Read RIM ­ QNX Automotive Collaboration text version

Automotive Trends

November 2010

Sebastien Marineau-Mes VP Engineering QNX Software Systems

Agenda

QNX Corporate Update Connectivity Trends Application Frameworks QNX Roadmap

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QNX Update

QNX is a leader in embedded software technology

Founded over 30 years ago Widely deployed across markets

Valuable technological asset

Acquired by Harman International in 2004 Acquired by RIM in 2010

Unrestricted growth toward 2011/2012

Headcount increase since June ~50FTE (with another 50 approved) Staffing services presence in local geographies ­ Germany, Japan, Detroit, Atlanta, Shanghai Increased focus on automotive

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QNX Powering Your Car, Pocket and The Cloud

Your Car - QNX technologies have been used to enable rich human machine experiences in over 200 models and 20M cars worldwide and power such premium branded automotive components as Audi MMI, GM Onstar, Honda Handsfreelink, . . .

GM Onstar

Your Pocket ­ Over 10 years ago QNX pioneered the tablet space with products such as the 3COM Audrey kitchen tablet and now is working with RIM to enable the next generation of connected consumer devices and applications

RIM Playbook

The Cloud ­ Not only does QNX provide rich media and browsing technologies which enable the most complete internet experience but the QNX Neutrino RTOS provides reliability, scaleability and real-time performance . . . exactly why it is responsible for powering the backbone of the Internet itself

Cisco CRS-1

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Where will you find QNX?

Navigation and Radio

Telematics / Handsfree

Infotainment

Instrument Clusters

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Extensive automotive experience Silicon relationships Suppliers

Middleware

QNX

Auto OEMs

QNX is in over 20M vehicles and Over 200 vehicle models

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Importance of software and application platforms

Consumers want cars to work seamlessly with their mobile devices

Software strategy is key to market differentiation

Benefits of application platforms

Rapidly integrate new applications to keep vehicle up to date Enable new business models and revenue opportunities Leverage rapid development cycles of mobile device market

Characteristics of application platforms

Connected to the Internet and to mobile devices/services Offer compelling user experience Enable large developer community Dynamically support new technologies Scale across low-end, mid-range, and high-end systems

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Delivering connected services into the vehicle

"Car" applications

For features that consumers expect in a vehicle: navigation, driver safety, security Applications are enhanced by connectivity, but may not require it

"Pocket" applications brought into the vehicle on smart phones and other consumer devices

Application logic resides on consumer device Integrated into the automotive experience

"Cloud" applications

Application logic resides in cloud HTML 5 engine to render content in vehicle Browser or lightweight web app in vehicle

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Connectivity trends

Embedded Tethering

Application and connectivity implemented completely in car Available today, platform dependent

Application resides only in car Smart phone provides connection to cloud Connectivity: USB or Bluetooth rSAP/DUN

Remote skin

Remote terminal

Application resides in phone Remote skin resides in car, controls phone application Connectivity: USB or Bluetooth SPP

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Application resides only in phone Remote terminal client (such as VNC) in car replicates phone HMI Connectivity: USB or Bluetooth SPP

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Application stores: Continental, Ford, etc.

Tier 1 application stores

OEM application stores

"Continental will unveil an application store concept in the second half of 2010." -- Continental FAQ

"Openbeak Pandora and Stitcher are first to use Ford Sync API, bringing Twitter, Internet radio control into vehicles" -- Ford Press Release

Disadvantages: Creates vendor lock-in by being "open" but proprietary

Disadvantages: Disrupts supply chain OEM must make large up-front investment Difficult to attract development community

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Mobile devices playing new roles

OEM device replacement Remote interaction with vehicle Hybrid OEM + device-based systems

iPhone integration concept system

Mobile Onstar BlackBerry

Strasbourg EV iPhone

MINI Connected Infotainment System

Denso example:

Scroll map, Zoom in or out, Input your destination

Download free app from app store

Operate map in iPhone

Map in car navigation system makes the same moves

QNX is a leader in device connectivity supporting Apple, MS, RIM, BT, ...

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Emergence of mobile application platforms

Benefits

Leverage rapid rollout of new applications developed for the consumer market Reduce time to introduce new, connected applications into the car Large ecosystem of apps and services appeals to all demographics Improve personalization ­ what is more personal than a personal device? Off-load hardware / BOM costs

For example, Internet radio can eliminate need for expensive satellite radio chipset

Mobile development cycles

Develop & deploy 2 years

Develop & deploy 2 years

Develop & deploy 2 years

Automotive development cycles

Develop 2 - 3 years

Deploy 8 - 10 years

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Example of business model evolution: BlackBerry Traffic

Cloud connectivity and mobile devices may have huge impact on OEM business models Device integration with OEM systems can reduce BOM costs; for example, traffic, navigation, local search, Internet radio Example: In North America real-time traffic information can cost as much as $2 per month per vehicle

Some mobile devices (e.g. Blackberry Traffic) provide this service for free

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QNX Roadmap

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Universal application platform

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QNX HMI Evolution

2007 ­ 2008 Discrete Building Blocks 2009 QNX CAR application platform Infotainment reference 2011 Platform Refresh

Aviage HMI Suite

QNX CAR application platform Automotive connectivity and applications

Aviage

Multimedia Suite

Neutrino RTOS

Aviage Acoustic Processing

QNX HMI Next Gen

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Automotive Roadmap Overview

4Q10 2Q11 4Q11 Automotive Platform Features

· Audio management

Investigation Auto technologies under consideration

· Driver distraction framework · Voice engine API

QNX CAR Next Generation HMI Mobile Connectivity Focus

· Integrate mobile applications into QNX CAR platform Underlying USB and Bluetooth connectivity enhancements to support mobile integration · Adobe Mobile AIR, Flash Player 10.1 · Webkit refresh with full HTML5 engine · Voice Rec Interfaces · Text to speech · QNX CAR AIR SDK · Acoustic Processing Core

· Vehicle bus abstraction · Power moding · Dynamic grammar · HTML5 app framework · VoiceXML · Acoustic Processing 2.0 Hardware Support · i.MX63 · OMAP Eagle · Jacinto 6 · DLNA / uPnP for device connectivity

·

Hardware Support under consideration · Renesas, Fujistu, Samsung, Telechips

Hardware Support Hardware Support

· i.MX51, i.MX53 · Freescale Sabre · Beagle XM (3730) · i.MX61 · OMAP 4430 · Jacinto 4, 5

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4Q10 ­ Mobile Connectivity

Terminal Mode (with RealVNC) Pandora Link iPod Out TCS / Telenav

Devices: · BlackBerry · Android · Nokia S60

Devices: · BlackBerry · Android · iPhone

Devices: · iPhone

Devices: · BlackBerry · iPhone

BlackBerry Traffic

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2Q11- QNX CAR Next Gen HMI

Webkit & HTML5

Native 2D/3D

AIR

Flash Player

HMI Framework & Graphics QNX Neutrino Operating System

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Partitioning of the Application and Embedded Domains

Auto HMI

Media

Phone

Navigation

Climate

Browser

Twitter HTML Runtime

Facebook

Adobe AIR Runtime

PPS Multimedia

PPS Phone Navigation Database

PPS CAN

TCP/IP

Bluetooth

Speech Rec

USB

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QNX Embedded Webkit ­ 2Q11

AIR Browser App Composition Manager WebKit

Integrated into Adobe AIR, allowing any app to take advantage of world class HTML rendering High performance panning, scrolling, pixel accurate zooming Flash 10.1 Player based plug-in Javascript JIT Fully-featured webkit

Hardware-accelerated video HTML5 Canvas Geolocation Offline storage ...

Flash Player 10.1 Plug-in

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Adobe AIR

Full-featured Adobe Mobile AIR runtime including accelerated video, HTML rendering, extensions for vehicle bus interface, integration with composition manager

DESIGN & DEVELOPMENT TOOLS

CLIENT APPLICATION TIER

Creative Suite Flash Professional Flash Catalyst Flash Builder Flex Framework

RESOURCE TIER

Flash Player

AIR

Browsers

HTTP/S, Sockets, AMF, RTMP, SOAP, WS*, SMTP, REST, PPS

SERVICES TIER

Flash Platform Flash Media Server Family Services

LiveCycle

3rd Party Services

QNX Middleware

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Compositing the Final HMI

HMI

Composition Manager Adobe Air Video / OpenGL HTML 5 + Adobe Flash

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Device Integration

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The Rest of the Day

9:30 - 10:00: Daniel de Rocha Rosario, Audi 10:30 ­ 11:00: Rick Kreifeldt, Harman 11:00 ­ 11:30: Erich Zielinski, Alcatel-Lucent 11:30 ­ 1:00: Lunch and exhibits 1:00 ­ 1:45: Panel - "How will OEMs enable third party content and applications in the connected vehicle?" 1:45 ­ 2:15: Rob Currie, RIM 2:30 ­ 3:15: Panel ­ "What is the impact on industry stakeholders as more cars become connected?" 3:15 ­ 3:45: Mark Doherty, Adobe 3:45 ­ 4:00: Closing Remarks, Derek Kuhn

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Contact information QNX Software Systems

International telephone: +1 613 591-0931 Web: www.qnx.com Andrew Poliak Director, Business Development, Automotive

[email protected]

Thank you

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Information

RIM ­ QNX Automotive Collaboration

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