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Harbor Beach Marriott Resort & Spa Fort Lauderdale, Florida Oct. 17-19, 2012

where leaders meet, learn and grow together

Harbor Beach Marriott Resort & Spa Fort Lauderdale, Florida October 17-19, 2012

Greetings from OR Excellence, the freshest, friendliest and most interactive opportunity to get together and learn with your colleagues. Join us this October in Fort Lauderdale!

Now in its fourth year, OR Excellence is all about interacting and networking with colleagues, speakers and vendors. It's about protecting your patients and employees, succeeding economically and positioning your facility for the future. It involves a stay at the stunning Harbor Beach Marriott, situated just a few feet of white sand away from the Atlantic. Rooms here normally rent for more than $300, but thanks to a special deal, yours will cost only $195! It includes some fabulous educational opportunities, detailed on the following pages, and lots of events that encourage networking and camaraderie: · Sample South America's finest vintages, including Malbecs, Carménères and Charbonnos, with a tasting event in the exhibit hall on Wednesday night. · Enjoy a cocktail party with mojitos, pina coladas and other South Florida style rum drinks on Thursday night, followed by dinner on the beach! · Compete in the OR Excellence Tournament of Champions, where teams composed of audience members face off against one another to see which one can answer the most surgical questions correctly. We can't wait to see you in Fort Lauderdale!

Stan Herrin, Publisher Outpatient Surgery Magazine [email protected] (610) 240 4918 x306



1:00 pm Stop Worrying About the Economy and Focus on What You Can Change!

It's unbelievably empowering -- not to mention effective -- to concentrate on changing only those things in your control, such as case volumes, block scheduling and cost reduction. Let your competitors worry about the economy.

Stephen Earnhart, President & CEO EarnhartN & Associates, Austin, Texas

5:00 pm | Wine tasting in the Exhibit Hall

"From wine what sudden friendships spring."


Exhibit Hall Opening and

2:00 pm


Free Wine Tasting

Treat your taste buds, network with colleagues and see new technology at our annual wine tasting on Wednesday night. This event has been a favorite of ORX attendees for three years running!

Concise Presentations in 20 Minutes or Less

How to Develop a Sharps Safety Plan that Works

Ms. Kirchner, a former member of the AORN board of directors, explains how to comply with current OSHA Bloodborne Pathogen standards and overcome resistance from your surgeons to using safety sharps.

Beverly Kirchner, RN, BSN, CNOR, CASC, Owner & CEO, Genesee Associates, Southlake, Tex.

Get Your Staff to Follow the Leader ... You!

Effective surgical facility administrators are in high demand today. Learn the skills you need to become one and return home happy with the tone -- and the example -- that you're setting for your surgeons and your staff.

Pam Hudson, MBA, DM, Administrative Director, Paoli Surgery Center, Paoli, Pa.

"Good wine is a necessity of life"


How Your Anesthesia Providers Can (and Should) Help You Build Your Bottom Line

Your anesthesia pro should be an ambassador for your center in every way. For example, even though they don't pay for the medications, they should conduct themselves as though they do.

Jay Horowitz, CRNA, Quality Anesthesia Care Corp., Sarasota, Fla.

3:00 pm Only You Can Prevent Operating Room Fires

The world's foremost fire safety expert shares the latest recommendations for the prevention of surgical fires.

Mark E. Bruley, CCE, Vice President, Accident and Forensic Investigation, ECRI Institute, Plymouth Meeting, Pa.

4:00 pm Squeeze More Profit Out of Every Case With These Cost-saving Measures

In this 60-minute session, Ms. Todd, a former hospital administrator and surgical nurse who's now a highly sought after healthcare business consultant, shares the small and not-so-small secrets to saving big on every case you host.

Maria Todd, MHA, PhD, Consultant, Denver, Colo.



7:00-7:30 am | Breakfast 7:30 am The Coming OR Nursing Shortage: How to Compete for the Best and the Brightest

An exclusive look at what the Institute of Medicine's groundbreaking report, "The Future of Nursing: Leading Change, Advancing Health, means for your ORs. "

James X. Stobinski, PhD, RN, CNOR, Director of Credentialing and Education, Competency and Credentialing Institute, Denver, Colo.

10:30 am Leap and the Net Will Appear: How to Take Risks and Reap the Rewards

Life balance expert Mary LoVerde did the unthinkable: She sold her dream house and gave away all of her earthly possessions, all so she could spend a year being houseless and happy. Mary will show you how to embrace ambiguity. "When we develop a high tolerance for uncertainty, we gain a deeper understanding that life is not a straight line, she " says. "The detours rarely make sense ..., but when we step back just a little we do see that life is a circle, that we're not going to stay lost forever. We will find our way. "

Mary LoVerde, RN, MS, Life Balance Expert

8:30 am Burnout, Substance Abuse and More: How to Deal with Impaired Physicians

The impaired physician is a perfect storm: a key player in a high-pressure, high-risk environment and a potential threat to patient safety who is surrounded by a culture that has not traditionally promoted speaking up due to a fear of consequences.

Associate Professor of Surgery and Public Health, Johns Hopkins University, Baltimore, Md.

11:45 am | Lunch 12:30 pm | Dessert, Shopping in Exhibit Hall 1:30 pm Surgery in the Age of Social Media

Social media is here to stay in health care. Find out how to embrace it, not hide from it, as well as defend yourself from online criticism.

David Geier, MD, Sports Medicine Specialist and Orthopedic Surgeon, Medical University of South Carolina, Charleston, S.C.

9:30 am | Coffee Break in the Exhibit Hall 9:45 am



Our popular game show that tests your knowledge of all things surgical is back again for a 4th straight year.

Hosted by the mother-and-son team of Ann Geier, RN, MS, CNOR, CASC, and David Geier, MD

Concise Presentations in 20 Minutes or Less

Is a Surprise OSHA Inspection in Your Future?

Ms. Dennis can't tell you when an OSHA surveyor might visit, but she can tell you what they'll be looking for. Hint: think sharps safety and hazardous waste.

Vangie Dennis, RN, BSN, CNOR, CMLSO, Administrative Director, Spivey Station Surgery Center, Jonesboro, Ga.

3:30 pm | BREAKOUT SESSIONS A. Yes You Can Win Better Insurance Contracts

What if you viewed every expiring managed care contract as an opportunity to strike a better deal? Find how in this crash course in managed care negotiations.

Maria Todd, MHA, PhD, Consultant, Denver, Colo.

How to Eliminate Retained Objects

Relying on counting alone to prevent retained sponges is insufficient. Here's a rundown of the technology that confirms correct surgical counts.

Lynn Bridgewater, MSN, RN, Interim Clinical Director of Operations, PeriOperative Services, Indiana University Health Methodist Hospital, Indianapolis, Ind.

B. Grow Your Regional Anesthesia Program

Whether you're considering adding blocks to your facility or you want to improve your program's efficiency, Ms. DeBusk will arm you with the keys to success in this breakout session.

Emily DeBusk, RN, Owner, BlockNursing, Raleigh, N.C.

Simulation: A Better Way to Train Your OR Team

Dr. Resnick serves as director of the Penn Clinical Simulation Center. Take a virtual tour of a 22,000 square-foot facility that is dedicated to improving the training of all surgical staff to maximize medical education and patient safety.

Andrew Resnick, MD, Administrative Director of Operations, Perioperative Services, Hospital at the University of Pennsylvania, Philadelphia, Pa.

C. Turn Physicians into Loyal Customers With Excellent Customer Service

Surgeons can choose to take their cases to your ORs -- or to the ones across town. They do their talking with their feet. Ms. Burden, a longtime surgical administrator, tells you what will keep surgeons coming back to your ORs.

Nancy Burden, RN, Director of Ambulatory Surgery, BayCare Health System, Tampa, Fla.


4:30 pm | Mojitos and More: Sample South Florida Rum Drinks in the Exhibit Hall! 6:00 pm | Dinner on the Beach!

...and shopping for your facility, join us in the exhibit hall for a fun reception featuring decadent--and complimentary--specialty rum drinks. Get lost in the easy-going South Florida lifestyle while picking up ideas to make your facility hum. Then join us for an outstanding dinner on the Oceanview Terrace!

If you like Pina Coladas...

An Evening in Paradise

Unwind with your fellow attendees and exhibitors during a private and delectable dinner served on the spectacular Oceanview Terrace of the Harbor Beach Marriott. Soak in the gorgeous scenery and let the warm, soothing ocean breezes take away all your stress as you laugh and commune with your colleagues while enjoying a scrumptious dinner--and complimentary wine!--specially prepared by the Marriott's outstanding chefs.

With a nominal charge of only $49 per person ($95 for guest), the limited space will go fast, so sign up today!



7:00-7:30 am | Breakfast 7:30 am The Brand New World of Post-Op Pain Management

Thanks to the launch of several long-acting, non-opioid IV analgesics, you can improve post-surgical pain management and reduce the consumption of narcotics. You'll return to your facility armed with all you need to know.

Eugene Viscusi, MD, Jefferson University Hospital, Philadelphia, Pa.

Learning Made Fun!

8:30 am | BREAKOUT SESSIONS A. Medicare's Quality Reporting for ASCs: An Update

This presentation will focus on the mechanics of the new Medicare Quality Reporting program and unravel the complexities and consequences of this latest CMS mandate -- what to report, how to report and when to report your facility's quality data.

David Shapiro, MD, Director of Medical Affairs, AmSurg Corp.

B. OR Accreditation Through a Surveyor's Eyes

Few things can induce anxiety in a surgical facility manager like an upcoming accreditation survey. Here from a longtime surveyor about how to ace your next survey.

John Milazzo, MD, Joint Commission Hospital Surveyor

C. What Surgery Facilities Can Learn From Successful Fortune 500 Companies

What can large corporations teach us about the business of running a surgical facility?

Donna H. Smith, MT CASC, Vice President of Operations, , Blue Chip Surgical Partners

9:30 am | BREAK 10:00 am Is This Proper Infection Control?

Keep patients safe from dangerous healthcare acquired infections and breeze through CMS and accreditation inspections with the help of Ms. Segal.

Phenelle Segal RN CIC, President, Infection Control Consulting Services, Blue Bell, Pa.

Surgery facility managers call ORX one of the most fun and interactive conferences they've ever attended. A big reason is the interactive audienceresponse system. These easy-to-use devices empower you to give speakers live feedback during presentations with just a push of a button. Presenters ask the audience questions during each seminar, with the results anonymously beamed live to the screen for all to see. You learn not only from the presenters, but from each other. Interactive learning is fun learning! Here's what surgical leaders said about ORX's interactivity: "Really liked interactive answering to see how we stacked up or compared. It was a great tool." "The audience response system was great!" "The interactive response card was fun and engaging." "I love that you brought the audience into the conference with your interactive tool. So neat to see the instant feedback and to see how my surgery center is similar to others." "The audience interaction is great; it's good to see instant feedback on topics." "Learning was made fun!"

11:00 am Are Your Anesthesia Providers Causing SSIs?

Could a leading cause of surgical site infections be seated at the head of the table? If you think that your anesthesia providers are practicing aseptic technique, this provocative presentation will force you to think again.

Chuck Biddle, CRNA, PhD, Professor & Staff Anesthetist, Virginia Commonwealth University Medical Center, Editor-inChief, Journal of the American Association of Nurse Anesthetists, Richmond, Va.

12:00 pm | Adjourn




Plus: you'll be entered into a drawing for

over $11,000 in prizes, including:

Secure your spot and lock in great savings for the innovative, highly acclaimed OR Excellence conference. Register by August 24, 2012 and you'll: · Save $100 off the full registration price · Ensure you receive the discounted hotel rate · Be entered for a chance to stay in this gorgeous VIP Suite!



This amazing room has 7 balconies with gorgeous oceanfront and intracoastal views, separate living/sitting and dining areas, floor to ceiling windows, accommodations for up to 4, marble bathroom with a whirlpool, and a wet bar (with fees). We'll upgrade your room and add two nights to your stay! That's 5 nights (10/16-10/20) in a $2,000/night suite -- a $10,000 value!

SECOND PRIZE ­ A Couple Nights on Us!

Turn ORX into a mini-vacation with an extra 2 nights on us. The rooms in this gorgeous resort typically rent for $300/night--that's a $600 value!

THIRD PRIZE ­ Free Terrace Dinner

Three lucky winners will unwind with their fellow OR Excellence attendees during a delectable dinner on the Marriott's stunning Oceanview Terrace--a $95 value each!

Accreditation and CME/CE/CASC Credit

This CME/CE activity is designed for physicians, nurses, PAs, NPs, medical and surgery center executives and others who are involved in a leadership or management role in the OR. Physicians: This CME activity has been planned and implemented in accordance with the Essential Areas and Policies of the Accreditation Council for Continuing Medical Education through the Joint Sponsorship of the Institute for Medical Studies (IMS) and Herrin Publishing Partners, LP. IMS is accredited by the ACCME to provide continuing medical education for physicians. This educational activity is expected to qualify for a maximum of 15 AMA PRA Category 1 CreditsTM. Physicians should only claim credit commensurate with the extent of their participation in the activity. Nurses: You may claim credit for activities approved for AMA PRA Category 1 CreditsTM in most states, for up to 50% of the nursing requirement for recertification. This activity is is expected to qualify for up to 15 AMA PRA Category 1 CreditsTM.

Nurse Practitioners: The American Academy of Nurse Practitioners (AANP) accepts AMA PRA Category 1 Credit TM from organizations accredited by the ACCME. IMS is accredited to provide continuing medical education for physicians and will provide nurse practitioners who successfully complete each activity with a certificate of participation indicating that the activity was designated for AMA PRA Category 1 Credit TM. Physician Assistants: The American Academy of Physician Assistants (AAPA) accepts AMA PRA Category 1 CreditsTM from organizations accredited by the ACCME. This program is expected to qualify for a maximum of 15 AMA PRA Category 1 CreditsTM. Physician assistants should only claim credit commensurate with the extent of their participation in the activity. Medical Practice Executives: The American College of Medical Practice Executives (ACMPE) accepts AMA PRA Category 1 Credits TM from organizations accredited by ACCME. Administrators should only claim credit commensurate with the extent of their participation in the activity. Ambulatory Surgery Center Administrators (CASC): This program is approved for 15 hours of AEU credit by BASC Provider #4254.


Harbor Beach Marriott Resort & Spa, Fort Lauderdale, Florida October 17-19, 2012


TO REGISTER, COMPLETE FORM AND MAIL OR FAX AS DIRECTED: · Mail: Make checks payable to Herrin Publishing Partners, LP. Mail to Herrin Publishing, 255 Great Valley Parkway, Suite 100, Malvern, PA 19355 · Fax: Fax registration form with credit card information to (610) 240-4919 · Phone/Internet: (888) YOUR-ORX to register over the phone; to register online. Please print or type the information below and use a separate registration form for each attendee. RegistRation infoRmation

First Name: ______________________________________________________ Last Name: _________________________________________________ Degree(s):_______________________________________________________ Title: ______________________________________________________ Facility/Company: ____________________________________________________________________________________________________________ Address: _______________________________________________________ City/State/Zip: _______________________________________________ Phone: _________________________________________________________ Fax: _______________________________________________________ E-mail:__________________________________________________________ Website: ___________________________________________________


(If you register more than one (1) person from the same facility you will receive the multiple registrant discounts as listed below. The first registrant will be charged the first registrant fee listed and the additional registrants will be charged the discounted fee.)


The Harbor Beach Marriott Resort and Spa has set aside discounted rates for conference attendees. Please contact the hotel directly to make your reservation. Be sure to mention you are attending the OR Excellence Conference and Exhibits to receive the discounted group rate of $195 (Single/Double). The group rate is exclusive of applicable state and local taxes. The discounted group rates will be offered until Monday, September 24, 2012, or until all rooms in the group block have been reserved, whichever occurs first. Reservations received after this date are subject to space and rate availability and may not be available. Please make your reservations early in order to receive the group rate. A credit card will be required to guarantee your reservation. You may also register online at Harbor Beach Marriott Resort & Spa, Fort Lauderdale, FL 3030 Holiday Drive, Fort Lauderdale, FL 33316 Phone: (800) 222-6543 Group Name: OR Excellence Conference Group Rate: $195 (Single/Double)


# Attending Before 8/24/12 After 8/24/12

Full Conference (1st Registrant) Full Conference (2nd or More Registrant)

______ ______

$675 pp $575 pp $49 pp $95 pp

$775 pp $ _________ $675 pp $ _________ $49 pp $ _________ $95 pp $ _________

Oceanview Dinner Option Dinner - Registrant ______ Dinner - Guest ______

Guest's Name (First/Last): _____________________________________ Total Registration Fees Due $ _________


For additional information or questions regarding the conference, please contact: Michelle Freeland, Conference Director PO Box 83397, San Diego CA 92138-3397 Phone: (888) YOUR-ORX Email: [email protected]

*Please call us for partial rates at (800) YOUR-ORX or visit our website at Cancellation Policy: If your cancellation is received in writing on or before August 24, 2012, your refund will be granted less a $50 administration fee. If your cancellation is received between August 25, 2012 and September 28, 2012, your refund will be granted less a $150 administration fee. There will be no refunds after September 28, 2012.

PAYMENT INFORMATION K Enclosed is a check payable to Herrin Publishing Partners, LP K I authorize Herrin Publishing Partners, LP, to charge my:

K Check #: _____________ K American Express K Mastercard K Visa K Discover

Credit Card Number: _____________________________________________ Expiration Date: ___________ 3 or 4 Digit Security Code: ________ Printed Cardholder Name: ______________________________________________________________________________________________________ Signature: ___________________________________________________________________________________________________________________


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