Street Team throughout the year at local events, hotels, visitors bureaus and more. This means increased exposure for your business.

Annual Manual 2011 Nightlife 2011

Ad Close- 1/14 Materials Due- 1/21 Publication Date- 2/2 Ad Close- 2/18 Materials Due- 2/25 Publication Date- 3/9

Green 2011

Ad Close- 4/1 Materials Due- 4/8 Publication Date- 4/20

Summer 2011

Best of Indy 2011

Ad Close- 7/8 Materials Due- 7/15 Publication Date- 7/27

Arts 2011

Ad Close- 5/6 Materials Due- 5/13 Publication Date- 5/25

Ad Close- 8/19 Materials Due- 8/25 Publication Date- 9/7

Dining 2011

Ad Close- 9/23 Materials Due- 9/30 Publication Date- 10/12

Shopping 2011

Annual Manual 2012

Ad Close- 1/13 Materials Due- 1/20 Publication Date- 2/1

Ad Close- 11/4 Materials Due- 11/11 Publication Date- 11/23

All CityGuide ads include: · FREE professional design · FREE full-color printing

Other special publications and supplements available. Ask your Account Executive for details.

CITYGUIDES

RATES + SPECS

Our CityGuides are meant to be a reference to our readers that they can turn to for information all year long. Because of their shelf life, NUVO's CityGuides are magazine style. And with our strive to be as green as possible, our CityGuides are made with 100% recycled newspaper.

Ad Sizes

Below are all the specs and sizes used in our CityGuides:

Full (cover) .........8.75" x 11.5" (.75" bleed) Full .......................................... 7.25" x 10" 3/4 vertical................................ 5.4" x 10" 3/4 horizontal ....................... 7.25" x 7.46" 1/2 vertical............................... 3.56" x 10" 1/2 horizontal ....................... 7.25" x 4.93" 3/8 vertical............................ 3.56" x 7.46" 3/8 horizontal ......................... 5.4" x 4.93" 1/3 regular .......................... 3.56" x 6.625" 1/4 regular ............................ 3.56" x 4.93" 1/4 horizontal ......................... 7.25" x 2.4" 1/4 vertical............................... 1.71" x 10" 1/6 box ................................. 3.56" x 3.25" 1/8 vertical............................ 1.71" x 4.93" 1/8 horizontal ......................... 3.56" x 2.4" Please contact your account executive if you have any questions about our CityGuides. Discounts

15% discount for recognized ad agencies or clients supplying camera-ready art Additional 7.5% discount for non-profit organizations

1x $3069 $2790 $2093 $1395 $1046 $930 $698 $465 $349

4x $2609 $2372 $1953 $1209 $907 $806 $605 $403 $302

7x $2264 $2057 $1660 $1651 $830 $728 $533 $364 $276

Color Size 4-color spot 1/2 to Full $200 $100 1/4 to 3/8 $100 $50 1/16 to 1/6 $50 $25

HoTlINE

It's baaack! (Not that it went anywhere)

Each week, NUVO's back page is home to Hotline -- Indy's most eclectic and entertaining bulletin board. Not only is Hotline one of our most-read pages but because it's right on the back, Hotline ads are hard to miss!

INSERTS

Got flyers, menus or coupons you want to get in our readers' hands? Insert `em in NUVO! Not only are inserts hard to ignore but they're also cost-effective -- NUVO can carry your pre-printed insert for less than direct mail ... or that other paper. With inserts, you can blanket the city with your flyers or send targeted messages to specific geographic areas.

Line Ads

Hotline liners are cheap and easy -- and they work! 6 pt .................... $15 per line: 69 characters 8 pt .................... $18 per line: 42 characters 10 pt .................. $21 per line: 38 characters 12 pt .................. $24 per line: 33 characters 14 pt .................. $27 per line: 28 characters 18 pt .................. $30 per line: 24 characters

Insert Rates

5,000 - 10,000 inserts ........... $60/thousand 10,001 - 46,000 inserts ......... $40/thousand

Above rates are for inserts eight pages or less. Inserts over eight pages must be quoted. A page is defined as one side of one sheet. A sample insert must be supplied. Additional delivery fee may be required.

Line Ad Upgrades

Bold ........ $1 per word / $5 per line Italics ...... $1 per word / $5 per line CAPS ...... $1 per word / $5 per line Color ...... $3 per word / $10 per line

PRINTINg

Don't have pre-printed print flyers? Or looking to trim the cost of your commercial printing jobs? Good news: NUVO can help you print for less. 52x 440 220 110 Thanks to our position as a high-volume buyer of commercial printing, we are able to secure heavily-discounted rates for large-quantity jobs like flyers, circulars, coupon sheets -- even custom newspaper or magazine-style publications and programs ... all for about 25% less than most commercial printers will charge you.

Display Ads

Hotline display ads offer big bang for little buck. 1x 1/4 $880 1/8 440 1/16 220 3x 792 396 198 6x 12x 26x 704 616 528 352 308 264 176 154 132

Display Ad Upgrades

Spot Color Full Color Guaranteed Positioning 1/16 $25 $50 $20 1/8 or 1/4 $50 $100 $20

Printing Rates

Call for a free custom quote

Prepayment required for all ads under $100. For ads over $100, you may be billed at the discretion of NUVO's credit department. Hotline display ad deadline is 5:00 PM on the Friday prior to publication. Hotline line ad deadline is 4:30 PM on the Monday prior to publication.

NUVO Street team

When planning a night out with friends, a date, or their next personal adventure, Indy's ACTIVE crowd turns to NUVO. Cue the NUVO Street Team -- a team of individuals who attend events in Indy, take video and photos, blog, distribute flyers and posters for future events, and keep our readers informed through our website and newsletter. The Street Team targets those members of our audience that are looking to get out and about -- so if that is who you want to target, there are ways that you can get your word out through the NUVO Street Team:

ONLINE:

Promotional Button ...........................$1500/month

A button will appear on every page of nuvo.net that will display your logo and info and will link directly to your website.

Re-skin ..................................... see AE for custom quote

The background of all Street Team pages will be covered in the design of your company's choice.

Newsletter Leaderboard Ad ...................... $200/wk

An ad for your company will be displayed on the top of the Street Team Newsletter, sent out weekly to subscribers.

Newsletter Embedded Ad ......................... $300/wk

You will be able to provide 3-4 sentences and a linkable image to be displayed as an embedded ad in the Street Team Newsletter.

SERVICES:

Distribution ................................ See AE for Custom Quote

NUVO Street Teamers will distribute your materials (flyers, posters, bags, etc.) to our list of distribution spots around the Indy metro area.

Video/Photography Services ... See AE for Custom Quote

NUVO Street Teamers will take photos or video for your business/event for you to purchase.

Additional Promotional Services ...See AE for Custom Quote

My Old Kentucky Blog

The NUVO street team has helped take the My Old Kentucky Blog Concert Series to a new level of exposure and involvement I never dreamed possible. Their hard work and dedication to improving the awareness of our events, and their appreciation of the local music scene, has made me incredibly proud that we partner with them. -- Craig "Dodge" Lile, My Old Kentucky Blog

Broadway Across America

We were so pleased at the outcome of the AVENUE Q bags distributed by the NUVO Street Team! NUVO produced and handed them out for September events, such as Penrod, and people carried around these bags all day. We definitely branded the show with them, as they were very noticeable and fun. I would definitely do the same thing for another show....great work, NUVO!! -- Kimberly Yerby, Broadway Across America, Indianapolis

testimonials

NUVO rocks -- but don't take our word for it. Check out what these satisfied clients have to say:

Live Nation

If I want to reach the passionate music listener and consistent concert-goer, NUVO is where I advertise. From small club shows to the biggest names, NUVO delivers the audience. -- Susan Kreiner, Marketing Director

Arts Council of Indianapolis

Our partnership with NUVO was a critical aspect of launching the BeIndypendent.org campaign. Without the support of NUVO we would not have reached the wide audience that we did which resulted in hundreds of hits to the new, previouslyunknown web site. -- Shannon M. Linker, Director of Artist Services

LuNA Music

In this digital age, NUVO is the only print media we love to use! Great readership, great return on investment, great value! -- Todd Robinson, Owner

Indiana Repertory Theater

For arts to thrive there needs to be a continuing cultivation of younger audiences. NUVO provides such a platform with it's loyal readership and a target audience highly inolved in the community. --Ryan Fields, Marketing Coordinator

Dorchester Properties

We are a small business with limited resources, NUVO is like having access to my own full-time marketing and advertising functions. From strategy, design and implementation, the support, value and most importantly results are tremendous. -- Andy Mears, Owner

Indianapolis Museum of Art

The IMA advertises in NUVO because it reaches Indy residents who want to know what is culturally going on in the city. NUVO consistently covers the arts. I view NUVO as Indy's weekly guide to arts & culture. If you want to reach people who care, support and attend the various local culture and arts venues/events in town, you need to be in NUVO. - Erica Marchetti, Marketing Manager

Ceramic Dreams

Advertising in NUVO has brought in a lot of great people, plus the staff is awesome to work with! -- Tanya Roberts, Owner

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