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Unit 23

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Unit 23: Planning an Enterprise Activity

QCF Level: Entry 3

Learning outcomes The Learner will:

Credit Value: 1

Guided learning hours: 10

Assessment criteria The Learner can:

P1.1 1 Know the key requirements of an enterprise activity

List suggestions of products or services to sell

List customers who might buy the product or P1.2 service

2

Know promotional methods for an enterprise activity Know the costs in producing the chosen product or service

P2

List ways of promoting a product or service List the costs involved in producing the product or service, including any start-up costs Use basic promotional methods to advertise the product or service

3

P3

P4.1 4 Know how to promote and sell the chosen product or service

P4.2 Identify skills needed to sell the product or service

EDEXCEL Entry Level Certificate in Workskills (Entry 3)

Unit 23: Planning an Enterprise Activity

Assessor: Date given: Date due: Assignment/Workbook LO1 LO2 LO3 LO4 P1.1 P2 P3 P4.1 P4.2 P1.2 Criteria being assessed:

Student Declaration: I confirm that the work presented for assessment is entirely my own. I have acknowledged resources/references where appropriate. Signed: Print name: Date submitted: Group:

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WorkSkills - Unit 23 Planning an Enterprise Activity

Introduction Successful enterprises are usually the result of a group of people having an idea and working well together to make it happen. That's why the two Workskills units `Working as a Team' and `Planning an Enterprise Activity' go well together. · In `Working as a Team' (Unit 13) you show that you know how to be a good team player. · In `Planning an Enterprise Activity' (Unit 23) you have to come up with ideas for a project and plan each stage of it. You will work as a team to plan an enterprise activity. So how will you judge if your team's enterprise activity is successful? In the TV series, `The Apprentice', the winning team is always the team who have made the most money. If enterprise activities are about making money, then a key question is what or who is the money for? For example, it could be: · to raise money for a charity · to buy equipment for a school/college · to make money for an individual or group of people Once you are clear about the purpose of your enterprise activity and have identified your customers, then you need to work out the cost and how to promote and sell it. For your enterprise to be successful, then careful planning of each stage is needed. This unit aims to guide you through this process.

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WorkSkills - Unit 23 Planning an Enterprise Activity

Purpose of Enterprise Activity (LO1) Your reasons for trying to make money are a key factor when planning your enterprise activity. Look at these examples: Example 1 A hairdressing company advertises a manicure for £10.00. In their publicity they clearly state that all their profits would go to the charity, Oxfam. Who might buy this service: People who like manicures People who are not bothered about manicures but support Oxfam People who like to do things to support charities Example 2 Students in a horticulture class make hanging baskets for £12 each to pay for their trip to Kew Gardens, London. Who might buy this service: People who love flowers in baskets Friends, family and tutors of the students People who like a good bargain Who gets the money made from an enterprise activity is the first thing to consider when planning your activity. It affects who might buy the product or service and how to promote it.

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Tick

Tick

What is the purpose of your enterprise? Discuss in your team/class the purpose of your enterprise activity. Answer the questions below. Purpose To raise money for a charity To raise money to buy something To raise money to share between the team Any others: Who or What

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WorkSkills - Unit 23 Planning an Enterprise Activity

Ideas for Enterprise Activity (LO1.1) Once you have decided on the purpose of the activity then you can have a group discussion about what your enterprise activity might be. Make a list of ideas in the first column. Ignore the cost, time and skills columns for the moment. Ideas for Enterprise Activity Costs Time Skills

Now go through your list of suggestions and consider the following: · Are there any costs involved? · How much time would you all need to give to the enterprise? · What skills do your team members need to have between them? Fill in the the cost, time and skills columns in the table above.

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Some ideas might be very attractive to your group but might be difficult to do because of cost or time or because the group does not feel it has the right skills.

Business Name Ideas Fame Changing Faces FaceOff In your group discuss how practical each idea seems to be. Quick Change Ch-ch b h Wardro-ce!anges Yes/ Consider these questions No ChangWarPlaces ing drobe! Do you have the time to do it? Dress to Kill a Costume Dram Is it affordable? r T ansformers Do you have the skills to do it? isguise Masters of D

Now decide as a group which idea is the best. Write about your decision below.

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WorkSkills - Unit 23 Planning an Enterprise Activity

Who might buy your product or service? (LO1.2) Now you have decided what you are going to do, make a list of all the people you can think of who might be interested in your product or service. Write your ideas here.

Discuss your list with your team and then add their suggestions.

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WorkSkills - Unit 23 Planning an Enterprise Activity

Promoting Your Idea (LO2) Now you have a list of possible customers, you can begin to think about ways of advertising your product or service. Below is a list of some popular advertising methods and space to include any of your own publicity ideas:

Leaflets Personal contact

Emails

Posters

Letters

Flyers

Publicity stall

Discuss the above list in your team. Choose 3 that you think would be the best ways to advertise to the customers you identified. List them here.

1

2

3

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WorkSkills - Unit 23 Planning an Enterprise Activity

The Cost (LO3) Now you have chosen your enterprise and your method of promoting or advertising your product or service, you should be able to calculate your costs. Here is a table that might help you. Ignore any section that does not fit your enterprise. Activity Making the product eg materials, ingredients etc. Setting up the service Advertising and promoting the product or service Selling the product or service Any charge for the use of equipment or facilities Other costs: Total Once you know the cost of your enterprise, you can work out how much to charge your customers. You need to work out how much money you need to earn to cover your production costs, (the total amount in the table above). When you have a clear idea of your costs, you can then decide how much to charge for your product or service. You will need to consider: How many products/services do you think you can sell? How much do you think people are prepared to pay for it? How many do you need to sell to cover your production costs? How many do you need to sell to achieve your profit? Cost

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WorkSkills - Unit 23 Planning an Enterprise Activity

Publicising Your Product or Service (LO4.1) When producing publicity for your enterprise, you need to think about the following: · the important or key information your publicity needs to get across · making your product/service sound as attractive as possible · whether you need to use the logo or branding of your organisation or your own branding or logo if relevant · where and how you distribute your publicity Answer the following questions with the details of your enterprise. What is the product/ service? Who are the people behind it? Does it need a logo or branding? Who can buy the product or service? How much does it cost? When will it be available from and until? Where can you get the service/ product? How do you get the services/ product? Who do you contact if you are interested in it? What are the contact details? Where is the money going to?

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Photo by http://en.wikipedia.org/wiki/User:Tiddly_Tom

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WorkSkills - Unit 23 Planning an Enterprise Activity

Now that you have a product and a price you need to work out the best way to promote and sell it. First look at the 5 examples of promotional material provided by your course leader. Decide which are the most effective. Use this simple guide to help you judge how good a piece of promotional material is. Ask yourself... Does it grab my attention? Is it interesting? Does it make me want to buy the product? Does it tell me how and where to buy the product or who to contact?

Example Example Example Example Example

1

2

3

4

5

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WorkSkills - Unit 23 Planning an Enterprise Activity

Publicising Your Product or Service (LO4.1) Create a flyer, poster or leaflet advertising your product or service. Remember: Give your product/service a memorable name. Design a logo with a colour scheme to brand your product. Make your text simple and to the point. Make it easy to read. Use a clear font. Make sure all your key information is there. Include suitable images.

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WorkSkills - Unit 23 Planning an Enterprise Activity

Selling Your Product or Service (LO4.2) Having good promotional material is important but you may also need to approach your customers directly to sell your product. People who sell as their job often have special training in selling techniques for particular products. However there are some general guidelines to follow: ply ur product sim to describe yo Know how and quickly.

Understand your cu

stomer and their ne

eds.

Engage your customers wi

th questions.

If needed be able to present your produc t using powerpoint or other presentation tool

mmunication Have good face to face co e, polite etc. eg eye contact, friendly ton

Photo by www.flickr.com/photos/dawn-pinkchick/with/539093523/

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It's important to prepare what you are going to say whether doing a formal presentation or approaching your customer directly. Practise approaching a customer directly by doing a role play in your team. One of you role play a potential customer while the other person stops them to give them a leaflet and talk about your enterprise. After the role play give yourself a score out of 10 on the following chart and then see if your partner agrees with you. Role Play How I explained/described our product How I engaged my customer with relevant questions My face to face communication techniques eg smile, eye contact, friendly tone Finding out something useful about the customer that might help sell them the product. Total Score Divide total by four to give yourself an overall score out of 10 If you practise this a number of times it won't be scary when you do it for real. Score 1-10

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WorkSkills - Unit 23 Planning an Enterprise Activity

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WorkSkills - Unit 23 Planning an Enterprise Activity

Assignment Evaluation

Please help to improve future courses by completing this evaluation sheet before submitting your completed work. How many hours did you spend on this assignment? Please mark the box that best describes your feelings: I think this assignment was Very boring Boring Interesting Very interesting Very easy 0-5 5 - 10 10 - 15 15+

I think this assignment was I understood what I needed to do for this assignment How much do you feel you have learned through this assignment? How useful do you think the skills you have learned will be?

Very hard

Hard

Easy

Not at all

A little

Clearly

Very clearly

Nothing Not very useful

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Quite a lot Very useful

A great deal

Quite useful

What problems did you encounter in completing this assignment?

How did you overcome them?

Any other comments?

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WorkSkills - Unit 23 Planning an Enterprise Activity

Edexcel Entry Level Award in Workskills (Entry 3) Subject Feedback: Planning an Enterprise Activity (Unit 23)

Grading Criteria Evidence required: 1.1 List suggestions of products or services to sell P1 1.2 List customers who might buy the product or service Achieved Y/N Assessor feedback (including action where necessary)

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P2

2.1 List ways of promoting a product or service 3.1 List the costs involved in producing the product or service, including any start-up costs 4.1 Use basic pro23motional methods to advertise the product or service 4.2 Identify skills needed to sell the product or service

P3

P4

Communication Skills:

Comments

General Comments

Spelling Punctuation Grammar Presentation Front cover Contents Page Bibliography

Use of ICT: Presentation Use of illustrations Page numbering Use of header/footer

Comments

General Comments

Numeracy Skills:

Comments

General Comments

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WorkSkills - Unit 23 Planning an Enterprise Activity

Unit 23: Planning an Enterprise Activity Date for resubmission if applicable: Feedback on work resubmitted:

Criteria achieved: P1 P2 P3 P4 Assessor Signature: Date:

IV Signature:

Date:

Assessment Brief internally verified by:

Date:

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WorkSkills - Unit 23 Planning an Enterprise Activity

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WorkSkills - Unit 23 Planning an Enterprise Activity

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