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Fun, Fashion and Excitement at Pacific Eye Trends A dizzying array of frames from over 25 lines were on display at a mini-Vision Expo presented by Luxottica Eyewear. Organized by Cathy Evans, Pacific University Director of Ophthalmic Services, this show was an unprecedented unveiling of the entire Luxottica product line. Luxottica Group is the world's leading designer, manufacturer and distributor of prescription frames and sunglasses in the premium and luxury segments. "We have five affiliated EyeTrends opticals and we are expanding our product diversity to better serve our patients." explains Ken Eakland, Associate Dean for Clinical Programs, "We are very pleased with our renewed relationship with Luxottica." The Pacific EyeTrends opticians from Pacific's clinic sites attended the event at the Portland Medical Center in downtown Portland. The group enjoyed the catering of Maggie's Buns while Luxottica Regional Manager Dave Patterson and sales representatives: Ron Oldemeyer, Billy Becker, Vica Brown, and Stacy Taylor, helped the group navigate through the overwhelming displays. Each representative presented the latest styles and features from each of their lines and provided the specific marketing demographics. The opticians, including: Lowell Galambos and Kristi Thomason from Forest Grove; Rachel McCarthy and Jo Paulsen from Portland, and Heidi Wagner from Southeast Eye Center, discussed how the product mix could work in their individual location and selected a number of frames to feature. "I am very excited about carrying some of the most requested brands," exclaims Cathy Evans, "At the Forest Grove Family Vision Center, you can see a selection of frames from Vogue, Versus, and Persol. The Portland location will have Prada and Versace. All EyeTrends locations will carry RayBan Sunglasses, the show's most popular line."

Stacy Taylor sets up her frames display.

Clockwise from top: Lowell Galambos examines a frame; Regional Manager Dave Patterson and Ken Eakland, OD; Vica Brown explains her lines

Ron Oldemeyer and Fraser Horn, OD, sample the cuisine.

Clockwise from top: Cathy Evans, Kristi Thomason & Marti Fredericks Rachel McCarthy and Jo Paulsen Heidi Wagner and Rachel McCarthy

Ken Eakland and Ron Oldemeyer select their shades.


Microsoft Word - Luxottica.doc

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